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Dissertations / Theses on the topic 'Impulse buying'

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Published: 4 June 2021
Last updated: 25 July 2025

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1

Nguyen, Tram, and Özden Aylin Cakanlar. "The influence of culture on impulse buying : A cross-cultural study on impulse buying." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53485.

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Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. Due to the steady economic growth of 7% every year in Vietnam, it leads to a higher demand in shopping of the consumers. Similarly, Turkey’s economy is considered as one of the fastest growing economies in Europe and consequently leads to the increase of impulse
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Shen, Kathy Ning. "System design effects on online impulse buying /." access full-text access abstract and table of contents, 2005. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?mphil-is-b19886081a.pdf.

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Thesis (M.Phil.)--City University of Hong Kong, 2005.<br>"Submitted to Department of Information Systems in partial fulfillment of the requirements for the degree of Master of Philosophy" Includes bibliographical references (leaves 84-103)
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Giorgadze, Nino. "Factors Influencing Impulse Buying in Retail Stores." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193315.

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Impulse buying is a widely pervasive phenomenon. Statistics shows that more and more shoppers are experiencing irresistible urge to purchase unplanned and in most cases unnecessary product. Existing researches fall short in identifying most suitable tools that marketers can adopt in order to promote impulsive sales. Therefore, this thesis provides deep analysis of those, controllable factors that influence impulse buying. Particularly four external cues are examined: product display, promotional signage, sensory elements and social atmospherics. Research has deductive approach. First, existing
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Moran, Brittanie L. "The Impact of Stress and External Impulse Trigger Cues on Online Impulse Buying." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1339007688.

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Sato, Ayana. "Impulse buying and health : affect and regulatory focus." Thesis, University of Bath, 2011. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.577313.

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Parboteeah, Dhanila Veena. "A model of online impulse buying an empirical study /." Online access for everyone, 2005. http://www.dissertations.wsu.edu/Dissertations/Summer2005/d%5Fparboteeah%5F072805.pdf.

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Hodge, Rebecca. "Factors Influencing Impulse Buying During an Online Purchase Transaction." Thesis, University of Waterloo, 2004. http://hdl.handle.net/10012/912.

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An important element in retailing is the use of impulse purchases; generally small items that are bought by consumers on the spur of the moment. By some estimates, impulse purchases make up approximately 50 percent of all spending by consumers. While impulse purchases have been studied in the brick-and-mortar retail environment, they have not been researched in the online retail environment. With e-commerce growing rapidly and approaching $20 billion per year in the Canadian and US markets, this is an important unexplored area. Using real purchasing behaviour from visitors to
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Paulauskaitė, Viktorija. "Impulsyvaus pirkimo motyvų įtakojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090807_101826-74338.

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Impulsyvus pirkimas yra nagrinėjamas daugelį metų, siekiant išsiaiškinti vartotojo vidinius motyvus, išorinių veiksnių įtaką šiam reiškiniui. Daugiau nei pusė pardavimo pajamų gaunama iš impulsyvių pirkimų. Tad išsiaiškinus, kokie faktoriai įtakoja vartotojų impulsyvius pirkimus, būtų galima padidinti pardavimų skaičių. Darbo tikslas buvo išanalizuoti impulsyvaus pirkimo ypatumus ir motyvus bei jų įtakojimą. Darbą sudaro trys dalys – teorinė, praktinė ir projektinė. Pirmoje dalyje aptariami teoriniai impulsyvaus pirkimo aspektai, pateikiami anksčiau atliktų tyrimų apžvalga. Antroje dalyje pate
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HUBRECHTS, LAURENT, and Beyhan Koktürk. "Effects of visual merchandising on young consumers' impulse buying behaviour." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18976.

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Wangshu, Gao, and Wang Guanhua. "How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48682.

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background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. And because of the “tag” and “link” functions, it becomes easier to promote new products, which leads to the transition from followers to consumers. When millennials in China are making purchasing decisions, they focus more on spiritual and entertainment so that they will make more impulse buying. Besides, the easy access to digital devices makes it easie
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AQUINO, SIBELE DIAS DE. "PSYCHOLOGY AT SHOPPING BAG: RELATIONS BETWEEN BIG FIVE, SOCIAL INFLUENCE AND IMPULSE BUYING." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2018. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=35833@1.

