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Dissertations / Theses on the topic 'Innovative marketing project'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Beeber, Allan Howard. "A marketing-communications plan for an innovative teleservice for a nonprofit religious organization." CSUSB ScholarWorks, 1991. https://scholarworks.lib.csusb.edu/etd-project/448.

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2

Vaňkát, Erik. "Implementace inovačního projektu v obchodní společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-193058.

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The thesis focuses on an analysis of the specific innovation project and the follow-up evaluation of the innovation process in a medium-sized company. It follows by an analysis of resources which results into the proposing of the specific further development of innovation strategies. The theoretical part is aimed at an analysis of the scientific literature, which is mainly focused on the theory of innovations, innovations strategies and innovation processes. The practical part is aimed at detailed description of the specific innovation project, as well as its criticism and the possibility of e

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3

Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская та Nataliia Yevhenivna Letunovska. "Дослідження світового досвіду функціонування інноваційних проектів типу TIR Parking". Thesis, Харківський державний університет харчування та торгівлі, 2017. http://essuir.sumdu.edu.ua/handle/123456789/61169.

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У даному матеріалі досліджено світовий досвід розвитку об'єктів сфери продорожнього сервісу. Зроблено висновок, що зарубіжна модель ведення придорожнього сервісу включає в себе формування єдиної архітектурної концепції будь-якого об’єкта придорожнього сервісу та бренда, якому довіряють клієнти через високі стандарти надання послуг та високий рівень менеджменту.<br>В данном материале исследован мировой опыт развития объектов придорожного сервиса. Сделан вывод о том, что зарубежная модель ведения придорожного сервиса включает в себя формирование единой архитектурной концепции любого объекта прид

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4

Hermann-Lassabe, Pascale. "La maitrise de la zone d'échange marketing-rd au sein d'un projet d'innovation technologique. Proposition d'une méthodologie de diagnostic : DIAZE (DIAgnostic de la Zone D'Echange Marketing-Développement)." Vandoeuvre-les-Nancy, INPL, 1991. http://docnum.univ-lorraine.fr/public/INPL_T_1991_HERMANN_LASSABE_P.pdf.

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Le manque de communication entre fonctions et particulièrement entre le marketing et la RD apparait comme un obstacle majeur à l'innovation technologique, facteur essentiel de compétitivité de nos entreprises. Notre objectif est ainsi de contribuer à une meilleure maitrise des échanges entre marketing et RD par la mise au point de DIAZE : une méthodologie de diagnostic de la ZEMADE (zone d'échange marketing-développement) qui repose sur trois bases : un modèle de représentation théorique, une méthodologie d'intervention et une approche concrète du terrain industriel. La prise en compte de la Z

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Rianantsoa, Ndrianarilala. "Strategical and multidisciplinary steering of aeronautical projects on the basis of shared value model and innovation process." Phd thesis, Ecole Centrale Paris, 2012. http://tel.archives-ouvertes.fr/tel-00740652.

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The mass production of aircrafts has been mainly led by the objective of both maximizing technological performances and minimizing the manufacturing costs. Within also the constraints of safety and security rules defined by certification organisms, the traditional innovation management has consisted above all in implementing a "technology-push" approach. New developed aircrafts have been then mostly driven by Research and Technology projects outputs. Nevertheless, current market competitiveness and complexity lead to change this approach. The needs of aeronautical customers evolve, change and

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6

Mathlouthi, Inès. "L'action collective marketing - R&D dans les projets d'innovation industrielle : le cas d'Alstom transport." Châtenay-Malabry, Ecole centrale de Paris, 2008. http://www.theses.fr/2008ECAP1088.

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Cette recherche est consacrée à l’étude des dynamiques relationnelles intraorganisationnelles autour de l’innovation, dans l’action collective. L’objectif consiste à comprendre la relation d’échange à travers l’analyse des interactions mêlant Marketing et R&D dans les projets d’innovation industrielle. Il s’agit d’en tirer une conceptualisation de la manière dont les acteurs des projets interagissent dans le but de réaliser un objet en commun. Pour ce faire, nous avons mobilisé les travaux relatifs à l’action collective et à la théorie de l’acteur stratégique pour rendre compte des dynamiq

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7

Suslavičius, Ignas. "Inovatyvių projektų vadyba pramonės įmonėse." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130613_155915-97018.

