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Journal articles on the topic 'Impulse buying behaviour'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Sherlin, Intan, Indra Budaya, and Edwin Bustami. "PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING." Journal of Business Studies and Mangement Review 5, no. 2 (2022): 242–47. http://dx.doi.org/10.22437/jbsmr.v5i2.17292.

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We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data a

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Yaseen, Kalsoom, Sohail Kamran, and Fozia Malik. "IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL." Pakistan Journal of Social Research 04, no. 03 (2022): 121–31. http://dx.doi.org/10.52567/pjsr.v4i03.693.

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Customer research has paid a lot of attention to consumer impulse buying. The phenomena is intriguing since it is influenced by both external, market-related inputs and a number of internal psychological elements. The research attempts to comprehend the factors affecting impulse buying behaviour of consumers typically when they consider purchasing new products. Furthermore, the effects of different concepts on the impulse buying are discovered, such as impulse buying intention, new product knowledge and promotional signage in the Pakistani context. This study uses a survey method to test a the

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Denia, Riska, Corry Yohana, and Rahmi Rahmi. "Pengaruh Sales Promotion dan Hedonic Shopping terhadap Impulse Buying Behavior melalui Positive Emotion pada Pengguna E-Commerce di Jabodetabek." Digital Business Journal 1, no. 2 (2023): 99. http://dx.doi.org/10.31000/digibis.v2i1.7857.

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Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi impulse buying behavior pada pengguna salah satu e-commerce Shopee dengan menggunakan variabel sales promotion, hedonic shopping, dan positive emotion. Metode pengumpulan data menggunakan metode survey berupa kuesioner yang disebarkan kepada 200 responden. Kriteria responden dalam penelitian yaitu responden berdomisili di wilayah Jabodetabek, berusia minimal 17 tahun, mempunyai akun Shopee dan merupakan pengguna Shopee, dan responden sudah pernah melakukan pembelian di Shopee minimal dua kali dalam kurun waktu enam bula

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Thakur, Chandan, Ashwini Diwekar, B. Jagadeshwar Reddy, and Niteesh Gajjala. "A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic." International Journal of Research in Engineering, Science and Management 3, no. 9 (2020): 86–90. http://dx.doi.org/10.47607/ijresm.2020.294.

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Impulse buying is an important element in e-commerce. Now-a-days impulse buying has become so common that it constitutes approximately 50 percent of total spending by customers. Technology provides endless opportunities to customers for impulse buying by providing faster, smarter and convenient buying options. People are forced to stay indoors due to pandemic and as a consequence they spend more time on internet. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. It brings insight regarding onl

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Patel, Asst.prof. Krutika Dignesh. "Impact of Impluse Buying Behaviour on Consumer." International Journal of Advance and Applied Research 6, no. 25(A) (2025): 180–83. https://doi.org/10.5281/zenodo.15308926.

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<strong>Abstract:</strong> Impulse buying behavior is a pervasive phenomenon that affects consumers worldwide, with significant implications for their financial well-being and purchasing decisions. Despite its prevalence, impulse buying remains a complex and multifaceted construct, influenced by a range of factors including emotional triggers, social media, and demographic differences. This research paper provides a comprehensive review of the literature on impulse buying behavior, synthesizing existing knowledge and identifying key themes and patterns. The paper explores the definition and co

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Mishra, Amit. "IMPULSE PURCHASE BEHAVIOUR: A REVIEW." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 10, no. 7 (2015): 2333–42. http://dx.doi.org/10.24297/ijmit.v10i7.599.

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For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification ofÂ literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to

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Nishanov, Begzod, and Umidjon Ahunjonov. "The Influence Of Store Characteristics On Consumers’ Impulse Buying Behaviour." Journal of International Business Research and Marketing 1, no. 3 (2015): 14–20. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.13.3002.

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The current research aims to explore the influence of in store characteristics on consumer impulse buying behaviour. Precisely, this paper investigated the impact of window display, promotional signage, store layout, music and store smell on consumer impulse buying behaviour. The research was conducted among 117 customers of korzinka.uz supermarket using questionnaire which was formulated based on the previous literature. The collected data was analyzed using factor analysis and linear regression tests. The research findings suggested that store characteristics including window display, promot

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Ata, Serhat, and Abdulaziz Sezer. "Evaluating the effects of life satisfaction on impulse buying behavior in terms of online buying." Marketing and Management of Innovations, no. 1 (2021): 38–55. http://dx.doi.org/10.21272/mmi.2021.1-04.

