Log in

Relevant bibliographies by topics / Impulse buying / Journal articles

To see the other types of publications on this topic, follow the link: Impulse buying.

Journal articles on the topic 'Impulse buying'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Impulse buying.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Rifatin, Yuyun, and Tri Sudarwanto. "Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying (Studia Pada Konsumen Toko Pakaian Dhyhijab Jombang)." BIMA : Journal of Business and Innovation Management 3, no. 3 (2021): 367–79. http://dx.doi.org/10.33752/bima.v3i3.5495.

Full text

Abstract:

 Penelitiana ini dilatar belakangi dengan munculnya berbagai butik dan toko pakaian di berbagai kota seluruh Indonesia yang mengakibatkan persaingan lebih terasa, membuat masyarakat menjadi konsumtif karena didukung dengan sarana belanja yang memadai. Penelitianainiabertujuanauntukaamengetahuiaapengaruh shopping lifestylea dana fashiona involvementa terhadapa impulsea buying. Obyek dari penelitian ini adalah konsumen toko pakaian Dhyhijab Jombang. Penelitian inia menggunakana teknika purposivea samplinga terhadap 100 konsumen yang pernah melakukan pembelian di toko pakaian Dhyhijab Jomba

APA, Harvard, Vancouver, ISO, and other styles

2

Adnan, Adnan, Edyansyah Edyansyah, Syamsul Bahri, and Santi Juliana. "THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, AND PRODUCT QUALITY ON IMPULSE BUYING OF UMAMMA HIJAB PRODUCTS AMONG FEMALE STUDENTS OF THE MANAGEMENT DEPARTMENT, FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY." E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis 25, no. 2 (2024): 119–26. https://doi.org/10.29103/e-mabis.v25i2.1409.

Full text

Abstract:

This study aims to investigate the influence of Shopping Lifestyle,Â Fashion Involvement, and Product Quality on Impulse Buying of Umama hijabÂ products among female students in the Management Department of the FacultyÂ of Economics and Business at Malikussaleh University. The sampling methodÂ used was non-probability sampling with incidental sampling, involving 105Â respondents. Data analysis techniques included multiple linear regressionÂ analysis, classical assumption tests, instrument tests (validity and reliability),Â and hypothesis testing using SPSS 25.0. The results indicate that Shopp

APA, Harvard, Vancouver, ISO, and other styles

3

Nomleni, Anton PW. "Analisis Hubungan dan Pengaruh Metode Pembayaran dengan Impuls Buying Motive Dan Kontribusinya Terhadap Kepuasan Pelanggan e-commerce Shopee di Tangerang Raya." Journal of Social Science and Digital Marketing 3, no. 1 (2023): 57–66. http://dx.doi.org/10.47927/jssdm.v3i1.499.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui hubungan dan pengaruh antara metode pembayaran Shopee yakni Shopee pay, COD dan Shopee pay later dalam membentuk Impulse Buying Motive serta Kepuasan Pelanggan. Penelitian ini menggunakan 175 pelanggan e-commerce Shopee sebagai responden di Tangerang Raya. Pengumpulan data menggunakan daftar pernyataan dan disebarkan kepada konsumen. Data yang terkumpul diolah dengan menggunakan SEM. Hasil analisis dan bahasan menunjukkan bahwa antara Shopee Pay, COD dan Shopee Pay Later secara simultan terhadap Impulse Buying Motive, ternyata yang signifikan adalah Sh

APA, Harvard, Vancouver, ISO, and other styles

4

Kalla, Supriya M., and A. P. Arora. "Impulse Buying." Global Business Review 12, no. 1 (2010): 145–57. http://dx.doi.org/10.1177/097215091001200109.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Alfia Hana Nabila and La Diadhan Hukama. "PENGARUH PRICE DISCOUNT TERHADAP IMPULSE BUYING DENGAN SHOPPING EMOTION SEBAGAI VARIABEL MEDIASI PADA MAHASISWA MUSLIM." Journal of Development Economics and Digitalization, Tourism Economics 1, no. 3 (2024): 249–57. http://dx.doi.org/10.70248/jdedte.v1i3.1301.

Full text

Abstract:

Era digital melaui e-commerce tidak dapat dihindari telah merubah prilaku konsumen. Melalui e-commerce para produsen menawarkan kemudahan, harga bersaing, pengiriman murah, platform jual beli yang efisien dan sarat dengan kenyamanan. Hal tersebut yang menyebabkan terjadinya prilaku impuls buying dan prilaku impuls buying tersebut telah didominasi oleh usia remaja. Atas dasar tersebut penelitian ini dilakukan dengan melihat pengaruh price discount terhadap impulse buying melalui shopping emotion sebagai intervening pada e-commerce platform pada mahasiswa muslim. Sebanyak 95 responden terlibat d

APA, Harvard, Vancouver, ISO, and other styles

6

Moayery, Meysam, Lorea Narvaiza Cantín, and Juan José Gibaja Martíns. "Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying." Review of Marketing Science 16, no. 1 (2019): 49–84. http://dx.doi.org/10.1515/roms-2018-0038.

