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Books on the topic 'Innovative Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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1

Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9.

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2

Sakas, Damianos P., and Dimitrios K. Nasiopoulos, eds. Strategic Innovative Marketing. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9.

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3

Kavoura, Androniki, Damianos P. Sakas, and Petros Tomaras, eds. Strategic Innovative Marketing. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-33865-1.

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4

Kavoura, Androniki, Efstathios Kefallonitis, and Prokopios Theodoridis, eds. Strategic Innovative Marketing and Tourism. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6.

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5

Kavoura, Androniki, Efstathios Kefallonitis, and Apostolos Giovanis, eds. Strategic Innovative Marketing and Tourism. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3.

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6

Stieler, Maximilian, ed. Creating Marketing Magic and Innovative Future Marketing Trends. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-45596-9.

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7

Salat, Rüdiger. Innovative Mediennutzung. München: VVF, 1991.

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8

New marketing imperatives: Innovative stategies for today's marketing challenges. Englewood Cliffs, N.J: Prentice Hall, 1995.

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9

Förster, Anja. Marketing-Trends: Innovative Konzepte für Ihren Markterfolg. 2nd ed. Wiesbaden: Gabler, 2006.

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10

Douglas, Cameron, ed. Cultural strategy: Using innovative ideologies to build breakthrough brands. Oxford: Oxford University Press, 2010.

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11

Emerging innovative marketing strategies in the tourism industry. Hersey, PA: Business Science Reference, an imprint of IGI Global, 2015.

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12

H, Wood Emma, ed. Innovative marketing communications: Strategies for the events industry. Oxford: Elsevier/Butterworth-Heinemann, 2006.

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13

Woisetschläger, David. Marketing von Solutions: Innovative Ansätze und Best Practices. Wiesbaden: Gabler, 2010.

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14

Masterman, Guy. Innovative Marketing Communications: Strategies for the Events Industry. Burlington: Elsevier, 2005.

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15

Farahutdinov, Shamil'. Current trends and innovative methods in marketing research. ru: INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1016648.

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This tutorial provides an overview of modern and innovative research methods used in marketing. The main focus is on innovative methods that are just becoming widespread, as well as on traditional methods that are being transformed as a result of existing trends in the modern digital age. The theoretical and technical aspects underlying the methods under consideration, a brief history of their origin, heuristic possibilities and limitations are revealed. In some cases, examples of use are provided, as well as indications of useful resources and practical use of methods in individual research practice. Meets the requirements of the Federal state educational standards of higher education of the latest generation. It is the basis for studying the discipline "Modern methods of sociological research", and its separate sections can complement such disciplines as "Methodology and methods of sociological research", "methods of marketing research", "data Analysis in sociology", etc. The materials of the manual can also be useful for independent researchers, business representatives, and managers. For students and postgraduates studying in groups of specialties and training areas 38.00.00 "Economics and management" and 39.00.00 "Sociology and social work".
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16

Developing a creative and innovative integrated marketing communications plan: A working model. Upper Saddle River, N.J: Prentice Hall, 1998.

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17

Spark: Be more innovative through co-creation. Chicago: Dearborn Trade Pub., 2005.

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18

Boenigk, Michael. Innovative Wirtschaftskommunikation: Interdisziplinäre Problemlösungen für die Wirtschaft. Wiesbaden: Dt. Univ.-Verl., 2006.

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19

Fast track marketing: Implementing innovative tactics in the global marketplace. New York: Van Nostrand Reinhold, 1993.

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20

India) Institute of Small Enterprises and Development (Cochin. Towards innovative marketing strategies for micro, small and medium enterprises. Cochin: Institute of Small Enterprises and Development, 2012.

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21

Towards innovative marketing strategies for micro, small, and medium enterprises. Cochin: ISED Small Enterprise Observatory, Institute of Small Enterprises and Development, 2011.

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22

Fleuchaus, Ruth, and René Arnold. Weinmarketing: Kundenwünsche erforschen, Zielgruppen identifizieren, innovative Produkte entwickeln. Wiesbaden: Gabler, 2011.

