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Kalla, Supriya M., and A. P. Arora. "Impulse Buying." Global Business Review 12, no. 1 (December 23, 2010): 145–57. http://dx.doi.org/10.1177/097215091001200109.
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Nomleni, Anton PW. "Analisis Hubungan dan Pengaruh Metode Pembayaran dengan Impuls Buying Motive Dan Kontribusinya Terhadap Kepuasan Pelanggan e-commerce Shopee di Tangerang Raya." Journal of Social Science and Digital Marketing 3, no. 1 (January 8, 2023): 57–66. http://dx.doi.org/10.47927/jssdm.v3i1.499.
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Penelitian ini bertujuan untuk mengetahui hubungan dan pengaruh antara metode pembayaran Shopee yakni Shopee pay, COD dan Shopee pay later dalam membentuk Impulse Buying Motive serta Kepuasan Pelanggan. Penelitian ini menggunakan 175 pelanggan e-commerce Shopee sebagai responden di Tangerang Raya. Pengumpulan data menggunakan daftar pernyataan dan disebarkan kepada konsumen. Data yang terkumpul diolah dengan menggunakan SEM. Hasil analisis dan bahasan menunjukkan bahwa antara Shopee Pay, COD dan Shopee Pay Later secara simultan terhadap Impulse Buying Motive, ternyata yang signifikan adalah Shopee Pay later terhadap Impuls Buying Motive (IBM). Kemudian antara Shopee Pay, COD, Shopee Pay dan Impuls Buying Motive (IBM) secara simultan terhadap Kepuasan pelanggan, ternyata hanya Impulse Buying Motive (IBM) yang berpengaruh secara signifikan terhadap kepuasan pelanggan. Model penelitian menjadi Shopee Pay Later berpengaruh terhadap Impulse Buying Motive dan menciptakan Kepuasan pelanggan.
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Moayery, Meysam, Lorea Narvaiza Cantín, and Juan José Gibaja Martíns. "Reflective and Impulsive Predictors of Unhealthy Snack Impulse Buying." Review of Marketing Science 16, no. 1 (June 26, 2019): 49–84. http://dx.doi.org/10.1515/roms-2018-0038.
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Abstract While impulse buying has been conceptualized as a product of impulses, this study proposes that both reflective and impulsive determinants can outline impulse buying. Following a dual-system model that distinguishes between a reflective and an impulsive system, we hypothesized that unhealthy snack impulse buying can be differentially influenced by either impulsive system or reflective system as a function of self-regulatory resources. Participants in the experiment were randomly assigned to one of the conditions of the two-group design (self-regulatory resources depletion vs. control condition); then they were given the opportunity to take part in a mock store spontaneous buying situation. While the impulsive system was represented by impulse buying tendency and unhealthy snack buying habit, dietary restraint represented the reflective system. The dependent variables were the number of unhealthy snacks purchased and the percentage of unhealthy snacks purchased. The results provided the first empirical foundation for reflective and impulsive aspects of impulse buying behavior. The findings showed that self-regulatory resources moderate the impact of both reflective and impulsive determinants on unhealthy snack impulse buying. While the reflective system (dietary restraint) only determined the behavior in the high self-regulatory resource condition, the impulsive system (impulse buying tendency and habit) associated with the behavior when self-regulatory resources were diminished. There was one exceptional case in which habit determined the percentage of unhealthy snacks purchased even in the high self-regulatory resource condition.
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Rook, Dennis W. "The Buying Impulse." Journal of Consumer Research 14, no. 2 (September 1987): 189. http://dx.doi.org/10.1086/209105.
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Thakur, Chandan, Ashwini Diwekar, B. Jagadeshwar Reddy, and Niteesh Gajjala. "A Study of the Online Impulse Buying Behaviour during COVID-19 Pandemic." International Journal of Research in Engineering, Science and Management 3, no. 9 (September 18, 2020): 86–90. http://dx.doi.org/10.47607/ijresm.2020.294.
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Impulse buying is an important element in e-commerce. Now-a-days impulse buying has become so common that it constitutes approximately 50 percent of total spending by customers. Technology provides endless opportunities to customers for impulse buying by providing faster, smarter and convenient buying options. People are forced to stay indoors due to pandemic and as a consequence they spend more time on internet. This research paper investigates the phenomenon of impulse buying behaviour during pandemic as well as the factors behind the impulse buying behaviour. It brings insight regarding online impulse buying, impact of advertisements on impulse buying and price concerns during impulse buying. After a thorough literature review to explore key factors related to impulse buying, a survey has been conducted to record the data of various customers involved in impulse buying. After analysing the data, conclusions have been drawn with respect to various aspects of impulse buying.
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Pardede, Ratlan, and Dwi Puteri. "PENGARUH PERILAKU KONSUMEN GENERASI Y TERHADAP PEMBELIAN IMPULS DARING PADA E-DAGANG LAZADA INDONESIA." Jurnal Manajemen Kewirausahaan 18, no. 2 (February 22, 2022): 135. http://dx.doi.org/10.33370/jmk.v18i2.691.
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Penelitian ditujukan untuk menguji pengaruh perilaku konsumen generasi Y seperti atribut situs, keamanan privasi, layanan belanja daring, dan kenikmatan berbelanja, serta permediasi kenikmatan berbelanja terhadap pembelian impuls daring. Perkembangan e-dagang yang pesat disertai perilaku konsumen generasi Y cenderung melakukan pembelian secara tidak terencana atau pembelian impuls. Penelitian ini bersifat kuantitatif dengan data primer menggunakan metode purposive sampling. Jumlah responden sebanyak 161 dengan kriteria generasi Y di Indonesia yang berumur 16 – 33 tahun dan pernah berbelanja di situs Lazada Indonesia. Metode analisis data menggunakan Structural Equation Model (SEM) dengan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa atribut situs berpengaruh langsung terhadap perilaku pembelian impuls daring, tetapi keamanan privasi. Layanan belanja daring tidak berpengaruh langsung terhadap pembelian impuls daring. Atribut situs, keamanan privasi, dan layanan belanja daring berpengaruh terhadap kenikmatan berbelanja. Kenikmatan berbelanja berpengaruh terhadap perilaku pembelian impuls daring. Kata kunci: atribut situs, keamanan privasi, kenikmatan berbelanja, layanan belanja daring, pembelian impuls daring ABSTRACT This research aimed to examine the effect of Y Generation consumer behavior such as site attributes, privacy security, online shopping services and shopping enjoyment, and mediation of shopping enjoyment on online impulse buying. The rapid development of e-commerce and the behavior of Y Generation consumers tend to make unplanned purchases or impulse purchases. This research is quantitative with primary data using purposive sampling method. The number of respondents are 161 people using the criteria of Y Generation in Indonesia who aged 16-33 years and have ever shopped on the Lazada Indonesia site. The data analysis method used the Structural Equation Model (SEM) with the Smart-PLS 3.0 application. The results of this research indicate that the website attributes directly significant effect on the online impulse buying behavior, but security privacy and online shopping services does not directly significant to online impulse buying behavior. The website attributes, security privacy, online shopping services have significant effect to shopping enjoyment and shopping enjoyment has significant effect to online impulse buying behavior. Keywords: online impulse buying behavior, online shopping services, security privacy, shopping enjoyment, website attributes
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Ernestivita, Gesty, Budiyanto ., and Suhermin . "Increasing Impulse Buying Customer Through Social Media Influencer: E-WOM, Testimonial, Flashsale as Stimulus." International Journal of Research and Review 9, no. 12 (December 8, 2022): 59–69. http://dx.doi.org/10.52403/ijrr.20221207.