Full text

Abstract:

Abstract While impulse buying has been conceptualized as a product of impulses, this study proposes that both reflective and impulsive determinants can outline impulse buying. Following a dual-system model that distinguishes between a reflective and an impulsive system, we hypothesized that unhealthy snack impulse buying can be differentially influenced by either impulsive system or reflective system as a function of self-regulatory resources. Participants in the experiment were randomly assigned to one of the conditions of the two-group design (self-regulatory resources depletion vs. control

APA, Harvard, Vancouver, ISO, and other styles

7

Banerjee, Samrat, Risav Adhikari, and Ishika Saha. "Investigating the Influence of Personal Finance on Impulse Buying: An Evidence from the City of Joy Kolkata." Journal of Management and entrepreneurship 18, no. 2 (2024): 60–69. https://doi.org/10.70906/20241802060069.

Full text

Abstract:

Impulse buying leads to spontaneous purchases driven by desire, often resulting in unnecessary items, overconsumption, and waste accumulation. Consumers should manage their finances responsibly and make well-informed financial decisions to avoid these issues. This research explores the association of impulse buying with personal finance. Data was procured through a structured questionnaire using Google Forms, targeting 210 respondents from Kolkata. The hypothesis posited that there is no statistically evident relationship between impulse buying and personal finance. Data was compiled, coded, a

APA, Harvard, Vancouver, ISO, and other styles

8

SAĞTAŞ, Saadet. "Effects of Flow Experience on Impulse Buying Intent: An Application in E-Retailing." Journal of International Scientific Researches 8, no. 3 (2023): 478–89. http://dx.doi.org/10.23834/isrjournal.1349827.

Full text

Abstract:

With today's digital transformation, consumer habits have changed, and online shopping has become widespread. E-retail sites influence consumers' impulse buying behavior, defined as buying behavior with a sense of instant excitement and predominantly strong impulses. In online consumer behavior, the flow experience has attracted attention as a factor in recent years. The purpose of this study, which focuses on online consumer behavior, is to determine the impact of flow theory on online impulse buying. At the same time, examining the moderating role of customer satisfaction on flow and online

APA, Harvard, Vancouver, ISO, and other styles

9

Thakur, Chandan, Ashwini Diwekar, B. Jagadeshwar Reddy, and Niteesh Gajjala. "A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic." International Journal of Research in Engineering, Science and Management 3, no. 9 (2020): 86–90. http://dx.doi.org/10.47607/ijresm.2020.294.

Full text

Abstract:

Impulse buying is an important element in e-commerce. Now-a-days impulse buying has become so common that it constitutes approximately 50 percent of total spending by customers. Technology provides endless opportunities to customers for impulse buying by providing faster, smarter and convenient buying options. People are forced to stay indoors due to pandemic and as a consequence they spend more time on internet. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. It brings insight regarding onl

APA, Harvard, Vancouver, ISO, and other styles

10

Rook, Dennis W. "The Buying Impulse." Journal of Consumer Research 14, no. 2 (1987): 189. http://dx.doi.org/10.1086/209105.

Full text

APA, Harvard, Vancouver, ISO, and other styles

11

Pardede, Ratlan, and Dwi Puteri. "PENGARUH PERILAKU KONSUMEN GENERASI Y TERHADAP PEMBELIAN IMPULS DARING PADA E-DAGANG LAZADA INDONESIA." Jurnal Manajemen Kewirausahaan 18, no. 2 (2022): 135. http://dx.doi.org/10.33370/jmk.v18i2.691.

Full text

Abstract:

Penelitian ditujukan untuk menguji pengaruh perilaku konsumen generasi Y seperti atribut situs, keamanan privasi, layanan belanja daring, dan kenikmatan berbelanja, serta permediasi kenikmatan berbelanja terhadap pembelian impuls daring. Perkembangan e-dagang yang pesat disertai perilaku konsumen generasi Y cenderung melakukan pembelian secara tidak terencana atau pembelian impuls. Penelitian ini bersifat kuantitatif dengan data primer menggunakan metode purposive sampling. Jumlah responden sebanyak 161 dengan kriteria generasi Y di Indonesia yang berumur 16 – 33 tahun dan pernah berbelanja di

APA, Harvard, Vancouver, ISO, and other styles

12

Ernestivita, Gesty, Budiyanto ., and Suhermin . "Increasing Impulse Buying Customer Through Social Media Influencer: E-WOM, Testimonial, Flashsale as Stimulus." International Journal of Research and Review 9, no. 12 (2022): 59–69. http://dx.doi.org/10.52403/ijrr.20221207.

Full text

Abstract:

Shopee as a shopping platform with the most traffic in Indonesia has various features that can increase transactions due to the impact of changes in consumer shopping patterns including E-WOM and testimonials containing after-purchase consumer reviews and flashale. Therefore, the purpose of this study is to analyze: the effect of E-WOM on SMI, the effect of testimonials on SMI, the effect of flashale on SMI, the effect of E-WOM on impulse buying, the effect of testimonials on impulse buying, the effect of flashsale on impulse buying, the effect of SMI on impulse buying, the effect of E-WOM on

APA, Harvard, Vancouver, ISO, and other styles

13

Patria, Laksamana*1 &. Gusrianda Hidayat2. "HOW DIGITAL MARKETING INFLUENCES IMPULSE BUYING TENDENCY AND IMPULSE BUYING IN E-COMMERCE INDUSTRY." INTERNATIONAL JOURNAL OF RESEARCH SCIENCE & MANAGEMENT 8, no. 8 (2019): 1–7. https://doi.org/10.5281/zenodo.3365414.