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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO<br>COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO<br>PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTITUIÇÕES COMUNITÁRIAS DE ENSINO PARTICULARES<br>A compra por impulso acontece sem reflexão, espontaneamente, e pode ter vários antecedentes. O objetivo desta dissertação foi testar o poder preditivo dos cinco grandes fatores de personalidade sobre a compra por impulso. Para tanto, realizaram-se dois estudos em que 1296 brasileiros, de todos os estados da federação, responderam
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Omid, Mahshid. "How sales promotions influence impulse buying : the critical role of affect and cognition." Doctoral thesis, Université Laval, 2016. http://hdl.handle.net/20.500.11794/28202.

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Bien que la plupart des recherches antérieures montrent qu'un pourcentage important des achats impulsifs est influencé par des promotions de vente, aucune étude à ce jour n’a examiné les mécanismes psychologiques qui soutiennent cette influence. Cette thèse vise à combler cette lacune importante. Elle étudie les processus affectifs-cognitifs-comportementaux qui sous-tendent l'influence des promotions sur les achats impulsifs. Elle examine également l’influence de catégories de promotions et certains traits de personnalité des consommateurs sur ces processus. Nous adoptons une approche cognitiv
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Lönnberg, Mattias, and Anna Milton. "Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172896.

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Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. Due to this market evolution, the consumers now have every opportunity to purchase goods at any time suitable. The concept of impulse-buying behaviour has thus become more relevant for research, as the markets are evolving, which raises questions if consumers are evolving parallelly. The commerce of groceries online is one market that has
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Johansson, Marléene, and Emma Persson. "Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43794.

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Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. Generation Y, the first generation that grew up with technology, have generally been described as impulsive, while Generation X, who were introduced to technology later in life, have been described as more rational. Further, consumers’ impulsive buying behavior has shown to be crucial and common, especially within the fash
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Lennartsson, Lina, and Adelina Zeka. "Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-104111.

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Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. Due to these circumstances the purpose of this thesis was to investigate and understand how social media are affecting consumers impulse buying behaviour when purchasing fashion products, and to establish if there were any gender differences.  From previous research about impulse buying and the on
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Cheong, Sio Ngai. "The relationship of time availability, in-store browsing and normative evaluations on impulse buying." Thesis, University of Macau, 2004. http://umaclib3.umac.mo/record=b1636702.

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Lien, Jui, and 洪瑞蓮. "impulse buying." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/53978200748271384180.

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Tsai, Chi-hui, and 蔡期輝. "The Effect of Social Influence and Trait of Buying Impulse on Impulsive Buying Intention." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/05539103085447193310.

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碩士<br>東吳大學<br>心理學系<br>96<br>The purpose of this study was to investigate effects of social influences on consumer’s impulsive buying intentions. The present study employed a 3 (informative social influence: encouragement, deterrence, no opinion) × 3 (normative social influence: encouragement, deterrence, no opinion) × 2 (trait of buying impulse: high, low) factorial design. Datas were collected from college students in Taiwan by web questionnaire and 375 valid questionnaires obtained. A MONOVA was used to test hypotheses. Results indicate that both informative and normative social influence ha
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Wu, Kai-yu, and 巫凱宇. "Exploration of Impulse Buying Behavior on Online Group-Buying." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/14290316728046506110.

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碩士<br>國立中山大學<br>資訊管理學系研究所<br>100<br>Recently, online group-buying has been a popular business model. It was observed that many characteristics of online group-buying are potential stimuli of impulse buying. Therefore, we target traditional online group-buying and e-coupon group-buying and try to explore the characteristics of online group-buying stimulating impulse buying. Based on the literature review and empirical data collection, we identified five characteristics of online group-buying which may stimulate impulse buying. They are group-buying discount, time pressure, social interaction, p
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Chen, Yuan-Ching, and 陳圓靜. "Understanding the Impulse Buying Behavior of Online Group Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/06512748045826815534.

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碩士<br>逢甲大學<br>企業管理學系<br>101<br>Along with advanced progress in technology, the consumer behavior has changed radically, physical retail store is not the only shopping environment anymore, e-commerce becomes another choice. Even in the online shopping enviornment, the mode of consumption has extended from individual consumption to gathering enough people for unbelievable discounts, and this is why online group buying becomes extremely popular. In Taiwan, online group market grows stably and still draws other new visitors to participate in this new style activity, showing that there are many bus
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Wang, Hur-Rue, and 王鶴儒. "The Study of Impulse Buying Behavior." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/97235854102984466517.

