Books on the topic 'Industrial marketing. Relationship marketing. Customer loyalty'
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Consult the top 37 books for your research on the topic 'Industrial marketing. Relationship marketing. Customer loyalty.'
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Customer share marketing: How the world's great marketers unlock profits from customer loyalty. Upper Saddle River, N.J: Financial Times Prentice Hall, 2002.
Find full textBurke, Jack. Relationship aspect marketing: Building customer loyalty in the Internet Age. Los Angeles, Calif: Silver Lake Pub., 2001.
Find full textMuther, Andreas. Customer Relationship Management: Electronic Customer Care in the New Economy. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002.
Find full textJoe, Wheeler, ed. Managing the customer experience: Turning customers into advocates. London: Financial Times Prentice Hall, 2002.
Find full textRiaz, N. Customer loyalty and relationship marketing in U.K. grocery retailing: An empirical investigation. Manchester: UMIST, 1997.
Find full textSchüller, Anne M. Total-loyalty-Marketing: Mit begeisterten Kunden und loyalen Mitarbeitern zum Unternehmenserfolg. 5th ed. Wiesbaden: Gabler, 2009.
Find full textA, Pajunen Joan, ed. The butterfly customer: Capturing the loyalty of today's elusive consumer. Toronto ; New York: Wiley, 2000.
Find full textPoland) Ogólnopolska Konferencja Naukowa pt. "Klient = Nasz Pan?" (2010 Goniądz. Klient = nasz pan? Białystok: Wydawnictwo Uniwersytetu w Białymstoku, 2012.
Find full textPeck, Mark A. Integrated account management: How business-to-business marketers maximize customer loyalty and profitability. New York: AMACOM, 1997.
Find full textNussbaum, Walter. Secrets from the Street: Industrial & commercial business-to-business sales. Sarasota, FL: Just In Time Press, 2010.
Find full textBrand advocates: Turning enthusiastic customers into a powerful marketing force. Hoboken, N.J: Wiley, 2012.
Find full textEngage: The trainer's guide to learning styles. San Francisco, CA: Pfeiffer, 2012.
Find full textCustomer Loyalty and Supply Chain Management: Business-To-Business Customer Loyalty Analysis. Taylor & Francis Group, 2017.
Find full textThe Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationship. McGraw-Hill Companies, 2000.
Find full textCustomer Relationship Marketing: Get to Know Your Customers and Win Their Loyalty (Marketing in Action Series). Kogan Page Business Books, 2000.
Find full textO'Dell, Susan M., and Joan A. Pajunen. The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer. John Wiley & Sons, 1997.
Find full textHague, Nick. B2B customer experience: A practical guide to delivering exceptional CX. 2018.
Find full textBell, Chip R., and Bilijack R. Bell. Magnetic Service: Secrets for Creating Passionately Devoted Customers. 2nd ed. Berrett-Koehler Publishers, 2006.
Find full text(Editor), David Bejou, and Gopalkrishnan R. Iyer (Editor), eds. Capturing Customer Equity: Moving from Products to Customers. Best Business Books, 2006.
Find full textCreative Business: The Making of Addictive Stories. Financial Times Management, 2003.
Find full textKinni, Theodore, and Howard Stevens. Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional. Platinum Press Inc., 2006.
Find full textCustomer Equity: Building and Managing Relationships As Valuable Assets. Harvard Business School Press, 2001.
Find full textCustomer Relationship Management in der Praxis: Erfolgreiche Wege zu kundenzentrierten Lösungen. Berlin, Heidelberg: Springer Berlin Heidelberg, 2000.
Find full text(Editor), David Bejou, Timothy L. Keiningham (Editor), and Lerzan Aksoy (Editor), eds. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. Best Business Books, 2006.
Find full textKeiningham, Timothy L., Lerzan Aksoy, and David Bejou. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits. Taylor & Francis Group, 2016.
Find full textFuggetta, Rob. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Wiley & Sons, Incorporated, John, 2012.
Find full textFuggetta, Rob. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Wiley & Sons, Incorporated, John, 2012.
Find full textFuggetta, Rob. Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force. Wiley & Sons, Incorporated, John, 2012.
Find full textThe Customer Centric Enterprise: Advances in Mass Customization and Personalization. Springer, 2003.
Find full text1947-, Tseng Mitchell M., and Piller Frank T. 1969-, eds. The customer centric enterprise: Advances in mass customization and personalizaton. Berlin: Springer, 2003.
Find full textO'Brien, Jonathan. Supplier Relationship Management: Unlocking the Hidden Value in Your Supply Base. Kogan Page, 2018.
Find full textO'Brien, Jonathan. Supplier Relationship Management: Unlocking the Hidden Value in Your Supply Base. Kogan Page, Limited, 2014.
Find full textO'Neill-Blackwell, Jeanine. Engage: The Trainer's Guide to Learning Styles. Center for Creative Leadership, 2012.
Find full textO'Neill-Blackwell, Jeanine. Engage: The Trainer's Guide to Learning Styles. Center for Creative Leadership, 2012.
Find full textO'Neill-Blackwell, Jeanine. Engage: The Trainer's Guide to Learning Styles. Center for Creative Leadership, 2012.
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