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Shopee as a shopping platform with the most traffic in Indonesia has various features that can increase transactions due to the impact of changes in consumer shopping patterns including E-WOM and testimonials containing after-purchase consumer reviews and flashale. Therefore, the purpose of this study is to analyze: the effect of E-WOM on SMI, the effect of testimonials on SMI, the effect of flashale on SMI, the effect of E-WOM on impulse buying, the effect of testimonials on impulse buying, the effect of flashsale on impulse buying, the effect of SMI on impulse buying, the effect of E-WOM on impulse buying, the effect of Testimonial on impulse buying, the effect of Flashsale on impulse buying through SMI on the Shopee platform. This study uses a quantitative approach and SEM-PLS analysis. The population of this research is all unlimited users of the Shopee platform and a sample of 180 respondents. The results of this study state that there is a significant effect of E-WOM on SMI, testimonials on SMI, flashsale on SMI, E-WOM on impulse buying, testimonials on impulse buying, and flashsale on impulse buying. SMI on impulse buying and E-WOM, testimonials and flashsale on impulse buying through SMI. Keywords: E-WOM, Testimonial, Flashsale, SMI, Impulse Buying
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Hussain, Sana, and Danish Ahmed Siddiqui. "The Influence of Impulsive Personality Traits and Store Environment on Impulse Buying of Consumer in Karachi." International Journal of Business Administration 10, no. 3 (March 27, 2019): 50. http://dx.doi.org/10.5430/ijba.v10n3p50.
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This study was aimed to understand and assess the role of store environment, impulsive buying personality traits, impulsive buying tendency, and urge to buy on impulsive buying. Data was collected from 250 respondents and analyzed using Structural Equation Modeling technique, findings suggested that impulse buying was positively associated with impulse buying tendency, impulsively personality trait and urge to buy. The most important finding of the study is the insignificant effect of store environment on consumers that are instinctive buyers. The study also suggests that impulsive traits of the consumer directly lead to impulse buying. It actually don’t need some drive such as store environment that would stimulate their impulse buying tendency. However, this study didn’t find any effect of demographic variables (gender and income) on impulse buying tendency. The overall store environment has insignificant effect on consumer impulse purchase but different attributes such as cleanliness and arrangement of product has relative impact on impulse buying that’s why the retailers should focus on store environment elements such as crowd, sales employee, entertainment, lighting, aroma and display etc. to stimulate impulse buying. This study confirmed the role of personality in encouraging impulse buying at retail outlets. Marketers should identify ways to reach out open ended and extrovert people to target their promotional offers.
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Fasyni, Awisal, Astra Prima Budiarti, and Rizki Sri Lasmini. "FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING." Jurnal Ekonomi Bisnis dan Kewirausahaan 10, no. 2 (August 29, 2021): 175. http://dx.doi.org/10.26418/jebik.v10i2.47796.
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ABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-stores, positive (emotional) responses to products and social interactions can encourage the online impulse buying. Meanwhile, product risk has no effect on impulse buying, so product risk will not be related to the occurrence of online impulse buying. Online businessmen can encourage impulse buying by presenting attractive e-stores and providing communication space for fellow consumers through various media to be able to share information about products and shopping experiences. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi online impuls buying. Populasi dalam penelitian ini adalah orang-orang yang pernah berbelanja secara impulsif pada berbagai e-store di Indonesia seperti Shopee, Lazada, Bukalapak dan Tokopedia. Ukuran sampel penelitian adalah 325 responden. Data dikumpulkan dengan menyebarkan kuesioner melalui media sosial dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan keadaan mengalir, persepsi produk dan interaksi sosial mempunyai pengaruh positif terhadap pembelian online secara impulsif sehingga kesenangan yang dirasakan konsumen ketika menelusuri e-store, respon (emosi) positif terhadap produk dan interaksi sosial yang dilakukan konsumen dapat mendorong munculnya pembelian impulsif online. Sementara resiko produk tidak mempunyai pengaruh terhadap pembelian impulsif sehingga besar kecilnya resiko produk tidak akan berhubungan dengan terjadinya online impuls buying. Pelaku bisnis online dapat mendorong terjadinya pembelian impulsif dengan menghadirkan e-store yang menarik dan menyediakan ruang komunikasi antarkonsumen melalui berbagai media untuk dapat saling berbagi informasi mengenai produk dan pengalaman berbelanja.JEL : M31
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Yaseen, Kalsoom, Sohail Kamran, and Fozia Malik. "IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL." Pakistan Journal of Social Research 04, no. 03 (September 30, 2022): 121–31. http://dx.doi.org/10.52567/pjsr.v4i03.693.
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Customer research has paid a lot of attention to consumer impulse buying. The phenomena is intriguing since it is influenced by both external, market-related inputs and a number of internal psychological elements. The research attempts to comprehend the factors affecting impulse buying behaviour of consumers typically when they consider purchasing new products. Furthermore, the effects of different concepts on the impulse buying are discovered, such as impulse buying intention, new product knowledge and promotional signage in the Pakistani context. This study uses a survey method to test a theoretically grounded set of hypotheses. Using a 22 items questionnaire, the data were obtained from 200 respondents and the data were analysed using SPSS. This study findings reveal that new product knowledge and promotional signage has positive and significant influence on consumers’ impulse buying behaviour as well as impulse buying intention, similarly our mediator that is impulse buying intention also has a positive significant influence on consumers’ impulse buying behaviour. There lies a partial mediation between the promotional signage and impulse buying behaviour in the presence of mediator but impulse buying intention has no significant mediating impact between new product knowledge and impulse buying behaviour. The paper supports the importance of new product knowledge and promotional signage as key drivers of consumer’s impulse buying behaviour. It further underlines the importance of consumer’s impulse buying intention with a mediating effect between new product knowledge, promotional signage and consumer’s impulse buying behaviour. Marketers, retailers, executives and managers can have advantage from these findings for future marketing strategies and can acquire new customers by retaining the old ones to achieve long-term performance objectives. Keywords: Impulse Buying, Behaviour, Purchase Intention, Product Knowledge, Promotional Signage.
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Satria, Aan, and Okki Trinanda. "Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang." Jurnal Ecogen 2, no. 3 (October 17, 2019): 463. http://dx.doi.org/10.24036/jmpe.v2i3.7418.
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The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.
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Desriane, Aliya Syalikha, Hamiyati, and Elmanora. "KONSEP DIRI SEBAGAI PENGONTROL IMPULSE BUYING PADA IBU RUMAH TANGGA." JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) 8, no. 02 (October 31, 2021): 199–209. http://dx.doi.org/10.21009/jkkp.082.08.
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Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh konsep diri terhadap impulse buying pada ibu rumah tangga. Penelitian ini dilakukan di Kelurahan Baros, Kota Sukabumi, Provinsi Jawa Barat. Penelitian ini melibatkan 100 orang ibu rumah tangga yang dipilih secara puposive. Pengumpulan data dilakukan pada bulan April sampai dengan Juni 2021 dengan menggunakan metode survey. Data dianalisis dengan menggunakan statistika deskriptif dan statistika inferensial (uji regresi linear sederhana). Hasil penelitian menunjukkan bahwa konsep diri dan impulse buying pada ibu rumah tangga termasuk dalam kategori sedang. Konsep diri berpengaruh negatif dan signifikan terhadap impulse buying. Hasil analisis ini mengindikasikan bahwa konsep diri yang semakin baik dapat menurunkan impulse buying pada ibu rumah tangga. Artinya, impulse buying pada ibu rumah tangga dapat dikontrol oleh konsep diri ibu rumah tangga tersebut. Dengan demikian, cara yang dapat dilakukan untuk mengurangi impulse buying pada ibu rumah tangga adalah dengan cara meningkatkan konsep diri pada ibu rumah tangga.
