Relevant bibliographies by topics / Industrial marketing – Management

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Industrial marketing – Management'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Industrial marketing – Management"

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LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 3 (May 2008): 245–46. http://dx.doi.org/10.1016/j.indmarman.2008.03.001.

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LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 36, no. 7 (October 2007): 843. http://dx.doi.org/10.1016/j.indmarman.2007.06.002.

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LaPlaca, Peter J. "Industrial Marketing Management,." Industrial Marketing Management 36, no. 8 (November 2007): 1019–21. http://dx.doi.org/10.1016/j.indmarman.2007.08.001.

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LaPlaca, Peter J. "Industrial marketing management." Industrial Marketing Management 37, no. 1 (January 2008): 1–2. http://dx.doi.org/10.1016/j.indmarman.2007.09.004.

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LaPlaca, Peter J. "Industrial Marketing Management." Industrial Marketing Management 37, no. 2 (April 2008): 117–19. http://dx.doi.org/10.1016/j.indmarman.2008.01.004.

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Korzh, Maryna, and Sviatoslav Zhukov. "Psychological aspects of change management in the industrial marketing." Journal of Law and Psychology 4, no. 1 (November 30, 2013): 28–36. http://dx.doi.org/10.7813/jlp.2013/4-1/4.

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Krings, Werner, Roger Palmer, and Alessandro Inversini. "Industrial marketing management digital media optimization for B2B marketing." Industrial Marketing Management 93 (February 2021): 174–86. http://dx.doi.org/10.1016/j.indmarman.2021.01.002.

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Lindgreen, Adam, and C. Anthony Di Benedetto. "The future of Industrial Marketing Management." Industrial Marketing Management 67 (November 2017): 1–4. http://dx.doi.org/10.1016/j.indmarman.2017.09.009.

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Penn, William. "Marketing industrial consulting." Services Marketing Quarterly 1, no. 1 (1985): 89–96. http://dx.doi.org/10.1080/15332969.1985.9984788.

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LaPlaca, Peter J. "Contributions to marketing theory and practice from Industrial Marketing Management." Journal of Business Research 38, no. 3 (March 1997): 179–98. http://dx.doi.org/10.1016/s0148-2963(96)00128-2.

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Dissertations / Theses on the topic "Industrial marketing – Management"

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Kawaguchi, Kohei. "Essays in industrial economics : applications for marketing and management decisions." Thesis, London School of Economics and Political Science (University of London), 2015. http://etheses.lse.ac.uk/3109/.

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IT innovation is allowing enterprises to find new ways to harness the power of information assets for decision making. This thesis presents three econometric method applications to marketing and management decisions. The first chapter empirically studies retail network product assortment decisions under uncertain underlying demand parameters using structural estimation. I use detailed data from a beverage vending machine network in Tokyo and find that agents increase the expected total revenue of the network by 19.6% than the baseline, where 12.3% is attributable to learning from the sales data, and 7.3% is attributable to agents’ informative initial belief. However, it is below the revenue when the demand parameters are known, which is 45.5% higher than the baseline. Furthermore, if the principal company could precisely process the sales data, the expected total revenue could be 39.6% higher even if the initial beliefs are no more informative than the rational expectation. The last observation indicates that there are some costs for the principal associated with the development and utilisation of sales data processing capabilities. The second chapter studies the causal effects of product recommendation by conducting a field experiment using many vending machines in railway stations that programmatically offer recommendations for consumers after recognising their characteristics via a built-in camera. We study the effects of recommending popular products and unpopular products, and ask how the effects differ across times of day and consumer characteristics. We find that both popular and unpopular product recommendations increase vending machine sales and choice probability of recommended products. But unpopular product recommendations cause opposite effects in the morning. The negative effects are mainly from male customers in crowded vending machines. We attribute the decrease in morning vending machine sales to the congestion created by recommendations. We conjecture that the negative effect on choice probabilities in the morning is because of social pressure from the surrounding consumers. In the third chapter, I derive a necessary condition for stochastic rationalisability by a set of utility functions with a unique maximiser, which I name the strong axiom of revealed stochastic preference (SARSP). I propose a test of rationality based on the SARSP that allows for any type of heterogeneity. The test can be implemented at low computational cost. Monte Carlo simulation shows that the test has an empirical size below the nominal level and relatively strong power.
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Khogeer, Yusra Khalid. "Brand anthropomorphism : the literary lives of marketing mascots." Thesis, University of Liverpool, 2013. http://livrepository.liverpool.ac.uk/16193/.

