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Karthikeyan, Sundarraj. "An investigation on consumer behavior and preferences towards apparel, purchase by Indian consumers age 15 : 25." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20856.
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The Indian economy has grown over the last 10 years with new jobs created in the ITES sector, Biomedical, Automotive engineering, Apparel manufacturing and Civil engineering. The growth is strongly led by Information Technology Enabled Services (ITES); this is supported by the education sector with increase in the number of students enrolling for higher education and large numbers of students graduating every year thus creating a large pool of technical and managerial manpower. The working class people segment has grown since the economic growth and it has benefited middle class and upper middle class people. Due to the increase in the number of working people and substantial raise in income, spending power has increased over the years, and particularly the young Indians in the age of 15 – 25 like to shop more. The Government of India has laid down strict rules to protect the environment and avoiding child labor but there is no legality followed by companies in providing an ethical environment in means of working time and salary. The increase in food, energy and real estate costs makes people’s lives more difficult at this time. Are we going to follow the western countries and repeat the same mistake leading to a standstill? As resources are getting to near exhaustion, now is the time to think and ask ourselves question of what we are doing and justify ensuring that we buy only for our needs. This study focuses on the consumer behavior of young Indians in the age of 15 – 25 to understand and know their perception towards spending and to show a new path for the society and the industry for a sustainable environment.Program: Master programme in Applied Textile Management
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Renkema, Marije, and Elio Schöfer. "Investigating the country of origin effect on consumers’ perception regarding consumer products – the case of India." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25702.
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The purpose of this research was to investigate the country of origin effect on consumers’ perception regarding consumer products from India. Indian consumer products are not well known in Europe and other Western countries. Therefore this research is focusing on the expectations consumers have about a certain product from a certain country and not on the experience. In order to understand those expectations, four interviews were conducted on potential Western European consumers. Those interviews were analysed using a framework which consists of a combination between a country of origin effect model and the brand equity model. The combination of the two models helped to understand the expectations which Western consumers can have regarding foreign products, in the case of this study, consumer products from India. It can be seen that three country of origin mechanisms were existent but not very strongly developed. As an example the cognitive country of origin mechanism had almost no direct influence on the brand awareness, as the interviewees were not able to recall or recognize any Indian brand logo which was shown during the interview. This means that the consumers interviewed in this paper are not extremely negatively nor positively influenced by the country of origin effect of India.
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Dempsey, Melanie A. "Values, attitudes and purchase intentions, Indian students as consumers of green laundry detergents." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape7/PQDD_0004/MQ43158.pdf.
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Manocha, Raghav. "Effect of consumption-context and product attributes on social value perception of luxury clothes for Indian female consumers." Thesis, Paris 1, 2020. http://www.theses.fr/2020PA01E001.
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Cette étude, réalisée auprès de jeunes femmes Indiennes, met en lumière l’importance du contexte de consommation et celle du design dans la valeur sociale perçue d’un vêtement de luxe. L’étude analyse la perception de la valeur sociale d’un vêtement de luxe (Perceived Social Fit) en fonction de deux facteurs. Le premier facteur, lié au contexte est illustré par le genre d’événement (traditionnel ou moderne) et la proximité en âge des personnes présentes à l’événement (personnes du même âge ou personnes plus âgées). Le deuxième facteur, lié aux caractéristiques du vêtement de luxe se réfère à l’origine perçue du design (indienne, occidentale ou indo-occidentale) et à sa modestie (modeste ou plus dénudé). Du fait des orientations collectives de la société indienne, porter un vêtement de luxe approprié à l’occasion sociale confère plus de prestige et est socialement mieux perçu.Le cadre conceptuel est fondé sur la littérature portant sur la valeur sociale perçue d’un vêtement de luxe tandis que le luxe et la mode en Inde évolue entre tradition locale et influence globale. Dans la culture Indienne collectiviste, les femmes Indiennes donne la priorité au contexte d’usage dans le processus de choix d’un vêtement de luxe. La validation empirique a en premier lieu visé à mieux comprendre les déterminants du choix d’un vêtement de luxe à l’aide d’une analyse de 24 entretiens semi directifs réalisés auprès de jeunes femmes Indiennes.Le travail empirique s’est poursuivi par une expérimentation réalisée auprès de 994 femmes Indiennes. Lors de cette expérimentation intra-sujets, chaque répondant a évalué six robes pour chacun des quatre événements représentatifs de la société Indienne. Les six robes varient en design (Indien, Indo-occidental, Occidental) et en modestie (modeste, dénudé). Les quatre événements varient en modernité (traditionnel versus moderne) et en compagnie (de pairs ou de plus âgés). De nombreux effets principaux sont significatifs. Par exemple, les robes au design indien ont une meilleure adaptation sociale perçue que les robes au design indo-occidental et occidental; les robes au design indo-occidental ont une meilleure adaptation sociale perçue que les robes au design occidental et les robes modestes ont une meilleure adaptation sociale perçue que les robes dénudées. Parmi les effets d’interaction, lors d’un événement fréquenté par des personnes plus âgées, une robe de style indien a une meilleure adaptation sociale perçue que les robes de style occidental et indo-occidental, tandis que lors d’un événement fréquenté par des personnes du même âge, c’est la robe de style occidental qui a la meilleure adaptation sociale perçue. De plus, lors d'un événement social dit «moderne», une robe de luxe plus dénudée est socialement mieux perçue qu'une robe modeste, alors que lors d'un événement traditionnel, une robe modeste est mieux perçue qu’une robe plus dénudée. Résultat inattendu, les robes de style Indo occidental sont socialement mieux perçues lors d’un événement moderne que les robes de style occidental. La recherche suggère un certain nombre d’implications managériales. Ainsi, les maisons de luxe occidentales auraient intérêt à tenir compte du contexte dans lequel la robe risque d’être portée. Par exemple pour un événement dit «moderne», nous suggérons d’insérer des éléments de design occidental dans les robes indiennes. Ces mêmes maisons de luxe pourraient également adapter les robes occidentales au design Indien empreint de modestie (c’est-à-dire en respectant les parties du corps qui doivent être cachées en Inde), et en recourant à des tissus et teintes appréciés en Inde. Les créateurs indiens ont pour leur part tout intérêt à conserver et à renforcer leur point fort, à savoir l'artisanat et les matériaux traditionnels. Mais ils peuvent innover en insérant certains traits de design occidental dans leurs modèles IndiensThis study conducted among young Indian females, sheds light on the importance of consumption-context and apparel attributes in determining the social value perception of a luxury dress. The study analyzes the perceived social fit of a luxury dress as a function of two factors: First, a context-related factor comprises the type of event (traditional or modern), and the people who are present at the event (peers or elders). Second, an attribute-related factor refers to the perceived design origin (Indian or Western or Indo-western), and the modesty of the dress (modest or revealing). As a result of collectivistic orientations of Indian society, wearing a contextually-fit luxury dress helps earn more prestige in one’s group and will help gain high social value. The literature review analyzes the importance of the perceived social value for a luxury outfit in India, in the Indian context of luxury apparel, evolving along traditional design and global influence. In the Indian collectivist culture, Indian females give priority to the usage context when they choose a luxury garment. We propose a conceptual framework derived from the literature.In the empirical work, we started analyzing 24 semi–structured interviews of young Indian females. This qualitative study helped to better understand the choice process of a luxury garment. Next, an experiment was carried out with 994 Indian females. In this within-subjects experiment, each subject had to assess the social fit of six dresses, for each of four representative events of Indian society. The six dresses varied in design (Indian, Indo-western, Western) and in modesty (modest or revealing). The four events varied in modernity (traditional versus modern) and in company (with peers, or with elders).Many main effects are significant. For example, Indian dresses have higher perceived social fit than Indo-western and Western dresses; Indo-western dresses have higher perceived social fit than Western dresses; and modest dresses have higher perceived social fit than revealing dresses. Among interaction effects, for an event with elders, an Indian dress has a higher perceived social fit than Western and Indo-western dresses, whereas for an event with peers, a Western luxury dress has a higher perceived social fit. During a modern social occasion, a revealing luxury dress has a higher perceived social fit than a modest dress, whereas during a traditional event, a modest dress has a higher perceived social fit than a revealing dress. Unexpectedly, Indo-western dresses score higher in perceived social fit than Western dresses for a modern social occasion. The research suggests a number of managerial implications. Western luxury houses should take into account the context in which the dress will be worn. For example, in a so called “modern” event, we suggest to infuse Western elements in Indian dresses. Western houses can also tailor Western dresses, to Indian dress attributes such as modesty (i.e., respecting the parts of body that should be hidden in India), and textiles and colors liked in India. Indian designers should hold on to and strengthen their forte – traditional craftsmanship and dress-materials. However, they may innovate by infusing selected Western elements in their Indian models
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Heinemann, George. "Motivations for Chinese and Indian consumers to buy luxury brands a dissertation submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus), 2008 /." Click here to access this resource online, 2008. http://hdl.handle.net/10292/512.
