Relevant bibliographies by topics / Influencia de los Multimedia

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Academic literature on the topic 'Influencia de los Multimedia'

Author: Grafiati
Published: 7 June 2025
Last updated: 9 July 2025

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Journal articles on the topic "Influencia de los Multimedia"

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Rocha Ruiz, Ernesto. "Impacto de las TIC en el aprendizaje de estudiantes universitarios." RIEE | Revista Internacional de Estudios en Educación 11, no. 1 (2011): 1–10. http://dx.doi.org/10.37354/riee.2011.105.

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El propósito de esta investigación fue determinar la influencia de las nuevas tecnologías de la información y comunicación (TIC) en el proceso de enseñanza y aprendizaje. Es un estudio correlacional bivariado, con un diseño de investigación cuasi-experimental con pre-prueba, post-prueba y grupos intactos. Los resultados de las pruebas t de Student reflejan diferencias significativas entre las post-pruebas del grupo control y del grupo experimental. La conclusión más relevante es la influencia positiva de los materiales multimedia en el proceso de enseñanza y aprendizaje. La contribución es una propuesta técnica para la elaboración de material multimedia de diferentes asignaturas, como una alternativa para aprovechar al máximo las aulas interactivas y mejorar las prácticas pedagógicas.
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Murciano, Marcial. "Poder económico e influencia social: los retos de la concentración mediática para la democracia." Doxa Comunicación. Revista interdisciplinar de estudios de comunicación y ciencias sociales, no. 2 (December 2004): 41–51. http://dx.doi.org/10.31921/doxacom.n2a3.

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Los procesos de concentración en el sector de los medios de comunicación son un fenómeno característico de la moderna industria cultural. Diversas transformaciones producidas en la última década han alterado el difícil equilibrio entre los poderes económicos, políticos y sociales y la libertad de acceso al sistema de medios de comunicación. El artículo analiza estas tendencias en los procesos de concentración producidos durante la última década, valorando los retos que suponen los últimos cambios tecnológicos y la generalización de los grandes grupos multimedia para la libertad de expresión y la democracia.
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Toalombo, Magdalena, Veronica Montenegro, and Galo Xavier Tamayo Rodríguez. "Manejo de Herramientas Multimedia por Docentes de Educación Superior como Estrategia de Aprendizaje del inglés como Lengua Extranjera." Revista Científica de Ciencias Humanas y Sociales RECIHYS 1, no. 3 (2023): 8–15. http://dx.doi.org/10.24133/recihys.v1i3.3321.

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Este artículo aborda una revisión bibliográfica del uso de herramientas multimedia por docentes en la enseñanza de inglés como lengua extranjera (EFL) en instituciones de educación superior; su objetivo es analizar el uso de herramientas multimedia como estrategia metodológica en el aprendizaje de inglés para evaluar su implementación e influencia en el proceso de aprendizaje del idioma, a través de una revisión de literatura académica. Destaca la importancia del uso de herramientas multimedia para mejorar el aprendizaje de idiomas en contextos universitarios y rendimiento académico. La metodología aplicada se basa en una investigación de la literatura académica con la justificación, selección, revisión bibliográfica, organización y redacción del artículo. Se buscó responder a cómo los docentes de educación superior incorporan y utilizan las herramientas multimedia para enriquecer el proceso de enseñanza-aprendizaje del inglés; y a partir del análisis realizado, los resultados muestran una diferencia significativa en la selección y uso de herramientas multimedia y la adaptación de docentes a este complejo entorno de enseñanza. El impacto positivo en el aprendizaje del inglés está respaldado por la teoría cognitiva y modelos pedagógicos que enfatizan la creación de conocimiento, con una incidencia positiva en el aprendizaje de inglés. Sin embargo, existen barreras técnicas: la falta de capacitación continua docente y la discordancia de la competencia digital de los docentes como factores cruciales en el proceso de enseñanza; por lo tanto, para integrar con éxito estas herramientas, es necesario invertir más en la formación docente y el desarrollo de estrategias de enseñanza contextualizadas.
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Mammadzade, Vusal Sayyaf. "The process of adaptation of the media into the multimedia journalism." Scientific Bulletin 4 (2021): 118–25. http://dx.doi.org/10.54414/wklb4548.

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The presented article discusses the changes in the modern media in the process of adaptation to multimedia journalism. The process of adaptation influenced the structure of newsrooms and the duties of journalists. As a result of the process, new definitions have emerged. In the article, multimedia journalists considered the main images of the period of multimedia journalism were mentioned. They have similarities with the “universal journalist” definition. On the other hand, the article describes how the changing media is integrated into multimedia journalism with the demands of the modern audience. The article is based on journalism theorists' books and academic writings on multimedia journalism. In the research process, the analysis was carried out on the basis ofsamples, and the results obtained were noted at the end of the study.
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Linares Romera, Diego. "Influencia de la Web 2.0 en el uso de las herramientas de autoría multimedia: estudio preliminar." Obra digital, no. 7 (October 1, 2014): 92. http://dx.doi.org/10.25029/od.2014.48.7.

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Andraus Quintero, Cesar Enrique, and Jorge Gutiérrez Fernández. "El impacto de las Redes Sociales en la difusión de contenidos políticos en la ciudad de Portoviejo." ReHuSo: Revista de Ciencias Humanísticas y Sociales 9, no. 2 (2024): 1–15. http://dx.doi.org/10.33936/rehuso.v9i2.6431.

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En la actualidad, las Redes Sociales (RS) han trascendido su función original y han redefinido la interacción social y política. El presente estudio analiza el impacto de las RS en la difusión de contenidos políticos en la ciudad de Portoviejo. Se centra en cómo las RS han influido en la propagación y recepción de contenidos políticos en la ciudad de Portoviejo, Ecuador. Los objetivos se dirigieron a identificar las plataformas de RS preferidas, evaluar los formatos de contenido político y medir su influencia en las opiniones políticas. La metodología adoptada fue un enfoque mixto, con diseño transversal y prospectivo. Se utilizó una encuesta física anónima, validada con coeficientes de concordancia y Alfa de Cronbach. Los resultados destacan preferencias RS (Facebook, Instagram, TikTok, YouTube), diversificación de contenidos multimedia, exposición a perspectivas políticas diversas, influencia en opiniones y decisiones de voto, niveles variables de participación en línea y mejora en el discurso político. También se observaron diferencias demográficas y generacionales en el uso e influencia de RS. Estos hallazgos enriquecen la comprensión del panorama político en Portoviejo, proporcionando conocimientos esenciales para la toma de decisiones políticas informadas y estrategias efectivas en la era digital.
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Syarif, Muhammad Ilham, Anita Tania, Niki Dian Permana P, Diniya Diniya, and Atri Waldi. "DEVELOPING ANDROID APPLICATION ASSISTED BY ANDROMO FOR SOLAR SYSTEM LEARNING." Jurnal Kumparan Fisika 6, no. 2 (2023): 149–56. http://dx.doi.org/10.33369/jkf.6.2.149-156.