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There is no end to the brands that lend themselves to anthropomorphic comparison. As an area under researched, the ultimate aim of this thesis is to improve our understanding of the phenomenon of brand anthropomorphism via focusing on one of the most prominent tactics currently being used by industry – the use of marketing mascots. This research begins by theoretically positioning the topic in a rich body of literature. Drawing on branding literature, the multidimensional nature of brands is explored as a starting point for understanding brand mascots. The fundamental theories referred to are integrated to form the Brand Puzzle. Next, the phenomenon of anthropomorphism is examined by referring to literatures from the disciplines of anthropology, animal behaviour, English literature and religion. To complete the extensive literature review, this thesis draws on marketing, advertising, psychology and consumer behaviour literature to reveal any existing classifications for brand anthropomorphism prior to introducing a new typology. Additionally, an investigation into the use of mascots is carried out paying particular attention to their conceptual development and their ‘humanity’. By designing an interpretive case study methodology that relies on a variety of research techniques, including netnography, interviews and photo-essays, as well as a provocative style of presentation, this thesis sets out firstly to explore the development of three marketing mascots on the social media site of Facebook: Aleksandr Orlov mascot for price comparison website CompareTheMarket.com; The M&M’s Spokescandies mascots for Mars’ M&M’s chocolate; and Mr Peanut mascot for Planters peanuts. A literary approach was adopted when tackling this mysterious process of creating marketing mascots. Secondly, this thesis sets out to analyse consumer engagement with the brands via their engagement with the selected marketing mascots. Six forms of consumer engagement were identified which were perceived to have an effect on the narrative of marketing mascots. The discussion section of this thesis creatively links the empirical evidence presented in the findings chapters and the insights from the literature with novels, storytelling and genre reading. The prominence of these have led to the development of a Literary Wheel model that has scope for use by industry and offers a direction for future research. In conclusion, this research contributes to knowledge in the field of brand anthropomorphism. It provides a formula for the creation of captivating marketing mascots that fulfil the needs of our increasingly communication hungry culture, encouraging elevated consumer engagement and the development of stronger consumer-brand relationships.
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Sinkevičius, Justinas. "Industrial enterprises project management." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120723_111007-41367.

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In the final master work is analysing the industrial project management, its system and practical issues. Therefore is made analysis of theoretical aspects of fundamental project management methods. Questionnaire of manufacturing sector was made. Collected data about projects and its implementation from 42 enterprises of Lithuania industrial enterprises. Analysis is made by statistical data and empirical research results to evaluate parameters and successfulness of project management in industrial enterprises. Regression relationships are defined between organizational parameters and project implementation success. According to analysis of scientific literature, statistics and results of empirical research formed an improvement model of project management system in industrial organization.
Baigiamajame magistro darbe nagrinėjama pramonės įmonių projektų vadyba, jos metodai ir praktinės problemos.ŠŠiam tikslui atliekamas bedrosios projektų vadybos metodologijos teorinių teiginių analizė. Vykdyta gamybinio sektoriaus įmonių anketinė apklausa. Surinkti duomenys išš 42 Lietuvos pramonės įmonių apie projektus ir ju įgyvendinimą. Atlikta empirinių duomenų anlizė, kurios tikslas remiantis tyrimo ir statistiniais duomenimis įvertinti gamybos įmonių projektų parametrus bei jų įgyvendinamumą. Nustatytos regresinės priklauomybes tarp parinktų kriterijų ir projetų įgyvendinimo sėkmingumo įmonėse. Remiantis mokslinės literaturos analize, statistiniais duomenimis ir empiriniais tyrimo rezultatais suformuotas projektų vadybos sistemos tobulinimo pramonės įmonėms modelis.
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Chang, Mary Yabut. "High technology and Macau industrial transformation." Thesis, University of Macau, 1997. http://umaclib3.umac.mo/record=b1636693.

