Academic literature on the topic 'Implicit persuasion'

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Journal articles on the topic "Implicit persuasion"

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Engelhardt, Ellen G., Arwen H. Pieterse, and Anne M. Stiggelbout. "Implicit persuasion in medical decision-making." Journal of Argumentation in Context 7, no. 2 (2018): 209–27. http://dx.doi.org/10.1075/jaic.18032.eng.

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Abstract If the arguments to support a recommendation are partly implicit, the free exchange of ideas between discussants can be hampered. In this paper, we will focus on the potential pitfall for clinicians when informing patients about treatment options: implicit persuasion. We will describe a set of implicitly persuasive behaviors observed during decision-making consultations, and reflect on how these behaviors could undermine efforts to stimulate patient participation in decision-making. We will also reflect on possible explanations for why clinicians exhibit such behaviors.
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Tucker Smith, Colin, and Jan De Houwer. "The Impact of Persuasive Messages on IAT Performance is Moderated by Source Attractiveness and Likeability." Social Psychology 45, no. 6 (2014): 437–48. http://dx.doi.org/10.1027/1864-9335/a000208.

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In two studies, participants read persuasive messages introduced by an attractive (Study 1) or likeable (Study 2) source before completing measures of implicit and explicit evaluations. The persuasive messages were in favor of an unfamiliar brand of facial soap (Study 1) and the implementation of comprehensive examinations at the participants’ university (Study 2). Results showed that persuasive messages had a stronger impact on an Implicit Association Test when the source was high in attractiveness or likeability (Study 1 and Study 2); responses on an Affect Misattribution Procedure, though in the predicted direction, were not significantly impacted by a source high in likeability (Study 2). These findings parallel those of numerous studies that, however, have looked almost exclusively at persuasion of explicit evaluations. They confirm that implicit evaluations can be changed through direct persuasive appeals and provide new information about the conditions under which persuasion of implicit evaluations can be found.
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ROSKOS-EWOLDSEN, DAVID R. "Implicit Theories of Persuasion." Human Communication Research 24, no. 1 (1997): 31–63. http://dx.doi.org/10.1111/j.1468-2958.1997.tb00586.x.

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Lombardi Vallauri, Edoardo, Laura Baranzini, Doriana Cimmino, Federica Cominetti, Claudia Coppola, and Giorgia Mannaioli. "Implicit argumentation and persuasion." Journal of Argumentation in Context 9, no. 1 (2020): 95–123. http://dx.doi.org/10.1075/jaic.00009.lom.

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Abstract The paper provides evidence that linguistic strategies based on the implicit encoding of information are effective means of deceptive argumentation and manipulation, as they can ease the acceptance of doubtful arguments by distracting addressees’ attention and by encouraging shallow processing of doubtful contents. The persuasive and manipulative functions of these rhetorical strategies are observed in commercial and political propaganda. Linguistic implicit strategies are divided into two main categories: the implicit encoding of content, mainly represented by implicatures and vague expressions, and the implicit encoding of responsibility, mainly represented by presuppositions and topics. The paper also suggests that the amount of persuasive implicitness contained in texts can be measured. For this purpose, a measuring model is proposed and applied to some Italian political speeches. The possible social usefulness of this approach is showed by sketching the operation of a website in which the measuring model is used to monitor contemporary political speeches.
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Kaptein, Maurits, Panos Markopoulos, Boris de Ruyter, and Emile Aarts. "Personalizing persuasive technologies: Explicit and implicit personalization using persuasion profiles." International Journal of Human-Computer Studies 77 (May 2015): 38–51. http://dx.doi.org/10.1016/j.ijhcs.2015.01.004.

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Horcajo, Javier, Pablo Briñol, and Richard E. Petty. "Consumer persuasion: Indirect change and implicit balance." Psychology and Marketing 27, no. 10 (2010): 938–63. http://dx.doi.org/10.1002/mar.20367.

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Cíbik, Lukáš. "Implicit persuasion of voters in the 2012 Slovak republic parliamentary elections." Slovak Journal of Political Sciences 16, no. 3 (2016): 221–43. http://dx.doi.org/10.1515/sjps-2016-0011.

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Abstract The aim of the article is to see the degree of implicit position and value correlation between the voters of particular political parties in Slovakia (SMER-SD, SaS, and SDKÚ-DS). The free association method is supposed to reveal implicit purposes of individual political issues, beliefs and values in the eyes of their voters. Social representations, public discourse and implicit purposes objectified and anchored in civil society by the political elites are obtained by the discrete association method. The focus is held on the importance of political discourse for the voters to take note in the decision-making process in the election to the Parliament of the Slovak Republic in 2012.
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Forrai, Gábor. "Clarifying our Ideas in Persuasion Dialogue." Informal Logic 36, no. 4 (2016): 473. http://dx.doi.org/10.22329/il.v36i4.4347.

