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Journal articles on the topic 'Indian retailing online'

Author: Grafiati

Published: 6 September 2023

Last updated: 31 July 2025

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1

Siddiqui, Masood H., and Shalini N. Tripathi. "Grocery Retailing in India: Online Mode versus Retail Store Purchase." International Business Research 9, no. 5 (2016): 180. http://dx.doi.org/10.5539/ibr.v9n5p180.

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<p>E-retailing is entering into the Indian retail scenario in a noticeable way and online grocery retailing holds a promise of acceptance by the Indian customers. This paper attempts to discover the market potential of online grocery retailing in India and consumers’ perception towards its different aspects. Confirmatory factor analysis proposes that there are five underlying dimensions (<em>convenience</em>, <em>value for money</em>, <em>variety</em>, <em>loyalty</em> and <em>ambient factors</em>) governing the selection of mod

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Mr., Sanjay Akaram Jadhav. "An Empirical Study on Consumer Behaviour towards Online Shopping of Women Apparels in Kolhapur District." International Journal of Multidisciplinary Research Transactions 4, no. 2 (2022): 17–24. https://doi.org/10.5281/zenodo.6063146.

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The internet revolution has redefined every business sector across the world especially online shopping and online shopping behavior of the people. The increased penetration of internet has fuelled the online retailing across the world and specifically in the emerging markets of developing countries like India. The Indian retailing market is evolving their business models into e-retailing models. The Indian industry of online retailing has crossed 20.5 Billion USD in the year 2017, and in 2018, it has crossed 25 billion USD and in 2021, there is expectation that it will increase up to 62 Billi

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Kumar, Ajay, and Anil Kumar Kashyap. "Leveraging utilitarian perspective of online shopping to motivate online shoppers." International Journal of Retail & Distribution Management 46, no. 3 (2018): 247–63. http://dx.doi.org/10.1108/ijrdm-08-2017-0161.

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Purpose Shopping motivation has been extensively explored in traditional marketing context but less in online shopping. Utilitarian attribute of online shopping is one of the success factors of e-retailing. The purpose of this paper is to explore the utilitarian shopping motivation in online shopping and validate these factors through confirmatory factor analysis (CFA) in the Indian context. Design/methodology/approach The data were collected from the 183 regular online shoppers. The collected data were analysed through exploratory factor analysis and CFA using Amos 22 version. Findings This p

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Mr., Manoj Sharma, and Pramod Gupta Dr. "STUDY OF FUTURE SCOPE AND CHALLENGES OF ONLINE RETAIL MARKETING IN INDIA." International Journal of Marketing & Financial Management 5, no. 9 (2017): 01–09. https://doi.org/10.5281/zenodo.10816236.

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<strong>ABSTRACT </strong>   Online and offline were once two very separate worlds. But with the rise of e-commerce and in particular mobile e-commerce, the distinction between online and offline is blurring rapidly. E-retailing or online is growing at faster pace in India. It has witnessed steady growth of 50-60% over the years. E-retailing accounts for 10% of e-commerce activities in India. Even though there are growth prospects for online retail in India we have challenges which need to be addressed. The article focuses on the opportunities and challenges for online retailers in Indian

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Punyatoya, Plavini. "Effects of cognitive and affective trust on online customer behavior." Marketing Intelligence & Planning 37, no. 1 (2019): 80–96. http://dx.doi.org/10.1108/mip-02-2018-0058.

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Purpose Although prior works in online retailing have addressed the influence of trust on customer responses, they conceptualized trust as a single dimension. Based on social-psychological literature and sociological literature, this study proposes that consumer trust in an online retailer has two principal forms: cognitive trust and affective trust. The purpose of this paper is to examine various factors influencing the development of each form of customer online trust and the subsequent effect on customer satisfaction (CS) and loyalty intention (LI). Design/methodology/approach Survey approa

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Maity, Arijit. "STUDY OF FUTURE PROSPECTS OF ONLINE CEMENT RETAILING." International Journal of Research -GRANTHAALAYAH 3, no. 3 (2015): 16–24. http://dx.doi.org/10.29121/granthaalayah.v3.i3.2015.3027.