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Yang, Jun. "Software exclusivity decision in the presence of indirect network externality." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2005. http://wwwlib.umi.com/cr/syr/main.

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Vanharanta, Markus. "Customer Portfolio Management A Study of Managerial Decision-Making in an Industrial Marketing Context." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.514411.

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Colosimo, Mark. "A Data-Driven and Mixed Methods Analysis of Automotive Retail Operations Management." Thesis, Wayne State University, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10973231.

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The importance of effective retail operations management has never been more significant. Our research aims to expand the understanding for efficiency and dynamics of franchise outlets within retail networks with a focus on sales performance and profitability. The focus and contribution is the development of an actionable data analytics driven process by which automotive dealerships (retail outlets) can be analyzed to identify areas of opportunity for improvement. In general, automotive dealerships aim to sell product to make a profit, the manufacturer of the product/brand desires to sell vehicles to make a profit, and the customer desires to find a suitable transportation option that provides most utility. While substantial volumes of quantitative data exists about the details of operations and automotive dealership transactions, similar Key Performance Indicators (KPIs) are typically generated and reviewed in making decisions about operational change. We will focus on the actions (inputs) that relate to outcomes (outputs) at the dealership level, including factors relating to all three stakeholders and their interactions, which are anticipated to be relevant. Input variables and factors relating to the business outcomes of the stakeholders involved will be the desired target for finding synergies.

To address these concerns, we first developed an analytical process for providing recommendations to improve dealership efficiency and performance through quantitative data and demonstrated the effectiveness of the proposed process using a real-world dealership case study. With a desire to go beyond available datasets, there is a need to dig deeper into operations through aligning quantitative Key Performance Outcomes (KPOs) with qualitative survey analysis of dealership operators. This provides a detailed view of analysis not previously available, which should encourage dealerships to make change. Through the utilization of an interview process, with a focus on variance between dealerships, in creating a survey distributed to dealership management, an assessment of principal factors has been created. The assessment of these factors will help dealerships and manufacturers understand which activities, perceptions, and atmospheres have the greatest positive impact on new vehicle sales and profitability.

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Kim, Euk Hwan. "Team relationships, knowledge transfer, and human resource management in multinational companies : a comparison of R&D and marketing." Thesis, University of Warwick, 2014. http://wrap.warwick.ac.uk/62630/.

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This study examines the nature of knowledge creation and transfer in multinational companies and the configuration of the human resource management (HRM) system to sustain the relevant practices. It makes three contributions. Firstly, it argues that the nature of knowledge varies according to the organisation of work. Accordingly, it takes two functional activities, research and development (R&D) and marketing, and identifies the distinct processes of knowledge creation in each. Secondly, it also shows that the processes of knowledge transfer vary on the basis of project characteristics. Thirdly, it links debate on knowledge to debate on HRM and issues of ‘best practice’ or ‘best fit’. This research applies the best fit theory of HRM and the MNC knowledge transfer perspective to explain how and why the sets of HRM practices are configured. The basic premise is that the configurational approach of HRM systems based on different functional contexts is viable to MNC subsidiary settings. The perception of MNC employees confirms that HRM practices should be aligned internally with tasks and bundled to create better outcomes. Comparisons among tasks, work structures, or skill levels make a specific architecture of HRM practices internally consistent. Investigating the attributes of tasks and work structures is thus necessary for the understanding of HRM systems configured. Configurational fit related to knowledge processes has been explored mostly through qualitative approaches. This research employs quantitative approaches as well as a qualitative method to look into how, within the functional areas of R&D and marketing, knowledge is generated and transferred. These processes can be shaped by the industry context as well as the function. The research design thus takes two industries, ICT and automobiles, and looks at the functions within each. This produces a 2x2 research design. The subsidiaries of two Korean firms in each cell, that is eight subsidiaries in total, were studied through 35 interviews. These interviews shaped the design of a questionnaire that generated 558 responses from R&D and marketing employees in these eight subsidiaries plus eighteen others. In relation to knowledge creation, the study finds that there are greater complexity and interdependence in R&D than in marketing. This is true in both sectors. In relation to transfer, marketing subsidiaries are more embedded in their local context than their R&D counterparts are because marketing is directed at specific national markets while R&D is more related to the development of new products across the MNC as a whole. Factors such as cooperative work structures, work reporting types, information dependence, and decision autonomy in a subsidiary or the relationship with the parent company are identified as critical factors that distinguish R&D from marketing in knowledge processes. They bring about distinctive attributes such as procedural ambiguity, which requires a specific focus to support knowledge processes through the internal alignment of HRM. For example, the nature of performance incentives and the role of training differ between R&D and marketing subsidiaries.
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Zhang, Shiming. "Managing in conflict : how actors collaborate in marketing green chemistry." Thesis, University of Glasgow, 2016. http://theses.gla.ac.uk/7167/.

