Journal articles: 'In-store marketing'

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Pasirayi, Simbarashe. "Stock market reactions to store-in-store agreements." Industrial Marketing Management 91 (November 2020): 455–67. http://dx.doi.org/10.1016/j.indmarman.2020.09.010.

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Klabjan, Diego, and Jinxiang Pei. "In-store one-to-one marketing." Journal of Retailing and Consumer Services 18, no. 1 (January 2011): 64–73. http://dx.doi.org/10.1016/j.jretconser.2010.09.012.

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Fam, Kim‐Shyan, Bill Merrilees, James E. Richard, Laszlo Jozsa, Yongqiang Li, and Jayne Krisjanous. "In‐store marketing: a strategic perspective." Asia Pacific Journal of Marketing and Logistics 23, no. 2 (March 29, 2011): 165–76. http://dx.doi.org/10.1108/13555851111120470.

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Lunardo, Renaud, and Dominique Roux. "In-store arousal and consumers’ inferences of manipulative intent in the store environment." European Journal of Marketing 49, no. 5/6 (May 11, 2015): 646–67. http://dx.doi.org/10.1108/ejm-10-2013-0560.

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Purpose – The purpose of this article is to show how consumers’ inferences of manipulative intent mediate the effects of in-store arousal on pleasure and approach behavior. Design/methodology/approach – A qualitative study identifies arousal as a dimension of the store environment that may lead to inferences of manipulative intent. An experiment manipulating arousal tests the mediating effect of inferences of manipulative intent on the relationship of arousal with pleasure and approach behavior. Findings – A qualitative study and the results of an experiment suggest that arousing store environments lead to negative outcomes when consumers infer that such environments are manipulative. The experimental study results show that high in-store arousal increases inferences of manipulative intent, which in turn negatively affect pleasure and approach behaviors. The results also indicate that the effects of in-store arousal on inferences of manipulative intent vary with age. Practical implications – The study results recommend that practitioners carefully design their store environments, such that arousal they create does not lead consumers to believe that the environment is manipulative. Originality/value – This article contributes to extant literature by emphasizing the crucial role of inferences of manipulative intent in the effects of in-store arousal.

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Sands, Sean, Harmen Oppewal, and Michael Beverland. "The effects of in-store themed events on consumer store choice decisions." Journal of Retailing and Consumer Services 16, no. 5 (September 2009): 386–95. http://dx.doi.org/10.1016/j.jretconser.2009.05.001.

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Ahmed, Riaz Uddin. "Social media marketing, shoppers' store love and loyalty." Marketing Intelligence & Planning 40, no. 2 (December 6, 2021): 153–68. http://dx.doi.org/10.1108/mip-05-2021-0164.

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PurposeThis study investigates the impact of social media marketing activities (SMMA) on shoppers' store love and the impact of store love on store loyalty in grocery retail. Moreover, it explores the mediating and moderating role of store love and social media usage intensity (SMUI).Design/methodology/approachA survey was conducted among grocery shoppers and social media users in Norway. A total of 177 valid responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM).FindingsThe study discovered that SMMA impacts store love, and store love affects store loyalty. Store love serves as a mediator between SMMA and store loyalty. SMUI positively moderates the relationship between SMMA and store love; however, the relationship between store love and store loyalty is not moderated by SMUI.Research limitations/implicationsDespite having limited generalizability from a cross-sectional study, this study provides literary additions to the body of knowledge in grocery retail and enhances the cognitive appraisal theory (CAT) and the attachment theory (AT).Practical implicationsThe findings of this study will help grocery shoppers, store managers and grocery chain marketers to comprehend the role of SMMA in building emotional attachment with a grocery store and help make better decisions.Originality/valueFor the first time, this study incorporated SMUI as a moderator in the relationship between SMMA, store love and store loyalty in grocery retail. The study also proposes a new explanation for the relationship between SMMA and store loyalty by highlighting the mediating role of store love.

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Lianardo, Stephanny. "Omnichannel Marketing on Integrated Retail Store in Indonesia." Journal of Research on Business and Tourism 1, no. 2 (January 4, 2022): 148. http://dx.doi.org/10.37535/104001220215.

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Omnichannel marketing should focus on creating an immersive environment in order to create a seamless experience for the customers. In this research, we are looking into the omnichannel marketing applied by PT. Erafone DotCom to integrate their fairly new online platform with their existing physical store and the public perspective toward it. We find out that despite the public being familiar with their physical store, the public is still largely unaware and unfamiliar with the existence of eraspace.com as the online platform of Erafone thus rendering the omnichannel marketing to be less effective. We also look into the public perspective of the idea of omnichannel marketing that has been applied by PT. Erafone DotCom and analyze how to improve the public awareness about eraspace.com and what strategy to improve the omnichannel marketing that has been applied in order to create an immersive environment for the customers to have seamless experience in shopping with Erafone and/or eraspace.com.