Kata kunci: ibu rumah tangga, impulse buying, konsep diri, perilaku konsumen
Self-Concept as Impulse Buying Controller in Homemakers
Abstract
This study aims to analyze the effect of self-concept on impulse buying at homemakers. The location conducted this research is Baros Village, Sukabumi City, West Java Province. This study involved 100 homemakers who were selected purposively. Data collection was carried out from April to June 2021 using the survey method. Data were analyzed using descriptive statistics and inferential statistics (simple linear regression test). The results showed that homemakers had self-concept and impulse buying in the medium category. Self-concept has a negative and significant effect on impulse buying. The results of this analysis indicate that a better self-concept can reduce impulse buying for homemakers. That is, the housewife's self-concept can control impulse buying at homemakers. Thus, the way to minimize impulse buying for homemakers is by increasing the self-concept of homemakers.
Keywords: consumer behavior, homemakers, impulse buying, self-concept
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Desai, Abhay. "Impulse buying – demographic aspect." Journal of Management Research and Analysis 5, no. 3 (September 15, 2018): 236–38. http://dx.doi.org/10.18231/2394-2770.2018.0037.
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Button, Dixie. "Evolution of Impulse Buying." International Journal of Business Competition and Growth 7, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbcg.2020.10033481.
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Button, Dixie. "Evolution of impulse buying." International Journal of Business Competition and Growth 7, no. 2 (2020): 104. http://dx.doi.org/10.1504/ijbcg.2020.111948.
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Sharma, Piyush, Bharadhwaj Sivakumaran, and Roger Marshall. "Looking beyond impulse buying." European Journal of Marketing 48, no. 5/6 (May 6, 2014): 1159–79. http://dx.doi.org/10.1108/ejm-08-2011-0440.
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Purpose – This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale. Design/methodology/approach – Two studies with undergraduate and MBA students in Singapore, UK and USA were used to develop the revised CI scale and to test its cross-cultural measurement invariance and predictive validity. Findings – CI is a three-dimensional construct with cognitive (imprudence), affective (self-indulgence) and behavioural (lack of self-control) dimensions. However, self-indulgence and lack of self-control positively (do not) correlate for consumers with independent (interdependent) self-concepts. These three dimensions also vary in their influence on different types of self-regulatory failures. Research limitations/implications – The student participants used in all the studies may be relatively younger and better educated compared to average consumers. Hence, there is a need to test the revised CI scale with diverse consumer populations. Practical implications – The revised CI scale would help future researchers study the influence of CI across diverse cultures and self-regulatory failures in a reliable and rigorous manner. Social implications – Our findings may help control the onset and spread of self-regulatory failures among young consumers by early identification of their psychological origins. Originality/value – This paper extends the scope of CI beyond impulse buying to study its impact on self-regulatory failure across five diverse behavioural domains (driving, eating, entertainment, shopping and substance abuse).
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Sherlin, Intan, Indra Budaya, and Edwin Bustami. "PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING." Journal of Business Studies and Mangement Review 5, no. 2 (July 8, 2022): 242–47. http://dx.doi.org/10.22437/jbsmr.v5i2.17292.
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We study online shop impulse buying behaviour of college students in some private universities at Sungai Penuh city and formulate problems as follows: (1) how could price discount affect their impulse buying behaviour? (2) How could bonus packs affect their impulse buying behaviour? (3) How could hedonic value affect their impulse buying behaviour? (4) How could price discount, bonus pack, and hedonic value altogether affect their impulse buying behavior? We spread questionners among 60 students of private universities in Sungai Penuh city and use descriptive quantitative techniques for data analysis. Results of the study shows that there is a significant influence of price discounts and bonus packs, partially, on impulse buying behaviour of these college students. While the hedonic value has a little to no significant effect on their impulse buying behaviour. For price discounts, bonus packs, and hedonic values altogether, there is a significant effect on impulse buying behaviour simultaneously. The influence of price discount, bonus pack, and hedonic value on impulse buying behaviour is 16.9%, with 83.1% are from another influences that need to be further studied for future research.
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Shaleha, Waode Maratun, Nisrina Hamid, and Al Asy Ari Adnan Hakim. "PENGARUH HEDONIC SHOPPING VALUE, UTILITARIAN VALUE, DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MINNISOU LIPPO PLAZA KENDARI." Jurnal MANAJERIAL 20, no. 1 (December 9, 2021): 66–78. http://dx.doi.org/10.17509/manajerial.v20i1.26638.
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ABSTRACT : The purpose of this research is to analyze the effect of hedonic value, utilitarian value and store atmosphere on impulse buying. The population in this study were consumers in Kendari City who had shopped and visited Minnisou Lippo Plaza Kendari. The population in this study is infinite which means unlimited. The number of samples in this study amounted to 96 respondents (based on the Lemeshow formula). Data analysis method in this research uses multiple linear regression. The results showed that hedonic shopping value has a positive effect on impulse buying, utilitarian value does not have a positive effect on impulse buying, store atmosphere has a positive effect on impulse buying, and hedonic shopping value, utilitarian value and store atmosphere together positively influence positive impulse buying. Keywords: Hedonic Shopping Value; Utilitarian Value; Store Atmosphere, Impulse Buying ABSTRAK : Tujuan dalam penelitian ini adalah untuk menganalisis pengaruh hedonic value, utilitarian value dan store atmosphere terhadap impulse buying. Populasi dalam penelitian ini adalah konsumen di Kota Kendari yang pernah belanja dan mengunjungi Minnisou Lippo Plaza Kendari. Adapun jumlah populasi pada penelitian ini bersifat infinite yang artinya tidak terbatas. Jumlah sampel dalam penelitian ini berjumlah 96 responden (berdasarkan rumus lemeshow). Metode analisis data dalam penelitian ini menggunakan regresi linear berganda. Hasil penelitian menunjukan bahwa hedonic shopping value berpengaruh positif terhadap impulse buying, utilitarian value tidak berpengaruh positif terhadap impulse buying, store atmosphere berpengaruh positif terhadap impulse buying, dan hedonic shopping value, utilitarian value dan store atmosphere secara Bersama-sama berpengaruh positif terhadap impulse buying. Keywords : Hedonic Shopping Value; Utilitarian Value; Store Atmosphere, Impulse Buying
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Hu, Mei, and Xiang Bin Qin. "Time Pressure Effects on Impulse Buying in Sales Situation: Need for Cognitive Closure of Intermediary Role." Advanced Materials Research 926-930 (May 2014): 4065–68. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.4065.
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The impulse buying is a special kind of irrational behavior; the impact factor has been research hotspot of scholars and the focus of companies. Based on the analysis of the phenomenon of impulse buying and the literature of impulse buying, we realize time pressure is the important influencing factor on impulse buying. In this paper, we study time pressure effects on impulse buying behavior, and the need for cognitive closure of intermediary role and regulation of demographic variables in promotion situation, on the basis of that we constructed the model of under time pressure effects on impulse buying in promotion situation. We expect this paper can promote the related theory research of impulse buying, and provide theory basis for merchants take reasonable promotion methods.
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Shanti Purnamasari, Lathiyfah, Bambang Somantri, and Viska Agustiani. "Pengaruh Shopping Lifestyle dan Hedonic Shopping Motivation terhadap Impulse Buying pada Shopee.Co.Id (Studi Kasus di Lingkungan Mahasiswa Kota Sukabumi)." Cakrawala Repositori IMWI 4, no. 1 (July 12, 2021): 36–48. http://dx.doi.org/10.52851/cakrawala.v4i1.69.
