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Journal articles on the topic 'Influences'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Saebah, Nur, Suhardiman Suhardiman, and Muhammad Rizki. "The Impact of Followers' Actions and Reactions on Influencer." Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan 18, no. 3 (2024): 2193. http://dx.doi.org/10.35931/aq.v18i3.3510.

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<p><em>This research aims to analyze the sequential influence of stimuli in the form of product posts and beauty influencers on social media that influence various organizations, giving rise to responses in the form of intentions to follow beauty influencer accounts, imitate the beauty influencer's lifestyle, and recommend the beauty influencer. Researchers used quantitative data to collect primary data using survey methods and questionnaires filled out by respondents, distributed online using Google Forms. The research results show that brand-influencer compatibility positively in

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Dr. Umakanth. S, Rishi SV, Piyush Jain, Himnish S Katta, and Leezong Lepcha. "The Role of Social Media Influencers in Shaping Gen Z’s Financial Decisions." International Journal of All Research Education and Scientific Methods 13, no. 03 (2025): 3653–64. https://doi.org/10.56025/ijaresm.2025.1302253653.

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This study examines how social media personalities affect the financial decisions of Generation Z. It uses a mixedmethods strategy to examine how influencers affect thoughts on budgeting, investing, and spending behaviors. Important key findings reveal that true authenticity, high relatability, and content relevance greatly affect trust and engagement. According to a 2021 survey by Morning Consult, 54% of Gen Z follow financial influencers for advice, and 45% of them are influenced by their content when making financial decisions. This ultimately influences financial behaviors. The paper also

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Fischer, Kerstin, and Jaap Ham. "What influences influence?" Interaction Studies 22, no. 3 (2021): 291–302. http://dx.doi.org/10.1075/is.00006.int.

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Abstract This special issue addresses how aspects of the communicative situation influence how influential persuasive utterances (or other strategies of influence) are in their contexts of use. Specifically, we study the effects of interactional, speaker-, addressee- and channel-related factors and of the interpersonal relationship between speaker and hearer, as well as the effects of referring to the shared context itself. The papers combined in this special issue provide evidence for the considerable impact of the here and now of the interactional context on the persuasiveness of strategies

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Barnard, G. A. "What influences influence?" Journal of Applied Statistics 14, no. 2 (1987): 107–16. http://dx.doi.org/10.1080/02664768700000015.

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Indah Lestari, Novia, Mery Ramadani, Anniba Noor Syrah, and Stevany Anggreini. "Peran Beauty Influencer Dalam Meningkatkan Minat Beli Produk Make Up Pada Generasi Z." Sains Manajemen 9, no. 2 (2024): 56–72. http://dx.doi.org/10.30656/sm.v9i2.8044.

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In recent years, the development of commercial communications and live broadcast events on television has attracted a lot of attention from the public, especially the younger generation. Is a Trend in today’s digital world across various social media platforms, creating an opportunity for brands to market through social media influencers, many artists or athletes getting involved with the product and delivering their reviews so that many target audiences. We call beauty influencers. Currently, generation Z will tend to look at reviews from beauty influencers before they buy a product. This res

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Ameet Kulkarni,. "Analyzing the Economic Impact of Influencer Marketing on Electric Car Consumers." Power System Technology 48, no. 3 (2024): 1348–64. https://doi.org/10.52783/pst.1102.

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This research investigates the economic effects of influencer marketing within the electric vehicle sector. As social media increasingly influences consumer behavior, influencers are crucial in advocating for various products, including electric cars (EVs). Study participants' perceptions, decisions, and demand for electric automobiles are analyzed in relation to influencer endorsements. This research analyzes market trends, sales data, and influencer marketing successes to evaluate how much digital influencers boost the electric vehicle industry's economy. The results offer significant insigh

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Singh, Deeksha. "A Gendered Analysis of Influencer Strategies on Instagram." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44894.

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With the rapid rise of digital platforms, Instagram has become a pivotal space for influencer marketing, particularly within industries like beauty and fashion. This paper investigates the influence of gender on the strategies employed by Instagram influencers in these sectors. It compares the engagement tactics of male, female, and non-binary influencers, analyzing how these strategies affect audience interaction. Data from 12 influencers (six from beauty and six from fashion) were collected and analyzed, with key metrics such as likes, comments, shares, and engagement rates. The study finds

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Rauf, Umm-e.-Aimen, Maham Noor, Momina Asim, Arsalan Ahmed, and Tehreem Shafi. "Artificial Intelligence & Its Influence: Decoding The Consumer Mindset." Journal of Social & Organizational Matters 4, no. 2 (2025): 122–36. https://doi.org/10.56976/jsom.v4i2.207.

