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Books on the topic 'In-store marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 April 2022

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1

Stafflage, Marcel. In-store Mobile Marketing-Kommunikation. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11531-9.

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2

Thain, Greg. Store wars: The FMCG battle for in-store and online success. Chichester: John Wiley & Sons, 2012.

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3

In store marketing: A new dimension in the share wars. New York, N.Y: Sawyer Pub. Worldwide, 1992.

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4

Sonal, Kureshi. Comprehensive analysis of exclusive brand store customer in Indian market. Ahmedabad: Indian Institute of Management, 2007.

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5

Food Marketing Institute. Research Department. New directions in advertising: Marketing the retail store as a brand. Washington, DC: Research Department, Food Marketing Institute, 2002.

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6

Institute, In-Store Marketing. Shaping retail: The use of virtual store simulations in marketing research and beyond. Skokie, IL: In-Store Marketing Institute, 2009.

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7

Morton, Fiona Scott. The strategic positioning of store brands in retailer-manufacturer bargaining. Cambridge, MA: National Bureau of Economic Research, 2000.

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8

Traub, Marvin. Like no other store--: The Bloomingdale's legend and the revolution in American marketing. New York: Times Books, 1993.

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9

Fitzell, Philip B. Private label marketing in the 21st century: Store brands/exclusive brands on the cutting edge. New York: Global Books LLC, 2003.

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10

Profiles in marketing excellence: Marketing pros and educators reveal how they reached the top of their game and what's in store for the future. Houston, TX: DMN3 Institute, 2010.

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11

Broadhurst, Christopher. A case study ascertaining the effectiveness of Marks & Spencer's retail marketing mix in projecting a favorable store image. Oxford: Oxford Brookes University, 2002.

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12

United States. Congress. Senate. Committee on Small Business. Slotting fees: Are family farmers battling to stay on the farm and in the grocery store? : hearing before the Committee on Small Business, United States Senate, One Hundred Sixth Congress, second session, September 14, 2000. Washington: U.S. G.P.O., 2001.

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13

Uniyal, Dwarika Prasad. Point of purchase communication: Role of information search, store benefit and shopping involvement. Ahmedabad: Indian Institute of Management, 2009.

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14

Naumov, Vladimir. Consumer behavior. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. Attention is paid to the processes of consumers ' perception of brands (brands) and advertising messages, the basic rules for the display of goods (merchandising) and its impact on consumer decision, recommendations on the use of psychology of consumer behavior in personal sales. Presents an integrated model of consumer behavior in the Internet environment, the process of perception of the visitor of the company, the factors influencing consumer choice of goods online. Is intended for preparation of bachelors in directions of preparation 38.03.02 "Management", 38.03.06 "trading business" and can be used for training of bachelors in direction of training 43.03.01 "Service", and will also be useful for professionals working in the field of marketing, distribution and sales.

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15

Engel, Charles. Regional patterns in the law of one price: The roles of geography vs. currencies. Cambridge, MA: National Bureau of Economic Research, 1995.

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16

Manchester Conference for Contemporary Issues in Retail Marketing (2000 Manchester Metropolitan University Business School). The planning & management of retail locations: The 2000 Annual Manchester Conference for Contemporary Issues in Retail Marketing : proceedings : Friday September 8, 2000, The Manchester Metropolitan University Business School. Manchester: Manchester Metropolitan University, 2000.

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17

Publishing, Barbour. 24-Copy in-Store Marketing Package. Barbour Publishing, Incorporated, 2005.

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18

Malhotra, Naresh K., Dhruv Grewal, Anne L. Roggeveen, and Jens Nordfalt. Shopper Marketing and the Role of in-Store Marketing. Emerald Publishing Limited, 2014.

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19

Grewal, Dhruv, Anne L. Roggeveen, and Jens NordfÄlt, eds. Shopper Marketing and the Role of In-Store Marketing. Emerald Group Publishing Limited, 2014. http://dx.doi.org/10.1108/s1548-6435201411.

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20

Grewal, Dhruv, Anne L. Roggeveen, and Jens Nordfalt. Shopper Marketing and the Role of in-Store Marketing. Emerald Publishing Limited, 2014.