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Baigiamajame magistro darbe nagrinėjama inovatyvių projektų vadyba pramonės įmonėse. Išnagrinėtos pagrindinės sąvokos, inovacijų įvairovė ir klasifikavimas, veiklos kompleksiškumas, inovatyvios veiklos projektavimo procesas, projektų tipologija ir jiems keliami kokybės reikalavimai. Taikant anketavimo metodą apklausti Lietuvos metalo apdirbimo sektoriaus vadovai. Nustatyta, kiek inovatyvių projektų vykdo jų įmonės, kokie įmonių ateities planai. Nustatyti pagrindiniai veiksniai, motyvuojantys ir ribojantys inovatyvių projektų plėtrą. Pagal anketų rezultatus atlikta koreliacinė regresinė analizė

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8

Petkutė, Viktorija. "Kaštų naudos analizės taikymas socialinių inovacinių projektų vertinime: ,,Socialinio taksi“ atvejis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130625_175258-83749.

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Magistro baigiamajame darbe analizuojama socialinio inovacinio projekto ,,Socialinis taksi“ sukurta nauda visuomenei. Pirmoje darbo dalyje pristatoma socialinių inovacinių projektų idėja, aptariama inovacijų situacija Lietuvoje ir projektų vertinimo metodai. Antroje dalyje analizuojamas kaštų naudos analizės atlikimo procesas, pinigų srautų, projekto laikotarpio ir diskonto normos nustatymo problematika, socialinės naudos skaičiavimo būdai. Trečioje dalyje pateikiama projekto naudos visuomenei vertinimo schema, pristatomi tyrimo metu naudoti metodai – interviu, anketavimas, kaštų naudos analiz

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Gulina, O., and V. Shcherbak. "Marketing development of recreational and tourist potential of the region." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/9592.

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The article analyzes the state of current problems and prospects of development of the recreational and tourist sphere of the region in order to formulate a strategy of economic development by the virtue of implementation of innovation and consulting projects of the region.<br>У статті аналізується стан сучасних проблем та перспектив розвитку рекреаційно-туристичної сфери регіону з метою формування стратегії економічного розвитку в силу реалізації інноваційних та консалтингових проектів регіону.<br>В статье анализируется состояние современных проблем и перспектив развития рекреационно-туристич

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10

Колотова, Н. Б. "Сучасний маркетинговий інструментарій інноваційних проектів машинобудівних підприємств". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42902.

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Маркетинг відносин (реляційний маркетинг, маркетинг партнерських відносин) - стратегія комунікацій спрямована на те, щоб утримати існуючих та залучити потенційних споживачів та основних бізнес-партнерів.

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11

Thiaw, Cheikh Abdou Lahad. "Innovation collaborative et orientation client / marché au sein des Pôles de compétitivité : analyse empirique des dynamiques de projets / acteurs (Cas des Réseaux d'innovation en Région PACA )." Thesis, Nice, 2013. http://theses.unice.fr/2013NICE0006.

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Par la promotion de l’innovation en réseau, les instruments de dynamiques territoriales sont devenus aujourd’hui des outils de support indispensables à la compétitivité des entreprises et à la croissance des nations. C’est dans cet esprit que sont conçus les pôles de compétitivité dans le dispositif français de 2005. L’innovation collaborative à l’échelle des pôles de compétitivité vise en premier lieu à créer des débouchés nouveaux, c’est-à-dire à générer des innovations prêtes à être diffusées sur les marchés. Or, si les réseaux d’innovation ont été largement étudiés à travers des outils de

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12

Олефіренко, Олег Михайлович, Олег Михайлович Олефиренко та Oleh Mykhailovych Olefirenko. "Маркетингова збутова політика інноваційно активних промислових підприємств". Thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75112.

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У дисертації наведено теоретичне узагальнення й запропоновано нове розв’язання наукової проблеми розвитку теоретико-методологічних засад і методичного забезпечення формування та реалізації маркетингової збутової політики інноваційно активних промислових підприємств. Здійснено структуризацію підходів до визначення сутності інновацій; виявлено основні тренди в розвитку інноваційної діяльності в Україні за 2014– 2018 рр.; визначено специфіку, основні принципи та логіко-структурну схему формування й реалізації маркетингової збутової політики інноваційно активних промислових підприємств; удосконал

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Senate, University of Arizona Faculty. "Faculty Senate Minutes October 2, 2017." University of Arizona Faculty Senate (Tucson, AZ), 2017. http://hdl.handle.net/10150/626015.

