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Relevant bibliographies by topics / INDONESIA HEALTH PRODUCTS MARKETING / Dissertations / Theses

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Dissertations / Theses on the topic 'INDONESIA HEALTH PRODUCTS MARKETING'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Suttner, Raymond Sharl. "An analysis of the influence exerted by the pharmacist and pharmacy assistant in the purchase decision of health and beauty aid products." Thesis, Rhodes University, 1986. http://hdl.handle.net/10962/d1004383.

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[Introduction] The 1980s have ushered in an era of extreme competitive pressure for the modern business organisation. In previous times many business organisations have succeeded simply because of the excellence of their products, with little concern or attention being paid to the wants and needs of potential customers. As the business environment has become more competitive, however, the point of focus has changed. There is ample evidence which suggests a correlation between success in business and firms which have adopted a marketing-orientated philosophy of business. The evolution of market

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2

Auf, Rehab. "Risk Associated with E-Cigarette Use and Marketing Messages on Other Tobacco Products Use and Dependence Symptoms among Adolescents." FIU Digital Commons, 2017. https://digitalcommons.fiu.edu/etd/3544.

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E-cigarettes became available in the United States during 2007. Studies using national data have found an increase in e- cigarette use among adolescents as early as 2011. In 2014, e-cigarettes became the most commonly used tobacco product among adolescents; however, little is known about its association with other tobacco products use. Therefore, the present study aimed to: 1) Examine the association between initiating tobacco use via e-cigarettes and subsequent use of other tobacco products; 2) Examine the association between the exposure to e-cigarettes marketing messages and tobacco use; 3)

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3

Schuster, Lisa. "Consumers' behavioural responses toward technology-based social products." Thesis, Queensland University of Technology, 2013. https://eprints.qut.edu.au/62030/2/Lisa_Schuster_Thesis.pdf.

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This thesis examined the determinants of consumers’ use of emerging mental health services delivered via mobile phone technology, which promise to provide cost-effective psychotherapeutic support where and when needed. It builds on the Model of Goal-Directed Behaviour by recognising the role that competition between behavioural alternatives plays in influencing consumers’ decision to use these services. The research employed a three-study, mixed-methodological approach.

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4

Berry, Andrea. "A Look into Ladies Home Journal: Tracking the trends and changes of strategy, themes and messaging in women's health and beauty products advertising from 1970 to 2009." Wittenberg University Honors Theses / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=wuhonors1338483568.

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5

Diouf, Jacques françois. "The influence of advertising content on alcohol products' perceptions, attitudes and behavioural intentions : the case of luxury codes appropriation by alcohol brands." Thesis, Rennes 1, 2017. http://www.theses.fr/2017REN1G019.

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Face à l’abus d’alcool notamment chez les jeunes, les acteurs de santé recommandent de réguler le marketing des industriels. En France selon la loi Evin (1991), les publicités pour l’alcool doivent être objectives, informatives et, non attractives en termes de contenu. Cette recherche teste l’efficacité de cette régulation en comparant l’influence de publicités informatives versus plus attractives en termes de perception du produit, d’attitude envers la publicité et d’envie de consommer. Elle évalue aussi la visibilité des avertissements sanitaires alcool selon la saillance de leur format et d

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6

Goodwin, Nicholas Jeffery. "Effects of participation and sense of community on change agents in an Indonesian sanitation behaviour change communications program." Thesis, The University of Sydney, 2015. http://hdl.handle.net/2123/14561.

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Social and behaviour change programs often require “change agents” to effectively disseminate messages to target populations on issues ranging from sanitation to alcohol. How these programs select and utilise change agents – e.g. peer educators, community health workers, sales agents and counsellors – helps determine how effective they are. The setting for this quasi-experimental PhD study was the High 5 Kelurahan project designed to address five key sanitation behaviours, managed by the Cipta Cara Padu Foundation in Indonesia. This study utilised a mixed method approach to produce evidence fo

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7

Bjärnram, Carl Johan. "Parallel trade in pharmaceutical products within the EEA: from first to final marketing : balancing the need to protect and promote public health and safety with the EC treaty objective of establishing a common market." Thesis, Durham University, 2007. http://etheses.dur.ac.uk/2135/.