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23

European Marketing Academy. (17th 1988 Bradford). Innovative marketing a European perspective: Proceedings... April 5th-8th 1988... Bradford: University of Bradford, Management Centre, 1988.

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24

Kavoura, Androniki, Stephen J. Havlovic, and Natalya Totskaya, eds. Strategic Innovative Marketing and Tourism in the COVID-19 Era. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-66154-0.

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25

nter, Bernd Gu. Kundenwert: Grundlagen, innovative Konzepte, praktische Umsetzungen. 3rd ed. Wiesbaden: Gabler, 2006.

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26

Debelak, Don. Marketing magic: Innovative and proven ideas for finding customers, making sales, and growing your business. Holbrook, Mass: B. Adams, 1994.

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27

Marketing for the mental health professional: An innovative guide for practitioners. Hoboken, N.J: Wiley, 2010.

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28

1963-, Kennedy Michael E., and Trammell Carmen J. 1952-, eds. Superior product development: Managing the process for innovative products. Cambridge, MA: Blackwell Publishers, 1995.

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29

Wilson, Clement Card. Superior product development: Managing the process for innovative products. Cambridge, Mass: Blackwell Business, 1996.

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30

Market structure, corporate performance, and innovative activity. Oxford: Clarendon Press, 1994.

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31

Schmeid, Martin. Traumziel nachhaltigkeit: Innovative vermarktungskonzepte nachhaltiger tourismusangebote f℗♭℗Ł℗♭ ℗♭ ℗♭ór den massenmarkt. Heidelberg: Physica-Verlag, 2008.

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32

Feldmann, C. P. Erfinden, schützen, vermarkten: Ein Handbuch für Erfinder und innovative Betriebe. Glattbrugg: Patentanwaltsbüro Feldmann, 1996.

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33

Cohen, David H. Matching innovative panel processing technologies with Japanese market requirements. Victoria, B.C: Pacific Forestry Centre, 1994.

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34

McLaughlin, Emily. Marketing on the Internet: A new and innovative means of interacting with customers. [s.l: The Author], 1999.

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35

McGowan, Kevin. An evaluation of an innovative niche marketing strategy in the early stages of an international product life cycle asa mode of internationalisation. Dublin: University College Dublin, 1988.

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36

Confessions of shameless self promoters: Great marketing gurus share their innovative, proven, and low-cost marketing strategies to maximize your success. New York: McGraw-Hill, 2006.

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37

1953-, Rentschler Ruth, ed. Innovative arts marketing. St. Leonards, NSW, Australia: Allen & Unwin, 1999.

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38

Rentschler, Ruth. Innovative Arts Marketing. Allen & Unwin Academic, 2002.

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39

Masterman, Guy, and Emma Wood. Innovative Marketing Communications. Routledge, 2007. http://dx.doi.org/10.4324/9780080492742.

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40

Smarta, R. B. Revitalizing the Pharmaceutical Business ; Innovative Marketing Approaches. Response Books, 1999.

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41

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. McGraw-Hill Education, 2017.

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42

Engineering Innovative Products: A Practical Experience. Wiley, 2014.

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43

Hacking marketing: Agile practices to make marketing smarter, faster, and more innovative. 2016.

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44

Brinker, Scott. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Wiley & Sons, Incorporated, John, 2016.

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45

Brinker, Scott. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative. Wiley & Sons, Incorporated, John, 2016.

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46

Hall, Simon. Innovative B2B marketing: New models, processes and theory. 2017.

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47

Carson, David. Marketing and Entrepreneurship in SME's: An Innovative Approach. Prentice Hall, 2002.

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48

Masterman, Guy, and Emma H. Wood. Innovative Marketing Communications: Strategies for the Events Industry. Taylor & Francis Group, 2015.

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49

1947-, Carson David, ed. Marketing and entrepreneurship in SMEs: An innovative approach. London: Prentice Hall, 1995.

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50

CMD strategies: A checklist of innovative marketing ideas. New York: International Council of Shopping Centers, 1989.

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