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This study aims to determine the effect of: (1) Shopping Lifestyle on Impulse Buying, (2) Hedonic Shopping Motivation on Impulse Buying, (3) Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying. The population and sample used in this study are 100 online shopee consumers who always do Impulse Buying. The data collection technique in this research is to use primary data sources from several questionnaires. The prerequisite tests for this study were the normality test, the multicollinearity test, and the hoeteroscedasticity test. The analytical method used is multiple linear regression analysis. The results of this study indicate that shopping lifestyle has a significant effect on impulse buying. Hedonic shopping motivation has not effect on impulse buying. Simultaneously, shopping lifestyle and hedonic shopping motivation have an effect on impulse buying.
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Aragoncillo, Laura, and Carlos Orus. "Impulse buying behaviour: an online-offline comparative and the impact of social media." Spanish Journal of Marketing - ESIC 22, no. 1 (April 16, 2018): 42–62. http://dx.doi.org/10.1108/sjme-03-2018-007.
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Purpose This paper aims to explore the phenomenon of impulse buying in the fashion industry. The online and offline channels are compared to determine which is perceived as leading to more impulsive buying. Design/methodology/approach As the result of the literature review, three research questions are proposed and examined through an online self-administered survey with 212 valid responses. Findings Results show that the offline channel is slightly more encouraging of impulse buying than the online channel; factors that encourage online impulse buying explain this behaviour to a greater extent than do discouraging factors; social networks can have a big impact on impulse buying. Research limitations/implications Findings are limited by the sampling plan, the sample size and the measurement of some of the variables; only one product type is analysed. Further research is needed to confirm that shipping-refund costs and delayed gratification (traditionally, discouraging factors of online buying) encourage online impulse buying; clarify contradictory results regarding the role of online privacy and convenience. This research contributes to the validation of a scale to measure the influence of social media on impulse buying behaviour. Practical implications Offline companies can trigger the buying impulse to a greater extent than online retailers. Managers must carefully select social networks to encourage impulse buying, Facebook and Instagram being the most influential; Twitter has the least impact. Originality/value This study compares the impulse buying phenomenon in both the physical store and the internet. Moreover, the influence of social networks on impulse buying is also explored.
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Chuang, Chun-Ling, Hong-Lin Tian, and Rong-Ho Lin. "Integrating Certainty Effect and Noninteractive Social Influence Into Impulse Buying." Social Behavior and Personality: an international journal 43, no. 5 (June 13, 2015): 777–93. http://dx.doi.org/10.2224/sbp.2015.43.5.777.
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We integrated certainty effect and noninteractive social influence into impulse buying, and explored the relationships between impulse buying tendency and intention in regard to the impacts of certainty effect and social influence. We selected 2 certainty effects (1-phase and 2-phase discounts) and 3 social influences (number, proximity, and strength) that stimulate consumers' impulse buying intention for a unique product. The participants were 416 students at 5 universities in northern Taiwan. Results of structural equation modeling indicated that impulse buying tendency positively influenced impulse buying intention in terms of certainty effects and social influences; there was a positive relationship between certainty effects and social influences in impulse buying intention; the students preferred 2-phase to 1-phase discounts; and, in descending order, the social influences of strength, number, and proximity impacted impulse buying intention. We concluded that marketers can use certainty effects and noninteractive social influences to stimulate consumers' buying intention.
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Devi, Dewa Ayu Chandra, and I. Nyoman Nurcaya. "PERAN POSITIVE EMOTION MEMEDIASI STORE ATMOSPHERE TERHADAP IMPULSE BUYING DI BEACHWALK KUTA BALI." E-Jurnal Manajemen Universitas Udayana 9, no. 3 (March 3, 2020): 884. http://dx.doi.org/10.24843/ejmunud.2020.v09.i03.p04.
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Pertumbuhan ritel di Indonesia kuartal pertama tahun 2019 mengalami peningkatan konsumsi karena bisa memanfaatkan event-event penting sehingga konsumen lebih mudah dalam melakukan Impulse buying. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh store atmosphere terhadap positive emotion, pengaruh positive emotion terhadap impulse buying, pengaruh store atmosphere terhadap impulse buying dan peran positive emotion dalam memediasi pengaruh store atmosphere terhadap impulse buying di Beachwalk. Populasi dalam penelitian ini adalah semua orang yang berbelanja di Mall Beachwalk. Metode penentuan sampel yang digunakan dalam studi ini adalah dengan teknik purposive sampling yaitu teknik penentuan sampel dengan mempertimbangkan kriteria yang ditentukan oleh peneliti. Sampel yang dipilih dalam penelitian ini sebanyak 102 responden. Data dianalisis menggunakan teknik analisis jalur. Hasil penelitian menunjukkan bahwa store atmosphere berpengaruh positif dan signifikan terhadap positive emotion, positive emotion mempunyai pengaruh positif dan signifikan terhadap impulse buying. store atmosphere berpengaruh positif dan signifikan terhadap impulse buying. Positive emotion memediasi pengaruh store atmosphere terhadap impulse buying di Beachwalk
Kata kunci: Store atmosphere, Positive emotion, Impulse buying
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Huo, Chunhui, Xiaorui Wang, Muhammad Waqas Sadiq, and Ming Pang. "Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model." SAGE Open 13, no. 2 (April 2023): 215824402311726. http://dx.doi.org/10.1177/21582440231172678.
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The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow experience (organism). In addition, we also examined time availability and money availability, two situational variables, as moderators of flow experience and impulse buying behavior. To explore the factors that contribute to consumers’ impulse buying behavior, an online survey ( n = 375) was done in China. The empirical findings indicate that social presence and sales promotion positively affect flow experience, subsequently triggering consumers’ impulse buying behavior in live streaming. The results also indicated the positive moderation of money availability and time availability. Theoretically, the findings contribute to live- streaming commerce literature and impulse-buying literature. The findings also provide insightful managerial implications for live-streaming merchants to better understand impulse buying behavior to develop an effective marketing strategy.
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Pangestuti, Eka, and Kabul Trifiyanto. "Pengaruh Point of Purchase Display Price Discount dan Bonus Pack Terhadap Impulse Buying." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 3, no. 1 (April 26, 2021): 124–37. http://dx.doi.org/10.32639/jimmba.v3i1.770.
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Penelitian ini bertujuan untuk mengetahui pengaruh point of purchase display, price discount dan bonus pack terhadap impulse buying pada konsumen Indomaret di Kecamatan Kebumen, dengan menggunakan Skala Likert. Penelitian ini mengambil sampel 100 responden pada konsumen Indomaret. Hipotesis diuji menggunakan program SPSS 25.0 for windows. Hasil penelitian ini menunjukan bahwa point of purchase display berpengaruh terhadap impulse buying. Price discount berpengaruh terhadap impulse buying. Bonus pack berpengaruh terhadap impulse buying. Dan secara bersama-sama point of purchase display, price discount dan bonus pack berpengaruh terhadap impulse buying.
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Chuah, Siew Lin, and Chin Chuan Gan. "The Influence of Individual Internal Factors on Impulse Buying Behaviour through Online Shopping." GATR Global Journal of Business Social Sciences Review 1, no. 1 (February 25, 2013): 59–69. http://dx.doi.org/10.35609/gjbssr.2013.1.1(7).