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Bhogal, Anoop. "Goddesses of consumerism : an interpretivist study of young female consumers in contemporary India." Thesis, University of Leicester, 2011. http://hdl.handle.net/2381/9390.
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Marketing and consumer research scholars have paid little attention to the contemporary Indian consumer landscape, with even less focus on the particular experiences of female consumers in this context. This thesis contributes to a partial redress of this parochial and Eurocentric status quo in consumer culture research by presenting the voices and critically exploring the lived experiences of consumer culture of a sample of young female Indians. A selective review of the multidisciplinary literatures on globalization, consumer culture and India is used to develop a conceptual framework for this thesis, and to situate the research aims in contemporary and relevant scholarship. The aims of the research are to understand and describe the meanings, values and lived experience of contemporary consumer culture of a sample of young female Indian consumers; to establish the extent to which, and describe how, global flows of culture serve to hinder, propagate or catalyze markers of distinction between rural and urban consumers; and to establish whether and how traditional belief systems and practices influence young consumers’ identity projects in contemporary Indian society. In addressing these aims, the thesis documents the design and execution of a two month multi-method interpretive research study of twenty three young urban and rural women living in New Delhi and at its fringes. Through coding and categorisation, a reading of the data presents three key findings. Firstly, that media is an important medium through which notions of urban and rural identity and difference are constructed. Secondly it demonstrates how the body, as site of consumption, becomes tempered through Vedic ideals of womanhood. Thirdly, it presents a context specific understanding of consumer culture in the East which previous research has masked. Additionally, a data-driven framework for understanding the consumer experience of the sample of respondents is also presented.
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Barber, Jennifer P. "Indian chick-lit : form and consumerism /." Electronic version (PDF), 2006. http://dl.uncw.edu/etd/2006/barberj/jenniferbarber.pdf.
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Dayal, Ranu. "Indian industry 1950-1990 : growth, demand and productivity." Thesis, University of Oxford, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.359660.
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Vijaygopal, Rohini. "Acculturation and consumer behaviour : A study of British Indians." Thesis, Open University, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.530496.
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Singh, Gurjeet. "Consumer protection law in India : a socio-legal study." Thesis, SOAS, University of London, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.273774.
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Sengupta, Aniket. "Brand Analyses of Global Brands Versus Local Brand in Indian Apparel Consumer Market." UKnowledge, 2014. http://uknowledge.uky.edu/mat_etds/6.
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The purpose of this study was to conduct brand analyses on global brands in comparison to local retailers in India taking into account the regional differences and Indian consumers’ affinity towards global brands. The study has derived its conceptual framework from previous work done by Lee, Knight, and Kim (2008) and Bhardwaj, Kumar and Youn-Kyung (2010) with some added attributes. Quantitative data included a sample of 194 subjects where the sampling was conducted randomly as well as the involvement of convenient method to analyze the brands in real-world scenario. The survey involved the questionnaire which was utilized in previous researches and analyzed under the light of statistical treatment. The results confirm the importance of global brands (influence of European brand over American brand) over local brand in the Indian apparel consumer market.
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Pugh, Nathan A. "Demographics of central Indiana Wal-Mart and Target stores for analysis of intended consumers and store locations." Virtual Press, 2007. http://liblink.bsu.edu/uhtbin/catkey/1371850.
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The study Demographics of Central Indiana Wal-Mart and Target Stores for Analysis of Intended Consumers and Store Locations sought to answer whether or not each store chose locations based upon their demographic needs. Through the use of flow charts a methodology was derived and then completed using Geographic Information Systems (GIS) and Business Analyst software from ESRI. Data for income, age, education, distance, drive time, market penetration, city demographics and businesses were broken down into customer profiles, market analysis and proximity analysis categories. These were used to compile maps and graphs for final analysis. The data from the maps and graphs were then compared from one store to another and a conclusion was made about whether or not each store did a good job of locating near its average intended potential customers.Department of Geography
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George, Anne. "Parents' Knowledge and Attitudes About Immunization in India." DigitalCommons@USU, 2004. https://digitalcommons.usu.edu/etd/2634.
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Childhood immunization is acknowledged as being a crucial health intervention for children. Immunization rates of children may vary depending on their parents' knowledge and attitudes about the issue. The focus of this study is on parents' knowledge and attitudes about immunization, and employs Urie Bronfenbrenner's ecological systems theory. A questionnaire was administered to 233 parents in India to explore the issues of parental immunization knowledge and attitudes. Correlates of parental knowledge and attitudes that were explored included gender, education, respondents' immunization status, and children's immunization status. Sources of parental knowledge about immunization were also examined. Overall, parents in this sample had a high level of awareness and positive attitudes about immunization. Parents' knowledge about immunization was correlated with their attitudes on immunization. Gender was correlated with parents' knowledge about immunization, but not their attitudes, with females having greater awareness about immunization than males. Parental education, parental immunization status, and children's immunization status were positively correlated with both knowledge and attitudes about immunization. Doctors and health care settings were the major sources of information abo ut immunization for parents in this sample. Implications for research, policy, and education are discussed.
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Chandra, Ramesh. "The impact of trade policy on growth in India." Thesis, University of Strathclyde, 2000. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20361.
