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Journal articles on the topic 'Important marketing instrument'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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1

Hausmann, Thomas. "The Importance of Fairs And Exhibitions for Tourism." Business: Theory and Practice 8, no. (2) (2007): 87–93. https://doi.org/10.3846/btp.2007.14.

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Fairs and exhibitions have become a fixed part in tourist industry in the field of marketing policies. Not only that fairs and exhibitions are a market instrument for the tourist industry to present technological innovations of the branch. Fair policy has also developed into an independent marketing instrument by means of which technological, social and communicative innovations with important target groups are to be worked out. The available essay describes the importance of that kind of marketing instrument and the dealing with it.
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Semenescu, Andreea, and Cătălin Valeriu Curmei. "Using CSR to mitigate information asymmetry in the banking sector." Management & Marketing 10, no. 4 (2015): 316–29. http://dx.doi.org/10.1515/mmcks-2015-0021.

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Abstract The paper examines the power of corporate social responsibility to reduce information asymmetry and to act as a marketing instrument in the banking sector. Trust is the most important asset of a bank. Therefore, banks are motivated to use the most effective instruments to diminish information asymmetry with their stakeholders. The fact that cash disbursements in CSR actions are not directed towards shareholders makes them more valuable signals to other stakeholders regarding the financial soundness of the bank. The empirical study conducted based on limited dependent variable models s
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Sulistyo, Agung, Suhartapa Suhartapa, and Alif Wibowo. "Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan." Tourism Scientific Journal 8, no. 1 (2022): 12–28. http://dx.doi.org/10.32659/tsj.v8i1.217.

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Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing
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Pandya, R. D., and S. D. Kavad. "A SCALE TO MEASURE MARKETING BEHAVIOR OF FARMERS." Gujarat Journal of Extension Education 38, no. 2 (2024): 1–6. https://doi.org/10.56572/gjoee.2024.38.2.0001.

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The marketing behaivour of the farmers is the important aspect, on which it depends that how farmer performed different operations, marketing functions and receive ultimate benefits in the form of remunerative prices for their produce as a result of all the efforts made in this direction. Marketing behaivour is a behavioural construct that cannot be measured by a single variable, hence the need for developing a standardized instrument for its measurement. The present study has been conducted to develop a reliable and valid instrument for exploration of farmers’ marketing behaivour. A step-by-s
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Ramos, Francisco F. Ribeiro. "Modelling Competitive Marketing Behavior: A Critical Review Of The Literature." International Journal of Business & Management Studies 06, no. 04 (2025): 75–89. https://doi.org/10.56734/ijbms.v6n4a7.

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The purpose of this review is to focus on models of market mechanisms that contain a sales response function and competitive reaction functions. Understanding such models can lead to improvements in the Marketing productivity of individual firms, as demonstrated by Parsons and Bass (1971), Hanssens et al. (2001). This paper discusses major theoretical developments in modeling competitive Marketing behavior with respect to several variables. We begin by discussing the work of Lambin, Naert and Bultez (1975) (LNB), who have generalized the Dorfman-Steiner theorem to the case of an oligopoly with
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Roe, Brian, Thomas L. Sporleder, and Betsy Belleville. "Hog Producer Preferences for Marketing Contract Attributes." American Journal of Agricultural Economics 86, no. 1 (2004): 115–23. https://doi.org/10.1111/j.1467-8276.2004.tb18460.x.

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We use a stated preference instrument to elicit producer preferences for the attributes of risk‐shifting hog marketing contracts and express acceptable producer trade‐offs between contract attributes in a convenient dollar metric. Respondents value an increase in a window contract's price ceiling three to five times more than the same increase in the price floor, which suggests that hog producers dislike contracts that limit up‐side price potential (limit positive skewness). The contractor's organizational form is also important. Cooperative forms are preferred by many respondents, particularl
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Kampschulte, A. ""Image" as an instrument of urban management." Geographica Helvetica 54, no. 4 (1999): 229–41. http://dx.doi.org/10.5194/gh-54-229-1999.

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Abstract. Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marketing is not only a public relations campaign to attract tourists and investors, but a market oriented urban development policy. This should take into account the interests and needs of all of the city's customers. All target groups should take an active part in a common vision of the future dev
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Lysa, S. S., and A. V. Kulik. "The Efficiency of SMM as an Instrument of the Sales Policy of Enterprise." Business Inform 1, no. 528 (2022): 432–37. http://dx.doi.org/10.32983/2222-4459-2022-1-432-437.