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The project focuses on exploring the problems arises from traditional purchase of cement and the future prospects of online cement retailing instead of going through traditional retail channel or non-trade and its future adoption potential in Indian cement market. Exploratory research was done initially with sample size 10 in which customers include individual home builder, masons, engineer/architect, contractor and builders to find out the present problem associated in traditional purchase of cement. The questionnaire listing factors which helps in finding potential adoption of online purchas

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Arijit, Maity. "STUDY OF FUTURE PROSPECTS OF ONLINE CEMENT RETAILING." International Journal of Research - GRANTHAALAYAH 3, no. 3 (2017): 16–24. https://doi.org/10.5281/zenodo.883612.

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The project focuses on exploring the problems arises from traditional purchase of cement and the future prospects of online cement retailing instead of going through traditional retail channel or non-trade and its future adoption potential in Indian cement market. Exploratory research was done initially with sample size 10 in which customers include individual home builder, masons, engineer/architect, contractor and builders to find out the present problem associated in traditional purchase of cement. The questionnaire listing factors which helps in finding potential adoption of online purchas

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Ms., Ruby. "E-tailing in India- Growth, Challenges and Opportunities." Journal of Marketing and HR 2 (February 21, 2016): 102–12. https://doi.org/10.5281/zenodo.3983430.

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The Indian Online Retail segment is changing rapidly by the impact of technology. Smart phones and internet enabled customers to connect e-tailing in a huge manner. E-Tailing has become extremely popular over the last decade. Today is the Era of Globalization and the consumer is not bound within a particular place to access products available anywhere in the world. Now he can go beyond the boundaries of any market area where he lives, to access the things of his interest. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibili

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Narra, Bhumeka, Navya Vattikonda, Varun Kumar Reddy Buddula, and Hari Hara Sudheer Patchipulusu. "Enhancing Marketing Analytics in Online Retailing through Machine Learning Classification Techniques." International Journal of Advanced Research in IT and Engineering 10, no. 08 (2025): 1–14. https://doi.org/10.63665/ijarite.v10i08.01.

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In the fiercely competitive retail industry, satisfying consumer expectations while optimizing company processes is more important than ever. Therefore, it is crucial to handle and channel data in a way that both seeks to delight consumers and generates healthy revenues if you want to survive and prosper. Data—or more specifically, Big data analytics is being utilized by large retailers at every stage of the process, participants in the global and Indian retail markets, including tracking new, popular items and predicting sales. The use of machine learning classification approaches for sentime

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Bhattacharya, Arijit, and Manjari Srivastava. "A Framework of Online Customer Experience: An Indian Perspective." Global Business Review 21, no. 3 (2018): 800–817. http://dx.doi.org/10.1177/0972150918778932.

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With the rapid adoption of online retailing in India, retailer focus has undergone a paradigm shift. From service and relationship focus, online retailers now focus on customer experience as a strategic differentiator for sustainable competitive advantage. In this context, the aim of this article is to conceptualize and empirically test an integrated model of online customer experience (OCE) with antecedents, components and outcome variables along with the role of the moderating role of gender using structural equation modelling. Overall, results support the proposed model and confirm the rela

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P.V.Muthu, Perumal, and T.Susma. "Online Marketing: Challenges, Opportunities, and Effective Strategies." Shanlax International Journal of Management 6, S1 (2018): 67–69. https://doi.org/10.5281/zenodo.1461274.

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The Indian Online Retail is a rich segment waiting to be exploited. The Internet is a potent medium that can serve as a unique platform for the growth of retail brands in India. The medium holds many virtues favorable for the retail industry including a higher customer penetration, increased visibility, and convenient operations. The current web-based models for e-tailing are part of an embryonic phase preceding an era of rapid transformation, challenge, and opportunity in the Indian retail market. In a short space of time, internet retailing or e-tailing has firmly established itself as a via

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Mishra, Sita, Gunjan Malhotra, Vibha Arora, and Sandip Mukhopadhyay. "Omnichannel retailing: does it empower consumers and influence patronage?" International Journal of Retail & Distribution Management 50, no. 2 (2021): 229–50. http://dx.doi.org/10.1108/ijrdm-04-2021-0199.

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PurposeThis study analyzes how omnichannel integration influences customer patronage intention, highlighting the moderation effect of consumer service experience consciousness. Additionally, it also examines the sequential mediating role of consumer empowerment and satisfaction.Design/methodology/approachThis study uses a survey method to collect data from 336 young Indian consumers, having experienced omnichannel retailing. Data were analyzed using SPSS PROCESS macro to examine both the mediating and moderated relationships.FindingsThe results confirm that a customers' perceived online–offlin

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Mr, Bhupender. "INDIAN CONFRONTATION TO ECOMMERCE." International Journal of Advances In Scientific Research and Engineering (IJASRE) 3, no. 5 (2017): 23–30. https://doi.org/10.5281/zenodo.805877.