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The purpose of this research is to investigate business relationships, by drawing on conflict theories from organization studies and taking a mid-range research perspective to further develop these into industrial marketing research. IMP researchers have examined conflict as a threat to established business relationships and commercial exchanges, drawing on theories and concepts developed in organization studies. I adopt the behavioural approach from organisation studies, and contracts with particularly the socio-psychological approaches relating to the affective emotions of small groups. I find that there is much in common between the definitions of conflict developed by March (1999) and the theories of Jehn and Mannix (2001) on the combination of affective and cognitive ways of undertaking activities in conflicts, as conflict as experienced, emotional, aligned with material entities. These approaches have had a great influence but have not been fully considered in business-to-business research. This thesis aims to investigate how actors manage, and manage in, conflicts, and how their relationships dynamics work within networks. I develop conflict research by drawing on the IMP and Market Studies approaches, which address the pervasive conditions of business activity, encompassing the relationships and resources experienced by actors as events which trigger emotions. The overall research method chosen for this research is the case study. I identify five cases of relationships from the oil and gas industry’s service sector and examine conflict, its emotional dimensions and actors’ activities in conflicts within these cases in three empirical study chapters. Study 1 examines conflict of interest and resources and conflict as experienced by actors. Study 2 examines conflict from the emotional perspective by investigating a series of events and event-triggered emotions across the five cases of relationships. Study 3 focuses on adaptive activities undertaken in conditions of pervasive conflict, which produce incremental innovation. I propose an explanation of how actors manage, and manage in, conflict given that they tend to value and maintain relationships beyond individual episodes of exchange. Conflicts are investigated in relationships from a network perspective, showing that actors experienced these while adapting to changes in their business setting (regulation, technology or/and cost), modifying their roles in that network. By identifying conflict with the organizing forms of relationships and networks, the research shows how actors handle conflict by pursuing and combining a number of strategies, distributing the conflict across an enlarged network. By investigating the emotional dimension of conflicts, I find that affective emotion effects relationships and relationship dynamics. Actors transform and resource emotions with material entities, and in this process markets are shaped. Adaptations are part of the normal activities; actors, driven by medium term Chemical Management Service (CMS) contracts and cost pressures, undertake incremental innovation. An incremental innovation model is designed to illustrate the process of incremental innovation that operates for the ‘green chemical’ industry, and guides actors to contain costs through managing portfolios and resources, forecasting and innovation agenda, and reducing uncertainties in networks.
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Castro, Luciano Thomé e. "Incentivos em canais de distribuição: um estudo comparativo entre o Brasil e os EUA no setor de defensivos agrícolas." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-13012009-170904/.

