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Journal articles on the topic 'Industrial enterprise marketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Rumyk, Ihor, and Serhii Pyzhianov. "ECONOMIC APPROACHES TO THE FUNCTIONING OF THE MARKETING SYSTEM AT INDUSTRIAL ENTERPRISES." "Scientific notes of the University"KROK", no. 4 (December 30, 2022): 9–19. http://dx.doi.org/10.31732/2663-2209-2022-68-9-19.

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The article examines the current issues of organizing marketing activities and the functioning of modern marketing systems at industrial enterprises. The main goal of marketing activity of industrial enterprises is determined. Based on this, the authors formulated the task of marketing industrial enterprises. The content of the enterprise's marketing activity is defined and all its modern components are described in detail. The structural approach to the economic description of the process of managing the marketing activity of an industrial enterprise is applied, its main stages are indicated.

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2

ТELNOV, A., and S. RESHMIDILOVA. "FORMATION OF PERSONNEL MARKETING AT THE INDUSTRIAL ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 228–32. https://doi.org/10.31891/2307-5740-2020-286-5-42.

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Modern development of industrial enterprises can be achieved through the efficient use of its staff. This necessitates the marketing orientation of personnel management. The current stage of scientific and technological development, development of new technologies, radical economic reforms have led to a change in functions, methods and approaches to personnel management in general and the allocation of a new direction in this area – personnel marketing. Today, personnel marketing is the most important component of the personnel management system of the enterprise and allows to solve a number o

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3

Fomichenko, I., O. Kondratenko, T. Rudenko, and M. Brant. "Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions." Economic Herald of the Donbas, no. 3 (61) (2020): 139–45. http://dx.doi.org/10.12958/1817-3772-2020-3(61)-139-145.

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The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of th

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4

Sultanov, Shoxjahon Rahmon oglu, and Feruza Rustambek qizi Rustambekova. "ORGANIZATION AND MANAGEMENT OF MARKETING IN INDUSTRIAL ENTERPRISES." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 4 (2022): 139–42. https://doi.org/10.5281/zenodo.6506104.

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This article discusses the concept and essence of marketing, the role of marketing in the activities of the enterprise or firm, the organization of marketing activities in industrial enterprises, the conditions of marketing activities and marketing management in industrial enterprises, the most important components of the marketing complex .

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5

Tsybko, N. O. "INDUSTRIAL ENTERPRISE MARKETING ENVIRONMENT IN THE MODERN COMPETITIVE MARKET." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 63 (December 21, 2021): 69–74. http://dx.doi.org/10.24025/2306-4420.63.2021.248547.

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The main stages of studying the marketing environment of the enterprise as a modern marketing methodology in the industrial market by its decomposition into constituent parts are considered. An example of the characterized consumer preferences required for the introduction of a new engineering industry product is suggested. The structure of machine-building enterprise internal and external marketing indicators underlying the study of the marketing environment in a competitive market is determined. The estimation model of consumer preferences of machine-building enterprises is presented. 

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Kalmanovych, Oleksandr. "TECHNOLOGIES FOR ENSURING EFFECTIVE MARKETING ACTIVITIES OF INDUSTRIAL ENTERPRISES." Herald of Khmelnytskyi National University 294, no. 3 (2021): 182–85. http://dx.doi.org/10.31891/2307-5740-2021-294-3-28.

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In the conditions of strengthening of integration and globalization processes, frequent changes of conditions of functioning the industrial enterprises need to create adaptation mechanisms, to improve system of management of financial and economic activity, to define directions of increase of competitiveness of production and prospects of expansion of markets, and also to improve marketing activity. Making changes in the processes of marketing research, the formation of marketing strategies, market segmentation with consideration of issues regarding product positioning will increase the level

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GORETA, LIUBOV. "MARKETING STRATEGIC ANALYSIS AS A MEANS OF ENERGY SAVING MEASURES FORMATION AT INDUSTRIAL ENTERPRISES OF UKRAINE." Herald of Khmelnytskyi National University 292, no. 2 (2021): 54–59. http://dx.doi.org/10.31891/2307-5740-2021-292-2-9.

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The article proposes the using of a marketing strategic analysis tool ‒ the GE / McKinsey matrix. The matrix is based on two factors: «enterprise competitiveness» and «market attractiveness». The proposals were tested at the machine-building enterprise of Public JSC NASOSENERGOMASH (Sumy, Ukraine). The enterprise`s strategic state is determined; the marketing strategy of the enterprise development is proposed and a set of energy saving measures is formed. For formations of the marketing strategy of Ukrainian industrial enterprises it is necessary to conduct a strategic analysis of the market s

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8

Amelnytska, Olena, Olena Mizina, and Maryia Amelnytska. "IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE." Economical 1, no. 1(22) (2020): 5–17. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-5-17.