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Consumer behaviours have great importance for marketers. Impulse buying, which is an appearance of consumer behaviour, arises with a sudden stimulus. Different aspects affect impulse buying. Life satisfaction, which is one of these aspects, brings consumers about impulse buying behaviour by influencing them. Moreover, the rapid development of online shopping and the fact that online interaction occurs in virtual environments at all hours of the day affects people's quality of life. This study aimed to investigate how consumers' life satisfaction shapes consumers' impulse buying behaviour and w

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Khan, Nasreen, Lai Hui Hui, Tan Booi Chen, and Hong Yong Hoe. "Impulse Buying Behaviour of Generation Y in Fashion Retail." International Journal of Business and Management 11, no. 1 (2015): 144. http://dx.doi.org/10.5539/ijbm.v11n1p144.

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Since the past two decades, Generation Y consumers have become global marketers’ interest due to their spending power and high likely to engage in impulse buying behaviour. Very little research investigates the impulse buying behaviour of Generation Y and existing research do not look into the possible factors of impulse buying behaviour as an integrative approach. The main objective of the research is to integrate all the possible factors with its dimensions and examine its simultaneous relationship with impulse buying behaviour. A survey questionnaire was administered to convenient sample of

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Kristiyono, Yokie Radnan, and Kimberly Gozali. "CONSUMER IMPULSE BUYING BEHAVIOUR: THE ROLE OF CONFIDENCE AS A MODERATING EFFECT." Ultima Management : Jurnal Ilmu Manajemen 14, no. 2 (2022): 321–41. http://dx.doi.org/10.31937/manajemen.v14i2.2937.

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Abstract- To evaluate impulse buying behaviour in consumers and how confidence moderates the variables being tested, which is an interesting phenomenon considering the fact that personal values and perceptions dictate each and every individual’s behaviour as a consumer. This research paper attempts to elaborate consumer behaviour of individuals who purchase on impulse through social comparison, materialistic tendencies, negative affectivity, and confidence levels of individuals. This research topic is relatively new as there hasn’t been any study done which examines impulse buying in Indonesia

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Parsad, Chandan, Sanjeev Prashar, T. Sai Vijay, and Mukesh Kumar. "In-Store Stimuli and Impulsive Buying Behaviour." International Journal of Strategic Decision Sciences 9, no. 3 (2018): 95–112. http://dx.doi.org/10.4018/ijsds.2018070105.

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The objective of this article is to investigate the influence of retail shopping environment and impulsive buying tendency on unplanned buying. With this objective, this research examines how display of the goods inside the store, appearance and helpfulness of store employees and crowd inside the retail store affect impulsive buying and such buying tendency among Indian shoppers. Using multiple regression analysis, it is observed that retail shopping environment considerably influences the impulsive buying tendency of the shoppers and this tendency leads to spontaneous buying. The results reve

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Dr., V. Seetha, and Suganya J. "A STUDY ON IMPULSIVE CONSUMER BEHAVIOUR AND ITS DETERMINANTS." International Journal of Current Research and Modern Education 2, no. 1 (2017): 12–17. https://doi.org/10.5281/zenodo.255317.

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Impulse buying is an emerging phenomenon, which has been the focus of the retailers to attract the customers. Impulse behaviour is the outcome of emotional reactions that generate unpredicted urge to buy. Consumer behaviour is nowadays gaining much importance for retailers. Due to expansion of organized retail in India, retailers are trying to understand the behaviour of consumers that what product the consumer seeks for, why they need a particular product, when they need it and how they are going to purchase a product. Earlier there was a traditional buying behaviour of consumer in which they

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KALE, Mustafa, Saadet SAĞTAŞ, Yonca BİR, Ayşe Şenay KOÇ, and Murat KOÇ. "Effect of body satisfaction on online impulse purchase behavior of young people." Cukurova Medical Journal 48, no. 3 (2023): 1167–76. http://dx.doi.org/10.17826/cumj.1336920.

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Purpose: This research aims to determine the effect of body satisfaction on impulse purchase behaviour and to detect differences in body satisfaction and impulse buying behaviour according to demographic factors. Materials and Method: The data were collected from 346 students educating different departments at a foundation university in Mersin. The survey method was used and analyzed with path analysis, independent samples t-test, and one-way ANOVA. Results: The positive effect of body satisfaction was observed on impulse buying behaviour. And differences in body satisfaction and impulse buyin

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Aragoncillo, Laura, and Carlos Orus. "Impulse buying behaviour: an online-offline comparative and the impact of social media." Spanish Journal of Marketing - ESIC 22, no. 1 (2018): 42–62. http://dx.doi.org/10.1108/sjme-03-2018-007.