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Programas de incentivos são um conjunto de benefícios oferecidos por fornecedores a distribuidores conforme distribuidores alcançam objetivos estabelecidos pelos fornecedores. Os incentivos em canais são utilizados para alocar recursos e alinhar interesses. Apesar do seu amplo uso pelas empresas, estes programas carecem de uma análise teórica mais profunda. Esta tese buscou entender como são compostos os programas de incentivo em canais de distribuição e também propor um método para sua construção. São feitas proposições teóricas que combinam diferentes linhas e os colocam como compostos por quatro principais variáveis, sendo o conjunto de metas de desempenho pedidas aos canais, os benefícios oferecidos, a presença de exclusividade no relacionamento entre distribuidor e fornecedor, e finalmente, o nível de formalização alcançado no relacionamento. Além disso, a caracterização dessas variáveis é sugerida como dependente da distribuição de poder entre fabricante e distribuidor. Foi utilizado o método de estudos de casos múltiplos com a inserção do estudo comparativo entre Brasil e EUA. Foram selecionadas três empresas no Brasil e as mesmas três nos EUA no setor de defensivos agrícolas e seus programas de incentivo em canais foram compreendidos e comparados, com o uso de análise documental e entrevistas pessoais. Por fim, a tese faz uso dos conceitos teóricos de diversas linhas em canais de distribuição e dos estudos de caso para propor uma seqüência de etapas para a elaboração de um programa de incentivos em canais. As etapas sugeridas são análise externa e da rede, definição da estratégia de valor, metas de desempenho, benefícios e gestão de canais especiais.
Incentive programs are a set of benefits offered by manufacturers to dealers as dealers achieve the objectives established by manufacturers. Incentives in marketing channels are used by manufacturers to allocate resources and to align channel members objectives. Although marketing channel incentive programs have been widely used by different industries, they lack a deeper theoretical analysis. This thesis aimed at understanding how incentive programs are composed and at proposing a method for building an incentive program from a manufacturer perspective. Several different research lines were combined and theoretical propositions were formed to suggest that incentive programs are composed by four main variables, being the set of performance objectives asked to dealers, the set of benefits offered to them, the exclusivity level and finally the formalization of the agreement. Besides, the variables contents were suggested to be dependent on the distribution of power between the dealer and the manufacturer. The method used was a multiple case study approach with the use of a cross country analysis between Brazil and USA. Documental analysis was used along with personal interviews. Three crop protection manufacturers were selected in Brazil and the same three in USA and their incentive programs were compared and analyzed. Finally a method for building a marketing channel incentive program was suggested composed of a sequence of 5 steps. The steps are the external and the network analysis, the value strategy definition, performance objectives, benefits, and the key channel management.
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Books on the topic "Industrial marketing – Management"

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Webster, Frederick E. Industrial marketing strategy. 3rd ed. New York: Wiley, 1991.

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Bingham, Frank G. Business marketing management. Lincolnwood, Ill., USA: NTC Business Books, 1998.

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Bingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.

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Ginette, Jobidon, ed. Marketing industriel: Approvisionnement. Sainte-Foy, Québec: Le Griffon d'argile, 1987.

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W, Speh Thomas, ed. Business marketing management: B2B. Mason, OH: South-Western Cengage Learning, 2010.

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O'Cass, Aron. Marketing management in Australasia. Edited by ebrary Inc. Bradford, England: Emerald Group Publishing, 2003.

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Industrial marketing management: Text and cases. 3rd ed. Boston, Mass: Kent Pub. Co., 1986.

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Haas, Robert W. Industrial marketing management: Text and cases. 4th ed. Boston, Mass: PWS-KENT Pub. Co., 1989.

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Skinner, Richard N. Integrated marketing: Making marketing work in industrial and business-to-business marketing. London: McGraw-Hill, 1994.

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Kuo, Kʾun-mo. Business and management horizon. Taipei, ROC: Hwa-Tai Book Co., 1997.

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Book chapters on the topic "Industrial marketing – Management"

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Piñeiro-Otero, Teresa, and Xabier Martínez-Rolán. "Understanding Digital Marketing—Basics and Actions." In Management and Industrial Engineering, 37–74. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-28281-7_2.

