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Journal articles on the topic 'INDONESIA HEALTH PRODUCTS MARKETING'

Author: Grafiati

Published: 4 June 2025

Last updated: 15 July 2025

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1

Sahbany, Sri, Irawansyah Irawansyah, Detty Agustin Riscal, et al. "MARKETING STRATEGY FOR MSME HEALTH BEVERAGE PRODUCTS." Jurnal Pengabdian Masyarakat Sehati 2, no. 2 (2023): 52–58. http://dx.doi.org/10.33651/jpms.v2i2.561.

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In Indonesia, you often find drinks labeled "healthy drinks" which are commonly consumed by the public, but the process of making healthy drinks takes quite a lot of time and effort so it's not wrong, especially as the best-selling position is added by ready-to-drink drinks with contemporary flavor variants. Therefore, to overcome this problem, a new innovation was carried out by producing health drinks using local ingredients. The problem formulation taken is how to market health drinks. For this reason, the aim of the service regarding the marketing of health drinks is expected to be a break

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Dita, Wulansari, Bangsawan Satria, and Rouly H. Pandjaitan Dorothy. "The Effect of Marketing Mix and Health Consciousness on Purchase Decisions of Sanitary Products." JOURNAL OF ECONOMICS, FINANCE AND MANAGEMENT STUDIES 07, no. 02 (2024): 1325–37. https://doi.org/10.5281/zenodo.10700341.

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The COVID-19 pandemic has raised public awareness of the link between health and sanitation, which has resulted in a rise in the demand for sanitation supplies like hand sanitizer and hand soap. Consumer behavior towards sanitary products has changed. The long-term impact of the pandemic on the effect of the marketing mix and health consciousness on consumer decisions to buy sanitary products in Indonesia still needs to be analyzed. The purpose of this study is to look at the effect of the marketing mix (product, price, place, and promotion) and health consciousness on sanitary product purchas

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Nurlela, Nurlela, Muhammad Ramdhani, and Tri Widya Budhiarti. "Strategi Komunikasi Persuasif Member Bisnis MLM Millionaire Club Indonesia(MCI) untuk Meningkatkan Penjualan di Kabupaten Karawang." Da'watuna: Journal of Communication and Islamic Broadcasting 4, no. 1 (2023): 367–76. http://dx.doi.org/10.47467/dawatuna.v4i1.3984.

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 Multi-Level Marketing (MLM) is a branch of direct selling, in which sellers are expected to have persuasive communication skills to influence consumer attitudes and generate interest in the offered products. Millionaire Club Indonesia (MCI) is one model of Multi Level Marketing (MLM) business that sells and produces health and beauty products and has been established since 2010. Multi Level Marketing (MLM) members of Millionaire Club Indonesia (MCI) are spread across Indonesia, including in Karawang Regency. The objective of this research is to understand the persuasive communication st

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Kurniawati, Dwi Agustina, and Hana Savitri. "Awareness level analysis of Indonesian consumers toward halal products." Journal of Islamic Marketing 11, no. 2 (2019): 522–46. http://dx.doi.org/10.1108/jima-10-2017-0104.

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Purpose This paper aims to measure and analyze the halal awareness of Indonesian consumers toward halal products. This paper also measures the religious belief, health reason, halal logo certification and exposures of Indonesian consumers and tests the correlation between those and halal awareness. The finding can be used as reference for government and halal policymakers related with halal product. Design/methodology/approach The research is performed using self-administrated questionnaires and convenience sampling. The questionnaires were distributed for Muslim respondents in Indonesia, male

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Rizal, Ahmat Fatoni, Henry Suryo Bintoro, Devi Puji Lestari, Lia Permata Sari, and Ilham Fajar Sidqi. "Edu-Eco Kreasi Disabilitas Mandiri Melalui Inovasi Batok Kelapa Pada Anggota Himpunan Wanita Disabilitas Indonesia HWDI Kabupaten Kudus." Muria Jurnal Layanan Masyarakat 3, no. 1 (2021): 51–56. http://dx.doi.org/10.24176/mjlm.v3i1.8888.

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HWDI (Indonesian Women with Disabilities Association) Kudus Regency is a community for women with disabilities located in the holy city. The problem faced is that women with disabilities have difficulty taking care of themselves, especially getting a job. Indonesia produces 3 million tonnes of coconut per year. Coconut shell waste is 360 thousand tons per year (quoted from Kagama.Co, Bulaksumur). If this condition is allowed, the waste will continue to mount, which of course will trigger environmental pollution and health problems. One of the roles of overcoming this condition is by recycling

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Komari, Ana. "Product quality as a mediating variable in repurchase decisions: The case of Indonesian skincare products." Innovative Marketing 19, no. 3 (2023): 123–33. http://dx.doi.org/10.21511/im.19(3).2023.11.