Full text

Abstract:

The study examines the impact of digital marketing that includes social media marketing and content marketing on impulse buying tendency and impulse buying. The context of the study was e-commerceindustry in Indonesia and a questionnaire was developed with 208 respondents. The results confirm that social media marketing and content marketing partially do not affect both on impulse buying tendency and impulse buying. The results also reveal that social media marketing and content marketing simultaneously affecting impulse buying tendency. Hence, impulse buying affected by impulse buying tendenc

APA, Harvard, Vancouver, ISO, and other styles

14

Hussain, Sana, and Danish Ahmed Siddiqui. "The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi." International Journal of Business Administration 10, no. 3 (2019): 50. http://dx.doi.org/10.5430/ijba.v10n3p50.

Full text

Abstract:

This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of t

APA, Harvard, Vancouver, ISO, and other styles

15

Fasyni, Awisal, Astra Prima Budiarti, and Rizki Sri Lasmini. "FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING." Jurnal Ekonomi Bisnis dan Kewirausahaan 10, no. 2 (2021): 175. http://dx.doi.org/10.26418/jebik.v10i2.47796.

Full text

Abstract:

ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-

APA, Harvard, Vancouver, ISO, and other styles

16

Yaseen, Kalsoom, Sohail Kamran, and Fozia Malik. "IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL." Pakistan Journal of Social Research 04, no. 03 (2022): 121–31. http://dx.doi.org/10.52567/pjsr.v4i03.693.

Full text

Abstract:

Customer research has paid a lot of attention to consumer impulse buying. The phenomena is intriguing since it is influenced by both external, market-related inputs and a number of internal psychological elements. The research attempts to comprehend the factors affecting impulse buying behaviour of consumers typically when they consider purchasing new products. Furthermore, the effects of different concepts on the impulse buying are discovered, such as impulse buying intention, new product knowledge and promotional signage in the Pakistani context. This study uses a survey method to test a the

APA, Harvard, Vancouver, ISO, and other styles

17

Fitriani, Nur Afika, and Arief Noviarakhman Zagladi. "The Influence of Electronic Word of Mouth and Hedonic Shopping Motives on Impulse Buying in Shopee Flash Sales Users: A Study on Shopee Users in Malang City." BUDGETING : Journal of Business, Management and Accounting 6, no. 2 (2025): 598–610. https://doi.org/10.31539/budgeting.v6i2.13287.

Full text

Abstract:

With the increasing number of internet users in Indonesia, people are starting to experience changes in behavior and mindset, whereas modern society prefers practical and efficient things. One of the changes in people's behavior is in terms of shopping, previously, people preferred to shop directly by coming to the store they wanted to visit and of course, it would take a long time or process, in contrast to now that people prefer to shop online with a shorter time or process using e-commerce. This study was conducted to examine the factors that influence consumer behavior in making impulse pu

APA, Harvard, Vancouver, ISO, and other styles

18

Ilham Ramanto and Febsri Susanti. "Pengaruh Service Quality Dan Sales Promotion Terhadap Impulse Buying Dalam Pembelian Secara Online Produk Bukalapak." Jurnal Riset Ekonomi dan Akuntansi 1, no. 2 (2023): 141–57. http://dx.doi.org/10.54066/jrea-itb.v1i2.277.

Full text

Abstract:

This study has a formulation of the problem How Tangible influences Impulse Buying in online purchases of Bukalapak products, How does Reliability affect Impulse Buying in online purchases of Bukalapak products, How does Responsiveness affect Impulse Buying in online purchases of Bukalapak products, How does Assurance affect Impulse Buying in online purchases of Bukalapak products, How does Empathy affect Impulse Buying in online purchases of Bukalapak products, How does Sales Promotion affect Impulse Buying in online purchases of Bukalapak products. This study aims to determine the effect of

APA, Harvard, Vancouver, ISO, and other styles

19

Desriane, Aliya Syalikha, Hamiyati, and Elmanora. "KONSEP DIRI SEBAGAI PENGONTROL IMPULSE BUYING PADA IBU RUMAH TANGGA." JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) 8, no. 02 (2021): 199–209. http://dx.doi.org/10.21009/jkkp.082.08.