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The objective of this research is to study the impact of trade policy on growth in India in a time-series framework. This has been done in several steps. In the first step, a time-series index of trade policy was constructed and its relationship with growth was examined. In the second step, the impact of trade policy on exports was examined. In the next step, we investigated the issue of causality between export growth and income growth to see if the export-led-growth hypothesis is valid even for a 'large' country such as India. Finally, the alternative hypothesis of government-led-growth was also tested since the governmental intervention in India was expected to engineer an economic take-off in India. If this latter thesis is rejected by the data, then, by contrast, the earlier thesis of export-led-growth (if accepted) would be rendered even more remarkable. In carrying out the above steps we have made use of cointegration and errorcorrection modelling. This is an appropriate me thodology to use for our purpose as it helps us to handle non-stationary time series and at the same time preserves the longrun information. More specifically, the Engle-Granger two-step approach, Johansen's Maximum Likelihood procedure and Granger-causality technique have been employed. The time period of our study is 1950-96. It emerges from this research that liberal trade policy leads to faster economic growth in India. Secondly, the elasticities of exports with respect to the real effective exchange rate and world income are quite large, signifying that world demand conditions were not significant in constraining Indian exports. Further, the available evidence suggests that the export-led-growth thesis is valid even for a 'large' country like India. In this context, what we actually find is that a two-way causality between export growth and output growth. Finally, the evidence presented by us suggests that the expansion of the government sector is detriment he government led-growth thesis is rejected by the data. An examination of this thesis at a disaggregated level shows that while the expansion of government investment has a negative impact on growth, the impact of growth in government consumption is insignificant. An interesting finding emerging from our study is that the investment ratio has an insignificant impact on growth in India The impact of trade policy on growth appears to be via higher productivity rather than through higher investment. The policy conclusion emerging from this study is that export pessimism of the past was misplaced and India would do well to pursue export expansion much more vigorously than hitherto. This would require policies aimed at offsetting the earlier anti-export bias, such as an aggressive exchange rate policy, lowering the degree and dispersion of protection further, de-reservation of (removal of reservation status for) the small-scale sector and liberalisation of the agricultural and consumer goods sectors. This would also require a strategy to tackle infrastructural bottlenecks, which are posing a serious constraint on India's growth and exports.
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Patnaik, Ila. "Consumption, fiscal policy and endogenous growth : the case of India." Thesis, University of Surrey, 1995. http://epubs.surrey.ac.uk/912/.
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Rosenberg, Seth Andrew. "Corner stores and bottles : African-American consumption in Indianapolis." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1391237.
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The majority of African Diaspora archaeology has focused on slavery and plantation contexts, particularly in the American South. Recently, some historical archaeologists have conducted research on the African American, postbellum experience in various settings and geographical locations. A few archaeologists have argued that race and racism were at the heart of American social structure in the antebellum and postbellum world alike. Expanding on current research, this paper compares the glass bottle assemblages from two sites from Indianapolis, Indiana's near-Westside to examine the ways in which race and racism impacted everyday consumption in an early to mid-twentieth century, Midwestern city. These two sites, a residence and a corner store within the same neighborhood, offer a unique archaeological opportunity to study how the relationship between race and consumption is affected by marketing and distribution.Department of Anthropology
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Wiberg, Johan, and Joakim Månsson. "Consumers' perceptions of social media advertisements : a cross-cultural comparison among Sweden, India, and Japan." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20613.
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The development of technology in the 21st century has led to extensive use of various social media platforms worldwide among consumers as well as businesses, which has led to an increased number of advertisements on social media across borders, where they may face differences regarding how their advertisement is perceived considering cultures, religions, and traditions. These cultural factors make it crucial for companies to recognize local cultural differences to succeed globally. Qualitative data collection with semi-structured interviews with fourteen participants from Sweden, India, and Japan was implemented to determine whether there are discrepancies concerning individual perceptions towards social media advertisements. The interviews were conducted by participants taking part in an artificial and recorded Facebook feed consisting of advertisements connected to four of Hofstede's dimensions, as well as pictures, and posts. The empirical findings suggest that the participants' perceptions are subjective and highly individual, but similarities could be linked to their attitude, brand recognition, imagery, and interest. In addition, when considering the Hofstede's model, it indicates that culture infuses the participants perception of the advertisements connected to all four dimensions examined in terms of femininity, masculinity, individualism, collectivism, restraint, indulgence, and power distance. However, the dimensions had less measurable effect related to national culture among the participants regarding each represented nation. With the results of this study, we hope to contribute with increased insight into how consumers based on their national culture can interpret advertisements on social media.
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Kambhampati, Uma S. "Industrial concentration and performance : an empirical study of the structure, conduct and performance of Indian industry (1970-85)." Thesis, University of Cambridge, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.241613.
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Dixit, Sushil [Verfasser]. "Private Labels in India. An Analysis of Consumer Perception and Attitude / Sushil Dixit." Munich : GRIN Verlag, 2015. http://d-nb.info/1097462773/34.
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Anas, Alfian. "Complying with religious codes: Investigating religiosity and consumer behaviour." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/135201/1/Alfian_Anas_Thesis.pdf.
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Group norms influence individual's behaviour as a member of the group. However, a conflict can arise and individuals must choose between conforming to the group norms or to their own preferences. This research investigated how group norms influence consumer behaviour when individual and group consumption preferences differ and was conducted in religious context. The results of this dissertation reveal that religion is not a homogeneous construct and, therefore, must be considered as more than a demographic variable for consumer behaviour. This research also broadens our understanding of how groups can influence individual behaviour in the presence of conflicting consumption preferences.
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Patel, Apurva Ashok. "An analysis of Nescafé in the United States and India." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.
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Subramanian, Logakanthi. "Management of electronic waste by bulk consumers : the case of India's IT service sector." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/management-of-electronic-waste-by-bulk-consumers-the-case-of-indias-it-service-sector(e6df8705-d9cc-456d-b078-c35f8cb3aaaf).html.
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The global ICT revolution is adding a new stream of waste, known as electronic waste or ‘e-waste’: electrical and electronic equipment that has ceased to be of value to its owners. The recyclability of e-waste together with the presence of pollutants poses a waste management challenge. Developed countries have systems in place to address this challenge, but developing countries have only recently recognised the need to develop appropriate systems for e-waste management. ICT consumers are key stakeholders in e-waste: it is they who decide whether and when an item is e-waste, and they form the link between producers and recyclers. Yet not much attention has been paid to their role. The limited research to date has focused on household consumers in developed countries, leaving a knowledge gap around bulk, organisational consumers in developing countries, despite their often being the largest single contributor to e-waste. Acknowledging the growing challenge of e-waste management in developing countries and lack of research on bulk consumer response to this challenge, the present research aimed to understand e-waste material flows, management strategies and determinants relating to bulk consumers of IT in India. It focused on bulk consumers in India’s IT service sector because that sector depends on electronic equipment for its operation and has been recognised to generate nearly 30% of the total e-waste in the country. The data for this research was collected between 2010 and 2011, at a time when preparations were underway for implementation of separate e-waste regulations in the country. Therefore, the findings of the research here draw attention to the practice for e-waste management in India before implementation of the new regulations. In order to achieve the overall aims, a qualitative research approach based on multiple case studies was adopted. In all, 20 IT service organisations belonging to three different groups based on size namely, very large (VL), large (L) and small and medium (SM) were studied via multiple semi-structured interviews, direct observations and document analysis. Further source triangulation was achieved through interviews with representatives from other stakeholder groups: IT equipment producers, formal recyclers, regulators, industry association representatives, and representatives of various national and international organisations working on e-waste management. A complex chain of material flow was identified, involving a significant number of stakeholders. Two further models – of e-waste strategy and e-waste strategy determinants – were developed through literature review and pilot fieldwork, and then verified via the main fieldwork. Three distinct types of e-waste management strategy were observed among the stakeholders. While the VLIT organisations and IT producers exhibited a proactive approach to e-waste management, the LIT organisations and formal recyclers exhibited a reactive approach to its management. The SMIT organisations ignored the challenge of e-waste and were indifferent to the management of generated e-waste. Various external (regulation, clients, peer pressure, brand and corporate reputation) and internal (corporate culture and leadership, financial benefits and corporate social responsibility) factors were found to play a role in determining the different types of e-waste management practiced by the stakeholders. Except for direct financial benefits all the identified factors had a strong determining role in the proactive approach to e-waste management. The reactive approach was chiefly driven by regulation and financial benefits associated with e-waste management. The indifferent approach was driven only by the financial benefits associated with disposal of e-waste. A key determinant that was shaping the factors among the IT bulk consumers was institutional pressures mainly driven by the requirement of some clients for green practices; that requirement itself deriving from the nature of the value chains within which consumer organisations were located. Alongside the determinants, a set of enabling factors was identified (awareness, environmental management systems, and access and availability of formal recyclers) which helped explain the implementation of e-waste management practices. When the levels of these enablers were high the implementation of organisational e-waste management was proactive and when they were low, the approach to e-waste management was reactive. These enablers were absent in the organisations that were indifferent to e-waste management. From these findings, various challenges in the current system for e-waste management could be identified including: value expectation at the time of disposal of e-waste; patchy awareness about e-waste; lack of collection mechanisms; and regulatory shortcomings. Recommendations have been made about opportunities to incentivise and facilitate collection, enhance awareness, and offer regulatory support.
