Relevant bibliographies by topics / In-store marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'In-store marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "In-store marketing"

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Pasirayi, Simbarashe. "Stock market reactions to store-in-store agreements." Industrial Marketing Management 91 (November 2020): 455–67. http://dx.doi.org/10.1016/j.indmarman.2020.09.010.

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Klabjan, Diego, and Jinxiang Pei. "In-store one-to-one marketing." Journal of Retailing and Consumer Services 18, no. 1 (January 2011): 64–73. http://dx.doi.org/10.1016/j.jretconser.2010.09.012.

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Fam, Kim‐Shyan, Bill Merrilees, James E. Richard, Laszlo Jozsa, Yongqiang Li, and Jayne Krisjanous. "In‐store marketing: a strategic perspective." Asia Pacific Journal of Marketing and Logistics 23, no. 2 (March 29, 2011): 165–76. http://dx.doi.org/10.1108/13555851111120470.

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Lunardo, Renaud, and Dominique Roux. "In-store arousal and consumers’ inferences of manipulative intent in the store environment." European Journal of Marketing 49, no. 5/6 (May 11, 2015): 646–67. http://dx.doi.org/10.1108/ejm-10-2013-0560.

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Purpose – The purpose of this article is to show how consumers’ inferences of manipulative intent mediate the effects of in-store arousal on pleasure and approach behavior. Design/methodology/approach – A qualitative study identifies arousal as a dimension of the store environment that may lead to inferences of manipulative intent. An experiment manipulating arousal tests the mediating effect of inferences of manipulative intent on the relationship of arousal with pleasure and approach behavior. Findings – A qualitative study and the results of an experiment suggest that arousing store environments lead to negative outcomes when consumers infer that such environments are manipulative. The experimental study results show that high in-store arousal increases inferences of manipulative intent, which in turn negatively affect pleasure and approach behaviors. The results also indicate that the effects of in-store arousal on inferences of manipulative intent vary with age. Practical implications – The study results recommend that practitioners carefully design their store environments, such that arousal they create does not lead consumers to believe that the environment is manipulative. Originality/value – This article contributes to extant literature by emphasizing the crucial role of inferences of manipulative intent in the effects of in-store arousal.
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Sands, Sean, Harmen Oppewal, and Michael Beverland. "The effects of in-store themed events on consumer store choice decisions." Journal of Retailing and Consumer Services 16, no. 5 (September 2009): 386–95. http://dx.doi.org/10.1016/j.jretconser.2009.05.001.

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Ahmed, Riaz Uddin. "Social media marketing, shoppers' store love and loyalty." Marketing Intelligence & Planning 40, no. 2 (December 6, 2021): 153–68. http://dx.doi.org/10.1108/mip-05-2021-0164.

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PurposeThis study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover, it explores the mediating and moderating role of store love and social media usage intensity (SMUI).Design/methodology/approachA survey was conducted among grocery shoppers and social media users in Norway. A total of 177 valid responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM).FindingsThe study discovered that SMMA impacts store love, and store love affects store loyalty. Store love serves as a mediator between SMMA and store loyalty. SMUI positively moderates the relationship between SMMA and store love; however, the relationship between store love and store loyalty is not moderated by SMUI.Research limitations/implicationsDespite having limited generalizability from a cross-sectional study, this study provides literary additions to the body of knowledge in grocery retail and enhances the cognitive appraisal theory (CAT) and the attachment theory (AT).Practical implicationsThe findings of this study will help grocery shoppers, store managers and grocery chain marketers to comprehend the role of SMMA in building emotional attachment with a grocery store and help make better decisions.Originality/valueFor the first time, this study incorporated SMUI as a moderator in the relationship between SMMA, store love and store loyalty in grocery retail. The study also proposes a new explanation for the relationship between SMMA and store loyalty by highlighting the mediating role of store love.
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Lianardo, Stephanny. "Omnichannel Marketing on Integrated Retail Store in Indonesia." Journal of Research on Business and Tourism 1, no. 2 (January 4, 2022): 148. http://dx.doi.org/10.37535/104001220215.

