Relevant bibliographies by topics / In-stream video ads

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'In-stream video ads'

Author: Grafiati
Published: 25 June 2021
Last updated: 29 July 2025

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Journal articles on the topic "In-stream video ads"

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Holmes, Todd A. "Effects of self-brand congruity and ad duration on online in-stream video advertising." Journal of Consumer Marketing 38, no. 4 (2021): 374–85. http://dx.doi.org/10.1108/jcm-07-2019-3333.

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Purpose The purpose of this study is to examine the impact of self-brand congruity and ad duration on the effectiveness of in-stream online video advertisements. Design/methodology/approach Two online experiments were administered based on a 2 (self-brand congruity) * 2 (ad duration) between-subjects design. Three brand personality dimensions (excitement, sophistication and ruggedness) were included in the model as replicates, and effectiveness was measured using six dependent measures. Findings High self-brand congruity resulted in significantly greater attention, attitude toward the ad, atti
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Silakov, Nikolai V., and Kirill L. Tassov. "OVERVIEW OF THE TEXT AREA DETECTION ALGORITHMS IN VIDEO STREAM FRAMES." RSUH/RGGU Bulletin. Series Information Science. Information Security. Mathematics, no. 2 (2020): 27–45. http://dx.doi.org/10.28995/2686-679x-2020-2-27-45.

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. The widespread development of video technologies in cooperation with social networks such as YouTube and TicToc has led to a sharp increase in the volume of information. The processing and analysis of this data fall on the shoulders of a person. It happens as especially difficult to extract useful text information from the entire video stream. That issue is particularly acute in areas such as the state defense and law enforcement, where the volume of incoming video information is huge. A video stream can contain useful meta information helpful to search, classify, and link the data to specif
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Anamica, Verma, Bhattacharya Adhishree, and N. Aishwarya Prof. "Impact and Effectiveness of YouTube Branding in Bangalore City." Shanlax International Journal of Management 7, S1 (2020): 30–36. https://doi.org/10.5281/zenodo.3777944.

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YouTube being one of the most popular video sites on the internet today, has caused a drastic change in the lives of individuals globally over a period of time, which in-turn has grown as a social platform for the marketing and advertising sector of the market. Youtube has since grown to become a powerful money-making tool. With almost 1.5 billion users worldwide, the company can count on a lot of eyeballs for monetizing its advertising content. This figure is projected to grow to 1.86 billion global Youtube users in 2021. Every day, the world watches 1 billion hours of Youtube videos. One car
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Waseemullah, M. F. Hyder, M. A. Siddiqui, and M. Mukarram. "TV Ad Detection Using the Base64 Encoding Technique." Engineering, Technology & Applied Science Research 11, no. 5 (2021): 7605–9. http://dx.doi.org/10.48084/etasr.4337.

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Automatic TV ad detection is a challenging task in computer vision. Manual ad detection is considered a tedious job. Detecting advertisements automatically saves time and human effort. In this paper, a method is proposed for detecting repeated video segments automatically, since generally, ads appear in TV transmissions frequently. At first, the user is allowed to browse the advertisements needed to be detected, and the video in which they are to be detected. The videos are then converted into a text file using the Base64 encodings. In the third step, the advertisements are detected using stri
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Kren, Matej, Andrej Kos, and Urban Sedlar. "Mining the IPTV Channel Change Event Stream to Discover Insight and Detect Ads." Mathematical Problems in Engineering 2016 (2016): 1–5. http://dx.doi.org/10.1155/2016/2541814.

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IPTV has been widely deployed throughout the world, bringing significant advantages to users in terms of the channel offering, video on demand, and interactive applications. One aspect that has been often neglected is the ability of precise and unobtrusive telemetry. TV set-top boxes that are deployed in modern IPTV systems can be thought of as capable sensor nodes that collect vast amounts of data, representing both the user activity and the quality of service delivered by the system itself. In this paper we focus on the user-generated events and analyze how the data stream of channel change
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Tito, Anita Chrishanti Puteri, and Claudy Gabriella. "Faktor-faktor Iklan yang Dapat Menarik Penonton Untuk Menonton Iklan Skip-Ads di Youtube Sampai Selesai." Jurnal Akuntansi Maranatha 11, no. 1 (2019): 98–114. http://dx.doi.org/10.28932/jam.v11i1.1544.