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When buying skincare products, consumers are more concerned with comfort and safety and seek for high-quality items. Indonesian-made skincare products must be of the highest caliber and adhere to all applicable health regulations. This study aims to determine whether product quality can effectively mediate the effects of brand image, customer value, digital marketing, and product quality on repurchase decisions. The study surveyed people using skincare products in the Indonesian city of Surabaya, utilizing a targeted sample of 385 female responders at least 18 years old. According to descripti

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Khumaero, Latifatul, Sri Murdilah Fournawati, and Alamsyah Alamsyah. "Pemanfaatan Media Sosial Tiktok Sebagai Media Komunikasi Pemasaran Pada Akun @Bioaquaofficialstore." Social Science Academic 1, no. 2 (2023): 607–12. http://dx.doi.org/10.37680/ssa.v1i2.4029.

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The skincare business in Indonesia is indeed quite promising, now Indonesian people care more about the health and beauty of their skin. Bioaqua Official is a Skin Care product that provides solutions to Indonesian people's skin problems. Bioaqua Official is a skincare product that has been around since 2019. They use TikTok social media as a marketing communication medium so they can continue to compete with other products. Remembering that TikTok is a social media that now has a lot of users in Indonesia. This research aims to find out how Bioaqua Official uses Tiktok social media as a marke

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Addina, Wangsaatmaja, and Sunitiyoso Yos. "Health Claims in Food Products: Buyers Attitude and Behaviour in Indonesia." International Journal of Current Science Research and Review 07, no. 01 (2024): 376–81. https://doi.org/10.5281/zenodo.10521596.

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Abstract : This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer responses to health-related claims on food items is crucial. The research delves into the factors influencing buyer attitudes, examining the impact of demographic variables, socio-cultural nuances, and individual attitudes towards health claims. Through a combination of qualitative and quantitative methodologies, the study aims to unveil patterns in consumer decision-ma

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Pratama, Muhammad Faza, and Indah Setiawati. "STRATEGI PEMASARAN PASTA UBI JALAR PADA PT GALIH ESTETIKA INDONESIA DI KECAMATAN CILIMUS KABUPATEN KUNINGAN JAWA BARAT." Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 9, no. 2 (2023): 2642. http://dx.doi.org/10.25157/ma.v9i2.10587.

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PT Galih Estetika Indonesia is the first company in Indonesia engaged in processing sweet potatoes with the main product being pasta. This study aims to describe the STP strategy, marketing mix and marketing constraints of sweet potato paste products at PT Galih Estetika Indonesia. This research was conducted with descriptive method. The research data were obtained through observation and in-depth interviews with the management of PT Galih Estetika Indonesia. Marketing constraint data is processed using fishbone analysis. Based on the results of STP analysis and marketing mix, sweet potato pas

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Purnomo, Nanto, and Luluk Nur Azizah. "Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Konsumen." Jurnal Maneksi 14, no. 1 (2025): 316–21. https://doi.org/10.31959/jm.v14i1.2365.

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The purpose of green marketing is not solely to make a profit, but rather the company aims to raise awareness of environmental issues. AQUA's green marketing is carried out through the AQUA campaign, focusing on health, specifically "It All Starts With Us," as part of the AQUA Initiative for a Healthy Indonesia while also preserving the environment by reducing plastic waste. Not only the campaign but AQUA also brands itself to demonstrate its commitment to maintaining the quality of its products for health and preserving the environment. This study aims to determine whether green marketing and

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Ningsih, Seri Utami. "DIRECT SELLING DALAM USAHA PERASURANSIAN DI INDONESIA PERSPEKTIF HUKUM ISLAM." Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan 7, no. 1 (2020): 73. http://dx.doi.org/10.29300/mzn.v7i1.2909.

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Insurance companies such as PT. Life Insurance Central Asia Raya, PT. Prudential Life Insurance, PT. Generali Indonesia Life Insurance, PT. Tugu Mandiri Life Insurance, PT. MNC Life Insurance, PT. Asuransi Jiwasraya (Persero), and PT. Sequis Life Life Insurance have marketed one of their insurance products with adirect sales system, or better known as direct selling, which was developed by insurance agents by recruiting insurance agents in a row. This paper explains how the Financial Services Authority (OJK) controls the marketing of insurance businesses and the view of Islamic law on the prac

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Ningsih, Seri Utami. "Direct Selling dalam Usaha Perasuransian di Indonesia Perspektif Hukum Islam." Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan 7, no. 1 (2024): 66. http://dx.doi.org/10.29300/mzn.v7i1.2564.

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Insurance companies such as PT. Life Insurance Central Asia Raya, PT. Prudential Life Insurance, PT. Generali Indonesia Life Insurance, PT. Tugu Mandiri Life Insurance, PT. MNC Life Insurance, PT. Asuransi Jiwasraya (Persero), and PT. Sequis Life Life Insurance have marketed one of their insurance products with a direct sales system, or better known as direct selling, which was developed by insurance agents by recruiting insurance agents in a row. This paper explains how the Financial Services Authority (OJK) controls the marketing of insurance businesses and the view of Islamic law on the pra

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Akbar, Bintang Mukhammad Burhanudin, and Meisya azalia Putri. "Medical Device Industry Development in Indonesia." West Science Business and Management 1, no. 03 (2023): 206–12. https://doi.org/10.58812/wsbm.v1i03.116.