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This thesis provides a thorough clarification of the rules governing parallel trade in pharmaceutical products within the EEA; from first to final marketing. More specifically, the thesis provides an analysis of the application of EC competition law (Articles 81 and 82 EC Treaty), the free movement of goods provisions (Articles 28-30 EC Treaty), Community measures, and Member State laws to parallel import-restrictive measures. The EC Treaty and Community measures must, in conjunction with Member State laws, facilitate the establishment of an internal market without compromising public health a

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8

Ren, Jing. "The Determinants for Chinese Consumers’ Intention to Use Soy-based Dietary Supplements: An Application of The Theory of Planned Behavior." Columbus, Ohio : Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1237909867.

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9

Lo, Yin-Chi, and 駱英吉. "The Analysis of Marketing Potential Evaluation Factors for Biotechnology Health Care Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/79453034130381338046.

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碩士<br>國立屏東商業技術學院<br>行銷與流通管理系<br>94<br>Since the outburst of SARS in 2003, improvement of the health care consciousness, raise of the national income and expansion of the elder population, had resulted in increase of the demand for biotechnology health care products. The market scale for biotechnology health care products had reached $34 billion in 2004. The purpose of this study is to find how to market efficiently in the competitive sharply market. By literature review to find the key criteria that influence the maximum benefit of corporate marketing strategy. The hierarchical structure i

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10

Chou, Yu Ling, and 周郁苓. "Health Supplements Marketing: the influence of message framing on evaluation of consumption products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/04049577731310019055.

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碩士<br>長庚大學<br>醫務管理學系<br>101<br>The health food market in Taiwan has boomed in recent years. In view of the increasing number of health supplements, the Department of Health under the Executive Yuan has made the Health Food Control Act to specifically define health foods and regulate the claims about their efficacy. Based on the theory of Framing Effects, this research explores how different kinds of message framing would influence the consumers’ evaluation of a health supplement. This is a case study of the marketing of a chicken essence product. Based on framing type (attribute framing vs. g

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11

Chang, Dung-Chung, and 張東鐘. "THE MARKETING OF BIOCHEMICAL HEALTH CARE PRODUCTS- A CASE STUDY OF THE ZHONGSHAN LEAGUE CORDYCEPS SEINSIS SMALL PRODUCTS LTD." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/38542487539527347768.

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碩士<br>元智大學<br>管理研究所<br>92<br>The biochemical technology has achieved a tremendous breakthrough after twenty years of effort, and the related development results have been sequentially applied to the people’s livelihood and medical purpose and achieved outstanding effects. The Chinese medical technique has lasted for more than five thousand years, and both medical diagnose and herbal medicine prescriptions have been well documented in papers and books. Recently, the technology advance and studies in pharmacology and clinical medical science have proved the advances of Chinese medical technique

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12

Hidayana, Irma. "Addressing Multinational Corporations’ Aggressive Marketing of Commercial Formula in Indonesia and the Cessation of Breastfeeding Through the Design and Evaluation of a Counter-marketing Continuing Education Module." Thesis, 2019. https://doi.org/10.7916/d8-t822-y894.

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The purpose of this study was to address the aggressive marketing of commercial formula and breastfeeding cessation in Indonesia using an evaluation of a counter-marketing continuing education module. Using a convenience sample (N = 99) of breastfeeding educators and/or counselors, paired t-tests showed a significant increase in participants’ knowledge about counter-marketing after they participated in the training. Findings also showed significant increases post-training for stage of changes, self-efficacy, knowledge, and motivation to perform four key talking behaviors: i.e., involving talki

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13

"The implications of brand positioning and identity to a health insurance company." Thesis, 2008. http://hdl.handle.net/10210/295.

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The South African health care industry is characterised by strict regulation in the form of the Medical Schemes Act of 2000, high medical inflation, a deteriorating public health care system; and costly private health care schemes which are only available to the higher end of the market. Before 1992, medical inflation rose in double digits (over 20%) and medical aids traditionally responded by raising premiums considerably (Pile, 2004:19). Private health care was expensive, while the public health care system deteriorated. The financial sustainability of schemes depended on the number of young

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14

Cheng, Yeongnan, and 鄭永南. "Building a Marketing Model for Health Care Products – Integrating Transaction Cost Economics and the Resource-Based View." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/72844567882870693881.