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14

RUAN, MEI-LING, and 阮美齡. "Innovative Marketing through Project Management - Take the Real Estate Company for Example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/m98je3.

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碩士<br>開南大學<br>商學院碩士在職專班<br>105<br>The integrated marketing activities of enterprises are carried out under the guidance of specific management concepts. Choosing the right integrated marketing model plays a key role in the organizations marketing activities. The traditional marketing usually puts more emphasis on production than on marketing.4Ps integrated marketing activities depend much on executive's experience or feeling, lack of systematic and scientific integrated management. High qualified marketing activities should be accompanied with the project management to innovate the market. Inn

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15

Telve, Linda. "Building a successful crowdfunding campaign: what marketing factors do really matter for your project?" Master's thesis, 2019. http://hdl.handle.net/10400.14/29177.

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Crowdfunding platforms constitute a new source to bring together entrepreneurs and potential funders where resources are gathered by an online community for people. Both extrinsic and intrinsic motives incentivize founders and funders to take part in the community. In our study, we focus on the role of marketing and communication in the probability that projects are successfully funded. We analysed more than 7,500 projects in the reward-based platform Kickstarter and found that intensive communication activities namely in the number of project updates, Facebook shares and comments are associat

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Li, Shen Mei, and 沈美利. "The Study on Service Innovation and Marketing Project Management for the Hair Salon Industry - An Example of Sanchyi Hair Salon." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76902897125601629384.

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碩士<br>國立高雄應用科技大學<br>企業管理系碩士在職專班<br>98<br>Nowadays, the Hair Salon Industry is under a highly competitive situation. In addition to the external economic environment, the service contents and continuous technology innovation are the two important factors that determine the company’s success or failure. Reviewing the related studies, there is lack of research on the issue of Innovation in the Salon Industry. Therefore, this study explores the development and implement of service innovation by using the knowledge system about marketing project management in Hair Salon Industry. This study inv

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Monin, Caroline Claire Marie. "Le Cocoon-coworking: innovative business plan." Master's thesis, 2018. http://hdl.handle.net/10071/17261.

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Over the past few years, the labour world has changed in many ways. One of the components that changed, is workers. They now tend more and more to re-evaluate their needs, what they expect from their work and from their personal life, and to change the balance between the two to give more space to their personal life. In a world where digital grows exponentially every day, new ways of working as well as new types of jobs tend to emerge to respond to the changes of the workers - and of the companies and the jobs they offer. The aims of this paper are first to analyse and develop the new

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Lamps, Manon Marie Philippine. "Agile project management: a potential tool for enhancing innovation capacity in organisations." Master's thesis, 2019. http://hdl.handle.net/10071/19505.

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To develop their projects, organisations have different methodologies to use. Thus, they often use the same methods they already know and are used to. Often organisations would favourite common project management methodologies like Waterfall methodology. It has already proven its worth, but has also its flaws and limits. Since the beginning of the century new methodologies have been developed: the agile methodologies. Those methodologies are quite new and not very much known or used except by organisations from IT sectors. This thesis aims to analyse if and how the agile methodologies us

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Tavares, Ricardo Filipe Samora. "In-company project: corporate innovation within a national postal company with almost 500 years." Master's thesis, 2018. http://hdl.handle.net/10071/18600.

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The main purpose of this project is to understand how companies can build an efficient relationship model with the startup ecosystem through corporate innovation by following a service design thinking model. In this case, the model will be applied to CTT – Correios de Portugal, the unique startup created in Portugal with almost 500 years of existence and recognized internationally for the quality of the service provided and for the innovative character, having won a few awards during the years, such as Excellence Brand of 2018 and Trusted Brand of 2018, both awarded by Superbrands. Por

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Corti, Francesco. "Inboundware Consulting Project : reshaping the business model to internationalize a start-up." Master's thesis, 2020. http://hdl.handle.net/10400.14/31237.

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Inboundware is a Portuguese digital marketing consulting start-up that seeks to expand its business internationally to increase the quality of its services by enhancing the skills it has developed. The start-up is evaluating a potential country to implement an entry strategy to successfully internationalize its digital marketing services for the tourism industry. Focusing and specializing in tourism, Inboundware wants to reshape its business model to be competitive and resilient in the targeted foreign market. This thesis offers a study of the tourism industry and its related marketing activ

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Dias, Fábio Ricardo Santos. "Corporate project: monetizing mobile CRM services in a large scale." Master's thesis, 2011. http://hdl.handle.net/10071/5232.