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Demand for health products in Indonesia is increasing, with an estimated annual growth of 11.9% until 2024. This is driven by population growth and public awareness of the importance of health. Indonesian government believes developing medical devices industry is essential in supporting health resilience in Indonesia. The development and marketing of medical devices does not only focus on the benefits of a product but requires planning and control so that the product can be safe and effective for users, such as by paying attention to quality standardization, patient safety, regulation, and mar

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Agustin, Hesti, Ipuk Widayanti, and Cahya Ramadani. "Measuring Green Marketing Performance: An Importance Performance Analysis Persepective." Bengkulu International Conference on Economics, Management, Business and Accounting (BICEMBA) 2 (December 3, 2024): 973–82. https://doi.org/10.33369/bicemba.2.2024.126.

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This research aims to measure the performance of green products by evaluating the level of satisfaction with green products in Indonesia. An empirical study was conducted among green product consumers in Indonesia using questionnaires, which received around 82 responses. Importance-Performance Analysis (IPA) was employed to test the proposed hypotheses. The results of this study’s empirical analysis support two of its hypotheses, confirming that the eight attributes used in this study could describe consumers&#39; attitudes toward green products. The valuable insights based on Importance-P

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Andi Juanna, Usep Suhud, and Mohamad Rizan. "Adapting Marketing Communication in the Repositioning of Therapeutic Products." JISOSEPOL: Jurnal Ilmu Sosial Ekonomi dan Politik 3, no. 1 (2025): 334–46. https://doi.org/10.61787/mn83vq35.

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This study aims to develop a contextual repositioning framework for traditional health products by integrating cultural roots and narrative authenticity into cross-cultural marketing strategies. The study highlights the challenges of aligning the values of traditional products with the dynamic preferences of modern health-conscious consumers, particularly in emerging markets such as Indonesia. A conceptual theory-building approach is employed, based on a comprehensive synthesis of 46 relevant publications from 2016 to 2025. The reviewed studies cover themes such as consumer acculturation, cult

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Tain, Anas, Livia Windiana, Istis Baroh, Damat Damat, Mutammimatur Rahmah, and Effendi Andoko. "Consumen Preference Analysis of UMM Analog Rice in Malang - Indonesia." E3S Web of Conferences 432 (2023): 00005. http://dx.doi.org/10.1051/e3sconf/202343200005.

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The analog rice produced by UMM is made as a functional food by prioritizing good nutrition to make consumers healthy who consume it. The research objective is to analyze the characteristics of UMM analog rice consumers and the factors that influence consumer preferences for UMM analog rice in Malang. The research used a qualitative and quantitative approach by surveying 50 panelists in Malang City. Data were analyzed descriptively and factor analysis using SPSS. Consumer preferences of UMM Analog Rice are influenced by eight factors, namely product characteristics and health benefits, consume

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Maulianti, Raden RDA, Judhiastuty Februhartanty, and Nisrina Hanisa. "Mothers insights on food marketing of sweet products for children." World Nutrition Journal 8, S1 (2024): PDF. http://dx.doi.org/10.25220/wnj.v08.s1.0036.

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The 2018 Indonesian Basic Health Survey found that children aged 3-5 frequently consume sugary foods and drinks. Parental feeding practices significantly influence children's diets and health. Meanwhile, sophisticated food marketing targets parents, often promoting unhealthy foods high in sugar and challenging healthy feeding practices.

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Nurbianto, Amanda Threesya, and Timotius Febry Christian. "Marketing Strategies through Product Awareness, Service Quality and Product Quality Assurance on Consumer Purchasing Decisions." Devotion : Journal of Research and Community Service 5, no. 4 (2024): 461–70. http://dx.doi.org/10.59188/devotion.v5i4.712.

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In the dynamic pharmaceutical industry, companies are undergoing significant transformations in their interactions with consumers. The health industry involves various stakeholders, and pharmaceutical products, such as medications, are predicted to continually increase in demand with the growth of the middle class in Indonesia. Pharmaceutical manufacturers compete through distribution channels such as pharmacies and large pharmaceutical retailers to meet the demands of the government, patients, and entrepreneurs. With the rising number of patients, PT. Satoria Aneka Industri needs to develop a

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Br Sebayang, Veralianta, Doni Sahat Tua Manalu, Suharno Suharno, and Widya Hasian Situmeang. "Digital Marketing Application to the Coffee Marketing System at PT Bogor Kopi Indonesia." E3S Web of Conferences 454 (2023): 03025. http://dx.doi.org/10.1051/e3sconf/202345403025.

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PT Bogor Kopi Indonesia is a company engaged in developing coffee farmers in the Bogor area and marketing coffee in the form of green beans and roasted beans. Every year, people’s coffee consumption continues to increase, so the demand for coffee continues to grow. In looking for a market to market its products, PT Bogor Kopi Indonesia applies digital marketing to the system forcing carried out. The company implements digital marketing through the company’s website and social media. In this case, PT Bogor Kopi Indonesia uses Instagram as a means to reach consumers. The purpose of this study is

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Tatik Purwaningsih and Arnold Surya Nugroho. "Strategi Marketing Public Relations PT.Global Dispo Medika Dalam Mengedukasi Produk Alat-Alat Kesehatan Kepada Pelanggan." ENGGANG: Jurnal Pendidikan, Bahasa, Sastra, Seni, dan Budaya 2, no. 2 (2022): 261–72. http://dx.doi.org/10.37304/enggang.v2i2.9127.

