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Books on the topic 'Innovation in marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog

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2

Belz, Christian, Marcus Schögel, and Torsten Tomczak, eds. Innovation Driven Marketing. Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9186-7.

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3

Susan, Bridgewater, Doyle, Peter, 1943 June 23-2003., and Chartered Institute of Marketing, eds. Innovation in marketing. Butterworth-Heinemann, 1998.

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4

Naskrent, Julia, Marcus Stumpf, and Jörg Westphal, eds. Marketing & Innovation 2021. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-29367-3.

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5

Rothe, Lena, Julia Naskrent, Marcus Stumpf, and Jörg Westphal, eds. Marketing & Innovation 2023. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41309-5.

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6

Smith, Glen. Children's Food: Marketing and innovation. Springer US, 1997.

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7

Pantano, Eleonora. Technology and Innovation for Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9780429451560.

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8

Lucenko, Kristina. The power of marketing innovation. Conference Board, 1999.

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9

Ottman, Jacquelyn A. Green marketing: Opportunity for innovation. 2nd ed. NTC Business Books, 1998.

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10

Glen, Smith, ed. Children's food: Marketing and innovation. Blackie Academic & Professional, 1997.

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11

O'Dwyer, Michele. Marketing the SME: Innovation and approach. Cambridge Scholars Pub., 2009.

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12

Kleinaltenkamp, Michael, Lorenz Gabriel, Julian Morgen, and Mi Nguyen, eds. Marketing und Innovation in disruptiven Zeiten. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-38572-9.

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13

Kotler, Philip, Subhadip Roy, Satyajit Chakrabarti, Dipak Saha, and Rabin Mazumder. Perspectives in Marketing, Innovation and Strategy. Routledge India, 2023. http://dx.doi.org/10.4324/9781003434467.

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14

Foxall, Gordon R. Strategies of user-initiated product innovation. Cranfield School of Management, 1986.

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15

Goldenberg, Jacob. Creativity in product innovation. Cambridge University Press, 2002.

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16

Srinivasan, R., and C. P. Lohith. Strategic Marketing and Innovation for Indian MSMEs. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-3590-6.

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17

Ding, Min, Jehoshua Eliashberg, and Stefan Stremersch, eds. Innovation and Marketing in the Pharmaceutical Industry. Springer New York, 2014. http://dx.doi.org/10.1007/978-1-4614-7801-0.

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18

Doyle, Peter. Innovation in Marketing. Routledge, 2012. http://dx.doi.org/10.4324/9780080508788.

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19

Prabhu, Jaideep. Marketing and Innovation. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199694945.013.023.

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20

Innovation in Marketing. Routledge, 2012.

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21

Bridgewater, Susan, and Peter Doyle. Innovation in Marketing. Taylor & Francis Group, 2012.

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22

Bridgewater, Susan, and Peter Doyle. Innovation in Marketing. Taylor & Francis Group, 2012.

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23

Weiber, Rolf. Innovation und Marketing. Kohlhammer, W., GmbH, 2016.

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24

Pardillo, Jonah C. Innovation in Marketing. Arcler Education Inc, 2017.

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25

Bridgewater, Susan, and Peter Doyle. Innovation in Marketing. Taylor & Francis Group, 2012.

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26

Doyle, Peter. Innovation in Marketing. Taylor & Francis Group, 2017.

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27

Bridgewater, Susan, and Peter Doyle. Innovation in Marketing. Taylor & Francis Group, 2012.

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28

Innovation und Marketing. Kohlhammer Verlag, 2023.

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29

Foxall, Gordon. Corporate Innovation (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315762128.

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30

Greenwood, Kathryn Moore. Fashion Innovation and Marketing. 2nd ed. Macmillan Pub Co, 1987.

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31

Grasmik, Anna. Green Innovation. GRIN Verlag GmbH, 2012.

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32

Midgley, David F. Innovation and New Product Marketing (RLE Marketing). Routledge, 2014. http://dx.doi.org/10.4324/9781315765594.

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33

Midgley, David F. Innovation and New Product Marketing (RLE Marketing). Taylor & Francis Group, 2014.

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34

Midgley, David F. Innovation and New Product Marketing (RLE Marketing). Taylor & Francis Group, 2014.

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35

Innovation and New Product Marketing (RLE Marketing). Taylor & Francis Group, 2014.

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36

Tomczak, Torsten, Christian Belz, and Marcus Schögel. Innovation Driven Marketing: Vom Trend Zur Innovativen Marketinglösung. Westdeutscher Verlag GmbH, 2010.

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37

Tomczak, Torsten, Christian Belz, and Marcus Schögel. Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung. Gabler Verlag, 2007.

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38

Malhotra, Naresh K., Rajan Varadarajan, and Satish Jayachandran. Innovation and Strategy. Emerald Publishing Limited, 2018.

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39

Varadarajan, Rajan, and Satish Jayachandran. Innovation and Strategy. Emerald Publishing Limited, 2009.

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40

Malhotra, Naresh K., Rajan Varadarajan, and Satish Jayachandran. Innovation and Strategy. Emerald Publishing Limited, 2018.

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41

Change & innovation in marketing: Marketing after the NBA. Book House Training Centre, 1996.

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42

Berlin, Freie Universität, ed. Innovation, Wettbewerb und Marketing: Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management. 1991.

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43

Venciute, Dominyka. AI Innovation in Services Marketing. IGI Global, 2024.

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44

Green marketing: Opportunity for innovation. 2nd ed. NTC Business Books, 1998.

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45

Corporate Innovation: Marketing and Strategy. Taylor & Francis Group, 2014.

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46

Venciute, Dominyka. AI Innovation in Services Marketing. IGI Global, 2024.

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47

Technology and Innovation for Marketing. Taylor & Francis Group, 2018.

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48

Pantano, Eleonora, Clara Bassano, and Constantinos-Vasilios Priporas. Technology and Innovation for Marketing. Taylor & Francis Group, 2018.

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49

Midgley, David F. Innovation and New Product Marketing. Taylor & Francis Group, 2015.

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50

Pantano, Eleonora, Clara Bassano, and Constantinos-Vasilios Priporas. Technology and Innovation for Marketing. Taylor & Francis Group, 2018.

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