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The article is aimed at studying the impact of SMM on the sales activities of enterprise; substantiating the expediency of using SMM as a product promotion tool; grouping and determining the indicators of efficiency of the use of social networks in business activities. As a result of the study, the advantages of marketing in social networks are defined, which include: brand awareness, targeting, complementing PR strategy, expanding the circle of like-minded people, improving customer service and contact with them, etc. At the same time, the following problems in this area are identified: lack
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Tamayose, Teri S., Farzin Madjidi, June Schmieder-Ramirez, and Gail T. Rice. "Important Factors When Choosing a Career in Public Health." Californian Journal of Health Promotion 2, no. 1 (2004): 65–73. http://dx.doi.org/10.32398/cjhp.v2i1.584.

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The purpose of this descriptive study was to identify the factors perceived to be important and not important when students are choosing a career. Factors derived from the literature review and suggestions made through the processes of content validity and reliability testing were included when developing the four-point Likert scale survey instrument. The instrument was reviewed by a panel of experts for content validity. In the survey, respondents were asked to indicate the level of importance of statements identified as being influential in making career decisions. Methods: The survey instru
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Firdaus, Abdullah, and Agnes Kanyan. "Managing relationship marketing in the food service industry." Marketing Intelligence & Planning 32, no. 3 (2014): 293–310. http://dx.doi.org/10.1108/mip-10-2012-0116.

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Purpose – The purpose of this paper is to propos a new measuring instrument for relationship marketing which is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified, and strategies for the enhancement of relationship marketing program are put forward. Design/methodology/approach – The proposed 31-item instrument has been empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatory factor analysis Findings – A factorial analysis suggests that relat
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Monastyrsky, Hryhoriy, and Liuba Turchyn. "SOCIAL MEDIA MARKETING AS THE INSTRUMENT OF PROMOTION OF ENTERPRISES AS TRANSPORT SERVICES PROVIDERS." Economic Analysis, no. 28(1) (2018): 258–64. http://dx.doi.org/10.35774/econa2018.01.258.

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The article aims to substantiate the expediency of Social Media Marketing use as an important tool for promotion and creation of a positive image of B2C by enterprises. They provide public transport services on the Internet, since these services are intended for consumption by the masses. The article substantiates the feasibility of Social Media Marketing use as a valuable tool for promotion of enterprises as the public transport service providers on the Internet and communication with the target audience. The article deals with creating a positive image of the above-mentioned enterprises amon
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Agustina, Renita, and Muhammad Iqbal Fasa. "ANALISIS STRATEGI PEMASARAN YANG EFEKTIF UNTUK MENINGKATKAN MUTU PENJUALAN PADA PRODUK KOSMETIK DI ERA DIGITAL ANALYSIS OF EFFECTIVE MARKETING STRATEGIES TO IMPROVE SALES QUALITY OF COSMETIC PRODUCTS IN THE DIGITAL ERA." Jurnal Ilmiah Ekonomi, Manajemen dan Syariah 3, no. 2 (2024): 224–32. https://doi.org/10.55883/jiemas.v3i2.67.

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This study aims to analyze effective digital marketing strategies in improving the quality of cosmetic product sales in the digital era. With the rapid development of technology, digital marketing has become an important instrument for cosmetic companies to reach consumers more widely without geographical limitations. This study uses a qualitative approach with a descriptive type to examine the implementation of various digital strategies such as social media, influencer marketing, interactive content, and email marketing in an effort to increase sales. The results of the study show that the r
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Ilchenko, T. V. "The Role of Marketing Instruments in the Innovative Development of Agrarian Enterprises." Business Inform 10, no. 513 (2020): 460–68. http://dx.doi.org/10.32983/2222-4459-2020-10-460-468.

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At present, intensification of innovation activity is recognized as the priority direction in the operation of agrarian enterprises. It is determined that this, first of all, requires the formation of a qualitatively new system of marketing provision for innovative development of agricultural producers, introduction of modern information and communication technologies, and the use of digital marketing instruments. Therefore, the research is aimed at substantiating and developing proposals to improve the effectiveness of innovative development of agrarian enterprises with the use of marketing i
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Meira, Suedio Alves, Edson Vicente da Silva, Marcos Antonio Leite do Nascimento, and Asier Hilario Orús. "Geodiversity, marketing and photographic images:." Caderno de Geografia 31, no. 66 (2021): 766. http://dx.doi.org/10.5752/p.2318-2962.2021v31n66p766.