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Persuasion dialogue sometimes helps us to clarify our ideas; this paper attempts to find out what clarification consists in. It criticizes Walton’s view, which explains clarification as making implicit commitments explicit and proposes a different approach according to which clarification consists in replacing narrowly individuated views with epistemically better ones which retain elements of the earlier views. It also argues that clarification so conceived is not one of the main goals of persuasion dialogue but rather an accidental even if welcome side effect.
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Kerr, Pauline L. "Diplomatic Persuasion: An Under-Investigated Process." Hague Journal of Diplomacy 5, no. 3 (2010): 235–61. http://dx.doi.org/10.1163/187119110x508512.

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AbstractThe under-investigation in diplomatic studies of processes of persuasion in explaining diplomatic outcomes needs to be addressed in the interests of better scholarly explanations and diplomatic practice. Although such processes are implicit in nearly all concepts and practice of diplomacy, neither scholars nor practitioners explicitly investigate them. Yet other related fields of study and disciplines examine persuasion and demonstrate its explanatory value. Drawing on this literature, but also bearing in mind the nature of outcomes that diplomatic studies seeks to understand, this article offers a model of processes of persuasion and illustrates its potential for explaining a 2003 peace process negotiation in the Solomon Islands.
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Vogel, Tobias, Florian Kutzner, Klaus Fiedler, and Peter Freytag. "Exploiting Attractiveness in Persuasion: Senders’ Implicit Theories About Receivers’ Processing Motivation." Personality and Social Psychology Bulletin 36, no. 6 (2010): 830–42. http://dx.doi.org/10.1177/0146167210371623.

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Dissertations / Theses on the topic "Implicit persuasion"

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Costiuc, Claudia. "Using Implicit Learning to Explain Brand Placement Effects." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1247940350.

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Johnson, Caroline. "Singing your way into the Consumer's Mind: Music's Impact on Implicit and Explicit Attitudes." Ohio University Honors Tutorial College / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1308275844.

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Foos, Adrienne Elizabeth. "Reawakening the sleeper effect in consumer research : the role of implicit self-anchoring and explicit self-referencing on the persuasive impact of countervailing information over time." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/reawakening-the-sleeper-effect-in-consumer-research-the-role-of-implicit-selfanchoring-and-explicit-selfreferencing-on-the-persuasive-impact-of-countervailing-information-over-time(d739a3c2-4b3d-4e7d-9cc3-420f9a652777).html.

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This research systematically investigates the sleeper effect, a counterintuitive phenomenon in which attitudes toward a persuasive message increase in favourableness over time despite the presence of discounting information. The sleeper effect has rarely been researched since criticisms in the 1970s and 1980s concerning relevance and difficulty in demonstrating the effect. Shifts in the consumer environment, however, merit a re-examination of the effect. The paucity of research leaves major gaps in establishing the conditions for existence of the sleeper effect, understanding the underlying mechanisms of the effect, the context in which the sleeper effect may flourish, and other factors with the potential to influence the effect. Recent research suggests self-associations at encoding impacts information processing and attitude change. The research reported in this thesis builds on the latter to develop hypotheses to test the relationships between self-associations and attitudes toward positive and negative information over time. The study adopts a quantitative approach to test the hypotheses using a series of three experiments, each building on one another. The first experiment seeks to find the absolute sleeper effect, and accomplishes this aim. The second experiment investigates the role of implicit self-anchoring on attitudes toward positive and negative information over time, showing that self-anchoring influences self/product identity overlap rather than the transfer of meaning through elaborative associations. The third experiment compares implicit self-anchoring and explicit self-referencing on attitudes toward positive and negative information, and shows that explicit self-referencing produces the associations and dissociations necessary to find the sleeper effect. This study significantly contributes to understanding the sleeper effect, not only by providing evidence for its existence, but by clarifying the mechanisms at work in the sleeper effect process. It distinguishes implicit self-anchoring and explicit self-referencing, and defines two processes in which the self and object interact in memory to influence attitudes. From a practical perspective, it situates the research in the contemporary consumer context, in which positive and negative information regarding products and services is accessible to consumers online. This study demonstrates that negative information can be leveraged to produce positive attitudes.
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Cantanhede, Caio Silva Sousa. "Recursos retóricos para a realização da persuasão implícita em textos argumentativos: um enfoque crítico da Linguística Sistêmico-Funcional." Pontifícia Universidade Católica de São Paulo, 2016. https://tede2.pucsp.br/handle/handle/19485.