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碩士<br>淡江大學<br>國際企業學系<br>83<br>The key to successful marketing strategy is thorough understanding of consumer behaviors, So each firm has to study consumer behaviors. Impulse buying is one of the most important buying behaviors in buying apparel. So we must study this behavior thoroughly. This study is to explore the factors which affect impulse buying, the life style about the apparel buying behavior, and the relationship between consumer behavior and impulse buying. 　　The data were obtained from a stratified proportional sample of students of four collages in Tamkang University. And the data
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Liang, Nai-Hao, and 梁乃浩. "Hedonism, Materialism, and Heuristic on Impulse Buying." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/9nbj82.

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碩士<br>國立中正大學<br>企業管理研究所<br>103<br>Nowadays, people's demand for the material are no longer content with the basic functionality of the product requirements, but further to pursue some additional value-added products can provide in the booming economy. Economic growth has keeping promoted spending power gradually. Consumers who know how to enjoy, willing to enjoy has made the society filling with those who have a strong desire for consumption. In other words, consumer demand has been raised from Maslow's hierarchy of physiological needs, self-esteem to respect and even the level of self-actuali
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Liu, Wen-chun, and 劉玟君. "A Phenomenological Exploration of Female Impulse Buying." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/11484803871756846533.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>98<br>Impulse buying regards as a unique impulse buying behavior in consumer behavior research. Researchers put lots of effort on impulse buying researches over fifty years. However, in the earlier relative researches which only focus on North American area and ignore the difference of life style and shopping habits from other area. Besides, in earlier researches, researchers try to classify the definition of impulse buying, but until now, the definition still cannot find a proper one which can cover the whole impulse buying behavior. This study aims to use Phen
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Yassin, Cherouk Amr Abdel Hakim. "Understanding impulse buying behaviour: the role of promotions, emotions and cognitive dissonance." Doctoral thesis, 2019. http://hdl.handle.net/1822/66883.

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Ph. D. Thesis in Business Administration<br>Consumer behaviour as a science aims to gain an understanding of the buyers' decision-making process including the analysis of consumer impulse buying (IB) and when, how, and why they make these decisions. Impulse buying is a sudden and immediate cognitive or affective unplanned purchase with no preshopping intentions. In-store promotions are one of the techniques to attract customers to buy more or try a new product or service and cause impulse sales. Furthermore, there are many promotional techniques to attract impulse buying such as price di
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Lai, Teh-Ming, and 賴德明. "Impulse Buying Behavior: Consumer Adoption of Innovative Products." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/64539307597678395339.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>104<br>The popularity of using the Internet in Taiwan has increased greathy in recent years,and the network infrastructure has been advancing continuously. Moreover, the network’s becoming more and more efficient has brought much more chances for many innovative products, which firms invest , to show up against hundreds of millions of other products . Therefore , firms now have to know the purchasing habits , the purchasing types and the tolerance of perceived risk of different kinds of consumers , in order to use the right commercial approaches to stimulate their w
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"A Study of impulse buying in Hong Kong." Chinese University of Hong Kong, 1992. http://library.cuhk.edu.hk/record=b5887151.

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by Yip Kowk Keung.<br>Questionnaire in Chinese and English.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1992.<br>Includes bibliographical references (leaves 82-83).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>LIST OF TABLES --- p.vi<br>LIST OF EXHIBITS --- p.vii<br>ACKNOWLEDGMENT --- p.viii<br>Chapter I. --- INTRODUCTION --- p.1<br>Objectives --- p.1<br>Chapter II. --- LITERATURE REVIEW --- p.2<br>Background --- p.2<br>The Definitions of Impulse Buying --- p.4<br>Explanations of The Occurrence of Impulse Buying --- p.8<br>Reasons for The Growing Trend of Impulse B
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Kuo, Yi-Chun, and 郭怡君. "Research on post-purchase emotion of impulse buying." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/aj4bef.

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LI, WEI-ZHE, and 李維哲. "Making Beautiful Scene: The Scenario Cause Impulse Buying." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/djhay8.

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碩士<br>國立高雄餐旅大學<br>餐旅管理研究所<br>104<br>Impulse buying is a widely prevalent phenomenon around the world. A handful of studies are found to apply environmental psychology to examine how website attributes affect consumers' emotion and personality in triggering online impulse shopping decision but few research focused on the relationship between instrumental need, reviewer reputation, vividness, and perceived usefulness affect impulse buying by moderating effect of perceived diagnosticity. The research goal of this study was to figure out the influence of those variables to impulse buying on iPeen
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Hsu, Li-Yi, and 許豊億. "The Factors of Affecting Consumer Online Impulse Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/62984081651306386791.