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Wilson, Caroline H. "The commodification of health care in Kerala, South India : science, consumerism and markets." Thesis, University of Sussex, 2010. http://sro.sussex.ac.uk/id/eprint/2371/.
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In India, alongside Information Technology, health care has become a leading sector in the country‘s development as a 'knowledge economy' (World Bank 2005). One of the major achievements and beacons of economic reform is the growth of some of the most technologically advanced hospitals in the world. This thesis examines the social processes shaping the expansion of the private health care system in the state of Kerala, South India, where large corporate hospitals and 'super-speciality' medicine have spread throughout urban and many rural areas. It explores the intersections between the local and the global, as the health system becomes the major driver of industrial development, unevenly linking the local health care system to the global marketplace for technologies, health care professionals and patients. It examines the three faces of the health care system in Kerala - as a knowledge industry and route to social mobility for the middle classes, in particular doctors and nurses; secondly, as a consumer economy, as people prioritise spending on health care and shop for treatment in the urban marketplace; and finally as a moral economy, as people develop high levels of dependency on doctors, hospitals and technologies in the hope of receiving good health care. The ethnography is set in Malabar, Northern Kerala, where the expansion of private health care has been financed by remittances from migration to the Arabian Gulf countries. The thesis examines the influence of migration and economic reforms on local ecologies of health and health care; the impact of the globalisation of trade in health services in the developing world; the relationship between the private health care system and the middle classes in South Asia; and the role of markets in the delivery of health services. Based on 18 months of participant observation across the urban and rural health care market with local communities of doctors and patients, it examines how doctors and patients adjust to a changing ecology and economy of health care.
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Liu, Shuyue S. M. Massachusetts Institute of Technology. "Adapting Consumer Report's product evaluation methods for particle removal, gravity non-electric and reverse osmosis water filters in the Indian marketplace." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/97798.
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Thesis: S.M., Massachusetts Institute of Technology, Department of Civil and Environmental Engineering, 2015.Cataloged from PDF version of thesis.
Includes bibliographical references (pages 113-115).
Household Water Treatment and Storage (HWTS) products provides households that are drinking unimproved water supplies with a first line of defense against contaminants in their drinking water and those drinking improved water supplies with an additional barrier against potential risks. With the global water crisis becoming more and more severe, evaluation of HWTS technologies and products has become crucial to ensure they are used to remove impurities effectively. The goal of this thesis was to evaluate household water filters in the Indian marketplace as part of a larger research and technology evaluation to investigate the utilization and performances of different water filter models in both lab and field settings. This was achieved by comparative testing and research work done at Consumer Reports (CR) Headquarters in Yonkers, NY. This evaluation included the testing of three categories of filters: Conventional Particle Removal (cloth and mesh), Gravity Non-Electric (GNE) and Reverse Osmosis (RO) water filters. In total, 16 models were tested. The challenge water for all filter testing had these characteristics: 40+/-10 NTU turbidity and 1500+/-150mg/L total dissolved solids (TDS). When testing E.coli removal, deionized water was used as the base water and the concentration of E. coli was 10⁵ to 10⁶ MPN (Most Probable Number)/100mL. The comparative testing attributes that were evaluated include: E.coli removal, turbidity removal, TDS removal, clean water flow rate, RO % recovery, and filter lifetime with the end-of-life defined as when flow rate <1 L/hr. As a result of this product evaluation, the author determined that: 1) Cloth and mesh filters had limited effectiveness in reducing contaminants; 2) GNE filters had much better performance than cloth and mesh filters, but none of them had outstanding performance; 3) RO filters were shown to be quite effective in reducing turbidity (greater than 99.5%), TDS (greater than 97%), and E.coli (greater than 99.9999%). But, they produce a large amount of wastewater (around 3/4 of the feed water) which is a huge waste of precious water and a sustainability concern especially in a water scarce region.
by Shuyue Liu.
S.M.
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Dial, Andrew. "CONSUMER CHOICES IN MARTINIQUE AND SAINT-DOMINGUE: 1740-1780." Miami University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=miami1345157173.
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Rosas, Alfredo João Silva. "Aqueles tempos nunca mais voltarão. Moçambique colonial: memórias, quotidianos e consumos domésticos." Master's thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2013. http://hdl.handle.net/10362/12237.
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Dissertação apresentada para cumprimento dos requisitos necessários à obtenção do grau de
Mestre em Migrações, Inter-Etnicidades e TransnacionalismoEsta tese pretende debruçar-se sobre um conjunto de indivíduos muçulmanos de ascendência indiana com um passado migratório comum, isto é, uma estadia prolongada em Moçambique seguida de uma migração para Portugal, pós processo de independência desta ex-colónia. A caracterização da experiencia vivida em Moçambique por estes indivíduos, passa pela análise e discussão dos seus discursos acerca dos seus quotidianos e das suas práticas de consumo domésticas neste contexto, assim como da sua experiencia migratória e posterior adaptação ao contexto português. Esta análise pretende “trazer à luz” a forma com estes indivíduos percecionam a sua experiência de vida em Moçambique.
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Khara, Tani. "What are consumer attitudes in urban India like towards ethical food products and what influences their attitudes?" Thesis, Curtin University, 2015. http://hdl.handle.net/20.500.11937/1656.
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This study explores the attitudes of India’s urban middle class consumers towards ethical foods, while also understanding what influenced these attitudes. It revealed a range of diverse attitudes towards ethical foods, many of which were unique to Indian culture. While globalisation is transforming urban consumption habits, India’s consumers are also retaining their traditional values which, in turn, have influenced these attitudes. Against the backdrop of change, this study highlighted the role and significance of sustainable consumption in urban India.
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Bhayankaram, Anand Prathivadi. "Consumer preferences and public policy : a case study of water supply and waste management in Madras (Chennai), India." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21408.
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This thesis examines provision of water supply and waste management in the Indian city of Madras (Chennai). It is concerned with identifying the central features of these two services in Madras, and understanding public attitudes towards their provision. It is based on the micro-economic model of consumer behaviour and the random utility maximisation approach. The empirical work is based on a survey of 148 households drawn by cluster sampling method. Using focus groups, a small number of options, representing various combinations of attributes of interest, have been developed. In the survey, each respondent was presented with some of these options and the price (a monthly charge) at which each option is available. They were requested to choose the most preferred option. The analysis indicated that decisions were made by consumers mainly based on the attributes of the options. Respondent characteristics seem to have a fairly limited impact. In the case of water supply, whether an option provides a yard tap connection or not was a significant attribute. A negative preference for an option requiring the consumers to engage in rain water harvesting and recycling was also seen. In the case of waste management, primary collection was a significant attribute. In both cases, there was no clear evidence that respondents consider attributes in a hierarchical manner. Other issues explored in the thesis are: developing a water balance sheet, extending Sen's entitlements approach to water supply, and an exploration of co-operation (from a survey of 16 neighbourhood associations in Madras, called Civic Exnoras). It appears that co-operation has a weak (negative) relationship with group size; an ambivalent relationship with the number of services. Where committee members work collectively, co-operation from households is likely to be high. Limitations of the micro-economic framework are noted and some issues for further research have been identified.
