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Dissertations / Theses on the topic 'Impulse buying behaviour'

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Published: 4 June 2025

Last updated: 1 August 2025

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1

Sato, Ayana. "Impulse buying and health : affect and regulatory focus." Thesis, University of Bath, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577313.

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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Wangshu, Gao, and Wang Guanhua. "How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48682.

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background: Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. And because of the “tag” and “link” functions, it becomes easier to promote new products, which leads to the transition from followers to consumers. When millennials in China are making purchasing decisions, they focus more on spiritual and entertainment so that they will make more impulse buying. Besides, the easy access to digital devices makes it easie

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Paulauskaitė, Viktorija. "Impulsyvaus pirkimo motyvų įtakojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090807_101826-74338.

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Impulsyvus pirkimas yra nagrinėjamas daugelį metų, siekiant išsiaiškinti vartotojo vidinius motyvus, išorinių veiksnių įtaką šiam reiškiniui. Daugiau nei pusė pardavimo pajamų gaunama iš impulsyvių pirkimų. Tad išsiaiškinus, kokie faktoriai įtakoja vartotojų impulsyvius pirkimus, būtų galima padidinti pardavimų skaičių. Darbo tikslas buvo išanalizuoti impulsyvaus pirkimo ypatumus ir motyvus bei jų įtakojimą. Darbą sudaro trys dalys – teorinė, praktinė ir projektinė. Pirmoje dalyje aptariami teoriniai impulsyvaus pirkimo aspektai, pateikiami anksčiau atliktų tyrimų apžvalga. Antroje dalyje pate

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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.

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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has

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Rigollet, Daníel Ýmir, and Hannah Kumlin. "Consumer Attitudes towards Push Notifications : As a Marketing Tool to Trigger Impulse Buying Behaviour in Smartphone Users." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43622.

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This thesis takes the reader on an exploratory journey into the development of impulse purchasing behaviour stemming from the increased usage of web-connected smartphones. At an unprecedented rate, consumers are able to access businesses online, twenty-four hours a day, seven days a week, at their own convenience, without restrictions other than a connection to the World Wide Web. This mobile phenomenon has effectively pushed the commercial market to new boundaries and simultaneously created new possibilities for retailers to reach out to consumers by providing seamless and innovative marketin

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Hamilton, Luzaan. "The influence of culture on students' impulsive buying behaviour in the Vaal Triangle area / Luzaan Hamilton." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8516.

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Impulse buying or unplanned purchases by consumers constitute a major proportion of purchases in certain product categories. Studies in the United States widely reported that impulse consumer buying behaviour accounts for up to 80% of all purchases in certain product categories, and it has been suggested that purchases of new products result more from impulse purchasing than from prior planning. South Africa is a nation of shoppers with increasing numbers defined as impulse buyers who respond to glossy adverts such as „never to be beaten bargains‟ and „buy one get one free‟. Culture has a prof

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James, Diana. "Problematic use of mobile phones : measuring the behaviour, its motivational mechanism, and negative consequences." Thesis, Queensland University of Technology, 2012. https://eprints.qut.edu.au/54749/1/Dianna_James_Thesis.pdf.

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Johansson, Marléene, and Emma Persson. "Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43794.

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Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. Generation Y, the first generation that grew up with technology, have generally been described as impulsive, while Generation X, who were introduced to technology later in life, have been described as more rational. Further, consumers’ impulsive buying behavior has shown to be crucial and common, especially within the fash

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Modin, Zebastian, and Quinton Smith. "Impulsive buying behavior during the COVID-19 pandemic." Thesis, Mittuniversitetet, Institutionen för ekonomi, geografi, juridik och turism, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-39515.

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Esterhammer, Oliver, and Jiahao Huang. "The Triggers of Buyers Regret of Impulsive Purchases." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35899.

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Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. The purpose of this study is to discover the triggers of buyer regret from impulse purchase, which is p

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Adolfsson, Tess, and Isabell Schönström. "Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104284.