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ABSTRAK Pesatnya perkembangan teknologi informasi salah satunya dipengaruhi oleh perkembangan teknologi dan handphone yang semakin maju, sehingga dapat dikatakan perkembangan keduanya sangatlah erat dan berjalan beriringan. Multimedia merupakan gabungan beberapa komponen seperti teks, audio, video, animasi, dan gambar yang berguna untuk menunjang proses pembelajaran, karena visualisasi dalam bentuk animasi sangat diperlukan untuk materi yang disampaikan oleh guru. Tujuan dari penelitian ini adalah mengembangkan produk aplikasi android dan untuk mengetahui penilaian terhadap produk yang telah dihasilkan oleh peneliti dan peneliti dapat mengetahui respon produk kepada siswa. Hasil penilaian yang dilakukan responden terhadap produk yang dihasilkan peneliti adalah produk yang dihasilkan sangat baik, hal ini dibuktikan dengan total skor rata-rata sebesar 20 dengan keterangan produk yang dihasilkan sangat baik dimana produk tersebut dinilai dari beberapa aspek, termasuk kemudahan penggunaan, presentasi, keterbacaan dan peran multimedia. Kata kunci: Multimedia, Andromo, IPA ABSTRACT The rapid advancement of information technology, heavily influenced by the ever-advancing mobile phone technology, has led to a closely intertwined development of the two. Multimedia, comprising components such as text, audio, video, animation, and images, plays a vital role in supporting the learning process. This is especially important because visual aids, in the form of animations, are essential for conveying instructional material. The primary aim of this study is to evaluate the products created by the researchers. The significance of this research lies in enabling the researchers to identify areas for improvement in the multimedia products they have developed. The assessment conducted by respondents on the researcher-produced products yielded highly positive results, with an average score of 20. These results confirm the products' excellence, with evaluations encompassing factors like user-friendliness, presentation, readability, and the multimedia's overall contribution to the learning experience. keywords, Multimedia, Andromo, IPA
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Sukmawati, Erlina, and Rahmat Mulyono. "Factors Influencing the Selection of Multimedia Engineering Expertise Competencies." Edunity : Kajian Ilmu Sosial dan Pendidikan 2, no. 3 (2023): 352–67. http://dx.doi.org/10.57096/edunity.v2i3.69.

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Each Expertise Competency has its own enthusiasts, they have certain considerations before selecting a skill competency. Likewise with students who choose the Multimedia Engineering Skills Competency. They also have special considerations. For students who wish to choose the Multimedia Engineering Skills Competency, they will consider their talents, interests, personality, motivation, aspirations, perceptions or views, and the job opportunities they will get after graduating later by looking at the needs of the world of work and the number competitors, as well as encouragement from parents and peers for a job or for the Competency of Multimedia Engineering Skills itself. The considerations of each student are different from each other. This is because they have different talents, interests, personalities, motivations, aspirations and perceptions or views in assessing a Skills Competency, especially the Multimedia Engineering Skills Competency. Based on observations and field facts when carrying out activities at the Yogyakarta Vocational School, namely, the number of students who do not have basic talents and skills choose the Multimedia Engineering Skills Competency. In addition, some students complained in following the lesson. This is because they are forced to follow the wishes of their parents without considering the talents, interests, and basic skills possessed by students. In addition, there are some students who enter the wrong Skills Competency because of a lack of information about the Skills Competencies in SMKN 3 Yogyakarta. Of course this will make it difficult for students to follow the lesson and affect the motivation and achievement of student learning. The large number of student considerations in choosing a Skills Competency, made the writer interested in researching the effect of the interest of class X students choosing the Multimedia Engineering Skills Competency by taking the title The Influence of Interests of Class X Students in terms of Intrinsic and Extrinsic Factors on the Selection of Multimedia Engineering Skills Competency at SMKN 3 Yogyakarta . This study aims to determine the influence of class X students' interest in choosing the Multimedia Engineering Skills Competency, how much student interest is viewed from intrinsic factors and how much student interest is viewed from extrinsic factors. This research is an ex-post facto research with a quantitative approach. The population used is class X Multimedia Engineering Skills Competency at SMKN 3 Yogyakarta. Data collection uses questionnaires and documentation. Data analysis techniques using descriptive analysis techniques and multiple linear regression. The results of the study show that there is a positive and significant influence of the Intrinsic Factors and the Extrinsic Factors on the Selection of Multimedia Engineering Skills Competency. This is indicated by the correlation coefficient of 0.735, the determinant coefficient of 0.540, the effective contribution of intrinsic factors and extrinsic factors of 54%. The effective contribution of intrinsic factor is 4.8%. The interest of Class X students in terms of intrinsic factor is very high category as many as 8 students (22.9%), high category 19 students (54.3%), medium category 7 students (20%) and low category 1 student (2.9%). The data shows that the interest of class X students in Multimedia Engineering Skills Competency in terms of intrinsic factors is greatest in the high category. Then it can be explained from the intrinsic factors which include factors of willingness, pleasure, talent and motivation. Of these factors that give the biggest contribution is the factor of will. The interest of class X students in terms of extrinsic factors included 2 students (5.7%) in the very high category, 9 students (25.7%) in the high category, 19 students (54.3%) in the medium category, 4 students in the low category ( 11.4%) and very low category 1 student (2.9%). The data shows that the interest of class X students in Multimedia Engineering Skills Competency in terms of extrinsic factors is the largest in the medium category. Then it can be explained from extrinsic factors which include family and community environmental factors. Of these factors that give the biggest contribution is the family environment factor.
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López Bustos, Diego Saúl, María Vanesa Gualli Gomez, Tatiana Lisbeth Pilamunga Benavides, Elsa Petrona Paucar Viñan, María Teresa Vacacela Buñay, and Wong Yong Pompilio Daniel. "Integración de tecnologías multimedia en la enseñanza de la comprensión lectora: Un enfoque interactivo para la educación básica." Ciencia Latina Revista Científica Multidisciplinar 9, no. 1 (2025): 70–89. https://doi.org/10.37811/cl_rcm.v9i1.15491.