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The eCommerce sector has seen unprecedented growth in 2014. The growth was driven by rapid technology adoption led by the increasing use of devices such as smart phones and tablets, and access to the internet through broadband, 3G, etc, which led to an increased online consumer base. Furthermore, favoured demographics and a growing internet user base helped aid this growth. In terms of highlights, the growth shown by home grown players such as Flipkart and Snapdeal and the huge investor interest around these companies displayed the immense potential of the market. With the entry of eCommerce b

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Thakur, Rakhi, and Mala Srivastava. "A study on the impact of consumer risk perception and innovativeness on online shopping in India." International Journal of Retail & Distribution Management 43, no. 2 (2015): 148–66. http://dx.doi.org/10.1108/ijrdm-06-2013-0128.

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Purpose – The purpose of this paper is to develop and empirically test a conceptual model to establish how consumer innovativeness can be used as a variable to positively influence online retailing adoption intention both directly and reducing consumer perceived risk (PR). Design/methodology/approach – The literature concerning personal innovativeness toward information technology and major components of PR have been systematically reviewed to develop a conceptual model. The impact of innovativeness and PR on online shopping adoption intention has been empirically validated by structural equat

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Maan, Savita, and Sadhna Chauhan. "The Changing Landscape of Online Shopping: Exploring Motivations and Behaviors in Online Buying." Advances In Management 16, no. 3 (2023): 1–5. http://dx.doi.org/10.25303/1603aim0105.

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The emergence of online retailing and penetration of internet in India mushroomed new online retailers and marketers as well as brought competition for growth and survival. The growing population and changing lifestyle of youth in India make it crucial for the Indian online retailers to recognize the consumer’s inspirations, source of idea and information behind buying a specific product over internet and online sites. So, this research explores the Indian online consumers inspiration for online shopping and uncovers the three major sources of idea and inspiration that persuade young online co

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Et. al., V. Sravani Chari. "A Study on the Customer Segmentation based on Psycho Graphics towards the Eco Label Awareness among the Indian Food and Grocery Retailing Customers." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 3 (2021): 5504–10. http://dx.doi.org/10.17762/turcomat.v12i3.2212.

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This paper is emphasised to understand the psycho-graphic segmentation of online food and grocery retailing customers towards the eco label awareness. The study considered VALS (Values and life styles) model as the base for this paper. The better psychological understanding helps the marketers to served them in a better way. Hence, the data has been collected from the Indian customers who preferred online to purchase their food and grocery products. There are 117 samples drawn for this study and applied cross-tabulation analysis. The results of the study are provided elaborately in the paper

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Malhotra, Gunjan, and Ranjana Aggarwal. "GROWTH PROSPECTS OF E-RETAILING IN ELECTRONIC GOODS MARKETS." International Journal of Management & Entrepreneurship Research 1, no. 2 (2020): 71–88. http://dx.doi.org/10.51594/ijmer.v1i2.7.

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E-retailing has emerged as a significant player in the retail industry in India. The major cutthroat competition happens between Flipkart, Amazon, and Snap deal. These merchants have a significant competitive edge on electronic goods over other merchants in Indian online shopping portals. Thus, the purpose of this paper is to understand and analyses the universal perception and satisfaction quotient of customers in India concerning to the purchase of electronic goods via these e-commerce merchants. We have used hypothesis testing and analysis of variance to understand customer satisfaction and

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Bhumeka, Narra Navya Vattikonda Anuj Kumar Gupta Genesis Alkali Dheeraj Varun Kumar Reddy Buddula and Hari Hara Sudheer Patchipulusu. "Enhancing Marketing Analytics in Online Retailing through Machine Learning Classification Techniques." International Journal of Advanced Research in IT and Engineering 10, no. 08 (2021): 1–14. https://doi.org/10.5281/zenodo.15335266.

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In the fiercely competitive retail industry, satisfying consumer expectations while optimizingcompany processes is more important than ever. Therefore, it is crucial to handle and channel datain a way that both seeks to delight consumers and generates healthy revenues if you want tosurvive and prosper. Data—or more specifically, Big data analytics is being utilized by largeretailers at every stage of the process, participants in the global and Indian retail markets,including tracking new, popular items and predicting sales. The use of machine learningclassification approaches for sentime

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Dr., Nazia Sultana 1., and G. China Babu 2. Dr. "CUSTOMER LOYALTY IN E-RETAIL." International Journal of E-Government & E-Business Research 2, no. 1 (2017): 38–48. https://doi.org/10.5281/zenodo.10824575.