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Schellinger, Jochen, and Kim Oliver Tokarski. "Marketing in Crises—Its Nature and Perspectives for Managers." In Management and Industrial Engineering, 3–36. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-28281-7_1.

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Saavedra, Claudio A. "Organizing an Industrial Company’s Marketing and Sales Department." In Management for Professionals, 203–33. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-30610-0_7.

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Helo, Petri, Angappa Gunasekaran, and Anna Rymaszewska. "Improving Marketing and Operations Strategy Through Industrial Services." In SpringerBriefs in Operations Management, 37–42. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-40430-1_5.

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Sade, A. Bakar, B. Jamil Bojei, and G. William Donaldson. "Customer Service: Management Commitment and Performance within Industrial Manufacturing Firms." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 544–47. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17320-7_141.

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Ulrich, Jasmin, and Markus Blut. "Stealing the Show? How the Salesperson Affects the Industrial Brand Management." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 461. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_172.

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Ji, Xiao-feng, and Hai-na Shen. "The Research of “Crossover” Marketing Strategy." In The 19th International Conference on Industrial Engineering and Engineering Management, 1363–70. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38442-4_143.

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Zomorodian, Sima, and Yi Lu. "How Content Marketing Can Help the Bank Industrial: Experience from Iran." In Proceedings of the Eleventh International Conference on Management Science and Engineering Management, 626–33. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59280-0_51.

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Sethna, Beheruz N. "A Problem in Industrial Marketing Management: The Over-Under Phenomenon." In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference, 196–99. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16946-0_46.

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Gubíniová, Katarína, Gabriela Pajtinková Bartáková, and Jarmila Brtková. "Green Markets and Their Role in the Sustainable Marketing Management." In Smart Technology Trends in Industrial and Business Management, 281–90. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-319-76998-1_19.

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Conference papers on the topic "Industrial marketing – Management"

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Ge, Zhiqion. "“Service dominant logic”—new industrial marketing paradigm." In International Conference on Information Management and Management Engineering. Southampton, UK: WIT Press, 2014. http://dx.doi.org/10.2495/imme140051.

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Kapustina, Larisa, Natalya Izakova, and Andrei Drevalev. "Marketing management of a small industrial enterprise." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.63.

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Izmir, Onur. "INDUSTRIAL MARKETING: BUYING CENTER CONCEPT." In 2nd International Scientific Conference - Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School - Maribor, Slovenia; Integrated Business Faculty - Skopje, Macedonia; Faculty of Management - Zajecar, Serbia, 2018. http://dx.doi.org/10.31410/eman.2018.995.

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He, Yijun. "Cooperative Marketing Game based on Industrial Cluster." In International Conference on Information System and Management Engineering. SCITEPRESS - Science and and Technology Publications, 2016. http://dx.doi.org/10.5220/0006445401330136.

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Cheng Yanfei and Zhang Yafeng. "Theoretical model analysis of relationship marketing." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339721.

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Lin, Li. "An Empirical Study of Blog Marketing." In 2010 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2010. http://dx.doi.org/10.1109/iciii.2010.351.

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Guangsheng, Wan, and Yang Yi. "Strategic Marketing: A Market Driving Operation Philosophy." In 2009 International Conference on Information Management, Innovation Management and Industrial Engineering. IEEE, 2009. http://dx.doi.org/10.1109/iciii.2009.327.

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Kang Canhua, Hang Cao, and Yan Xi. "Brand marketing management in China cigarette enterprises." In 2011 International Conference on Management Science and Industrial Engineering (MSIE). IEEE, 2011. http://dx.doi.org/10.1109/msie.2011.5707502.

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Xiong, Manchen. "Research on manufacturing enterprise's marketing abilities." In 2013 6th International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2013. http://dx.doi.org/10.1109/iciii.2013.6702954.

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Li, Yanli. "Artwork E-Marketing---- New Paradigm of the Artwork Marketing in New Media Era." In 2nd International Conference on Management Science and Industrial Engineering (MSIE 2013). Paris, France: Atlantis Press, 2013. http://dx.doi.org/10.2991/msie-13.2013.1.

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