Relevant bibliographies by topics / Innovative Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Innovative Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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Journal articles on the topic "Innovative Marketing"

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Spitzer, Dan. "Innovative Marketing Education." Marketing Education Review 2, no. 1 (March 1992): 29. http://dx.doi.org/10.1080/10528008.1992.11488348.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 2, no. 2 (July 1992): 25. http://dx.doi.org/10.1080/10528008.1992.11488362.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 2, no. 3 (October 1992): 27. http://dx.doi.org/10.1080/10528008.1992.11488377.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 3, no. 1 (March 1993): 25. http://dx.doi.org/10.1080/10528008.1993.11488392.

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Sptizer, Daniel M. "Innovative Marketing Education." Marketing Education Review 3, no. 2 (July 1993): 31. http://dx.doi.org/10.1080/10528008.1993.11488408.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 3, no. 3 (October 1993): 25. http://dx.doi.org/10.1080/10528008.1993.11488421.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 4, no. 1 (March 1994): 35. http://dx.doi.org/10.1080/10528008.1994.11488438.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 4, no. 2 (July 1994): 20. http://dx.doi.org/10.1080/10528008.1994.11488451.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 4, no. 3 (October 1994): 27. http://dx.doi.org/10.1080/10528008.1994.11488466.

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Spitzer, Daniel M. "Innovative Marketing Education." Marketing Education Review 5, no. 1 (March 1995): 24. http://dx.doi.org/10.1080/10528008.1995.11488478.

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Dissertations / Theses on the topic "Innovative Marketing"

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Gromyko, Nikita, and Galyna Peresadko. "Marketing of innovative companies." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10125.

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Bäckbro, Johan, and Hampus Nyström. "Entrepreneurial Marketing : Innovative value creation." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-333.

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Background

Historically speaking, marketing and entrepreneurship has been looked upon as something distinct without any clear relationship. However, in recent years studies on the relationship between marketing and entrepreneurship has increased significantly. Marketers are neither innovative nor entrepreneurial enough in their way of thinking and making decisions. All successful entrepreneurial businesses are based on well thought through marketing. Successful businesses are those who manage to engage in entrepreneurial activities and consider marketing as an important part of that success. The key is marketing and not the product or service.

Purpose

The purpose of this thesis is to investigate and evaluate the entrepreneurial process of marketing a newly started venture, towards the end customer, and how the entrepreneur views the role and importance of marketing in future success.

Method

In order to fulfil the purpose an analysis has been conducted through a holistic multicase study. The cases included inkClub and Cinnober Financial Technology, Two entrepreneurs and their companies which received the awards Entrepreneur of the year and Super Gazell from Ernst & Young and Dagens Industri. These awards are given to entrepreneurs and companies who are characterized by entrepreneurship and growth.

Conclusion

After analysing the empirical data with regards to the theory conclusions could be drawn. The study showed that through exploiting market opportunities entrepreneurs could market themselves in a way that suits the company as well as the potential customers.

There is also a strong correlation between entrepreneurship and marketing and being able to intertwine these two is the key to finding novel ways of marketing. The study also showed that there are some characteristics that fit all entrepreneurs but it is impossible to find a set of characteristics that fits all.

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Gayarre, German, and Carlos Larrea. "Diffusion of innovative ideas : Viral marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1593.

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O'Dwyer, Michéle. "Identifying and evaluating innovative marketing in SMEs." Thesis, University of Ulster, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.436853.

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DuBreuil, Katherine Michelle. "Exploring Potential Innovative Marketing Approaches for US Agribusinesses." Thesis, Virginia Tech, 2013. http://hdl.handle.net/10919/23313.