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碩士<br>東吳大學<br>資訊管理學系<br>101<br>As the Internet expand so vigorously, it’s also influence the changing of consumption pattern jointly. Consumer behavior has transfer to the virtual and the storage seem boundless of the online shop progressively. It’s not only spur the commercial opportunity to the online buying, but bring the new field of research for the academia. One of the consumer behavior, the impulse buying, is also transferring to the online domain simultaneously. Although there were some difference between the online buying and the traditional buying, but the essence still the same.
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Huang, ju-ning, and 黃如寧. "The Relationship between Brand Image with Impulse Buying." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/99866466434233354847.

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碩士<br>中國文化大學<br>國際企業管理學系<br>101<br>In our empirical study pointed out different influencing factors to affect impulse buying behavior, including the values, self-control, and almost 90% of consumers will impulse buying; consumers through brand image, attitude and quality of good preference inferences affect consumer buying behavior, willingness, and satisfaction. Lifestyle and values gradually changing shopping demands of consumers may be the pursuit of pleasure, the main self-image. And brand it represents the value of reliable service quality and image, the important factor is a consumer pur
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Wang, Tzu-hung, and 王子宏. "Mining the impulse buying behavior in retail business." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87502130218467611141.

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碩士<br>東吳大學<br>資訊管理學系<br>99<br>Recently customer behavior has been extensively studied in the marketing field. Many enterprises analyze customers’ data and their transaction records to expose the customer purchasing patterns in order to develop the appropriate marketing strategies. Impulse buying is one of the most important issues in studying customer behavior. In 1962, U.S. economist Hawkins Stern gave the definition of impulse buying as an unplanned buying behavior and divided this behavior into four categories: pure impulse buying, reminder impulse buying, suggestion impulse buying, and pla
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Coley, Amanda Leigh. "Affective and cognitive processes involved in impulse buying." 2002. http://purl.galileo.usg.edu/uga%5Fetd/coley%5Famanda%5Fl%5F200205%5Fms.

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Li, Meng-Shu, and 李孟書. "Factors Influence Impulse-Buying Behaviors on Online Shopping." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/3u22wt.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>102<br>Impulse-buying behavior is a very common situation, due to the fast growth of e-commerce, consumers can purchase conveniently. If the causes of the impulse of customers purchase on the Internet could be found, the company can develop strategies and influence customer’s impulse-buying behaviors. This study aims to explore the impulse-buying factors through external stimulation, situational factors, personal characteristics, conformity, and perceived risk. To find the impulse-buying behaviors on the Internet, this study adopted fuzzy method to explore customer
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Burnett, Sandy E. "Internal and external trigger cues of impulse buying online /." 2006. http://hdl.handle.net/1957/13518.

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WU, YI-HUA, and 吳易樺. "The effects of browsing mode and impulse-buying tendency on impulsive online shopping behavior." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/5y29wa.

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碩士<br>東吳大學<br>心理學系<br>107<br>The flourishing of the Internet and e-commerce in recent years have led to the growing popularity of online shopping. As e-commerce platforms have taken various measures in web page planning and designing to remove obstacles that consumers encounter while shopping, it is relatively easy for consumers to place an order and hence increased the possibility of impulsive buying. In the process of online shopping, browsing modes have varying degrees of impact on consumers with different level of cognitive resources. The browsing modes of online shopping can be distinguis
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Tsai, Meng-Ru, and 蔡孟如. "A Study on Investigating Affecting Factors of Impulse Buying." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/p8bn7s.

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碩士<br>國立中正大學<br>資訊管理學系暨研究所<br>103<br>In recent years, due to the rise of M-commerce, many industry which have brick-and-mortar, online stores or both of them, would supply customers Mobile Apps to buy their product or service, they use these Apps as a platform to operate their M-store. Operating M-store can be a new path and opportunities to develop their business for industry. For consumers, mobile phone is not only for communication but also for online shopping. The quality of the store, such as the interface, will affect consumers to buy or not. The purpose of this research focuses on the
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Ha, Luong Thai, and 梁太河. "Impulse Buying Behavior of Vietnamese Consumers in Supermarket Setting." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/01618108255819953020.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>102<br>The goal of this paper is to identify variables affecting consumer impulse buying behaviors at supermarkets in Vietnam. Impulse purchase or impulse buying portrays purchases that shopper makes without any intention planned before shopping trip. This study attempts to analyze the impact of various variables extracted from internal, external, demographics, social perspectives on consumer’s impulse buying behavior. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is Factor Analysis u
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Martins, Mariana Pereira. "An endless bookcase: predictors of impulse buying of books." Master's thesis, 2020. https://hdl.handle.net/10216/130926.