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Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2016-12-02T12:37:15Z No. of bitstreams: 1 Caio Silva Sousa Cantanhede.pdf: 1140258 bytes, checksum: 4f7bf08bf3345cd81e15372ef18be074 (MD5)<br>Made available in DSpace on 2016-12-02T12:37:15Z (GMT). No. of bitstreams: 1 Caio Silva Sousa Cantanhede.pdf: 1140258 bytes, checksum: 4f7bf08bf3345cd81e15372ef18be074 (MD5) Previous issue date: 2016-10-26<br>Conselho Nacional de Desenvolvimento Científico e Tecnológico<br>The goal of this master’s dissertation is the critical examination of the rhetorical resources used in the argumentations to accomplish the persuasion implied in a newspaper editorial. The argumentation belongs to the Family of human actions which objective is to persuade through the conviction or seduction. However the rhetorical of the persuasion requires that the interlocutors should be convinced that were not convinced, and like that, the persuasion tends to be highly implicit. Through the history, the appropriate way of studying the argumentation has been debate for several philosophical traditions, including the formal logic; however, it has raised certain issues when applied to the argumentation of the real life. The informal logic, or pragmaticsdialectic – on the other hand, is an approach relatively recent that focuses in arguments of the real life. It includes pragmatics intra views with the dialectics and emphasizes the rhetorical factors importance in argumentation and persuasion of people, showing the effectiveness of the argument in centered factors in hearing. Since the cognitive pragmatic point of view, the meaning goes further – is the recovery of the intentional information, and not or not only the action social standards. The research supported in the linguistics systemic-functional, a multifunctional theory indicated like be appropriated to the critic’s speech analysis. The editorial’s analysis shows that the implicit persuasion occurs in the underlay of the text and that to its revelation is necessary the focus in the relationship among the lexicon-grammatical choices made in the microstructure of the text with the values, which are in the macrostructure of the speech. The research aims to answer the following questions. (a) How is the structure of an argumentation? How it starts, how is perceived, developed and how it ends? (b) What is the roll of the way to evaluate in the persuasion, coursing the editorial? (c) How is made the implicit persuasion?<br>O objetivo desta dissertação de mestrado é o exame crítico dos recursos retóricos utilizados na argumentação para a realização da persuasão implícita em um editorial de jornal. A argumentação pertence à família das ações humanas que têm como objetivo persuadir, por meio da convicção ou da sedução. Entretanto, a retórica da persuasão requer que os interlocutores devam ser convencidos de que não foram convencidos, e assim a persuasão tende a ser altamente implícita. Através da história, o modo apropriado de estudar a argumentação tem sido debatido por numerosas tradições filosóficas, entre as quais a lógica formal, que tem, no entanto, levantado certas questões quando aplicada à argumentação da vida real. A lógica informal, ou pragmática-dialética – por outro lado, é uma abordagem relativamente recente que enfoca argumentos da vida real. Ela integra intravisões pragmáticas com as dialéticas e enfatiza a importância dos fatores retóricos no arguir e persuadir as pessoas, mostrando a efetividade do argumento em fatores centrados na audiência. Já do ponto de vista da pragmática cognitiva, o significado vai mais além: é a recuperação da informação intencional, e não, ou não somente, dos padrões sociais de ação. A pesquisa tem o apoio da Linguística Sistêmico-Funcional, uma teoria multifuncional, indicada como sendo adequada para a análise do discurso crítica. A análise do editorial mostra que a persuasão implícita ocorre na subjacência do texto, e que para a sua revelação é necessário o enfoque na relação entre as escolhas léxicogramaticais feitas ne microestrutura do texto com os valores que se encontram na macroestrutura do discurso. A pesquisa visa a responder às seguintes perguntas: (a) como é a estrutura de uma argumentação: como começa, como é percebida, desenvolvida e como termina? (b) que papel exerce a avaliatividade na persuasão que percorre o editorial? (c) como é feita a persuasão implícita?
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Kouadio, Pémon. "Réception des communications médiatiques persuasives : influences non conscientes de la publicité digitale sur le comportement." Electronic Thesis or Diss., Aix-Marseille, 2019. http://www.theses.fr/2019AIXM0424.