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Objective The aim of this research is to identify whether personality, emotions, and hedonic motivation influence impulse buying behaviour when shopping online. Methodology/Technique A total of 270 samples were collected through online. Factor analysis and multiple linear regression were conducted in this research. Findings The result shows that personality and hedonic motivations are positively related to online impulse buying, whereas emotions are not positively related to online impulse buying. Type of Paper: Empirical paper Novelty : Previous research had focused more on the external factors that influence online impulse buying. There is a lack of research focus on internal factors that influence online impulse buying. In this research, the individual internal factors such as personality, emotions, and hedonic motivations are used to clarify the relationships between online impulse buying and the individual internal factors. Keywords: Emotions, Hedonic Motivation, Impulse Buying Behaviour, Online Shopping, Personality.
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Kwon, Jookyung, and Jiseon Ahn. "The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency." International Journal of Quality and Service Sciences 13, no. 3 (August 17, 2021): 456–70. http://dx.doi.org/10.1108/ijqss-09-2020-0141.
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Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.
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Masitoh, Martina Rahmawati, Gugup Tugi Prihatma, and Alfin Alfianto. "Pengaruh Sales Promotion, Hedonic Browsing, dan Impulse Buying Tendency terhadap Impulse Buying Pelanggan E-Commerce Shopee." Sains Manajemen 8, no. 2 (December 21, 2022): 88–104. http://dx.doi.org/10.30656/sm.v8i2.5307.
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Abstrak: Penelitian ini bertujuan untuk menyelidiki pengaruh sales promotion, hedonic browsing, dan impulse buying tendency terhadap impulse buying pada pelanggan E-Commerce Shopee di Indonesia. Penelitian ini merupakan penelitian kuantitatif dan merupakan penelitian survei. Metode pengambilan sampel dengan menggunakan purposive sampling. Data didapatkan dari penyebaran kuesioner. Sampel dalam penelitian ini adalah 111 responden. Data diolah secara statistik dengan menggunakan Structural Equation Modeling (PLS-SEM). Pengujian instrument penelitian dilakukan dengan pengujian validitas konvergen dan validitas diskriminan. Penelitian ini juga menghitung koefisien determinasi. Pengujian hipotesis dengan melihat nilai koefisien jalur. Hasil penelitian menunjukkan bahwa sales promotion, hedonic browsing, impulse buying tendency berpengaruh secara positif dan signifikan terhadap impulse buying.
Kata kunci: sales promotion, hedonic browsing, impulse buying tendency, dan impulse buying
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Suhaemi, Muhamad, and Juliandra Muharram. "Pengaruh Lingkungan Fisik Dan Hedonic Shopping Value Terhadap Pembelian Tidak Direncanakan Di Giant Express Cilegon." Jurnal Manajemen 8, no. 2 (December 26, 2018): 116. http://dx.doi.org/10.30656/jm.v8i2.919.
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This study aims to determine the effect service scape on impulse buying, to determine the effect hedonic shoping value on impulse buying , and to determine the effect service scape and hedonic shoping value on impulse buying at giant express Cilegon.This study uses quantitative research methode population in this study is consumerswho have shoped at giant express cilegon data were analyzed with SPSS version 20. The methode of selecting type of sample used accidental sampling. Data was done collection by spreading questionnaires to 100 respondents.While based on simultant test with f test results showed that variables of servicescape and hedonic shoping value simultaneously significant effect on impulse buying. Based on partial test with t test showed that variables of service scape effect the significance of the impulse buying with a significance level of 0,000. And hedonic shoping value has significane effect of the impulse buying with a significant level of 0,000.Keyword : Servicscape, Hedonic Shopping Value, Impulse Buying
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Darmaningrum, Putu Cindy Clarista, and I. Putu Gde Sukaatmadja. "PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING." E-Jurnal Manajemen Universitas Udayana 8, no. 6 (March 10, 2019): 3756. http://dx.doi.org/10.24843/ejmunud.2019.v08.i06.p17.
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The purpose of this study is to explain the role of enjoyment shopping mediating hedonic motivation towards impulse buying. This research was conducted at consumers of Stradivarius Beachwalk. The measure of samples used in this study were 105 respondents, with a purposive sampling method. Data collection is done through questionnaires, interviews, and observations. The analysis technique used is path analysis. Based on the results, it was found that shopping enjoyment is able to mediate partially hedonic motivation towards impulse buying. Furthermore, hedonic motivation has a positive and significant effect on impulse buying; hedonic motivation has a positive and significant effect on shopping enjoyment; shopping enjoyment has a positive and significant effect on impulse buying; and shopping enjoyment acts as a mediating variable between hedonic motivation and impulse buying. Based on the findings of this study suggested that hedonic motivation and good shopping enjoyment greatly affect consumer impulse buying at Stradivarius Beachwalk.
Keywords: hedonic motivation, shopping enjoyment, impulse buying
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Devi, Ni Wayan Cynthia, and I. Made Jatra. "POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING." E-Jurnal Manajemen Universitas Udayana 9, no. 5 (May 3, 2020): 1942. http://dx.doi.org/10.24843/ejmunud.2020.v09.i05.p15.
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Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying.
Keywords: sales promotion, store environment, Positive Emotion, impulse buying.
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Li, Mingwei, Qingjin Wang, and Ying Cao. "Understanding Consumer Online Impulse Buying in Live Streaming E-Commerce: A Stimulus-Organism-Response Framework." International Journal of Environmental Research and Public Health 19, no. 7 (April 6, 2022): 4378. http://dx.doi.org/10.3390/ijerph19074378.
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With the proliferation of live streaming, there is evidence that online impulse buying is becoming an emerging phenomenon. Although many studies have investigated impulse buying in the context of offline shopping and business-to-consumer e-commerce, online impulse buying in live streaming has attracted little attention. In this study, we aim to explore the effect of social presence in live streaming on customer impulse buying based on the stimulus–organism–response framework. The research model presented here identifies pleasure and arousal as the mediation of impulse buying in live streaming. We use the AMOST and IBM SPSS PROCESS software to estimate our model based on data at the minute level from 189 customers, who watched live streaming in the past three months. The results suggest that the social presence of the broadcaster and the social presence of the live streamer positively affect impulse buying directly and indirectly via pleasure and arousal, promoting consumer online impulse buying in live streaming, but the social presence of the viewers has no significant effect on pleasure and arousal. For practice, our results can help policymakers and operators of the live streaming platform alleviate impulse buying in the digital world.
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Daulay, Raihanah. "ANALYSIS OF THE EFFECT OF SHOPAHOLIC BEHAVIOR AND PROMOTION ON IMPULSE BUYING THROUGH E-COMMERCE ON STUDENTS IN MEDAN." International Journal of Educational Review, Law And Social Sciences (IJERLAS) 2, no. 2 (March 30, 2022): 239–44. http://dx.doi.org/10.54443/ijerlas.v2i2.225.
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Impulse buying is a condition where consumers feel interested in making purchases of the products they see. The conditions at that time where e-commerce became a trend for the development of shopaholic behavior and opportunities for impulse buying. Many factors can trigger impulse buying including shopaholic behavior and promotion. This study aims to determine the effect of shopaholic behavior and promotion which has an impact on impulse buying through e-commerce in the city of Medan. The sample of this research is students at private universities in Medan who like to shop at e-commerce in the last one year, the number of samples is 105 people. The data collection technique used a questionnaire that was tested for validity and reliability. The data analysis technique used assumption test, multiple linear regression, t test, F test and coefficient of determination. The results showed that shopaholic behavior had a significant effect on impulse buying and promotion had a significant effect on Impulse Buying. Simultaneously, shopaholic behavior and promotion affect Impulse Buying through e-commerce for students in Medan. Adjusted R Square of 67.2% shows the contribution of shopaholic behavior and promotion to impulse buying.