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Agribusinesses are multifaceted businesses that may be involved in all the phases of agricultural production, processing, manufacturing, distributing, and retailing. Although US agriculture is a multi-billion dollar industry, the majority of agribusinesses are considered small firms, having less than $250,000 in annual gross sales. This study investigates potential innovative marketing approaches for US agribusinesses, specifically for small farms and agribusinesses. One marketing approach involves an agritourism marketing tool based on an agricultural geocaching program, AgCache. The second proposed marketing approach explores the specialty crops marketing channel to institutional foodservice establishments.  For AgCache, exploratory qualitative analysis was first conducted through a series of in-depth interviews with current AgCache site owners. This was followed by survey data collection and analysis using a probit model to assess the interest in hosting an AgCache. For the specialty crops marketing channel, a probit model was utilized in order to assess the barriers faced by small-scale specialty crop producers as well as their interests in selling to institutional foodservice establishments. Specific attention was paid to logistic and food safety marketing constraints. The results reveal that with adequate attention towards specified barriers, the two marketing approaches can be implemented by US agribusinesses.  As well, there is also a strong interest by small farms and agribusinesses to implement these two marketing approaches. This study provides information valuable not only to small farms and agribusinesses, but also to rural communities\' economic development and stakeholders involved in the agricultural industry. Results will be of interest to those in, and seeking to support agribusinesses and small-scale farms.
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Мельник, Леонід Григорович, Леонид Григорьевич Мельник, Leonid Hryhorovych Melnyk, Ірина Борисівна Дегтярьова, Ирина Борисовна Дегтярева, and Iryna Borysivna Dehtiarova. "Synergetic effects of innovation marketing." Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26647.

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Keskin, Kaan. "Innovative Marketing Trends as a Response to the Changing Consumers." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193782.

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In recent years, innovation and the subsequent technological advancements have gained significance in shaping consumer behavior to a disruptive extent. Especially with the advancements in mobile technology, consumer behaviors shifted towards an elevated expectation of mobility and increased interactivity. Marketers who seek a better degree of access to the consumer market and provide customer satisfaction needed to adopt new tools and methods in communication, which would align with their target groups more effectively. Mobile marketing emerged as an innovative technique that is based on and driven by this change in consumer behavior; therefore it is necessary to evaluate the effectiveness of its approach and implementation. In this light, this research paper employs a quantitative approach based on the results' analysis of an online survey conducted by the Author of the thesis, aimed at testing whether there is a strong correlation between mobile marketing efforts and customer satisfaction. Consequently, one can conclude that the same mobile devices that serve as convenience for consumers, serve as an effective channel of communication for marketers, whereas with an integrated approach where other components of the marketing mix support mobile content, the likeliness of attaining consumer satisfaction is higher.
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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, and Nataliia Yevhenivna Letunovska. "Innovative marketing approaches to promote the consumption of tourist product." Thesis, Leipzig University, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75842.

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У тезах проаналізовані сучасні маркетингові технології, зокрема інноваційні, які дають можливість більш ефективно просувати туристичні продукти на ринку, а також істотно підвищувати їх конкурентоспроможність. Розглянуті такі інструменти, як блокчейн-технології, агентства нестандартних туристичних пропозиціій, віртуальні туристичні агентства, краудшипінг та інші.
В тезисах проанализированы современные маркетинговые технологии, в частности инновационные, которые дают возможность более эффективно продвигать туристические продукты на рынке, а также существенно повысить их конкурентоспособность. Рассмотрены такие инструменты, как блокчейн-технологии, агентства нестандартных туристических предложений, виртуальные туристические агентства, краудшипинг и др.
Theses analyze modern marketing technologies, in particular, innovative ones, which make it possible to promote tourism products on the market more efficiently and significantly increase their competitiveness. Tools such as blockchain technologies, non-standard travel agencies, virtual travel agencies, crowdsourcing are considered.
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Braga, Manuel Maria Godinho Vieira dos Reis. "Vegetables, an innovative nut: a marketing plan developed for PepsiCo Iberia." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11831.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
Nowadays people have an increased concern with health and wellness. However, although this existent trend, some segments of the food industry as the Nuts & Seeds Market are not as well-explored as they can be in order to present more suitable solutions to fit consumers’ needs. Under these circumstances, and along with PepsiCo Iberia, the paper is focused on the launch of innovative vegetables in Spain to be traded as nuts in order to suit consumers’ trends and to accomplish some of this world’s leader marketing objectives. The main conclusion that can be attained is that the product would most likely benefit the company’s activity, shaping the path of snacks into a healthier future.
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Ribeiro, Catarina Peres. "Event marketing : an innovative promotional tool and its impact on consumer." Master's thesis, reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10400.14/20335.

