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Books on the topic 'Industrial marketing – Management'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Webster, Frederick E. Industrial marketing strategy. 3rd ed. New York: Wiley, 1991.

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2

Bingham, Frank G. Business marketing management. Lincolnwood, Ill., USA: NTC Business Books, 1998.

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3

Bingham, Frank G. Business marketing management. Cincinnati, Ohio: South-Western College, 1995.

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4

Ginette, Jobidon, ed. Marketing industriel: Approvisionnement. Sainte-Foy, Québec: Le Griffon d'argile, 1987.

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5

W, Speh Thomas, ed. Business marketing management: B2B. Mason, OH: South-Western Cengage Learning, 2010.

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6

O'Cass, Aron. Marketing management in Australasia. Edited by ebrary Inc. Bradford, England: Emerald Group Publishing, 2003.

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7

Industrial marketing management: Text and cases. 3rd ed. Boston, Mass: Kent Pub. Co., 1986.

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8

Haas, Robert W. Industrial marketing management: Text and cases. 4th ed. Boston, Mass: PWS-KENT Pub. Co., 1989.

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9

Skinner, Richard N. Integrated marketing: Making marketing work in industrial and business-to-business marketing. London: McGraw-Hill, 1994.

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10

Kuo, Kʾun-mo. Business and management horizon. Taipei, ROC: Hwa-Tai Book Co., 1997.

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11

T, Raffield Barney, ed. Business to business marketing management. Homewood, IL: Irwin, 1990.

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12

Eckles, Robert W. Business marketing management: Marketing of business products andservices. Englewood Cliffs, N.J: Prentice Hall, 1990.

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13

1943-, Weinstein David, ed. INDUSTRAT: The strategic industrial marketing simulation. Englewood Cliffs, N.J: Prentice Hall, 1988.

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14

Roger, Gomes, and Bingham Frank G, eds. Business marketing. 2nd ed. Lincolnwood, Ill: NTC/Contemporary Pub. Group, 2001.

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15

Business marketing management: Marketing of business products and services. Englewood Cliffs, N.J: Prentice Hall, 1990.

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16

Bagiev, G. L. Marketing i kulʹtura predprinimatelʹstva. Sankt-Peterburg: Izd-vo Sankt-Peterburgskogo universiteta ėkonomiki i finansov, 1995.

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17

Hutt, Michael D. Industrial marketing management: A strategic view of business markets. 2nd ed. Eastbourne: Holt-Saunders, 1985.

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18

W, Speh Thomas, ed. Industrial marketing management: A strategic view of business markets. 2nd ed. Chicago: Dryden Press, 1985.

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19

Hutt, Michael D. Business marketing management: Astrategic view of industrial and organizational markets. 4th ed. Fort Worth: Dryden Press, 1992.

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20

Integrated marketing: Making marketing work in industrial and business-to-business companies. London: McGraw-Hill, 1994.

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21

Rajakumar, C. Samudhra. Emerging issues in management. New Delhi: Serials Publications, 2010.

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22

LaCivita, Stephen J. Using industrial marketing techniques for external management education. Ann Arbor, Mich: Division of Research, Graduate School of Business Administration, University of Michigan, 1985.

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23

Green marketing & management: A global perspective. Cambridge, Mass: Blackwell Business, 1996.

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24

William, Hartley Steven, and Kennedy Susan L, eds. Business-to-business advertising: A marketing management approach. Lincolnwood, Ill., USA: NTC Business Books, 1991.

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25

Hutt, Michael D. Business marketing management: A strategic view of industrial and organizational markets. 5th ed. Fort Worth: Dryden, 1994.

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26

Hutt, Michael D. Business marketing management: A strategic view of industrial and organizational markets. 4th ed. Fort Worth: Dryden Press, 1992.

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27

W, Speh Thomas, ed. Business marketing management: A strategic view of industrial and organizational markets. 5th ed. Fort Worth: Dryden Press, 1995.

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28

W, Speh Thomas, ed. Business marketing management: A strategic view of industrial and organizational markets. 8th ed. Mason, OH: Thomson/South-Western, 2004.

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29

Hutt, Michael D. Business marketing management: A strategic view of industrial and organizational markets. 3rd ed. Chicago: Dryden Press, 1989.

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30

Hutt, Michael D. Business marketing management: A strategic view of industrial and organizational markets. 6th ed. Fort Worth: Dryden Press, 1998.

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31

W, Speh Thomas, ed. Business marketing management: A strategic view of industrial and organizational markets. 4th ed. Fort Worth, Tex: The Dryden Press, 1991.

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32

Ryan, Patrick Thomas. International market entry strategies in industrial marketing. Dublin: UniversityCollege Dublin, 1992.

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33

W, Haas Robert, ed. Business marketing management: An organizational approach. 5th ed. Boston: PWS-KENT, 1992.

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34

WU Competence Day (2006 Wirtschaftsuniversität Wien). Innovationen in Marketing und Handel. Wien: Linde, 2006.

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35

Moiseeva, Nina Konstantinovna. Sovremennoe predprii͡a︡tie: Konkurentosposobnostʹ, marketing, obnovlenie. [Moscow?]: Vneshtorgizdat, 1993.

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36

M, Chisnall Peter, ed. Strategic business marketing. 3rd ed. New York: Prentice Hall, 1995.

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37

Yovovich, Bozidar. New marketing imperatives. Englewood Cliffs, NJ: Prentice Hall, 1995.

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38

Bauer, Hans H. Erfolgsfaktoren des Mobile Marketing. Berlin, Heidelberg: Springer Berlin Heidelberg, 2009.

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39

Keyes, Jessica. Marketing IT products and services. Boca Raton, FL: CRC Press, 2010.

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40

Keyes, Jessica. Marketing IT products and services. Boca Raton, FL: CRC Press, 2010.

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41

Korotkova, T. L. Sovremennyĭ marketing: Rolʹ v restrukturizat︠s︡ii biznesa. Moskva: Sputnik+, 2006.

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42

Marketing v ierarkhii ustoĭchivosteĭ innovat︠s︡ionnoĭ sistemy. Minsk: BGĖU, 2007.

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43

Rajakumar, C. Samudhra. Emerging issues in management. New Delhi: Serials Publications, 2010.

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44

New marketing imperatives: Innovative stategies for today's marketing challenges. Englewood Cliffs, N.J: Prentice Hall, 1995.

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45

Worldwide casebook in marketing management. New Jersey: World Scientific, 2015.

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46

Rethinking business to business marketing. New York: Free Press, 1991.

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47

Agung, A. M. Lilik. Strategi bisnis: Marketing dan manajemen. Yogyakarta: Andi, 1997.

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48

Niren, Vyas, ed. Industrial purchasing strategies: Recommendations for purchasing and marketing managers. Lexington, Mass: Lexington Books, 1987.

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49

Dobrodziej, Barbara. Problemy doskonalenia zarządzania i marketingu. Szczecin: Uniwersytet Szczeciński, 1999.

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50

Marketing IT products and services. Boca Raton, FL: CRC Press, 2010.

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