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El documento denominado "Incorporación de tecnologías multimedia en la instrucción de la comprensión lectora: "Un enfoque interactivo para la educación básica" examina la influencia de las herramientas multimedia en la evolución de las competencias de comprensión lectora en estudiantes de nivel básico. En un escenario en el que las tecnologías digitales están revolucio-nando los procesos educativos, el presente estudio examina cómo los recursos multimedia, tales como videos interactivos, plataformas digitales y aplicaciones de lectura, pueden potenciar de manera significativa la comprensión lectora y la motivación de los alumnos. La investigación se llevó a cabo mediante un enfoque mixto, integrando metodologías cuantitativas y cualitativas para lograr una perspectiva holística. La población estudiada comprendió 120 alumnos de nivel básico, divididos en un grupo experimental que empleó herramientas multimedia y un grupo de control que adoptó métodos tradicionales. A lo largo de un semestre académico, los alumnos pertenecientes al grupo experimental participaron en tareas concebidas con tecnologías interacti-vas, incluyendo el análisis de textos a través de aplicaciones móviles, la elaboración de mapas conceptuales digitales y la realización de ejercicios interactivos en plataformas como Kahoot y Edmodo. Los hallazgos cuantitativos indicaron que el grupo experimental logró una mejora promedio del 35% en sus calificaciones en pruebas estandarizadas de comprensión lectora, en contraste con el 15% del grupo de control. Adicionalmente, las encuestas revelaron que el 87% de los alumnos pertenecientes al grupo experimental percibieron las herramientas multimedia como estimulantes y beneficiosas para su proceso de aprendizaje. La información cualitativa, recolectada mediante entrevistas a docentes y alumnos, subrayó que las tecnologías multimedia no solo incrementaron el interés por la lectura, sino que también promovieron el pensamiento crítico y la colaboración en actividades grupales. Pese a los hallazgos favorables, la investiga-ción detectó obstáculos, tales como la brecha digital en el acceso a dispositivos tecnológicos y la exigencia de formación pedagógica para la efectiva implementación de estas herramientas. Las conclusiones del artículo enfatizan que la incorporación de tecnologías multimedia en la instruc-ción de la comprensión lectora tiene el potencial de modificar los procesos de aprendizaje, siempre y cuando se combine con estrategias pedagógicas inclusivas y un acceso equitativo a la información. En última instancia, se aconseja persistir en la investigación de cómo estas herra-mientas pueden ser adaptadas a diversos contextos educativos con el objetivo de optimizar su impacto.
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Al-Ajmi, Najla'a H., and Zainab Aljazzaf. "Factors Influencing the Use of Multimedia Technologies in Teaching English Language in Kuwait." International Journal of Emerging Technologies in Learning (iJET) 15, no. 05 (2020): 212. http://dx.doi.org/10.3991/ijet.v15i05.12277.

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The way of learning and teaching has been improved and the term of learning is developed. Generally, many researchers try to identify the important factors that affect the usage of multimedia in teaching and learning. However, there are few studies in this area specifically in Kuwait. Therefore, this study comes to fill this gab and identify the factors that influence the usage of multimedia technologies in teaching English language in Kuwait. Consequently, a research model is developed. To evaluate the proposed model, questionnaire is developed and the empirical data is collected and analyzed. The results reveal that there are seven factors that have an impact in using multimedia in teaching English subject, which are: facilitation, motivation, performance, behavioral, social, pedagogical, and effort factors. Moreover, the study proves that instructors have positive perceptions of multimedia technologies, but still need more supplements and supports.
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Dissertations / Theses on the topic "Influencia de los Multimedia"

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Villasevil, Marco F. Xavier (Francesc Xavier). "Influencia de los multimedia (TIC-TAC) en el proceso enseñanza/aprendizaje." Doctoral thesis, Universitat Politècnica de Catalunya, 2016. http://hdl.handle.net/10803/385747.

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There is a gap between the potential of ICT incorporated into classrooms and limited renewal of the educational process and thechnology is nothing without pedagogical innovation. ICT/TAC have been incorporated in our univers ities, often associated with little participatory policies and teaching practices. For example, in many cases they have simply replaced the traditional blackboards for Power Point presentations and the queues in reprographics have disappeared, "hanging" files on Campus. This problem leads us to conclude that neither at the beginning of this investigation, nor now, it doesen't exist, for the training of the future engineers, a docent methodology equal to the proposed that have been applied and evaluated successfully in its aplication; and in this research it has also elaborated, implemented and evaluated multimedia tools "ad hoc"; although we do observe essays with proposals that collect partial and isolated aspects of it. In a synthetic way, this is precisely what gives this present Thesis: A tool multimedia designed specifically to apply with a methodology that links with the premises of new European Higher Education Area; and further proposes a real change in the mentalities and docent structures of the technical education, avoiding any temptation of "cosmetic" changes. A methodology wiht a multimedia that pivot on the learning, on the training on skills, abilities and dexterity; it means, a balanced training that provides an adequate personal competence, oriented to the employability and to the knowledge generation. It is therefore we have proposed and achieved the following objectives: * Develop a multimedia supported by a methodological system to allow the students achieve metacognitive levels that facilitate the labor marked access and let them evolve quickly toward an expert engineer levels. * Determine the influence that has the "ad hoc" multimedia applied to the methodological process proposed about the conceptual and procedural learning. * Apply and check the influence of both the model and the multimedia in engineering studies about the meta-cognitive development and in the autonomy or self-regulatory capacity of the student. * Investigate the student attitudinal change by appliying multimedia "ad hoc". * Promote the meta-knowledge of students of Engineering. Provide solutions to the current problems in the formation of the future Engineer, in the social and technological context. Strengthen the type of skills needed to develop successful professional work related to desingn and diagnosi.<br>Existe un desfase entre la potencialidad de las TIC incorporadas a las aulas y la escasa renovación del proceso pedagógico, y la tecnología no es nada sin la innovación pedagógica. Las TIC/TAC se han ido incorporando en nuestras universidades, a menudo asociadas a prácticas docentes directivas y poco participativas. Por ejemplo, en muchos casos simplemente se han sustituido las tradicionales pizarras por presentaciones "Power Point" y han desaparecido las colas en reprografía, "colgando" los archivos en el Campus. Esta problemática nos lleva a concluir que ni al inicio de la presente investigación, ni en la actualidad, existe de manera generalizada en la formación de los futuros Ingenieros una metodología docente de características iguales a la planteada y que haya sido aplicada y evaluada con éxito en su aplicación; y en la presente investigación además se han elaborado, aplicado y evaluado herramientas multimedia "ad hoc"; aunque si vamos observando ensayos con propues tas que recogen aspectos parciales y aislados de la misma. Dicho de manera sintética, esto es lo que aporta precisamente la presente Tesis: Unos multimedia diseñados específicamente para aplicar junto a la metodología que enlaza con las premisas del nuevo Espacio Europeo de Educación Superior; y que además propone un cambio real en las mentalidades y estructuras docentes de las enseñanzas técnicas, evitando cualquier tentación de cambios cosméticos. Una metodología con unos multimedia que pivotan sobre el aprendizaje, sobre la formación en competencias, capacidades y destrezas; es decir, una formación equilibrada que proporcione una competencia personal suficiente, orientada a la empleabilidad y a la generación de conocimiento. Es por ello que se han planteado y conseguido los siguientes objetivos: * Elaborar unos multimedia apoyados en un sistema metodológico destinado a conseguir que los alumnos alcancen unos niveles meta cognitivos que le faciliten la salida al mundo laboral y le permitan evolucionar en poco tiempo hacia los niveles de un Ingeniero experto. *Determinar la influencia que los multimedia "ad hoc" aplicados al proceso metodológico propuesto tienen sobre el aprendizaje conceptual y procedimental. *Aplicar y comprobar la influencia que ejercen tanto el modelo como los multimedia propios, en los estudios de Ingeniería, sobre el desarrollo meta-cognitivo y en la autonomía o capacidad de autorregulación del alumno. * Investigar el cambio actitudinal del estudiante al aplicar los multimedia "ad hoc". * Potenciar el meta-conocimiento de los alumnos de Ingeniería. *Aportar soluciones a la problemática actual en la formación del futuro Ingeniero, en el contexto social y tecnológico. * Potenciar el tipo de habilidades que se requieren para desarrollar con éxito los trabajos profesionales relacionados con diseño y diagnóstico
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Parrilla, Larissa Karina. "Multimedia Technologies' Influence on Language Acquisition in English Language Learners." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2682.