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Yim, Mark Yi-Cheon, Seung-Chul Yoo, Brian D. Till, and Matthew S. Eastin. "In-Store Video Advertising Effectiveness." Journal of Advertising Research 50, no. 4 (December 2010): 386–402. http://dx.doi.org/10.2501/s0021849910091634.

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Mohtar, Mozard, Azni Zarina Taha, Ezlika Ghazali, and Mardiana Md Radzi. "Investigating repatronage intention in stores carrying halal products through store personalities." Journal of Islamic Marketing 11, no. 2 (May 18, 2019): 423–39. http://dx.doi.org/10.1108/jima-09-2018-0171.

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Purpose This paper aims to examine the influence of store environment cues, store personality and attitude toward halal product (AHP) on store evaluation and repatronage intention. The authors extended the conceptual framework of Baker and colleagues (2002) and examined the indirect effects of store personality (i.e. sophistication and sincerity) and AHP on the outcome variables. Design/methodology/approach The authors adopted survey design to test our hypotheses. Data were collected random to store patrons and post-graduate students of public university business schools in Klang valley. There was almost equal selection of Muslim (49.6%) and non-Muslim respondents. Findings Results indicate that the model explains 44 per cent of the variance in store repatronage intention. In particular, serial mediation is not significant only for two mediation paths. Research limitations/implications The findings imply that brand personality, attitude toward halal product and store evaluation mediate the relationship between store environment cues and purchase intention. However, there are few limitations. First, the respondents were only limited to store patrons in Klang valley. Second, the authors only tested for three store environment cues. Practical implications Store repatronage intention could be increased by focusing on store environment cues (i.e. music and design), forming sincere and sophisticated store personalities and attaining favorable evaluation for both store and particularly halal products. Social implications Halal requirements for consumable goods especially food and drinks are warrant concerns for both Muslim and non-Muslim consumers. It deals with safety and health issues of producing such goods. In a nation that comprises multiethnic-multireligious population, it is not surprising that non-Muslims are assured by quality of faith-based products made for Muslims. Originality/value Store repatronage intention is a valid concern for all retailers. In this study, stores which carry halal products should focus on enhancing store design and music perception, forming sincere and sophisticated personality, and generating favorable attitudinal evaluation for both halal products and store. After all, halal products are an assurance of quality for all store patrons.

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Swoboda, Bernhard, Bettina Berg, Hanna Schramm-Klein, and Thomas Foscht. "The importance of retail brand equity and store accessibility for store loyalty in local competition." Journal of Retailing and Consumer Services 20, no. 3 (May 2013): 251–62. http://dx.doi.org/10.1016/j.jretconser.2013.01.011.

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Yoon, Sungjoon, and Ji Eun Park. "Tests of in-store experience and socially embedded measures as predictors of retail store loyalty." Journal of Retailing and Consumer Services 45 (November 2018): 111–19. http://dx.doi.org/10.1016/j.jretconser.2018.08.010.

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Delgado-Ballester, Elena, Miguel Hernandez-Espallardo, and Augusto Rodriguez-Orejuela. "Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1850–69. http://dx.doi.org/10.1108/ejm-02-2012-0087.

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Purpose – The purpose of this study is to develop and test a conceptual model of the moderating effect of customers’ value consciousness (CVC) on the relationship of store image (SI) with four dimensions of the perceived risk associated to the purchase of a store brand over a manufacturers’ brand, and the direct effect of those variables on the perceived unfairness of manufacturers’ brand prices. Design/methodology/approach – A mall-intercept survey of 600 shoppers in Colombia (South America) gathered data on their consumption experiences of a store brand and manufacturer’s brand across six product categories and two supermarket chains. Findings – Results suggest that SI exerts different influences on the four categories of perceived risk, the strength of which varies with value-consciousness. Perceptions of the price unfairness of manufacturers’ brands are attenuated by the financial and functional risk of buying store brands but increased by the social and psychological risk. Research limitations/implications – The findings may not be generally applicable to other shopping contexts or customers. The functional perspective on SI may mean that the results are not directly comparable with other studies adopting different perspectives. Practical implications – For retailers, the key implications concern awareness and management of customers’ perceptions of relative risks and the impact of value-consciousness on the use of SI as a heuristic decision-making cue. For manufacturers, they are the need to demonstrate clear product differentiation as a rationale for higher prices. Originality/value – This is the first study to encompass value-consciousness, SI, perceived risk and perceptions of price unfairness in a single field survey.

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Sarkar, Abhigyan, Juhi Gahlot Sarkar, and Gaurav Bhatt. "Store love in single brand retailing: the roles of relevant moderators." Marketing Intelligence & Planning 37, no. 2 (April 1, 2019): 168–81. http://dx.doi.org/10.1108/mip-05-2018-0148.