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<strong>Abstract</strong> E-retail, also known as e-tailing is shopping through the Internet and other media forms. It is also known as Internet shopping, e-shopping, or virtual shopping. The paper tries to examine the growth of e-retail across the world and in India and analyse the online shopping behaviour of the consumer across the stores selected and also analyses the impact on membership and loyalty programs on customer loyalty in e-retail. This paper attempts to study the online shoppers’ perception of 1) Whether the online shopping service creates loyalty in customers 2) customer

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H., R. Ganesha, S. Aithal P., and Kirubadevi P. "Integrated Discounting Framework for Indian Brick-and-Mortar Retailers." Integrated Discounting Framework for Indian Brick-and- Mortar Retailers 5, no. 1 (2020): 110–23. https://doi.org/10.5281/zenodo.3774700.

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Since the time online retailing format started getting consumer acceptance in India, consumers now have wider options available for them to buy a product at a discounted price and notably, as online stores in India are following the product discounting as one of the key drivers for consumer acquisition, consumers’ perspective towards discount at Brick-and-mortar store has changed. This change in consumers’ perspective has put the majority of Brick-and-mortar retailers in India into a quandary and they are losing out their market share slowly to online retailers. From the existing l

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Kumari, Deepika, and Shashank Vikram Pratap Singh. "RELATIONSHIP MARKETING IN ONLINE RETAILING: A THEORETICAL AND EMPIRICAL ANALYSIS FROM AN INDIAN PERSPECTIVE." International Journal of Business Information Systems 1, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbis.2020.10034503.

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Deepika, N. A., and Shashank Vikram Pratap Singh. "Relationship marketing in online retailing: a theoretical and empirical analysis from an Indian perspective." International Journal of Business Information Systems 44, no. 1 (2023): 40–63. http://dx.doi.org/10.1504/ijbis.2023.133511.

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Jaiswal, Shefali, and Anurag Singh. "Influence of the Determinants of Online Customer Experience on Online Customer Satisfaction." Paradigm 24, no. 1 (2020): 41–55. http://dx.doi.org/10.1177/0971890720914121.

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The role of online retailing is increasing with each passing day for any business and therefore offering value to the customer which in turn also yield benefit to the retailer and differentiate it from the competitors is an important task. By getting an idea of how customer perceive and evaluate the offerings, retailers may be able to influence the customers in that particular direction. This research paper aims in identifying the major factors or attributes that affect the customers, evaluating their overall experience while shopping on the digital platform and also their impact on online cus

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Basu, Rituparna, and Neena Sondhi. "Nykaa: retailing decisions in an emerging market." Emerald Emerging Markets Case Studies 13, no. 2 (2023): 1–39. http://dx.doi.org/10.1108/eemcs-12-2022-0449.

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Learning outcomes By working through the case and assignment questions, students will be able to conduct a marketing environmental analysis to aid strategic decisions; analyse the first-mover advantages of a retail firm and how these can be sustained; comprehend online retail business models and the challenges therein; understand the trade-offs of online/offline retail experiences specific to an emerging market’s beauty and personal care sector; conceptualize and formulate actionable growth strategies that balance the individual and collective requirements of brick and mortar and retail e-comm

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Prashar, Sanjeev, T. Sai Vijay, and Chandan Parsad. "Antecedents to Online Shopping." International Journal of E-Business Research 11, no. 1 (2015): 35–55. http://dx.doi.org/10.4018/ijebr.2015010103.

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The increased use of smartphones and tablets, along with advanced security features being offered by the online retailers are adding strength to e-commerce industry. Growing at an astonishing rate at 85%, as against 65% growth of regular shopping over the previous year, internet retailing in India touched US $10.672 billion in 2013, making it one of the most anticipated destinations for national and multinational online retailers. Several web portals are looking to capture a share of this huge market. This study gains importance as Indian arms of multinational online selling companies like Ama

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V, Sailaja, Prasada Rao P, and Suryanarayana A. "Business intelligence and analytics: recent trends and benefits in retailing." Journal of Management and Science 6, no. 1 (2017): 11–26. http://dx.doi.org/10.26524/jms.2016.3.