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This study evaluates AI product purchasing decisions influenced by social media influencers through practical testing of ELM and the Source Credibility Model. The research evaluates customer product purchase choices concerning the four credibility elements alongside entertainment value informational value and influencer attractiveness. The structured conceptual model shows how credibility with entertainment components leads to central and peripheral processing whereas both informational value and attractiveness directly influence customer choices. The research shows that credibility features w

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Princess Khwela, Nombuso, Steven Kayambazinthu Msosa, and Bhekabantu Alson Ntshangase. "Social Media Influencers and Their Role in the Purchase Pattern of Products Among Females: Gender Aspects of Business Leadership in the Skincare Industry." Business Ethics and Leadership 8, no. 4 (2024): 173–85. https://doi.org/10.61093/bel.8(4).173-185.2024.

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In recent years, the skincare industry in South Africa has witnessed a surge in the popularity of skincare products among female students. With the increase in social media platforms and the rise of influencer marketing, there is growing interest in understanding the influence of social media influencers on the purchase patterns of South African skincare products. Therefore, this study analyzed social media influencers and their role in the purchase pattern of South African skincare products among female students at university. An exploratory and qualitative study was undertaken, and data was

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Dimayuga, Jensen Edric G., Kirstien Gabriel T. Elopre, Chloe Sophia P. Gaytano, et al. "A CORRELATIONAL STUDY ON THE EFFECTS OF INSTAGRAM INFLUENCER MARKETING ON PURCHASING INTENTIONS OF GRADE 12 ABM STUDENTS IN MANILA." Ignatian International Journal for Multidisciplinary Research 2, no. 7 (2024): 502–17. https://doi.org/10.5281/zenodo.12755560.

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Many consumers rely on Instagram and other social media platforms for shopping, driven by influencers. However, research gaps exist in understanding physical attractiveness, product opinions, and follower counts. As a result, this study examined how Instagram influencers affect the purchasing intentions of Grade 12 ABM students in Manila. The study selected respondents familiar with consumer behavior, aligning closely with the study's topic, and employed a correlational quantitative design. The study surveyed 138 students through simple random sampling and descriptive and correlational analysi

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Muslimah, Dinda Desmonda, and Ayu Sunengsih. "A Bibliometric Analysis of Virtual Influencer." West Science Interdisciplinary Studies 1, no. 12 (2023): 1241–48. http://dx.doi.org/10.58812/wsis.v1i12.421.

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In the current digital era, Virtual Influencers have become a trending phenomenon in social media. This research utilizes bibliometric analysis to explore the developments in Virtual Influencer-related studies, with a focus on the involvement of Artificial Intelligence (AI) technology in their creation. The study also identifies the most influential works, active researchers, and journals at the forefront of publication. Additionally, it unveils the evolution of the concept of virtual influencers from an AI perspective. The research aims to analyze how AI influences marketing strategies throug

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Anggraini, Wirda, Sindi Fadila, Rosnelly Pakpahan, Jarungjung Hutagaol, and Nirwana Br Bangun. "PENGARUH DIGITAL MARKETING, E - SERVICE QUALITY DAN E - TRUST TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PENGGUNA E COMMERCE TOKOPEDIA DI FAKULTAS PSIKOLOGI UNIVERSITAS PRIMA INDONESIA." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 5 (2024): 4413–25. https://doi.org/10.31539/costing.v7i5.12518.

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This Research Was Conducted For Tokopedia E-Commerce Users Of The Psychology Department Of Prima Indonesia University. The Purpose Of This Research1 Was1 To Evaluate How Digital Marketing1 Influences Purchasing Decisions, To Examine How Purchasing Decisions Are Influenced By The Quality Of E-Services, And To Examine How E-Trust Influences Purchasing Decisions Marketing Influences Product Quality. The Influence1 Of E-Services And E-Trust On Online Purchasing Decisions Of Tokopedia E-Commerce Customers Faculty Of Psychology, Prima Indonesia University. The Sample Size Of This Quantitative Resear

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Ahmad, Nurul Afiqah, Nawal Esa Yazid Esa, Azura Abdul Rahman, Hazliza Haron, Farhana Mohd Nazmi, and Nor Tasnim Syahera Rasak. "TIKTOK'S IMPACT ON CONSUMER BEHAVIOUR: A CONCEPTUAL REVIEWS." Advanced International Journal of Business, Entrepreneurship and SMEs 6, no. 20 (2024): 221–27. http://dx.doi.org/10.35631/aijbes.620019.