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Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of differen

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9

Panchenko, Vladimir, Halyna Levkiv, Bohdana Kosovych, Oksana Butkevych, and Vitalii Nianko. "INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES." Financial and credit activity problems of theory and practice 6, no. 53 (2023): 460–70. http://dx.doi.org/10.55643/fcaptp.6.53.2023.4230.

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Neglect of marketing tools and the lack of a clear strategic guideline when promoting a product create negative consequences for most industrial enterprises in Ukraine, which raises the issue of demonstrating how a successful marketing strategy can significantly affect the finances of such open socio-economic systems. The main purpose of the article is to present an approach to reflect the positive financial consequences in the activities of an enterprise from a successfully implemented marketing strategy in the industrial products market. The object of the study is the activities of industria

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10

Kravchenko, Maryna, Roman Romanchuk, and Bash Serhii. "Formation of the Marketing Strategy of an Industrial Enterprise in the Conditions of Crisis." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 10(43) (2023): 125–32. http://dx.doi.org/10.32515/2663-1636.2023.10(43).125-132.

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The article is devoted to the problem of forming a marketing strategy for an industrial enterprise in a crisis. Crisis phenomena in the marketing environment surrounding industrial enterprises occur regularly, so they should be treated not as a catastrophe, but as ordinary problems that need to be solved in a working order. The article systematizes the main classification features in the development of anti-crisis strategies, studies the types of marketing strategies of an enterprise in a crisis, classifies marketing strategies at different stages of anti-crisis management with predictable res

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11

HROMOVA, Olga, and Vitalii SHARKO. "FORMATION OF THE CONTROL SUBSYSTEM OF STRATEGIC INDICATORS OF COMPETITIVE ADVANTAGES OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 304, no. 2(2) (2022): 36–40. http://dx.doi.org/10.31891/2307-5740-2022-304-2(2)-06.

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In the article, the interpretation of holisticness in the structural model of marketing strategic management of the competitiveness of the enterprise is formed. The functional content of marketing strategic management of competitiveness in the management system of a machine-building enterprise is substantiated. The functional interrelationships of the company’s divisions in the strategic management of competitiveness are interpreted. Functional stages in the subsystem of evaluating the competitiveness of the enterprise are proposed. An interpretation of the interaction of the structural elemen

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12

Olefirenko, Oleg. "Methodic tools to optimize marketing expenses of the innovatively active industrial enterprises in Ukraine." Problems and Perspectives in Management 14, no. 1 (2016): 44–50. http://dx.doi.org/10.21511/ppm.14(1).2016.05.

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The efficient sales policy of the machine building innovatively active enterprises is connected with its rational process financing. Optimal determination of innovative production distribution expenses is top-priority element to increase economic subject’s activity profitability and to increase its competitive positions at the market. Thus, planning of costs for innovatively active machine building enterprises sales has to be based on economic and rationally adaptive mathematic tools to industrial enterprises activity specific. Practical implementation of the mentioned task is possible owing t

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13

YAKIVCHENKO, Andrii. "INNOVATIVE MARKETING OF INDUSTRIAL ENTERPRISES: THE PRE-WAR PERIOD AND UNDER THE CONDITIONS OF THE RUSSIAN-UKRAINIAN WAR." Herald of Khmelnytskyi National University. Economic sciences 312, no. 6(1) (2022): 88–93. http://dx.doi.org/10.31891/2307-5740-2022-312-6(1)-13.

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The article examines the structural elements of the management mechanism of innovative marketing of industrial enterprises. The theoretical aspects of innovative marketing at enterprises have been studied. Features of the modern world of innovative marketing in Ukraine are highlighted, which are divided into two periods: pre-war innovative marketing and innovative marketing in the conditions of the Russian-Ukrainian war. The existing limitations of innovative marketing during the war in terms of time are indicated, since the market response occurs instantly, taking into account the consumer at

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14

Kutsenko, Kateryna. "THE BASES FOR THE DEVELOPMENT OF A STRATEGIC MARKETING TOOLKIT FOR AN INDUSTRIAL ENTERPRISE." Entrepreneurship 10, no. 2 (2022): 54–61. http://dx.doi.org/10.37708/ep.swu.v10i2.5.