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Purpose This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. Design/methodology/approach As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with 212 valid responses. Findings Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater exten

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Chuah, Siew Lin, and Chin Chuan Gan. "The Influence of Individual Internal Factors on Impulse Buying Behaviour through Online Shopping." GATR Global Journal of Business Social Sciences Review 1, no. 1 (2013): 59–69. http://dx.doi.org/10.35609/gjbssr.2013.1.1(7).

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Objective The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online. Methodology/Technique A total of 270 samples were collected through online. Factor analysis and multiple linear regression were conducted in this research. Findings The result shows that personality and hedonic motivations are positively related to online impulse buying, whereas emotions are not positively related to online impulse buying. Type of Paper: Empirical paper Novelty : Previous research had focused more on the external facto

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Chowdhury, Fairuz, and Melita Mehjabeen. "The Impact of Culture on Impulse Buying Behaviour." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (2020): 71. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(71).

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Beatty and Ferrell (1998) define impulse buying as a sudden and immediate purchase without pre-shopping intention to either buy a specific product or fulfill a task. Several studies have been conducted to understand the factors that encourage/ affect impulse buying (Lim and Yazdanifard, 2015). Muruganantham and Bhakat (2013) state impulse buyers are influenced by several factors that could be either related to the shopping environment, shoppers' traits, situational factors, or cultural factors. Cultural aspects of impulse buying can help both practitioners and researchers to develop a better u

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Muhammad Sholeh Khan, Muhammad Syahbudi, and Siti Aisyah. "Factors Influencing The Impulsive Buying Behavior of UINSU Students in Online Stores from an Islamic Economic Perspective, With Rational Choice as an Intervening Variable." Jurnal Manajemen Bisnis 11, no. 1 (2024): 478–95. http://dx.doi.org/10.33096/jmb.v11i1.739.

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Impulse buying behaviour is a habit that causes problems that must be controlled among students as generation Z perpetrators. must be controlled among students as generation Z as the culprit. Therefore, it is necessary to control the importance of consumer psychology, utilitarian value, and rational choice. The purpose of this article is to determine the direct and indirect effects of consumer psychological variables, utilitarian value on impulse buying behaviour with rational choice as an intervening variable. This article uses a quantitative approach method. The types of data used are primar

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Agrawal, Surabhi, and Akhilesh Chandra Pandey. "Impulse Buying Intentions of Gen Z’s Consumers From Hedonic Shopping Perspective for Apparels." Apex Journal of Business and Management 2, no. 1 (2024): 139–49. http://dx.doi.org/10.61274/apxc.2024.v02i01.011.

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The purpose of the study is to explain the paths that lead to impulse buying intentions of Gen Z’s consumer behaviour for apparels by hedonic shopping perspective. Data were collected using a structured questionnaire from a sample of 257 consumers from north India aged 15 to 27 by using the simple random sampling. For testing the research hypotheses, regression analysis was employed using SPSS. The results of the study reveals that all the five variables i.e novelty, praise from others, fun, escapism, social interaction of hedonic shopping value is positive associated with Impulsive buying int

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Iftikhar, Marriyam, and Jawad Iqbal. "Analyzing the Influence of Situational Factors on Online Impulse Buying Behavior: A Study of Pakistani Consumers." Global Management Sciences Review V, no. III (2020): 60–72. http://dx.doi.org/10.31703/gmsr.2020(v-iii).07.

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This study seeks to find out online impulse buying behaviour in the Pakistan e-commerce industry by investigating the contributing factors of money availability, time availability, family influence, serendipitous information and scarcity messages towards online impulse buying behaviour. It investigated the mediating role of the urge to buy impulsively between the factors and online impulse buying behaviour. From a sample of 472 students of 4 Pakistani universities, the data was gathered. Moreover, to analyze the data and to test hypotheses, PLS-SEM was employed, which showed money availability

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Intan Muliana Rhamdhani. "Menguji Anteseden-Anteseden dari Online Impulse Buying Behaviour pada e-Commerce." Jurnal Penelitian Ekonomi Manajemen dan Bisnis 4, no. 1 (2025): 199–211. https://doi.org/10.55606/jekombis.v4i1.4770.