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There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. Grocery stores have had the opportunity to develop their e-commerce and offer their customers a chance to purchase products at any time suitable. As the market is evolving, the concept of consumer behavior and impulse buying behavior has become more relevant and exciting in research. Still, little research has been done regarding how grocery stores influence consumers’ impuls

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Bono, John. "The Influence of Web Site Aesthetics on Impulse Purchase Behavior within Online Retailing Environments." NSUWorks, 2012. http://nsuworks.nova.edu/gscis_etd/99.

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Electronic commerce sales continue rising due to Internet growth. However, online retailers may not be doing enough to promote their products causing them to forego potential profits. Stimulating impulse purchase behavior, online retailing environments have the capability to increase profits. Research has not conclusively identified how Web site aesthetics impact perceived ease of use (PE) and perceived usefulness (PU) as antecedents of intention to purchase in impulse purchase behavior. Understanding this impact of Web site aesthetics will enable online retailers to design Web sites that enga

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Shawcross, Matthew Stuart. "The moderating influence of social factors in impulsive buying behaviour : development of a scale to measure social and non-social impulsive buying tendencies." Thesis, Open University, 2015. http://oro.open.ac.uk/54942/.

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Impulsive behaviour accounts for a significant percentage of retail sales, yet it may contribute to consumer debt and affect psychological wellbeing. Existing research indicates that impulsive buying presents as trait behaviour that influences the likelihood of experiencing impulsive urges and making purchases. Many studies have also examined the interaction of different variables with the impulsive buying tendency and the effects on behaviour during shopping. However, there is a lack of research into how social and emotional factors interact with or moderate the impulsive buying process. Acco

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Sybrowsky, Jacob Prior. "Paths Toward Impulsive Buying: The Effect of Credit Use and Debt Avoidance on the Paths Between Money Attitudes and Impulsive Buying Among U.S. College Students." Diss., CLICK HERE for online access, 2007. http://contentdm.lib.byu.edu/ETD/image/etd1882.pdf.

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Rhee, Young-Ju. "Online Impulse Buying Behavior with Apparel Products: Relationships with Apparel Involvement, Website Attributes, and Product Category/Price." Diss., Virginia Tech, 2006. http://hdl.handle.net/10919/39628.

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The potential use of the Internet for apparel retail marketing is extremely viable (Murphy, 1998); however, most of the journal papers on apparel Internet shoppers are limited to the comparison of demographic, psychographic, and behavioral characteristics between shoppers and non-shoppers (McKinney, 2004). Little empirical research has addressed the role of impulsiveness in online apparel shopping behavior. In the past, impulse buying was considered as something bad and consumers felt guilty after impulse buying (Ainslie 1975; Levy 1976). However, most researchers now no longer view impulse bu

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Yassin, Cherouk Amr Abdel Hakim. "Understanding impulse buying behaviour: the role of promotions, emotions and cognitive dissonance." Doctoral thesis, 2019. http://hdl.handle.net/1822/66883.

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Ph. D. Thesis in Business Administration<br>Consumer behaviour as a science aims to gain an understanding of the buyers' decision-making process including the analysis of consumer impulse buying (IB) and when, how, and why they make these decisions. Impulse buying is a sudden and immediate cognitive or affective unplanned purchase with no preshopping intentions. In-store promotions are one of the techniques to attract customers to buy more or try a new product or service and cause impulse sales. Furthermore, there are many promotional techniques to attract impulse buying such as price di

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Dlamini, Sindie. "An investigation on impulse buying behaviour among students at the University of KwaZulu-Natal." Thesis, 2006. http://hdl.handle.net/10413/1491.