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A compra por impulso é um tema ainda pouco estudado pela comunidade científica, embora se revele muito pertinente, visto ser um comportamento bastante complexo, abrangente, e sujeito a diversas influências. O objetivo deste estudo foi o de encontrar variáveis preditores da compra por impulso de livros. Participaram deste estudo 347 portugueses, com idades compreendidas entre os 28 e os 73 anos (M = 36.89; DP = 15.56). A maioria da amostra era constituída por mulheres (n = 285; 82.1%), enquanto que 17.9% eram homens (n = 62). Os participantes tinham um nível educacional alto, com 78.8% da amost
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Martins, Mariana Pereira. "An endless bookcase: predictors of impulse buying of books." Dissertação, 2020. https://hdl.handle.net/10216/130926.

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A compra por impulso é um tema ainda pouco estudado pela comunidade científica, embora se revele muito pertinente, visto ser um comportamento bastante complexo, abrangente, e sujeito a diversas influências. O objetivo deste estudo foi o de encontrar variáveis preditores da compra por impulso de livros. Participaram deste estudo 347 portugueses, com idades compreendidas entre os 28 e os 73 anos (M = 36.89; DP = 15.56). A maioria da amostra era constituída por mulheres (n = 285; 82.1%), enquanto que 17.9% eram homens (n = 62). Os participantes tinham um nível educacional alto, com 78.8% da amost
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Chou, Sam, and 周正人. "The Study of Impulse Buying Behavior on Internet Shopping." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/87937945070411205046.

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碩士<br>國立東華大學<br>企業管理學系<br>97<br>According to the result of "A Survey of the Digital Divide in Year 2007" conducted by Research, Development and Evaluation Commission (RDEC) of the Executive Yuan, Taiwan. It showed that the population of internet user in Taiwan is more than 13 million. Nearly 50% of the population can accept internet shopping. In addition, Taiwan Chain Stores and Franchise Association (TCFA) pointed out that the current market size of Taiwan's internet shopping is only 2 to 3% of the whole retail market. It is much lower than Japan’s market which is 10%. Compare to Taiwan's hig
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Thi, Hong-Le, and 黎氏虹. "Consumer Focus Affects Impulse Buying in Taiwan Night Market." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/xrxady.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>103<br>Background: Impulse buying behavior is a common phenomenon in daily life of consumers and also a focus of marketing management strategies. Nowadays, shopping is not merely to get necessary daily merchandises. It has become a leisure activity or individual’s lifestyle that may satisfy important psychological and social demands [24], [79], and [78]. Impulsive behavior can happen in any situations, even though consumers are aware of it or not, impulse buying was and are still happening daily. However, the understanding of impulse buying behavior, as well as cus
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Tzu-JungHuang and 黃子容. "Buying Impulse Triggered by Time-limited Promotion of Group-buying Perishable Commodities on the Internet." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/29493554395263189855.

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碩士<br>國立成功大學<br>交通管理學系碩博士班<br>100<br>This study investigates consumers’ purchase intentions of impulse buying under time-limited group-buying, as well as consumers’ buying impulse triggered by internationl marketing stumuli. Respondent were draw from community Web sites. The result of regression shows external trigger cues have positive effect on consumers’ urge of buying impulse. Impulse buying tendency can be caused by marketing stumuli. Money available can also influence positive affect. Discount improves consumers’ positive affect and intensify urge of buying impulse. Internationl group-bu
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Liu, Sheng-Yi, and 劉昇益. "The Influences of Web Quality and Enjoyment on Impulse Buying." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/93018764774350391924.

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碩士<br>南華大學<br>資訊管理學系<br>104<br>According to the study of institute of information industry, e-commerce market has become the trillion-dollar industry in Taiwan. In e-commerce, online shoppers first contact the quality of websites. Studies showed that web quality affected enjoyment and impulse buying and almost 90% shoppers had experiences of impulsive shopping. Increasing the quality of websites and shopping desires of online shoppers’ will promote the benefit. 　　In this study, web quality, enjoyment and impulse buying were selected to set the model and questionnaire survey was used as the met
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Li, Song-Syuan, and 李松軒. "A study on the impulse buying behavior in Internet Marketing." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/74006186089428988906.