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Nowadays marketing plays an important role in the business activity of an enterprise. Modern changes of external environment induce enterprises to search for new ways of development and introduction of new marketing strategies. Marketing tools help the enterprise to carry out market analysis, customer attraction, sales, etc., all of which are crucial factors for the enterprise’s success in the market. However, there are many different methodologies and tools in modern marketing management theory and practice, making it difficult to determine the development position for an enterprise and choos

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15

Рустамова, Г. Р. "Basic principles of marketing management in industrial enterprises." Экономика и предпринимательство, no. 7(132) (October 11, 2021): 991–93. http://dx.doi.org/10.34925/eip.2021.132.7.178.

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Основная цель статьи -определить основные принципы управления маркетинговой деятельностью промышленных предприятий. Маркетинговая стратегия играет важную роль в определении оптимальных способов успешной работы и устойчивости предприятия. Управление маркетингом определяется его ролью в обеспечении интеграции процессов на уровне предприятия и на макроэкономическом уровне. В статье рассмотрены основные функции и задачи стратегического маркетинга, изучены направления управления маркетингом. The main purpose of the article is to define the basic principles of management of marketing activities in i

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16

Struk, Nataliia, Olena Karpii, Mariana Dorosh-Kizym, Lesia Danchak, and Viktoriia Homolska. "ASSESSMENT OF THE IMPACT OF MARKETING 5.0 ON THE FINANCIAL AND ECONOMIC SECURITY OF AGRO-INDUSTRIAL ENTERPRISE." Financial and credit activity problems of theory and practice 2, no. 61 (2025): 297–306. https://doi.org/10.55643/fcaptp.2.61.2025.4679.

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Marketing 5.0 promotes greater transparency and environmental responsibility, which meets the modern requirements of consumers and regulators, ensuring the sustainable development of agro-industrial enterprises. We believe that in today's conditions, this is exactly what modern agribusiness needs. The purpose of the article is to propose an approach to assessing the effectiveness of financial and economic security management of an agro-industrial enterprise, taking into account the transition to marketing 5.0 standards. The object of the study is the financial and economic security management

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17

Moroz, Olena, Kostiantyn Latyshev, and Oksana Zbyrannyk. "IMPROVEMENT OF THE MARKETING COMPLEX OF THE INDUSTRIAL ENTERPRISE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (2021): 190–94. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-32.

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This article considers the issues on improvement of marketing complex of industrial enterprise, with the purpose of stabilization of its activity and strengthening of competitive positions. It is proposed to improve the activities of industrial enterprises on the basis of the formation of measures that will ensure the current support of domestic enterprises in difficult economic conditions. One of the ways of improving the performance of the company is to change the model “4P” into a model of marketing complex “5P” and use personnel (“Personal”) as one of the tools. On the basis of the conduct

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18

CHENTSOV, Artem. "ENTERPRISE MARKETING ACTIVITY ORGANIZATION THROUGH SYSTEM-REFLEXIVE PARADIGM DEVELOPMENT." Ukrainian Journal of Applied Economics 5, no. 4 (2020): 230–37. http://dx.doi.org/10.36887/2415-8453-2020-4-27.

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Introduction. The similarity of goods' technical characteristics in many consumer markets requires producers to focus on non-price methods of competition, based partly on the formation of their products proper information image in consumers' minds. The formation of the production image must consider the fourth industrial revolution and the economic digitalization. This consideration requires changes in the enterprises marketing activities organization. Accordingly, there arises a problem of adapting enterprises' marketing activities to formal and informal relations between key economic agents.

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19

Komleva, N. S. "DEVELOPMENT OF A MARKETING STRATEGY FOR AN INDUSTRIAL ENTERPRISE AND ASSESSMENT OF ITS EFFECTIVENESS." Scientific Review: Theory and Practice 10, no. 9 (2020): 2036–46. http://dx.doi.org/10.35679/2226-0226-2020-10-9-2036-2046.

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A well-formed strategy allows any enterprise to have a more stable position in the market and make decisions with confidence in various situations. The efficiency of the enterprise depends on the process of forming a marketing strategy, its justification and implementation. This is due to the fact that it is the strategy that implies the setting of long-term goals and objectives for their implementation, the strategy sets the direction of activities and determines the tools for business development. The article presents the systematization of theoretical and practical approaches to the develop

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20

Raiko, Diana, and Viktoriia Cherepanova. "CREATION OF THE IMAGE AND BRAND OF THE ENTERPRISE ON THE BASIS OF MARKETING AS A PHILOSOPHY OF MANAGEMENT." Baltic Journal of Economic Studies 5, no. 2 (2019): 191. http://dx.doi.org/10.30525/2256-0742/2019-5-2-191-205.