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Omnichannel marketing should focus on creating an immersive environment in order to create a seamless experience for the customers. In this research, we are looking into the omnichannel marketing applied by PT. Erafone DotCom to integrate their fairly new online platform with their existing physical store and the public perspective toward it. We find out that despite the public being familiar with their physical store, the public is still largely unaware and unfamiliar with the existence of eraspace.com as the online platform of Erafone thus rendering the omnichannel marketing to be less effective. We also look into the public perspective of the idea of omnichannel marketing that has been applied by PT. Erafone DotCom and analyze how to improve the public awareness about eraspace.com and what strategy to improve the omnichannel marketing that has been applied in order to create an immersive environment for the customers to have seamless experience in shopping with Erafone and/or eraspace.com.
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Yim, Mark Yi-Cheon, Seung-Chul Yoo, Brian D. Till, and Matthew S. Eastin. "In-Store Video Advertising Effectiveness." Journal of Advertising Research 50, no. 4 (December 2010): 386–402. http://dx.doi.org/10.2501/s0021849910091634.

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Mohtar, Mozard, Azni Zarina Taha, Ezlika Ghazali, and Mardiana Md Radzi. "Investigating repatronage intention in stores carrying halal products through store personalities." Journal of Islamic Marketing 11, no. 2 (May 18, 2019): 423–39. http://dx.doi.org/10.1108/jima-09-2018-0171.

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Purpose This paper aims to examine the influence of store environment cues, store personality and attitude toward halal product (AHP) on store evaluation and repatronage intention. The authors extended the conceptual framework of Baker and colleagues (2002) and examined the indirect effects of store personality (i.e. sophistication and sincerity) and AHP on the outcome variables. Design/methodology/approach The authors adopted survey design to test our hypotheses. Data were collected random to store patrons and post-graduate students of public university business schools in Klang valley. There was almost equal selection of Muslim (49.6%) and non-Muslim respondents. Findings Results indicate that the model explains 44 per cent of the variance in store repatronage intention. In particular, serial mediation is not significant only for two mediation paths. Research limitations/implications The findings imply that brand personality, attitude toward halal product and store evaluation mediate the relationship between store environment cues and purchase intention. However, there are few limitations. First, the respondents were only limited to store patrons in Klang valley. Second, the authors only tested for three store environment cues. Practical implications Store repatronage intention could be increased by focusing on store environment cues (i.e. music and design), forming sincere and sophisticated store personalities and attaining favorable evaluation for both store and particularly halal products. Social implications Halal requirements for consumable goods especially food and drinks are warrant concerns for both Muslim and non-Muslim consumers. It deals with safety and health issues of producing such goods. In a nation that comprises multiethnic-multireligious population, it is not surprising that non-Muslims are assured by quality of faith-based products made for Muslims. Originality/value Store repatronage intention is a valid concern for all retailers. In this study, stores which carry halal products should focus on enhancing store design and music perception, forming sincere and sophisticated personality, and generating favorable attitudinal evaluation for both halal products and store. After all, halal products are an assurance of quality for all store patrons.
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Swoboda, Bernhard, Bettina Berg, Hanna Schramm-Klein, and Thomas Foscht. "The importance of retail brand equity and store accessibility for store loyalty in local competition." Journal of Retailing and Consumer Services 20, no. 3 (May 2013): 251–62. http://dx.doi.org/10.1016/j.jretconser.2013.01.011.

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Dissertations / Theses on the topic "In-store marketing"

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Süll, Szilvia. "In store marketing z pohledu dodavatele." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73851.

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In my thesis I focus on the in-store marketing from the perspective of the supplier. In the methodological section, I will describe a brief history of this form of advertising, how it developed and where it is going. Because we are in the B2B segment I will subscribe the marketing mix and compare it with the B2C segment. I will introduce the technological tools that are used in this field of business, procedures for the preparation of funds, cooperation with clients, production processes. I will observe the new trends in the present and introduce what to expect in the future. The practical part will present the company Willson & Brown, which has been for many years active in the in - store marketing business designer, manufacturer and supplier of POS materials. I will describe the company's products, technologies that are used in the production. Using the SWOT analysis, I will find out what the strengths and weaknesses of the firm are and what are the opportunities and threats that can challenge the company. I will usea research that was conducted among clients at European level and I will evaluate it. Using the SWOT analysis and the results from the research I will recommend a solution that can help the company grown and possibly lead the European POS market.
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Moučková, Eva. "In-store marketing a jeho uplatnění ve společnosti BILLA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193575.