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碩士<br>國立雲林科技大學<br>資訊管理系碩士班<br>94<br>When online shopping continue growing, the impulsive buying behavior were happened frequently in customer buying behavior. It’s over 50% people had buying impulsive in market and the young people are the most impulse buying group. According to this the purpose of the study is to know these important customers. The affective and cognitive processes associated with impulse buying behavior, the intention of online shopping, the online shopping experiences, the attitude in online shopping, the product categories were purchased and the purchase frequency were di
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Wang, Wen-Cheng, and 王偉丞. "Exploring Customer Impulse Buying Behavior from Credit Card Transaction Records." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/07170512699790436589.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>103<br>Impulse buying behavior is an unexpected and irresistible purchasing behavior. From all the past research on impulse buying, most researchers focused on psychological factors like purchasing environment, personality traits, marketing stimuli and behavior parameters etc. by using traditional questionnaire analysis to study the factors that lead to impulse buying. Because of the characteristic of being unexpected and sudden, researchers couldn’t identify the exact reason immediately. We even couldn’t know the actual outcomes when measuring the difference of pur
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Chiang, Hsiu-Mei, and 蔣秀梅. "Modeling the Impulse Buying Behavior of Chinese Tourists in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/88258761571227248917.

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碩士<br>德明財經科技大學<br>行銷管理系<br>100<br>The tourism industry known as the major industry in the 21st century plays a very important role on the economic development in many countries, which has become one of the industries that many countries are striving to develop. Since 2008, Chinese tourists were officially allowed to visit Taiwan; the number of Chinese tourists in 2010 has become the most among foreign tourists. Their main activity in Taiwan is shopping. Therefore, the study of purchase behavior of Chinese tourists has become a very important topic. Since the impulse buying occupies a big ratio
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Lee, Fang-Yi, and 李芳儀. "A Study of Impulse Buying Behavior to Cosmetic Promotional Activities." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/89337771890056249429.

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碩士<br>義守大學<br>企業管理學系<br>104<br>This study aimed different promotional activity and purchase situations how to affect female impulse buying cosmetic products. This study used purposive sampling seven female consumers have different disposable incomes and different impulse buying experiences. The results imply：consumer will happen cosmetic impulse buying tendency easily when they have purely economic offer and social surroundings especially. Consumer of high impulse buying will happen pure impulse buying, and consumer of low impulse buying will more happen reminder impulse buying.
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HUANG, TENG-HUI, and 黃騰輝. "The Influences of Promotion Message Content and Product Category on Buying Emotion and Impulse Buying Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/04335688408407036348.

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碩士<br>國立臺北大學<br>企業管理學系<br>92<br>In the past, there were many researches indicated that Sales Promotion affects consumer behavior directly. But, it was limited to Purchase Intent, and nothing to do with buying emotion and impulse buying. This paper attempts to make a study about retailers hold sales promotion, the influences of promotion message content, and product category on buying emotion and impulse buying behavior. In promotion message content, this paper applies Elaboration Likelihood Model (ELM) to promotion theory which explains the route how retailers convince consumers. In
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Hung, Nai-Chia, and 洪乃家. "The Influence of Promotion and Impulsive Personality on Impulse Buying–A Case of ACG Event Customers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/56779193752357511028.

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碩士<br>崑山科技大學<br>企業管理研究所<br>103<br>Because of the increasing scale of Anime-Comics-Games (ACG) events, more organizations and local governments would like to hold related events for economic benefits. In order to investigate the relationships on p impulse personality, promotion and impulse buying and to test the moderating effect of promotion on the relationship between impulse personality and impulse buying, this study conducted a survey which collected information from 440 valid samples. The results pointed out that impulse personality and promotion including price promotion and exhibition-li
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Duro, Susana Gaspar. "Shopper marketing: como potenciar as vendas no momento da decisão de compra?" Master's thesis, 2012. http://hdl.handle.net/10071/8975.

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Classificação JEL: M31; M37; M39<br>O novo contexto económico que vivemos em Portugal está a provocar profundas alterações nos hábitos de consumo e nos comportamentos de compra no retalho. A necessidade de compreender o comportamento do shopper é cada vez maior. O Shopper Marketing surge como uma evolução do Trade Marketing o qual tem vindo a mostrar algumas debilidades nas respostas a estas novas necessidades. Em vez de se limitar ao conhecimento do cliente (retalhista), o Shopper Marketing procura conhecer o comportamento do shopper, de modo a retirar insights que permitam definir um conjunt
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