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PurposeThe purpose of this paper is to investigate how various retail store atmospheric cues can impact store brand loyalty (SBL) via eliciting store brand love. This paper posits that different store brand experiential cues can predict brand love only when the experience is processed based on perceiving the brand as human-like entity, i.e. brand anthropomorphization. Brand love cannot be strongly elicited without the sense of brand anthropomorphization. Moreover, brand love can impact brand loyalty intention only under the moderating condition of perceived firm’s positive relationship marketing orientation.Design/methodology/approachSurvey was conducted among urban shopping mall consumers, and the data were analyzed using structural equation modeling.FindingsThe findings support that store brand experience elicited by store environmental cues can better predict store brand love when the store is perceived as human, and store brand love can better predict conative SBL when consumer perceives that the store is having a positive relationship orientation.Originality/valueThe value of the paper lies in empirically testing the psychological mechanism through which store atmospheric cues lead to SBL.

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L. Harris, Jennifer, Victoria Webb, Shane J. Sacco, and Jennifer L. Pomeranz. "Marketing to Children in Supermarkets: An Opportunity for Public Policy to Improve Children’s Diets." International Journal of Environmental Research and Public Health 17, no. 4 (February 17, 2020): 1284. http://dx.doi.org/10.3390/ijerph17041284.

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Public health experts worldwide are calling for a reduction of the marketing of nutrient-poor food and beverages to children. However, industry self-regulation and most government policies do not address in-store marketing, including shelf placement and retail promotions. This paper reports two U.S.-based studies examining the prevalence and potential impact of in-store marketing for nutrient-poor child-targeted products. Study 1 compares the in-store marketing of children’s breakfast cereals with the marketing of other (family/adult) cereals, including shelf space allocation and placement, special displays and promotions, using a national audit of U.S. supermarkets. Child-targeted cereals received more shelf space, middle- and lower-shelf placements, special displays, and promotions compared with other cereals. Study 2 compares the proportion of product sales associated with in-store displays and promotions for child-targeted versus other fruit drinks/juices, using syndicated sales data. A higher proportion of child-targeted drink sales were associated with displays and promotions than sales of other drinks. In both categories, the results were due primarily to major company products. Although in-store marketing of child-targeted products likely appeals to both children and parents, these practices encourage children’s consumption of nutrient-poor food and drinks. If companies will not voluntarily address in-store marketing to children, government policy options are available to limit the marketing of unhealthy foods in the supermarket.

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Ford, John B. "What Do We Know About In-Store Marketing?" Journal of Advertising Research 58, no. 2 (May 29, 2018): 131–32. http://dx.doi.org/10.2501/jar-2018-020.

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Collins, A. "Store Location Planning: Its Role in Marketing Strategy." Environment and Planning A: Economy and Space 21, no. 5 (May 1989): 625–28. http://dx.doi.org/10.1068/a210625.

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The role of location strategy within the context of a multiple retailer's overall marketing strategy is examined. The author also looks at some of the techniques now being applied by retailers to provide the information needed to make better location decisions.

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Dulsrud, Arne, and Eivind Jacobsen. "In-store Marketing as a Mode of Discipline." Journal of Consumer Policy 32, no. 3 (July 9, 2009): 203–18. http://dx.doi.org/10.1007/s10603-009-9104-y.

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Mason, J. Barry, Morris L. Mayer, and Anthony Koh. "Functional marketing plan development in department store retailing." Journal of the Academy of Marketing Science 13, no. 3 (June 1985): 161–82. http://dx.doi.org/10.1007/bf02729944.

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Das, Gopal. "Store personality and consumer store choice behaviour: an empirical examination." Marketing Intelligence & Planning 32, no. 3 (April 29, 2014): 375–94. http://dx.doi.org/10.1108/mip-07-2013-0116.

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Purpose – The purpose of this paper is to explore the influences of store attributes on store personality dimensions across different consumer segments. Subsequently, the study examines impact of store personality dimensions on consumer store choice behaviour. Design/methodology/approach – A mall-intercept survey was undertaken using a systematic sampling of department store shoppers of age 18 years and above in Kolkata, a metropolitan city of India. Questionnaire was used to collect data from busy shopping malls or centres located in different places of Kolkata. Multiple regression analysis is used to examine the objectives of this study. Findings – Results revealed that different sets of store attributes positively affect the various store personality dimensions differently across the segments. The study also found the positive impacts of store personality dimensions on consumer store choice behaviour. Originality/value – Arguably, this study is the first to explore the link between store attributes and store personality across the consumer segments, and the impacts of store personality dimensions on consumer store choice behaviour.

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Guissoni, Leandro Angotti, Juan Machado Sanchez, and Jonny Mateus Rodrigues. "Price and in-store promotions in an emerging market." Marketing Intelligence & Planning 36, no. 4 (June 4, 2018): 498–511. http://dx.doi.org/10.1108/mip-08-2017-0154.