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This thesis deals with the in-store marketing and its application in the supermarket Billa ltd. The work is divided into the theoretical and practical part. The theoretical part deals with sales support, which includes in-store marketing. In the practical part I describe the current trends within in-store marketing and the merchandising problems there as well. The practical work is also dedicated to the description of the actual means of in-store marketing in the supermarket Billa ltd. The actual research work is carried out on the basis of survey and field survey of the supermarket. Using the obtained results and their comparison with the supermarket Albert are defined and I evaluated current trends in in-store marketing within the supermarket Billa ltd.
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Reynolds-McIlnay, Ryann. "Impact of Retail Disarray and Neatness on Shopper In-Store Behaviors." Diss., Temple University Libraries, 2016. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/386815.

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Business Administration/Marketing
Ph.D.
This two essays dissertation proposes that an in-store display condition continuum––from disarrayed to neatly organized––exists as a function of consumers touching product displays in stores and store employees straightening the impacted displays, and that shopping behavior is negatively impacted at both the neat and disarray ends of the display condition continuum. This dissertation examines the interaction of visual and haptic sensory stimuli on consumer behaviors while examining folded apparel display, as apparel products are easily disturbed by daily shopping activities from being fabricated from materials not rigid enough to hold shapes. Essay 1 examines the impact of display disarray. Four experiments and a field study in a major retailer demonstrate that color preferences shift and product sales decline significantly for darker, but not brighter, color products when previously touched by others. The conceptual model builds on the contamination, disgust, and color literatures. Essay 2 proposes that some consumers who desire to touch neat product displays also feel anxious and uncomfortable touching neatly organized displays. Four competing theories, which are tested across five studies, are developed from the sociology social identity, social phobia, and social norms literatures, haptic sensory literature, environmental criminology literature, and management and marketing perceived ownership literature. Thus, this research suggests that apparel retailers may benefit by allowing their folded displays to appear slightly touched by shoppers. However, apparel retailers should keep the darker products neatly folded, as product selection and overall product sales decrease when the lower brightness product exhibit cues of being previously touched.
Temple University--Theses
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Sheehan, Daniel E. "Dynamic in-store decision making." Diss., Georgia Institute of Technology, 2015. http://hdl.handle.net/1853/54871.

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Much of our current understanding of how consumers shop for goods and services is based on cross-sectional analyses of end-of-trip variables (e.g., basket composition, total spending) that has largely assumed purchase behavior is constant over the course of a shopping trip, however research has begun to demonstrate how an initial purchase can influence a subsequent purchase decision. This suggests shopping behavior may not only vary throughout a shopping trip, but rather is specifically influenced by when a purchase decision occurs within a shopping trip. I build on this foundation through two essays that show how and why a consumer’s in-store purchasing behavior is influenced by both the decisions they have made and the decisions they anticipate to make later. The first essay demonstrates that a consumer’s relative spending— the price of an item, relative to the prices of the other items in the same product category—evolves nonlinearly over a single shopping trip, and this pattern is distinct for budget and nonbudget shoppers. The second essay examines whether and how encountering promotions in-store, but temporally in advance of the promoted product influences a consumer’s redemption decision. These findings suggest that shoppers’ decisions evolve of a single shopping trip as a function of the decisions and evaluations the have made earlier in the shopping trip, as well the decisions they still have left to make. In each essay, implications for researchers and practitioners are presented and opportunities for future research are discussed.
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Davis, Lenita Marie. "ESTABLISHING ONLINE STORE LOYALTY: THE ROLE OF ATMOSPHERICS AND PLEASURE IN CREATING ONLINE STORE LOYALTY." University of Cincinnati / OhioLINK, 2001. http://rave.ohiolink.edu/etdc/view?acc_num=ucin997805917.