Full text

Abstract:

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh konsep diri terhadap impulse buying pada ibu rumah tangga. Penelitian ini dilakukan di Kelurahan Baros, Kota Sukabumi, Provinsi Jawa Barat. Penelitian ini melibatkan 100 orang ibu rumah tangga yang dipilih secara puposive. Pengumpulan data dilakukan pada bulan April sampai dengan Juni 2021 dengan menggunakan metode survey. Data dianalisis dengan menggunakan statistika deskriptif dan statistika inferensial (uji regresi linear sederhana). Hasil penelitian menunjukkan bahwa konsep diri dan impulse buying pada ibu rumah tangga term

APA, Harvard, Vancouver, ISO, and other styles

20

Maulidya, Vina, Anita Roosmawarni, and Fauzie Senoaji. "Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying." Improvement: Jurnal Manajemen dan Bisnis 4, no. 2 (2024): 205–17. https://doi.org/10.30651/imp.v4i2.23899.

Full text

Abstract:

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an

APA, Harvard, Vancouver, ISO, and other styles

21

Satria, Aan, and Okki Trinanda. "Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang." Jurnal Ecogen 2, no. 3 (2019): 463. http://dx.doi.org/10.24036/jmpe.v2i3.7418.

Full text

Abstract:

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines

APA, Harvard, Vancouver, ISO, and other styles

22

Arip Nugraha, Junjun, and Medira Abdillah. "PENGARUH E-MARKETING MIX TERHADAP IMPULSE BUYING MELALUI HEDONIC SHOPPING SEBAGAI VARIABEL INTERVENING (Pendekatan Analisis Jalur/Path Analysis padaPlatform TikTok Sho)." La Zhulma | Jurnal Ekonomi dan Bisnis Islam 3, no. 2 (2023): 92–105. http://dx.doi.org/10.70143/lazhulma.v3i2.253.

Full text

Abstract:

Tujuan penelitian ini untuk mengetahui pengaruh e-marketing mix Terhadap Impulse Buying melaluiHedonic Shopping Sebagai Variabel Intervening (Studi Pada Platform Tiktok). Metode yang digunakanadalah kuantitatif. Populasi berupa pengguna Tiktok. Teknik pengambilan sampel menggunakan teknikAccidental Sampling, diperoleh sampel sebanyak 96 responden. Pengumpulan data berupa angket(kuesioner) dan pengolahan data menggunakanSPSS versi 25. Alat analisis yang digunakan adalah analisisjalur (path analisys), menggunakan uji T dan uji F dan koefisien determinasi. Hasil analisis menunjukkanvariabel produ

APA, Harvard, Vancouver, ISO, and other styles

23

Sherlin, Intan, Indra Budaya, and Edwin Bustami. "PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING." Journal of Business Studies and Mangement Review 5, no. 2 (2022): 242–47. http://dx.doi.org/10.22437/jbsmr.v5i2.17292.

Full text

Abstract:

We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data a

APA, Harvard, Vancouver, ISO, and other styles

24

Masitoh, Martina Rahmawati, Hermansyah Andi Wibowo, Gugup Tugi Prihatma, and Dede Tory Miharja. "Pengaruh Visual Appeal, Sales Promotion, Dan Hedonic Browsing Terhadap Mobile Impulse Buying Pelanggan M-Commerce Shopee." Jurnal Manajemen Perusahaan: JUMPA 2, no. 2 (2023): 10–26. http://dx.doi.org/10.30656/jumpa.v2i2.7247.

Full text

Abstract:

Para pemasar ritel online maupun offline berusaha berkompetisi untuk meningkatkan penjualannya dengan cara mendorong pembelian konsumen melalui stimulus-stimulus pemasaran. Stimulus-stimulus pemasaran tersebut ditujukan untuk menangkap pembelian rasional maupun pembelian impulsif (impulse buying). Impulse buying diperlukan agar perusahaan mendapatkan keuntungan melalui peningkatan penjualan sehingga perusahaan dapat bersaing dengan perusahaan-perusahaan lain di era kompetitif ini. Beberapa faktor yang dapat mempengaruhi impulse buying penting untuk diteliti. Sementara itu, penelitian tentang i

APA, Harvard, Vancouver, ISO, and other styles

25

Shaleha, Waode Maratun, Nisrina Hamid, and Al Asy Ari Adnan Hakim. "PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI." Jurnal MANAJERIAL 20, no. 1 (2021): 66–78. http://dx.doi.org/10.17509/manajerial.v20i1.26638.

Full text

Abstract:

ABSTRACT : The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited. The number of samples in this study amounted to 96 respondents (based on the Lemeshow formula). Data analysis method in this research uses multiple linear regression. The results showed that hedonic shopping value has a positive effect on impulse buying, utilitarian value does

APA, Harvard, Vancouver, ISO, and other styles

26

Hu, Mei, and Xiang Bin Qin. "Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role." Advanced Materials Research 926-930 (May 2014): 4065–68. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.4065.

Full text

Abstract:

The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impul

APA, Harvard, Vancouver, ISO, and other styles

27

Sandra, Jelita Virliana, Tin Agustina Karnawati, and Mohammad Bukhori. "THE EFFECT OF DISCOUNT AND SHOPPING LIFE STYLE ON IMPULSE BUYING WITH POSITIVE EMOTION AS AN INTERVENING VARIABLE ON THE SHOPEE SHOPPING PLATFORM." Jurnal Ilmiah Bisnis dan Ekonomi Asia 18, no. 2 (2024): 160–69. http://dx.doi.org/10.32815/jibeka.v18i2.1895.