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De récents modèles théoriques, inscrits dans le champ de la communication persuasive et des effets des médias, montrent que les messages publicitaires perçus et oubliés peuvent tout de même être stockés dans un type de mémoire, la mémoire implicite (« non consciente »). Les individus utilisent cette dernière pour former des jugements et des comportements sans qu’ils soient capables d’en indiquer de manière valide les véritables déterminants. Peu de recherches ont été menées en sciences de l’information et de la communication pour comprendre les processus de réception et les effets « non conscients » de ce type de messages. En fonction de leur contenu sémiotique (image ou mot), comment sont-ils reçus, traités, mémorisés et utilisés comme base pour former de futurs comportements ? Dans un paradigme de traitement de l’information et de la cognition implicite, nous avons utilisé une méthodologie mixte pour répondre à la problématique des processus expliquant les effets des publicités vues rapidement et aussitôt oubliées sur les comportements effectifs des usagers d’internet<br>Recent theoretical models in the field of persuasive communication and media effects, argue that perceived and forgotten messages can be stored in a type of memory called the implicit or non-conscious memory. People use this kind of memory to form judgments and behaviors without being able to validly indicate the true determinants. Little research has been done in the field of information and communication sciences to understand reception processes and the "unconscious" effects of such messages. Depending on their semiotic content (image or word), how are they received, processed, memorized and used as a basis for future behavior? In a paradigm of information processing and implicit cognition, we used a mixed methodology to answer the problem of processes explaining the effects of quickly seen and rapidly forgotten advertisements on the actual behavior of Internet users
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Rigante, Tatiana. "Os caminhos da persuasão sob a perspectiva da metafunção interpessoal em uma entrevista de talk show." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/14002.

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Made available in DSpace on 2016-04-28T18:23:51Z (GMT). No. of bitstreams: 1 Tatiana Rigante.pdf: 416966 bytes, checksum: 76bccb756e4505bf854672aeeb1af416 (MD5) Previous issue date: 2008-08-13<br>The amount of research about interviews in talk-shows and the way this gender is approached is scarce in Brazil. In this perspective, the present study aims at analyzing the persuasion which permeates the conversation turns in an interview with the deputy Denise Frossard, on Jô talk show program, with a view to answering the following question: what discursive resources Jô Soares and Denise Frossard mostly employ to persuade their audience in the interview? Considering the dynamics of the realizations of various meaning combinations which this analysis implies, my study has an eclectic theoretical support, including Fowler (1991), based on Critical Discourse Analysis, and theories complementing the Systemic-Functional Linguistics, particularly the interpersonal metafunction. In so being, I make use of these persuasive notions which help me understand both explicit and implicit persuasion that pervade the interview interloctions, according to the following elements: dialogism (Bakhtin, 1981); frame and footing (Goffman, 1981), smuggling information (Luchjenbroers e Aldridge, 2007); directed information (Coffin e O Halloran, 2006), notions of cryptic-argumentation (Kitis e Milapides, 1996) and finally Analysis of Conversation (Eggins e Slade, 1997), which sheds light on the existing phenomena in the conversation turns. The data showed that amongst the occurrent persuasive elements, the implicit ones are the most frequent in the speech of the interlocutors. However, the host resorts to a discourse apparently friendly and capable of facilitating the exposure of the interviewee s opinion. The interviewee in most of her turns use monoglossic utterances<br>É pequeno o número de trabalhos sobre entrevistas em talk show e a abordagem desse gênero sofre carência de pesquisas no Brasil. Nessa perspectiva, o presente estudo objetiva analisar a persuasão que percorre os turnos conversacionais, na entrevista realizada com a deputada Denise Frossard, no talk show Programa do Jô, e deve responder à seguinte pergunta: que recursos discursivos são mais utilizados por Jô Soares e por Denise Frossard, visando a persuadir seu interlocutor na entrevista? Para abranger a dinâmica da realização da conjunção de significados diversos que essa análise implica, meu estudo tem um suporte teórico eclético , na esteira de Fowler (1991), com base na Análise Crítica do Discurso, formado por teorias que complementam a proposta da Lingüística Sistêmico-Funcional, em especial, no que diz respeito à metafunção interpessoal dessa teoria. Assim, apóiome em noções discursivas que ajudam a compreender a persuasão, por meios explícitos e implícitos, que entremeiam as interlocuções da entrevista, conforme os seguintes elementos: o dialogismo (Bakhtin, 1981); o frame e o alinhamento (Goffman, 1981); a inserção sub-reptícia de informação (Luchjenbroers e Aldridge, 2007); a informação direcionada (Coffin e O Halloran, 2006), e a noção de criptoargumentação (Kitis e Milapides, 1996) e, finalmente, à Análise da Conversação (Eggins e Slade, 1997), que esclarece fenômenos ocorrentes nos turnos conversacionais. Os dados permitiram apurar que, dentre os elementos persuasivos ocorrentes, os implícitos são os mais freqüentes na fala dos interactantes. Contudo, o apresentador recorre a um discurso aparentemente amigável e facilitador para que a entrevistada exponha a sua opinião. Esta, por sua vez, na maior parte de seus turnos, produz enunciados monoglóssicos
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Oliveira, Moises Gonçalves de. "A linguística crítica, leitura e mudança social: um enfoque sistêmico-funcional." Pontifícia Universidade Católica de São Paulo, 2009. https://tede2.pucsp.br/handle/handle/14111.

