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Relevant bibliographies by topics / INDIAN HATCHBACK MARKET

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Journal articles
Dissertations / Theses
Book chapters
Conference papers

Academic literature on the topic 'INDIAN HATCHBACK MARKET'

Author: Grafiati

Published: 26 October 2023

Last updated: 31 July 2025

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Journal articles on the topic "INDIAN HATCHBACK MARKET"

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Kumar, Vinod, and Vivek Gautam. "Maruti Suzuki India Limited: the Celerio." Emerald Emerging Markets Case Studies 5, no. 1 (2015): 1–13. http://dx.doi.org/10.1108/eemcs-03-2014-0058.

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Subject area Marketing, new product launch and innovations. Study level/applicability Postgraduate students. Case overview Maruti Suzuki India Ltd. (MSIL), established in February 1981, formerly known as MarutiUdyog Limited, is a subsidiary of Japanese automobile Manufacturer Suzuki. It has a market share of 37 per cent in passenger car segment in India. Its product portfolio ranges from entry-level Alto to hatchbacks like A-Star, Zen Estilo, etc. to sedans like SX 4 to sports utility vehicles like Grand Vitara. MSIL is always known for delivering value on these lines – low cost of acquisition

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Mohapatra, Subhalaxmi, and Subhadip Roy. "Renault Duster: dusting away competition or facing a dust storm?" Emerald Emerging Markets Case Studies 5, no. 3 (2015): 1–9. http://dx.doi.org/10.1108/eemcs-04-2014-0080.

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Subject area The major issues discussed in the case are related to first-mover advantage, segmenting, targeting and positioning and marketing strategy. Study level/applicability The case could be discussed in a postgraduate program for marketing and brand management and also for strategic management. It could also be used for an executive development program for marketing and business strategy. Case overview The present case is on the Renault Duster, a compact SUV (sports utility vehicle) launched by Renault India in 2012. Equipped with attractive design, innovative features and smart technolo

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3

Rath, Badal B. "Maruti Ertiga launch in India by new category creation." Emerald Emerging Markets Case Studies 3, no. 6 (2013): 1–8. http://dx.doi.org/10.1108/eemcs-08-2012-0147.

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Subject area Marketing. Sub subjects: customer segmentation, targeting, positioning and new product launch strategies. Study level/applicability This case can be taught at degree and master level management programmes including distance education mode in business schools having marketing management as one of the subjects. Case overview Maruti Suzuki a leading global Japanese car manufacturer recently launched a new multi utility passenger car with the brand name Ertiga. Ertiga was launched by Maruti Suzuki as life utility vehicle (LUV) using lifestyle categorization instead of using car catego

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Dissertations / Theses on the topic "INDIAN HATCHBACK MARKET"

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SEHRAWAT, SHIVANGI. "ANALYSING CONSUMER BEHAVIOUR IN INDIAN HATCHBACK MARKET." Thesis, DELHI TECHNOLOGICAL UNIVERSITY, 2021. http://dspace.dtu.ac.in:8080/jspui/handle/repository/18341.

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Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, India’s largest passenger car company is a subsidiary of the Japanese automotive manufacturer Suzuki accounting for over 50% of the domestic car market. The company was formed as a government company in 1981 and was sold to Suzuki Motor Corporation in 2003. Consumer behaviour, on the other hand is the study of when, why, how, and where people do or do not buy a product. It typically blends elements from psychology, sociology, social anthropology and economics. It basically attempts to analyse the trends behind the buyer

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Book chapters on the topic "INDIAN HATCHBACK MARKET"

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Mathur, SB, Sudhakar Bokephode, and DD Balsaraf. "The Power of Three." In Indian Business Case Studies Volume VI. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869425.003.0012.

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Abstract It has three brands in play, but only flagship Volkswagen (VW) has captured significant space in mind and market. Now, the German auto group is looking to unleash the collective power of Skoda, VW, and Audi in India with the prospect of more brands being launched. Lutz Kothe first stepped on Indian soil in 2008 to attend the Auto Expo in New Delhi. At 4 am the head of marketing at VW India strode into the Park Hotel and, when checking in, said he was from Volkswagen. The name didn’t ring a bell with the front office staff. That’s when Kothe learnt his first lesson: Europe’s largest ca

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Conference papers on the topic "INDIAN HATCHBACK MARKET"

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Singh, Amandeep, Jaspreet Singh, Ankit Jalan, and Narinder Kumar. "Innovative Use of Basic Technologies for a High-Efficiency, Low-Cost Small Displacement Gasoline Engine." In WCX SAE World Congress Experience. SAE International, 2025. https://doi.org/10.4271/2025-01-8392.

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<div class="section abstract"><div class="htmlview paragraph">India, with its low per capita income vast population and growing middle class, represents a significant market for low-cost, fuel-efficient automobiles. As the largest two-wheeler market globally, a transition to four-wheelers is underway, further driving the demand for affordable vehicles. This necessitates the design and development of low-priced vehicles equipped with efficient and economical powertrains.</div><div class="htmlview paragraph">Globally, stringent regulations like Corporate Average Fuel Econ

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