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This conceptual paper investigates the impact of TikTok on customer purchase behaviours. It looks at the way consumers' views and decisions are influenced by influencers and short films. A conceptual model that outlines the way TikTok content, mainly those created by influencers, influences consumer decision-making is created from research that has already been published. TikTok's unique influence on consumer preferences can be attributed to its unique features, which include interactive aspects and short movies. The conceptual model provides an in-depth discussion of TikTok's influence on cus

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de Bekker-Grob, Esther W., Kirsten Howard, and Joffre Swait. "Identifying the impact of social influences in health-related discrete choice experiments." PLOS ONE 17, no. 10 (2022): e0276141. http://dx.doi.org/10.1371/journal.pone.0276141.

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Several disciplines, among them health, sociology, and economics, provide strong evidence that social context is important to individual choices. It is therefore surprising that relatively little research has been focused on integrating the effect of social influence into choice models, especially given the importance of such choices in healthcare. This study developed and empirically tested a choice model that accounts for social network influences in a discrete choice experiment (DCE). We focused on maternal choices for childhood vaccination in Australia, and used an econometric choice model

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Linta Khan and Javaria Asim. "Impact of Social Media Influencers on Purchase Intention." Research Journal of Psychology 3, no. 1 (2025): 151–65. https://doi.org/10.59075/rjs.v3i1.54.

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With an emphasis on the moderating function of source legitimacy, this study investigates how social media influencers affect customers' purchase intentions. Influencers on social media have grown to be important figures in influencing consumer behavior, especially among younger audience, Gen Z. This study investigates how influencer-generated content influences customers' attitudes, perceived behavioral control, and subjective norms, resulting in higher purchase intentions. It does this by drawing Source Credibility Theory. According to the study, as compared to influencers with lesser credib

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Rahayu, Fatik, Raymond Siregar, Kahti Ramadhia Risde, et al. "Building brand credibility to increase consumer purchase intention: The role of influencer emotional attachment." Jurnal Manajemen dan Pemasaran Jasa 17, no. 2 (2024): 293–306. http://dx.doi.org/10.25105/v17i2.19970.

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Influencer marketing is becoming more common in online shopping on social media, leading influencers to focus on improving the quality and uniqueness of their content. Previous studies have mainly focused on identifying influencer traits that affect the effectiveness of influencer marketing. This study aims to fill the gap by complementing and expanding this research using the meaning transfer model to investigate the role of emotional attachment in building brand credibility and increasing consumer purchase intention in Indonesia. Data from 268 participants were collected through questionnair

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Audrey Jessie Widyadhana. "Analisis Pengaruh Makro Influencer Dan Mikro Influencer Dalam Kol (Key Opinion Leader) Marketing Terhadap Brand Awareness Skintific." Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen 2, no. 4 (2023): 62–75. http://dx.doi.org/10.30640/inisiatif.v2i4.1412.

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Brand awareness is a crucial factor in marketing strategies that influences brand recognition and perception among consumers. This study aims to analyze the impact of macro influencer, Abel Cantika, and micro influencer, Skin Oppa, in Key Opinion Leader (KOL) marketing strategies on brand awareness for the brand Skintific. The research adopts a quantitative approach, employing survey methods and collecting data through questionnaires distributed to social media users. The collected data is analyzed using regression analysis to examine the influence of independent variables (macro influencer an

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Satpathy, Abhilash, Ansuman Samal, Kilaru Madhavi, and Raju Agrawal. "The Role of Influencer Marketing on Consumer Buying Decision." ECS Transactions 107, no. 1 (2022): 12373–80. http://dx.doi.org/10.1149/10701.12373ecst.

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The purpose of this research is to identify how influencer marketing can influence buying behavior of the consumers. To find out the same, primary data collection method was followed in this research work. Sample size was 66 however, 50 complete responses were received. From the responses it was found that most some participants directly buy products recommended by influencers while most of them check reviews about that product before buying it. Some consumers compare recommended products with other products before buying and some consumers check the price before buying. Therefore, from this i

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Gede, Dio Widyantha, Merta I. Ketut, and Asri Pratiwi Komang. "The Influence of Price, Quality of Service and Influencer Marketing on the Decision to Stay at a Villa in Badung District." International Journal of Management and Business Intelligence 2, no. 4 (2024): 291–302. http://dx.doi.org/10.59890/ijmbi.v2i4.2359.