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The medical device business in Indonesia is showing rapid progress, as evidenced by the increasing number of products from international brands and new companies engaged in medical devices entering Indonesia. Based on data from the Indonesian Ministry of Health, Directorate General of Pharmaceutical and Medical Devices Development, there are 359 medical device companies in Indonesia.The purpose of this study was to determine the Marketing Public Relations Strategy implemented in educating customers about medical device products.The theory used in this study is the theory of Scoot, M, Cutlip, C

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Alamanda, Dini Turipanam, Lili Adi Wibowo, Disman Disman, and Grisna Anggadwita. "The antecedents of purchase intention on healthy instant noodle products: Is it worth fighting for?" Jurnal Manajemen Indonesia 24, no. 1 (2024): 57. http://dx.doi.org/10.25124/jmi.v24i1.6850.

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Instant noodles are one of the favorite foods in Indonesia. Many food and beverage companies compete to attract consumer interest by providing promotions for various flavors of instant noodle products. The health issue of instant noodle products has become a concern for business owners who want to provide healthier food. However, the importance of healthy food has yet to receive a positive and significant response from Indonesian consumers. Increasing consumer interest in healthy food in Indonesia is crucial since it can significantly affect public health. This study aims to measure the effect

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Maszudi, Edi. "STRATEGI DIGITAL MARKETING UNTUK PEMBERDAYAAN UMKM DI INDONESIA." Prima Ekonomika 14, no. 1 (2023): 74. http://dx.doi.org/10.37330/prima.v14i1.155.

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ABSTRACT The purpose of this research is to find out digital marketing strategies for empowering MSMEs in Indonesia 2021-2022. Type of data used; secondary and tertiary data. This research method: qualitative data analysis. The problem in this research: what is the digital marketing strategy for empowering MSMEs in the digital era in Indonesia? The digital marketing strategy for Indonesian MSMEs in 2021, 2022 is carried out with five strategies. First, the quality of products from MSMEs must follow the SNI (Indonesian National Standard). Second, the packaging must be attractive, healthy and un

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Nismawati, Iis, Umaruzzaman Umaruzzaman, and Erlina Puspitaloka Mahadewi. "Implication of BPJS for Private Health Insurance Marketing and Business Competition in Indonesia." International Journal of Health and Pharmaceutical (IJHP) 2, no. 3 (2022): 580–88. http://dx.doi.org/10.51601/ijhp.v2i3.96.

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Social security is a constitutional right owned by citizens that must be fulfilled by the state for its citizens in Indonesia. The growth of companies in Indonesia has increased from year to year. One of the service companies that is developing is an insurance company. Lots of private insurance companies are also growing and developing at this time. However, in the midst of competition from insurance companies, there is a new policy from the government. The government policy is one of the state-owned insurance companies, PT. Askes (Persero) changed its name to BPJS which applies to all people.

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Agung, Halim, Rustono Farady Marta, Changsong Wang, and Mercedes Amanda. "Brand image’s impression on impulsive buying of healthcare products." Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies) 5, no. 3 (2021): 569–83. http://dx.doi.org/10.25139/jsk.v5i3.3806.

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The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digi

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Ervianty, Rizka Miladiah. "The Implementation of Market Segmentation Strategy to Increase the Number of Customers of a Healthy Food and Beverage Product in Surabaya." TIJAB (The International Journal of Applied Business) 3, no. 2 (2019): 128. http://dx.doi.org/10.20473/tijab.v3.i2.2019.128-140.

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This study aims to determine the application of marketing segmentation strategies to increase the number of customers of healthy food and beverage products. This study is conducted to analyze the phenomenon where the number of people suffering from obesity is increasing especially in urban areas in Indonesia. This phenomenon appears as one of the effects of changes in people's lifestyles today which tend to consume less healthy food and drinks which can trigger obesity in the body. The healthy food and beverage product, “X”, seeks to contribute a solution for public health problems as well as

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Purnomo, D., A. Bunyamin, W. Gunawan, et al. "Motivation, purpose, and purchasing frequency of honey consumption in West Java." IOP Conference Series: Earth and Environmental Science 948, no. 1 (2021): 012070. http://dx.doi.org/10.1088/1755-1315/948/1/012070.