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The modern development of an enterprise is possible only on the basis of marketing since the enterprise is effective only in case of its usefulness for consumers, the relation with which is one of the main marketing functions, i.e., marketing is a philosophy of management. The purpose of the paper is to study the theoretical background and practice of interaction of image and brand of an enterprise on the basis of marketing as a philosophy of management. Methodology. Approbation of the results is presented on the example of business projects for 2017 and 2018 of enterprises with different busi

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21

Hrytsenko, Larysa L., Volodymyr M. Boronos, Mykola V. Melnyk, Vitaliy M. Ignatchenko, and Yaroslav S. Kovalev. "Organizational and Economic Capabilities of Business Processes Re-engineering in the Marketing Activities of Industrial Enterprises under the Conditions of Economy Financialization." Mechanism of an Economic Regulation, no. 2 (2019): 30–41. http://dx.doi.org/10.21272/mer.2019.84.03.

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The development of the Ukrainian economy largely depends on the ability of domestic industrial enterprises to withstand the pressure of transformations that determine the new business environment. Such enterprises form the real sector of the national economy, and their success is determined by the ability to adapt, attract investments and work effectively with innovations. Thus, the future of Ukrainian enterprises is closely linked to effective financial activity, which should reflect progressive world trends. In the same work, the author carried out studies to determine the impact on domestic

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22

Medvedeva, Yulia, Maria Kolgan, Maksim Pasholikov, Yuriy Shevyakov, and Alisa Sidorenko. "Priority goals for the strategic development of industrial enterprises based on sustainable marketing." E3S Web of Conferences 258 (2021): 06023. http://dx.doi.org/10.1051/e3sconf/202125806023.

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The article was prepared on the basis of the conceptual research method that relies on the study of academic literature to find and integrate various concepts, including aspects of sustainable development, marketing management of an industrial enterprise, organizational levels of decision-making, and strategic management. The proposed method to determine the goals for sustainable strategic development of industrial enterprises involves assessing the priorities of stakeholders’ interests based on the Mitchell-Agle-Wood Salience Model. Identification of stakeholders, determination of the importa

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23

GONCHAR, Olga, and Iryna POLISHCHUK. "INTEGRATION FACTORS OF TODAY AS A PREREQUISITE FOR FORMING A MECHANISM FOR MANAGING THE MARKETING POTENTIAL OF THE ENTERPRISE." Vol 18, No 2 (2019), Vol 18, No 2 (2019) (2019): 213–25. http://dx.doi.org/10.35774/jee2019.02.213.

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Preconditions of integration directions of modern business structures, activation of marketing activities, actualization of problems of marketing potential development and ensuring competitiveness are specified. The principles for building up a mechanism for managing the marketing potential of industrial enterprises are formulated and the scheme of functional components of the introduction of a mechanism for managing the marketing potential is set forth. The conditions for development of marketing potential and increase in competitiveness of the enterprise are grouped up and the conclusion is

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24

Ткаченко, С. М. "ANALYSIS OF COMPETITIVENESS OF INDUSTRIAL ENTERPRISES IN UKRAINE: CHALLENGES AND PROSPECTS." Visnik Zaporiz kogo nacional nogo universitetu Ekonomicni nauki, no. 4 (60) (January 24, 2024): 21–25. http://dx.doi.org/10.26661/2414-0287-2023-4-60-02.

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The article examines the analysis of the competitiveness of industrial enterprises of Ukraine, which is a complex process and requires a comprehensive approach and consideration of many factors that can affect the economic situation in Ukraine and its enterprises. The impact on the environment and the improvement of the image of industrial enterprises are determined. It was analyzed that reducing the impact on the environment contributes not only to the improvement of the image of the enterprise, but also of the owner. A system of internal and external control of environmental monitoring and p

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25

Malaichuk, V. A. "Expert Component as Element of Content Strategy of Industrial Enterprise." Science & Technique 21, no. 3 (2022): 257–64. http://dx.doi.org/10.21122/2227-1031-2022-21-3-257-264.