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Zhao, Zhanbo, Xiaomeng Du, Fan Liang, and Xiaoming Zhu. "Effect of product type and time pressure on consumers’ online impulse buying intention." Journal of Contemporary Marketing Science 2, no. 2 (September 19, 2019): 137–54. http://dx.doi.org/10.1108/jcmars-01-2019-0012.
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Purpose Impulse buying has been the focus of attention in the marketing. With the rise of online shopping, online impulse buying phenomenon becomes increasingly serious. Whereas, the impulse buying behavior in an online environment is rarely discussed in relevant literature. The purpose of this paper is to explore the impact of the type of product and time pressure on consumer online impulse buying intention; this is a relatively new issue of marketing academia in China. Design/methodology/approach In this paper, the experimental methodology was adopted to explore the impact of consumer online impulse buying tendencies, the departure from the type of product and the time pressure. Findings Results show that low-involvement feeling products stimulate consumer online impulse buying tendencies. Simultaneously, there is an interaction effect between time pressure and product type, which is, under the influence of time pressure, the enhancement of low-involvement feeling products on consumer online impulse buying tendency is more significant. Originality/value This study discusses the interaction between time pressure and product type on consumers’ online impulse buying tendency, which has not been studied before. While discussing the impact of product types on consumers’ impulse buying tendency on the internet, this paper considers the impact of time pressure on consumers’ impulsive buying tendency, and applies the term of time pressure, a psychological research term, to the field of marketing research, so as to make the cross-links between disciplines closer.
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Negara, A. A. Bagus Jambe, and Ni Made Wulandari Kusumadewi. "PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING YANG DIMEDIASI EMOSI POSITIF." E-Jurnal Manajemen Universitas Udayana 7, no. 7 (May 2, 2018): 3944. http://dx.doi.org/10.24843/ejmunud.2018.v07.i07.p18.
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Tujuan penelitian ini adalah untuk menjelaskan pengaruh atmosfer ritel, dan promosi terhadap emosi positif, pengaruh atmosfer ritel, promosi, dan emosi positif terhadap impulse buying, peran emosi positif sebagai pemediasi atas hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Carrefour Denpasar. Populasinya adalah seluruh konsumen yang pemah berbelanja dan melakukan Impulse Buying di Hypermarket Carrefour Denpasar. Metode penentuan sampel yang digunakan adalah purposive sampling sehingga didapat jumlah sampel 112 responden. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial atmosfer ritel, dan promosi berpengaruh positif terhadap emosi positif. Secara parsial atmosfer ritel, promosi, dan emosi positif berpengaruh positif terhadap impulse buying. Emosi positif memediasi hubungan antara atmosfer ritel dan promosi terhadap impulse buying pada konsumen Hypermart Carrefour Denpasar.
Kata Kunci: Atmosfer Ritel, Promosi, Emosi Positif, Impulse Buying
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Siregar, Yuni Maryam, Annio Indah Lestari, and Reni Ria Armayani Hasibuan. "Pengaruh Harbolnas, Fitur Shopee Paylater dan Koin Shopee terhadap Perilaku Impulse Buying dengan Karakteristik Individu sebagai Variabel Intervening:." As-Syirkah: Islamic Economic & Financial Journal 2, no. 2 (October 11, 2022): 56–76. http://dx.doi.org/10.56672/syirkah.v2i2.45.
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In an increasingly advanced era, humans are required to keep abreast of the times in order to keep pace with life. Technological advances in obtaining information are certainly very influential in the development of technology-based businesses. This study aims to determine the effect of Harbolnas, shopee paylater features and shopee coins on impulse buying behavior with individual characteristics as intervening variables (case study of Islamic campus students in North Sumatra). This research was conducted with a quantitative approach method and used 3 independent variables, namely Harbolnas (X1), Shopee Paylater (X2) and Shopee Coins (X3) and one dependent variable, namely impulse buying (Y) and one intervening variable, namely individual characteristics (Z). . The sample used in this study were students of an Islamic campus in North Sumatra with 99 samples of shopee users. The type of data used is by distributing questionnaires. While the technique that researchers use to analyze is path analysis. The results of this study indicate that (i) the Harbolnas variable has no significant effect on the impulse buying variable (ii) the shopee paylater feature variable has a positive and significant direct effect on impulse buying (iii) the shopee coin variable has a positive and significant direct effect on impulse buying ( iv) individual characteristic variables cannot mediate harbolnas variable on impulse buying behavior (v) individual characteristic variable is able to mediate shopee paylater variable on impulse buying behavior (vi) individual characteristic variable is able to mediate shopee coin variable on impulse buying behavior. (vii) individual characteristic variables have a negative and significant effect on impulse buying.
Keywords: Harbolnas, Shopee Paylater Features, Shopee Coins, Impulse Buying, Individual Characteristics
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Isnaini, Mir’atil, and Rose Rahmidani. "Pengaruh Store Atmosphere Dan Price Discount Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening Pada Produk Fashion." Jurnal Ecogen 4, no. 1 (April 5, 2021): 10. http://dx.doi.org/10.24036/jmpe.v4i1.10510.
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The purpose of researche is to know the effect of store atmosphere and price discount on impulse buying with intervening variable is positive emotion of fashion product (study on consumer Ramayana Plaza Andalas Padang city). This research used causative form, the population in this research were society of Padang. The sample of this research as many 100 respondents that choose by using purposive sampling technic with consideration consumer impulse buying fashion product in Ramayana Plaza Andalas. It used primary data that obtained through distributing questionnaires to people in Padang with particular criteria. Analysis method was used is path analysis with SPSS 16. The result of this research shows (1) store atmosphere has significant effect and positif on impulse buying, (2) price discount has significant effect and positif on impulse buying, (3) store atmosphere has significant effect and positif on positive emotion,(4) price discount has significant effect and positif on positive emotion,(5) impulse buying has significant effect and positif on positive emotion, (6) store atmosphere has significant effect and positif to impulse buying with variable intervening as positive emotion (7) price discount has significant effect and positif to impulse buying with variable intervening as positive emotion. Keywords: store atmosphere, price discount, impulse buying, positive emotion
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Kusumawati, Wellynda, Bambang Ariadi, and Ary Bakhtiar. "Pengaruh Store Image dan Hedonic Motives terhadap Impulse Buying Konsumen Buah." Jurnal Ekonomi Pertanian dan Agribisnis 5, no. 4 (October 1, 2021): 1217–26. http://dx.doi.org/10.21776/ub.jepa.2021.005.04.23.
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Impulse buying has several factors that effect, among others, store image and hedonic motives. This research aims to determine the effect of store image on impulse buying fruit consumers and know the effect of hedonic motives on impulse buying fruit consumers. Location determination using purposive sampling method. The type and source of data used are primary data. Data collection methods in this study used questionnaires and interviews. The sampling method uses a purposive sampling technique, with a total sample of 65 respondents. Variable measurement using a likert scale. Data analysis method used Structural Equation Modeling - Partial Least Square (SEM - PLS), using SmartPLS software. The results showed that there was a significant effect of store image on impulse buying fruit products. Consumer interest in a good store image makes consumers feel happy shopping and makes consumers have a good impression on a store, thus making consumers make impulse buying. showed that there was a significant influence of hedonic motives on impulse buying fruit products. The existence of internal factors that exist in consumers, especially the nature of hedonic motives can shape the perception of consumers doing impulse buying. The recommendation of this research is to develop the influence of impulse buying consumers from other factors.