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Abstract Indonesia is home to the greatest diversity of social bees in all over Asia, particularly species of the genus Apis. Thus, expanding the apiculture industry for commercial development is highly considerable. Although this industry has not become a special concern, the products of this industry are very popular among the Indonesian people, both for health, lifestyle, and other benefits. Research plays an essential role for good decision making, however, there is little research related to honey marketing in Indonesia. In this study, we observed the honey consumption of 246 respondents

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M. Aji Bimantara and Didik Haryadi Raharjo. "PENDAMPINGAN PENINGKATAN KAPASITAS PRODUKSI DAN PEMASARAN MINUMAN HERBAL DI POSBINDU DAHLIA RW 01 PETUKANGAN SELATAN." Jurnal Padamu Negeri 2, no. 3 (2025): 25–31. https://doi.org/10.69714/48zn0j39.

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Indonesia holds great potential in the development of herbal-based products, one of which is the traditional beverage kunyit asem (turmeric tamarind), known for its various health benefits. However, small-scale producers still face challenges in marketing and distributing their products effectively. This community service program was conducted at Posbindu Dahlia RW 01, Petukangan Selatan, aiming to enhance the partners' capabilities in promoting kunyit asem herbal drinks through digital marketing strategies. The method used was participatory and collaborative, encompassing problem identificati

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Mulyaman, Darynaufal, and Gradiola Stacie Oley. "BETWEEN MARKETING AND ONLINE SOFT DIPLOMACY: ASSESSING SOUTH KOREAN HEALTH AND BEAUTY PRODUCTS EXPANSIONS IN INDONESIA." Jurnal Kajian Wilayah 11, no. 1 (2020): 17. http://dx.doi.org/10.14203/jkw.v11i1.836.

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This study explains how South Korean companies’ innovations, especially the ones which are running in beautyand health industries, have positive impacts to South Korean economy. It brings out some questions such as: isthis a kind of new soft power method? With its enormous online network, how and why South Korean health andbeauty products become so imminent in Indonesia? This study argues that a successful soft power strategy needsa co-opted measure in distribution and cyber world is vast place that could benefit a country that knows how touse it well. Furthermore, the collected data are liter

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Mubarok, Muhammad Husni. "STRATEGI PERTUMBUHAN UNILEVER INDONESIA DALAM MEWUJUDKAN NILAI BERKELANJUTAN." BISNIS : Jurnal Bisnis dan Manajemen Islam 2, no. 1 (2014): 101. http://dx.doi.org/10.21043/bisnis.v2i1.5252.

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This study aims to determine the strategy that used by Unilever Indonesia in realizing sustainable value so as to make Unilever Indonesia won the Capital Market Award for Best Listed Company. The results obtained showed that the strategy used by the company is refocused on the core business- the categories and products that drive profitability. In addition, the company also creates unbeatable value for their customers by tailoring quality and price of products to match their needs and preferences which consists of 26 brands in home and personal line-up and 14 brands in foods and refreshment. S

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Seri Utami Ningsih, SH. "Direct Selling dalam Usaha Perasuransian Perspektif Hukum Islam." Al - Muamalat: Jurnal Hukum dan Ekonomi Syariah 5, no. 1 (2020): 87–103. http://dx.doi.org/10.32505/muamalat.v5i1.1504.

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Insurance companies such as PT. Life Insurance Central Asia Raya, PT. Prudential Life Insurance, PT. Generali Indonesia Life Insurance, PT. Tugu Mandiri Life Insurance, PT. MNC Life Insurance, PT. Asuransi Jiwasraya (Persero), and PT. Sequis Life Life Insurance has marketed one of its insurance products with a direct sales system or better known as direct selling. Direct selling does not include the marketing channels stipulated in the Financial Services Authority Regulation (POJK) No. 23 of 2015 concerning Insurance Products and Marketing of Insurance Products. Based on the POJK, direct selli

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Maulana, Muhamad Rifki, Eko Purwanto, and Indra Miftahul Fadli. "The Role of Influencer Marketing in Digital Campaigns for Men's Skincare Health Products." COMMUSTY Journal of Communication Studies and Society 4, no. 1 (2025): 13–17. https://doi.org/10.38043/commusty.v4i1.6401.

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Recent advancements in healthcare technology have fueled the growth of Indonesia's skincare industry, particularly in men's skincare, reflecting evolving perceptions of masculinity. This study analyzes the role of influencer marketing in digital campaigns for men's skincare products, examining its impact on consumer perceptions, brand awareness, purchase intentions, and decisions. Employing a qualitative literature review, this research examines scientific journals, articles, reports, books, and other relevant publications on influencer marketing, digital campaigns, and men's skincare consumer

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Astuti, Putu Ayu Swandewi, Ni Made Dian Kurniasari, Ketut Hari Mulyawan, Susy K. Sebayang, and Becky Freeman. "From glass boxes to social media engagement: an audit of tobacco retail marketing in Indonesia." Tobacco Control 28, e2 (2019): e133-e140. http://dx.doi.org/10.1136/tobaccocontrol-2018-054833.

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ObjectiveTo assess tobacco promotion intensity, retailer behaviours and tobacco company efforts to link retailer marketing to online channels.MethodsWe completed an audit of tobacco advertisements and promotions at 1000 randomly selected cigarette retailers in Denpasar, Bali, Indonesia that included an observation checklist, digital photos and structured interviews with retailers. We then calculated the tobacco promotion index for each retailer and made comparisons based on store types. Next, we conducted a photo analysis from 100 randomly selected retailers to explore links to online channels

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Sri Rejeki, Cicelia Susanti. "Developing Instagram Marketing Strategy in Sleep Aid Industry Study Case of Savlee Indonesia." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 9 (2021): 537–44. http://dx.doi.org/10.47405/mjssh.v6i9.1014.