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Ešner, Rudolf. "In-store marketing a jeho uplatnění ve společnosti Ahold Czech Republic, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113234.

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This thesis deals with an important part of marketing in retail trade -- instore marketing with a focus on commercial communications and especially sales promotions applied in Albert stores. The thesis characterizes the specifics of marketing in the retail and shopping behavior of Czech customers. The main part concerns the analysis of instore communication in Albert stores -- both its own communication and the possibilities of commercial communications of suppliers, who sell their products in supermarkets and hypermarkets Albert. The thesis also analyzes the system of selling communication space in Albert stores and a survey of effects and effectiveness of the most common sales promotions at point of sale and provides recommendations for their proper execution.
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Garza, Quiroga Juan Gilberto. "Quality perception in a meat department of a retail store." Thesis, Kansas State University, 2012. http://hdl.handle.net/2097/18139.

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Master of Agribusiness
Department of Agricultural Economics
Vincent Amanor-Boadu
HEB is a privately-held grocery retailer founded in 1905 in Kerrville, TX. Since then, HEB has grown to 399 stores in 155 communities. Although the majority of its operations have been in southern Texas, nearly 10 percent of HEB’s stores (39) are in Mexico. This may be considered an impressive feat since its entry into Mexico occurred in 1997 to take advantage of the growth opportunities in Mexico and the North American Free Trade Agreement involving Canada, the U.S. and Mexico. The research was conducted using primary data collected through a survey. Secondary data from the Shapiro Index were also employed to explain the observations from the survey. Econometric and statistical models were used in the analyses. Customer quality perception is an important metric for the retail industry. This research evaluates the effect of purchase history, frequency of shopping, price perception, quality and service changes through time on the quality perception of a meat department in a supermarket. The impact of additional labor was analyzed to determine the effect on those variables. The quality perception of the customers of other meat retailers in the same trading areas was also evaluated. The results of the study were then compared to the actual metric used to measure quality perception (Shapiro Index). The study found that the company has a significant higher quality perception than other supermarkets, that labor had a positive effect on quality and service change, customers noticed the change, and with time, it will increase their quality perception. The results show a different perception from customers than the Shapiro Index, customers do not notice a decrement on quality in the meat departments. Based on these results, a further research on the actual methodology used was performed, training and new purchasing specifications were applied to improve the intrinsic characteristics of the products and a new marketing campaign was launched based on quality and freshness.
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Minakhmetova, Dinara, and Anastasia Savchenko. "Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44667.

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The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. The hypotheses about an existence of causal relationships between the identified factors and software’s position in the rating of Top Grossing finance mobile applications were tested. The research is based on a multiple regression analysis, conducted separately on the Chinese, South Korean and Japanese markets.   In the findings of the research the authors state that a position of financial mobile software in the Apple App Store rating of Top Grossing applications is determined by a unique set of factors, which vary across the studied Asian markets, while a number of factors converge. The models designed for the markets of China, South Korea and Japan allow to identify which factors can potentially elevate the position of an application in the rating of the most profit generating financial programs (Top Grossing rating) and based on that gain an understanding of the way a mobile software company’s marketing strategy could be adjusted to better meet customers’ needs on the studied markets.   The originality of this master thesis is in the development of a new approach to the analysis of a mobile software development company’s performance regarding its position in Top Grossing ranking. Since the market of mobile applications emerged only in 2008 the factors influencing the performance of mobile developing companies have not been theoretically discussed before.
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Yip, Leslie Sai-chung. "Effects of power influence on the relationship between department store and its subtenants in China." Curtin University of Technology, School of Marketing, 2003. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=14673.