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Hilal, Mohamed Ismail Mujahid, and Selvaratnam Gunapalan. "Drivers of Impulse Buying at Retail Stores: Mediating Role of Customers’ Loyalty." Asian Social Science 15, no. 8 (July 5, 2019): 1. http://dx.doi.org/10.5539/ass.v15n8p1.
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The major objective of this study was to examine the impact of drivers of impulse buying on the customers’ loyalty and to assess the mediating effect of customers’ loyalty to the impulse buying at the retail stores. In order to meet the objective, a questionnaire survey was conducted among 529 customers of retail stores. SMARTPLS3 was used to analyze the data collected from the survey. Findings suggest that CSR, store attractiveness and trust positively contribute to create loyalty of retailers and it positively impact on impulse buying at stores. The model tested in this study was significant and can be used by retailers to enjoy competitive advantage. Further, it was found that loyalty is mediating between these drivers of impulse buying and impulse buying. While loyalty positively mediating between all variables, loyalty negatively mediates between commitment and impulse buying. The model tested in this study is significant and useful for retailers to create loyalty and trigger impulse buying enabling to achieve competitive advantage in retailing. When retailers adopt this model in their business, retailers can establish loyalty and generate impulse buying. Therefore, retailers need to build up trust among customers, engaging in CSR activities, keeping their stores very attractive and having long term relationship to create commitment with customers.
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Siti Harfiyah, Rika, and Imanda Firmantyas Putri Pertiwi. "Pengaruh Store Atmosphere, Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Dengan Positive Emotion Sebagai Variabel Intervening." Social Science Studies 2, no. 3 (May 30, 2022): 215–39. http://dx.doi.org/10.47153/sss23.3862022.
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Penelitian ini bertujuan untuk mengetahui seberapa kuat pengaruh Store Atmosphere, Shopping Lifestyle dan Fashion Involvement terhadap Impulse Buying dengan Positive Emotion sebagai variabel intervening. Penelitian ini mengunakan metode kuantitatif dilakukan dengan menggunakan kuesioner (angket) yang tersusun dan disebarkan langsung kepada konsumen Rabbani di Kota Salatiga. Sampel yang diambil sebanyak 96 responden dengan mengunakan teknik purposive sampling, kemudian hasil diolah dengan SPSS versi 26. Analisis yang digunakan dalam penelitian ini meliputi uji instrumen penelitian, uji asumsi klasik, uji ketepatan model, analisis jalur dan uji sobel. Berdasarkan hasil pengujian diperoleh hasil: Store atmosphere memiliki pengaruh positif signifikan terhadap positive emotion. Shopping lifestyle tidak berpengaruh negatif signifikan terhadap positive emotion. Fashion involvement memiliki pengaruh positif signifikan terhadap positive emotion. Store atmosphere memiliki pengaruh positif signifikan terhadap impulse buying. Shopping lifestyle memiliki pengaruh positif signifikan terhadap impulse buying. Fashion involvement berpengaruh positif signifikan terhadap impulse buying. Positive emotion tidak mampu memediasi pengaruh store atmosphere terhadap impulse buying. Positive emotion tidak mampu memediasi pengaruh shopping lifestyle terhadap impulse buying. Positive emotion tidak mampu memediasi pengaruh fashion involvement terhadap impulse buying
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Krishna, Anand, Sophia Ried, and Marie Meixner. "State-trait interactions in regulatory focus determine impulse buying behavior." PLOS ONE 16, no. 7 (July 2, 2021): e0253634. http://dx.doi.org/10.1371/journal.pone.0253634.
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Little research has focused on motivational state-trait interactions to explain impulse buying. Although the trait chronic regulatory focus has been linked to impulse buying, no evidence yet exists for an effect of situational regulatory focus and no research has examined whether the fit of chronic and situational regulatory focus can influence impulse buying with actual consumptive consequences rather than purchase intentions. Two laboratory experiments (total N = 250) manipulated situational regulatory focus before providing opportunities for impulse buying. In addition, cognitive constraint was manipulated as a potential boundary condition for regulatory focus effects. Situational promotion focus increased impulse buying relative to situational prevention focus in participants with strong chronic promotion, consistent with regulatory fit theory and independently of cognitive constraint. Surprisingly, situational promotion focus also increased impulse buying in participants with strong chronic prevention, but only under low cognitive constraint. These results may be explained by diverging mediating cognitive processes for promotion vs. prevention focus’ effect on impulse buying. Future research must focus more on combining relevant states and traits in predicting consumer behavior. Marketing implications are discussed.
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Muzdalifah, Laily. "Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors." GREENOMIKA 5, no. 1 (June 9, 2023): 13–28. http://dx.doi.org/10.55732/unu.gnk.2022.05.1.2.
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OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
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Windyaningrum, Firdha, and Tri Sudarwanto. "PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PELANGGAN H&M TUNJUNGAN PLAZA SURABAYA." Jurnal Pendidikan Tata Niaga (JPTN) 10, no. 2 (August 14, 2022): 1650–57. http://dx.doi.org/10.26740/jptn.v10n2.p1650-1657.
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Penelitian ini bertujuan untuk mengetahui pengaruh price discount dan store atmosphere terhadap impulse buying pada pelanggan H&M Tunjungan Plaza Surabaya. Dengan melakukan price discount dan menciptakan store atmosphere akan mempengaruhi impulse buying. Metode yang digunakan adalah kuantitatif kausal. Data dikumpulkan dengan menggunakan kuesioner. Sampel dalam penelitian ini diambil sebanyak 75 responden dengan usia diatas atau sama dengan 20 tahun yang pernah berbelanja di H&M Tunjungan Plaza Surabaya. teknik analisis regresi berganda. Hasil penelitian menunjukkan bahwa (X1) price discount berpengaruh positif dan signifikan terhadap (Y) impulse buying sebesar 0,048. (X2) Store atmosphere berpengaruh signigikan terhadap (Y) impulse buying pelanggan H&M Tunjungan Plaza Surabaya sebesar 0,000. (X1) Price discount dan (X2) Store atmosphere memiliki pengaruh simultan terhadap impulse buying pelanggan H&M Tunjungan Plaza Surabaya sebesar 0,000.
Kata kunci: price discount, store atmosphere, impulse buying.
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Ahmad Musadik, Siti Hajar Salwa, and Ilhaamie Abdul Ghani Azmi. "THE NEXUS OF ‘COOL’ MOTIVATION AND CREDIT CARD ON IMPULSE BUYING BEHAVIOR: A CONCEPTUAL STUDY." International Journal of Islamic Business 2, no. 2 (December 31, 2017): 1–17. http://dx.doi.org/10.32890/ijib2017.3.2.1.
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The issue of impulse buying behavior has been studied in numerousmarketing fields particularly in buying behavior. Impulse buying behaviorhas been considered as one type of buying behavior frequently exercisedamong consumers in this modern age. There is a growing stream ofresearch on impulse buying behavior, particularly from the retailpurchasing context which revealed factors that contribute to thisbehavior. Generally, previous studies on impulse buying focused on threeperspectives, namely individual factors (e.g. lack of self-control), productfactors (e.g. low and high price), and situational factors (e.g. storeenvironment). However, there are scarce conceptual and theoreticalknowledge in marketing studies which discusses the influence of ‘cool’motivation and credit card on impulse buying behavior. Therefore, thepurpose of this conceptual paper is to review the relationship between‘cool’ motivation and credit card on impulse buying behavior which inturn is expected to reveal a new perspective on the study of consumerbehavior. It is essential to explore the relationship between ‘cool’motivation (CM), credit card (CC) and impulse buying behavior (IBB) asless attention has been paid to this matter. Therefore, the results of thisstudy will contribute to the current body of knowledge and provideadditional valuable information to marketing practitioners which thenwill allow them to create effective and efficient marketing strategies.