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This research took as its object a villa/hotel in Pecatu Village, Badung Regency, with the aim of examining the influence of price, service quality and influencer marketing on the decision to stay at a villa in Badung Regency. Quantitative Multiple Regression Research Method with a sample of 84 and data analysis using SPSS Version 24. Findings from the Research: (1) Price (X1) influences decisions to stay in a positive and significant way; (2) Service Quality (X2) influences decisions to stay in a positive and significant way; (3) Influencer Marketing (X3) influences decisions to stay in a pos

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Kurihara, Yutaka. "How and What has Influenced Cryptocurrency Prices? Economic influences or political Influences." Advances in Social Sciences Research Journal 9, no. 8 (2022): 251–58. http://dx.doi.org/10.14738/assrj.98.12888.

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Cryptocurrency has been prevailing gradually with repeating fluctuation in value. Cryptocurrency is not classified as a legal currency but a private financial management system that self-managed and is not managed by central banks or governments. Cryptocurrency is different from any other currency used around the world. Unlike central bank- and government-issued currency, the value of cryptocurrency is able to be inflated as the volume of it has a finite limit. The usage of cryptocurrency enables us to send or receive any amount of currency to anyone at a very cheap cost compared to other mone

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Dey, Anindita. "Influencer Marketing: Popularity of Brand Posts Among Youth using Instagram in Guwahati, Assam." Indian Journal of Mass Communication and Journalism 3, no. 3 (2024): 16–21. http://dx.doi.org/10.54105/ijmcj.c1069.03030324.

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Influencer marketing involves companies working with online influencers to promote their products. Other influencer marketing collaborations are less concrete; influencers have massive online and social media followings. Some people have hundreds of thousands (if not millions) of followers. It is still likely that many of them will appear to be ordinary people. They may have just a thousand followers, or even fewer in some cases. Nevertheless, they will have established their reputation as industry experts. Depending on their field of expertise, these are the ones who produce the most interest

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Maritz, P. J. "Underlying influences on Ben Marais (1909-1999)." Verbum et Ecclesia 25, no. 1 (2004): 166–92. http://dx.doi.org/10.4102/ve.v25i1.266.

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This article considers various personal and academic influences on Ben Marais. The essence of these influences helped form his principles, was present in his early childhood, and is founded in his deep-rooted faith in God. Ben Marais was a child and a product of his times. The academic influences are approached through an analysis of a specific book that he claimed had influenced his thought, his MA dissertations and Ph.D-thesis. These formative influences helped determine his questioning the justification of policies in the NG Kerk.

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Liddy, Richard M. "Newman, His Influences, and His Influence." Lonergan Review 11 (2020): 76–93. http://dx.doi.org/10.5840/lonerganreview2020115.

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Anita Sukmawati, Sri Sundari, and Marisi Pakpahan. "Faktor Yang Memengaruhi Kinerja Karyawan." Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2, no. 1 (2023): 239–48. http://dx.doi.org/10.61132/maeswara.v2i1.622.

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Previous research or relevant research has a very important role in a scientific work. Through previous or related research, theories and relationships or influences between variables can be strengthened. This article reviews the factors that influence how employee performance is influenced by the work environment, job satisfaction, and commitment to the organization in a literature review in the field of Human Resource Management. The findings from this research literature are that: 1) the work environment influences employee performance; 2) job satisfaction influences employee performance; 3

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Saleh, Mohamad Zein, Dedi Purwana, and Mohammad Rizan. "Employee Organizational Citizenship Behavior in The National Tire Industry: The Impact of Workplace Quality, Organizational Commitment, Career Development, and Entrepreneurial Orientation." International Journal of Social Service and Research 2, no. 6 (2022): 553–68. http://dx.doi.org/10.46799/ijssr.v2i6.125.

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   Abstract This study intends to determine the direct and indirect effects of Quality of Work Life and Career Development on Organizational Citizenship Behavior via Organizational Commitment and Entrepreneurial Orientation. This research explains by evaluating hypotheses regarding the nature of the relationship and influence among factors. SEM (Structural Equation Modeling) analysis is utilized for statistical analysis. Results indicated that Quality of Work Life and Career Development positively influenced Organizational Citizenship Behavior; Quality of Work-Life posi

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Anindita, Dey. "Influencer Marketing: Popularity of Brand Posts Among Youth using Instagram in Guwahati, Assam." Indian Journal of Mass Communication and Journalism (IJMCJ) 3, no. 3 (2024): 16–21. https://doi.org/10.54105/ijmcj.C1069.03030324.