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The switching of consumer purchases from offline to online is an interesting phenomenon to conduct in-depth investigation. This triggers consumers to make impulsive purchases online. Thus, the purpose of this study is to investigate the antecedents that have the potential to increase online impulse buying behavior, namely, hedonic shopping motivation, urge to buy, and positive emotion. This study used 100 respondents who had made online impulse buying in e-commerce in Kebumen. Respondents were taken using purposive sampling technique, data was processed with the help of SPSS statistical softwa

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Agrawal, S., and A.C. Pandey. "Impulse Buying Intentions of Gen Z's Consumers From Hedonic Shopping Perspective for Apparels." Apex Journal of Business and Management (AJBM) 2, no. 1 (2024): 139–49. https://doi.org/10.5281/zenodo.10896595.

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The purpose of the study is to explain the paths that lead to impulse buying intentions of Gen Z’s consumer behaviour for apparels by hedonic shopping perspective. Data were collected using a structured questionnaire from a sample of 257 consumers from north India aged 15 to 27 by using the simple random sampling. For testing the research hypotheses, regression analysis was employed using SPSS. The results of the study reveals that all the five variables i.e  novelty, praise from others, fun, escapism, social interaction of hedonic shopping value is positive associated with Impulsiv

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Rahmawati, Fidda, and Nurhadi. "The Influence of Visual Merchandising, Store Atmosphere, and Sales Promotion on Impulse Buying For KKV Consumers at The Surabaya City Galaxy Mall." Jurnal Manajemen 15, no. 2 (2024): 259–69. http://dx.doi.org/10.32832/jm-uika.v15i2.16378.

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In winning the business competition, companies need to understand consumer purchasing behaviour. Spontaneous buying behaviour influences the current buying process. This study aims to 1) determine and analyze the effect of visual merchandising, store atmosphere and sales promotion simultaneously on impulse buying. 2) determine and analyze the effect of visual merchandising, store atmosphere and sales promotion partially on impulse buying. The population in this study were KKV Galaxy Mall consumers with a total population of 1,500 individuals. The data used in this study are primary. The sampli

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Ahmad Musadik, Siti Hajar Salwa, and Ilhaamie Abdul Ghani Azmi. "THE IMPACT OF SALE PROMOTION ON IMPULSE BUYING BEHAVIOUR AMONG MUSLIM CREDIT CARDHOLDERS IN MALAYSIA." International Journal of Modern Trends in Social Sciences 3, no. 11 (2020): 34–49. http://dx.doi.org/10.35631//ijmtss.311003.

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Studies pertaining to impulse buying have been substantially conducted in developing countries. Nevertheless, such studies are in scarcity amidst Asian countries, particularly Malaysia. Besides, studies that have looked into the variables of sale promotion is also rather sparsely carried out in the light of impulse buying behaviour. As such, this study examined the correlations between sale promotion on impulse buying behaviour among Muslim credit cardholders in Malaysia. In terms of instrument development, this study instrument adopted and adapted from prior studies. Questionnaires were distr

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Ramadania, Ramadania, Ratnawati Ratnawati, Juniawati Juniwati, Nur Afifah, Heriyadi Heriyadi, and Dio Caisar Darma. "Impulse Buying and Hedonic Behaviour: A Mediation Effect of Positive Emotions." Virtual Economics 5, no. 1 (2022): 43–64. http://dx.doi.org/10.34021/ve.2022.05.01(3).

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This paper is devoted to building a miniature of an impulse buying behaviour in department stores, which is influenced by hedonic shopping value, store environment, and price discount factors, which involve the role of positive emotions as a mediator. A comparative causal-based quantitative approach examines empirical relationships. Characteristics of the questionnaire invite respondents to be surveyed at Matahari and Transmart Department Stores in Pontianak who are instructed to use purposive sampling. In the next procedure, interpreting the data is processed with SmartPLS, which emphasizes t

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Mayasari, Dewi, and I. Gede Arimbawa. "The Influence of Fashion Lifestyle, Sales Promotion, and Self Image to Impulse Buying Behaviour and Customer Satisfaction." Journal of World Conference (JWC) 1, no. 1 (2019): 58–63. http://dx.doi.org/10.29138/prd.v1i1.58.