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Today retailers are focussing on solutions oriented capabilities which create value and convert information into knowledge. While Business Intelligence (BI) provides a way of amassing data to find information primarily through asking questions, reporting, and online analytical processes,business analytics takes advantage of statistical and quantitative data for explanatory and predictive modelling. Business intelligence and analytics have emerged as principal tools that guide decisions and strategies for disciplines like marketing, research and development, customer care, credit and inventory

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Singh, Sanjit. "Effect of Trust on Repurchasing along with mediating role of Customer Satisfaction in Online Purchasing." ASM's international e-journal of ongoing research in management and IT XII (January 21, 2017): 313–25. https://doi.org/10.5281/zenodo.3612356.

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<strong>Abstract:</strong> It has been found that there is a close association among trust, customer satisfaction and repurchasing. The present study aims at exploring and analyzing factors affecting trust and satisfaction creation and how they shape the perception of customers’ need that lead to increasing level of loyalty, intention for repurchasing and finally improving profitability in online retailing space especially in Indian scenario. Hence, this paper targets at evaluating the effect of trust on repurchasing in the presence of customer satisfaction as a mediating factor. The pop

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Kalyan, Nalla Bala, and T. Sirisha. "An empirical review of HR practices and modernization in India\'s retail sector." Journal of Management Research and Analysis 11, no. 2 (2024): 71–76. http://dx.doi.org/10.18231/j.jmra.2024.014.

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The success of an organization largely depends on its human resources. Human Resource Management (HRM) plays a vital role in achieving the organizational objectives. The retail sector has played a phenomenal role in India with a tremendous contribution to the Indian economy. The market after 2021 has been an eye-opening time for the Indian retail sector. The industry saw a decline of 8.5% in FY 2021, but it recovered in 2022 to reach $836 billion with an 81.5% contribution from traditional retail. However, the COVID-19 disruptions led to a rapid increase in e-commerce and digital adoption. Now

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Nandakeshwar, Hiremath. "Significant review of literature on retailing emerging trends in Indian context." 'Journal of Research & Development' 15, no. 1 (2023): 26–32. https://doi.org/10.5281/zenodo.7593498.

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In our modern day, digital marketing is crucial for human knowledge exchange. Digital marketing is a form of interactive advertising that is offered to customers in order to promote products or labels. Online marketing, email marketing, or web marketing is the components. Pay per click (PPC), SEO, and banner ads are increasingly a component of the digital marketing landscape. Email, RSS, phone, fax, tweeting, podcasting, video feeds, wireless text, and instant communications are all a part of digital marketing. The world of digital marketing is very diverse. It is a technique for transmitting

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Sabat, Deepti Ranjan. "E-Tailing in Odisha: Its Expansion, Problems, Opportunities, and Development." ECS Transactions 107, no. 1 (2022): 599–606. http://dx.doi.org/10.1149/10701.0599ecst.

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India's retail sector is undergoing a transformation. The recent web-technique e-commerce process is still in its early stages, indicating a period of rapid change, confrontation, and opportunity in Indian retail. In the new internet-based world, e-commerce and e-marketing are two key concepts. E-commerce is a business model in which organizations and people conduct e-tailing over the internet. E-tailing, also known as internet shopping, web shopping, or online shopping, is the online promotion of products or services. E-tailing, on the other hand, is the sale of different brands over the inte

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Sinha, Priyanka, and Saumya Singh. "Comparing Risks and Benefits for Value Enhancement of Online Purchase." Gadjah Mada International Journal of Business 19, no. 3 (2017): 307. http://dx.doi.org/10.22146/gamaijb.10512.

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In a developing economy, the acceptability of e–retailing is not very new, but the potential of online marketing in market research and analysis is still largely unexplored. This article is an attempt to understand the psyche of Indian online consumers. As consumers have their own preconceived notions toward this growing purchasing environment, it becomes important for e-retailers to understand the consumers’ perceptions and attitudes toward online purchases. This paper integrates the dimensions of the risks and benefits with the Theory of Planned Behavior (TPB) to understand how consumers ado

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H, K. Prasad. ""An Investigation of Green Retailing and its Indian Consumers' Perspectives and Purchase Expectations"." International Journal of Advance and Applied Research 4, no. 27 (2023): 25–31. https://doi.org/10.5281/zenodo.8261966.