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Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand awareness (recall and recognition) and how it relates to brand attitude. Based on three Portuguese music festivals, two studies were conducted to ascertain event sponsorship’s impact on consumer memory, notably Brand Recall and Brand Recognition, and correlation with attitudes towards the brands such as familiarity and liking. The key findings of these studies show that recognition is much higher for those respondents who attended the festivals, presenting a score of 73,9%, in comparison with recall, presenting a much lower score of 37,5%. Further, and surprisingly, it suggests that the ability to recall and recognize sponsoring brands is not associated to consumer attitudes towards the brands. Instead, it relates to the time consumers dedicated to these particular events, that is, the number of music festivals attended.
Marketing em Eventos representa uma estratégia promocional comum que envolve contacto direto entre marcas e consumidores em eventos pontuais, nomeadamente concertos, festivais, eventos desportivos e até feiras. As marcas têm investido em patrocínios como um meio de associação a eventos específicos, principalmente com o objetivo de intensificar a sua imagem e notoriedade. Interessantemente, as reações dos consumidores relativamente ao marketing em eventos não foi ainda inteiramente compreendida. Esta é precisamente a lacuna que esta dissertação tenciona preencher. Mais especificamente, esta pretende determinar em que medida o patrocínio de marcas em eventos favorece verdadeiramente a notoriedade das mesmas, e a correlação com as atitudes do consumidor. Baseados em três festivais de música Portugueses, foram conduzidos dois estudos com o objetivo de averiguar o impacto do patrocínio em eventos na memória do consumidor, particularmente Brand Recall e Brand Recognition, e a correlação com as atitudes para com as marcas, tal como familiaridade e agrado. As principais descobertas destes estudos, mostram que o reconhecimento das marcas (brand recognition) é mais alto para os consumidores que frequentaram os festivais, apresentando um resultado de 73,9%, comparativamente com a lembrança das mesmas (brand recall), apresentando um resultado mais reduzido de 37,5%. Para além disso, e surpreendentemente, sugere que a capacidade de lembrar e reconhecer as marcas patrocinadoras não está associada às atitudes do consumidor para com as marcas, mas sim relacionada com o tempo dedicado a este tipo de eventos, isto é, ao numero de festivais de música em que participa.
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Books on the topic "Innovative Marketing"

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Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9.

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Sakas, Damianos P., and Dimitrios K. Nasiopoulos, eds. Strategic Innovative Marketing. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9.

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Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-33865-1.

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Kavoura, Androniki, Efstathios Kefallonitis, and Prokopios Theodoridis, eds. Strategic Innovative Marketing and Tourism. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6.

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Kavoura, Androniki, Efstathios Kefallonitis, and Apostolos Giovanis, eds. Strategic Innovative Marketing and Tourism. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3.

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Stieler, Maximilian, ed. Creating Marketing Magic and Innovative Future Marketing Trends. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9.

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Salat, Rüdiger. Innovative Mediennutzung. München: VVF, 1991.

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New marketing imperatives: Innovative stategies for today's marketing challenges. Englewood Cliffs, N.J: Prentice Hall, 1995.

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Förster, Anja. Marketing-Trends: Innovative Konzepte für Ihren Markterfolg. 2nd ed. Wiesbaden: Gabler, 2006.

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Douglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.

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Book chapters on the topic "Innovative Marketing"

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de Andrade, Marisa, Karen Cooper, and Kay Samson. "Innovative youth engagement." In Social Marketing, 357–80. Third edition. | Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2017. http://dx.doi.org/10.4324/9781315648590-16.

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Kammerer, Ulrich, and Oliver Strube. "Marketing mit neuen Medien." In Innovative Unternehmenskommunikation, 59–93. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-662-12076-7_2.

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Costa, Tiago, Teresa Tiago, Flavio Tiago, Sandra Faria, and João Couto. "Pharmaceutical Marketing STAR." In Strategic Innovative Marketing, 173–78. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_24.

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Shumilina, Vera, Dmitriy Filev, and Anguelina Tepegendjiyan. "FEATURES OF INNOVATIVE PRODUCT MARKETING." In Business security management in modern conditions, 202–11. au: AUS PUBLISHERS, 2021. http://dx.doi.org/10.26526/chapter_60258635d98d97.32646802.

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The article examines the features of the marketing of radical innovations. It is shown that these features are determined by the specifics of the innovation market and the features of innovative products as goods. Specific elements of marketing research and a system for promoting innovative products are presented.
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Siakalli, M., A. Masouras, and C. Papademetriou. "e-Marketing in the Hotel Industry: Marketing Mix Strategies." In Strategic Innovative Marketing, 123–29. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_15.

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Meffert, Heribert. "Marketing für innovative Dienstleistungen." In Service Engineering, 259–82. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-09871-4_10.

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Kozioł, Wojciech. "Reporting of Human Capital as One of the Corporate Social Responsibility Areas." In Strategic Innovative Marketing, 425–31. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_53.