Full text

Abstract:

Business that employs an online store using Shopee platform is Ghealsy.id. The aim of this study is to ascertain: (1) whether Discounts have an influence on Impulse buying, (2) whether Shopping lifestyle has an influence on Impulse buying, (3) whether Positive emotions have an influence on Impulse buying, (4) whether Discounts have an influence on Positive emotions, (5) whether Shopping lifestyle has a positive influence on Positive emotions, (6) whether Discounts have an influence on Impulse buying through Positive emotions as an Intervening Variable, and (7) whether Shopping lifestyle has an

APA, Harvard, Vancouver, ISO, and other styles

28

Pokharel, Richa. "Role of In-store Atmospherics and Impulse Buying Tendency on Post Purchase Regret in Kathmandu Valley." Nepalese Journal of Management 11, no. 4 (2024): 200–219. https://doi.org/10.3126/njm.v11i4.79792.

Full text

Abstract:

This study examines the role of in-store atmospherics and impulse buying tendency on post purchase regret in Kathmandu Valley. The dependent variable of the study are impulse buying tendency and post purchase regret. Similarly, the selected independent variables are store ambient factor, store design factor, visual merchandising, sales person and sales promotion. The primary source of data is used to assess the opinions of the respondents regarding store ambient factor, store design factor, visual merchandising, sales person, sales promotion on impulse buying tendency and post purchase regret.

APA, Harvard, Vancouver, ISO, and other styles

29

Syahputri, Wineke Ardhila, and Lina Budiarti. "THE INFLUENCE OF STORE ATMOSPHERE AND LIFESTYLE ON IMPULSE BUYING AT MINISO MALL OLYMPIC GARDEN KOTA MALANG." DIVERSITY Logic Journal Multidisciplinary 2, no. 2 (2024): 56–64. http://dx.doi.org/10.61543/div.v2i2.87.

Full text

Abstract:

Background. Impulse buying behavior is described as an unplanned purchase that is made spontaneously, followed by conflicting thoughts and emotional impulses. The impulse buying phenomenon can be an opportunity for retailers to increase sales turnover and a challenge to create an attraction for consumers to visit outlets and make purchases. Consumer impulse buying behavior can be influenced by several things, namely store atmosphere and lifestyle. Research Purpose. To analyze the influence of store atmosphere and lifestyle on impulse buying at Miniso Mall Olympic Garden, Malang City. Research

APA, Harvard, Vancouver, ISO, and other styles

30

Aprianti, Vika, Harianto Simarmata, and Aenun Ni’mah. "Mengungkap Pengaruh Sales Promotion dan Shopping Lifestyle dalam Meningkatkan Pembelian Impulsif pada Platform E-Commerce Lazada." Economics Professional in Action (E-Profit) 6, no. 2 (2024): 167–73. https://doi.org/10.37278/eprofit.v6i2.930.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui pengaruh sales promotion dan shopping lifestyle terhadap impulse buying pada e-commerce lazada. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Dengan pemilihan sampel yaitu simple purposive sampling dan mengambil sampel 100 responden. Berdasarkan hasil yang diperoleh bahwa sales promotion, shopping lifestyle dan impulse buying masuk dalam kategori tinggi. Data dianalisi menggunakan teknik uji asumsi klasik analisis regresi linier berganda, koefisien korelasi, determinasi, uji t dan uji F. Berdasarkan h

APA, Harvard, Vancouver, ISO, and other styles

31

Shanti Purnamasari, Lathiyfah, Bambang Somantri, and Viska Agustiani. "Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi)." Cakrawala Repositori IMWI 4, no. 1 (2021): 36–48. http://dx.doi.org/10.52851/cakrawala.v4i1.69.

Full text

Abstract:

This study aims to determine the effect of: (1) Shopping Lifestyle on Impulse Buying, (2) Hedonic Shopping Motivation on Impulse Buying, (3) Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying. The population and sample used in this study are 100 online shopee consumers who always do Impulse Buying. The data collection technique in this research is to use primary data sources from several questionnaires. The prerequisite tests for this study were the normality test, the multicollinearity test, and the hoeteroscedasticity test. The analytical method used is multiple linear regr

APA, Harvard, Vancouver, ISO, and other styles

32

Siahaan, Ayu A., and Romindo M. Pasaribu. "PENGARUH HEDONIC SHOPPING MOTIVATION, DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING PADA PRODUK FASHION DIKALANGAN GENERASI Z DI KOTA MEDAN." Jurnal Bisnis dan Manajemen 1, no. 1 (2023): 54–64. https://doi.org/10.51622/jbm.v1i1.1231.