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Photography is an important instrument in tourism marketing, which aims to encourage consumption and consolidate the image of a tourist destination in consumers’ minds. The elements of geodiversity with aesthetic and cultural values are commonly used as differentiated products in tourism destinations. This article discusses the relation between geodiversity, tourism marketing and the use of photographs in consolidating the image of a destination, focusing on those based in geotourism practices. The case study analyzes photographs from tourism promotion materials of the Basque Coast UNESCO Glob
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E., Banabo, Otobo P., and Wariowei E. R. "Entrepreneurial Marketing and Business Sustainability in Bayelsa State." International Journal of Entrepreneurship and Business Innovation 7, no. 3 (2024): 110–22. http://dx.doi.org/10.52589/ijebi-o4xtpv02.

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This study investigated entrepreneurial marketing and business sustainability in Bayelsa State. The study formulated three specific objectives, three research questions and three hypotheses. The study adopted a descriptive survey design. The population of this study consists of 900 entrepreneurs and employees of the fifteen selected small scale businesses under investigation in Yenagoa Bayelsa State. Taro Yamane formula was used to arrive at the sample size of 200. A purposive sampling method was adopted. A structural questionnaire consisting of 15-item questions on a 4-point rating scale titl
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Indarwati, Indah Ramadhani, Nefi Aris Ambar Asmara, and Teni Listiani. "Rancangan Instrumen Penilaian Kinerja Pegawai Pelaksana Marketing di Unit Pelaksana Teknis Pengelolaan Sampah Kota Bandung." Jurnal Media Administrasi Terapan 3, no. 1 (2022): 29–49. http://dx.doi.org/10.31113/jmat.v3i1.29.

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Performance assesment is an important process in human resource management. As with the times and changes in policy, performance assesment instruments are adjusted to the performance goals of the organization. The purpose of this study was to analyze and identify the indicators used to assess the performance of marketing implementers, to create marketing implementer instruments in accordance with organizational needs and marketing performance assesment mechanisms at UPT Pengelolaan Sampah DLHK Kota Bandung. We used qualitative method with a descriptive approach in this study. Data collection t
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POPA, Adela-Laura, Dinu Vlad SASU, and Teodora Mihaela TARCZA. "INVESTIGATING THE IMPORTANCE OF CUSTOMER LIFETIME VALUE IN MODERN MARKETING – A LITERATURE REVIEW." ANNALS OF THE UNIVERSITY OF ORADEA. ECONOMIC SCIENCES 30, no. 2 (2021): 410–16. http://dx.doi.org/10.47535/1991auoes30(2)043.

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In this paper, we investigate the importance of Customer Lifetime Value (CLV) as part of the modern marketing strategy. There is no doubt that CLV is one of the most important metrics to be considered in Customer Relationship Management and Relationship Marketing. It represents an instrument meant to enhance the client’s loyalty and to bring some clearance for the marketing strategies regarding the customer segmentation. At the same time, it is one of the most difficult to calculate. As part of this study, we explore how the concept is approached in the academic literature, the notoriety of th
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Lestari, Dyah Ayu, and Muhammad Robi Nurwahyudi. "PERAN MARKETING MIX PADA UPAYA MENINGKATKAN PENJUALAN DI PT MEDEQ MANDIRI UTAMA." JURNAL STIE SEMARANG (EDISI ELEKTRONIK) 15, no. 2 (2023): 86–97. http://dx.doi.org/10.33747/stiesmg.v15i2.625.

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 The marketing mix is a modification of the traditional marketing concept which originally only consisted of 4 factors. There is an increasing need for marketing concepts so that the marketing mix develops into 7 factors. Using a type of qualitative research that is descriptive. with the method used to research on natural object conditions, where the researcher is the key instrument, data collection techniques are carried out by triangulation including a combination of observation, interviews and documentation. This research is to determine the role of marketing mix in eff
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Lilis Jayanti, Annisa Maharani Bella Pratiwi, Dita Aulia Rahma, Fernanda Kayisa Putri, Intan Shafa Sulistyo Aji, and Purwita. "The Influence of Digital Marketing and Brand Image to Build Interest in Visiting Tourists in the Recovery of the Tourism Sector." Journal of Tourism Sustainability 3, no. 1 (2023): 1–9. http://dx.doi.org/10.35313/jtospolban.v3i1.69.

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The tourism sector is currently facing a post-COVID-19 recovery process. Marketing played an important role in the recovery of this tourism sector. Both tourist attractions and the government have started to move again to find the right strategy in marketing. This study aims to analyze the role of digital marketing and brand image in the interest of visiting tourists as part of the recovery of the tourism sector. Data were collected at The Lodge Maribaya as a research locus by interviewing 123 tourists who visited tourist attractions through a questionnaire instrument. By using scoring and pat
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Firas Karim Ali and Amer Abdul Latif Kadhum. "The Impact of Research & Development Capabilities & Innovation Capabilities on the Environmental Dimension of Sustainable Marketing." Journal of Techniques 4, no. 4 (2022): 197–205. http://dx.doi.org/10.51173/jt.v4i4.596.