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English as a Second Language (ESL) learners at the upper elementary level have struggled to demonstrate the vocabulary required to read in English at grade-level. Although multimedia technologies have demonstrated positive effects as language acquisition educational tools at the university level, it remains unclear how useful they are for language acquisition at the elementary level. This quasi-experimental study used dual coding theory as a framework to examine the relationship between the level of reading comprehension upper elementary students developed and their construction of word meanings through use of multimedia technologies. The study utilized convenience sampling of 85 students divided into treatment and control groups in a Puerto Rican Montessori school. The treatment consisted of use of multimedia technologies that included video, audio, images, and words in a digital environment for vocabulary acquisition instruction. Data sources included pretest and posttest results for the Maze Close test that measures reading comprehension. These results were analyzed using a paired t test. Results indicated that students in treatment groups developed greater reading comprehension than did those in control groups. However, the difference in scores between the groups was not significant, so the null hypothesis was not rejected. Further research is required in order to determine whether a positive relationship can exist between multimedia technology usage and development of upper elementary student vocabulary and reading comprehension. This study indicates the importance of examining whether multimedia technology use in elementary student English reading comprehension can create reading gains for upper elementary ESL students.
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Wu, Xian. "Influence of multimedia hints on conceptual physics problem solving and visual attention." Diss., Kansas State University, 2016. http://hdl.handle.net/2097/32890.

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Doctor of Philosophy<br>Department of Physics<br>Brett D. DePaola<br>Nobel S. Rebello<br>Previous research has showed that visual cues can improve learners' problem solving performance on conceptual physics tasks. In this study we investigated the influence of multimedia hints that included visual, textual, and audio modalities, and all possible combinations thereof, on students' problem solving performance and visual attention. The participants (N = 162) were recruited from conceptual physics classes for this study. Each of them participated in an individual interview, which contained four task sets. Each set contained one initial task, six training tasks, one near transfer task and one far transfer task. We used a 2 (visual hint/no visual hint) x 2 (text hint/no text hint) x 2 (audio hint/no audio hint) between participant quasi-experimental design. Participants were randomly assigned into one of the eight conditions and were provided hints for training tasks, corresponding to the assigned condition. Our results showed that problem solving performance on the training tasks was affected by hint modality. Unlike what was predicted by Mayer's modality principle, we found evidence of a reverse modality effect, in which text hints helped participants solve the physics tasks better than audio hints. Then we studied students’ visual attention as they solved these physics tasks. We found the participants preferentially attended to visual hints over text hints when they were presented simultaneously. This effect was unaffected by the inclusion of audio hints. Text hints also imposed less cognitive load than audio hints, as measured by fixation durations. And presenting visual hints caused more cognitive load while fixating expert-like interest areas than during the time intervals before and after hints. A theoretical model is proposed to explain both problem solving performance and visual attention. According to the model, because visual hints integrated the functions of selection, organization, and integration, this caused a relatively heavy cognitive load yet improved problem solving performance. Furthermore, text hints were a better resource for complex linguistic information than transient audio hints. We also discuss limitations of the current study, which may have led to results contrary to Mayer's modality principle in some respects, but consistent with it in others.
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Cole, Sara Mae. "Ergodic ontogeny| Influences of interactive media on identity." Thesis, University of Maryland, Baltimore County, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3609856.

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<p> Video games represent the future of storytelling, changing the impact of cultural narratives in important ways through a process of learning and internalization of game content that alters players&rsquo; perceptions of self and reality. Continued rigorous research of interactive media is necessary because of the speed at which technology changes its capabilities and the dominant nature of its format&mdash;it is how many people will tell, hear, and experience stories, culture, and values in the coming years. This dissertation argues that a deeper understanding of how people play video games and what these play experiences mean must rely on interdisciplinary lenses of analysis that value player reports, programming choices, and cultural narratives equally. I establish a theoretical and methodological approach that defines elements of what it means to play video games, and study the qualitative influence of game-play on thought and behavior through pragmatic analysis of interview data. Samples of masculine discourses of game play in the United States provide a starting point for this exploration of video game impact through discussions of play theory, narratology, game programming and interaction with interactive media hardware.</p><p> Common social concerns regarding increased violence, aggression, or de-socialization as a result of this medium were not represented in the population presented in this dissertation. Players recognized the allure of the so-called negative aspects of video games, but ultimately expressed a decided disconnect between the real world and virtual experiences of play, describing cathartic and therapeutic reasons for their enjoyment of those elements. An interdisciplinary approach to video game research must be embraced, despite a constant call for quick, universal answers to their most common critiques. Foundational themes for understanding the influence of interactive digital play experiences on personal identity and ideology construction are demonstrated through thematic and sociolinguistic analyses of in-depth interview data. These include play theory, narratology, human-computer interaction theory, and player report data. I draw on the established theoretical backgrounds of these disciplines to suggest a new term, ergodic ontogeny, to describe this complex process of personal development resulting from influences of interactive digital media gaming that reach beyond play experiences.</p>
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Cameron, Donald F. "The influence of occupational therapy students' characteristics when learning with interactive multimedia." Curtin University of Technology, Science and Mathematics Education Centre, 1998. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=11872.