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Internet marketing in the industrial market has a number of features and differs from that in the consumer market. The first is characterized by specialized and personalized approaches, as well as it must take into account the long cycle of the transaction, and the presence of a large number of decision makers. Marketers at industrial enterprises must have a range of knowledge about the market and industry trends, possess information about the organization of procurement processes and the operation of distribution channels, and be able to build a communication process with a certain type of cu

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NYZHNYK, Victor, Vitaliy SHARKO, and Olga GROMOVA. "FORMATION OF MARKETING AND LOGISTICS SYSTEM OF INDUSTRIAL ENTERPRISE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 298, no. 5 Part 1 (2021): 12–17. http://dx.doi.org/10.31891/2307-5740-2021-298-5(1)-2.

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Marketing and logistics are two such areas, the synergy of achieving the goals of which opens up competitive potential for the company, increases the profit margin and keeps the company’s brands in the field of customer loyalty. Modern European, American and domestic scientific developments have been thoroughly proven and disclosed in numerous publications by scientists and practitioners. However, given the globalization process, resource constraints, automation and other features of today’s Ukrainian business environment, management tools of American and European practitioners can not fully m

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27

Belikova, O., O. Burtseva, and V. Khoroshykh. "The Influence of the Life Cycle of Industrial Enterprise Goods Formation of its Innovative Strategy." Economic Herald of the Donbas, no. 3 (61) (2020): 131–38. http://dx.doi.org/10.12958/1817-3772-2020-3(61)-131-138.

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The article deals with strategic directions of entrepreneurial strategies development in accordance with the product life cycle concept. The approaches of scientists before the formation of stages of the enterprise goods life cycle are considered. On the basis of the analysis of scientific researches the basic characteristics of marketing depending on a stage of life cycle of the goods are generalized. It is found out that at different stages of the life cycle of goods the enterprise makes managerial decisions concerning the main directions of its activity. The directions of the enterprise act

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Bu, Yiding, and Jiajun Li. "Influence of industrial design on competitiveness of enterprise product." E3S Web of Conferences 179 (2020): 02088. http://dx.doi.org/10.1051/e3sconf/202017902088.

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With the continuous improvement of industrial technology in the world and the intense competition in the marketing of globalization, the demand for diversified and complex products from enterprises provides an opportunity for research and development of industrial design. By tapping its trends and development prospects from a variety of angles, it recognized the significance of industrial design to the competitiveness of enterprise product more in-depth. This article puts forward to the necessity and importance of industrial design for the competitiveness of the enterprise products, in order t

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29

Изакова, Наталья, Natalya Izakova, Лариса Капустина, and Larisa Kapustina. "Designing a marketing information system of an industrial enterprise." Russian Journal of Management 6, no. 1 (2018): 12. http://dx.doi.org/10.29039/article_5b06a2e723c210.29689805.

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The aim of the study is to develop and test methodology for establishing a marketing information system of an industrial enterprise using the balanced scorecard. The article suggests that the end result of designing the MkIS would be a comprehensive accessible data system that assists in making well-reasoned marketing decisions and evaluating the efficiency of their implementation. The authors also define the criteria for collecting and structuring marketing information. The structure of the MkIS proposed by the authors enables evaluating the influence of marketing investments on the financial

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Shtal, Tatyana, Olena Ptashchenko, Sergii Rodionov, and Oleksii Kurtsev. "Implementation of modern marketing tools in entrepreneurial activity." Economics of Development 22, no. 4 (2023): 53–63. http://dx.doi.org/10.57111/econ/4.2023.53.

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Marketing activity focuses on new forms of relations with consumers, and marketing communications determine the current research topic and its relevance. The purpose of the study was to substantiate the use of modern marketing tools in business activities to ensure the sustainable development of the enterprise. During the research, empirical methods were used to review and comprehensively present indicators and features of marketing activity and marketing tools, analysis, and synthesis for a visual representation of the features of marketing tools in use in modern conditions of entrepreneurial

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Mykytyuk, Yuliia, and Yevgen Palkovskyi. "Evaluation of marketing activities of industrial enterprises using a balanced system of indicators." Herald of Economics, no. 2 (August 10, 2021): 103. http://dx.doi.org/10.35774/visnyk2021.02.103.

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Introduction. Of great importance is the compatibility of a balanced system of indicators of marketing activities (BSIMA) with existing systems of indicators used in other departments of the enterprise. Thus, it is necessary to ensure that the objectives of the BSIMA coincide with the objectives defined in other systems. In addition, it is necessary to ensure that the indicators of BSIMA do not contradict the indicators that are set in other systems at the same level or the system of marketing indicators of other divisions of the enterprise or the system of indicators of other functional areas

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32

Xinmeng, Han. "Marketing tools in mechanisms for managing the export potential of agro-industrial enterprises." Actual problems of innovative economy, no. 3 (May 30, 2019): 61–66. http://dx.doi.org/10.36887/2524-0455-2019-3-9.