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Considered Research& development capabilities and innovation capabilities are key factors that help organizations sustain their business by offering products that comply with environmental requirements. Business models have become multidimensional, and take into account long-term environmental impacts rather than just short-term financial returns and issues. So this research aims to learn the range of impact of research & development capabilities and innovation capabilities in the environmental dimension of sustainable marketing. The targeted research sample is represented in the Energ
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Lekhanya, Lawrence Mpele. "E-Commerce as an instrument of governing SMEs’ marketing strategy in an emerging economy." Risk Governance and Control: Financial Markets and Institutions 6, no. 4 (2016): 298–305. http://dx.doi.org/10.22495/rgcv6i4c2art7.

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The purpose of this paper is to report on the use of e-commerce an instrument of governing SMEs’ marketing strategy in an emerging economy. The study aimed to assess and critically discuss various factors influencing the use of e-commerce as an instrument of governing SMEs marketing strategy and identify the extent to which SMEs owners/managers perceived e-commerce to be important to their businesses survival and growth. A mixed method approach allowed for qualitative and quantitative techniques in collecting data from targeted respondents, with primary collected from rural areas of an emergin
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Soumutul, Mauritz Edo. "Customer Relationship Proneness: Is It Important for Customer Loyalty?" Jurnal Manajemen Teknologi 21, no. 2 (2022): 137–49. http://dx.doi.org/10.12695/jmt.2022.21.2.2.

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Abstract. As customer satisfaction and loyalty are crucial elements in increasing company profits, companies must strive to establish good relationships with customers, including in mobile services. Opinions in previous research differ regarding the effect of customer extroversion on satisfaction toward impacting customer loyalty. The present study provides related input and potential solutions. It employs relationship marketing theory with the mediating variable of customer relationship proneness (CRP) added in, testing previous research and ultimately not finding a significant relationship b
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Aini Mufidah, Ismi, Melly Eka Ayu Aulia, Kartika Dewi Safitri, Mohammad Ikhwan Abdillah, and Lilik Rahmawati. "Implementasi Teknologi Digital Dalam Pemasaran Usaha Sayur Hidroponik Surabaya." JURNAL EKONOMI DAN BISNIS DIGITAL (EKOBIL) 3, no. 2 (2024): 1–6. http://dx.doi.org/10.58765/ekobil.v2i3.168.

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This article examines digital implementation in marketing hydroponic vegetable businesses with a focus on hydroponic vegetable garden businesses in Surabaya. The main aim of this article is to understand how digital technology has become an important instrument in marketing hydroponic vegetable businesses. This article uses a qualitative approach with interview, observation and literature study methods to collect data from the Surabaya Vegetable Garden. The results of the article show that the digital technology used for marketing hydroponic vegetables has had a significant positive impact on
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Fullerton, Sam, Roger Brooksbank, and Larry Neale. "Measuring the effectiveness of technology-based marketing strategies from the consumer perspective." European Business Review 31, no. 6 (2019): 813–30. http://dx.doi.org/10.1108/ebr-11-2017-0208.

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Purpose Marketers are increasingly spoilt for choice as to which emerging technology to use for the purpose of enhancing their company’s competitive advantage. Accordingly, there is an inherent need to assess, relative to the task of accomplishing an organization’s marketing goals, the levels of consumer-perceived effectiveness germane to these options. Based on grounded theory, this study aims to develop an appropriate measurement instrument. Design/methodology/approach Research is based on a survey featuring a cross-section of 18 technology-based initiatives that are being routinely incorpor
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RZAEVA, T., and A. SLYVA. "MARKETING RESEARCH AND ANALYTICAL STAGES OF THEIR IMPLEMENTATION." Herald of Khmelnytskyi National University. Economic sciences 274, no. 5 (2019): 199–202. https://doi.org/10.31891/2307-5740-2019-274-5-201-204.

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The purpose of the article is to investigate the essence and significance of marketing research and summarize its main analytical directions and stages. The article deals with the essence of marketing research. The problems of its implementation are outlined. Approaches to definition of the term 'marketing researches' are considered. The basic signs of understanding of marketing research are identified. Marketing research is seen as a system of measures. Marketing research is studied as a process of research. Research is presented as an instrument of influence. The expediency of market researc
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Saltos Cruz, Juan Gabriel, William Franklin Ortiz Paredes, Sandra Paulina Tejada Moyano, and Shirley Estefania Cordero Armendariz. "Digital media ecosystem: a dimensional analysis according to the criteria of specialists." Universidad Ciencia y Tecnología 28, no. 125 (2024): 68–77. http://dx.doi.org/10.47460/uct.v28i125.856.