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21

Marketing Your Retail Store in the Internet Age. Wiley, 2006.

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22

Negen, Bob, and Susan Negen. Marketing Your Retail Store in the Internet Age. Wiley & Sons, Incorporated, John, 2010.

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23

Negen, Bob, and Susan Negen. Marketing Your Retail Store in the Internet Age. Wiley & Sons, Incorporated, John, 2010.

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24

Marketing Your Retail Store in the Internet Age. New York: John Wiley & Sons, Ltd., 2006.

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25

Bradley, John, and Greg Thain. Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store. Wiley & Sons, Incorporated, John, 2012.

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26

Bradley, John, and Greg Thain. Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store. Wiley & Sons, Incorporated, John, 2012.

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27

Bradley, John, and Greg Thain. Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-Store. Wiley & Sons, Incorporated, John, 2012.

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28

Pierce, Taylor. Appreneur: Secrets to Success in the App Store. Apress, 2013.

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29

Pierce, Taylor. Appreneur: Secrets to Success in the App Store. Apress, 2013.

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30

Stafflage, Marcel. In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht. Springer Gabler, 2015.

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31

TouchAmerica: The consumer connection : the research study of in-store marketing. [United States?]: Mass Connections, Inc., 2005.

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32

Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace. Kogan Page, 2006.

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33

Traub, Marvin. Like No Other Store . . .: The Bloomingdale's Legend and the Revolution in American Marketing. Three Rivers Press, 1994.

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34

Russell, Paul J. Field visual merchandising strategy: Developing a national in-store strategy using a merchandising service organization. 2015.

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35

Russell, Paul J. Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization. Kogan Page, 2016.

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36

Consumer store choices and spatial behaviour patterns: Food and grocery shopping in London, Canada. 1987.

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37

New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers (International Studies in Entrepreneurship). Springer, 2004.

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38

US GOVERNMENT. Slotting fees: Are family farmers battling to stay on the farm and in the grocery store? : Hearing before the Committee on Small Business, United States ... second session, September 14, 2000 (S. hrg). For sale by the Supt. of Docs., Congressional Sales Office, U.S., G.P.O, 2000.

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39

Whitlock, T. Forms of Crime. Edited by Paul Knepper and Anja Johansen. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199352333.013.7.

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In the eighteenth and nineteenth centuries servants ordering goods falsely in the names of their masters and criminals posing as wealthy customers defrauded tradespeople alongside outright shoplifters and thieves. . The institution of harsh shoplifting laws in the 1600s and trade protection societies’ attempts at self-policing in the 1700s failed to stem the tide. Developments in marketing like open displays, bazaars, and the department store multiplied the opportunities for crime and led to an atmosphere of fraud that encouraged crime by both retailer and consumer. The Victorian medicalization of crime created the “kleptomaniac,” whose cases dominated the debate over shoplifting from the late nineteenth to the twentieth centuries. Newer scholarship on retail crime promises to balance studies of the gendered nature of shoplifting and the historical emphasis on the middle classes by reintroducing the importance of the less visible working-class retail criminal and expanding beyond the department store–centered focus.

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40

Levine, Gregory P. A. Zen Sells Zen Things. Oxford University Press, 2017. http://dx.doi.org/10.1093/acprof:oso/9780190469290.003.0009.

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This chapter explores Japanese Zen material culture and materialism in a contemporary American monastic context. It examines the adaptation of mainstream business operations by The Monastery Store at Zen Mountain Monastery, established by John Daido Loori near Woodstock, New York, in 1980. It provides a visual and critical analysis of The Monastery Store’s mail-order catalogue, website, and brick-and-mortar facility on the monastery grounds, and it contrasts “retail Zen” (i.e., the mass marketing of vaguely Zen-like articles by multinational distribution chains for maximum profit) and “Zen retail” (i.e., the selective sale of sustainably sourced Zen items by nonprofit Zen monasteries to support adherents’ practice). In so doing, this analysis contributes to our understanding of Buddhist economics, practice, ethics, and other Zen matters.

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