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The green movement is becoming mainstream in today's business world. All over the world, associations are developing green strategies and are striving to develop a CO2-free scenario. Retail is as old as a business, trade, and crafts, now it has changed into new structures and fields of activity. With the commercial realm very urgent, retailers are still left with no choice but to consider and understand eco-friendly practices. Retailers are the main link between manufacturers and customers and are committed to environmentally friendly items and environmentally conscious use. Green Retailin

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Singh, Shekhar, and Sandeep Srivastava. "Engaging consumers in multichannel online retail environment." Journal of Modelling in Management 14, no. 1 (2019): 49–76. http://dx.doi.org/10.1108/jm2-09-2017-0098.

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Purpose With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of this study is to investigate the mapping of product characteristics with individual channel capabilities and its effect on online consumer behaviour, so that e-tailers can create enhanced online shopping experience for consumers. Design/methodology/approach A comprehensive research model is developed on the ba

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Jaykumar, V. "Teenagers Perceptions of Retail Format in Shopping Malls: A study on Forum Mall and its Patronage in Bangalore." Atna - Journal of Tourism Studies 11, no. 2 (2016): 81–93. http://dx.doi.org/10.12727/ajts.16.5.

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The Indian retail market has grown at a double-digit compound annual growth rate over the last five years and was worth an estimated $554bn in 2011 and is expected to grow further. The Indian economy grew throughout the global downturn, with increasing consumer purchasing power bolstering the retail sector. Retailing is now the second highest contributor to India’s gross domestic product. (PR Newswire, New York, 2012)."Facebook, Twitter and more have become de rigueur rather than optional for centre marketers,"(Henry,Alison). “Centre owners and managers are also placing renewed emphasis on enh

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O., Mathuthra, and R. Aruljothi Dr. "Study on Customer's Behaviour on Reverse Logistics Towards E-commerce Platforms." International Journal of Innovative Science and Research Technology 7, no. 8 (2022): 1967–71. https://doi.org/10.5281/zenodo.7263902.

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India is an arising economy in this present reality. The demography of the Indian population is favorable for most of the businesses as a large portion of the population is comprised of young people. These youthful clients have high spending power contrasted with other age classification clients. Usage of the internet is also increasing day by day and the number of internet users is very high and it is predicted that India will soon be among one of the most Internet Users in the world. Therefore, adaptability to online shopping has become easy for the urban population. Online shopping in citie

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Kavya. "A CONCEPTUAL STUDY ON THE IMPACT OF ONLINE SHOPPING TOWARDS RETAILERS AND CONSUMERS." International Journal of Advanced Trends in Engineering and Technology 1, no. 1 (2016): 25–29. https://doi.org/10.5281/zenodo.225695.

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In Indian economic system the contribution of the Retail sector up to 10 per cent of GDP is remarkable. A retailer is a merchant or an agent or a business enterprise, whose main business is selling the goods and services directly to consumers through various distribution channels. The inception of Information Technology into business and trade has given birth to a new trend of business through online retailing all over the world. Many companies started retail business through hosting their own websites including large variety of products and services along with attractive offers to the custome

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Lilly, J., and I. Santhi Immaculate Jaculin. "E-Tailing In India – An Overview." International Review of Business and Economics 4, no. 2 (2020): 114–17. http://dx.doi.org/10.56902/irbe.2020.4.2.39.

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The online retail market has evolved and grown significantly over the past few years. The Indian retail market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. The Internet has changed the consumer’s shops in many ways not just in the digital domain, but also in the physical world. In the era of globalization, companies are using the internet technologies to reach out to valued customers and to provide a point of contact 24 hours a day, 7 day

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Kumar, Vinod, and Vandana. "Future Group’s new move: Big Bazaar Direct." Emerald Emerging Markets Case Studies 6, no. 2 (2016): 1–18. http://dx.doi.org/10.1108/eemcs-01-2015-0012.

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Subject area Marketing, Retail Marketing and E-commerce. Study level/applicability Graduate and Post-graduate. Case overview The Future Group is the most profitable retailer in India without having any foreign direct investment (FDI). In September 2013, the retailer launched its online retailing platform, “Big Bazaar Direct” (BBD). BBD is a franchisee-based model which aims to partner with people having rich customer networks to reach more shoppers. This novice idea of BBD is the result of Big Bazaar’s greater mind share over its market share. Mr Kishore Biyani, CEO Future Group, has lot of ex

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PRETHEESH, I. "STUDY ON WORKING CAPITAL MANAGEMENT RELIANCE RETAIL LIMITED." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45741.

