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Relevant bibliographies by topics / Impulse buying behaviour

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Academic literature on the topic 'Impulse buying behaviour'

Author: Grafiati

Published: 4 June 2025

Last updated: 14 July 2025

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Journal articles on the topic "Impulse buying behaviour"

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Sherlin, Intan, Indra Budaya, and Edwin Bustami. "PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING." Journal of Business Studies and Mangement Review 5, no. 2 (2022): 242–47. http://dx.doi.org/10.22437/jbsmr.v5i2.17292.

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We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data a

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Yaseen, Kalsoom, Sohail Kamran, and Fozia Malik. "IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL." Pakistan Journal of Social Research 04, no. 03 (2022): 121–31. http://dx.doi.org/10.52567/pjsr.v4i03.693.

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Customer research has paid a lot of attention to consumer impulse buying. The phenomena is intriguing since it is influenced by both external, market-related inputs and a number of internal psychological elements. The research attempts to comprehend the factors affecting impulse buying behaviour of consumers typically when they consider purchasing new products. Furthermore, the effects of different concepts on the impulse buying are discovered, such as impulse buying intention, new product knowledge and promotional signage in the Pakistani context. This study uses a survey method to test a the

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Denia, Riska, Corry Yohana, and Rahmi Rahmi. "Pengaruh Sales Promotion dan Hedonic Shopping terhadap Impulse Buying Behavior melalui Positive Emotion pada Pengguna E-Commerce di Jabodetabek." Digital Business Journal 1, no. 2 (2023): 99. http://dx.doi.org/10.31000/digibis.v2i1.7857.

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Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi impulse buying behavior pada pengguna salah satu e-commerce Shopee dengan menggunakan variabel sales promotion, hedonic shopping, dan positive emotion. Metode pengumpulan data menggunakan metode survey berupa kuesioner yang disebarkan kepada 200 responden. Kriteria responden dalam penelitian yaitu responden berdomisili di wilayah Jabodetabek, berusia minimal 17 tahun, mempunyai akun Shopee dan merupakan pengguna Shopee, dan responden sudah pernah melakukan pembelian di Shopee minimal dua kali dalam kurun waktu enam bula

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Thakur, Chandan, Ashwini Diwekar, B. Jagadeshwar Reddy, and Niteesh Gajjala. "A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic." International Journal of Research in Engineering, Science and Management 3, no. 9 (2020): 86–90. http://dx.doi.org/10.47607/ijresm.2020.294.

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Impulse buying is an important element in e-commerce. Now-a-days impulse buying has become so common that it constitutes approximately 50 percent of total spending by customers. Technology provides endless opportunities to customers for impulse buying by providing faster, smarter and convenient buying options. People are forced to stay indoors due to pandemic and as a consequence they spend more time on internet. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. It brings insight regarding onl

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Patel, Asst.prof. Krutika Dignesh. "Impact of Impluse Buying Behaviour on Consumer." International Journal of Advance and Applied Research 6, no. 25(A) (2025): 180–83. https://doi.org/10.5281/zenodo.15308926.

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<strong>Abstract:</strong> Impulse buying behavior is a pervasive phenomenon that affects consumers worldwide, with significant implications for their financial well-being and purchasing decisions. Despite its prevalence, impulse buying remains a complex and multifaceted construct, influenced by a range of factors including emotional triggers, social media, and demographic differences. This research paper provides a comprehensive review of the literature on impulse buying behavior, synthesizing existing knowledge and identifying key themes and patterns. The paper explores the definition and co

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Mishra, Amit. "IMPULSE PURCHASE BEHAVIOUR: A REVIEW." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 7 (2015): 2333–42. http://dx.doi.org/10.24297/ijmit.v10i7.599.

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For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification ofÂ literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to

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Nishanov, Begzod, and Umidjon Ahunjonov. "The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour." Journal of International Business Research and Marketing 1, no. 3 (2015): 14–20. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3002.

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The current research aims to explore the influence of in store characteristics on consumer impulse buying behaviour. Precisely, this paper investigated the impact of window display, promotional signage, store layout, music and store smell on consumer impulse buying behaviour. The research was conducted among 117 customers of korzinka.uz supermarket using questionnaire which was formulated based on the previous literature. The collected data was analyzed using factor analysis and linear regression tests. The research findings suggested that store characteristics including window display, promot

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Ata, Serhat, and Abdulaziz Sezer. "Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying." Marketing and Management of Innovations, no. 1 (2021): 38–55. http://dx.doi.org/10.21272/mmi.2021.1-04.