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<strong>Abstract:</strong> Influencer marketing involves companies working with online influencers to promote their products. Other influencer marketing collaborations are less concrete; influencers have massive online and social media followings. Some people have hundreds of thousands (if not millions) of followers. It is still likely that many of them will appear to be ordinary people. They may have just a thousand followers, or even fewer in some cases. Nevertheless, they will have established their reputation as industry experts. Depending on their field of expertise, these are the ones wh

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Gultom, Masrina, Yanti Nirmala, and Raja Ulamin Debataraja. "Meningkatkan Kinerja Karyawan yang dipengaruhi Motivasi dan Kompetensi melalui Pengembangan Karir." Widya Manajemen 6, no. 2 (2024): 110–22. http://dx.doi.org/10.32795/widyamanajemen.v6i2.5421.

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The focus of this research is to explore employee effectiveness by looking at how motivation and competence influence performance through career development. The research location was carried out at an accommodation company in Bekasi with a population of 120 employees. Data was collected using sampling techniques from 120 employees who wanted to contribute to filling in statements related to this research. Direct and indirect impacts are identified using SEM-PLS. The results show that motivation directly influences career performance and competence directly influences career performance. Compe

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M. Muslim, Muhammad Arifin, and Samudi. "PENGARUH KURIKULUM MERDEKA, EFIKASI DIRI DAN KOMPETENSI PROFESIONAL TERHADAP KINERJA GURU DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING DI SEKOLAH MENENGAH ATAS LEBAK BANTEN." Almarhalah | Jurnal Pendidikan Islam 8, no. 2 (2024): 200–211. http://dx.doi.org/10.38153/almarhalah.v8i2.109.

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Performance is a core aspect for the birth of the goals and functions of education or learning in schools. Meanwhile, teacher performance is strongly influenced by several components or factors, including: independent curriculum, self-efficacy and professional competence and job satisfaction. This research aims to examine and analyze the influence of the independent curriculum, job satisfaction and professional competence with self-efficacy as an intervening variable. The research sample consisted of 100 respondents. This research approach uses quantitative survey research, and data collection

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Gupta, Poonam Ramchandra, and Dr Saumitra Sushil x. Dr. Saumitra Sushil Sawant. "A Study of Innovative Trends in E-Commerce with Reference to Beauty and Personal Care Industries." International Journal of Research and Review 12, no. 5 (2025): 127–38. https://doi.org/10.52403/ijrr.20250516.

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The beauty and personal care industry in Mumbai is undergoing significant shifts due to evolving e-commerce trends. However, the interplay between customer satisfaction, technological innovations, and brand influencer marketing remains underexplored. This study examines the relationships between customer satisfaction and purchase sources, gender-based perceptions of augmented reality (AR) and virtual reality (VR), and age-based influences of brand influencers on e-commerce growth. A descriptive research design was employed, using non-probability convenience sampling to collect data from 115 pa

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Primastika, Elvira Aprilia, and Indah Respati Kusumasari. "The Influence of Influencer Marketing, Online Customer Review, and Brand Image on the Purchase Intention of Sea Makeup Setting Spray Products." Formosa Journal of Multidisciplinary Research 4, no. 3 (2025): 1061–78. https://doi.org/10.55927/fjmr.v4i3.86.

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In the era of digitalization, marketing strategies continue to evolve, one of which is through influencers. The influencer's social media content significantly impacts purchase intention. The factors of influencer marketing, online customer review and brand image, which have an important role in shaping the perception of a product. The influence of influencer marketing, online customer review, and brand image on purchase intention of Sea Makeup setting spray products. This study uses an associative approach with quantitative methods. As a research sample, Sea Makeup's Instagram followers were

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Kristian and Ibnu Harris. "The Effectiveness of Mega Influencers, Macro Influencers, and Micro Influencers in Forming Brand Evangelists." Jurnal Ilmiah Manajemen Ubhara 5, no. 02 (2023): 254–63. http://dx.doi.org/10.31599/jimu.v5i02.2992.

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Purpose – The aim of this research is to determine the order of effectiveness of each type of influencer, namely mega, macro and micro influencers, in the formation of people who will become brand evangelists for culinary MSMEs in the city of Batam. Design/methodology/approach – The research method used in this research is a descriptive qualitative research method, using interview techniques and literature study. Findings – The number of followers affects the level of trust and the content influences the level of interaction. Research limitations/implications – This research did not take inter

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Gerlich, Michael. "The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI." Administrative Sciences 13, no. 8 (2023): 178. http://dx.doi.org/10.3390/admsci13080178.

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In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to investigate the impact of virtual influencers on customers and whether there is a direct impact on human influencers due to the rise of virtual influencers in the industry. The study employed a questionnaire-based survey method to collect and analyse responses from a sample of 357 participants. The questions focus on trust, credibility, expertise

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Syarif, Rahmat, Kiki Reski Ramdhani Sucipto, Al Isra Denk Rimakka, and Andi Ahmad Dzaki Maheza Pratama. "Social Media Food Influencers and Follower’s Local Food Purchase Intention: A Parasocial Relationship Perspective." Journal of Consumer Sciences 10, no. 1 (2025): 173–96. https://doi.org/10.29244/jcs.10.1.173-196.