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Introduction. Changes in the world and domestic economy require the agro-industrial enterprises to improve the process of managing export potential development. An important role in solving this issue is played by marketing tools. Its formation and use largely determines the competitiveness of agro-industrial enterprises and determines the situation on the this market. The purpose of scientific research is to summarize the peculiarities of forming marketing tools in the mechanisms of managing the export potential development of agricultural enterprises. Results. The essence and expediency of m

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Jha, Pawan K., and Shah Ali Adnan. "A Study on the Potential of Online Marketing of Small and Medium Enterprises (SMEs) in India." ADHYAYAN: A JOURNAL OF MANAGEMENT SCIENCES 11, no. 02 (2021): 16–21. http://dx.doi.org/10.21567/adhyayan.v11i2.3.

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An important part of the Indian economy comprises micro, small, and medium enterprise businesses, which contribute a great deal to industrial output, exports, employment, manufacturing for home and foreign markets, and other factors. Small Medium Enterprises in the service industry are the focus of this study, which examines the current marketing options accessible to them and the potential of online marketing. It has been divided into two parts. The evaluations focused on the sorts of service organizations in the Small Medium Enterprise sector that use SME marketing and social media platforms

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34

Horeta, L. "ANALYSIS OF THE MAIN INDICATORS OF INDUSTRY DEVELOPMENT AS THE BASIS FOR THE FORMATION OF MARKETING STRATEGIC ACTIVITY OF DOMESTIC ENTERPRISES." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 2 (2019): 46–55. http://dx.doi.org/10.21272/1817-9215.2019.2-6.

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The development and strengthening of the domestic industrial complex as a whole and of individual economic entities will be facilitated by the focus on the production of competitive high-tech intellectual products. Industrial enterprises should aim to produce products that will be in demand in the domestic and foreign markets, providing a significant proportion of gross value added and profit. The article analyzes the main indicators of industrial development of Ukraine (index of industrial production, volume of industrial products sold, profitability of operating activity of industrial enterp

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ПЕТРУХИНА, А. С., and А. И. ПЕТРУХИН. "FEATURES OF STRATEGIC PLANNING IN THE FIELD OF MARKETING OF INDUSTRIAL ENTERPRISES." Экономика и предпринимательство, no. 8(169) (August 30, 2024): 704–8. http://dx.doi.org/10.34925/eip.2024.169.8.133.

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Маркетинг выступает как определяющее направление успешного управления предприятием, включая цели, стратегии и функции, обеспечивающие стратегическую ориентацию предприятия и ее реализацию на конкурентном рынке. Значение маркетинга с каждым днем растет, поскольку отношения между субъектами на рынке постоянно усложняются, становятся более мобильными и противоречивыми. В статье раскрывается сущность стратегического маркетингового планирования в современном развитии предприятий. Систематизированы взгляды ученых и практиков на содержание и составляющие системы стратегического маркетингового планиро

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BOIKO, Ruslan. "CONCEPTUAL APPROACHES TO THE APPLICATION OF THE MARKETING MANAGEMENT CONCEPT AT THE ENTERPRISE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 100–108. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-16.

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The article highlights the main problems of applying the concept of marketing management in the enterprise. It is indicated on the relevance of the topic under conditions of market relations for enterprises. The works of scientists involved in the study of these issues have been analyzed, and insufficiently investigated aspects are singled out. It is noted that in the complex dynamic conditions of modern enterprises, the importance of management aspects in marketing activities has increased sharply, which will allow companies to survive in the competition in the long run. The activity of the e

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Kononov, Oleksandr I. "Forming a Strategy for Management of Industrial Enterprises Based on Complex Value." PROBLEMS OF ECONOMY 4, no. 54 (2022): 171–76. http://dx.doi.org/10.32983/2222-0712-2022-4-171-176.

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The purpose of the article is to structure the strategic, tactical and operational levels of management of industrial enterprises, as well as the choice of the optimal strategy. The carried out study helped to identify that the key requirement for any system is the presence of a link between the strategic and operational management of an enterprise. Precisely the connection between strategic and operational management is one of the most difficult problems that industrial enterprises need to solve, because many of them have a gap between strategic and operational management. The causes of such

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Pysarenko, Volodymyr, Lesia Kriuchko, Tetiana Ostapenko, and Olga Kubetska. "Marketing Strategy Development in the Management of Industrial Enterprise Competitiveness." Economics Ecology Socium 9, no. 2 (2025): 96–108. https://doi.org/10.61954/2616-7107/2025.9.2-7.