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ABSTRACT Reliance Retail Limited, a subsidiary of Reliance Industries Limited, is India’s largest and fastest-growing retailer, with a diversified presence across grocery, fashion and lifestyle, electronics, pharma, and e-commerce sectors. Established in 2006, the company has played a pivotal role in transforming India's retail landscape by leveraging its extensive supply chain, technological innovation, and customer-centric approach. Through strategic acquisitions, omnichannel retailing, and the expansion of private labels, Reliance Retail has established a robust pan-India footprint. Its int

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Chavadi, Chandan A., Sindhu R. Menon, and Monika Sirothiya. "Measuring Service Quality Perceptions of Indian E-retailers: An Evaluative Study." Metamorphosis: A Journal of Management Research 18, no. 2 (2019): 92–102. http://dx.doi.org/10.1177/0972622519886232.

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Indian online retailing landscape is characterized by a plethora of sellers all trying to attract the same set of target customers, making service quality a critical differentiating factor for the players. This study investigates the influence of process quality, outcome quality and service recovery on customer e-satisfaction, and e-loyalty and also the influence of customer e-satisfaction on e-loyalty. Sample size of this quantitative study was 199, sample unit was youth and sampling method was purposive sampling. The study was conducted in April–May 2019 in Bengaluru. Responses were subjecte

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Soni, Pavleen. "Revisiting the role of relationship benefits in online retail." Marketing Intelligence & Planning 38, no. 6 (2019): 745–59. http://dx.doi.org/10.1108/mip-03-2019-0186.

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Purpose Given the importance of relationship benefits in creating customer satisfaction, the purpose of this paper is to investigate the moderating role of relationship benefits (special treatment benefits and confidence benefits) on relationship quality and word of mouth (WOM) for online retailers. The conditional mediating role of relationship quality between customer satisfaction and WOM is also examined. Design/methodology/approach A sample of 700 MBA students from two universities in Punjab (North India) has been used to collect data. Structural equation modelling and PROCESS Macro (Hayes

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Suresh, Raghavan, and Pai Ramesh. "Changing Paradigm of Consumer Experience Through Martech – A Case Study on Indian Online Retail Industry." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 5, no. 1 (2021): 186–99. https://doi.org/10.5281/zenodo.5039649.

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<strong>Purpose</strong>:<em> Retail selling is an inevitable economic activity in any country’s economy. In India, the retail industry contributes 10% of its GDP. The invention of the Internet and technological advancement in digital marketing has helped the online retail industry to grow exponentially. Digital advancement has created an environment where customers are more informed, hence chooser and demanding. Marketing technology or ‘Martech’ encompasses technology to reach online customers to provide pre-eminent cust

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H., R. Ganesha, and S. Aithal P. "Extending the Margin of Safety Concept to Brick-and-Mortar Retailing in India (MoSR-b)." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 4, no. 2 (2020): 117–31. https://doi.org/10.5281/zenodo.4033186.

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The Margin of Safety (MoS) concept is predominantly used in Investment, Accounting, Structural Engineering, and Medicine domains of study. Irrespective of the domain of study the MoS concept plays a crucial role in accounting for any uncertainty. We could simply assert that the concept of MoS is relevant and necessary for brick-and-mortar (B&M) retailers in India. In the context of B&M retailing we define MoS as the level of immunity developed by a B&M retailer over unexpected short-term market disruptions such as (a) the shutdown of specific locality forced by political parties or

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Mittal, Sheetal, Deepak Chawla, and Neena Sondhi. "Impulse buying tendencies among Indian consumers: scale development and validation." Journal of Indian Business Research 8, no. 3 (2016): 205–26. http://dx.doi.org/10.1108/jibr-09-2015-0101.

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Purpose The purpose of this paper is to conceptualize, develop and validate the measurement of impulse buying tendency India, an emerging market in Asia. Design/methodology/approach The conceptualization of India’s impulse buying tendency (IBT) has been based on a review of academic literature and an analysis of qualitative data from 30 observations at retail stores and 25 in-depth consumer interviews. The scale’s reliability and validity were assessed by content, convergent, discriminant, nomological and predictive validity using statistical techniques such as exploratory factor analysis and

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S, Abhishek, and Deval B. Patel. "Exploring Retailer’s Grocery Purchasing Behavior through Online Platforms in Bengaluru City, India." Archives of Current Research International 24, no. 10 (2024): 28–34. http://dx.doi.org/10.9734/acri/2024/v24i10905.