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PurposeThe purpose of this paper is to evaluate the influence of price and products on the promotion (through in-store temporary displays) on consumer sales in an emerging market context (i.e. Brazil) in different regions with contrasts in the market and store formats analyzed.Design/methodology/approachThe data originate from retail market audits conducted over three years and are broken down by a region and a channel for a product category that has experienced increased competition and growth and is highly distributed throughout the analyzed regions and channel formats (i.e. the ready-to-drink juice category). This study uses a panel vector autoregression framework and an impulse-response function to determine the effects on sales over time.FindingsThe results suggest that price sensitivity and the effects of promotions on sales vary with the type of store format rather than through structural differences between regions with lower vs higher levels of economic development in an emerging market.Practical implicationsManagers should consider differences in store format more than the heterogeneity among regions when making price and promotion decisions. Additionally, this paper highlights the importance of in-store product visibility through temporary displays of promoted products, especially in smaller stores in an emerging market.Originality/valueBy considering the challenges of managing a consumer brand for which market heterogeneity is key, this paper extends the current research by contrasting consumer price and in-store promotion decisions across two heterogeneous regions and store formats within an emerging market.

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Green, Corliss L. "In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption." Journal of Marketing Theory and Practice 5, no. 1 (January 1997): 113–21. http://dx.doi.org/10.1080/10696679.1997.11501755.

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Teller, Christoph, and Andrew Alexander. "Store managers – the seismographs in shopping centres." European Journal of Marketing 48, no. 11/12 (November 4, 2014): 2127–52. http://dx.doi.org/10.1108/ejm-02-2013-0072.

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Purpose – The aim of this paper is to investigate the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, the relevance of store managers in reflecting on and informing the management and marketing practices of the local shopping centre management. Design/methodology/approach – A conceptual model is developed based on the network and boundary-spanning theories. The model is tested using a Web-based survey of 217 managers, representing stores located in shopping malls, and by applying covariance-based structural equation modelling. Findings – The study reveals store managers to be engaging in a significant information-processing pathway, from customers’ evaluation of the shopping centre (as perceived by the store manager) to their own evaluation of the centre in terms of managerial satisfaction and loyalty. Research limitations/implications – The empirical study focuses exclusively on shopping malls and thus does not consider other shopping centre forms such as town centres and retail parks. Practical implications – This paper concludes that store managers have the potential to be informational boundary spanners and, thus, valuable resources to inform and give feedback to shopping centre management. Originality/value – The contribution of this paper is to provide a more complete understanding of the role of the store manager as an integral actor in the shopping centre in terms of informational boundary spanning between the retail organisation, the customers and local shopping centre management.

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Uncles, Mark D., and Simon Kwok. "Patterns of store patronage in urban China." Journal of Business Research 62, no. 1 (January 2009): 68–81. http://dx.doi.org/10.1016/j.jbusres.2008.01.002.

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Schultz, Don E., and Martin P. Block. "How U.S. consumers view in-store promotions." Journal of Business Research 64, no. 1 (January 2011): 51–54. http://dx.doi.org/10.1016/j.jbusres.2009.09.021.

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Bernritter, Stefan F., Paul E. Ketelaar, and Francesca Sotgiu. "Behaviorally targeted location-based mobile marketing." Journal of the Academy of Marketing Science 49, no. 4 (June 21, 2021): 677–702. http://dx.doi.org/10.1007/s11747-021-00784-0.

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AbstractMarketers increasingly use behavioral targeting in location-based mobile marketing (LBMM). However, highly personalized marketing messages like this may backfire by eliciting consumer reactance. We suggest that LBMM efficacy depends on its potential to minimize consumer reactance, which can be achieved by effectively combining location targeting (in-store vs. out-store), behavioral targeting (based on consumers’ product category involvement [PCI]), and the type of promotion offered (price vs. non-price promotion). Results of a field study, a virtual reality experiment, and two online experiments show that although in-store mobile ads are generally more effective in increasing sales than out-store mobile ads, this is only the case if consumers have low PCI with the advertised product category, because this decreases their reactance. To attract consumers to stores by out-store LBMM, we show that firms should offer price promotions to consumers with low PCI and non-price promotions to consumers with high PCI, because these combinations of location targeting, behavioral targeting, and type of promotion elicit the least reactance and therefore result in a higher probability to buy.

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Kessler, Charles. "Editorial: Branding in store - Marketing in the 21st century." Journal of Brand Management 11, no. 4 (April 2004): 261–64. http://dx.doi.org/10.1057/palgrave.bm.2540172.

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Sorensen, Herb. "Long Tail Media in the Store." Journal of Advertising Research 48, no. 3 (September 2008): 329–38. http://dx.doi.org/10.2501/s0021849908080380.

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Fowler, Deborah C., Scarlett C. Wesley, and Maria Elena Vazquez. "Simpatico in store retailing: How immigrant Hispanic emic interpret U.S. store atmospherics and interactions with sales associates." Journal of Business Research 60, no. 1 (January 2007): 50–59. http://dx.doi.org/10.1016/j.jbusres.2006.09.002.

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Haridasan, Anu C., and Angeline Gautami Fernando. "Online or in-store: unravelling consumer’s channel choice motives." Journal of Research in Interactive Marketing 12, no. 2 (June 11, 2018): 215–30. http://dx.doi.org/10.1108/jrim-07-2017-0060.