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Made available in DSpace on 2016-04-28T18:24:11Z (GMT). No. of bitstreams: 1 Moises Goncalves de Oliveira.pdf: 201274 bytes, checksum: 2101dff89a26e7f6899c2157f99192df (MD5) Previous issue date: 2009-08-17<br>Secretaria da Educação do Estado de São Paulo<br>In recent years in Brazil, there has been growing interest in questions related to reading, literacy and all the social changes resulting from these practices in the field of critical linguistics. There is, however, still a huge field to be exploited in this area. Reading and writing are the basis for making a critical reading of the world, and the process of the awareness of citizen s rights and duties starts from reading and writing. According to Fowler (1991), all aspects of linguistic structure (lexical decisions, syntactic choices, etc) contain ideological meaning. All institutions are socially, economically and politically located, and anything that is either said or written about the world is made from a particular ideological position. The present study makes a critical textual analysis of a newspaper editorial from the Folha de São Paulo, Endless Outrages , published on September 19th, 2006, using Halliday s Systemic Functional Linguistics (SFL) and the following resources and discursive strategies: (a) the concepts of phallacy and enthymeme presented by Lauerbach (2007); (b) information smuggling' proposed by Luchjenbroers & Aldridge, (2007); (c) frames according to Bednarek (2005); (d) crypto-argumentation by Kitis, E. & Milapides, M. (1996), (e) the dog-whistle strategy, Coffin & O Halloran (2006) and (f) reported discourse (LAUERBACH, 2006). The findings suggest that the text, using such resources and strategies, aims at convincing the reader, in an implied way, to accept the fact that the President was to blame for the events described, without, however, impairing the newspaper s impartiality<br>Nos últimos anos, no Brasil, tem havido uma preocupação singular com as questões de leitura, letramento e a mudança social advinda dessas práticas dentro do campo da linguística crítica. No entanto, ainda há um vasto campo a ser trabalhado nessa área. A leitura e a escrita são a base para uma leitura crítica do mundo. É a partir delas que se inicia o processo de consciência dos direitos e deveres do cidadão. Assim, segundo Fowler (1991), qualquer aspecto da estrutura linguística - seleção lexical, opção sintática, etc. - carrega significação ideológica. Todos têm sua razão de ser. As instituições estão situadas, social, econômica e politicamente e qualquer coisa que é dita ou escrita sobre o mundo, é articulada de uma posição ideologicamente particular. Esse estudo faz uma análise crítica textual de um editorial jornalístico da Folha de São Paulo sob o título Desmandos sem fim do dia 19.09.2006, com base na Linguística Sistêmico-Funcional (LSF) de Halliday M. (1985, 1994) calcado, ainda, nos seguintes recursos e estratégias discursivas: (a) conceito de falácia e entimema apresentado por Lauerbach (2007); (b) contrabando de Informação proposto por Luchjenbroers & Aldridge, (2007); (c) enquadre (frames) proposto por Bednarek (2005); (d) crypto-argumentação de Kitis, E. & Milapides, M. (1996), (e) dog-whistle politics , Coffin & O Halloran (2006) e (f) o discurso relatado (Lauerbach, 2006). A análise permitiu concluir que o texto servindo-se de tais recursos e estratégias, tem como objetivo convencer o leitor, de forma implícita, a aceitar a culpabilidade do presidente Lula sobre as ocorrências descritas sem, contudo, comprometer a imparcialidade do jornal
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Silva, Daniela Costa da. "A persuasão em artigos de opinião: um enfoque da gramática sistêmico-funcional." Pontifícia Universidade Católica de São Paulo, 2015. https://tede2.pucsp.br/handle/handle/13714.