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Impulsive buying is another form of consumption behaviour that seems to be occurring more frequently today. This behaviour has both positive and negative effects, therefore, caution should be taken when making consumption decisions. This study attempts to investigate impulsive buying behaviour among marketing students at the University of KwaZulu-Natal. It discusses factors that contribute to such behaviour, some of which were identified in a study conducted by Youn & Faber (2000). These factors include lack of control (impulsivity), stress and absorption. The study highlights cultural influen

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Santos, Daniela Alves da Silva Ferreira. "A model of fashion-oriented impulse buying behaviour - a case study of Portuguese consumers." Master's thesis, 2019. https://hdl.handle.net/10216/123182.

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Santos, Daniela Alves da Silva Ferreira. "A model of fashion-oriented impulse buying behaviour - a case study of Portuguese consumers." Dissertação, 2019. https://hdl.handle.net/10216/123182.

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Naselli, Gaetano. "Customer behaviour and experience through a new concept of grocery shopping." Master's thesis, 2020. http://hdl.handle.net/10362/104152.

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Technologies are continuously impacting the daily life of each business. Pingo Doce & Go Nova represents an innovative concept of grocery shopping, which,througha combination of technologies, is willing to deliverone ofthe most advanced shopping experiencespossible. The main objective of this paper is to examine how this service affectscustomer behaviour in terms of impulse buying andto demonstratehow consumersreactto problemsoriginated by disruptions in the technological systemof the supermarket.The results of an online experiment provide an insight that this technology iswide

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Verma, Meghna. "Investigations on Product Purchase Behaviour of Domestic Air Travellers." Thesis, 2021. https://etd.iisc.ac.in/handle/2005/5705.

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The Indian civil aviation industry has emerged as one of the fastest-growing industries in the country. Compared to 99 airports in March 2018, nearly 200 operational airports are expected in India by 2040. However, the self-sustainability of the airports remains a concern. Airport revenue comes from mainly two sources aeronautical and non-aeronautical. Out of which, non-aeronautical revenue through retailing is emerging as a critical resource for self-sustainability. An “airport user” is a potential shopper, including travellers (passengers), airport working personnel, meters, and greeters. Am

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Wu, Kai-yu, and 巫凱宇. "Exploration of Impulse Buying Behavior on Online Group-Buying." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/14290316728046506110.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>100<br>Recently, online group-buying has been a popular business model. It was observed that many characteristics of online group-buying are potential stimuli of impulse buying. Therefore, we target traditional online group-buying and e-coupon group-buying and try to explore the characteristics of online group-buying stimulating impulse buying. Based on the literature review and empirical data collection, we identified five characteristics of online group-buying which may stimulate impulse buying. They are group-buying discount, time pressure, social interaction, p

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Chen, Yuan-Ching, and 陳圓靜. "Understanding the Impulse Buying Behavior of Online Group Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06512748045826815534.

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碩士<br>逢甲大學<br>企業管理學系<br>101<br>Along with advanced progress in technology, the consumer behavior has changed radically, physical retail store is not the only shopping environment anymore, e-commerce becomes another choice. Even in the online shopping enviornment, the mode of consumption has extended from individual consumption to gathering enough people for unbelievable discounts, and this is why online group buying becomes extremely popular. In Taiwan, online group market grows stably and still draws other new visitors to participate in this new style activity, showing that there are many bus

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Wang, Hur-Rue, and 王鶴儒. "The Study of Impulse Buying Behavior." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/97235854102984466517.

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碩士<br>淡江大學<br>國際企業學系<br>83<br>The key to successful marketing strategy is thorough understanding of consumer behaviors, So each firm has to study consumer behaviors. Impulse buying is one of the most important buying behaviors in buying apparel. So we must study this behavior thoroughly. This study is to explore the factors which affect impulse buying, the life style about the apparel buying behavior, and the relationship between consumer behavior and impulse buying. 　　The data were obtained from a stratified proportional sample of students of four collages in Tamkang University. And the data

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WU, YI-HUA, and 吳易樺. "The effects of browsing mode and impulse-buying tendency on impulsive online shopping behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5y29wa.