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Indian retail market is one of the most complicated and dynamic industry which is contributing to more than 10% of the country’s gross domestic product (GDP) and around 8% of the employment. Mainly it is dominated by unorganized retailers, in last 10 years gradual shifts, like entry of modern trade, the entry of cash and carry, the advent of the e-commerce revolution and, more recently, the growth in newage B2B providers have started to transform this ecosystem, this makes retailers to go for online purchase of grocery using e- B2B platforms. Keeping this background in mind, the study was cond

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Shamsi, Sheeraz, Sablu Khan, and Mohd Afaq Khan. "Moderating effect of gender on service convenience and customer satisfaction: an empirical study of Indian e-retailers." LBS Journal of Management & Research 21, no. 1 (2023): 64–80. http://dx.doi.org/10.1108/lbsjmr-07-2022-0038.

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PurposeThe present study has been carried out to assess the effect of constructs of service convenience on customer satisfaction of the Indian online shoppers.Design/methodology/approachThe primary data was collected through a structured questionnaire. Convenience sampling has been used to choose a sample (n = 260) of e-shoppers in India. Factor analyses (both EFA and CFA) have been done to validate different factors and its items. A conceptual model has been proposed to measure the effect of different factors of service convenience on customer satisfaction. Moreover, the perceived difference

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Suchitra and Pai Ramesh. "NYKAA: A Comprehensive Analysis of a Leading Indian E-Commerce Cosmetic Company." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 5, no. 2 (2021): 354–65. https://doi.org/10.5281/zenodo.5795592.

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<strong>Purpose:</strong> <em>The </em><em>cosmetics industry is one of the major industries that have attracted many players due to its rapid growth.</em> <em>The cosmetics industry plays an important role in developing the country's economy. This study is being taken up to better understand the contribution of the beauty industry to the development of the country and to evaluate the strategies of these companies. Nykaa is one of the leading companies in the cosmetics industry.</em> <em>It offers various products of different brands on one platform. Its setup by Falguni Nayar in 2012. She

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Muzzafar Ahmad Bhat. "A Factor Analytical Study on Consumer Perceptions Towards Omnichannel Retail Marketing (a Case Study of East Delhi)." European Economic Letters (EEL) 15, no. 2 (2025): 1411–24. https://doi.org/10.52783/eel.v15i2.2967.

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The evolving landscape of retail marketing has seen a significant shift towards omnichannel strategies, where businesses integrate their online and offline platforms to deliver a seamless and consistent customer experience. This research paper explores consumer perceptions towards omnichannel retail marketing, with a focused case study in East Delhi—a region representing a blend of traditional and modern retail formats. The study aims to identify the key factors influencing consumer attitudes, preferences, and satisfaction in the context of omnichannel retailing. A structured questionnaire was

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Kautish, Pradeep, and Rajesh Sharma. "Managing online product assortment and order fulfillment for superior e-tailing service experience." Asia Pacific Journal of Marketing and Logistics 31, no. 4 (2019): 1161–92. http://dx.doi.org/10.1108/apjml-05-2018-0167.

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PurposeThe purpose of this paper is to bridge together seemingly disparate yet interconnected paradigmatic antecedents of e-tailing and servicescape, i.e., product assortment, order fulfillment, shopping assistance and its consequences for shopping efficiency.Design/methodology/approachThe proposed conceptual model is well grounded in the extensive literature from e-tailing as well as retailing domain and to assess the plausibility of the model. Total 246 female online apparel shoppers were surveyed from an Indian university and the data were analyzed using structural equation modeling through

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Sahay, Neha. "Shopping mall vs Online Retail- Consumer shopping preference in the city of Bengaluru." International Journal for Research in Applied Science and Engineering Technology 9, no. 11 (2021): 1400–1406. http://dx.doi.org/10.22214/ijraset.2021.38949.

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Abstract: Ever since the first fully enclosed and climate controlled mall opened in the United States in 1956 It has caught the fancy of consumers. It revolutionized the way retail was looked at. With everything available under one roof, customers thronged the air-conditioned environments to shop in comfort. Slowly they evolved into a recreation space, with multiplex, food courts, gaming zones which ensured that there was something for everyone in a mall. The replicas were erected all across the world, and embraced with much gusto, as malls became the symbol of urbanization and aspirations for

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