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Consumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and w

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Khan, Nasreen, Lai Hui Hui, Tan Booi Chen, and Hong Yong Hoe. "Impulse Buying Behaviour of Generation Y in Fashion Retail." International Journal of Business and Management 11, no. 1 (2015): 144. http://dx.doi.org/10.5539/ijbm.v11n1p144.

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Since the past two decades, Generation Y consumers have become global marketers’ interest due to their spending power and high likely to engage in impulse buying behaviour. Very little research investigates the impulse buying behaviour of Generation Y and existing research do not look into the possible factors of impulse buying behaviour as an integrative approach. The main objective of the research is to integrate all the possible factors with its dimensions and examine its simultaneous relationship with impulse buying behaviour. A survey questionnaire was administered to convenient sample of

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Kristiyono, Yokie Radnan, and Kimberly Gozali. "CONSUMER IMPULSE BUYING BEHAVIOUR: THE ROLE OF CONFIDENCE AS A MODERATING EFFECT." Ultima Management : Jurnal Ilmu Manajemen 14, no. 2 (2022): 321–41. http://dx.doi.org/10.31937/manajemen.v14i2.2937.

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Abstract- To evaluate impulse buying behaviour in consumers and how confidence moderates the variables being tested, which is an interesting phenomenon considering the fact that personal values and perceptions dictate each and every individual’s behaviour as a consumer. This research paper attempts to elaborate consumer behaviour of individuals who purchase on impulse through social comparison, materialistic tendencies, negative affectivity, and confidence levels of individuals. This research topic is relatively new as there hasn’t been any study done which examines impulse buying in Indonesia

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Dissertations / Theses on the topic "Impulse buying behaviour"

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Sato, Ayana. "Impulse buying and health : affect and regulatory focus." Thesis, University of Bath, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577313.

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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Wangshu, Gao, and Wang Guanhua. "How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48682.

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background: Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. And because of the “tag” and “link” functions, it becomes easier to promote new products, which leads to the transition from followers to consumers. When millennials in China are making purchasing decisions, they focus more on spiritual and entertainment so that they will make more impulse buying. Besides, the easy access to digital devices makes it easie

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Paulauskaitė, Viktorija. "Impulsyvaus pirkimo motyvų įtakojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090807_101826-74338.

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Impulsyvus pirkimas yra nagrinėjamas daugelį metų, siekiant išsiaiškinti vartotojo vidinius motyvus, išorinių veiksnių įtaką šiam reiškiniui. Daugiau nei pusė pardavimo pajamų gaunama iš impulsyvių pirkimų. Tad išsiaiškinus, kokie faktoriai įtakoja vartotojų impulsyvius pirkimus, būtų galima padidinti pardavimų skaičių. Darbo tikslas buvo išanalizuoti impulsyvaus pirkimo ypatumus ir motyvus bei jų įtakojimą. Darbą sudaro trys dalys – teorinė, praktinė ir projektinė. Pirmoje dalyje aptariami teoriniai impulsyvaus pirkimo aspektai, pateikiami anksčiau atliktų tyrimų apžvalga. Antroje dalyje pate

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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.

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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has

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Rigollet, Daníel Ýmir, and Hannah Kumlin. "Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43622.

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This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. This mobile phenomenon has effectively pushed the commercial market to new boundaries and simultaneously created new possibilities for retailers to reach out to consumers by providing seamless and innovative marketin

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Hamilton, Luzaan. "The influence of culture on students' impulsive buying behaviour in the Vaal Triangle area / Luzaan Hamilton." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8516.

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Impulse buying or unplanned purchases by consumers constitute a major proportion of purchases in certain product categories. Studies in the United States widely reported that impulse consumer buying behaviour accounts for up to 80% of all purchases in certain product categories, and it has been suggested that purchases of new products result more from impulse purchasing than from prior planning. South Africa is a nation of shoppers with increasing numbers defined as impulse buyers who respond to glossy adverts such as „never to be beaten bargains‟ and „buy one get one free‟. Culture has a prof

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James, Diana. "Problematic use of mobile phones : measuring the behaviour, its motivational mechanism, and negative consequences." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/54749/1/Dianna_James_Thesis.pdf.

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Johansson, Marléene, and Emma Persson. "Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43794.

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Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. Generation Y, the first generation that grew up with technology, have generally been described as impulsive, while Generation X, who were introduced to technology later in life, have been described as more rational. Further, consumers’ impulsive buying behavior has shown to be crucial and common, especially within the fash

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Modin, Zebastian, and Quinton Smith. "Impulsive buying behavior during the COVID-19 pandemic." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-39515.