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碩士<br>東吳大學<br>心理學系<br>107<br>The flourishing of the Internet and e-commerce in recent years have led to the growing popularity of online shopping. As e-commerce platforms have taken various measures in web page planning and designing to remove obstacles that consumers encounter while shopping, it is relatively easy for consumers to place an order and hence increased the possibility of impulsive buying. In the process of online shopping, browsing modes have varying degrees of impact on consumers with different level of cognitive resources. The browsing modes of online shopping can be distinguis

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Lai, Teh-Ming, and 賴德明. "Impulse Buying Behavior: Consumer Adoption of Innovative Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/64539307597678395339.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>104<br>The popularity of using the Internet in Taiwan has increased greathy in recent years,and the network infrastructure has been advancing continuously. Moreover, the network’s becoming more and more efficient has brought much more chances for many innovative products, which firms invest , to show up against hundreds of millions of other products . Therefore , firms now have to know the purchasing habits , the purchasing types and the tolerance of perceived risk of different kinds of consumers , in order to use the right commercial approaches to stimulate their w

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Wang, Tzu-hung, and 王子宏. "Mining the impulse buying behavior in retail business." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87502130218467611141.

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碩士<br>東吳大學<br>資訊管理學系<br>99<br>Recently customer behavior has been extensively studied in the marketing field. Many enterprises analyze customers’ data and their transaction records to expose the customer purchasing patterns in order to develop the appropriate marketing strategies. Impulse buying is one of the most important issues in studying customer behavior. In 1962, U.S. economist Hawkins Stern gave the definition of impulse buying as an unplanned buying behavior and divided this behavior into four categories: pure impulse buying, reminder impulse buying, suggestion impulse buying, and pla

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Li, Meng-Shu, and 李孟書. "Factors Influence Impulse-Buying Behaviors on Online Shopping." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3u22wt.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>102<br>Impulse-buying behavior is a very common situation, due to the fast growth of e-commerce, consumers can purchase conveniently. If the causes of the impulse of customers purchase on the Internet could be found, the company can develop strategies and influence customer’s impulse-buying behaviors. This study aims to explore the impulse-buying factors through external stimulation, situational factors, personal characteristics, conformity, and perceived risk. To find the impulse-buying behaviors on the Internet, this study adopted fuzzy method to explore customer

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"A Study of impulse buying in Hong Kong." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887151.

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by Yip Kowk Keung.<br>Questionnaire in Chinese and English.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references (leaves 82-83).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.vi<br>LIST OF EXHIBITS --- p.vii<br>ACKNOWLEDGMENT --- p.viii<br>Chapter I. --- INTRODUCTION --- p.1<br>Objectives --- p.1<br>Chapter II. --- LITERATURE REVIEW --- p.2<br>Background --- p.2<br>The Definitions of Impulse Buying --- p.4<br>Explanations of The Occurrence of Impulse Buying --- p.8<br>Reasons for The Growing Trend of Impulse B

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Ha, Luong Thai, and 梁太河. "Impulse Buying Behavior of Vietnamese Consumers in Supermarket Setting." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/01618108255819953020.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>102<br>The goal of this paper is to identify variables affecting consumer impulse buying behaviors at supermarkets in Vietnam. Impulse purchase or impulse buying portrays purchases that shopper makes without any intention planned before shopping trip. This study attempts to analyze the impact of various variables extracted from internal, external, demographics, social perspectives on consumer’s impulse buying behavior. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is Factor Analysis u

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Chou, Sam, and 周正人. "The Study of Impulse Buying Behavior on Internet Shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87937945070411205046.