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Williamson, Raya. "A Movement for Authenticity: American Indian Representations in Film, 1990 to Present." Kent State University Honors College / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1494330075140438.
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Sridhar, Naren. "Impact of product appearance and other influencing factors in the consumers' decision making : perceptual cycle model of urban young adults in India." Thesis, University of Huddersfield, 2018. http://eprints.hud.ac.uk/id/eprint/34769/.
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Product appearance has been considered a significant factor of influence in the consumer behaviour, but its impact alongside other factors like cost, features and intrinsic psychological factors on the decision making has not been in focus. This is especially the case in the Indian urban context where both consumer behaviour and the influencing factors have not been adequately studied. Based on the mixed methods research philosophy, this study employed both quantitative and qualitative data collection methods, to empirically study the in-store consumer behaviour of the young urban Indian adults (18-25 years). The product category chosen for this study was both a functional and a fashion accessory: wristwatches. Literature related to the various areas of the cultural, sociological and economical conditions of the Indian consumer context were studied alongside theories of consumer behaviour based on cognitive psychology. Primary data was collected from a combination of 74 questionnaire survey responses, 101 observation episodes and 7 expert interviews. This large amount of data was analysed based on the paradigms of grounded theory coding levels as well as the theoretical foundation of the perceptual cycle model. The findings of the study presented an interesting and new perspective of the Indian consumer filling existing gaps in knowledge. The main finding related to product appearance vis-à-vis other competing factors as ‘stimuli’, was that it has very low influence on the in-store purchase behaviour of the Indian consumer, with limited impact on the final purchase decision, cost factor is the key influencing factor in this decision. However, the other key influencing factors in the ‘exploration’ and ‘schema’ were the socio-psychological factors of peer groups, family influence, conformity and symbolic interaction, each of which were examined independently and together in the perceptual cycle. The finding also augmented the pivotal role of peer and family influences on the decision making. Finally, a new conceptual framework, based on the perceptual cycle model and reasoned action model, in the form of an integrated decision model, amending the deficiencies in both, to include the key factors of emotions, attitudes, beliefs and behavioural intent was developed based on the findings of the study.
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Schumacher, Joel Brent. "Redlining in Montana." Thesis, Montana State University, 2006. http://etd.lib.montana.edu/etd/2006/schumacher/SchumacherJ0506.pdf.
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Redlining is the practice of using the attributes of geographic location of a mortgage loan as the basis for differential and typically adverse treatment of an application. This is a particularly important social problem in the home mortgage market due to benefits which have been shown to be correlated with home ownership. Minority and low income applicants may find redlining to be a major barrier to obtaining home ownership and the benefits associated with being a home owner. This thesis uses a data set collected under the Home Mortgage Disclosure Act to examine the mortgage market in Montana. A major focus is the effects of redlining on Montana\'s American Indian populations many of whom face substantial housing problems. A theoretical model is developed as a framework for the empirical section of this thesis. The empirical results of this study indicate variables that directly affect the expected return of a loan are relevant to the lending decision. Other variables that do not directly affect the expected return of loan are also found to be important to the lending decision, suggesting that either economic or taste-based discrimination may be occurring. In particular, other things being equal, American Indians are approximately 8 to 10 percent more likely to have a mortgage application denied than are non-American Indians. In addition, regardless of ethnicity, applicants located on reservations are approximately 4 percent more likely to have their mortgage applications denied. These results indicate that American Indians may be subject to economic discrimination in which their ethnic profile is used as an indicator of the expected return for a mortgage loan. Further, the study provides some evidence that property rights in tribal reservations are less well defined than elsewhere, partly because of the vagaries of tribal courts under which these rights are adjudicated and enforced.
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Dabir-Alai, Parviz. "Some aspects of the development of India's manufacturing industries; with special reference to leather and leather goods manufacturing." Thesis, Brunel University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.316998.
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Platz, Teresa Katharina. "Café culture : socio-historical transformations of space, personhood and middle class in Pune, India." Thesis, Durham University, 2012. http://etheses.dur.ac.uk/4461/.
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Café Culture is an ethnographic snapshot, taken in 2008, tracing the effects of globalisation from the perspective of young middle class urbanites in post-liberalisation Pune, India. It captures what was happening that sets this young generation apart – the first to grow up in post-liberalisation India – as a group in historical time, in relation to other life worlds in India, to 'Western' versions and as a rounded life world in itself. In 1991 India conclusively opened its economy to the global market economy. My ethnography shows that trends following economic liberalisation in unprecedented ways spurred changes that were already underway. It facilitated not only the emergence of a commodified leisure culture in the form of cafés, targeted at and appropriated by the young urban middle class, but also the creation of new fashions, more living space, national and international employment, mobility and economic independence. These tangible changes went hand in hand with transformations in practices and moral aesthetic standards. The young generation was challenging their parents' and wider society's values in order to negotiate who they wanted and felt they ought to be in their rapidly changing world. In their friendships, café culture activities, fashion choices, education and love lives they increasingly valued, encouraged and expected equality, freedom and the expression of individuality. However, the different chapters highlight that these trends were measured and limited by class- and generation-based practices and moral aesthetic standards which amended rather than negated older patriarchal arrangements predicated on the ideal of joint family life. The young café culture crowd was negotiating to follow their hearts, while preserving strong family bonds and inter-generational dependencies. They were thus modifying what it meant to be middle class Indians in our contemporary world of flow of people, capital, ideas, images, information and goods.
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Wennerhill, Jennie, Agnes Tengelin, and Ekenstam Lovisa af. "Indiska-En studie av Indiskas strategier i riktning mot Fashiontainment." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19014.
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Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer experience to meet the customers’ new demands. Some fashion companies have evenshown a tendency to apply the entertainment industry in their concept, which generates in aphenomenon that can be called fashiontainment. This paper aims to revise the Swedish fashioncompany Indiska. The mission of the company is “We will offer a unique mix of fashion andhome furnishing with inspiration from India that pleases a lot of people”. Indiska has latelydeveloped a couple of new marketing strategies that include making their target market wider toalso attract the females of the younger generation. This thesis aim to investigate how Indiska cancombinate Indian culture and Swedish fashion in their communication to attract the youngerfemales of the fashion market. The study will also investigate how the company may developtheir marketing strategies and marketing channels to create a customer experience for theirchosen target market. The empirical and theoretical part of the study has been designed inpurpose to answer the given problems. The thesis will be in Swedish.This thesis is created from a hermeneutic point of view and from an inductive reasoning method.We have collected empiric data by field studies in India and by observation of Indiska’s stores inSweden. We have also done a number of qualitative interviews with key persons within thecompany. In the theoretical chapter we describe the consumer behaviour and marketingstrategies, as well as branding and theory of experience. Indiska has for a long time offered astore concept, which doesn’t place them within the ordinary segment because of their nichestrategies. The stores communicate directly to the customer and the purpose is to create anillusion of India. By maintaining and developing these strategies according to the room ofexperience model Indiska may satisfied the consumers’ demands of experience seeking. Theconclusion of our essay, is that Indiskas new concept “Bohemian Modern”, seems to meet theyounger generations’ needs and demands of differentiation. By combining Scandinaviansimplicity with Indian culture, Indiska seems to be a company that accomplish the demands ofthe younger generations. Indiska already has knowledge in the four different dimensions ofexperience that they may profit from in order to attain a fashiontainment concept.Program: Textilekonomutbildningen
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Slívová, Vladimíra. "Potenciál výjezdového cestovního ruchu Indů do zemí Visegrádské čtyřky." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197077.