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Made available in DSpace on 2016-04-28T18:23:00Z (GMT). No. of bitstreams: 1 Daniela Costa da Silva.pdf: 912181 bytes, checksum: 3ac4519665278e672e7ccb518aadbe05 (MD5) Previous issue date: 2015-01-30<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The act of arguing, guiding discourse in order to persuade the interlocutor, constitutes a fundamental linguistic act. This study aims to compare two opinion articles one by Roberto Pompeu de Toledo, from Veja Magazine, and one by Bárbara Gancia, from Folha de São Paulo News to examine their persuasion style. Persuasion, either via conviction or via seduction, is based on three rhetorical modes: narration, description and argumentation. Arguments can draw on narration and description to cope with verifiable statements to ensure the veracity of the information that the argument makes use of. Persuasion, on the other hand, is based on the evaluation of facts and people. For this reason, I turn to the notion of Appraisal (Martin, 2000) through which writers express underlying ideologies and invite readers to agree with their opinion. The critical analysis to be carried out will be supported by Systemic Functional-Grammar (Halliday, 2004), encompassing both Critical Linguists and Appraisal. The research seeks to answer the following questions: (a) How is the genre structure formed in the rhetorical modes in Gancia s and Toledo's texts? (b) What kind of persuasion style conviction or seduction prevails in each text? (c) What is the contribution of Appraisal to the construction of persuasion in these texts? The research shows that, although Bárbara Gancia and Pompeu de Toledo wrote about the same theme Pope Benedict XVI's resignation , their criticism towards the situation is presented in different ways: Gancia depreciates the Church through their representatives whereas Toledo criticizes the image of the Pope, and, by extension, the Church<br>O ato de argumentar, de orientar o discurso no sentido de persuadir o interlocutor constitui o ato linguístico fundamental. O objetivo deste estudo é a comparação de dois artigos de opinião e o exame da persuasão que percorre dois estilos distintos daquele gênero, em textos escritos por Roberto Pompeu de Toledo, da Revista Veja, e por Bárbara Gancia, do jornal Folha de São Paulo. Para tanto, a persuasão - seja via convicção, seja via sedução - apoia-se em três modos textuais narração, descrição e argumentação. O argumento vale-se da narração e da descrição, que tratam de afirmações verificáveis, para tentar garantir a veracidade das declarações de que lança mão. Por outro lado, a persuasão apoia-se na avaliação de fatos e de pessoas. Por esta razão, recorre-se à noção de Avaliatividade (Martin, 2000), por meio da qual os escritores expressam ideologias subjacentes e convidam os leitores a se alinharem com suas opiniões. A análise, de cunho crítico, tem o apoio da Gramática Sistêmico-Funcional (Halliday, 2004), que abriga a Linguística Crítica além da Avaliatividade. A pesquisa deverá responder às seguintes perguntas: (a) Como se constitui a estrutura de gênero em termos dos modos textuais, nos textos de Toledo e de Gancia? (b) Que tipo de persuasão - por convicção ou por sedução - prevalece nos textos de Toledo e de Gancia? (c) Qual é a contribuição da Avaliatividade para a realização da persuasão nesses textos? A pesquisa mostra que embora Bárbara Gancia e Pompeu de Toledo tenham escrito sobre o mesmo tema - a renúncia de Bento XVI - as críticas à situação são apresentadas de forma distinta. Gancia deprecia a Instituição Igreja por meio de seus representantes. Já Toledo, critica a figura do Papa, e por contiguidade, a Igreja
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Fontaine, Isabelle. "Etude des réponses mémorielles et attitudianales des spectateurs exposés aux placements de marques dans les films." Paris 9, 2002. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2002PA090010.

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Le placement de marques dans les films consiste, pour les entreprises, à insérer leurs produits ou leur nom au sein d'un film, en échange d'une contribution pour celui-ci. Si cette pratique s'est considérablement développée, en France, depuis les années quatre-vingt-dix, les annonceurs en connaissent encore mal l'efficacité et peu de travaux académiques sont disponibles. L'objectif de cette recherche est de proposer une explication de l'impact du placement de marques sur le spectateur du film ainsi que de développer une méthodologie adéquate pour en tester l'influence. Elle s'appuie pour cela sur le cadre théorique de la mémoire implicite qui permet d'identifier les influences à la fois conscientes et non conscientes d'une exposition. Une expérimentation a alors été développée pour tester les hypothèses de la recherche : un court-métrage a été réalisé et monté en cinq versions de manière à manipuler les scènes de placement tout en contrôlant les autres variables. Quatre types de placements ont ainsi été distingués, accompagnés d'un groupe de contrôle. Les résultats montrent le rôle prépondérant de la saillance du placement pour la mémorisation explicite des marques. Ils soulignent également l'insuffisance des mesures traditionnelles de rappel et de reconnaissance pour rendre compte de l'ensemble des influences potentielles de l'exposition aux marques.
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Lamti, Hend. "Les effets d'une exposition incidente à un message publicitaire sur le comportement du consommateur : le modèle de la mésattribution de la familiarité." Paris 1, 2004. http://www.theses.fr/2004PA010043.

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La mesure de l'efficacité publicitaire s'est longtemps basée sur la mémoire explicite, reflétée par des tests directs. Or, étant donné le nombre considérable de publicités auxquelles un consommateur est exposé quotidiennement, il est légitime de supposer que la plupart de ces messages reçoivent une attention limitée de la part des sujets. Par conséquent, le consommateur ne s'en souvient pas systématiquement de manière consciente. Des recherches récentes sur la théorie de la simple exposition suggèrent néanmoins que ces messages, non mémorisés explicitement par les sujets, peuvent avoir un impact sur le comportement du consommateur, et ce par le biais de la mémoire implicite. Cette recherche doctorale, en se basant sur le modèle de la mésattribution de la familiarité, a donc pour objectif de tenter de comprendre comment une exposition à un stimulus, non mémorisée explicitement par les sujets, peut influencer le comportement du consommateur.
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Books on the topic "Implicit persuasion"

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Finnegan, Cara A. Viewers Reading Photographs. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252039263.003.0001.