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Ankem, Kalyani, and Joshua Turpin. "Robots in the Hospital Setting: A Case Study." In Strategic Innovative Marketing, 539–45. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_65.

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Gunnlaugsdottir, Johanna. "The Use of Social Media for Private Concerns in Organizations: An Interview Study." In Strategic Innovative Marketing, 655–65. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_80.

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Boza, Andrés, Marta Fernández-Diego, Leonor Ruiz, Mariluz Gordo, M. M. E. Alemany, Faustino Alarcón, and Llanos Cuenca. "Transversal Competences as a Medium of Teaching. The Case of Creativity, Innovation and Entrepreneurship." In Strategic Innovative Marketing, 3–10. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_1.

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Conference papers on the topic "Innovative Marketing"

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Malar, P. Jaya Mary A. Jaya. "Innovative digital marketing trends 2016." In 2016 International Conference on Electrical, Electronics, and Optimization Techniques (ICEEOT). IEEE, 2016. http://dx.doi.org/10.1109/iceeot.2016.7755578.

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Malar, P. Jaya Mary A. Jaya. "Innovative digital marketing trends 2016." In 2016 International Conference on Electrical, Electronics, and Optimization Techniques (ICEEOT). IEEE, 2016. http://dx.doi.org/10.1109/iceeot.2016.7755648.

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Wajid, Afifa, Mazhar Javed Awan, Faria Ferooz, Saba Shoukat, Maria Anwar, and Maha Mazhar. "Facebook Marketing Analytics." In 2021 International Conference on Innovative Computing (ICIC). IEEE, 2021. http://dx.doi.org/10.1109/icic53490.2021.9693023.

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Mitan, Electra. "MARKETING REINFORCED THROUGH INNOVATIVE LEARNING PROCESSES." In 10th International Conference on Education and New Learning Technologies. IATED, 2018. http://dx.doi.org/10.21125/edulearn.2018.1384.

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Bondarenko, V. A. "Innovative Marketing In The Focus Of The Economy On Innovative Development." In II International Conference on Economic and Social Trends for Sustainability of Modern Society. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.09.02.36.

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Chen, Yanping. "Analysis of Marketing Strategy of Innovative Agricultural Products." In International Conference on Economics and Management Innovations (ICEMI). Volkson Press, 2017. http://dx.doi.org/10.26480/icemi.01.2017.88.89.

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Meng, Jian, and Liyi Zhang. "An Innovative Solution for E-Commerce Marketing: eTong." In 2007 International Conference on Wireless Communications, Networking and Mobile Computing. IEEE, 2007. http://dx.doi.org/10.1109/wicom.2007.879.

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Tokarev, B. E., and S. I. Shkarovskiy. "Marketing and Product Development Interaction in Innovative Startups." In 2nd International Scientific and Practical Conference “Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth” (MTDE 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200502.007.

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Liu, Wei. "Analysis of Internet Marketing Development and Innovative Path." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.14.

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Yan, Tao-Ping. "Analysis and innovative research of Automobile marketing model." In 2016 International Forum on Management, Education and Information Technology Application. Paris, France: Atlantis Press, 2016. http://dx.doi.org/10.2991/ifmeita-16.2016.158.

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Reports on the topic "Innovative Marketing"

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Morris, William. Utilizing Information Technology in Innovative Marketing Approaches for Public Transportation. Tampa, FL: University of South Florida, February 2010. http://dx.doi.org/10.5038/cutr-nctr-rr-2008-05.

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Lee, W. S., Victor Alchanatis, and Asher Levi. Innovative yield mapping system using hyperspectral and thermal imaging for precision tree crop management. United States Department of Agriculture, January 2014. http://dx.doi.org/10.32747/2014.7598158.bard.