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Background: The presence of Social Media Food Influencers (SMFIs) has created a new landscape in local food tourism. Despite extensive studies focusing on the crucial role of influencer marketing through the lens of parasocial relationships, how SMFIs can foster these relationships and consequently influence their followers' intentions to purchase local food remains underexplored. Purpose: This research examines how the parasocial relationship between SMFIs and their followers influences the latter's intention to purchase local food. Method: This research employed the quantitative approach. It

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Devi Khoiriyah and Ety Dwi Susanti. "Pengaruh Online Customer Review, Food Influencer dan Content Marketing terhadap Tingkat Kunjungan Bakso Mas Roy Cabang Surabaya Timur." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 5, no. 5 (2024): 3588–602. http://dx.doi.org/10.47467/elmal.v5i5.1749.

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This research aims to determine the influence of online customer reviews, food influencers, and content marketing on the level of customer visits at Bakso Mas Roy East Surabaya Branch. The research was carried out using quantitative methods with an associative approach, the population used was all customers of the East Surabaya branch of Mas Roy meatballs. A sample of 194 respondents who were met by the author at the research location, these results were obtained using the Slovin formula. The research results show that the online customer review variable (X1) is 0.000 < 0.05. t-calculated v

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Aiman, Dwi Feni. "IDENTIFIKASI DAYA TARIK SOSIAL MEDIA INFLUENCER TASYA FARASYA." Jurnal Visi Komunikasi 19, no. 02 (2020): 289. http://dx.doi.org/10.22441/visikom.v19i02.14205.

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Social media influencer as a strategy that markets products, with a variety of social media platforms such as Instagram, YouTube, Facebook and other social media, social media influencers provide Brands to market and advertise directly to their target audience. There are several influencers that have been categorized according to the skills or concepts they made from the beginning, such as beauty influencers, influencers whose concept of beauty. Through reviews given by social media influencers will add value to the Brand's credibility and increase public awareness of the Brand so that the pub

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Kumar, Aman. "THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON CONSUMER BEHAVIOR: A CASE STUDY OF INSTAGRAM INFLUENCERS ON NIKE." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32929.

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In the era of digital marketing, social media influencers have emerged as powerful catalysts shaping consumer behaviour and brand perceptions. This study investigates the impact of Instagram influencers endorsed by Nike on consumer behaviour in India, focusing on brand perceptions, attitudes, purchase decisions, and brand loyalty. Through a mixed-methods approach combining quantitative surveys, qualitative interviews, and content analysis, data was collected from 150 participants representing diverse demographic segments. Key findings reveal that exposure to Instagram influencers positively in

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Suhada, Karya, Lila Setiyani, Siti Aisyah, and Fitria Nurapriani. "Analysis of the Effect Quality Service on Telkomsel Customer Satisfaction in Karawang with the Servqual Method." Buana Information Technology and Computer Sciences (BIT and CS) 2, no. 1 (2021): 26–30. http://dx.doi.org/10.36805/bit-cs.v2i1.1272.

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This study aims to determine the effect of service quality an important factor of the service business is the assessment of service quality which is strongly influenced by the perceptions and expectations of each customer. The dimensions of service quality are divided into 5 main dimensions, namely: reliability, responsiveness, assurance, empathy and tangible.This study includes associative research or relationships using quantitative approach. The sample in this study was Telkomsel customers in Karawang Regency who used the MyTelkomsel application. A sample of 100 respondents was determined t

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Putri, Nadia Ramadhani Nugroho, and Tanti Handriana. "Product-Influencer Fit terhadap Attitude Toward Influencer, Influencer Credibility, Attitude Toward Product dan Dampaknya pada Purchase Intention Produk Whitelab." Journal of Management and Bussines (JOMB) 6, no. 2 (2024): 579–94. http://dx.doi.org/10.31539/jomb.v6i2.9386.