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Digital marketing plays an important role in achieving organizations' strategies. This article aims to identify the elements and resources capable of configuring a digital media system that increases the effectiveness of commercial strategies. The present study was a non-experimental cross-sectional study. The empirical method used was data collection with an instrument structured by 5-option Likert scales. The survey was applied to 273 specialists. The statistical procedure used to measure the quality of the model was reliability analysis and factor analysis. The elements most recommended by
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Edy, Irwan Christanto, John J. O. I. Ihalauw, Linda Kusuma, and N. A. N. Albert Kriestian. "LIFESTYLE AND AFFECTIVE-COGNITIVE LEARNING IN ONLINE PURCHASING (EMPIRICAL STUDY OF E-COMMERCE IN INDONESIA)." Journal of Southwest Jiaotong University 56, no. 6 (2021): 251–66. http://dx.doi.org/10.35741/issn.0258-2724.56.6.21.

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The study aims to test ACB attitude models (Affective, Cognitive, Behavior) and their role in online purchasing decisions. The novelty in this research is modifying the ABC attitude model (Affective, Behavioral, Cognitive) into the ACB attitude model (Affective, Cognitive, Behavioral). The study used affective, cognitive, and lifestyle approaches in understanding online consumer buying behavior. Affective is explained by emotions and preferences, while cognitive is explained by perception. Respondents who researched are the millennial generation as consumers of fashion products in e-commerce i
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Respati, Ni Nyoman Rsi, and Ni Made Asti Aksari. "Peran Persepsi Dalam Memediasi Pengaruh Marketing Mix pada Niat Beli Wisatawan di Bali Zoo." E-Jurnal Akuntansi 29, no. 2 (2019): 698. http://dx.doi.org/10.24843/eja.2019.v29.i02.p16.

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This study aims to determine the role of perception in mediating the effect of marketing mix on purchase intention. It is important for business people whom engaged in the tourism industry to offering the right product. This research is located at Bali Zoo Gianyar,Bali. The population were foreign and domestic tourists who visited Bali Zoo. From the sampling process, 200 respondents completed the questionnaire completely. The sampling technique used was random sampling method. This study uses path analysis techniques to find the direct and indirect effects of independent variables on the depen
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Ajupova, I. Kh. "Creative industries and the cultural identity: The instruments of mutual promotion (example of the Tatarstan Republic)." Journal of the New Economic Association 54, no. 2 (2022): 229–34. http://dx.doi.org/10.31737/2221-2264-2022-54-2-14.

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The article analyzes the relation of development potential of the creative industries with the historical & cultural heritage as well as the instruments to translate the cultural code by the means of creative economy. The most important potential of the regional development is its historic craft traditions. The development potential of different branches of the traditional historic crafts and setups is analyzed, including their contribution into advancing the competitiveness of the Region. Historic mapping of territories is considered as a management instrument of spatial development of th
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Davila, Iranian Standard See, and Lilia Moncerrate Villacis Zambrano. "Digital Marketing in the Promotion of Tourism in Bahía de Caráquez." Asian Business Research Journal 9 (November 18, 2024): 105–10. https://doi.org/10.55220/25766759.208.

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The main objective of this research was to analyze the impact of digital marketing for the promotion and development of tourism in Bahía de Caráquez, the importance of the object of study lies in understanding and taking advantage of the tourist potential of the city, Bahía de Caráquez has a cultural heritage and rich natural that deserves to be promoted effectively, the methods used in the research were quantitative and qualitative, the type of research was descriptive and allowed us to obtain a detailed understanding of the digital marketing that is being used in Bahía de Caráquez, the targe
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Mujic, Nihada, and Jelena Legcevic. "Evaluation and measurement of service quality as steps to marketing excess." Ekonomski anali 50, no. 167 (2005): 199–210. http://dx.doi.org/10.2298/eka0567199m.

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In today?s changing global environment, many businesses, in order to achieve competitive advantage and efficiency. have to seek profitable ways to differentiate themselves. One strategy that has been related to success is the delivery of high service quality. As service quality is becoming a major part of business practice, it is important to be able to measure and research its effectiveness. The most popular measure of service quality is SERVQUAL instrument. The findings discussed in this article are a study in which patients assessments of service quality were measured for services of primar
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Farah Azizzat Wan Nasrudin, Wan, Saiful Farik Mat Yatin, Mohd Shafarin Shaari, et al. "How Important is Commercial Record Centre to the Information Industry in Malaysia?" International Journal of Engineering & Technology 7, no. 3.7 (2018): 211. http://dx.doi.org/10.14419/ijet.v7i3.7.16353.