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The perspective that asymmetrical power relationship on vertical channel would lead to dominating partner exploitation with the use of coercive power is examined within the context of horizontal channel exchange relationship between department stores and tenant retailers. A power structure-action-outcome framework is offered to study casual links between dependence (structural aspects of power), use of coercive and noncoercive power (action), and three aspects of outcome - economic and social satisfaction, commitment and strategic performance. Data was collected through personal interview with 302 small, medium size retail tenants of department stores in PR China. Analysis of findings provided support to the model and the hypotheses. Results confirmed that dependence and use of power were only weakly related. The findings demonstrate the contextual influence of Chinese collectivistic culture on coercive power which involves the use of punishment or penalty. To further explore the relationship between dependence and power, investigation was carried out to examine if dependence moderates the effect of coercive power on economic satisfaction, with a positive result. On the other hand, use of non-coercive power showed positive results for economic and social satisfaction, which are positively related to commitment and strategic performance. It can be concluded that use of non-coercive power is strongly recommended for store-tenant relationship in the retail sector of China. Once again, the importance of channel context must not be ignored in the study of distribution channel issues.
This research project contributes to the channel literature by adding to the contemporary state of knowledge on the use of power in horizontal channel relationships with power asymmetry, and constructs were brought together that have not been empirically investigated within a single study. It is unique in that the model was tested in non-American setting, namely PR China.
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Johansson, Maria, Camilla Larsson, and Ida Hallin. "Marketing communication in a B2B market : a case study of the store interior industry." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-639.

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Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. It is said that B2B markets must be handled differently than B2C markets. Recently the perceptions have changed and it is said that B2B and B2C markets have more similarities than previously as-sumed, and this might affect the decision about which marketing tools to implement. This could even change the old way of thinking, which states that B2C marketing tools cannot be used effectively in a B2B market. Theories show that brand awareness is of crucial importance in B2C mar-kets. Will the change of market structure make brand awareness equally important in a B2B market?

Purpose: The purpose of this thesis is to critically analyze the attitudes towards dif-ferent B2B marketing tools and the possible appropriateness of using B2C marketing tools in a B2B market in order to achieve brand awareness.

Method: A qualitative approach has been used in order answer the purpose of the thesis. ROL AB has been used as a case study, and 13 open phone inter-views have been conducted with existing and potential customers of ROL AB. Furthermore, two interviews have been conducted with firms that successfully use B2C marketing tools in B2B markets.

Conclusions: The typical characteristics of B2B markets show a tendency to blur. This insinuates that brands are gaining importance in the B2B market. In order to react to this change, B2B firms need to increase their brand awareness. The traditional relational (B2B) marketing tools seems no longer to be suf-ficient to be used alone but now need to be accompanied with transac-tional (B2C) marketing tools.

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Books on the topic "In-store marketing"

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Stafflage, Marcel. In-store Mobile Marketing-Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11531-9.

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Thain, Greg. Store wars: The FMCG battle for in-store and online success. Chichester: John Wiley & Sons, 2012.

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In store marketing: A new dimension in the share wars. New York, N.Y: Sawyer Pub. Worldwide, 1992.

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Sonal, Kureshi. Comprehensive analysis of exclusive brand store customer in Indian market. Ahmedabad: Indian Institute of Management, 2007.

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Food Marketing Institute. Research Department. New directions in advertising: Marketing the retail store as a brand. Washington, DC: Research Department, Food Marketing Institute, 2002.

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Institute, In-Store Marketing. Shaping retail: The use of virtual store simulations in marketing research and beyond. Skokie, IL: In-Store Marketing Institute, 2009.

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Morton, Fiona Scott. The strategic positioning of store brands in retailer-manufacturer bargaining. Cambridge, MA: National Bureau of Economic Research, 2000.

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Traub, Marvin. Like no other store--: The Bloomingdale's legend and the revolution in American marketing. New York: Times Books, 1993.

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Fitzell, Philip B. Private label marketing in the 21st century: Store brands/exclusive brands on the cutting edge. New York: Global Books LLC, 2003.

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Profiles in marketing excellence: Marketing pros and educators reveal how they reached the top of their game and what's in store for the future. Houston, TX: DMN3 Institute, 2010.

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Book chapters on the topic "In-store marketing"

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "In-store Marketing." In Strategic Retail Management, 327–50. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-10183-1_15.