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Original objectives and revisions – The original overall objective was to develop, test and validate a prototype yield mapping system for unit area to increase yield and profit for tree crops. Specific objectives were: (1) to develop a yield mapping system for a static situation, using hyperspectral and thermal imaging independently, (2) to integrate hyperspectral and thermal imaging for improved yield estimation by combining thermal images with hyperspectral images to improve fruit detection, and (3) to expand the system to a mobile platform for a stop-measure- and-go situation. There were no major revisions in the overall objective, however, several revisions were made on the specific objectives. The revised specific objectives were: (1) to develop a yield mapping system for a static situation, using color and thermal imaging independently, (2) to integrate color and thermal imaging for improved yield estimation by combining thermal images with color images to improve fruit detection, and (3) to expand the system to an autonomous mobile platform for a continuous-measure situation. Background, major conclusions, solutions and achievements -- Yield mapping is considered as an initial step for applying precision agriculture technologies. Although many yield mapping systems have been developed for agronomic crops, it remains a difficult task for mapping yield of tree crops. In this project, an autonomous immature fruit yield mapping system was developed. The system could detect and count the number of fruit at early growth stages of citrus fruit so that farmers could apply site-specific management based on the maps. There were two sub-systems, a navigation system and an imaging system. Robot Operating System (ROS) was the backbone for developing the navigation system using an unmanned ground vehicle (UGV). An inertial measurement unit (IMU), wheel encoders and a GPS were integrated using an extended Kalman filter to provide reliable and accurate localization information. A LiDAR was added to support simultaneous localization and mapping (SLAM) algorithms. The color camera on a Microsoft Kinect was used to detect citrus trees and a new machine vision algorithm was developed to enable autonomous navigations in the citrus grove. A multimodal imaging system, which consisted of two color cameras and a thermal camera, was carried by the vehicle for video acquisitions. A novel image registration method was developed for combining color and thermal images and matching fruit in both images which achieved pixel-level accuracy. A new Color- Thermal Combined Probability (CTCP) algorithm was created to effectively fuse information from the color and thermal images to classify potential image regions into fruit and non-fruit classes. Algorithms were also developed to integrate image registration, information fusion and fruit classification and detection into a single step for real-time processing. The imaging system achieved a precision rate of 95.5% and a recall rate of 90.4% on immature green citrus fruit detection which was a great improvement compared to previous studies. Implications – The development of the immature green fruit yield mapping system will help farmers make early decisions for planning operations and marketing so high yield and profit can be achieved.
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Niehm, Linda S., Amy Dorie, Sara Jablon, Ann Marie Fiore, and Jessica Hurst. Innovating with Underutilized Marketing Strategies to Enhance Profitability for Small Retail-related Firms. Ames: Iowa State University, Digital Repository, November 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1417.

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Vakaliuk, Tetiana A., Valerii V. Kontsedailo, Dmytro S. Antoniuk, Olha V. Korotun, Iryna S. Mintii, and Andrey V. Pikilnyak. Using game simulator Software Inc in the Software Engineering education. [б. в.], February 2020. http://dx.doi.org/10.31812/123456789/3762.