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PurposeThe purpose of this study is to compare online and in-store shoppers motivations based on product type.Design/methodology/approachMeans-end approach was used to extract motivational factors that drive shoppers channel choice for hedonic and utilitarian products. A total of 100 respondents were interviewed using laddering technique. Hierarchical virtual maps were constructed to determine values associated with attributes and consequences identified by the consumer.FindingsShopping motivations differed for online and in-store shoppers based on product type. Variety, value for money and delivery were important attributes for online shoppers. In-store shoppers looked for social interaction and personalized attention. Convenience, affordability and gratification were unique online consequences, while nostalgia and loyalty benefits were specific to in-store hedonic purchases. Self-confidence, availability of wider choices and in-store shopping experience were the values sought for hedonic products. Control of shopping experience was the desired value for utilitarian purchases irrespective of channels.Research limitations/implicationsThis study contributes to shopping motivation research by comparing motives of online and in-store shoppers for hedonic and utilitarian products.Practical implicationsRetailers need to enhance online trust and strengthen in-store customer service for hedonic products. They should also work on the online delivery capabilities and in-store personalized services for utilitarian purchases.Originality/valuePrior research on deconstructing channel choice motivations based on product type is sparse. This paper uses hierarchy of means-end elements to illustrate attributes and consequences that drive consumer motives and values.

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Mishra, Sita, Gunjan Malhotra, and Garima Saxena. "In-store marketing of private labels: applying cue utilisation theory." International Journal of Retail & Distribution Management 49, no. 1 (October 27, 2020): 145–63. http://dx.doi.org/10.1108/ijrdm-04-2020-0152.

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PurposeThe purpose of this study is to examine the effectiveness of in-store private label marketing to impact the attitude of consumers towards private label brands (PLBs) by influencing consumers' perceived quality variations between the PLBs and national brands.Design/methodology/approachThis study is based on “Cue utilisation theory” and focusses on how retailers can influence consumers' perception of quality variations by providing them in-store marketing cues. Data was collected through the mall intercept method in New Delhi, India. Data analysis was done using AMOS 25 and the PROCESS SPSS macro.FindingsThis study establishes the effect of in-store private label marketing in improving consumers' quality perception of PLBs vis-à-vis national brands and thereby leading to a positive attitude towards PLBs. Further, the national brand promotions attitude is found to moderate the relationship between private label marketing and attitude towards PLBs. However, contrary to the authors' expectations, it has a positive effect on this relationship. The study found an insignificant moderation influence of price consciousness.Originality/valueThis study complements existing literature on “Cue utilisation theory” by demonstrating the importance of in-store private label marketing in improving consumers' attitudes towards PLBs. It also extends to fill some gaps in the literature by studying the direct, mediating and moderating relationship among in-store private label marketing, perceived quality variations, price consciousness, national brand promotion attitude and attitude towards PLBs, especially in an emerging market such as India.

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Berčík, Jakub, Roderik Virágh, Zdenka Kádeková, and Tatiana Duchoňová. "Aroma marketing as a tool to increase turnover in a chosen business entity." Potravinarstvo Slovak Journal of Food Sciences 14 (December 16, 2020): 1161–75. http://dx.doi.org/10.5219/1475.

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The paper deals with the evaluation of the effectiveness of the application of aroma marketing describing a few possibilities of using aromatization in practice. Nowadays, many sophisticated tools are used in marketing and consumer behavior, such as sensory marketing and sensory perception. The following is the term of marketing communication and its division into the above-the-line and below-the-line communication, sales promotion, and in-store communication. The paper also focused on the new trends in the place of sale and aroma marketing. The subject of the practical part is the use of the aroma in the food store. An important part consists of a characteristic of the alliance, questionnaire survey, comparison of achieved sales volume and sales before placing the aroma diffuser, and while it was placed in the grocery store. The article aims to find out how the coffee aroma in the store influenced consumer decision-making and stimulated them to impulsive purchase and consequent influence on the company turnover. Concerning the results of our observation and questionnaire survey, we formulate suggestions and recommendations for the business operation and practice. The whole research was made in the grocery store “Môj obchod”.

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Leeflang, Peter S. H., and Alex J. Olivier. "Bias in consumer panel and store audit data." International Journal of Research in Marketing 2, no. 1 (January 1985): 27–41. http://dx.doi.org/10.1016/0167-8116(85)90020-5.

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Kurniawan, Dhika Amalia, and Faisal Setiawan Fajri. "Analisis Implementasi Islamic Store Attributes dan Bauran Pemasaran dalam Perspektif Islam (Survey pada La-Tansa Gontor Departement Store Ponorogo)." JMK (Jurnal Manajemen dan Kewirausahaan) 4, no. 2 (May 21, 2019): 85. http://dx.doi.org/10.32503/jmk.v4i2.404.