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The diploma thesis "Potential of Indian Tourism Outbound to the Countries of Visegrad Group" deals with the recent trends in Indian outbound tourism, especially in relation to the countries of Visegrad Four. For a better understanding of the issue, the thesis seeks to analyze the consumer behaviour of the Indian tourists, especially on the trips to long-haul destinations, it also describes some of the conditions of travelling from India to the Visegrad Group countries such as transport and the offer of Indian travel agencies. The thesis also deals with the analysis of inbound tourism to the countries of the Visegrad Group from India and common promotional activity of these countries called The European Quartet - One Melody on Indian market. Important part of the thesis is the publication of results of my own survey conducted amongst Indian citizens in order to study the perception of the countries of Visegrad Group and the consumer behaviour of Indian people when travelling. In the very end, the potential of the development of Indian tourism outbound to the countries of Visegrad Group was evaluated.
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Birnie, Steven James. "Local and global explorations through design research." Thesis, University of Dundee, 2014. https://discovery.dundee.ac.uk/en/studentTheses/1788c181-878d-4f5b-9de7-2ad099a68e52.
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This doctoral thesis is a practice-led and corporate-grounded enquiry into the role of design research methods in a global technology company. The work aims to understand and communicate through a series of case studies how locally conducted participatory action research can be integrated into the processes of an in-house design team at the global NCR Corporation. It questions the current approaches taken in the design and development of consumer transaction technologies in the context of a global organisation and new markets. The thesis starts by introducing the reader to the global corporation in which the study is focused and author employed, the NCR Corporation. The contextual grounding of the corporate environment, its heritage, history and continued evolution will illustrate the dynamic yet traditional role design has played within the corporation. As a senior member of the Consumer Experience Design (Cx Design) team in the corporation the author is well placed to evaluate the role of design and how it can evolve. The immediate contextualisation is then followed by a broad examination of the literature in the field of design in a corporate culture, research methods and socially-led innovation. This will define the boundaries of interest and influence in the thesis. A participatory action research approach was taken to address the research questions. Informed by a series of hyperlocal and global community engagements framed and directed from within the corporate culture, the author defines an understanding of the levels of community engagement through design research. The resulting outputs are then applied within the context of the NCR Corporation where the impact and influence on such engagements can be understood. The author concludes that his contribution to new knowledge, the development of a Participatory Action Based Strategic Design Process, can be applied within a global technology company. The process adapts McNiff’s and Whitehead’s (2011) seven phases of action research reporting and Ravi Chhatpar’s strategic decision-making process. The thesis demonstrates the value and influence of design research methods in the design of consumer transaction technologies. The thesis provides an understanding of how design research methods have been applied in a corporate environment, how the insights are applied, and demonstrates how the research has influenced the author’s practice and therefore the wider Cx Design group.
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性奉, 洪., and Seongbong Hong. "インド家電市場における多国籍企業の競争戦略 : LG電子インド法人の現地化とグローバル統合化戦略の実証研究." Thesis, https://doors.doshisha.ac.jp/opac/opac_link/bibid/BB12905285/?lang=0, 2015. https://doors.doshisha.ac.jp/opac/opac_link/bibid/BB12905285/?lang=0.
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本論文では、急成長を遂げているインド家電市場を取り上げ、同市場に進出した多国籍企業の競争戦略について多国籍企業論の視点から理論的かつ実証的に考察を行った。主にLG電子インド法人が行った市場参入戦略はじめ、各戦略行動について明らかにした。多国籍企業の現地化とグローバル統合化戦略は多次元的な要素を持っており、現地国の環境要素、産業の特性及び、企業の状況に合わせて現地化のレベルを決定する必要があるという含意が得られた。In this paper I have taken up the India consumer electronics market, which has achieved rapid growth, and theoretically and empirically examined the competitive strategies of multinational corporations, which have advanced into said market from the point of view of multinational corporation theory. I have expounded upon various strategic activities centrally including the market entry strategy conducted by LG Electronics India Pvt. Ltd. The localization and global integration strategies of multinational corporations include many multidimensional factors, and I have established the implication that it is necessary to establish the level of localization to fit the environmental factors of the country in question as well as the features of the industry and state of the company.
博士(商学)
Doctor of Commerce
同志社大学
Doshisha University
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Harris, Eleanor M. "The Episcopal congregation of Charlotte Chapel, Edinburgh, 1794-1818." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/19991.
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This thesis reassesses the nature and importance of the Scottish Episcopal Church in Edinburgh and more widely. Based on a microstudy of one chapel community over a twenty-four year period, it addresses a series of questions of religion, identity, gender, culture and civic society in late Enlightenment Edinburgh, Scotland, and Britain, combining ecclesiastical, social and economic history. The study examines the congregation of Charlotte Episcopal Chapel, Rose Street, Edinburgh, from its foundation by English clergyman Daniel Sandford in 1794 to its move to the new Gothic chapel of St John's in 1818. Initially an independent chapel, Daniel Sandford's congregation joined the Scottish Episcopal Church in 1805 and the following year he was made Bishop of Edinburgh, although he contined to combine this role with that of rector to the chapel until his death in 1830. Methodologically, the thesis combines a detailed reassessment of Daniel Sandford's thought and ministry (Chapter Two) with a prosopographical study of 431 individuals connected with the congregation as officials or in the in the chapel registers (Chapter Three). Biography of the leader and prosopography of the community are brought to illuminate and enrich one another to understand the wealth and business networks of the congregation (Chapter Four) and their attitudes to politics, piety and gender (Chapter Five). The thesis argues that Daniel Sandford's Evangelical Episcopalianism was both original in Scotland, and one of the most successful in appealing to educated and influential members of Edinburgh society. The congregation, drawn largely from the newly-built West End of Edinburgh, were bourgeois and British in their composition. The core membership of privileged Scots, rooted in land and law, led, but were also challenged by and forced to adapt to a broad social spread who brought new wealth and influence into the West End through India and the consumer boom. The discussion opens up many avenues for further research including the connections between Scottish Episcopalianism and romanticism, the importance of India and social mobility within the consumer economy in the development of Edinburgh, and Scottish female intellectual culture and its engagement with religion and enlightenment. Understanding the role of enlightened, evangelical Episcopalianism, which is the contribution of this study, will form an important context for these enquiries.
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Brijball, Sanjana. "A study of the attitudinal and behavioural dimensions of Indian consumers to brand loyalty." Thesis, 1993. http://hdl.handle.net/10413/7849.
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This study examines the attitudinal and behavioural dimensions of Indian consumers, in the Chatsworth area, to brand loyalty. A survey was undertaken in the designated area and data for the investigation was obtained from a sample of 237 households, drawn by means of the
stratified random sampling technique. The data was qualitatively and quantitatively analysed using numerous descriptive and inferential statistical techniques. The findings indicate that Indian consumers are more brand loyal to food than to non-food products. This result reflects that the type of merchandise involved and the relative strength of brands have an important influence on brand loyalty. Furthermore, Indians are rational buyers, who evaluate the cost and benefits of products, and increasingly consider the purchases of house brands as opposed to branded products. The determinants of brand loyalty for products in general. was found to be quality, whilst the main product evalutation criteria for food items is freshness, followed by nutritional value. The majority of consumers do not base their judgement of quality on price. Finally, non-brand loyal buyers assign higher ratings to product attributes on most of the specific products studied, than brand loyal consumers.Thesis (M.Admin.)-University of Durban-Westville, 1993.