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The rising of COVID-19 pandemic in Indonesia affected to higher awareness on health issue including sleeping issue. It also caused higher internet penetration including on shifting offline business to digital platform including social media. Savlee is Indonesian company which is combining neuroscience, pharmaceutical, and psychological approach on producing sleep aid products using natural ingredients and running its business primarily on Instagram. As a small business which utilize Instagram as its primary marketing channel, Savlee gains opportunity to turn the phenomenon of shifting behavior

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Halim, Erwin, and Hendry Hartono. "Online Marketing Channel in Selling Franchise Business in Indonesia." Advanced Science Letters 21, no. 4 (2015): 592–95. http://dx.doi.org/10.1166/asl.2015.5905.

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In Indonesia, as well as in the United States, franchise system is used as business expansion strategy for Small Medium Enterprises. In the year 2012, there are 1.700 franchise-format companies. It means that the franchise-format business has significant impact to Indonesia economic. Recently, franchisors are looking the appropriate marketing channels in order to increase their number of outlets. This paper data based on a survey in Jakarta on a 3-days December 2013 Franchise and Business Opportunities Expo with 82 respondents of franchise exhibition visitors (prospective franchisees) and 27 f

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Perdana, Yendra Dian Putra, Ilham Juniedi Hajir, Imam Satoto, Santi Indriasari, and Nurul Qomariah. "PENENTUAN STRATEGI PEMASARAN HASIL TEMBAKAU DI TENGAH NAIKNYA TARIF CUKAI DAN PEREDARAN ROKOK ILEGAL." Jurnal Mahasiswa Entrepreneurship (JME) 3, no. 1 (2024): 1. http://dx.doi.org/10.36841/jme.v3i1.4136.

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The tobacco products industry in Indonesia is facing two big challenges: increasing excise rates and the circulation of illegal cigarettes. An increase in excise rates increases cigarette prices and can reduce demand. On the other hand, illegal cigarettes offer cheaper prices and are competitors to legal products. CV Gagak Hitam is a cigarette company that was founded in 2004 and is still running the tobacco products industry in the form of hand-rolled kretek cigarettes (SKT) and machine-made kretek cigarettes (SKM) amidst rising excise rates and the circulation of illegal cigarettes. This res

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Arya, Muhammad Farza, Abdul Rasyid, and Hendra Uloli. "Pengaruh gaya hidup, ekuitas merek dan marketing mix terhadap keputusan pembelian di Esteh Indonesia Kota Gorontalo menggunakan metode Structural Equation Modelling." Jurnal Teknik Industri Terintegrasi 8, no. 1 (2025): 386–95. https://doi.org/10.31004/jutin.v8i1.37215.

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The decline in sales of Esteh Indonesia in Gorontalo is caused by healthy lifestyle trends, increased competition, and ineffective marketing strategies. This study evaluates the influence of lifestyle, brand equity, and marketing mix on purchasing decisions using the Structural Equation Modeling method. This descriptive quantitative research used purposive sampling with 324 respondents from a population of 1730 with an error rate of 5%. The data was analyzed using statistical tests and the Strucutral Equation Modeling model. The results show that lifestyle, brand equity, and marketing mix sign

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Hidayana, Irma, Judhiastuty Februhartanty, and Vida A. Parady. "Violations of the International Code of Marketing of Breast-milk Substitutes: Indonesia context." Public Health Nutrition 20, no. 1 (2016): 165–73. http://dx.doi.org/10.1017/s1368980016001567.

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AbstractObjectivesTo measure compliance with the International Code of Marketing of Breast-milk Substitutes (‘the Code’) in Indonesia.DesignThe study was a cross-sectional survey using the Interagency Group on Breastfeeding Monitoring protocol.SettingPublic and private health facilities in six provinces on Java island in Indonesia.SubjectsA total of 874 women (382 pregnant women and 492 breast-feeding mothers of infants below 6 months) and seventy-seven health workers were recruited from eighteen participating health facilities. The study also analysed a total of forty-four labels of breast-mi

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Afif, Fuadi, and Dwi Nur Laela Fithriya. "Trends in Manual Brew Coffee Consumption in Indonesia." Gastronary 3, no. 2 (2024): 95–106. http://dx.doi.org/10.36276/gastronomyandculinaryart.v3i2.733.

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This paper aims to examine the trends in manual brew coffee consumption in Indonesia, focusing on consumer preferences, sensory perceptions, and health impacts. Manual brew methods such as V60, tubruk, and cold brew have become popular choices among urban and millennial consumers, as each offers a unique taste and aroma experience. The study employs a literature review and secondary data analysis to explore the factors influencing consumer preferences, including the sensory characteristics and health benefits of manual brew coffee. The findings reveal that brewing methods like V60 produce a mo

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Wasilah, Ummi, Siti Rohimah, and Mukhamad Su’udi. "Perkembangan Bioteknologi di Indonesia." Rekayasa 12, no. 2 (2019): 85–90. http://dx.doi.org/10.21107/rekayasa.v12i2.5469.