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Abstrak This arrangement aims to find out the Implementation of Islamic store attributes and marketing mix from Islamic perspective at La-Tansa Gontor Department Store. Implementation of Islamic store attributes and marketing mix from the Islamic perspective in the store is highly recommended that Muslim business people still maintain the norms of religion in business and establish a business strategy in accordance with Islamic Shari'a. La-Tansa Gontor Departement Store is one business unit owned by Darussalam Gontor Islamic Boarding School which aims to get the profit used for development and meet all the needs of Darussalam Gontor Islamic Boarding School. In addition, the establishment of La-Tansa Gontor aims for educational means for teachers of Darussalam Gontor Islamic Boarding School and as a means of dakwah for the employees and the community. This arrangement raises the formulation of the problem: does La-Tansa Gontor Department Store have implemented Islamic Store Attributes and marketing mix from Islamic perspective? With a qualitative approach, data collection with observation, interview and documentation techniques. The data analysis used is descriptive analysis technique with the aim to describe the data that researcher collect about Implementation of Islamic store attributes and marketing mix from Islamic perspective in La-Tansa Gontor Department Store.

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Jones, Peter, Daphne Comfort, and David Hillier. "What's in store? Retail marketing and corporate social responsibility." Marketing Intelligence & Planning 25, no. 1 (February 13, 2007): 17–30. http://dx.doi.org/10.1108/02634500710722371.

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Matsui, Kenji, Shuanghong Lu, Tatsuhiko Nariu, and Tadashi Yukimoto. "Marketing Channels and Retail Store Density in East Asia*." Asian Economic Journal 19, no. 4 (December 2005): 407–22. http://dx.doi.org/10.1111/j.1467-8381.2005.00219.x.

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Palmeira, Mauricio. "The interplay of products from the same product line: the role of brand reputation." European Journal of Marketing 48, no. 9/10 (September 2, 2014): 1648–63. http://dx.doi.org/10.1108/ejm-03-2013-0159.

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Purpose – The main aim of this paper is to examine the role of brand reputation on the impact of value product on perceptions of a premium product from the same brand. As a secondary goal, it tests and extends existing findings from judgment tasks to a choice task. Design/methodology/approach – Two online experiments are presented. In Study 1 (1a and 1b), participants provided quality and price judgments to products. Brand reputation was manipulated by comparing common store brands to non-store brands (Study 1a) and to upscale store brands (Study 1b). In Study 2, we examined whether findings indicating a positive effect of a value store brand on a premium store brand extends to a choice context. Participants made choices between a premium store brand and a national brand in the presence of either a value store brand or a value national brand. Findings – It was found that brand reputation plays an important role in the interplay of products in line extensions. While the positive impact of a value brand on a premium brand is at its strongest level for a regular store brand, it still has a moderate size for a non-store brand without a defined reputation, as well as for an upscale store brand. Second, using a choice task, we reject an important rival explanation for the impact of a value store brand on a premium store brand observed in previous research. Research limitations/implications – The authors have focused on consumers’ expectations of products. While research has shown that these expectations play an important role in evaluations, future research may directly examine perceptions after consumption. The findings also offer an opportunity for future research to examine the differences in perceptions between store and non-store brands at different positioning levels, as well as other factors that affect brand reputation. Practical implications – The findings have two practical implications. First, our results indicate that when a manufacturer produces two products in the same category at different levels of quality, there is some benefit in letting consumers know about this relationship. The authors consistently found no negative impact on the brands and often a positive impact on the premium brand. While effects are stronger for common store brands, they are likely to emerge for any type of brand, albeit weaker. Originality/value – This paper contributes to the nascent literature on multi-tier brands and vertical extensions in several ways. First, the role of brand reputation was examined and how it interacts with positioning in line extension context. Second, we show that the effect of a value brand on a premium brand is stronger for store brands, but still existent for non-store brands. These results offer implications for practice and open opportunities for future research on multi-tier store brands.

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Krasonikolakis, Ioannis, Adam Vrechopoulos, Athanasia Pouloudi, and Sergios Dimitriadis. "Store layout effects on consumer behavior in 3D online stores." European Journal of Marketing 52, no. 5/6 (May 14, 2018): 1223–56. http://dx.doi.org/10.1108/ejm-03-2015-0183.