Full text

Abstract:

Penelitian ini untuk mengetahui dan menjelaskan pengaruh hedonic shopping motivation terhadap impulse buying dan pengaruh shopping lifestyle terhadap impulse buying. Penelitian ini menggunakan metode pendekatan kuantitatif. Sampel yang digunakan berjumlah 100 orang responden yang merupakan kalangan Generasi Z di Kota Medan dengan menggunakan purposive sampling. Variabel hedonic shopping motivation berpengaruh signifikan terhadap impulse buying, demikian juga dengan shopping lifestyle berpengaruh signifikan terhadap impulse buying. Hasil uji F dapat diperoleh kesimpulan bahwa hedonic shopping m

APA, Harvard, Vancouver, ISO, and other styles

33

Fiska Amelia Kartika, Muhtadin Amri, Azhira Fitria Rahmawati, and Adamu Abubakar Muhammad. "Impulse Buying Behavior of Mahasantri at IAIN Ponorogo in the Context of Shopee Periodic Promotions in the Perspective of Islamic Consumption Ethics." Niqosiya: Journal of Economics and Business Research 5, no. 1 (2025): 231–41. https://doi.org/10.21154/niqosiya.v5i1.4461.

Full text

Abstract:

Introduction: Impulse buying behavior is increasingly widespread, especially in the context of Shopee periodic promotions among mahasantri, sometimes it is not in accordance with consumption ethics in Islam. That way, this research was compiled which aims to find out and analyze how impulse buying behavior in the context of Shopee periodic promotions from the perspective of Islamic consumption ethics, and what are the motivations and impacts of this behavior. This research uses qualitative research methods with a descriptive approach. Based on the results of the analysis, among IAIN Ponorogo s

APA, Harvard, Vancouver, ISO, and other styles

34

Hasibuan, Fauziah Andriany, Aliman Syahuri Zein, and Nur Mutiah. "PENGARUH HALAL AWARNESS, QUALITY DAN PRICE TERHADAP IMPULSE BUYING MAKANAN INSTAN DI KALANGAN MAHASISWA." NIAGAWAN 14, no. 2 (2025): 125–35. https://doi.org/10.24114/niaga.v14i2.67198.

Full text

Abstract:

Impulse buying adalah keputusan pembelian secara tiba-tiba, terburu-buru dan tanpa perencanaan karena ada dorongan keinginan dari konsumen yang tidak dapat dihindari disebabkan oleh ketertarikan konsumen terhadap produk yang ditawarkan maupun tergoda oleh pemasar.Perilaku impulse buying dapat dialami oleh setiap orang termasuk mahasiswa untuk berbelanja impulse buying pada produk makanan instan.Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran halal (halal awarness), quality dan price terhadap pembelian impulse buying makanan instan di kalangan mahasiswa.Penelitian menggunakan metod

APA, Harvard, Vancouver, ISO, and other styles

35

Anggraini, Tika Septi, Nurul Hak, and Herlina Yustati. "Analisis Pengaruh Literasi Ekonomi, Iklan, Kontrol Diri Dan Fomo Terhadap Pembelian Impulsif Pada Gen Z." JPSDa: Jurnal Perbankan Syariah Darussalam 5, no. 1 (2025): 41–59. https://doi.org/10.30739/jpsda.v5i1.3631.

Full text

Abstract:

This study aims to analyze the effect of economic literacy, advertising, self-control, and Fear of Missing Out (FOMO) on impulse buying in Generation Z in Bengkulu City. The research method used is quantitative with the Partial Least Square (PLS) approach with the SmartPLS 4 application, involving 86 Generation Z respondents aged 12-27 years in Bengkulu City who were selected through probability sampling techniques. The variables analyzed include economic literacy, advertising, self-control, and FOMO as independent variables, and impulse buying as the dependent variable. The results showed tha

APA, Harvard, Vancouver, ISO, and other styles

36

Aragoncillo, Laura, and Carlos Orus. "Impulse buying behaviour: an online-offline comparative and the impact of social media." Spanish Journal of Marketing - ESIC 22, no. 1 (2018): 42–62. http://dx.doi.org/10.1108/sjme-03-2018-007.

Full text

Abstract:

Purpose This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. Design/methodology/approach As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with 212 valid responses. Findings Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater exten

APA, Harvard, Vancouver, ISO, and other styles

37

Rabbani, M. Rizki, Gatot Wijayanto, and Dian Puspita Novrianti. "Pengaruh Hedonic Shopping Motivation dan Shopping Lifesytle Terhadap Impulse Buying Melalui Positive Emotion." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 2, no. 3 (2023): 562–72. http://dx.doi.org/10.21776/jmppk.2022.02.3.01.

Full text

Abstract:

This study aims to analyze the effect of Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying through Positive Emotion on H&M consumers in Pekanbaru. The data collection technique in this research is literature study and questionnaires. The population in this study were H&M consumers in Pekanbaru. The number of samples taken in this study were 384 samples. The sampling method used in this study is non-probability sampling using the accidental sampling technique. The data processed using the SEM-PLS method with SmartPLS 3.0 software. The results of this study indicate th

APA, Harvard, Vancouver, ISO, and other styles

38

Nurbaiti, Dewi, Yudi Yulius, and Nandan Limakrisna. "The Effect of Self-Concept, Copywriting and Sales Promotion On Impulse Buying and Its Implications On Digital Repurchase Intention of Healthy Food and Beverage Products In Z Generation." Dinasti International Journal of Education Management And Social Science 5, no. 6 (2024): 2075–85. https://doi.org/10.38035/dijemss.v5i6.2998.