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Bioteknologi telah berkembang di Indonesia sejak lama namun cenderung lambat dikarenakan oleh beberapa faktor. Faktor pertama adalah minimnya dana penelitian dalam bidang bioteknologi. Penelitian bioteknologi dibutuhkan untuk meningkatkan kuantitas dan kualitas produk serta pengetahuan tentang bioteknologi. Faktor lain yaitu rendahnya sumber daya manusia, fasilitas dan kebijakan pemerintah yang terkesan memperpanjang proses pemasaran produk rekayasa genetika. Bioteknologi memiliki peranan positif bagi dunia pertanian, kesehatan serta lingkungan. Dalam dunia pertanian, bioteknologi membantu unt

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Sinurat, Indira Golda, Sukaria Sinulingga, and Syafrizal Helmi Situmorang. "Investigating the Factors that Influence Repurchase Intention through Customer Satisfaction during COVID-19 Pandemic in Indonesia." International Journal of Finance, Economics and Business 2, no. 2 (2023): 117–27. http://dx.doi.org/10.56225/ijfeb.v2i2.209.

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The COVID-19 virus has interrupted economic activities, including buying and selling; even some branded shops, supermarkets, and small shops in Indonesia had to close amid the COVID-19 pandemic. The food and beverage industry, such as Kentucky Fried Chicken (KFC), still buys and sells during the COVID-19 pandemic. Thus, this study investigates the factors influencing repurchase intention through customer satisfaction during the COVID-19 Pandemic in Indonesia at KFC Sei Semayang, Medan Binjai City, Indonesia. This study uses a quantitative approach from respondents' responses with a questionnai

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Eka, Mahendra Amri. "TikTok Shop: Future of E-Commerce? How Can Galderma Leverage Tiktok Shop to Increase its Penetration and Improve its Market Share in Indonesia Skincare Market?" International Journal of Current Science Research and Review 07, no. 10 (2024): 7895–908. https://doi.org/10.5281/zenodo.13959935.

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Abstract : TikTok was introduced to the Indonesian market in September 2017. Upon its launch, TikTok quickly gained popularity among Indonesian users, especially among the younger demographic, for its short-form video content that allowed for creative expression and entertainment. One of TikTok services is TikTok Shop, an integrated e-commerce capabilities directly within the TikTok app, allowing users to browse, purchase, and sell products without leaving the platform. They launch this service in April 2021. The platform introduced features like shoppable videos and live shopping events, wher

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Sumarmono, J. "Current goat milk production, characteristics, and utilization in Indonesia." IOP Conference Series: Earth and Environmental Science 1041, no. 1 (2022): 012082. http://dx.doi.org/10.1088/1755-1315/1041/1/012082.

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Abstract In Indonesia and some southeast Asian countries, the number of goats raised for milk production is growing. In these countries, goat milk is the second most produced and consumed milk after cow milk. In Indonesia, dairy goats’ development is promising, but the farming of dairy goats and marketing milk products is still scattered and unstructured. The milk is produced from varieties of goat breeds, including Peranakan Etawa, Saanen, Nubian, and their crosses. Goat milk has unique and distinct characteristics and is an excellent source of nutrients for humans. Compared to cow milk, it h

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Fatmawati, Indah, and Muhammad Athar Alikhwan. "How Does Green Marketing Claim Affect Brand Image, Perceived Value, and Purchase Decision?" E3S Web of Conferences 316 (2021): 01020. http://dx.doi.org/10.1051/e3sconf/202131601020.

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The rise of pro-environmental awareness has promoted a new innovative local brand that considers sustainable society life. This study analyses how the green marketing claim of new local cleaner products influences the brand image, perceived value, and consumer purchase decisions. The respondents of this study are consumers of local shoe cleaner products claimed as green ones. The setting is a new brand of shoe cleaner introduced in Yogyakarta, Indonesia. This brand is a green product developed with a green marketing program. Using the purposive sampling method, we chose one hundred fifty respo

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Katamreddy, Jyothshna Devi, and Prathyusha Jeeva. "General requirements for marketing authorization transfers in Thailand, Malaysia, Singapore, Indonesia and Philippines." International Journal of Drug Regulatory Affairs 6, no. 2 (2018): 59–66. http://dx.doi.org/10.22270/ijdra.v6i2.244.

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The review article is only for brief idea about the Marketing Authorization Transfers in few of ASEAN region. Whatever the data here I have been provided is according to my knowledge and study depends on healthy authorities/regulatory authorities sometimes requirements also may change. A Marketing Authorization Transfer is may be necessary to a company selling their product rights to another company it’s like acquisition. In Order to transfer any kind of Pharmaceutical Products in ASEAN region from one MAH to other MAH that particular product must have a Marketing Authorization Transfer issued

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Aziz, Abdul, Hartatik Hartatik, and Naufal Wahyu. "E-COMMERCE TRAINING FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) FOR HEALTH PRODUCT MARKETING." International Journal of Engagement and Empowerment (IJE2) 3, no. 1 (2023): 30–35. http://dx.doi.org/10.53067/ije2.v3i1.92.