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This study was undertaken to assist with the development and introduction into the occupational therapy curriculum of an interactive, multimedia learning resource. The radical changes from traditional teaching/learning methodologies, focusing on instructor presentation, to a more learner active role could disadvantage some students. For instance, having to access information independently and problem-solve utilising material presented electronically may add considerable cognitive demands to the learning task. Many factors influence an individual learning in computerised interactive learning situations and these include motivation, previous experience, and a range of learner characteristics. The last factor includes styles of functioning which impact on both the interpretation of processes and the appraisal of performance levels. In many previous studies researching the use of media and learning, these factors have been isolated and their impact on user performance and attitude measured. However, with interactive multimedia, several elements combine to make research concentration on individual variables questionable. These elements include the range and mix of media used, the interactivity possible, and the degree of user control. Therefore, this exploratory study sought to establish some of the learning characteristics which combined to form statistical models in a range of participant navigational tasks. Multiple regression analysis was employed to determine the ways that individuals with differing personal characteristics make navigational decisions while browsing and problem-solving when utilising interactive learning materials. Case studies were employed to illustrate extreme cases. Personal characteristics measured included technological experience, cognitive style, learning style, computer awareness and computer anxiety. This research indicated that significant ++<br>numbers of occupational therapy students displayed a tendency towards field-independent cognitive style, activist and reflector learning styles, and an aversion to the use of computer technology. Awareness of these strengths and weaknesses and their impact on multimedia navigation can assist both students and educators to plan strategies to maximise the effectiveness of learning materials. Statistically significant models were identified for five of the six dependent navigation variables measured although their predictor strength was low. Of the independent variables, age, cognitive style, computer thoughts, and prior computer experience all occurred in two or more of the statistically significant models for the navigation performance dependent variables. The dependent variable forming the strongest statistical model was attitudes towards the learning package, representing 38% of the variance.
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Cameron, Donald. "The influence of occupational therapy students' characteristics when learning with interactive multimedia." Thesis, Curtin University, 1998. http://hdl.handle.net/20.500.11937/464.

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This study was undertaken to assist with the development and introduction into the occupational therapy curriculum of an interactive, multimedia learning resource. The radical changes from traditional teaching/learning methodologies, focusing on instructor presentation, to a more learner active role could disadvantage some students. For instance, having to access information independently and problem-solve utilising material presented electronically may add considerable cognitive demands to the learning task. Many factors influence an individual learning in computerised interactive learning situations and these include motivation, previous experience, and a range of learner characteristics. The last factor includes styles of functioning which impact on both the interpretation of processes and the appraisal of performance levels. In many previous studies researching the use of media and learning, these factors have been isolated and their impact on user performance and attitude measured. However, with interactive multimedia, several elements combine to make research concentration on individual variables questionable. These elements include the range and mix of media used, the interactivity possible, and the degree of user control. Therefore, this exploratory study sought to establish some of the learning characteristics which combined to form statistical models in a range of participant navigational tasks. Multiple regression analysis was employed to determine the ways that individuals with differing personal characteristics make navigational decisions while browsing and problem-solving when utilising interactive learning materials. Case studies were employed to illustrate extreme cases. Personal characteristics measured included technological experience, cognitive style, learning style, computer awareness and computer anxiety. This research indicated that significant numbers of occupational therapy students displayed a tendency towards field-independent cognitive style, activist and reflector learning styles, and an aversion to the use of computer technology. Awareness of these strengths and weaknesses and their impact on multimedia navigation can assist both students and educators to plan strategies to maximise the effectiveness of learning materials. Statistically significant models were identified for five of the six dependent navigation variables measured although their predictor strength was low. Of the independent variables, age, cognitive style, computer thoughts, and prior computer experience all occurred in two or more of the statistically significant models for the navigation performance dependent variables. The dependent variable forming the strongest statistical model was attitudes towards the learning package, representing 38% of the variance.
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Miller, Eric R. "The Influence of Recording Technology on Music Performance and Production." Ohio University Honors Tutorial College / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1367581047.

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Li, Yuen. "Media Influence and News Production Centralization| The Role of China News Service in Overseas Chinese Affairs." Thesis, The George Washington University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10278974.

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<p> After the bloody Tiananmen crackdown in 1989, the legitimacy of the Communist Party of China (CCP) suffered a devastating blow among the overseas Chinese (OC). The CCP responded to the challenge by implementing transnational outreach policy in the OC community, which includes substantial efforts to increase the Party&rsquo;s influence in the overseas Chinese-language media (OCLM). By conducting a qualitative analysis of the evolution of the CCP's OC policy, this thesis finds that the Party has made tremendous progress in achieving the policy&rsquo;s strategic goals: modernization and transnational legitimacy. The CCP&rsquo;s increased influence in the OCLM has made crucial contributions to the Party's success in restoring transnational legitimacy in the OC community. This thesis finds that the China News Service (CNS), China's second-largest news agency operating under the Overseas Chinese Affairs Office of the State Council, plays a major role in the CCP's attempt to influence the OCLM and centralize the production of Chinese-language news.</p>
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Hamilton, Allison Joy. "Competing pathways of the internet & new media's influence on women political candidates." Thesis, The University of Iowa, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3638378.