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Commercial Records Centers (CRC), a potential business in records management services offer lot of opportunities for those who aware of the advantages. This is a good opportunity arise at the center of entrepreneur aspirations with economic and social conditions to create a new service, either in an existing market or a new one. Efficient administration of an organization and a good business are amongst the reflects of a great records management. Records management are one of the essentials instrument to smoothen administration process, providing data to plan and making decision, also a proof
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Bahmani, Mahmoud. "Financing through the conversion of physical properties into securities: Juridical- Economic Study." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 8 (2015): 2393–99. http://dx.doi.org/10.24297/ijmit.v10i8.587.

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The classical bond structure is based on the interest. On the other hand, in Islamic financial system charging interest is forbidden, therefore, bonds cannot continue to be issued and exchanged. As a consequence, we have to follow a structure that can be replaced or reissued with bonds for the purpose of avoiding usury (Riba). For the implementation of monetary policy, Sukuk (Islamic bonds) as one of the instruments of securitization is considered to be the most important financial instrument in Islamic financial system. This instrument has been issued by the Islamic governments and companies
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Tjan, Selly Beauty Wahayu and Rudy P. Tobing. "Pengaruh Green Marketing Dan Consumer Awareness Terhadap Purchase Decision Pada Industri Fast Moving Consumer Goods." Jurnal Manajemen dan Ekonomi Kreatif 2, no. 3 (2024): 209–30. http://dx.doi.org/10.59024/jumek.v2i3.392.

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Comfort, practicality and efficiency are important things in the human process of meeting daily needs. One of the impacts of meeting these needs is that single-use plastic is temporary and difficult to decompose, thereby worsening environmental problems. Various concerns raise awareness and bring innovation to save the environment. Siklus Refill is one of the innovators of household product refill services. However, the number of Siklus Refill consumers is still not optimal compared to the number of followers on social media. This research aims to determine the influence of green marketing and
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Ranchhod, Ashok, and Fan Zhou. "Comparing respondents of e‐mail and mail surveys: understanding the implications of technology." Marketing Intelligence & Planning 19, no. 4 (2001): 254–62. http://dx.doi.org/10.1108/eum0000000005556.

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The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge of online communications
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Makthum, Rohiqil, Akmad Suharto, and Rusdiyanto Rusdiyanto. "THE INFLUENCE OF HOLISTIC MARKETING AND PRODUCT QUALITY ON PURCHASING DECISIONS AT DEVIL'S MACARONI." Jurnal Comparative: Ekonomi dan Bisnis 7, no. 1 (2025): 51. https://doi.org/10.31000/combis.v7i1.13022.

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Increasingly competitive and dynamic markets are placing manufacturers and marketers under greater pressure to understand the factors that influence consumer purchasing decisions. In this context, holistic marketing and product quality have emerged as two important variables in influencing consumer behavior. This research aims to determine and analyze the influence of internal marketing, integrated marketing, relationship marketing and product quality on purchasing decisions for the Adeeva Group, Jember Regency. This type of research uses quantitative methods with a sample size of 110 responde
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Puput, Mega Putri Sundari. "Strategi Pemasaran Dana Simpanan Pada Produk Sihari Dalam Upaya Meningkatkan Jumlah Anggota Koperasi di KSPPS BMT Berkah Kabupaten Ciamis." Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah 6, no. 1 (2024): 13–24. http://dx.doi.org/10.32670/ecoiqtishodi.v6i1.4134.

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Cooperatives adhere to the concept of mutual cooperation. It can be said that cooperatives have an important role in improving the welfare of their members, especially society as a whole. There are those who argue that cooperatives play an important role in improving the welfare of their members, especially the wider community. Another type of company that has family values is a cooperative, this is what differentiates cooperatives from other business entities. SIHARI products have experienced fluctuations in the number of members over a period of time. With the increase and decrease in the nu
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Seo, Won Jae, and B. Christine Green. "Development of the Motivation Scale for Sport Online Consumption." Journal of Sport Management 22, no. 1 (2008): 82–109. http://dx.doi.org/10.1123/jsm.22.1.82.