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This study is to analyze the influence of fashion lifestyle, sales promotion, and self image to impulse buying behaviour and customer satisfaction. Type of research is quantitative. The population of this study were 100 students who used the Shopee mobile application at Narotama Surabaya University. The analysis technique used is Partial Least Square. Data obtained from questionnaires and tasted with SmartPLS 3.0 application. The result of this study indicate that fashion lifestyle, sales promotion, and self image have a positive and significant influence on impulse buying behaviour and custom

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Bansal, Manoj, and Satinder Kumar. "Impact of Social Media Marketing on Online Impulse Buying Behaviour." Journal of Advances and Scholarly Researches in Allied Education 15, no. 5 (2018): 136–39. http://dx.doi.org/10.29070/15/57560.

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Rahmawati, Yunita. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI IMPULSE BUYING BEHAVIOUR PADA PENGGUNA E-COMMERCE SHOPEE DI TANGERANG." Journal Of Communication Education 18, no. 2 (2024): 1–7. http://dx.doi.org/10.58217/joce-ip.v18i2.386.

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Penelitian ini dilakukan untuk mendapatkan hasil ilmiah terkait pengaruh paylater, flash sales dan motivasi hedonis shopping terhadap perilaku pembelian impulsif pengguna e-commerce shopee di tangerang. Metode kuantitatif digunakan untuk menganalisis data primer yang diperoleh dari hasil penyebaran kuesioner. Populasi yang digunakan dalam penelitian ini adalah komunitas pengguna e-commerce Shopee di Kota Tangerang dan yang telah melakukan transaksi di e-commerce Shopee. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah metode pengambilan sampel non-probabilitas dengan teknik

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Ren, Meiyi. "Impulsive Buying Behaviour Factors Generalisation and How to Improve." Lecture Notes in Education Psychology and Public Media 39, no. 1 (2024): 58–64. http://dx.doi.org/10.54254/2753-7048/39/20240644.

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Consumer impulsive behaviour involves three components: individual, situation and sensory. All three components can influence people's impulsive buying behaviour. It helps people to understand a more comprehensive picture of the factors that contribute to impulsive consumption and try to control such behaviour. For retailers, the lure of these aspects can be improved to attract consumers better. Past research has focused on a single set of factors that shape impulse spending better to understand the relationship between factors and impulse spending behaviour. However, these factors still need

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Herniati, Nanda Putri. "Uncovering Gen Z Indonesia's Impulse Shopping Behaviour on E- Commerce Tiktok Shop." Manager Review 7, no. 1 (2025): 31–62. https://doi.org/10.33369/tmr.v7i1.41292.

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This study aims to investigate how impulse buying is influenced by time pressure, live shopping and emotional intelligence, and to examine the role of perceived value as a mediator. The purposive sampling technique was applied to a total of 450 Generation Z consumers on TikTok Shop Indonesia as respondents who had made or were making purchases through live shopping. Data processing was conducted using SEM-PLS. The results of the structural equation modeling indicate that by time pressure, live shopping, emotional intellegence and perceived value have a positive and significant effect on impuls

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Chinedu, Chukwu Godswill, and Okorodas Janet oluwatope. "Voice Search Technology and Consumer Buying Behaviour of Smart Phones in Port Harcourt." East African Scholars Journal of Economics, Business and Management 7, no. 10 (2024): 436–44. http://dx.doi.org/10.36349/easjebm.2024.v07i10.004.

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This study investigated the relationship between voice search technology and consumer buying behaviour of smartphones in Port Harcourt. Specifically, the objectives of the study were to determine how voice recognition accuracy and user experience relates to routine and impulse purchase behaviour of smartphones in Port Harcourt. The population of this study comprised of twenty-two registered mobile phone dealers in Port Harcourt. The census approach was adopted to choose the respondents for this study. To generate data for the study, researcher purposively distributed the copies of questionnair

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Waheed Khan, Shahtaj. "IMPACT OF FIVE PERSONALITY TRAITS ON IMPULSIVE BUYING BEHAVIOR." Journal of Marketing Strategies 1, no. 1 (2021): 22–37. http://dx.doi.org/10.52633/jms.v1i1.2.

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This research study attempts to understand impulsive buying behaviour, which is defined as "an individual type of buying behaviour whereby consumers repetitively spend more than they should, based on financial considerations." The study identified that personality traits such as Extraversion, Agreeableness, Conscientiousness, Neuroticism and Openness to experiences are statistically significant variables in affecting impulse purchase. A quantitative approach was implemented, and explanatory designs were used to describe the factors. The study targeted buyers of different shopping malls in Kara

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Mittal, Sheetal, Neena Sondhi, and Deepak Chawla. "Impulse buying behaviour: an emerging market perspective." International Journal of Indian Culture and Business Management 11, no. 1 (2015): 1. http://dx.doi.org/10.1504/ijicbm.2015.070246.