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PurposePositioned in the e-retailing field, this study aims to investigate the effect of the retail store’s atmosphere on consumer behavior in 3D online shopping environments, focusing on store layout as a critical influential factor.Design/methodology/approachThe research uses a mixed research method approach that includes two complementary studies. First, a three-round Delphi study with domain experts is used to develop a store layout classification scheme (Study 1), resulting in five distinct types of store layout. Subsequently, 3D online retail stores that use the five layouts are designed and developed. These serve as treatments of a laboratory experimental design, which is used to assess layout impact on a number of attitudinal and behavioral variables (Study 2).FindingsFive distinct types of store layout have been identified in Study 1, and their distinctive features are presented. The findings of Study 2 indicate that online shopping enjoyment, entertainment and ease of navigation are influenced by the store layout types of 3D online environments. Specifically, the “avant-garde” layout type facilitates the ease of navigation of customers in the store and provides a superior online customer experience. The “warehouse”’ adopts long aisles for the display of products, which simplifies the comparison of products, whereas the “boutique” layout was found to be the best in terms of shopping enjoyment and entertainment. The “department” layout shares many common characteristics with traditional department stores, providing an entertaining and enjoyable store, whereas the “pragmatic” layout emphasizes low system requirements.Practical implicationsThe paper presents characteristics that make store layouts effective for different aspects of online customers’ experience and identifies opportunities that 3D online store designers and retailers can explore for the provision of enhanced, customized services to online customers.Originality/valueThis paper examines recent technological developments in store design and visual merchandising. It identifies five layout types of 3D online stores, which are different from those of brick–and–mortar and 2D online stores, and investigates their impact on consumer behavior. Further, the paper examines how each layout type influences online shopping enjoyment, entertainment, ease of navigation, online customer experience and, in turn, purchase and word-of-mouth intentions. Finally, the paper examines the moderating role of telepresence. Individuals with high sense of telepresence conceive 3D environments as “real” and are more concerned about the attributes that trigger the sense of enjoyment they experience while browsing.

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Verhagen, Tibert, Willemijn Dolen, and Jani Merikivi. "The influence of in‐store personnel on online store value: An analogical transfer perspective." Psychology & Marketing 36, no. 3 (November 13, 2018): 161–74. http://dx.doi.org/10.1002/mar.21172.

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Fatmawatie, Naning. "Online Store Marketing Strategy and Its Implications on Consumptive Behavior in Fashion Products of IAIN Kediri Students: Islamic Marketing and Islamic Consumption Perspective." IQTISHODUNA 16, no. 2 (October 26, 2020): 101–14. http://dx.doi.org/10.18860/iq.v16i2.8861.

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The online store marketing strategy has made people's lifestyles change to become more modern. This is influenced by culture, mindset, needs and the desire to change. In online store marketing, the distance between sellers and buyers has been very close and transactions can be done easily. This study aims to analyze the implementation of marketing strategies in online stores in Indonesia, analyze the consumptive behavior of IAIN Kediri student fashion products, analyze the practice of marketing strategies to online stores in Indonesia in terms of Islamic marketing and to analyze consumptive behavior in IAIN Kediri student fashion products in terms of consumption of Islam. This research is a descriptive study using a qualitative approach, with a purposive technique as an information determination technique. The result indicates that the online store marketing strategy in Indonesia applies a marketplace, low prices, free shipping and bonus services. The study shows that students of IAIN Kediri spend more through Lazada's online store, on favorite fashion products. The frequency of shopping for fashion products at online stores is at one most once a month and more than one month. The implementation of marketing strategies for online stores must be based on the theistic (rabbaniyyah), ethical (akhlaqiyyah), realistic (al-waqiyyah) and humanistic (insaniyyah) principles.

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Alexander, Bethan, and Marta Blazquez Cano. "Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context." Journal of Retailing and Consumer Services 55 (July 2020): 101913. http://dx.doi.org/10.1016/j.jretconser.2019.101913.

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Kowatsch, Tobias, Wolfgang Maass, and Elgar Fleisch. "The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences." International Journal of Internet Marketing and Advertising 6, no. 3 (2011): 226. http://dx.doi.org/10.1504/ijima.2011.038237.

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Aqsony, Yanuar Bachrul, Santirianingrum Soebandhi, and Ani Wulandari. "The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3." Quantitative Economics and Management Studies 1, no. 3 (June 11, 2020): 194–203. http://dx.doi.org/10.35877/454ri.qems91.

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Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

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Aqsony, Yanuar Bachrul, Santirianingrum Soebandhi, and Ani Wulandari. "The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3." Quantitative Economics and Management Studies 1, no. 3 (June 11, 2020): 194–203. http://dx.doi.org/10.35877/454ri.qems91.

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Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

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Putri, Heristya. "Sebuah Studi Niat Beli Skincare: Pengaruh Social media Marketing, E-WOM, dan In-store Display." Jurnal Ilmu Manajemen 9, no. 3 (July 18, 2021): 1163–72. http://dx.doi.org/10.26740/jim.v9n3.p1163-1172.

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Several factors can be used to determine the success of consumer purchase intentions. In this study, the factors that can influence purchase intention are formed from social media marketing, e-commerce, and in-store displays. The purpose of this study was to determine the effect of social media marketing, e-WOM, and in-store displays on purchase intention of skincare products (study on consumers of Rena beauty store-Tuban). This research is quantitative. The sampling technique used was non-probability sampling with judgmental methods. The sample used was 100 people. The respondent in this study has seen the contents of Tiktok owned by Rena beauty store and has never purchased skincare products at Rena beauty store, with an age range of 17-35 years. The measurement scale uses the Likert scale. The measurement method used is a questionnaire, data analysis using multiple linear regression equation models. The data is processed using SPSS version 26. The results of this study indicate that social media marketing has a significant effect on the intention to buy skincare products for consumers in Rena beauty store-Tuban; meanwhile, e-WOM has no significant effect on the intention to buy skincare products for consumers because beauty store-Tuban, the in-store display also does not affect. Significantly on the intention to buy skincare products to consumers of Rena beauty store-Tuban.