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Kumbhar, Priyanka Balaso, and Priyanka Balaso Kumbhar. "The Impact of Consumer Engagement and Brand Equity on Consumer\'s Repurchase Intension: Indian consumers as example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/w6aqhv.
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碩士國立東華大學
企業管理學系
107
Consumers buying behavior remains one of the widely studied subjects. Most of the large company’s research consumer buying decisions in great details to know about what consumer’s buy, why they buy etc. consumers are always take decisions on their attitudes, what they feel about that brand and that company. Nowadays, the purchasing behavior of Indian consumers has changed dramatically. Urbanization is a constant phenomenon in India and is influencing the life style and buying behavior of the consumers. So that is why, this study contributes to identify how Indian consumers makes purchase decision with brands. This study wants to check the relationship between consumer engagement and brand equity and their effect on buying decision of consumers. As the following study, this would like to conduct the research from Apple brand users in India with 302 data samples. Statistical package for the social science (SPSS) and AMOS was choosing as the statistical technique to test its proposed hypotheses. Research findings showed that the consumer engagement have positively influence on brand equity dimensions (Brand awareness, perceived quality and brand association). And other hand, the negative influences of brand awareness and perceived quality on buying decision showed that the Indian consumers buy products only from the brand name. It is seeming quality and the awareness of products are not much important for them but they are more focus on loyalty and social contribution of the company. Keywords: Consumer engagement, Brand equity, Brand awareness, perceived quality, Brand association, Repurchase intension, Apple brand users in India.
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Govender, Devi Sankaree. "An identification of South African Indian cultural typologies : considerations for market segmentation." Thesis, 2002. http://hdl.handle.net/10413/3792.
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This study is focused on identifying cultural typologies of the Indian population
group. These typologies or dimensions are analysed from a consumer behaviour
perspective with strong implications for marketers who need to take cognisance
of these typologies when developing new product offerings and devising
marketing campaigns targeted at this population group.
The consumption behaviour of Indians are compared and contrasted with the
other predominant race groups in South Africa (namely Whites, Blacks and
Coloureds), in terms of expenditure and buying power. Further, an analysis of
Indian culture typologies provides marketers with insight into cultural issues that
have a bearing on the development of marketing strategies.
The findings that have emerged from this study are important for various
reasons. Over 75% of the total Indian population live in KwaZulu-Natal (Census
1996). Further, compared to other race groups, the Indian population has a high
rate of urbanisation with 96.8% of the population living in metropolitan areas
(ibid.). Education levels supercedes those of the Black and Coloured population
groups with 30.4% of Indians having completed matric and l0.4% having
furthered their education (South Africa in Transition: StatsSA). In keeping with
this trend, in comparison with the other race groups, Indians have a high
penetration of English spoken as a first language (93.2%).
While 21% of the Indian population are characterised as middle to upper income
earners, occupying LSM's 6 to 10, Indian households in the Durban Metropolitan
area have more earners (33.2%) per household in comparison to the Black and
White population groups (Stats South Africa). In addition, an increasing number
of Indian women are entering the workforce and are becoming more active in
decision-making.
Findings related to Indian culture have unearthed that while Indian culture has
imbibed a global culture as far as dress, entertainment and lifestyle are
concerned, traditional beliefs and values, including that of religion, are steadfastly
held onto. However, this dissertation also finds that the Indian population group
is highly materialistic and great attention is focussed on the accumulation of
possessions. Further, materialism within the Indian population, is seen as a
reflection of status.Thesis (MBA)-University of Natal, Durban, 2002.
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Roopanand, Vishal. "A profile on the consumption patterns of Indians in KwaZulu-Natal." Thesis, 2002. http://hdl.handle.net/10413/3548.
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This study focused on the consumption patterns of Indians in Kwazulu-Natal. As a group Indians' consumption patterns differ sufficiently to have strong implications for marketers targeting this sector of the market. Marketers need to take cognisance of their consumption patterns to implement effective marketing strategies. The consumption behaviour of Indians was compared to and contrasted with the other race groups - Whites and Blacks - in terms of their main expenditure items by type of outlet to determine significant differences. The basic unit of study was the household - multiple and single. Demographic and cultural factors were examined closely since the researcher made the assumption that these factors would highlight differences in consumption patterns between and within communities. Several findings which could have a bearing on marketing of products in this segment have emerged from this study: • There are more income earners among the Indian households when compared to Whites and Blacks. • The majority of the respondents belong to the baby-boomer subculture, a group that has tremendous buying and spending power. • This study reinforces the view that there is a clear link between improved education, occupation and higher income as well as LSM groupings. • Another significant trend for marketers to note is that the increasing number of Indian females entering the workforce is changing the traditional roles within the household. They are becoming more active in the decision-making process. • The increasing forces of westernisation and improving education have contributed to the Indian consumer becoming more sophisticated in terms of their consumption habits. • The household unit itself is caught in a process of transition. The traditional large joint family system is giving way to the small nuclear family. All these developments have implications for marketers. Indian consumers' main expenditure was on food, followed by housing and electricity. They spent relatively more than the other race groups on purchases from informal outlets in the retail sector.Thesis (MBA)-University of Natal, Durban, 2002.
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Varsha, J., Rohitkumar Trivedi, V. Joshi, and A. Daswani. "Does explicit comparative advertising affect Indian consumers’ attitudes towards low and high-involvement product?" 2013. http://hdl.handle.net/10454/15652.
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YesWith increasing use of explicit comparative advertisement to get share of consumers’ mind and influence their purchase decision in western context, the same is now used extensively in emerging markets like India. However, there has not been sufficient research to understand the effectiveness of explicit comparative advertisement in low and high-involvement product categories. Therefore, the purpose of this paper is to attempt to understand the effectiveness of explicit comparative advertising on consumers’ attitude and purchase intention (PI) towards high and low-involvement products. The study carried out experimental treatments with 2 × 2 factorial design among 200 Indian young consumers who were in the age group 18-25. The independent variables were product categories and type of advertising (comparative and non-comparative) and dependent variables were consumer attitude and PIs. It was found that the comparative form of advertisement developed favourable response towards the advertisement, rather than towards the brand or PI. The study found that comparative advertising is effective for high as well as low-involvement product category in changing the consumer’s attitude towards the advertisement. The research has used print media for conducting the experiment. It can be inferred that comparisons should be supplemented with additional information in the form of the unique features and associated emotions and feeling of the product in order to develop favourable attitude towards the brand and PI. Comparative advertising is a growing domain and there has been very little contribution by the researchers specially on high and low-involvement product categories.
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Son, Junghwa. "Indian consumer purchase behavior of foreign brand jeans." 2007. http://digital.library.okstate.edu/etd/umi-okstate-2591.pdf.
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Ijabadeniyi, Abosede. "The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in Durban." Thesis, 2014. http://hdl.handle.net/10321/999.
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Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2014.Consumer behaviour towards marketing communication has a cultural undertone. The forces of globalisation have made it imperative for marketing practitioners to further integrate culturally sensitive variations in marketing strategies. While cultural values are changing due to global trends, culturally sensitive consumer behaviour has attracted more complexities due to media learning. Therefore, the journey to creating a sustainable competitive advantage in a multicultural market such as South Africa entails the realisation of the growing individualistic tendencies of consumers’ cultural dispositions toward marketing communication. The study aimed at investigating the influence of cultural diversity on the perceptions of Africans and Indians in Durban toward marketing communication. The study investigated respondents’ cultural values in terms of the individualism-collectivism (IC) constructs based on marketing communication-specific cultural values (MCSCV). A quantitative study was conducted to attain the objectives of the study, with the use of a self-administrated questionnaire. African and Indian respondents were recruited using judgmental sampling at the main shopping malls in Umlazi and Chatsworth, respectively. The sample selection was based on the representation of respondents’ population in Durban. The study covered a sample size of 283 Africans and 92 Indians. The SPSS software was used to analyse data. The findings of the study reveal that both races showed more individualistic rather than collectivistic tendencies toward marketing communication. The choice of media of Africans and Indians is significantly influenced by their racial identities. Overall, the findings suggest that it is erroneous to direct stereotypic marketing strategies at culturally homogeneous/diverse groups. The study recommends that a thorough study of prevailing cultural cues in ethnic segments should precede the development of marketing communication strategies.