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碩士<br>國立東華大學<br>企業管理學系<br>97<br>According to the result of "A Survey of the Digital Divide in Year 2007" conducted by Research, Development and Evaluation Commission (RDEC) of the Executive Yuan, Taiwan. It showed that the population of internet user in Taiwan is more than 13 million. Nearly 50% of the population can accept internet shopping. In addition, Taiwan Chain Stores and Franchise Association (TCFA) pointed out that the current market size of Taiwan's internet shopping is only 2 to 3% of the whole retail market. It is much lower than Japan’s market which is 10%. Compare to Taiwan's hig

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Chang, Hsiu-Chi, and 張秀琪. "The influences of souvenir buying situations on impulsive buying behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/yhdss6.

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碩士<br>靜宜大學<br>觀光事業學系研究所<br>92<br>This study was exploring the influences of souvenir buying situations on impulsive buying behavior and to find out whether the customer’s personality is the moderate factor in this relation. The data we collected included (1) using scenarios of four distinct buying situations (2 souvenir properties × 2 time pressures) to measure the subjects’ impulsive buying behaviors, (2) subjects’ normative evaluation to impulsive buying behavior, (3) subjects’ impulsivity traits, (4) other personal data of the subjects (such as the gender, age, experiences of traveling).

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Li, Song-Syuan, and 李松軒. "A study on the impulse buying behavior in Internet Marketing." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/74006186089428988906.

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碩士<br>國立雲林科技大學<br>資訊管理系碩士班<br>94<br>When online shopping continue growing, the impulsive buying behavior were happened frequently in customer buying behavior. It’s over 50% people had buying impulsive in market and the young people are the most impulse buying group. According to this the purpose of the study is to know these important customers. The affective and cognitive processes associated with impulse buying behavior, the intention of online shopping, the online shopping experiences, the attitude in online shopping, the product categories were purchased and the purchase frequency were di

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Wang, Wen-Cheng, and 王偉丞. "Exploring Customer Impulse Buying Behavior from Credit Card Transaction Records." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07170512699790436589.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>103<br>Impulse buying behavior is an unexpected and irresistible purchasing behavior. From all the past research on impulse buying, most researchers focused on psychological factors like purchasing environment, personality traits, marketing stimuli and behavior parameters etc. by using traditional questionnaire analysis to study the factors that lead to impulse buying. Because of the characteristic of being unexpected and sudden, researchers couldn’t identify the exact reason immediately. We even couldn’t know the actual outcomes when measuring the difference of pur

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Chiang, Hsiu-Mei, and 蔣秀梅. "Modeling the Impulse Buying Behavior of Chinese Tourists in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88258761571227248917.

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碩士<br>德明財經科技大學<br>行銷管理系<br>100<br>The tourism industry known as the major industry in the 21st century plays a very important role on the economic development in many countries, which has become one of the industries that many countries are striving to develop. Since 2008, Chinese tourists were officially allowed to visit Taiwan; the number of Chinese tourists in 2010 has become the most among foreign tourists. Their main activity in Taiwan is shopping. Therefore, the study of purchase behavior of Chinese tourists has become a very important topic. Since the impulse buying occupies a big ratio

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Lee, Fang-Yi, and 李芳儀. "A Study of Impulse Buying Behavior to Cosmetic Promotional Activities." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/89337771890056249429.

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碩士<br>義守大學<br>企業管理學系<br>104<br>This study aimed different promotional activity and purchase situations how to affect female impulse buying cosmetic products. This study used purposive sampling seven female consumers have different disposable incomes and different impulse buying experiences. The results imply：consumer will happen cosmetic impulse buying tendency easily when they have purely economic offer and social surroundings especially. Consumer of high impulse buying will happen pure impulse buying, and consumer of low impulse buying will more happen reminder impulse buying.