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This research aims to investigate the influence of product-influencer fit on attitudes towards influencers, influencer credibility, attitudes towards products, and their impact on purchase intentions. We also wanted to see the compatibility between the Whitelab Cera-Mug Barrier Moisturizing Gel product and the influencer Bintang Emon. A quantitative approach was used in this research, using SEM-PLS analysis techniques and the SmartPLS 3.0 application to test the data. Respondents consisted of Bintang Emon followers who were aware of the Whitelab Cera-Mug Barrier Moisturizing Gel product promot

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Gusfi, Dhiya Athaya, and Marheni Eka Saputri. "INFLUENCE OF THE QUALITY OF ELECTRONIC SERVICES (WEBSITE DESIGN, CUSTOMER SERVICE, SECURITY/PRIVACY, FULFILMENT) ON CUSTOMER SATISFACTION AND REPURCHASE INTEREST IN THE McDONALD'S APPLICATION." Jurnal Sosioteknologi 23, no. 1 (2024): 66–77. http://dx.doi.org/10.5614/sostek.itbj.2024.23.1.4.

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With increasingly rapid advances in technology, many companies are innovating in online sales to increase consumer convenience in ordering food. Currently, competition between companies is getting tighter, encouraging companies to continue to improve service quality in order to gain repeat purchase interest from customers. This research was conducted to explore the influence of electronic service quality, including aspects such as website design, customer service, security/privacy, and fulfillment, on customer satisfaction and repurchase interest in the McDonald's application. The research pop

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KALINOVÁ, EVA, and ADÉLA NEUBERGOVÁ. "INFLUENCER COMMUNICATION ON THE SOCIAL NETWORK INSTAGRAM." AD ALTA: 11/02 11, no. 2 (2021): 107–11. http://dx.doi.org/10.33543/1102107111.

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The topic of influencers has been a widely used word in recent years. It is a person who, through social media networks, influences the target groups of their followers. The aim of this paper is to analyze the communication of selected influencers on the social platform Instagram. Using classification analysis, data on individual influencers are presented. For the sake of interesting results and the proof that the success of an influencer does not only depend on how many followers they have on their profile, the influencers were selected with the help of respondents who assessed them independe

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Xu, Jing. "Impacts of the Influencers' Characteristics on Purchase Intention: A Case of Chinese Live Commerce." Global Convergence Research Academy 2, no. 1 (2023): 1–13. http://dx.doi.org/10.57199/jgcr.2023.2.1.1.

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The rapid development and popularity of online media technology, live commerce platforms have emerged and are rapidly developing. Live commerce has become not only a simple form of entertainment, but also an important means for consumers to obtain information and to communicate. Nowadays, the e-commerce live broadcast jointly created by live broadcast and e-commerce has created a lot of attention. Especially with the rapid development of self-media, there are many influencers in the live commerce. These influencers sharing and disseminating product infonnation will have an impact on the consum

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Sebastin, P.S. Beskilin. "Samskaras: Their Significance and Benefits." Vidyankur: Journal of Philosophical and Theological Studies XIX/1, Jan 2021 (2021): 55–64. https://doi.org/10.5281/zenodo.4897198.

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<em>Samskara</em> is a process of purifying the human person and adding goodness as well in various times of life. It is not only making oneself good but also making others even good. It is a way to happy living. It is also known as a well-planned action. <em>Samskara</em> helps one to grow spiritually in life at the same it helps in the physical growth of the human person as well.<em> Samskara</em> also has to play a key role in moulding every society. Along with this purpose, there are also various other purposes for <em>samskara</em> on earth. <em>Samskara</em> also motivates our thoughts,

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Ekasari, Ayu. "PENGARUH LOCUS OF CONTROL, PERCEIVED RISK, VOTER DECISION INVOLVEMENT dan VOTER SATISFACTION TERHADAP VOTING STABILITY PEMILIH." Media Riset Bisnis & Manajemen 6, no. 2 (2020): 85–106. http://dx.doi.org/10.25105/mrbm.v6i2.8141.

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The study examines the electoral psychology of Indonesian voters during the presidential Election 2004 by applying consumer behavior theory. The focus of the research is to explore the effects of locus of control, perceived risk, voter decision involvement and voter satisfaction on voling stability. The results indicated that tocus of control influences perceived risk, then, perceived risk influences voter decision involvement. Nexl, voter decision involvementinfluences voter satisfaction, which in tun influences voting slability. This means that the propensity to vote for the same candidate i

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Pathak, Dr Niranjan Deo. "DIGITAL INFLUENCE MARKETING HOW SOCIAL MEDIA SHAPES CONSUMER BUYING INTENTIONS." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04354.

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Abstract: In recent years, social media has revolutionized the way consumers interact with brands and make purchasing decisions. Digital influence marketing—leveraging influential social media personalities to promote products—has emerged as a powerful strategy for businesses aiming to reach and engage target audiences effectively. The rise of influencers on platforms such as Instagram, YouTube, TikTok, and Facebook has changed traditional marketing paradigms, enabling more personalized and authentic brand communication. This research paper explores the mechanisms by which social media influen

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Permatasari, Asti Ayu Wulan, Purnomologi Ursila Nilamsari, and Rayini Dahesihsari. "JENIS PENGARUH KELOMPOK REFERENSI DALAM PEMBELIAN PRODUK FASHION BERMEREK TIRUAN PADA INDIVIDU DEWASA AWAL." Jurnal Perkotaan 12, no. 1 (2021): 53–66. http://dx.doi.org/10.25170/perkotaan.v12i1.2238.