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碩士<br>東海大學<br>管理碩士在職專班<br>100<br>With the factors of the growth of gross domestic income, population aging and the increase of chronic civilization diseases and even cancers, people gradually pay more attention on the third-class medical care, "preventive medicine", and also choose "Health Care Products" into their health habits and ideas. From the long term point of view, the correct and appropriate use of health care products can effectively reduce medical expenses in the National Health Insurance system and increase the overall national competitiveness. Since the concept of health caring is

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15

HUANG, JHENG-CYUAN, and 黃鉦權. "Products Quality and Marketing Strategies of Health Food with Aloe─A Case Study of FOREVER Co., LTD." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/qyhmfx.

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碩士<br>嶺東科技大學<br>行銷與流通管理系碩士班<br>106<br>The purpose of this study is to understand the general consumer's understanding of the quality factor categories of Aloe health food product quality, then we can develop the marketing strategies. In the study, the Kano model questionnaire was designed for the permanent company's Aloe health food product production and facet . The investigation was against the general consumer. The survey results show that the general consumers categorize the quality factors of the permanent company's Aloe health food product, and the quality factors of the planting product

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16

Rua, Rita Fiúza Martins. "Fake healthy products in the food retail: Impact of marketing and labeling on consumer beahviour." Master's thesis, 2020. http://hdl.handle.net/10071/21837.

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The instability of consumer behavior by following the new trends, in the food retail, lead the brands to respond quickly and with quality to the needs of the target audience, and that is what will dictate their permanence and success in the market. In general, new food trends have been emerging. People's concern for a healthier lifestyle, following a standard diet based on “free from” products, among others, is increasingly evident. According to the Order of Nutritionists (Nuronha, 2018), 40% of the Portuguese do not perceive food labels. Therefore, reading the labels is essential in or

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17

Silva, Maria Margarida de Andrade. "Delta Cafés marketing plan: launching a green coffee blend with slimming properties and other health benefits." Master's thesis, 2019. http://hdl.handle.net/10071/19652.

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This project aims at developing a Marketing Plan for the launch of a new Delta Q coffee capsule. The new product consists of an innovative green coffee blend that carries several health benefits that regular roasted coffee does not provide. This new product has specific goals associated with its launch: to increment Delta sales in the coffee capsule segment, to reinforce the brand’s MS, to promote and increase brand equity and, consequently, to strengthen the firm’s reputation and leadership. Finally, the new product aims at being perceived by consumers as a healthy beverage with direct benef

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18

Silva, Ana José Crispim Conceição. "Marketing turístico na saúde: oferta hoteleira na cidade de Coimbra: estudo de caso." Master's thesis, 2014. http://hdl.handle.net/10071/8939.

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O turismo é um importante potenciador de crescimento económico, que auxiliado pelo marketing poderá atuar na sustentabilidade do destino tornando-se deste modo uma atividade central numa determinada região, pois consegue gerar vantagens competitivas. A investigação pretende proporcionar uma visão estratégica acerca das perspetivas e oportunidades do desenvolvimento de ofertas turísticas, sendo que estas deverão atingir padrões de maior qualidade de serviço e ajustar-se melhor aos produtos turísticos de vocação estratégica regional nas áreas em que se localizam, contribuindo assim para a valor

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19

Martinho, Mafalda Vieira Campos Leça. "Are perceived benefits of HTPs consumption aiding smoking cessation?" Master's thesis, 2021. http://hdl.handle.net/10400.14/35322.

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The tobacco industry has been facing several transformations considering that technology has evolved and health concerns have increased. Taking advantage of this trend, Philip Morris International (PMI) introduced IQOS in Portugal, converting several smokers to their heat-not-burn technology. Few independent studies have focused on the consumption of heated tobacco, both in terms of the motivations behind its consumption and the perceptions of its dangerousness. Therefore, this research's main objective is to identify and understand whether or not heated tobacco products are perceived as a smo

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