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Along with the changing times, technology plays an important role in the marketing world. The increasing use of the internet has led to the shift of marketing using print media into online media. Deployment of marketing strategies can be found through various platforms such as websites and social media. One popular website is used as a means to market your product or service is YouTube. If someone is using YouTube certainly will often encounter many types of ads, but the most common and often comes up is true view in-stream ads that are usually will appear before the video starts. The ad will
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Young Kim, Nam, Ki Won Seo, and Masudul Biswas. "Unlocking Advertising Potentials of Live-Streaming Platforms: Investigating the Impact of Telepresence and Flow on Advertising Avoidance on Twitch." Athens Journal of Mass Media and Communications 11, no. 2 (2025): 73–92. https://doi.org/10.30958/ajmmc.11-2-1.

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Twitch provides a unique opportunity for exploring how users’ experiences on live-streaming platforms, characterized by immersive virtual environments full of sensory richness and real-time interactivity, intersect with their perceptions of intrusive ad interruption. Given the frequent exposure of Twitch users to in-stream video advertisements, this research aims to unlock the psychological mechanism of advertising acceptance on Twitch. Expanding the psychological reactance framework, the researchers have developed a comprehensive theoretical framework that examines the intricate interplay bet
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Marwah, Kamil Hussein, and Amintoosi Haleh. "Protection of images by combination of vernam stream cipher, AES and LSB steganography in a video clip." Bulletin of Electrical Engineering and Informatics 12, no. 3 (2023): 1578~1585. https://doi.org/10.11591/eei.v12i3.4039.

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Visual communication has become more popular in recent years, and because data must be transferred safely over a restricted bandwidth, techniques of data security and preservation, such as masking and encryption, have to be included after the optimization process for the image in question. The two most common methods of data protection are encryption and steganography. Steganography is a way for covering data that is hidden in another medium without leaving any proof of the data being changed, whereas cryptography converts regular data into incomprehensible data, which is known as scrambled da
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Prasad, Y. Durga. "Smart Video Feed and Stream Interact." International Journal for Research in Applied Science and Engineering Technology 13, no. 3 (2025): 2031–36. https://doi.org/10.22214/ijraset.2025.67739.

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In this day and age of digital learning, students commonly struggle with the ability to obtain instant engaged and providing them the answers to their questions with online video tutorials. This project offers a remedy as a web application “Smart Video Feed And Stream. Interactivity,” which seeks to overcome this. This integrates deep learning, ai bots, and natural language processing (NLP), the use PARSE — extracts meaningful keywords from uploaded videos, and lets users insert comments and answers to a database. The chatbot then gives instant answers to user queries during video playback. Wh
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Zhong, Xiuyu, and Zhongyi Luo. "Design Of Video Bitrate Analyzer Based On Swift." MATEC Web of Conferences 232 (2018): 02017. http://dx.doi.org/10.1051/matecconf/201823202017.

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Network video is very popular, users often upload video, Video site allows specific coded video to maintain the original specification at a certain peak rate, and then to add lower-level specifications to the code. At present, many analysis tools can only get the maximum rate of the whole video, and cannot get the rate map, nor support the new video format. This design proposes using the Swift language to display the video bitrate analysis data in different forms, FFmpeg/ffprobe applications is called to analyze video stream. The experimental results show that the design can get the informatio
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Dissertations / Theses on the topic "In-stream video ads"

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Romodan, Even, and Oscar Sundström. "Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45949.

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Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. Det finns därmed ett behov av att förstå vilka faktorer och strategier som anses vara effektiva i konsumentens ögon.  Syften: Studien har som ändamål att identifiera och undersöka potentiella faktorer bakom effektiv TV-reklam, samt utöka förståelsen utifrån konsumenters synsätt. Studien utforskar även konsumenters vana att undvika T
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Book chapters on the topic "In-stream video ads"

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Mei, Tao, and Shipeng Li. "Contextual In-Stream Video Advertising." In Advances in Multimedia and Interactive Technologies. IGI Global, 2011. http://dx.doi.org/10.4018/978-1-60960-189-8.ch011.

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With Internet delivery of video content surging to an unprecedented level, online video advertising is becoming increasingly pervasive. In this chapter, we present a new advertising paradigm for online video, called contextual in-stream video advertising, which automatically associates the most relevant video ads with online videos and seamlessly inserts the ads at the most appropriate spatiotemporal positions within each individual video. Different from most current video-oriented sites that only display the ads at the predefined locations in a video, this advertising paradigm aims to embed m
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Semerádová, Tereza, and Petr Weinlich. "The (In)Effectiveness of In-Stream Video Ads." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch034.