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The presence of Micro, Small, and Medium Enterprises (MSMEs) in the Indonesian economy has a significant role and potential in building the national and sectoral economy. This community service aims to assist MSMEs in marketing their health products through e-commerce. E-commerce training is provided to provide an understanding of e-commerce platforms, marketing strategies, and effective product promotion techniques. In this training, participants will be given material on how to create an online store, determine product prices, and evaluate sales results. This training is expected to help MSM

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Mazwan, M. Zul, Livia Windiana, Gigin Mahdalena, and Dyah Erni Widyastuti. "Green Marketing Attributes of Coffee Shops, Purchasing Interests, Lifestyles: What Really Affects Consumer Satisfaction?" Agro Ekonomi 34, no. 2 (2023): 84. http://dx.doi.org/10.22146/ae.82199.

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Green marketing strategies continue to grow as public awareness of environmental issues increases. Green marketing is applied to the marketing of environmentally friendly products including packaging and labeling with environmentally friendly standards. This study aims to learn the impact of green marketing strategies on purchasing interests and consumer satisfaction with coffee drinks in Malang, Indonesia. This study also explores the role of lifestyle in mediating the effect of green marketing on purchasing interest and consumer satisfaction. The sample is determined using the accidental sam

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Darmayanti, Novi, Dian Puspita Sari, Renita Pramesti, Isma Nur Baiti, and Mira Wahyuni. "Pelatihan digital bisnis marketing melalui bauran pemasaran pada Bank Syariah Indonesia Lamongan." Penamas: Journal of Community Service 5, no. 1 (2025): 139–46. https://doi.org/10.53088/penamas.v5i1.1649.

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Banking institutions have made rapid progress in efforts to support the continuation and improvement of the implementation of reliable and healthy banking services. The products offered by Bank Syariah Indonesia include banking services, hajj savings, easy wadiah and mudharabah, gold installments and pawns, deposits, and KUR applications. The problem with this service is a limitation in employee knowledge about the business digital marketing mix, so a problem arises in human resources, customer service, and BSI's digitalization system. The Implementation Method is a deep interview. The solutio

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Isnaini, Nispawatil, Alifia Nur Zaida, and Khusnul Zulmiati. "THE INFLUENCE OF HALAL PRODUCT IMAGE, PRODUCT DESIGN, AND MARKETING STRATEGY ON CONSUMER LEVELS IN HALAL COSMETIC PRODUCTS (CASE STUDY ON SAFI)." Airlangga International Journal of Islamic Economics and Finance 4, no. 1 (2021): 32. http://dx.doi.org/10.20473/aijief.v4i1.24422.

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The halal industry is an innovation in the business world that can increase economic growth in Indonesia. The halal industry market in Indonesia is now growing rapidly and has become an alternative choice among the public. Several industrial sectors that support the development of the halal industrial market include banking, food and beverage, Muslim fashion, health, and cosmetics. The topic that is the focus of this research is the cosmetics industry which has been certified halal. Halal cosmetics are one of the halal products that are being discussed and sought after by many people. In Indon

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Alverina, Claudia, and Hendra Achmadi. "Pengaruh Price Dan Social Media Marketing Activities (SMMA) Terhadap Healthcare Apps Purchase Intention Dimediasi Oleh Consumption Values." Jurnal Manajemen Kesehatan Indonesia 11, no. 2 (2023): 215–26. http://dx.doi.org/10.14710/jmki.11.2.2023.215-226.

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The increasing use of social media in Indonesia opens up opportunities for entrepreneurs especially in the health sector on COVID-19 pandemic era. During the COVID-19 pandemic, the need for online health services has soared. According to data from the Global Web Index (GWI) social media users in Indonesia in 2022 increased by 12.6% in the past year. The number of rivalries between health facilities is getting tougher, so a specific strategy is needed in marketing techniques in the field of health services in Indonesia. Market price competition is also one of the problems in the business sector

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Thamrin, Thamrin, Stevy Stevy, Tina Linda, and Lismardiana Sembiring. "Investigating the Online Shopping Pattern for Beauty Brands Most Liked by Indonesian Women." Frontiers in Business and Economics 1, no. 1 (2022): 24–34. http://dx.doi.org/10.56225/finbe.v1i1.82.

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Many Indonesian women want to look beautiful and healthy when appearing anywhere. so that many Indonesian women love to shop online choosing which beauty products are more appropriate for their needs. The development of e-commerce in the sale of beauty products has increased in recent years due to the Covid-19 pandemic where everyone is required to stay at home to avoid the spread of covid-19. With so many consumers shopping online at e-commerce, IG and Google, more and more business actors are turning their businesses online in the form of e-commerce, both large and retail companies are all s

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