Full text

Abstract:

This study aims to analyze and prove the influence of Self-Concept, Copywriting, Sales Promotion on Impulse Buying both partially and simultaneously, as well as the influence of Self-Concept, Copywriting, Sales Promotion, Impulse Buying on Repurchase Intention both partially and simultaneously. The research method used in this study is a descriptive survey method and an explanatory survey with a sample size of 394 respondents, and the data analysis method used is SEM (Structural Equation Modelling). Based on the results of the study, the following findings were obtained, namely Self-Concept ha

APA, Harvard, Vancouver, ISO, and other styles

39

Chuang, Chun-Ling, Hong-Lin Tian, and Rong-Ho Lin. "Integrating Certainty Effect and Noninteractive Social Influence Into Impulse Buying." Social Behavior and Personality: an international journal 43, no. 5 (2015): 777–93. http://dx.doi.org/10.2224/sbp.2015.43.5.777.

Full text

Abstract:

We integrated certainty effect and noninteractive social influence into impulse buying, and explored the relationships between impulse buying tendency and intention in regard to the impacts of certainty effect and social influence. We selected 2 certainty effects (1-phase and 2-phase discounts) and 3 social influences (number, proximity, and strength) that stimulate consumers' impulse buying intention for a unique product. The participants were 416 students at 5 universities in northern Taiwan. Results of structural equation modeling indicated that impulse buying tendency positively influenced

APA, Harvard, Vancouver, ISO, and other styles

40

Devi, Dewa Ayu Chandra, and I. Nyoman Nurcaya. "PERAN POSITIVE EMOTION MEMEDIASI STORE ATMOSPHERE TERHADAP IMPULSE BUYING DI BEACHWALK KUTA BALI." E-Jurnal Manajemen Universitas Udayana 9, no. 3 (2020): 884. http://dx.doi.org/10.24843/ejmunud.2020.v09.i03.p04.

Full text

Abstract:

Pertumbuhan ritel di Indonesia kuartal pertama tahun 2019 mengalami peningkatan konsumsi karena bisa memanfaatkan event-event penting sehingga konsumen lebih mudah dalam melakukan Impulse buying. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh store atmosphere terhadap positive emotion, pengaruh positive emotion terhadap impulse buying, pengaruh store atmosphere terhadap impulse buying dan peran positive emotion dalam memediasi pengaruh store atmosphere terhadap impulse buying di Beachwalk. Populasi dalam penelitian ini adalah semua orang yang berbelanja di Mall Beachwalk. Metode p

APA, Harvard, Vancouver, ISO, and other styles

41

Huo, Chunhui, Xiaorui Wang, Muhammad Waqas Sadiq, and Ming Pang. "Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model." SAGE Open 13, no. 2 (2023): 215824402311726. http://dx.doi.org/10.1177/21582440231172678.

Full text

Abstract:

The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow experience (organism). In addition, we also examined time availability and money availability, two situational variables, as moderators of flow experie

APA, Harvard, Vancouver, ISO, and other styles

42

Suryanto, Irine. "ADVENTURE SHOPPING, IDEA SHOPPING, VALUE SHOPPING DAN SOCIAL SHOPPING TERHADAP IMPULSE BUYING TENDENCY." Arthavidya Jurnal Ilmiah Ekonomi 26, no. 1 (2024): 97–109. http://dx.doi.org/10.37303/a.v26i1.511.

Full text

Abstract:

Abstrak Penelitian ini meneliti pengaruh adventure shopping, idea shopping, value shopping dan social shopping terhadap impulse buying tendency. Pendekatan metode kuantitatif digunakan dalam peneltian ini dengan menggunakan responden pada Tokopedia Online Shop. Ditemukan bahwa adventure shopping dan value shopping terhadap impulse buying tendency kosumen Tokopedia online shop di Surabaya. Sedangkan value shopping dan social shopping tidak berpengaruh terhadap impulse buying tendency kosumen Tokopedia online shop di Surabaya.Kata Kunci: Adventure Shopping, Idea Shopping, Value Shopping Dan Soci

APA, Harvard, Vancouver, ISO, and other styles

43

Kharisma, Ayu, Suwignyo Widagdo, and Nely Supeni. "Pengaruh Promosi Penjualan, Store Atmosphere, Variasi Produk, Dan Money Availability Terhadap Impulse Buying Pada Golden Market Jember." JMBI : Jurnal Manajemen Bisnis dan Informatika 3, no. 2 (2023): 1–14. http://dx.doi.org/10.31967/prodimanajemen.v3i2.680.

Full text

Abstract:

This study aims to determine the effect of sales promotion, store atmosphere, product variety, and money availability on impulse buying in Golden Market Jember. The population in this study is all cunsumers who have made impulse buying at Golden Market Jember Supermarket. The samples used were 50 respondents who were consumers who had carries out impulse buying at Golden Market Jember Supermarket. The sampling technique used is purposive sampling. The method of data analysis uses multiple linear regression with help of SPSS 20. The test used is data instrument test (validity and reliability),

APA, Harvard, Vancouver, ISO, and other styles

44

Hasbi Mustopa Kamil Sabani and Nur Laili Fikriah. "PENGARUH VISUAL APPEAL DAN SUBJECTIVE NORMS TERHADAP IMPULSE BUYING DENGAN DIMEDIASI OLEH PERCEIVED ENJOYMENT DAN DIMODERASI OLEH USER EXPERIENCE (STUDI PADA PENGGUNA SHOPEEPAY DI KOTA MALANG)." Modus 37, no. 1 (2025): 18–44. https://doi.org/10.24002/modus.v37i1.9753.