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Dräger, Peter. "Shopperbasiertes In-Store Design." In Shopper-Marketing, 191–207. Wiesbaden: Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6460-1_7.

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Stafflage, Marcel. "Einleitung." In In-store Mobile Marketing-Kommunikation, 1–10. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_1.

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Stafflage, Marcel. "Begriffliche und konzeptionelle Grundlagen der Untersuchung." In In-store Mobile Marketing-Kommunikation, 11–21. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_2.

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Stafflage, Marcel. "Qualitative Vorstudie zu Mobile Marketing-Kommunikation im stationären Handel." In In-store Mobile Marketing-Kommunikation, 22–43. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_3.

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Stafflage, Marcel. "Theoretische Bezugspunkte der Untersuchung." In In-store Mobile Marketing-Kommunikation, 44–51. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_4.

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Stafflage, Marcel. "Stand der empirischen Forschung zu Mobile Marketing-Kommunikation." In In-store Mobile Marketing-Kommunikation, 52–82. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_5.

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Stafflage, Marcel. "Ableitung von Forschungshypothesen und Konzeptualisierung eines Bezugsrahmens." In In-store Mobile Marketing-Kommunikation, 83–109. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_6.

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Stafflage, Marcel. "Grundlagen zur quantitativen Untersuchung." In In-store Mobile Marketing-Kommunikation, 110–41. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_7.

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Stafflage, Marcel. "Konzeption, Durchführung und Ergebnisse der quantitativen Untersuchung." In In-store Mobile Marketing-Kommunikation, 142–222. Wiesbaden: Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-11531-9_8.

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Conference papers on the topic "In-store marketing"

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Yeap, Jasmine A. L., and T. Ramayah. "GENDER HETEROGENEITY IN THE EVALUATIONS OF STORE ENVIRONMENTAL CUES, STORE LOVE AND LOYALTY." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.01.04.03.

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Tarigan, Yulinda, Ardella Shafira, and Morgan Kindler. "Analysis of Online Marketing Strategy Formulation in Rananta Store Batam." In The International Conference on Applied Economics and Social Science. SCITEPRESS - Science and Technology Publications, 2020. http://dx.doi.org/10.5220/0010354802770281.

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Samoggia, Antonella. "FUNCTIONAL DAIRY PRODUCTS: DETERMINANTS OF IN-STORE PRICE RECALL." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.02.02.

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Zulhit, Rira Amelia, Yasri Yasri, and Abror Abror. "Influence of Marketing Mix to Customer Loyalty in Sari Anggrek Store." In Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/piceeba2-18.2019.39.

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Reinders, Machiel J., and Jos Bartels. "THE ROLE OF BRAND EQUITY AND STORE IMAGE IN THE CONSUMPTION OF STORE AND NATIONAL BRANDS: THE CASE OF GREEN BRANDING." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.02.02.

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Kim, Hye-Young, K. P. Kim, Jung Mee Mun, and Ji Young Lee. "CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.05.02.

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Zhu, Ziyan, and Xuyun Zhou. "Analysis of the Marketing Strategy of Instagrammable Store in the New Media Environment." In 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.211209.407.

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Jiang, Kan, and Zi-Gang Zhang. "The Influence of Online Store Perception on Customer Behavior in the Experiential Marketing Context." In 2008 4th International Conference on Wireless Communications, Networking and Mobile Computing (WiCOM). IEEE, 2008. http://dx.doi.org/10.1109/wicom.2008.2168.

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Falk, Tomas, Alexander J. Mrozek, Werner H. Kunz, and Jeroen J. L. Schepers. "THE SHAPE OF MONEY – HOW INNOVATIVE PAYMENT METHODS IN SERVICES CAN INFLUENCE THE OVERALL STORE PRICE IMAGE." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.03.02.01.

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Sabirin and Cut Irna Setiawati. "The driving factors of Instagram utilization for marketing efforts in promoting student owned online store." In 2016 International Seminar on Application for Technology of Information and Communication (ISemantic). IEEE, 2016. http://dx.doi.org/10.1109/isemantic.2016.7873811.

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