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Mudgil, Dheeraj, and 莫迪魯. "Analysis of Indian Consumer Behavior Regarding new Tea Products (Taiwan Tea)." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/25253032452607985222.
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碩士南台科技大學
企業管理系
97
Introduction of a new product is considered to be a challenging task and when that product is introduced in a new market, the challenge becomes even more challenging. As a first step before any new product introduction into the market, a thorough study of the Consumers is of vital importance for the estimation of product success. Tea is one of the popular and widely consumed beverages in Asia and each country has its own style and pattern of preparation and consumption of tea. In this research, the Indian tea consumer behavior is studied to find out the factors that influence an Indian tea consumer for buying a new tea product from Taiwan. The factors effecting Indian tea consumer has been divided into Culture having dimensions –Culture, Subculture, Social Roles, Geography; Social having dimensions-Groups, Family; Personal having dimensions – Economic Situation, Lifestyle; Psychological having dimensions- Motivation, Perception, Learning, Belief and Attitudes .The purchasing behavior for a new product is divided into 3 dimensions – Awareness, Preference, Adoption Intention.4 dimensions of Indian consumer behavior is selected to study Purchasing behavior for new tea product. And 3 dimensions for purchasing behavior for new tea product were selected as dependent variables. Survey data is collected from 80 respondents. The outcomes of the research can be briefly described that the dimensions “Lifestyle” dimensions “Outgoing and Curious” effects the “Awareness” to a new product, while “Culture, Geography” significantly effects the “Preference” to new products and finally “Culture, Geography,” and a few lifestyle dimensions ‘Curious, Leadership, Exploring” are found significantly related to “Adoption Intention of new tea products”
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Faith, Stacey Leigh. "Identification and comparison of differences in the behaviors, attitudes, awareness and motivating factors that influence people to shop at farmer's markets and purchase USDA certified organic food in two geographic regions : Corvallis, Oregan and Muncie, Indiana." 2013. http://liblink.bsu.edu/uhtbin/catkey/1739773.
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Chakravartty, Pauline. "The culture of consumerism and the trials of public service television in India." 1995. http://catalog.hathitrust.org/api/volumes/oclc/32491714.html.
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Kumar, Dinesh. "The issues with transnational fast moving consumer goods supply chains originating India and South Africa." Thesis, 2013. http://hdl.handle.net/10539/12763.
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The use of transnational supply chains has been perceived as the “mantra for success” in the ear of globalisation, changing customer demographics and demand. The fast-moving customer goods (FMCG) industry has also joined this bandwagon, along with other industries, such as the high-technology industry, in order gain competitive advantage. However, the trade regimes of developing (emerging) economies have played a significant role in establishing the context for the supply chain originating in a particular country, and therefore in containing the foreseen benefits accruing from supply chains becoming a transnational process. This thesis was focused on identifying issues within selected transnational FMCG supply chains origination in India and South Africa. It also identified the steps that supply chain managers were taking to address these issues. It also proposed a framework for supply chain operating model to address the identified issues. The research used a combination of analytical models to investigate the different aspects of the various transnational supply chains. To examine the underlying aspects of the various FMCG supply chains, a typology model in conjunction with an operational model, a financial model and a governance model were used. Supply chain operations reference (SCOR), an operational analytical model, was used extensively on this thesis. Detailed typology and process flow maps specific to transnational FMCG supply chains were also developed. The collective case study approach was used as the research methodology. A total of four cases spanning two countries – India and South Africa – and dealing with two product segments (packaged food and personal care products) were studied. Data for the study was collected thorough primary sources (in multiple face-to-face interviews) and secondary sources (from case-specific documents and reports). After the data was analysed, it was found that the various supply chains in the FMCG industry displayed similar typologies and issues, some of which were unique to each country. The typology of the transnational supply chains for all four cases was very similar in terms of their distribution structure setup, product life cycle, sourcing models combination, customer relations, marketing methods and degree of globalisation. However, in both countries, the supply chain issues identified in the personal care segment, such as product proliferation and supplier unreliability, were different from those identified in the packaged food segment, such as strict food-related regulatory laws and greater manufacturing complexities. Some of the typical issues affecting local supply chains, such as the bullwhip effect and lower supply chain adaptability, were not evident in the transnational supply chains. The steps supply chain managers were taking to address these issues, such as standardising processes and implementing new technology, were found to be similar in all cases. However, in India, supply chain managers were also focusing on government initiatives, establishing contracts with suppliers and customers, and implementing supply chain policies, while in South Africa they were also focusing on improving supply chain skills, improving branding in transnational markets and implementing foreign exchange controls. The overall conclusion was that there was considerable potential for achieving competitive advantage by setting up transnational supply chains, provided that the problems identified within transnational supply chains were adequately addressed by supply chain managers. However, in some scenarios, the steps taken in terms of available best practice models results in further set of issues arising. The identification of the issues facing supply chain managers and the development of a framework of operating model to address the identified issues with transnational FMCG supply chains were the most significant contributions of this research study.
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Bajpai, Akansha, and 薛雅涵. "A Study of Consumer behavior in Online buying and E-tourism:Evidence from India and Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/m25425.
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博士中原大學
商學博士學位學程
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The prompt and efficient changes in the technology during the past few decades have affected the online shopping industry. With the growing technologies (internet), the method of doing business has changed; which makes it a very important factor to understand the consumer behavior and perception in order to recognize, captivate, and retain the customers in the internet based industry. Past researches have shown interest in examining the consumer interests and motivation in buying products online that affects the consumer online buying behavior. Consumers can shop online 365 days of the year and 24 hours a day sitting at their own convenient places with in few minutes. Electronic commerce is basically and fundamentally changing the ways of shopping for the consumer. For many customers buying products and services online has become a part of their everyday life while others may still use it in near future. However, it is still to understand what factors influence the process of online buying decision making. In addition, lots of differences have been seen in the online buying behavior of the customers among different developing as well as developed countries. The primary objective of this study is to provide an overview of online buying decision-making process by determining the factors affecting the consumer behavior in the process of online buying. The second chapter of this study discusses the factors influencing online buying behavior of the consumers by comparing the customers (students) from a developed country (Taiwan) and a developing country (India). The third chapter examines the determinants that influence the consumer behavior of the potential customer’s usage of online buying of products and services in terms of e-tourism services and to show their interrelationship in the perspective of Taiwan. The outcome of the second chapter will prove to be beneficial for the online buying industry as a whole so as to have a better understanding of the determinants affecting the consumer behavior in India and Taiwan. This in turn will help them to find out more precise solutions for making the process of online buying more popular, user friendly, much convenient and close to the terms of the user’s expectations in both the countries. Results of the third chapter will help the online buying industry specifically for e-tourism to understand the determinants affecting consumer behavior while buying products and services in Taiwan’s perspective. This study will help the e-tourism industry to make changes in their currently used technology in order to make it suitable and fit for the use of the end consumer as per their needs and requirements.