Full text

Abstract:

The objective of this study is to explore how visual appeal and subjective norms impact impulse buying, with perceived enjoyment as a mediator and user experience as a moderator among ShopeePay users in Malang City. This research adopts a quantitative approach with a descriptive methodology. The study's population includes ShopeePay users in Malang City, with a sample of 95 participants. Data were gathered through online questionnaires, and analysis was conducted using Smart PLS version 4.0. The findings reveal that visual appeal and subjective norms have a significant effect on perceived enjo

APA, Harvard, Vancouver, ISO, and other styles

45

Widyawati, Dyah Ayu, Siti Chamidah, and Sri Hartono. "Pengaruh Shopping Lifestyle, Hedonic Shopping Value, dan Shopping Emotion Terhadap Impulse Buying Pada Konsumen Shopee (Studi pada Masyarakat di Ponorogo)." Jurnal Manajemen 7, no. 2 (2023): 11–19. http://dx.doi.org/10.54964/manajemen.v7i2.215.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui pengaruh Shopping Lifestyle, Hedonic Shopping Value dan Shopping Emotion Terhadap Impulse Buying pada Konsumen Shopee (studi pada masyarakat di Ponorogo). Teknik analisis yang digunakan pada penelitian ini adalah teknik analisis kuantitatif dengan menggunakan program statistik SPSS versi 16. Dalam penelitian ini melibatkan 100 masyarakat di Ponorogo sebagai responden. Hasil penelitian secara parsial menunjukan bahwa Shopping Lifestyle berpengaruh positif dan signifikan terhadap Impulse Buying, Hedonic Shopping Value berpengaruh positif dan signifikan t

APA, Harvard, Vancouver, ISO, and other styles

46

Shrestha, Arpan. "Unplanned Purchases: The Influence of Sales Promotions on Impulse Buying." Kshitiz Management Review 1, no. 1 (2025): 77–89. https://doi.org/10.3126/kmr.v1i1.78258.

Full text

Abstract:

This study examines the influence of sales promotion efforts on impulse buying behavior in retail stores in Nepal. It investigates various sales promotional tools deployed for FMCG and their effectiveness in triggering impulse buying. This study includes four basic sales promotional tools viz. price discount; coupon; buy one, get one free; and consumer sweepstake. These environmental stimuli are considered as independent variables to predict the impulse buying behavior of the consumers. Under the realm of deductive approach, a survey was conducted among retail shoppers using a structured quest

APA, Harvard, Vancouver, ISO, and other styles

47

Patel, Asst.prof. Krutika Dignesh. "Impact of Impluse Buying Behaviour on Consumer." International Journal of Advance and Applied Research 6, no. 25(A) (2025): 180–83. https://doi.org/10.5281/zenodo.15308926.

Full text

Abstract:

<strong>Abstract:</strong> Impulse buying behavior is a pervasive phenomenon that affects consumers worldwide, with significant implications for their financial well-being and purchasing decisions. Despite its prevalence, impulse buying remains a complex and multifaceted construct, influenced by a range of factors including emotional triggers, social media, and demographic differences. This research paper provides a comprehensive review of the literature on impulse buying behavior, synthesizing existing knowledge and identifying key themes and patterns. The paper explores the definition and co

APA, Harvard, Vancouver, ISO, and other styles

48

Pangestuti, Eka, and Kabul Trifiyanto. "Pengaruh Point of Purchase Display Price Discount dan Bonus Pack Terhadap Impulse Buying." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 3, no. 1 (2021): 124–37. http://dx.doi.org/10.32639/jimmba.v3i1.770.

Full text

Abstract:

Penelitian ini bertujuan untuk mengetahui pengaruh point of purchase display, price discount dan bonus pack terhadap impulse buying pada konsumen Indomaret di Kecamatan Kebumen, dengan menggunakan Skala Likert. Penelitian ini mengambil sampel 100 responden pada konsumen Indomaret. Hipotesis diuji menggunakan program SPSS 25.0 for windows. Hasil penelitian ini menunjukan bahwa point of purchase display berpengaruh terhadap impulse buying. Price discount berpengaruh terhadap impulse buying. Bonus pack berpengaruh terhadap impulse buying. Dan secara bersama-sama point of purchase display, price d

APA, Harvard, Vancouver, ISO, and other styles

49

Desai, Abhay. "Impulse buying – demographic aspect." Journal of Management Research and Analysis 5, no. 3 (2018): 236–38. http://dx.doi.org/10.18231/2394-2770.2018.0037.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Button, Dixie. "Evolution of Impulse Buying." International Journal of Business Competition and Growth 7, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbcg.2020.10033481.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!