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Introduction. The rapid changes in external and internal factors form the features that ensure the competitiveness of enterprises. This requires not only a revision of marketing strategies and their objectives, but also a reconsideration of approaches to developing long-term marketing plans, as external conditions are constantly evolving. Therefore, the lack of resources for the functioning of marketing departments with a simultaneous increase in tasks necessitates a well-founded choice of the latest marketing tools. Aim and tasks. This study aims to determine the key factors affecting the dev

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Hodoskina, О. A., and О. Y. Moiseienkova. "Place of Transport in the Sales Policy of the Industrial Enterprise." Science and Transport Progress. Bulletin of Dnipropetrovsk National University of Railway Transport, no. 4(94) (August 17, 2021): 5–11. http://dx.doi.org/10.15802/stp2021/246344.

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Purpose. Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. Methodology. To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the structure of an industrial enterprise, elements of ec

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О., A. Hodoskina, and Y. Moiseienkova О. "Place of Transport in the Sales Policy of the Industrial Enterprise." Science and Transport Progress. Bulletin of Dnipropetrovsk National University of Railway Transport, no. 4(94) (August 17, 2021): 5–11. https://doi.org/10.15802/stp2021/246344.

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<strong>Purpose. </strong>Currently, the organization of sales at the enterprise is the main and continuous process that provides the enterprise with its economic efficiency and bringing the goods to the consumer. The purpose of this work is to analyze and compare modes of transport and its role in the marketing of products by an enterprise. <strong>Methodology.</strong> To build a model for the marketing activity of an enterprise, as well as when modeling the mechanism of functioning of its organizational, economic and production structure and the place of transport in the stru

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Lysytsia, N. V. "Marketing strategy as a tool for ensuring the economic security of the enterprise." Ways to Improve Construction Efficiency 1, no. 51 (2023): 99–109. http://dx.doi.org/10.32347/2707-501x.2023.51(1).99-109.

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It has been proven that the creation of a system of economic security and its effective management is necessary to counteract and fight against various threats and dangers. The place of the marketing component in the economic security of the enterprise is defined. The importance of an effective marketing strategy for ensuring economic security and successful functioning of the enterprise is considered. Marketing is defined as a management function that seeks to increase the target market, build long-term relationships, satisfy customers, ensure desired profitability and strengthen competitive

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Kwilinski, Aleksy. "Mechanism of formation of industrial enterprise development strategy in the information economy." Virtual Economics 1, no. 1 (2018): 7–25. http://dx.doi.org/10.34021/ve.2018.01.01(1).

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The article establishes that under the conditions of the information economy, industrial enterprises need a development strategy that takes into account the peculiarities of world changes in the spheres of production, marketing, management, etc. To solve this problem, a mechanism has been developed for forming a strategy for the development of an industrial enterprise in the information economy, based on the model of harmonization of specialized business processes with business process management, integration of management systems of specialized business processes into the general system of ma

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Illiashenko, S. M., Yu S. Shypulina, and N. S. Illiashenko. "Marketing management of logistics flows in the innovation process of industrial enterprises." Marketing and Digital Technologies 8, no. 4 (2024): 6–20. https://doi.org/10.15276/mdt.8.4.2024.1.

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The aim of the article. The aim is to develop an approach to the marketing management of logistics flows at the stages of the innovation process, taking into account the state of innovation readiness of its subjects, which are links of the logistics system of the industrial enterprise-innovator. Analysis results. The features of marketing and logistics support of the innovation process at an industrial enterprise are determined. Taking them into account, the scheme of interaction of logistics flows at the stages of the innovation process was clarified, in particular, by covering all its stages

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Chobitok, Viktoriia I., and Oleksandr I. Kononov. "The Impact of Intellectual Marketing Capital on the Complex Value of Industrial Enterprises." Business Inform 2, no. 541 (2023): 278–84. http://dx.doi.org/10.32983/2222-4459-2023-2-278-284.

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The purpose of the article is a theoretical and methodological substantiation of the scientific-practical process of diagnosing the influence of the intellectual marketing capital of the enterprise on its complex cost in modern conditions of economic management. According to the results of the study, it is found that in modern conditions, intellectual marketing capital can undoubtedly be a competitive advantage. Its influence and evaluation are important instruments for the capitalization of the enterprise, by means of which it is possible to create an attractive corporate image, from a market

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Yakivchenko, Andriі. "Integrated innovative marketing strategy growth-hacking in an industrial enterprise." Ukrainian Journal of Applied Economics and Technology 2025, no. 1 (2025): 176–82. https://doi.org/10.36887/2415-8453-2025-1-29.