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The Internet has become a significant tool for sport marketing. Professional sport teams’ Web sites are now an important component of their marketing mix; yet, little is know about users’ consumption motives for Web sites, particularly sport teams’ Web sites. The purpose of this study was to develop a valid, reliable instrument to measure motivation for sport online consumption. The Motivation Scale for Sport Online Consumption (MSSOC) was developed in three phases. A literature review identified 102 potential motives in Phase 1. A second, qualitative phase refined and classified the potential
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Krisnatalia, Heni, Nurdina Prasetyo, and Mochammad Ainan. "Creating A Green Tourism Experience Through Development of Tourism Package As A Tourism Destination Marketing Strategy: the Case of Kertayasa Tourism Village." International Conference On Research And Development (ICORAD) 1, no. 2 (2022): 217–23. http://dx.doi.org/10.47841/icorad.v1i2.40.

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This article aims to concentrate on the subject of destination marketing with a particular focus on the strategy development process through Green Tourism Packages for Tourist Destinations, illustrated by a case study from Kertayasa Tourism Village in West Java, Indonesia. The concept of Green Tourism as an alternative tourism part of ecotourism is one of the efforts that can improve environmental performance through effective and real environmental management techniques which will certainly give a different color to the development of other types of tourism so that it will certainly be very i
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Patimo, Donald, and Rodolfo Dollado. "ONLINE MARKETING OF SMALL AND MEDIUM ENTERPRISES IN SAMAR, PHILIPPINES." International Journal of Business, Law, and Education 2, no. 1 (2021): 14–28. http://dx.doi.org/10.56442/ijble.v2i1.8.

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Marketing is considered an important strategy in attaining the business objectives. With this, efficient tools are significant to achieve those objectives. Today, the Internet and web technologies facilitate efficient and effective marketing activities. Literatures showed that many business organizations are using online marketing to promote and advertise their products and services. The importance of online marketing has prompted the researchers to conduct this study. This study aimed to assess the status of the Small and Medium Enterprises (SMEs) in the province of Samar in adopting online m
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Benbrahim Ansari, Oussama. "Geo-Marketing Segmentation with Deep Learning." Businesses 1, no. 1 (2021): 51–71. http://dx.doi.org/10.3390/businesses1010005.

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Spatial clustering is a fundamental instrument in modern geo-marketing. The complexity of handling of high-dimensional and geo-referenced data in the context of distribution networks imposes important challenges for marketers to catch the right customer segments with useful pattern similarities. The increasing availability of the geo-referenced data also places more pressure on the existing geo-marketing methods and makes it more difficult to detect hidden or non-linear relationships between the variables. In recent years, artificial neural networks have been established in different disciplin
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ZAITSEVA, O., and А. FURSOV. "THE USE OF IMPRESSION-MARKETING TOOLS IN INDUSTRY OF HOSPITALITY." Herald of Khmelnytskyi National University. Economic sciences 270, no. 3 (2019): 86–90. https://doi.org/10.31891/2307-5740-2019-270-3-90-94.

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In the article essence of economy of the impressions is considered as a new type of economy, related to the emotional constituent of people life. An objective necessity and expediency of application of conception of economy of the impressions are well-proven for industries of hospitality and necessity of modification of models of conduct of hotel business on the basis of application of technologies of marketing of the impressions. Essence and value of marketing of the impressions are exposed as an innovative of communication instrument of creation of emotional connection between a hotel produc
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Aghaei, Mohammad, Amin Asadollahi, and Meysam Azizi Kouchaksaraei. "Design & Development the IMC Model for Chain Store." International Journal of Business and Management 11, no. 5 (2016): 315. http://dx.doi.org/10.5539/ijbm.v11n5p315.

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This study presents several dimensional conceptualizations of integrated marketing communications (IMC) and empirically develops its measurement instrument in chain store of Iran. These dimensions not only encompass important IMC activities identified in previous studies, but also include a newly identified dimension, relationship communications with existing customers. In this literature survey & focus group recognition the several constructs that effect the brand performance. Rigorous methodological guidelines were followed, including systematic steps of field interviews & Qu
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Anggraini, Pipit, Bambang Sutikno, and Yufenti Oktafiah. "PENGARUH INOVASI PRODUK DAN STRATEGI PEMASARAN TERHADAP PENDAPATAN PADA KELOMPOK BINAAN INDONESIA POWER DI DESA RANUKLINDUNGAN GRATI PASURUAN." Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) 3, no. 2 (2024): 250–62. http://dx.doi.org/10.34152/emba.v3i2.1136.