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Video represents the most shared type of online content. The ability of this media to capture and convey a message in an interactive and informationally rich format has captivated both users and advertisers. Advertising platforms are trying to expand the offer of the tools that would help the advertisers to reach their potential customers. Therefore, many new video-based advertising formats are being introduced including ads with experimental length or dimensions. However, the increasing quantity of online advertisements the users have to face is raising questions about their actual marketing
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Semerádová, Tereza, and Petr Weinlich. "The (In)Effectiveness of In-Stream Video Ads." In Impacts of Online Advertising on Business Performance. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1618-8.ch008.

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Video represents the most shared type of online content. The ability of this media to capture and convey a message in an interactive and informationally rich format has captivated both users and advertisers. Advertising platforms are trying to expand the offer of the tools that would help the advertisers to reach their potential customers. Therefore, many new video-based advertising formats are being introduced including ads with experimental length or dimensions. However, the increasing quantity of online advertisements the users have to face is raising questions about their actual marketing
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Tran, Duong Nguyen Thuy. "The Influence of Positions, Theme Congruence, and Context Congruence on the Effectiveness of In-Stream Advertising." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. https://doi.org/10.4018/979-8-3693-4361-6.ch006.

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Online video advertising has surged alongside the growth of online video consumption, blending traditional branding with interactive potential. This study evaluates the effectiveness of in-stream video ads based on position, theme congruence, and context congruence. It aims to identify impactful conditions and positions for ads and assess their impact on memory, attitude, and purchase intention. The research reviews prior literature on in-stream advertising, congruence, and position effects, hypothesizing that congruence enhances ad effectiveness, while position influences ad recall and viewer
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Rivas, Samuel, Miguel Barreiro, and Víctor M. Gulías. "Multiplexing Digital Multimedia Data." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch138.

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Multiplexing is the process of combining several independent signals to build another one from which it is possible to recover any of the original signals. This way, several sources of information can share one single transmission channel. The opposite operation is demultiplexing, or demuxing. Multiplexing devices are called multiplexers, or muxers. Demultiplexer devices are called demultiplexers, or demuxers. A multiplexed stream is usually called multiplex. For telecommunications, channel sharing usually aims for using one single physical channel to transmit several data streams. In multimed
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Yunus, Farizah, Sharifah H. S. Ariffin, S. K. Syed-Yusof, Nor-Syahidatul N. Ismail, and Norsheila Fisal. "Transport Protocol Performance for Multi-Hop Transmission in Wireless Sensor Network (WSN)." In Mobile Computing and Wireless Networks. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-8751-6.ch026.

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The need for reliable data delivery at the transport layer for video transmission over IEEE 802.15.4 Wireless Sensor Networks (WSNs) has attracted great attention from the research community due to the applicability of multimedia transmission for many applications. The IEEE 802.15.4 standard is designed to transmit data within a network at a low rate and a short distance. However, the characteristics of WSNs such as dense deployment, limited processing ability, memory, and power supply provide unique challenges to transport protocol designers. Additionally, multimedia applications add further
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Yunus, Farizah, Sharifah H. S. Ariffin, S. K. Syed-Yusof, Nor-Syahidatul N. Ismail, and Norsheila Fisal. "Transport Protocol Performance for Multi-Hop Transmission in Wireless Sensor Network (WSN)." In Advances in Wireless Technologies and Telecommunication. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5170-8.ch015.

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The need for reliable data delivery at the transport layer for video transmission over IEEE 802.15.4 Wireless Sensor Networks (WSNs) has attracted great attention from the research community due to the applicability of multimedia transmission for many applications. The IEEE 802.15.4 standard is designed to transmit data within a network at a low rate and a short distance. However, the characteristics of WSNs such as dense deployment, limited processing ability, memory, and power supply provide unique challenges to transport protocol designers. Additionally, multimedia applications add further
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Conference papers on the topic "In-stream video ads"

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Maiti, Ritwik, Gargi Das, and Prasanta Das. "Video: Evolution of injected air stream in granular bed." In 68th Annual Meeting of the APS Division of Fluid Dynamics. American Physical Society, 2015. http://dx.doi.org/10.1103/aps.dfd.2015.gfm.v0058.

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Hoore, Masoud, Dmitry A. Fedosov, and Gerhard Gompper. "Video: Mechanical Dissociation of Platelet Aggregates in Blood Stream." In 70th Annual Meeting of the APS Division of Fluid Dynamics. American Physical Society, 2017. http://dx.doi.org/10.1103/aps.dfd.2017.gfm.v0008.

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