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Liang, Cheng-Wei, and 梁震威. "Research on the impact of impulsive buying behavior of the virtual community members’ trust and impulse buying trait - A Case Study of LINE App." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/5q86s6.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>102<br>This research is designed to discuss whether the technological upgrading handheld mobile devices, the rapid development on related communication software, the real-time community interaction among people who utilize mobile phone APP will have an impact on impulse buying behavior because of the trust among virtual community members and the characteristics of impulse buying behavior. The main purpose is to discuss, after the rise of the mobile device APP communications software, the changes on the internet using behavior. Because of the communication APP, the i

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CHIEN, MIAO-CHIA, and 簡妙珈. "Research on the Impact of Felt Urge to Buy Impulsively and Impulsive Buying Behavior of the Virtual Community Members' Trust and Impulse Buying Trait." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2mxucr.

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碩士<br>南華大學<br>資訊管理學系<br>107<br>The study is based on interactions with other people who have purchased products, experienced sharing of products online shopping. The research method collects data through network questionnaires. The using SPSS-software analysis the data. 　　Through statistical methods such as narrative statistics, reliability analysis, independent sample T verification, single factor analysis, correlation analysis, etc., the results are as follows: 1.Most online consumer groups are used to shopping on major shopping platforms. 2.Different demographic characteristics have signifi

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Shih, Fang-shan, and 石芳珊. "The Determinants of Consumer Impulsive Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/16512233757191035285.

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碩士<br>南華大學<br>傳播管理學研究所<br>92<br>This research seeks to discuss the influential factors on impulsive buying behavior, then identify the determinants of consumer impulsive buying behavior through a survey. 　　　Using the past literature as conceptual frames, we established a six category scale that may influence consumer impulsive buying behavior, including stimulation level offered by sellers and shopping environment, the traits of products, the advertisement and activity of product’s, consumer’s impulsivity traits, situational factors when buying, and consuming ways. Most factors are found to b

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Chang, Yuan-Ting, and 張媛婷. "Impulsive Buying Behavior in Mobile Commerce Context." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/55238613852538139431.

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碩士<br>國立中央大學<br>資訊管理研究所<br>100<br>In the past, either physical store or online shopping site, the impulse buying is a quite common behavior, and related issues has also been extensively studied; accompanied by the rapid development of mobile devices in recent years, mobile commerce international surveyed by Forrester Research found that in 2010 up to 48% of internet services has been put into mobile services. However, the research of the relationship between mobile commerce and impulse buying behavior is less. In this research, the main purpose is to explore whether the characteristics of

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Kuo, Cheng-Yi, and 郭政易. "Night Eating Behavior for Taiwanese-Implicating Theories of Planned Behavior and Impulse Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/31267594929221050382.

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碩士<br>中國文化大學<br>觀光事業學系<br>101<br>Academically, late night snack behaviour can not be fully explained by any single theory although the theory of planned behaviour has been studied for many years, and the theory of impulse buying is also becoming mature. Therefore, the theory of planned behaviour and the theory of impulse buying were integrated in this study to provide a more reasonable analysis of human behaviour in terms of food consumption. Late night snack behaviour, a characteristic Taiwanese dieting habit, was selected as the research topic in order to employ the complexity to completely

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Ku, Jen-Po, and 古仁伯. "A Study of Influential Factors for Customer Impulse Buying Behavior Online." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/59853643478734893055.

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碩士<br>樹德科技大學<br>經營管理研究所<br>95<br>The development of the internet is very popular in Taiwan, the government's encouragement, enterprises investment, and people enjoy the convenient of the internet brings. According to the institute for information industry in 2006. The investigation shows, the population to use the internet are thousands of ninety-four hundred people in Taiwan, the popularity is forty-one percent to use the internet; Relatively the population to use the internet were thousands of forty-four people in 1996 , using the internet the popularity was two percent. Over ten years, the

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Lai, Yi-Jiun, and 賴宜君. "Effect of Trip Purposes on Impulse Buying Behavior of Air Passengers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/73507147398775277857.