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Gudonavičienė, Rasa, and Sonata Alijošienė. "Visual Merchandising Impact on Impulse Buying Behaviour." Procedia - Social and Behavioral Sciences 213 (December 2015): 635–40. http://dx.doi.org/10.1016/j.sbspro.2015.11.464.

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Wu, Pei-Tzu, and Cheng-Jong Lee. "Impulse buying behaviour in cosmetics marketing activities." Total Quality Management & Business Excellence 27, no. 9-10 (2015): 1091–111. http://dx.doi.org/10.1080/14783363.2015.1060851.

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Hussain, Ammar, Zaigham Ali, Mehfooz Ullah, and Faiz Rasool. "A STRUCTURED LITERATURE REVIEW ON IMPULSE BUYING: ONLINE JITTERS AND OFFLINE JEEPERS." Humanities & Social Sciences Reviews 9, no. 3 (2021): 37–49. http://dx.doi.org/10.18510/hssr.2021.935.

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Purpose of the Study: This structured literature review looks at Impulse Buying Behaviour in both virtual and brick-and-mortar contexts. The purpose of the study was to identify, evaluate, and synthesize the relevant research results to develop an abstract of current evidence by using unambiguous procedures to find what can consistently be said based on these researchers that can play a role in evidence-based practice. Furthermore, this systematic review aimed to minimize the bias resulting in other methods of reviewing research literature. Methodology: An appropriate sample of papers wa

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Trivedi, Vishal, Ramratan Guru, and Anupam kumar. "A Study of Impulse Buying Behavior in Fashion and Beauty Among Young Adults." Journal of the Textile Association 85, no. 6 (2025): 1–10. https://doi.org/10.63665/jta.v85i6.15.

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This paper aimed to identify the impact of promotion-driven purchases (PDP) and peer influencedriven purchases (PIDP) on impulse buying behaviour for fashion beauty products among young consumers. The study was performed among 259 consumers aged in between 18-30 across India, using a structured questionnaire developed based on existing literature. SPSS software was used to analyze the research findings. The data was analyzed using factor analysis, correlation, and regression tests. The findings of the study reveal that promotion-driven purchases have a significant impact whereas peer influence

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O., Ugbomhe Ugbomhe, Okpamen P. E., and Simon Adomokhai S. "Effects of Demographic Factors on Impulse Buying Behaviour of Consumers in Auchi, Edo State, Nigeria." Economics and Business Quarterly Reviews 4, no. 2 (2021): 120–33. https://doi.org/10.31014/aior.1992.04.02.350.

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The objective of the study was to determine the effects of demographic factors (Age, Gender, Income, Education, Marital Status and Occupation) on impulse buying bahaviour of consumers in Auchi. The study adopted survey design. The population of the study consisted all consumers who have made purchases in their present shopping trip in selected shops (supermarkets). The sample size of 384 was determined using Godden’s formula cited in Sangatang, Siochi and Plaza (2017). The main research instrument was questionnaire which was used to survey 384 respondents (192 males and 192 females). Non

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Atulkar, Sunil, and Bikrant Kesari. "Role of consumer traits and situational factors on impulse buying: does gender matter?" International Journal of Retail & Distribution Management 46, no. 4 (2018): 386–405. http://dx.doi.org/10.1108/ijrdm-12-2016-0239.

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Purpose With the growing acceptance of organised retail in Central India, it is important to understand the impulse buying phenomenon and how it is influenced by consumer traits and situational factors. The purpose of this paper is to examine the combined effect of three consumer traits and four situational factors on impulsive buying. Design/methodology/approach Using confirmatory factor analysis and structural equation modelling (SmartPLS 2.0 software), responses from 417 hypermarket and supermarket consumers of Central India in the proposed research framework were analysed and validated. Fi

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PRAKASH, SHAKTI. "Demographics and Determinants of Impulse Buying Behaviour: A Comparative Analysis of Male and Female Customers." Journal of Management Research and Analysis 02, no. 02 (2015): 169. https://doi.org/10.5281/zenodo.14727988.