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O tema mobile CRM, parte integrante da conhecida disciplina CRM, é um tema relativamente novo na pesquisa científica e no mundo académico mas que afecta o nosso dia. O telemóvel é uma ferramenta muito poderosa para alcançar clientes em todo o mundo e deve ser entendida como tal por todas as empresas que pretendem inovar e melhorar a sua abordagem ao cliente. Embora o número de empresas que utilizam o telemóvel nos seus negócios esteja a crescer, ainda há uma grande quantidade de empresas que não consideram o telemóvel como vantagem ou simplesmente ignoram os seus benefícios. É neste âmbito qu

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Sousa, Rita Lourenço de. "How to turn innovative startups into successful businesses: The case of Techperks." Master's thesis, 2019. http://hdl.handle.net/10071/19352.

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The Internet of Things, also known by the acronym IoT, comprises all devices and objects that are enabled to be permanently connected to the Internet, being able to identify on the network and communicate with each other. This technology is incorporated into a variety of products that are available today and designed to make life easier for consumers. The result was the emergence of smart cities, connected factories, connected cars, and an enormous amount of many other applications. All of this is evidence of how the world is adapting to the Internet of Things (IoT). IoT is a hot topic in our

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Morais, Catarina Marnoto. "Business plan for an innovative feminine medical device." Master's thesis, 2019. http://hdl.handle.net/10071/19533.

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The gynecological area related to vaginal infections is not very explored from the practical point of view of the patient. The range of options of self-testing kits is limited and little publicized, so women tend to go to the doctor whenever they feel any discomfort, or they simply buy medicine without a prescription. Therefore, a market opportunity arises to fill the lack of public information about this often neglected area of their personal health, without having to consult a doctor. This thesis explores the Femtech and Medtech market in Portugal and Europe. The business plan is about the

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Xiangui, Ju. "Innovation, agile project management and firm performance: empirical evidence from high-tech small and medium-sized enterprises in China." Doctoral thesis, 2019. http://hdl.handle.net/10071/21316.

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While agile project management has become increasingly important for high-tech small and medium-sized enterprises (SMEs), each firm's performance varies greatly, due to different degrees of innovation capability and to the dynamics of the internal and external environments. Drawing on theories of resource-based view, innovation capability and agile project management, and equipped with a comparative analysis of two high-tech SMEs, we developed a theoretical model with six hypotheses. We then carried out empirical research, including the measurement of key variables, data collection and a

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Almeida, Daniela Barros de. "Business plan : innovative network of tourist apartments in the Peninsula of Setúbal." Master's thesis, 2019. http://hdl.handle.net/10071/18866.

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The tourism sector has become one of the most relevant industries in Portugal, playing a crucial role in the definition of economic policies, and simultaneously representing a major driver for socio-economic progress. Despite its great potential, there are still some challenges to overcome concerning this sector, such as the concentration of tourism in the Region of Lisbon. The Peninsula of Setúbal, characterized by its very own diversity and quality of life, has a great variety of options to explore. Over the last years, this Peninsula has registered an increasing number of visits from dome

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Carocha, Cláudia Sofia Costa. "Building global innovators marketing plan: A startups accelerator in the Portuguese market." Master's thesis, 2018. http://hdl.handle.net/10071/18754.

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In the last years, the entrepreneurship ecosystem has been experiencing a constant growth in Portugal, as a higher number of startups are created every year. However, these new ventures have a high rate of failure in the first years, due to the high risk characteristic of an early stage venture. In order to help new ventures to overcome early stage obstacles, the number of incubators and accelerator has been growing every year in Portugal, being increasing the number of startups benefiting from it. In relation to this, there is a clear opportunity for accelerators to catch the beginning

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Suaria, Santi. "Business plan of Clothie: an innovative platform to shop for local fashion." Master's thesis, 2018. http://hdl.handle.net/10071/17614.

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The objective of this master project is to develop a business plan for an innovative fashion service. Over one-third of the global population own a smartphone. Statistics reveal that more than 90% of the time spent by smartphone users on their devices, is consumed within Apps. Nevertheless, millions of local stores around the world do not benefit from this opportunity. Clothie wants to unlock the market for those fashion retailers that are struggling to stay in business, by offering a tool capable of creating a potentially unlimited client base. Besides, its entertaining approach to the

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Simões, Francisco José Ferreira. "Project virtual teams: A state of the art." Master's thesis, 2021. http://hdl.handle.net/10071/24616.