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The article presents the possibilities of using game simulator Sotware Inc in the training of future software engineer in higher education. Attention is drawn to some specific settings that need to be taken into account when training in the course of training future software engineers. More and more educational institutions are introducing new teaching methods, which result in the use of engineering students, in particular, future software engineers, to deal with real professional situations in the learning process. The use of modern ICT, including game simulators, in the educational process, allows to improve the quality of educational material and to enhance the educational effects from the use of innovative pedagogical programs and methods, as it gives teachers additional opportunities for constructing individual educational trajectories of students. The use of ICT allows for a differentiated approach to students with different levels of readiness to study. A feature of any software engineer is the need to understand the related subject area for which the software is being developed. An important condition for the preparation of a highly qualified specialist is the independent fulfillment by the student of scientific research, the generation, and implementation of his idea into a finished commercial product. In the process of research, students gain knowledge, skills of the future IT specialist and competences of the legal protection of the results of intellectual activity, technological audit, marketing, product realization in the market of innovations. Note that when the real-world practice is impossible for students, game simulators that simulate real software development processes are an alternative.
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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, November 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-back guarantees [MBG] demonstration, free sampling and advertising) are used extensively to induce the adoption of agricultural inputs, but there is little understanding of their impacts on the diffusion of new technologies. The agricultural economic literature on technology adoption ignores marketing efforts by the private sector, which may result in misleading extension and technology transfer policies. There is a need to integrate marketing and economic approaches in analyzing technology adoption, especially in the area of agricultural inputs. Major Conclusion. Marketing tools play an important role in reducing uncertainties about product performance. They assist potential buyers to learn both about objective features, about a product, and about product fit to the buyer's need. Tools, such as MBGs and demonstration, provide different information about product fit but also require different degrees of cost for the consumer. In some situations they can be complimentary and optimal strategy combines the use of both. In other situations there will be substitution. Sampling is used to reduce the uncertainty about non-durable goods. An optimal level of informational tools declines throughout the life of a product but stays positive at a steady state. Implications. Recognizing the heterogeneity of consumers and the sources of their uncertainty about new technologies is crucial to develop a marketing strategy that will enhance the adoption of innovation. When fit uncertainty is high, allowing an MBG option, as well as a demonstration, may be an optimal strategy to enhance adoption.
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Salavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agriculture in Portugal, which defends an integrated vision of the systems, where multiple interactions occur within and among the niche, the regime and the landscape levels. This approach has been employed in order to develop a critical analysis of the current state of the Portuguese organic agriculture sector, stressing the multiplicity of elements that are contributing to the agro-food system´s transformation into a more sustainable one. In fact, the agro-food system is related with climate change but also has connections with other domains such as public health, water management, land use and biodiversity. Therefore, it is affected by shifts in these areas. This analysis considers developments in increasing domestic organic production, number of producers, amount of retail sales, imports, exports, market innovations, and the sector´s reconfiguration. The organic sector´s increase has been attributed to European regulation, institutionalization, standardization, farmer certification, external (government) subsidy support programs, incremental market improvements (visibility and product access), the emergence of new retailers, the rise of supporting consumers and a shift away from conventional agriculture (Truninger, 2010; DGADR, 2019; Pe´er et al, 2019). However, together with positive incentives, this sector also faces numerous barriers that are hindering a faster transformation. Difficulties for the sector to date have included: product placement; a disconnect between production, distribution and marketing systems; high transport costs; competition from imports; European subsidies focused on extensive crops (pastures, olive groves, and arable crops), entailing a substantial growth in the area of pasture to the detriment of other crops; the fact that the products that are in demand (fresh vegetables and fruit) are being neglected by Portuguese producers; expensive certification procedures; lack of adequate support and market expertise for national producers; the hybrid configuration of the sector; and price. Organic agriculture as a niche-innovation is still not greatly contributing to overall agricultural production. The low supply of organic products, despite its ever-increasing demand, suggests that a transition to increased organic production requires a deeper and faster food system reconfiguration, where an array of distinct policies are mobilized and a diversity of actions take place at different levels (Geels, 2018; Pe´er et al, 2019). This paper will attempt to contribute an overall critical assessment of the organic sector´s features and evolution and will identify some of the main obstacles to be overcome, in order to boost the sustainability transition of the agro-food system in Portugal.
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District level baseline survey of family planning program in Uttar Pradesh: Nainital. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1011.

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In 1992, the Ministry of Health and Family Welfare and the United States Agency for International Development, New Delhi, began the Innovations in Family Planning Services Project (IFPS) under the management of the State Innovation in Family Planning Services Agency (SIFPSA), Lucknow. The goal was to reduce the fertility rate in Uttar Pradesh by expanding and improving family planning (FP) services. To achieve this, the IFPS project will support service innovations in the public and nongovernmental sectors and through contraceptive social marketing mechanisms. The Baseline Survey in Uttar Pradesh (BSUP) is being undertaken as one important component of the IFPS project. The BSUP is designed to provide information on fertility, FP, and maternal and child health care that will be helpful in monitoring and evaluating population and family welfare policies and programs. SIFPSA has designated the Population Council as the nodal organization responsible for providing technical guidance for the survey. The Indian Institute of Health Management Research, Jaipur, will conduct the survey in the district of Nainital.
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District level baseline survey of family planning program in Uttar Pradesh: Pithoragarh. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1012.

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In 1992, the Ministry of Health and Family Welfare and the United States Agency for International Development, New Delhi, began the Innovations in Family Planning Services Project (IFPS) under the management of the State Innovation in Family Planning Services Agency (SIFPSA), Lucknow. The goal was to reduce the fertility rate in Uttar Pradesh by expanding and improving family planning (FP) services. To achieve this, the IFPS project will support service innovations in the public sector and nongovernmental sectors and through contraceptive social marketing mechanisms. The Baseline Survey in Uttar Pradesh (BSUP) is being undertaken as one important component of the IFPS project. The BSUP is designed to provide information on fertility, FP, and maternal and child health care that will be helpful in monitoring and evaluating population and family welfare policies and programs. SIFPSA has designated the Population Council as the nodal organization responsible for providing technical guidance for the survey. The responsibility of conducting this multicentric survey in the district of Pithoragarh was given to the Indian Institute of Health Management Research, Jaipur.
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