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<strong>Abstract</strong> Impulse buying is a sudden and immediate purchase with no pre-shopping intentions either to buy the specific product category or to fulfill a specific buying task. It is an unplanned purchase characterized by relatively rapid decision-making and a subjective bias favoring immediate possession. Usually, retailers want to ensure that their stores are so appealing that customers are attracted to their stores and pay appropriate prices for the eye-catching merchandise. An Endeavour has been made in this paper to determine the probability of impulse buying behavior co

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DR. SYED HAIDER KHALIL and ALI RAZA. "The Influence of External Stimuli on Impulsive Buying Behaviour." Journal of Business & Tourism 4, no. 1 (2021): 97–116. http://dx.doi.org/10.34260/jbt.v4i1.93.

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The aim of current study is to critically examine impulse buying behaviour of customers through the lens of external stimuli. The current study provides a plethora of evidences to extend our knowledge about the behavioural aspects of consumers and key factors of buying decision. The current study looked into External Stimuli through sub factors such as Store Environment, Income Level, Window Display, Credit Card and Visual merchandising to examine their significance on impulse buying. For finding the correlation and interconnectedness of impulsive buying with the above-mentioned factors, we co

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Dr. Ammar Hussain, Dr. Tariq Khan, and Dr. Shiraz Khan. "Effect of Store Environmental and Individual Factors on Impulse Buying Behaviour of Pakistani Consumers." sjesr 4, no. 1 (2021): 416–30. http://dx.doi.org/10.36902/sjesr-vol4-iss1-2021(416-430).

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The issues related to impulse buying have remained a major concern for marketing researchers as well as practitioners. This study aims to examine the factors influencing an individual's impulsive buying behavior. The study also aims to examine the association between independent variables which are the environment of store and individual factors influence with impulse purchasing and to investigate the mediating role of mood. To examine the relationship between the variables under investigation; responses of 279 respondents were used for analysis. A self-administered questionnaire was used for

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Agrawal, Surabhi. "Impulse Buying Intentions of Gen Z’s Consumers from Hedonic Shopping Perspective for Apparels." International Research Journal of MMC 5, no. 1 (2024): 110–20. http://dx.doi.org/10.3126/irjmmc.v5i1.63085.

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Purpose: The purpose of the study is to explain the paths that lead to impulse buying intentions of Gen z’s consumer behaviour for apparels by hedonic shopping perspective. Design/Methodology/Approach: Data were collected using a structured questionnaire from a sample of 257 consumers from north India aged 15 to 27 by using the simple random sampling. For testing the research hypotheses, regression analysis was employed using SPSS. Findings: The results of the study reveal that all the five variables of hedonic shopping value is positive associated with Impulsive buying intentions of Gen z’s f

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Hasim, Muhammad Asyraf, Sallaudin Hassan, and Mahiah Said. "The Impact of Social Media Influence, Digital Payment Convenience, and Brand Equity on Impulse Purchase Behavior: A Structural Equation Modeling Approach." International Journal of Research and Innovation in Social Science VIII, no. XII (2025): 3143–54. https://doi.org/10.47772/ijriss.2024.8120261.

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Impulse purchase behaviour has become a significant phenomenon driven by digital marketing and payment system advancements in contemporary consumer markets. This study examines the effects of social media influence, digital payment convenience, and brand equity on impulse purchase behaviour, with emotional states acting as mediators and perceived risk as moderators. A survey was conducted among 461 respondents in Johor, and data were analysed using structural equation modelling (SEM) in SmartPLS. The results show that social media influence and digital payment convenience significantly positiv

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Nurcahyo, Rianto, and Shofia Rosyada. "ANTESEDEN TERHADAP PERILAKU PEMBELIAN IMPULSIF : STUDI PADA PELANGGAN RETAIL FASHION DI KOTA BANJARMASIN." Cendekia Niaga 7, no. 2 (2023): 134–41. http://dx.doi.org/10.52391/jcn.v7i2.814.

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Shopping centres is one of the places for customers to shop for various products, one of which is fashion products. Very often customers shop spontaneously and without prior planning which is referred to as impulse buying. This research was conducted to see and understand how impulse purchases in the consumer decision process based on previous studies. The consumptive behaviour of consumers shopping will have an impact on sellers who provide products in the form of goods or services in meeting the needs and desires of consumers, so that the role of the seller must be responsive and quick in ma

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Chauhan, Shaifali, Richa Banerjee, and Mohit Mittal. "AN ANALYTICAL STUDY ON IMPULSE BUYING FOR ONLINE SHOPPING DURING COVID-19." Journal of Content Community and Communication 12 (December 31, 2020): 198–209. http://dx.doi.org/10.31620/jccc.12.20/18.