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The research aims to describe the references group influences on the consumption of counterfeit branded fashion products on early adulthood individuals. Reference groups refers to individuals or group that become references for individual to forming her/his values and attitudes. Since 2014, the most counterfeit product consumption is fashion, which results on economic loss up to 41 billion rupiahs. Previous study showed that the consumption of counterfeit products was not only influenced by the high price of the original products, but also by psychological aspects, such as motivation to be see

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Brooks, Jeffrey S., and Terri N. Watson. "School Leadership and Racism: An Ecological Perspective." Urban Education 54, no. 5 (2018): 631–55. http://dx.doi.org/10.1177/0042085918783821.

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This article reports results from a single-school case study that explored the ways racism influences (and is influenced by) racism. The study examined the ways racism is manifest at different levels of the system: individual, dyadic, subcultural, institutional, and societal. In doing so, the authors sought to understand how racism influences leadership practice within and across each of these levels, meaning as a whole they were considered as an ecological model. Findings suggested pretext, context and posttext are important, and that individual educators’ leadership is influenced by ever-cha

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Hanas, Muhammad Yusuf, Imam Suyudi, Muh Adnan Hudain, Andi Ihsan, and Ahmad Adil. "The Emphasis of Explosive Power, Flexibility, and Motivation Judging from Back Kick Speed on BKMF Athletes." ETDC: Indonesian Journal of Research and Educational Review 3, no. 2 (2024): 146–55. https://doi.org/10.51574/ijrer.v3i2.1487.

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This research objective is to determine the influence of explosive power, flexibility, and motivation in terms of back kick speed in the pencak silat sport. This research is a type of correlational research. The population of this study was all BKMF pencak silat athletes at Makassar State University, with a total research sample of 15 athletes using the Total Sampling method. The data analysis technique used is a descriptive analysis technique using the SPSS Version 21.00 system at a normal level of α 0.05. Judging from the results of the data analysis, the researcher can conclude that: (1) Ex

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Perry, Anna. "Factors comprehensively influencing acceptance of 3D-printed apparel." Journal of Fashion Marketing and Management 21, no. 2 (2017): 219–34. http://dx.doi.org/10.1108/jfmm-03-2016-0028.

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Purpose The purpose of this paper is to incorporate an extended technology acceptance model (TAM) and examine how various factors comprehensively influence and determine consumers’ perceptions, attitude, and usage intention of 3D-printed apparel. Design/methodology/approach An online survey was designed using established measures and 1,002 participants were recruited. Findings All external variables were related. Beyond indirect influences, tech optimism still moderately influenced ease of use, but weakly influenced attitude; aesthetics still strongly influenced usefulness and attitude, but we

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Chuang, Chun-Ling, Hong-Lin Tian, and Rong-Ho Lin. "Integrating Certainty Effect and Noninteractive Social Influence Into Impulse Buying." Social Behavior and Personality: an international journal 43, no. 5 (2015): 777–93. http://dx.doi.org/10.2224/sbp.2015.43.5.777.

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We integrated certainty effect and noninteractive social influence into impulse buying, and explored the relationships between impulse buying tendency and intention in regard to the impacts of certainty effect and social influence. We selected 2 certainty effects (1-phase and 2-phase discounts) and 3 social influences (number, proximity, and strength) that stimulate consumers' impulse buying intention for a unique product. The participants were 416 students at 5 universities in northern Taiwan. Results of structural equation modeling indicated that impulse buying tendency positively influenced

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Gigante, Kenneth Ian. "Influences to the Students' Choice of a Track and a Strand Among Grade 10 Students of Cristo Rey High School: An Analysis." Psychology and Education: A Multidisciplinary Journal 20, no. 2 (2024): 225–33. https://doi.org/10.5281/zenodo.11264274.

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The study aimed to describe and analyze the influences to the students’ choice of a track and strand in senior high school among grade 10 students of Cristo Rey High School. Employing the descriptive-correlational method of research, 253 respondents were chosen using random sampling technique from different year levels were surveyed using the questionnaire method. Frequency and mean computation were utilized in describing the influences under childhood aspirations, family/relative influences, peer/friends influences, values, perceive in-demand jobs, socio-economic status, and school guid

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