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Themba, Orfyanny S., Aminuddin Hamdat, Nur Alam, and Karta Negara Salam. "Impulse Buying on users of online shopping." JURNAL MANAJEMEN BISNIS 8, no. 1 (February 11, 2021): 104–11. http://dx.doi.org/10.33096/jmb.v8i1.674.
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This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non-probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.
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Isnaini, Nurul Silfiyah, and Noerchoidah. "Miniso Royal Plaza Surabaya Consumer Impulse Buying Behavior." Journal of Applied Management and Business (JAMB) 2, no. 1 (July 29, 2021): 1–11. http://dx.doi.org/10.37802/jamb.v2i1.152.
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This research is to analyze the effect of price discount, visual merchandising, shopping lifestyle on impulse buying of Miniso Royal Plaza Surabaya consumers. The research data used were 105 respondents using multiple linear regression to analyze the data. The empirical results of the study prove that price discount has a positive and significant effect on impulse buying, visual merchandising has a positive and significant effect on impulse buying, shopping lifestyle has a positive and significant effect on impulse buying. Furthermore, it was simultaneously found that price discount, visual merchandising, shopping lifestyle onimpulse buying.
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Nurohman, Febri, and Abdul Aziz. "Impulse Buying dan Post Purchase Regret pada Mahasiswa." Intuisi : Jurnal Psikologi Ilmiah 12, no. 2 (June 5, 2021): 155–65. http://dx.doi.org/10.15294/intuisi.v12i2.28612.
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Salah satu penyebab post purchase regret adalah karena kurangnya pertimbangan dalam membeli barang. Studi pendahuluan pada 74 mahasiswa akftif Unnes 2020, mendapatkan temuan bahwa sebanyak 48 responden mengaku menyesal telah membeli barang di luar rencana awal pembelian. Penelitian bertujuan untuk menguji ada tidaknya hubungan antara impulse buying dan post purchase regret pada mahasiswa Unnes, serta untuk mengetahui gambaran impulse buying dan post purchase regret pada mahasiswa Unnes. Penelitian kuantitatif korelasional menggunakan sampel 400 mahasiswa aktif Unnes 2020, dengan teknik cluster random sampling. Data dikumpulkan menggunakan skala post purchase regret terdiri 23 aitem dan skala impulse buying terdiri 26 aitem. Koefisien reliabilitas (cronbach alpha) post purchase regret sebesar 0,854 dan koefisien reliabilitas (cronbach alpha) impulse buying sebesar 0,876. Uji hipotesis dengan Correlation Spearman’s Rho diperoleh koefisien korelasi sebesar 0,143 dengan taraf signifikansi 0,004. Dengan demikian bunyi hipotesis terdapat hubungan antara impulse buying dan post purchase regret pada mahasiswa Unnes diterima. Dengan hasil tingkat impulse buying dan post purchase regret pada mahasiswa Unnes berada pada kategori sedang.One of the causes of post purchase regret is because of the lack of consideration in buying goods. A preliminary study with 74 Unnes college students 2020, get that finding as much 48 respondents are admits regrets buying goods outside of the original purchase plan. This study aims to test wheter there is a relationship between impulse buying and post purchase regret of Unnes college students, as well as to find out the impulse buying and post purchase regret description in Unnes college students. Correlational quantitative is used with 400 active Unnes 2020 college students as sample of research, by cluster random sampling technique. The data were collected using post purchase regret scale consisting of 23 items and a scale of impulse buying consisting of 26 items. The reliability coefficient (cronbach’s alpha) of post purchase regret was 0,854 and the reliability coefficient (cronbach’s alpha) of impulse buying was 0,876. Hypothesis testing using Spearman's Rho Correlation obtained a correlation coefficient of 0,143 with a significance level of 0,004. Thus the sound of the hypothesis is that there is a relationship between impulse buying and post purchase regret for Unnes students accepted. With the results, the level of impulse buying and post purchase regret to Unnes students is in the medium category.© 2020 Universitas Negeri Semarang
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Lee, Heejung. "Intrinsic and extrinsic motivations affecting impulse-buying tendency in mobile shopping." Social Behavior and Personality: an international journal 46, no. 4 (April 5, 2018): 683–94. http://dx.doi.org/10.2224/sbp.6693.
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I investigated whether or not the components of the technology acceptance model (TAM), such as cognitive and affective factors, could predict impulse-buying tendency and shopping attitude in a mobile shopping environment. Participants were 234 consumers who had experience of mobile shopping. I conducted this survey using an online survey system provided by a research company. Results showed that cognitive absorption as an affective factor (intrinsic motivation) was related positively to cognitive factors (extrinsic motivations). In addition, cognitive absorption had a significantly positive influence on impulse-buying tendency. Among cognitive factors of the TAM, perceived usefulness affected impulse-buying tendency positively; however, perceived ease of use did not significantly influence impulse-buying tendency. Lastly, I found impulse-buying tendency affected mobile shopping attitude positively. My results suggest that showing an impulse-buying tendency in a mobile shopping environment has a positive impact on shopping attitude.
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Wiryowidagdo, Mohammad Sunarmahdi, and Tatiek Nurhayati. "PENINGKATAN IMPULSIF BUYING BERBASIS POSITIVE EMOTION, SHOPPING LIFE STYLE DAN HEDONIC MOTIVATION." Jurnal Ekonomi dan Bisnis 17, no. 1 (January 11, 2016): 80. http://dx.doi.org/10.30659/ekobis.17.1.80-97.
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This study aimed to analyze the increase in impulse buying based on positive emotion, life styleand hedonic shopping motive in Paragon Mall Semarang The study population was a visitorParagon Mall Semarang. The sampling technique uses accidental sampling technique, which isa technique of making it by chance encountered and suitable for research, obtained the numberof samples of 100 people. Analysis tools is the path analysis, which previously tested thevalidity and reliability as well as the classical assumption. The results showed that the hedonicmotive significantly affect life style shopping. Hedonic motive has a significant positive effect onimpulse buying. Possitive emotion has a significant influence on impulse buying. Shopping lifestyle has a possitive influence significantly to impulse buying. Possitive emotion to become anintervening variable between hedonic motive and impulse buying. Shopping life style to becomean intervening variable between hedonic motive against impulse buying.Keywords: Hedonic motive, possitive emotion, life style shopping, impulse buying.
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Hayu, Rina Suthia, Randi Friscilla Hidayat, Sularsih Anggrawati, and Akram Harmoni Wiardi. "The Effect of Hedonic and Utilitarian Values on Online Impulse Buying: Mediating Role of Browsing." Journal of Madani Society 2, no. 1 (April 30, 2023): 17–25. http://dx.doi.org/10.56225/jmsc.v2i1.174.
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This study analyzes the effect of hedonic and utilitarian values on online impulse buying in Bengkulu Province, Indonesia. This study used a quantitative method, and online questionnaires collected primary data. The participants of this study consisted of 201 individuals and were dominated by middle-income people who used e-commerce platforms like Shopee and Tokopedia. Data were analyzed by using SEM-AMOS to explore the relationship between variables. This study confirms that hedonic value has a significantly positive effect on impulse buying while utilitarian value has a significantly negative effect on impulse buying. Additionally, hedonic value has a significantly positive effect on browsing, and utilitarian value does not affect browsing. Moreover, browsing has a significantly positive effect on impulse buying. After testing the mediates effect, this study finds that hedonic value positively affects impulse buying through browsing. Meanwhile, utilitarian value does not affect impulse buying through browsing.