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<p> How does digital media and online news, especially blogs, influence support for women congressional and presidential candidates? From work on traditional print and television news we know women are framed differently than men, and are more likely to be framed as women (appearance, clothing, mother or wife, marital status, sex, gendered issues). I argue the transition to digital media (blogs and online news) is exacerbating these trends, increasing gender stereotype opinions of women candidates in the mass public, among both men and women. In turn I find gender stereotype opinions combined with use of online media reduces the probability of voting for women candidates. While much of the literature on digital media focuses on the positives that come with increased political information, participation and mobilization, holding these factors constant, this research highlights a potential cost of digital media. </p><p> Media scholars are increasingly interested in digital media and citizen journalism, as more Americans now read their news online than read a print newspaper. Davis (2009) and Sunstein (2007) find that journalists too are increasingly turning to the blogs for ideas and content that run on mainstream media. While citizen journalism has many benefits (see Shirky 2010), there is less fact checking with online news, where rumors can often masquerade as truth. Analysis of the coverage of Hillary Clinton's 2008 presidential run found that coverage of Clinton online, especially the blogs, was more sexist than mainstream media (Lawrence and Rose 2010; Richie 2013). Boystrum (2010), using content analysis, finds no gendered differences in the content of candidates' websites. Thus this research focuses on blogs and online news rather than candidate websites. </p><p> Rather than content analysis used in political communications or laboratory experiments often used in gender studies, this research relies on national survey data to measure the effect of digital media use for voting for women candidates in actual electoral campaigns. Combining large sample nationwide survey data of all congressional candidates running in 2008, 2010 and 2012, with a sample of Iowa caucus participants, and a unique national survey of primary voters, this research seeks to answer two primary questions. First, what is the effect of use of blog and online news on gendered stereotype opinion of women and male candidates (see Chapters 3 and 5)? Secondly, what is the combined effect of digital media use and gendered opinions in reducing support at the ballot box for women for the U.S. House or the president (see Chapters 4 and 6)? To consider the overall, or net effect, of digital media on support for women candidates, I incorporate the benefits of online news and communication to engage and mobilize the public. </p><p> Across many detailed analyses presented in this research, I find that reading blogs and online news generally increases the likelihood of forming opinions about women candidates colored by gender stereotypes, based on experience, knowledge, competency, integrity, strong leader, caring and more. In Chapter 3 I consider the case of Hillary Clinton and find that reading the news online and using online political information increased the belief that Clinton was less experienced, and was less trustworthy. In Chapter 4 I find that gender stereotype opinions and digital media use reduced favorability ratings of Clinton and Clinton compared to her male presidential contenders (Obama and Edwards). These two factors also reduced the probably of voting for her, holding other factors constant. Chapter 5 analyses all U.S. House races from 2008, 2010, and 2012 with a women candidate. Individuals who used online news or political blogs are more likely to believe the woman candidate is less competent, lacks integrity, and is less caring than the man candidate, holding other factors constant. Finally, the results from Chapter 6 show gendered opinions and digital media reduce the likelihood of voting for the woman candidate. The overall, or net effect, models show even the positive effect of online mobilization is outweighed by the negative effect of digital media combined with the believe in gender stereotypes. Such gendered opinions of women candidates are widely held by the mass public. </p><p> The dominant explanation for why Obama, as an underdog candidate won the 2008 Democratic presidential nomination was that he was able to mobilize and engage the public, especially the young, through online media. These online venues also significantly increased the money Obama raised through small dollar contributions (Redlawsk et al 2010). However, what these stories ignore is the negative media coverage of his primary opponent, Hillary Clinton, online. This study attempts to systematically and empirically document how the Internet and online news may contributed to reduced support for Clinton's candidacy and women congressional candidates more generally. (Abstract shortened by UMI.)</p>
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Malhoyt-Lee, Jennifer M. "Precursors of Sexualization| Perspectives of Mothers and Female Teachers Regarding the Influence of the Media on 4-year-old Girls' Gender Identity Development." Thesis, Florida Atlantic University, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10786139.

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<p> The sexualization of girls is an ongoing issue that has garnered much attention in recent years, with one contributing factor, media, becoming an ever-increasing part of children&rsquo;s lives. This study explored four questions: How do mothers and teachers perceive the media&rsquo;s influence on young girls&rsquo; identity development? To what extent do these caregivers engage young girls in analyzing media messages? What observed behaviors of 4-year old girls indicate media&rsquo;s influence? and What are caregivers interpretations and responses to these behaviors? Analyzing the perceptions of mothers and female teachers of 4-year old girls contributes to a better understanding of how girls are influenced, both by caregivers&rsquo; actions and by media consumed. </p><p> Twelve mothers and female early childhood teachers from three South Florida preschools were interviewed to better understand how girls are influenced by media, and to gain a more holistic perspective of the potential impact of media on young girls&rsquo; behaviors and their emerging understanding of what it means to be a girl today. The findings indicate that mothers and female teachers perceive media to be influential in the lives of girls, both in terms of general child development and young girls&rsquo; gender identity development. The participants are observing behaviors in their 4-year old girls that indicate media&rsquo;s influence; these behaviors include sexualized dancing, attitude and language changes, and requests for sexualized clothing and beauty products. Although these mothers and teachers do not yet help girls analyze media messages, they do, however, engage in significant guidance as they interpret and respond to the observed behaviors. These findings reflect a need for media literacy education for parents and teachers, as well as comprehensive sexualization awareness and prevention education for children, parents, and teachers.</p><p>
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Books on the topic "Influencia de los Multimedia"

1

Abdalla, Mohamed Siddig. The influence of translation on the Arabic language: English idioms in Arabic satellite TV stations. Cambridge Scholars Publishing, 2018.

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Petit, Julien, and Bénédicte Godin. Y he aquí la luz: Et voici la lumière : obras contemporáneas Centre national des arts plastiques. Edited by Centre national des arts plastiques (France), Banco de la República (Colombia), and Museo de Arte Miguel Urrutia (Banco de la República). Banco de la República, 2017.

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Cortés, Demián Flores, Lluvia Sepúlveda Jiménez, and Daniel Brena. América: Visiones nuevas desde el Viejo Mundo : Demián Flores. Demián Flores, 2019.

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Paul, Schimmel, Dziewior Yilmaz, and Museum of Contemporary Art (Los Angeles, Calif.), eds. Public offerings. Museum of Contemporary Art, Los Angeles, 2001.

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Encarnação, José L., and James D. Foley, eds. Multimedia. Springer Berlin Heidelberg, 1994. http://dx.doi.org/10.1007/978-3-642-85046-2.

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Kjelldahl, Lars, ed. Multimedia. Springer Berlin Heidelberg, 1992. http://dx.doi.org/10.1007/978-3-642-77331-0.

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Grauer, Manfred, and Udo Merten. Multimedia. Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-60595-6.

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Fawcett, Neil. Multimedia. NTC Publishing Group, 1994.

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Jonathan, Darby, ed. Multimedia. CTISS Publications, 1992.

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Symposium Multimedia for Architecture and Urban Design (1st 1994? São Paulo, Brazil?). Multimedia. Universidade de São Paulo, Faculdade de Arquitetura e Urbanismo, 1994.