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This study highlights the role of utilitarian shopping, hedonic shopping, and online advertisement on cognitive dissonance. Impulse Buying plays a role as a mediator in this research. The objective of this research is to investigate how utilitarian shopping value, hedonic shopping value, and online advertising influence the cognitive dissonance of customers. 338 response data have been collected from consumers involved in fashion apparel; respondents are majorly from the central zone of India. Partial least square (PLS) – Structural equation modelling (SEM) is implemented using Smart PLS 3.0.

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Hussain, Wajid, Asad Ur Rehman, Muhammad Sajid Tufail, and Qumber Raza. "Determinants of Impulse Buying Behaviour of Consumers in Retail Sector." Journal of Excellence in Management Sciences 3, no. 3 (2024): 161–74. http://dx.doi.org/10.69565/jems.v3i3.324.

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The empirical study analyzes the phenomenon of impulse buying and various influencing factors among consumers. The study explores the role of emotions, advertising, low self-control, and satisfaction in impulsive buying behavior. Emotions can easily persuade a person to indulge in shopping suddenly. Advertising stipulates impulse purchase is considered a necessary element of brand imagery creation. It impacts consumers’ habits and beliefs about needs and expectations. People with low self-control over themselves are more likely to have impulsive urges. This phenomenon can lead to unintended or

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PRAKASH, SHAKTI. "An Empirical Analysis of Customers Impulse Buying Behaviour." Enqueter 2, no. 2 (2013): 01. https://doi.org/10.5281/zenodo.14747652.

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An impulse buying is a spontaneous purchase- an item that a shopper had not planned to buy when began their shopping task. <strong><u>Objectives of the Study:-</u></strong> Ø  Examine the factors (i) Disposable income, (ii) Visual merchandise, (iii) fashion involvement, (iv) the Predecisive stage of customers buying product & (v) Before purchasing giving a second thought.

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Pallikkara, Vinish, Prakash Pinto, Iqbal Thonse Hawaldar, and Slima Pinto. "IMPULSE BUYING BEHAVIOUR AT THE RETAIL CHECKOUT: AN INVESTIGATION OF SELECT ANTECEDENTS." Business: Theory and Practice 22, no. 1 (2021): 69–79. http://dx.doi.org/10.3846/btp.2021.12711.

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The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse buying is a time-tested tactic by which retailers grab customer’s attention and boost average purchase value. Prior research has deliberated extensively on impulse buying in the store and its determinants. However, little effort has been made to examine the impulse buying behaviour, particularly at the

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Ahmad, Sarah Sabir, Azfahanee Zakaria, and Tanty Husin. "IMPULSE BUYING BEHAVIOR IN HIGHER EDUCATION: UNRAVELING THE INFLUENCE OF SITUATIONAL FACTORS." Advanced International Journal of Business, Entrepreneurship and SMEs 5, no. 17 (2023): 61–70. http://dx.doi.org/10.35631/aijbes.517006.

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In today's consumer-driven society, impulse buying behaviour has become a pervasive phenomenon, influencing purchasing decisions and economic patterns across the globe. This study examines how situational factors, including store environment, product attributes, social surroundings, and accessibility variables, impact the impulse buying behaviour of students at Universiti Teknologi MARA (UiTM) Kedah. Data was collected from 100 students using self-administered questionnaires and analysed using SPSS statistical software. The results revealed that three variables significantly influence students

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Abu, Bashar, and KrishanaKumarSaraswat. "INFLUENCE OF LIFESTYLE AND CULTURAL FACTORS ONCONSUMERIMPULSEBUYING BEHAVIOUR." International Journal of Marketing & Financial Management 2, no. 1 (2014): 88–105. https://doi.org/10.5281/zenodo.10782193.

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<strong>Abstract</strong> <strong> </strong> Impulsive buying is one of most researched area in consumer research recently, managers are putting every effort tounderstand the factors and formulate strategies to sell more and more on impulse. The main purpose of this study isto understand and predict the impact of cultural values and life styles on impulse buying behavior of customers.Survey methodology has been used to collect the data by adopting convenient sampling technique. An empiricalmethodwith appropriate statistical tests has beenusedtoanalyze the collecteddata. The T-test indicat

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