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Virtual teams have been developing projects for decades, combining different expertise without the costs of relocation for organisations. Nowadays, due to the pandemic virtual teams are increasingly more common. These teams not only bring together different talent at reduced cost, but also promote sustainable practices. The goal of this research is to provide an up-to-date systematic literature review of virtual teams’ research, focusing on papers published from 2015 to 2020. It was possible to identify nine topics that embrace all research: Team dynamics, Technology, Leadership, Communication

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Renda, Mariantonietta. "Expand reality in-company project: A proximity technology business model research in support of healthcare management." Master's thesis, 2021. http://hdl.handle.net/10071/23051.

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The in-company project takes place in the 20s pandemic atmosphere, where the Customer-Journey has undergone various modifications, and investigates how the proximity-digital technology, proposed differently after 8 years1 of existence, could take off yet again in a new industry, in support of the healthcare one. Accordingly, this prospect of re-proposing proximity technology channels in the market raises a range of challenges to be faced, such as the citizen’s scepticism about the probable storage and theft of personal data. Yet, it offers unique stimulating opportunities for the project succ

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Espadinha, Rui Pedro Anacleto. "Business plan - Fénix Portugal: ZIF Management Entity (Pilot Project for Mação Municipality)." Master's thesis, 2018. http://hdl.handle.net/10071/18660.

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When we think about forest fires, Portugal is the country that comes to our minds. Consequently, there is a concern and debate about fire risk management practices. From this discussion resulted the concept of ZIF (Forest Intervention Area) which is being considered as the best practice. The main problem that difficults the success of the current risk mitigation strategies is due to the structure of the Portuguese territory (minifundio - territory divided in multiple small fractions belonging to a high number of Owners). There is a lack of solutions to overcome this obstacle and achieve

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Wei, Luo. "Project selection & portfolio considering strategy orientation and resource limitation - Huashi Installation Engineering Company." Doctoral thesis, 2019. http://hdl.handle.net/10071/19759.

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With the rapid development of Chinese construction and installation industry, many companies undertook various types of construction and installation projects in the past decades. However, it is observed that most of these companies just focused on their cash flows when they make decisions on project selection. It is true that the cash flow is a fundamental and important metric but this metric hardly reflects the comprehensive effects of projects on the companies’ development and strategy implementation. Thus, besides the cash flow metric, the company’s strategic objectives in terms of t

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Moniz, Maria Figueiredo Dias Cardoso. "Value chain analysis as a support for sustainable management: An application to Villa Oeiras Project by CMO." Master's thesis, 2021. http://hdl.handle.net/10071/24599.

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Nowadays there is an increasing awareness regarding environmental issues. The excessive use of resources is creating global environmental problems such as climate change, species’ endangerment, and lack of natural resources, which led to the creation of several agreements between nations. These agreements not only tackle the issues mentioned above, but also try to create a framework to improve the regional policies and provide better support for areas with intangible and tangible cultural resources2 . Companies are following sustainable goals to help themselves and the environment. The wine in

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Alves, Carlos Jorge da Costa. "Nova linha de medicamentos não sujeitos a receita médica: O caso YF." Master's thesis, 2019. http://hdl.handle.net/10071/19558.

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O presente projeto tem como objetivo a elaboração de uma estratégia de Marketing para uma nova linha de medicamentos não sujeitos a receita médica destinados ao cuidado do bebé. O intuito será comercializar estes medicamentos apenas em farmácias e parafarmácias. A nova marca tem como Visão e objetivo ser uma referência de sustentabilidade no mercado Português e tem como Missão comercializar produtos de elevada qualidade, amigos do ambiente e produzidos sem recurso a testes em animais, a preços equilibrados. Ao longo do projeto observamos de um modo geral o estado atual da indústria Farma

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"Vom Innovationsimpuls zum Markteintritt. Theorie, Praxis, Methoden." facultas WUV, 2014. http://epub.wu.ac.at/4414/1/Finale_Version_Vom_Innovationsimpuls_zum_Markteintritt_vom_verlag.pdf.