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Book chapters on the topic "Influencia de los Multimedia"

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Vogiatzis, Dimitrios. "Influential Users in Social Networks." In Semantic Hyper/Multimedia Adaptation. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28977-4_10.

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McKinlay, Andy, Rob Procter, and Scott Gallacher. "The Influence of Network Quality of Service Factors on the Usability and Effectiveness of Multimedia Internet Broadcasting." In Multimedia Internet Broadcasting. Springer London, 2001. http://dx.doi.org/10.1007/978-1-4471-0327-1_3.

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Feng, Yuan, Tianying Sun, and Chen Li. "Study on the Influence of Attention Mechanism in Large-Scale Sea Surface Temperature Prediction Based on Temporal Convolutional Network." In Mobile Multimedia Communications. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-89814-4_53.

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Macke, Tobias, Johannes Puschner, Wolfgang Schöner, and Clemens Ulrich. "Mach’s and Salcher’s Photographs Inspire a Multimedia Project." In Ernst Mach – Life, Work, Influence. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-04378-0_42.

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Estepa, Rafael, Juan Vozmediano, and Antonio Estepa. "Background Noise Influence on VoIP Traffic Profile." In Interactive Multimedia and Next Generation Networks. Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30493-7_2.

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Estepa, Antonio, Rafael Estepa, and Juan M. Vozmediano. "Packetization and Silence Influence on VoIP Traffic Profiles." In Interactive Multimedia on Next Generation Networks. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-40012-7_27.

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Mylonas, Phivos. "Understanding How Visual Context Influences Multimedia Content Analysis Problems." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-30448-4_46.

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Bonanno, Assunta, Michele Camarca, Peppino Sapia, and Annarosa Serpe. "Archimedes and Caustics: A Twofold Multimedia and Experimental Approach." In The Genius of Archimedes -- 23 Centuries of Influence on Mathematics, Science and Engineering. Springer Netherlands, 2010. http://dx.doi.org/10.1007/978-90-481-9091-1_4.

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Xiong, Zhangyang, Zhongyuan Wang, Changqing Du, Rong Zhu, Jing Xiao, and Tao Lu. "An Asian Face Dataset and How Race Influences Face Recognition." In Advances in Multimedia Information Processing – PCM 2018. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-030-00767-6_35.

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Li, Songnan, and King Ngi Ngan. "Influence of the Smooth Region on the Structural Similarity Index." In Advances in Multimedia Information Processing - PCM 2009. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-642-10467-1_74.

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Conference papers on the topic "Influencia de los Multimedia"

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Arai, Daichi, Yuichi Kondo, Yasuko Sugito, and Yuichi Kusakabe. "Influence of Display Devices and Field of View on Subjective Quality of Experience Evaluation of 8K 360° Videos." In 2024 International Symposium on Multimedia (ISM). IEEE, 2024. https://doi.org/10.1109/ism63611.2024.00028.

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Wright, D. "TPEG - multimedia information delivery from the BBC." In IEE Seminar Driver Information Systems: Influencing Your Route. IEE, 1999. http://dx.doi.org/10.1049/ic:19990479.

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Stulii, A. I. "The use of multimedia in educational audiovisual works." In PARTICULARITIES OF ART’S INFLUENCE ON PERSONALITY DEVELOPMENT. Baltija Publishing, 2024. http://dx.doi.org/10.30525/978-9934-26-402-3-18.

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Large, A., J. Beheshti, A. Breuleux, and A. Renaud. "The influence of multimedia on learning." In the second ACM international conference. ACM Press, 1994. http://dx.doi.org/10.1145/192593.192685.

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James, Anne, and Dai Nagasaka. "Architectonic influences of multimedia and their spatial significance." In Electronic Visualisation and the Arts (EVA 2010). BCS Learning & Development, 2010. http://dx.doi.org/10.14236/ewic/eva2010.42.

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Jain, Ramesh. "Influence of multimedia in emerging social web systems." In the first SIGMM workshop. ACM Press, 2009. http://dx.doi.org/10.1145/1631144.1631146.

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Gulliver, Stephen R., and Gheorghita Ghinea. "The Perceptual Influence of Multimedia Delay and Jitter." In Multimedia and Expo, 2007 IEEE International Conference on. IEEE, 2007. http://dx.doi.org/10.1109/icme.2007.4285125.

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Palatkina, Galina, Inessa Gorina, Tatiana Simonova, and Alyona Palatkina. "Mechanisms of introduction of pedagogical design of multimedia educational products." In "The Caspian in the Digital Age" within the framework of the International Scientific Forum "Caspian 2021: Ways of Sustainable Development". Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcsebm.ssoo7721.

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Contemporary modernization of education takes place on the one hand under the influence of the evolution of society's expectations of its results, and on the other - the rapid spread of new technologies, the implementation of which would ensure the achievement of clear didactic results. Such technologies should include reproducible pedagogical design systems. They should be aimed at the optimal contextual solution of real pedagogical situations. The consideration of educational processes as isolated events in laboratory conditions leads to the detachment of mechanisms and methods for preventing and solving pedagogical risks from actual situations. The pedagogical means, methods, forms, techniques used should not be static, they require systematic adjustment and modernization in accordance with the ongoing processes in society, which involves the use of pedagogical design mechanisms that include various interactive means and also multimedia content. This article discusses the concept and characteristics of pedagogical design, the mechanisms and risks of its introduction using multimedia educational content in school. The study characterizes the advantages and risks of using a multimedia didactic context, the mechanisms of its introduction.
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Zhang Liguang. "The influence of multimedia technology on foreign language teaching." In 2011 International Conference on Multimedia Technology (ICMT). IEEE, 2011. http://dx.doi.org/10.1109/icmt.2011.6002059.

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Hong Liao. "Analysis of the multimedia technology influence in basketball game." In 2012 First National Conference for Engineering Sciences (FNCES). IEEE, 2012. http://dx.doi.org/10.1109/nces.2012.6544119.