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This book examines the complex and historically specific relationships that shape viewers' participation in photography. Focusing on the period between the Civil War and the Great Depression, the book analyzes the discourse produced by viewers in response to specific photographs they encountered in public. It considers a number of cases where viewers left evidence of their responses in newspaper and magazine articles, letters to the editor, trial testimony, books, speeches, photographs, and comment cards left at an exhibit. It shows that encounters with photography fostered in viewers a rhetorical consciousness—that is, “a manner of thinking that invents possibilities for persuasion, conviction, action, and judgment”—which they performed not only by describing or evaluating the photographs they encountered but also by mobilizing a sophisticated (though often implicit) rhetorical repertoire that grounded their arguments about war, empire, national identity, child labor, citizenship, and economic depression.
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Lamb, Michael. Ethics for Climate Change Communicators. Oxford University Press, 2017. http://dx.doi.org/10.1093/acrefore/9780190228620.013.564.

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Over the last decade, scholars have devoted significant attention to making climate change communication more effective but less attention to ensuring that it is ethical. This neglect risks blurring the distinction between persuasion and manipulation, generating distrust among audiences, and obscuring the conceptual resources needed to guide communicators.Three prevailing approaches to moral philosophy can illuminate various ethical considerations involved in communicating climate change. Consequentialism, which evaluates actions as morally right or wrong according to their consequences, is the implicit moral framework shared by many social scientists and policymakers interested in climate change. While consequentialism rightly emphasizes the consequences of communication, its exclusive focus on the effectiveness of communication tends to obscure other moral considerations, such as what communicators owe to audiences as a matter of duty or respect. Deontology better captures these duties and provides grounds for communicating in ways that respect the rights of citizens to deliberate and decide how to act. But because deontology tends to cast ethics as an abstract set of universalizable principles, it often downplays the virtues of character needed to motivate action and apply principles across a variety of contexts. Virtue ethics seeks to overcome the limits of both consequentialism and deontology by focusing on the virtues that individuals and communities need to flourish. While virtue ethics is often criticized for failing to provide a concrete blueprint for action, its conception of moral development and thick vocabulary of virtues and vices offer a robust set of practical and conceptual resources for guiding the actions, attitudes, and relationships that characterize climate change communication. Ultimately, all three approaches highlight moral considerations that should inform the ethics of communicating climate change.
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Plantinga, Carl. The Rhetoric of Screen Stories. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190867133.003.0003.

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This chapter argues that screen stories are often didactic; either explicitly or implicitly, they make a sociomoral or political case. They cue spectators to judge, believe, and feel in certain ways toward characters, situations, and other entities, both fictional and actual. They also promote certain moral sensitivities, actions, responses, and beliefs. Stories are like trolley problems more fully narrativized. Screen stories offer evidence and affective incentives to make judgments, and to have sensitivities, beliefs, and responses, cued by the narration. Chief among these incentives are various sorts of affective pleasures that reward spectators for their cooperation and the fact that public narratives may draw on the forces of social attunement. The chapter ends with a discussion of the qualities of stories that make them persuasive, according to contemporary social science.
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Book chapters on the topic "Implicit persuasion"

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Östman, Jan-Ola. "Persuasion as implicit anchoring." In Pragmatics & Beyond New Series. John Benjamins Publishing Company, 2005. http://dx.doi.org/10.1075/pbns.130.12ost.

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Biegler, Paul, Jeanette Kennett, Justin Oakley, and Patrick Vargas. "Ethics of Implicit Persuasion in Pharmaceutical Advertising." In Handbook of Neuroethics. Springer Netherlands, 2014. http://dx.doi.org/10.1007/978-94-007-4707-4_1.

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Möller, Sebastian, and Jan-Niklas Antons. "Motivating New Interaction Experiences Involving Implicit Interaction, Body Sensors, Adaptive, and Persuasive Interfaces." In Future and Emergent Trends in Language Technology. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33500-1_1.

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Strasser, Ewald, Astrid Weiss, Thomas Grill, Sebastian Osswald, and Manfred Tscheligi. "Combining Implicit and Explicit Methods for the Evaluation of an Ambient Persuasive Factory Display." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-34898-3_8.

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Kaufman, Geoff, Mary Flanagan, and Max Seidman. "Creating Stealth Game Interventions for Attitude and Behavior Change : An ‘Embedded Design’ Model." In Persuasive Gaming in Context. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789463728805_ch05.