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This article explores the Growth Hacking concept as an innovative marketing strategy for industrial enterprises, highlighting its role in digital transformation, automation of marketing processes, and behavioral mechanisms in shaping competitive advantages. Special attention is given to integrating Growth Hacking into industrial marketing by applying Big Data, artificial intelligence (AI), and predictive analytical models to enhance decision-making and optimize business operations. The study identifies key elements of Growth Hacking, including adaptive marketing, digital platforms, and persona

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ВАСИЛЬЦІВ, Тарас, Руслан ЛУПАК та Олег МИКИТИН. "МЕТОДИКО-ПРИКЛАДНІ АСПЕКТИ УПРАВЛІННЯ РЕСУРСНИМ ЗАБЕЗПЕЧЕННЯМ В СИСТЕМІ ЕКОНОМІЧНОЇ БЕЗПЕКИ ПРОМИСЛОВИХ ПІДПРИЄМСТВ". Herald of Khmelnytskyi National University. Economic sciences 338, № 1 (2025): 64–68. https://doi.org/10.31891/2307-5740-2025-338-8.

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In the system of the economic potential of the enterprise (along with competitive, innovative, production, marketing and sales, organizational and managerial and entrepreneurial potentials), in particular in the field of industry, a significant role is assigned to the management of resource provision - a functional and structural element of the economic security of the enterprise, which determines the quality of processes formation and effective use of resources in order to maintain the stability and sustainability of the economic security of the enterprise. The components of resource provisio

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Kraevska, Alla, та Iryna Shvarts. "MANAGEMENT EFFICIENCY CRITERIA FOR ІNDUSTRIAL ENTERPRISES". Innovation and Sustainability, № 3 (29 вересня 2023): 22–27. http://dx.doi.org/10.31649/ins.2023.3.22.27.

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The article deals with an important problem of management - determination of criteria for the efficiency of management of industrial enterprises and evaluation of the effectiveness of this activity. After studying various approaches to the concept of "enterprise management efficiency", the expanded interpretation of this category as a set of criteria and methods of their evaluation, which in general have a clear date of a comprehensive research study of the concept, was substantiated. The article proposed such criteria for the efficiency of industrial enterprise management as financial, produc

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Olena, Kitchenko, and Kuchina Svitlana. "Enterprise communication policy indicators analysis as a part of marketing audit." Technology audit and production reserves 3, no. 4(47) (2019): 51–54. https://doi.org/10.15587/2312-8372.2019.170686.

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<em>The object of research is the process of marketing audit communication policy of the enterprise. The theoretical basis and methodological basis of this research are the fundamental tenets of modern marketing, the communication policy of the enterprise, the achievements of scientists regarding the theoretical and applied foundations of the marketing audit and the use of advertising management. In the course of the study, general scientific and special methods were used, namely: a system-functional approach to the study of the essence of the notion «marketing audit», a method of

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Baruk, Jerzy. "Działalność innowacyjna przedsiębiorstw przemysłowych." Wiadomości Statystyczne. The Polish Statistician 2012, no. 5 (2012): 66–78. http://dx.doi.org/10.59139/ws.2012.05.6.

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In this publication the author discusses selected measures of technological, organisational and marketing innovations in industrial enterprises in Poland. The level of these measures and their dynamics is compared with aims which have been received in the National strategy of cohesion. This methodical approach shows significant divergence between strategic aims of the Polish economy and reality. A small percentage of industrial enterprises fulfils criterion of innovation enterprise.

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Yan, Yi, and Dejiang Chu. "Evaluation of Enterprise Management Innovation in Manufacturing Industry Using Fuzzy Multicriteria Decision-Making under the Background of Big Data." Mathematical Problems in Engineering 2021 (November 10, 2021): 1–10. http://dx.doi.org/10.1155/2021/2439978.

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The manufacturing industry has always been in the dominant position in the development of China’s national economy. The present industrial structure and development mode of the manufacturing industry are in a critical transformation period. This study aims to explore the problems in the management of manufacturing enterprises in the era of big data. Supplier management is the top priority of manufacturing enterprise management. Regarding the performance appraisal of manufacturing enterprises, the management data of large manufacturing enterprises are collected by questionnaire. 226 questionnai

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