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Reports on the topic "Influencia de los Multimedia"

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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. The most popular platform for mass information and social interaction is, first of all, network journalism, which is characterized by mobility and unlimited time and space. Authors have complete freedom to express their views in direct language, including their own word formation. Phonetic, lexical, phraseological and stylistic means of speech create expression of the text. A figurative word, a good aphorism or proverb, a paraphrased expression, etc. enhance the effectiveness of a multimedia text. This is especially important for headlines that simultaneously inform and influence the views of millions of readers. Given the wide range of issues raised by the Internet as a medium, research in this area is interdisciplinary. The science of information, combining language and social communication, is at the forefront of global interactions. The Internet is an effective source of knowledge and a forum for free thought. Nonlinear texts (hypertexts) – «branching texts or texts that perform actions on request», multimedia texts change the principles of information collection, storage and dissemination, involving billions of readers in the discussion of global issues. Mastering the word is not an easy task if the author of the publication is not well-read, is not deep in the topic, does not know the psychology of the audience for which he writes. Therefore, the study of media broadcasting is an important component of the professional training of future journalists. The functions of the language of the media require the authors to make the right statements and convincing arguments in the text. Journalism education is not only knowledge of imperative and dispositive norms, but also apodictic ones. In practice, this means that there are rules in media creativity that are based on logical necessity. Apodicticity is the first sign of impressive language on the platform of print or electronic media. Social expression is a combination of creative abilities and linguistic competencies that a journalist realizes in his activity. Creative self-expression is realized in a set of many important factors in the media: the choice of topic, convincing arguments, logical presentation of ideas and deep philological education. Linguistic art, in contrast to painting, music, sculpture, accumulates all visual, auditory, tactile and empathic sensations in a universal sign – the word. The choice of the word for the reproduction of sensory and semantic meanings, its competent use in the appropriate context distinguishes the journalist-intellectual from other participants in forums, round tables, analytical or entertainment programs. Expressive speech in the media is a product of the intellect (ability to think) of all those who write on socio-political or economic topics. In the same plane with him – intelligence (awareness, prudence), the first sign of which (according to Ivan Ogienko) is a good knowledge of the language. Intellectual language is an important means of organizing a journalistic text. It, on the one hand, logically conveys the author’s thoughts, and on the other – encourages the reader to reflect and comprehend what is read. The richness of language is accumulated through continuous self-education and interesting communication. Studies of social expression as an important factor influencing the formation of public consciousness should open up new facets of rational and emotional media broadcasting; to trace physical and psychological reactions to communicative mimicry in the media. Speech mimicry as one of the methods of disguise is increasingly becoming a dangerous factor in manipulating the media. Mimicry is an unprincipled adaptation to the surrounding social conditions; one of the most famous examples of an animal characterized by mimicry (change of protective color and shape) is a chameleon. In a figurative sense, chameleons are called adaptive journalists. Observations show that mimicry in politics is to some extent a kind of game that, like every game, is always conditional and artificial.
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Havrilova, Liudmyla H., Olena Ye Ishutina, Valentyna V. Zamorotska, and Darja A. Kassim. Distance learning courses in developing future music teachers’ instrumental performance competence. [б. в.], 2019. http://dx.doi.org/10.31812/123456789/3265.

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The scientific and methodological background of creation and development of the distance learning courses for the future music teachers is substantiated. The components and structure of future music teachers’ instrumental performance competence are defined; the content of the course is revealed. The materials are based on the authors’ teaching experience within the distance learning course “Basic Musical Instrument (Piano)”. The main blocks of the distance course design and development are considered among them to be theoretical, practical, individual work, and control blocks. The specificity of distance learning methods in the future music teachers’ instrumental and performance training is substantiated and three main methods are distinguished. The method of involving information and communication technologies, including multimedia; project method, and features of knowledge and skills controlling are elaborated. The results of implementation and experimental research of using distance learning courses for developing future music teachers’ instrumental performance competence are described. The influence of different methods use on students’ success is explored.
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Yatsymirska, Mariya, and Bohdan Markevych. MEDIA TEXTS AND PERSUASION. Ivan Franko National University of Lviv, 2024. http://dx.doi.org/10.30970/vjo.2024.54-55.12170.

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Abstract. The article clarifies specific concepts of persuasion in media texts; describes new techniques of media influence based on materials of online publications; shows the role of expressive means of language and emotions in visual communication. In social communication, persuasive logos refer to meaningful words and thoughts conveyed through mass media and logically perceived as a reasonable persuasion to proper actions based on the principles of morality, ethics, and culture; informational and influential accents. In modern science (Philosophy, Psychology, Rhetoric, Linguistics), logos has acquired not only new meanings, but also has become an important concept of rational expression of free ideas, meanings, reflections. From this perspective, new media serve as the most concentrated source of logosphere and eidosphere creation, which should be thoroughly studied and analyzed every day. The research on multimedia texts, genre diversity, new platforms, and online publications has significantly contributed to the Media Studies. Techniques of persuasive communication, methods of argumentation, and verbal tools form a separate area of the research within the field. Unlike manipulation, persuasion is the conscious use of written or spoken language, interactive visualization, and infographics to influence someone’s beliefs, views, or actions; gain someone’s support, approve the suggested ways of behavior, intentions, etc. Means of persuasion in media texts serve as logical information accents aimed at the proper perception of the corresponding meanings. In general, factors of persuasion are to influence the masses and the motivation of their actions, modify views, and form public opinion. In journalism, these are meaningful words, thoughts, principles of high-quality narrative with the use of convincing arguments, facts and, most importantly, positive intentions for the readers. Persuasive media texts exclude manipulation of public opinion, trust and people’s inclination to perceive doctrines imposed on them. Keywords: persuasion, concept, visual information, social communication.
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Perschau, Stephen. Mobile Multimedia Communications. Defense Technical Information Center, 1996. http://dx.doi.org/10.21236/ada324843.

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Iskac, Abe. Multimedia Workstation Research. Defense Technical Information Center, 1990. http://dx.doi.org/10.21236/ada268431.

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Schwartz, Mischa, Dimitris Anastassiou, and Alexandros Eleftheriadis. Multimedia, Multipoint Communications. Defense Technical Information Center, 1998. http://dx.doi.org/10.21236/ada358678.

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Ford, Carolyn, William Ingram, Mark McFarland, et al. Multimedia Synchronization Study. Institute for Telecommunication Sciences, 2009. https://doi.org/10.70220/55p60gkh.

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Arkko, J., E. Carrara, F. Lindholm, M. Naslund, and K. Norrman. MIKEY: Multimedia Internet KEYing. RFC Editor, 2004. http://dx.doi.org/10.17487/rfc3830.

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Harmon, Joshua. Multimedia Solar Knowledge Library. Office of Scientific and Technical Information (OSTI), 2018. http://dx.doi.org/10.2172/1460763.

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Perez, Lance C., Michael W. Hoffman, and Khalid Sayood. Robust Mobile Multimedia Communications. Defense Technical Information Center, 2003. http://dx.doi.org/10.21236/ada416838.

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