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The chapter will open with examples of transformational games that utilize overt, explicit approaches to attitude and behavior change. While acknowledging the worthwhile intentions of such games and their potential utility for triggering reflection and action, this overview will present the central premise of the chapter: that there are a number of fundamental reasons why explicit approaches can backfire or be of limited utility for persuasion and that the use of more implicit, covert approaches to persuasion can be more effective. The ‘embedded design’ model presented in this chapter is particularly relevant for games attempting to engage players with sensitive or potentially threatening topics or to address attitudes or behaviors that themselves are implicit or unconscious.
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"Chapter 5. Functional-pragmatic text analysis." In LINGUISTIC ANALYZER: AUTOMATIC TRANSFORMATION OF NATURAL LANGUAGE TEXTS INTO INFORMATION DATA STRUCTURE. St. Petersburg State University, 2019. http://dx.doi.org/10.21638/11701/9785288059278.06.

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Drawing on Charles Bally’s distinction between dictum and modus, the final chapter deals with the pragmatic analysis of propositions identified at the previous step. Propositions can be expressed by an attribute linking together a number of objects or by a single word (implicit proposition). Implicit propositions should be made explicit, i.e. missing objects should be brought out. Each proposition is attributed a conceptual type. The authors posit four types of propositions, namely, fact, opinion, evaluation and expression of will. While the distinction between fact and opinion is common enough, evaluation emphasizes the emotional, or expressive, aspect of an utterance, and the expression of will has to do with persuasive speech acts. Next, relations between propositions, both local and distant, are established, which makes it possible to bring them together within a rhetorical text structure. The units of rhetorical structure are quite different from both the syntactic and communicative ones and vary depending on the its type (statement, persuasion, directive, etc.).
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Bean, Lydia. "Two American Churches: Partisanship without Politics." In The Politics of Evangelical Identity. Princeton University Press, 2014. http://dx.doi.org/10.23943/princeton/9780691161303.003.0004.

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This chapter illustrates how “political” talk was considered unspiritual and inappropriate in the American congregations of Northtown Baptist and Lifeway Assembly of God. But even though both churches avoided politics, they enforced an informal understanding that good Christians voted Republican. The chapter describes how religion and partisanship became fused, as members mapped their subcultural identity and drew on narratives of religious nationalism. Political influence did not work through explicit persuasion or deliberation, but rather through implicit cues about what political affiliations were for “people like us.” These political cues were so powerful precisely because they were distanced from the dirty business of politics; instead, they were woven into the fabric of everyday religious life.
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Beaulieu, Marie Anne Polo de. "Recueils d’exempla enluminés : textes et images pour une rhétorique de la persuasion." In La légitimité implicite. Éditions de la Sorbonne, 2015. http://dx.doi.org/10.4000/books.psorbonne.6601.

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Barroso, Paulo M. "Visual Literacy and Visual Rhetoric." In Advances in Multimedia and Interactive Technologies. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1041-4.ch002.

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Advertising imposes ways of seeing, thinking, feeling and acting; it leads consumers to act without them noticing; it creates an ideal social imaginary of a “perfect world” or “happy ending” for the daily needs and problems of consumers. Advertising does this by formulating a proposal for a collective and ideal good. Following a theoretical strategy and a critical analysis, it is an approach intended to relate rhetoric, ideology, and literacy of advertising image, exploring the implied ways of the seen and the unseen (i.e. what visual messages say and show). Advertising is a public and massive myth-poetic and logo-poetic device and an increasingly multiform, omnipresent, seductive and visually persuasive. It is important to understand the elements of (explicit or implicit) meaning and the corresponding processes and mechanisms through which the meanings produce effects. This chapter assumes itself as a contribution to a desideratum that may be called visual advertising literacy.
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Briciu, Victor-Alexandru, Ioana-Alexandra Mircea, and Arabela Briciu. "Communication and Entrepreneurship in Romania." In Advances in Business Strategy and Competitive Advantage. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3648-3.ch002.

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The entrepreneurs need to create a good impression in order to act in the business environment. A bad impression affects the communication and implicitly the collaboration that can turn into unintended results. Thus, they access information on how to make a good impression by using several sources: specialty literature, training guides, and courses and online shows promoted by business sites. The main objectives of this chapter are to clarify the notions and the relations between communication and entrepreneurship in the Romanian context and also to present the main results of a research that aimed to identify if the first impression of a person in the Romanian business context is dissimulated or not. The implications for entrepreneurs consist in the degree of promotion of achieving a good first impression and the manipulative or persuasive value of the negotiation techniques applied in the Romanian business environment.
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Conference papers on the topic "Implicit persuasion"

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Dietz, Paul, Ramesh Raskar, Shane Booth, Jeroen van Baar, Kent Wittenburg, and Brian Knep. "Multi-projectors and implicit interaction in persuasive public displays." In the working conference. ACM Press, 2004. http://dx.doi.org/10.1145/989863.989898.

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