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Product innovation and marketing strategy are considered important factors that can increase the competitiveness and income of the target group. Problems that occur in groups assisted by PT. PLN Indonesia Power Generation Unit (PGU) Grati in Ranuklindungan Village is located at an unstable income that even decreases every month. This research aims to analyze the influence of Product Innovation and Marketing Strategy on Income in the Indonesia Power Assisted Group in Ranuklindungan Village, Grati, Pasuruan. The type of research used in this research is quantitative. The population used is membe
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Hanaysha, Jalal Rajeh. "Impact of Social Media Marketing, Price Promotion, and Corporate Social Responsibility on Customer Satisfaction." Jindal Journal of Business Research 6, no. 2 (2017): 132–45. http://dx.doi.org/10.1177/2278682117715359.

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Customer satisfaction is one of the main topics in marketing that received large attentions from several scholars and practitioners. Satisfied customers tend to be the driving force for brand success and building sustainable competitive advantage; therefore, looking at the antecedents of customer satisfaction is deemed to be very important. This article is designed to examine the effects of social media marketing, price promotion, and corporate social responsibility on customer satisfaction in the fast-food industry. The data were collected using a survey instrument from 293 customers of inter
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Dapa Nugraha and Andi Azhar. "INCREASING CONSUMER PURCHASE INTEREST: THE ROLE OF SOCIAL MEDIA MARKETING AND TRUST IN MSMES IN BENGKULU CITY." Pedagogic Research-Applied Literacy Journal 2, no. 1 (2025): 295–301. https://doi.org/10.70574/ntcq2r03.

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This study aims to analyze the effect of social media marketing and consumer confidence on buying interest in MSME products in Bengkulu City. A quantitative approach was used in this study with a survey method to collect data from respondents selected by purposive sampling. The research instrument is a questionnaire which is compiled based on the indicators of the research variables and measured using a Likert scale. The collected data were analyzed using statistical tests, including descriptive analysis and linear regression, to test the relationship between variables. The results showed that
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Cordova, Wilson. "INVESTIGATING THE INFLUENCE OF INSTAGRAM MARKETING ON MILLENNIAL PURCHASE DECISIONS." EUrASEANs: journal on global socio-economic dynamics, no. 2(45) (March 30, 2024): 262–70. http://dx.doi.org/10.35678/2539-5645.2(45).2024.262-270.

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The effects of Instagram on the consumption intent of Filipino millennials aged 27 to 42 who live in Manila are being quantitatively studied; they have been active online users. Through online surveys in 2020 and 2021, research focuses on how people use and like it and their role in online influence. The Likert-scale survey instrument was employed to conduct the reliability analysis, which confirmed the consistency of parameters such as customer trust and choices made by Instagram influencers. Regression analysis derives the most important predictors by identifying the respective significant p
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Sengupta, Pooja, and Himadri Roy Chaudhuri. "An Alternative Analysis of Scale Data: A Marketing Application." Global Business Review 18, no. 1 (2016): 163–80. http://dx.doi.org/10.1177/0972150916654066.

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The idea of materialism is one of the most important in modern consumer behaviour literature. In this article we have attempted at studying this component using the celebrated Richins and Dawson (1992) scale, where the required data has been collected using the standard instrument. This data is analyzed with the help of the mechanisms of item response theory (IRT). Specifically the graded response model has been used to analyze and get an insight into the problem of subjective well-being. Item response theory is an increasingly popular approach for development, evaluation and administration of
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Joag, Shreekant. "Impact of COVID-19 Pandemic on Marketing of Education." Journal of Global Awareness 4, no. 2 (2023): 1–14. http://dx.doi.org/10.24073/jga/4/02/06.

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The COVID-19 pandemic forced many schools to partially or totally switch to remote communication methods for delivering education in the years 2020-2021. It is believed that forced compliance with unfamiliar and even unpreferred modes of behavior can have a profound and lasting impact on people’s attitudes and opinions toward the behavior itself because of first-hand exposure and experience. It is, therefore, possible that this experience with remote teaching and learning could have materially changed both instructors’ as well as students’ attitudes toward remote delivery of education. Such ch
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Abu-Ghozalah, Samer. "Skyscrapers as an instrument for economic development: the case of Amman." Architectural Research Quarterly 11, no. 1 (2007): 81–88. http://dx.doi.org/10.1017/s1359135507000528.

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Concern with economic performance dominates the urban agenda of most modern cities, but this objective is pursued differently according to the ideology of the community. Amman follows distinctive development trajectories that reflect both the interactions of global forces and the local community. The primary global force affecting Amman is the competitive international environment engendered by economic globalisation that makes the city an increasingly attractive location for investment. This competition is manifested in city marketing strategies that reflect the desire to attract multinationa
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