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Die Grenzregionen rund um die Zentren Bratislava und Wien gehören zu den am schnellsten wachsenden Regionen in Europa - insbesondere die High-Tech-Industrie betreffend (www.contor-analyse.de). Ein Erfolgsfaktor für kommerziell erfolgreiche High-Tech (Start Up) Unternehmen ist die frühzeitige Identifikation von Nutzeranforderungen und Verkaufsargumenten bei Innovationen. Interdisziplinäre Teams, die technisch und kaufmännisch ausgebildete Arbeitskräfte beinhalten, stellen die Basis für unternehmerische Innovations-Erfolgsgeschichten dar. Im August 2011 ist ein Team aus Forschern der Techn

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Ferreira, Ana Margarida Saraiva. "Medify: A uberização do medicamento." Master's thesis, 2019. http://hdl.handle.net/10071/21380.

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O presente projeto tem como objetivo a elaboração de uma estratégia de Marketing para uma app de compra de medicamentos e outros produtos de saúde e bem-estar. O principal objetivo é delinear uma estratégia para a implementação de um projeto pessoal que o autor crê, ser uma resposta ao modelo de mercado que se segue no setor farmacêutico e simultaneamente responder à crescente procura de serviços mobile. O objetivo deste trabalho é identificar os principais desafios e oportunidades de disrupção, na distribuição do medicamento. Fornecer soluções integradas que correspondam não só à exigê

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Silva, André Tadeu Reis e. "ProLaw: ethical software aid for legal professionals." Master's thesis, 2018. http://hdl.handle.net/10071/18376.

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A considerable part of legal professionals’ time is spent researching and analyzing legislation, both in force and to be approved, court decisions, new trends in law, among others. Tasks such as these are a never-ending process, as Portuguese laws and European directives and regulations, as well as new court decisions and interpretations of the law are issued daily and leave less time for other tasks such as drafting contracts and court briefs and petitions, evaluating a client’s legal situation or even obtaining new clients. As such, in the wake of artificial intelligence developments,

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Duarte, António Emanuel Guerreiro. "Plano de negócios start-up S Bikes." Master's thesis, 2016. http://hdl.handle.net/10071/13907.

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A evidência científica e a evolução da preocupação com a saúde pela população em geral, demonstram que a prática regular de atividade física e o desporto constituem um dos pilares para um estilo de vida saudável. Nos últimos anos, a bicicleta registou um aumento significativo da sua utilização, associado à promoção de novas experiências e contribuição para um melhor bem-estar. Acredita-se que no futuro, em contexto urbano, as bicicletas serão um meio de transporte preferencial, contribuindo para a resolução de problemas associados ao ambiente, aos transportes e ao trânsito. O presente

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Rodrigues, Hélio Teixeira. "A cooperação como estratégia de inovação empresarial." Master's thesis, 2019. http://hdl.handle.net/10071/19626.

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Atualmente, a inovação assume cada vez mais um papel decisivo no seio empresarial. Esta é vista como um utensílio de grande relevo para as organizações, pois não só as mune de ferramentas e técnicas capazes de se destacarem no mercado, como tem em consideração as reais necessidades do mercado, nomeadamente dos clientes, com vista a satisfazer e melhor responder às suas reais necessidades. Assim, por forma a estudar-se a temática da inovação e da cooperação empresarial, decidiu-se aplicar dois questionários a um conjunto de empresas. Um direcionado à temática da inovação, e outro focado na tem

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Barroso, Daniela Alexandra Oliveira. "Projetos colaborativos no âmbito do SI I&DT: Aplicação de metodologias de gestão de projetos." Master's thesis, 2019. http://hdl.handle.net/10071/19927.

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A investigação e inovação são fatores chave para o desenvolvimento da competitividade, produtividade e crescimento das economias desenvolvidas. Para a sua promoção os governos desenvolvem políticas públicas de fomento à inovação, como a criação de programas colaborativos de investigação através de financiamentos diretos à execução de projetos que impactem, diretamente, a competitividade do tecido empresarial e, no geral, a competitividade da economia nacional. Este impacto apenas será sentido se a execução destes projetos for bem sucedida. No entanto, e apesar de se verificar que estes p

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Fresco, Cristiana Raquel Antoninho. "Incentivos não-monetários num supermercado." Master's thesis, 2018. http://hdl.handle.net/10071/18521.