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碩士<br>國立交通大學<br>運輸與物流管理學系<br>105<br>According to the 2012 Global Airports Retailer Market Trend Research, for Asia-Pacific travelers’ consuming behaviors, planned buying account for 40%, impulse buying account for 54%. As a result, the consuming behaviors of the passengers in the airports become one of the important issues about airport operation management. This study explored the effect of trip purposes on impulse buying behavior of air passengers. Taking the 378 travelers who shop in Taiwan Taoyuan International Airport’s duty-free shop as respondents. The results found: (1) Business travel

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Chang, Kai Cheng, and 張凱程. "Consumers' Online Impulse Buying Behavior : Regarding the game of virtual goods." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/97429239682507890287.

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碩士<br>國立中正大學<br>資訊管理學系暨研究所<br>101<br>With the development and progress of information technology, the Internet has become an indispensable role in life, consumers use the Internet for various activities. Online games have become one of the daily entertainment choices in Taiwan. The free online game made by selling virtual goods to attract consumers to buy all kinds of use. Therefore, the study of the subject is to understand what factors will encourage impulse buying virtual goods. Study aims to use environmental psychology model based architecture, combined with perceived value, in-depth unde

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HUANG, TENG-HUI, and 黃騰輝. "The Influences of Promotion Message Content and Product Category on Buying Emotion and Impulse Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/04335688408407036348.

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碩士<br>國立臺北大學<br>企業管理學系<br>92<br>In the past, there were many researches indicated that Sales Promotion affects consumer behavior directly. But, it was limited to Purchase Intent, and nothing to do with buying emotion and impulse buying. This paper attempts to make a study about retailers hold sales promotion, the influences of promotion message content, and product category on buying emotion and impulse buying behavior. In promotion message content, this paper applies Elaboration Likelihood Model (ELM) to promotion theory which explains the route how retailers convince consumers. In

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Kim, Jiyeon. "College students' apparel impulse buying behaviors in relation to visual merchandising." 2003. http://purl.galileo.usg.edu/uga%5Fetd/kim%5Fjiyeon%5F200308%5Fms.

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Ko, Wan-ni, and 柯菀倪. "Investigate the Influences of Product Characteristics,Purchase Decision Involvement and Consumer Impulsive Trait on Impulse Buying Behavior: A Perspective of Consumers’Heuristics." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/79191932228492384793.

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碩士<br>國立高雄第一科技大學<br>國際管理碩士學位學程<br>100<br>The phenomenon of impulsive purchasing is very common in daily life for consumers, it is also an importance issue in marketing area, and enterprise shouldn’t neglect this kind of consumer behavior. Most of previous studies had focused on the antecedents and consequences of impulsive purchasing behavior. This study examines the influence of product characteristics and purchase decisions involvement and consumer impulsivity trait on impulse buying in purchasing environment from the view of heuristics. We use a 2 (product characteristics: functional versus

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Li, Wan-yu, and 李宛諭. "A Study on Personality, Impulse Buying Behavior and Post-Purchasing Emotional Reaction." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25337188944526387681.

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碩士<br>國立聯合大學<br>管理碩士學位學程<br>97<br>According to the past researches, many consumers admitted that they have the experience of impulse buying, especially on new products. Impulse buying is a pervasive phenomenon in consumer behavior. Past researches usually focused on what causing the shopping behavior, but few discussed about the consequence of impulse buying behavior. In this research, we focus on the emotional reaction of consumers, who bought on an impulse, and put risk propensity, the most often be used to predict personal decision in past researches, in predictor variables to conjecture th

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Wang, Yu-Ru, and 王鈺茹. "The Effects of Personality on Impulse Buying Behavior and Post-purchase Emotions." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/43825652596371535376.

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碩士<br>國立交通大學<br>管理科學系所<br>102<br>When consumers purchase some items, it might induce impulse buying behavior. For consumers, different impulsive buying behavior afterwards to bring their feeling may be different. With literature review to understand the analysis in these variables of personality, impulse buying and post-purchase emotions. We can find personality and impulse buying has many different classification to select proper classification for the research. The research used internet questionnaire survey method. The samples taken were college students. Pretest questionnaire and formal q

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