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Books on the topic "Impulse buying behaviour"

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Zhao, Yuna. Wang luo huan jing te zheng dui xiao fei zhe chong dong gou mai de ying xiang yan jiu: Research on the influence of website environment characteristics on consumer's impulse buying. Jing ji guan li chu ban she, 2015.

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Mana, Samkhyan Malliyoor. Factors Influencing the Impulse Buying Behaviour of Apparel Consumers. GRIN Verlag GmbH, 2018.

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Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour. Springer International Publishing AG, 2021.

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Mattia, Giovanni, Alessio Di Leo, and Ludovica Principato. Online Impulse Buying and Cognitive Dissonance: Examining the Effect of Mood on Consumer Behaviour. Springer International Publishing AG, 2022.

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Compulsive buying: Clinical foundations and treatment. Brunner-Routledge, 2010.

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Sabir, Irfan. Impact of Store Atmospherics on Impulse Buying Behavior Regarding Shopping Goods in Pakistan. GRIN Verlag GmbH, 2015.

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Grant, Jon E., and Brian L. Odlaug. Expanding the Formal Category of Impulse Control Disorders. Edited by Jon E. Grant and Marc N. Potenza. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780195389715.013.0024.

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In addition to the formal impulse control disorders (ICDs), high rates of trait impulsiveness, sensation seeking, and dissociative qualities have been noted in several other disorders that share similar phenomenological, clinical, and possibly biological characteristics. These proposed disorders include pathological skin picking, compulsive buying, problematic Internet use, and compulsive sexual behavior. Elevated rates of co-occurring ICDs within both the formal and proposed ICDs suggest that at least some of the proposed ICDs may share a common pathophysiology with some of the formal ICDs. A

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Black, Donald W. Epidemiology and Phenomenology of Compulsive Buying Disorder. Edited by Jon E. Grant and Marc N. Potenza. Oxford University Press, 2012. http://dx.doi.org/10.1093/oxfordhb/9780195389715.013.0072.

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Compulsive buying disorder (CBD) is defined as excessive shopping cognitions and buying behavior that leads to distress or impairment. This chapter presents an overview of its definition and recognition, clinical symptoms, epidemiology, natural history, and both cultural and family factors. Compulsive buying disorder is found worldwide and has a lifetime prevalence of 5.8% in the U.S. general population. The disorder has a female preponderance, has an onset in the late teen years or early 20s, appears to be chronic or recurrent, and occurs mainly in women. Subjects with CBD report a preoccupat

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Book chapters on the topic "Impulse buying behaviour"

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Hong, Lu Man, Wan Farha Wan Zulkiffli, Noorshella Che Nawi, Shahril Nizam Md Radzi, and Razman Hafifi Redzuan. "The Chronology of Impulse Buying Behaviour." In Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-08093-7_24.

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Bansal, Manoj, Satinder Kumar, and Ary Soro Utami. "Social Media Marketing and Online Impulse Buying Behaviour." In AI-Based Data Analytics. Auerbach Publications, 2023. http://dx.doi.org/10.1201/9781032614083-13.

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Ahmad Musadik, Siti Hajar Salwa, and Ilhaamie Abdul Ghani Azmi. "Impulse Buying Behaviour from Islamic Perspective: A Conceptual Paper." In Islamic Development Management. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-7584-2_12.

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Kemp, Laurence, Li-Wei Mai, and Kleopatra Konstantoulaki. "Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_29.

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Hong, Lu Man, Nur Hazwani Dzulkefly, Wan Farha Wan Zulkiflli, Noorshella Che Nawi, and Nur Izzati Mohammad Anuar. "The Effects of Online Review on Online Impulse Buying Behaviour." In Contributions to Management Science. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-27296-7_67.

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Zhang, Hanyang, Yet-Mee Lim, Choi-Meng Leong, and Chuen-Khee Pek. "Social Media Technology: The Influences on Online Impulse Buying Behaviour." In Lecture Notes in Networks and Systems. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-25274-7_22.

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Sharma, Bhavana, Nishant Kumar Singh, Shivi Mittal, and Shruti Yadav. "A Study of Internal Factors Enabling Impulse Buying Behaviour—A Gap Analysis." In Lecture Notes in Mechanical Engineering. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-16-3330-0_15.

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Akyürek, Salim, Nuriye Sancar, and Gunay Sadikoğlu. "The Effect of Locus of Control and Thinking Style on Impulse Buying Behaviour." In 12th World Conference “Intelligent System for Industrial Automation” (WCIS-2022). Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51521-7_47.