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Vani, Tadonny, Rahmat Hidayat, and Arnoldus Yansen Friska Danar Yudhistira. "Rancang Bangun Mobile Commerce di Lamandau Store Berbasis Android berdasarkan User Centered Design (UCD)." JURNAL MEDIA INFORMATIKA BUDIDARMA 5, no. 1 (January 22, 2021): 287. http://dx.doi.org/10.30865/mib.v5i1.2544.

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Lamandau Store is a place for marketing and selling products that produced by Micro, Small and Medium Entrepreneurs named Usaha Mikro Kecil Menengah (UMKM) and Small Medium Industry products or Industri Kecil Menengah (IKM) in Lamandau Regency. The marketing and sales system at Lamandau Store has been manual which is costumers come to the store. This has not attracted enough consumers, resulting in lower levels of marketing and sales. This study aims to produce an Android-based mobile commerce application that can be used to support the marketing and sales process at the Lamandau Store. The research was conducted in several stages, namely the Data Collection Stage, the System Design Stage and the Report Writing Stage. The system design stage was developed based on the User Centered Design (UCD) method. The results show that a mobile commerce application is in accordance with user needs and has been presented as a new innovation at the Lamandau Store.

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Fuentes, Christian, and Cecilia Fredriksson. "Sustainability service in-store." International Journal of Retail & Distribution Management 44, no. 5 (May 9, 2016): 492–507. http://dx.doi.org/10.1108/ijrdm-06-2015-0092.

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Purpose – The purpose of this paper is to explore, illustrate, and conceptualize how sustainability service is performed and the role it plays in the promotion of sustainable consumption. Design/methodology/approach – Theoretically, this paper takes a practice theory approach, conceptualizing the provision of sustainability service as a set of complex, socio-material, and performative practices. Methodologically, this paper draws on an ethnographic study of a retail chain – W-Store – and its sustainability service. Interviews with management and focus group interviews with shop assistants and consumers, as well as observations made in-store, make up the material analysed. Findings – The provision of sustainability service is accomplished in this case via three service practices; arranging green shopping trails, answering sustainability questions, and promoting sustainability to green consumers in-store. The analysis shows that the retailing of sustainable products is not simply a matter of including sustainability products in the range and instructing shop assistants to promote them. Sustainability service – as enacted at W-Store – was dependent on the successful combination and configuration of human competence (service staff) and IT and organizational artefacts. There also needed to be congruence between consumers and their images and between retailers and the version of sustainability they were enacting. Finally, the provision of sustainability service required an investigative and adaptive organization capable of keeping up as well as developing vis-á-vis changing sustainability discourses and issues. However, once the necessary conditions had been met, sustainability service worked towards promoting sustainable consumption by making green shopping possible, educating consumers on sustainability issues, and motivating them via positive feedback and dialogue. Originality/value – Underscores the importance of investigating sustainability service and offers both a conceptual approach to and an analysis of this particular type of retail service work.

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Sukanda, Ahmad, and Andri Andri. "Sistem Rekomendasi Menggunakan Algoritma Apriori Pada Aplikasi E-Commerce Toko Sudirman Sport." Jurnal Nasional Ilmu Komputer 2, no. 1 (November 18, 2021): 64–76. http://dx.doi.org/10.47747/jurnalnik.v2i1.523.

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The System of selling and marketing products at the Sudirman Sport store which is still done conventionally causes the problem of lack of sales transactions obtained by the store because it only relies on buyers who come directly to the store. Meanwhile, many stores in Indonesia have implemented any system e-commerce in stores. The solution to this problem is to build a website-e-commerce application based for sales and marketing of products sold by the Sudirman Sport store and implement a marketing strategy, namely the System Recommendation Product attract buyers to buy products that have been offered by the Sudirman Sport store and combined with the a priori algorithm to get accuracy in the data processing process to help stores predict buyer interest in an item and then recommend it in order to attract buyers and increase product sales at the Sudirman sport store.

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Högberg, Johan, Marcus Olsson Ramberg, Anders Gustafsson, and Erik Wästlund. "Creating brand engagement through in-store gamified customer experiences." Journal of Retailing and Consumer Services 50 (September 2019): 122–30. http://dx.doi.org/10.1016/j.jretconser.2019.05.006.

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M. Murray, Lynn, and Kenneth R. Evans. "Store managers, profitability and satisfaction in multi-unit enterprises." Journal of Services Marketing 27, no. 3 (May 24, 2013): 207–22. http://dx.doi.org/10.1108/08876041311330708.

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O'Cass, Aron, and Debra Grace. "Understanding the role of retail store service in light of self-image–store image congruence." Psychology and Marketing 25, no. 6 (2008): 521–37. http://dx.doi.org/10.1002/mar.20223.

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Journal articles on the topic 'In-store marketing'

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