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A Gestão de Recursos Humanos centra-se no desenvolvimento de políticas e procedimentos que promovem a satisfação dos seus colaboradores. Neste sentido, é de notável interesse explorar em que medida se encontram satisfeitos com o atual sistema de recompensas e quais as alternativas viáveis para melhorar o seu comprometimento e satisfação. Sendo a empresa em estudo do setor do retalho, e considerando a elevada competitividade e a crescente insatisfação dos colaboradores neste tipo de setor, ponderase a análise de outros tipos de recompensas que possam levar um aumento da sua satisfação e u

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Cabral, Joana Margarida Dinis Pereira Conde. "Caso pedagógico: analisar a implementação de uma estratégia de gamification no modelo de avaliação de desempenho da Novabase." Master's thesis, 2018. http://hdl.handle.net/10071/17903.

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O presente projeto de mestrado tem por objetivo o desenvolvimento de um Caso Pedagógico sobre estratégias de gamification aplicadas a modelos de avaliação de desempenho, nomeadamente a sua aplicabilidade para responder às características dos millennials. Neste Caso foi analisada a implementação de uma estratégia de gamificaiton no modelo avaliação de desempenho numa empresa de TI do tecido empresarial português, a Novabase. Foram analisados dados relevantes da empresa como a breve história da sua evolução, o mercado envolvente e a caracterização dos colaboradores. O antigo e o novo modelo d

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Karaman, Selma Suna. "Business concept plan for profesh talent & employment in the consulting industry." Master's thesis, 2019. http://hdl.handle.net/10071/19924.

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The Post economic crisis in Denmark and the stabilization hereafter, the labor force is on rising demand for specialized and qualified talent in certain industries, such as the consulting industry and extended sub-branches. The political situation in Denmark as of now is specifically highlighting the issues that the economy is facing regarding the lack of availability and qualified workforce to keep a competitive landscape, on both the domestic and international scale. The consulting industry is growing at a fast pace as disruptive times are in effect and the demand for acquiring the righ

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Santos, Simão Emanuel Alvarez Castelo dos. "Cultivo do açafrão em hidroponia." Master's thesis, 2019. http://hdl.handle.net/10071/18987.

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Este plano de negócios tem como objetivo a reabilitação de uma quinta com cinco hectares, no distrito de Setúbal, Parque Natural da Arrábida. O projeto passa por cultivar açafrão em estufa hidropónica. O açafrão é uma planta da família das Iridáceas, utilizada como especiaria na culinária mediterrânica. É considerada a mais cara do mundo, devido, principalmente, ao processo manual da sua produção, e porque são necessárias 150.000 plantas para produzir 1.000 gramas de açafrão fresco. No seu processo de secagem, passo muito importante na produção, o produto perde cerca de 80% do seu peso. O cu

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Andersen, Katrine Arntzen. "Attracting millennials into graduate positions: a complex HR challenge." Master's thesis, 2016. http://hdl.handle.net/10071/19164.

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Receiving a high number of applications has been considered an indicator of success by many companies, as it shows a strong employer brand. However, it is costly and resource demanding going through thousands of applications for just a few positions. This study assessed how employer branding and the use of video in the recruitment process could be used to successfully attract the millennial generation into Novo Nordisk graduate programme, in a cost and resource efficient way. Based on theoretical frameworks from generational theories, employer branding and recruitment, the author assessed how

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Quintino, Carla Luísa de Deus. "Estratégias de desenvolvimento profissional: estudo de caso." Master's thesis, 2019. http://hdl.handle.net/10071/19121.

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O contexto organizacional caracteriza-se por uma crescente complexidade e acelerada mudança. Neste âmbito, as Pessoas são fundamentais para o sucesso e evolução organizacionais, assumindo grande importância o desenvolvimento das suas competências. Este trabalho tem por objeto de estudo estratégias de formação e desenvolvimento, fundamentais para a motivação e progressão dos colaboradores e simultaneamente para a competitividade organizacional. A organização em que se desenvolveu pretende reformular o processo formativo numa nova perspetiva, adequada aos atuais e futuros desafios do mercado de

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Brejo, João Miguel Faustino. "Equity research - Dimpomar, Lda.: case study." Master's thesis, 2018. http://hdl.handle.net/10071/18654.

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The purpose of this thesis is to assess the value of Dimpomar, a privately owned company. In order to reach reasonable results and perform the valuation, the theoretical background was first presented regarding the several valuation methods, followed by a company presentation, industry analysis and the analysis of the financial indicators and situation of the company. The valuation methods used in order to reach the enterprise value, firm value, equity value and price per share value were the Discounted Cash Flow and the Relative Valuation (Multiples). The fact that these two methods we

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