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Sarkar, Dola, and Mahuya Adhikary. "Effect of Store Loyalty on Impulse Buying Behaviour in Emerging Markets: Observations and Propositions." In Strategic Marketing Issues in Emerging Markets. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-6505-7_7.

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Devano, Alrido Martha, Yulinda Tarigan, and Baby Anggraini Darma Pratiwi. "Analysis of Paylater Usage on Impulse Buying Behaviour of E-Commerce Users in Batam." In Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-202-6_106.

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Conference papers on the topic "Impulse buying behaviour"

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Roy, Bipllab, Mave Shyon D’Souza, Suparna Bhattacharjee, Purnendu Bikash Acharjee, Srushti Thorat, and Tanushri Bhayani. "Role of Artificial Intelligence in Influencing Impulsive Buying Behaviour." In 2024 International Conference on Trends in Quantum Computing and Emerging Business Technologies (TQCEBT). IEEE, 2024. http://dx.doi.org/10.1109/tqcebt59414.2024.10545278.

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Thuy, Tien Mai, and Nguyen Nguyen Thi Bich. "The Influence of Celebrities on Impulse Buying Behavior in the Cosmetics Industry: The Moderating Effect of Risk Perception." In 2024 International Conference on Logistics and Industrial Engineering (ICLIE). IEEE, 2024. https://doi.org/10.1109/iclie61478.2024.11015405.

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Gorhan, Philander, Dicky Hida Syahchari, and Azizah Omar. "The Role of Subjective Knowledge, TikTok Usage, and Brand Image in Influencing Impulsive Buying Behavior on TikTok Shop." In 2024 3rd International Conference on Creative Communication and Innovative Technology (ICCIT). IEEE, 2024. http://dx.doi.org/10.1109/iccit62134.2024.10701189.

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Rumangkit, Stefanus, Aloysius Bagas Pradipta Irianto, Siti Paramadita, and Lorio Purnomo. "The Role of AI Influencers in Shaping Consumer Behavior: Analyzing Impulsive Buying through Perceived Value and Positive Emotional Appeal." In 2025 5th International Conference on Innovative Research in Applied Science, Engineering and Technology (IRASET). IEEE, 2025. https://doi.org/10.1109/iraset64571.2025.11008301.

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Mijoska, Marina, Kalina Trenevska Blagoeva, and Marija Trpkova-Nestorovska. "Determinants of Online Impulse Buying Behaviour of Generation Z - The Case of North Macedonia." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2023. http://dx.doi.org/10.47063/ebtsf.2023.0025.

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The phenomenon of impulse buying has been attracting the attention of researchers and practitioners worldwide for decades and it continues to attract attention in e-commerce domain in recent years. However, there are few studies on the determinants of online impulse buying behavior of young consumers especially in developing countries. Therefore, this study research aims to fill this gap and explore the influencing factors on young consumers' impulsive behaviour while online in North Macedonia. Followed by the accelerated growth of e-commerce in North Macedonia especially during and after pand

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Satyavani, Bethapudi, Pulla Rao Kota, and D. Indira. "Impact of shopping personalities on online impulse buying behaviour." In LOW RADIOACTIVITY TECHNIQUES 2022 (LRT 2022): Proceedings of the 8th International Workshop on Low Radioactivity Techniques. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0161102.

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Hong, L. M., N. Che Nawi, and Wan Zulkiffli. "The effect of utilitarian-based online store attributes, hedonic-based online store attributes, and online review towards online impulse buying behaviour in Malaysia: A review." In ADVANCES IN MATERIAL SCIENCE AND MANUFACTURING ENGINEERING. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0117276.

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Čáslavová, Eva, Josef Voráček, and Karel Gerža. "Preferences of Active Sports students at Charles University within Online Shopping in Response to the COVID-19 Pandemic." In Liberec Economic Forum 2023. Technical University of Liberec, 2023. http://dx.doi.org/10.15240/tul/009/lef-2023-35.

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The aim of the research was to identify the current preferences of active sports students at Charles University within online shopping in response to the Covid-19 pandemic. The research sample consisted of students from 5 faculties of Charles University. The method of electronic survey was used to obtain data. The results show changes in purchase behaviour and increased digital adoption, impulse buying and use of mobile marketing. Specifically, the results show that there has been an increase in online shopping and an increase in the use of cashless payments. In addition there was a tendency t

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Fafílek, Michael. "IMPULSIVE BUYING BEHAVIOUR: GENERATION Z." In 18th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2022. http://dx.doi.org/10.7441/dokbat.2022.10.

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Dwita, Vidyarini, and Retsi. "The Influence Factors of Impulse Buying Online Behavior." In Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba-19.2019.79.

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