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1

Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog
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2

De Leon, Ignacio, and Jose Fernandez Donoso. Innovation, Startups and Intellectual Property Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-54906-4.

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3

Chinese University of Hong Kong. Center for Entrepreneurship, ed. Innovation policy and high growth startups. Center for Entrepreneurship, The Chinese University of Hong Kong, 2006.

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4

Finger, Max. America's most successful startups: Lessons for entrepreneurs. Gabler, 1998.

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5

Ester, Peter. Accelerators in Silicon Valley. Amsterdam University Press, 2017. http://dx.doi.org/10.5117/9789462987166.

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Silicon Valley is the world's most successful innovation region. Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Uber, and Airbnb changed our way of living. Silicon Valley has built a brilliant ecosystem that supports startups. Its entrepreneurial mindset fosters risk-taking, thinking big, and sharing. A fast growing number of accelerators in Silicon Valley help startups by bringing their product to the market, refining their business idea, developing their product, strengthening their team, designing a marketing strategy, getting first customers and traction, raising funds, and coping
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6

Oliveira,, Moacir de Miranda, Fernanda Ribeiro Cahen, and Felipe Mendes Borini, eds. Startups and Innovation Ecosystems in Emerging Markets. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-10865-6.

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7

Gupta, Varun. Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-18322-5.

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8

Reinisch, Sebastian. Crowdinvesting. Schwarmfinanzierung Fur Innovative Startups. GRIN Verlag GmbH, 2018.

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9

Ali, Nadia, Massimiliano Cali, and Bob Rijkers. Promoting Innovative Startups: Quasi-Experimental Evidence from Tunisia. Washington, DC: World Bank, 2025. https://doi.org/10.1596/1813-9450-11117.

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10

Patel, Lomit. Lean AI: How Innovative Startups Use Artificial Intelligence to Grow. O'Reilly Media, Incorporated, 2020.

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11

Schenk, Rainer. Crowdinvesting Als Finanzinstrument Für Innovative Kleine und Mittlere Unternehmen, Insbesondere Für Startups. GRIN Verlag GmbH, 2014.

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12

Fontane, Belen. Ultimate Guide to Startups : How to Build Your People's Function: Build Innovative Companies. Independently Published, 2021.

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13

Shestakov, Dmytro, and Anthony J. Tether. When Businesses Test Hypotheses: A Four-Step Approach to Risk Management for Innovative Startups. Ibidem Verlag, 2024.

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14

Rothrock, Kyoko. Innovation Theater Kills Startups : Guide to Avoid in Startup Ecosystem: Lessons from Innovate Theatre. Independently Published, 2021.

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15

Ester, Peter, and Arne Maas. Silicon Valley, Planet Startup: Disruptive Innovation, Passionate Entrepreneurship and Hightech Startups. Amsterdam University Press, 2016.

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16

Ester, Peter. Accelerators in Silicon Valley: Building Successful Startups. Amsterdam University Press, 2017.

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17

Corporate-Startup-Partnerschaften: Innovation Durch Kollaboration. Springer Berlin / Heidelberg, 2022.

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18

Innovation and Resource Management Strategies for Startups Development. IGI Global, 2024.

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19

Kudrle, Amado. Death Lessons from Innovation Theater : a Book Guide for Newbie Startups: How Startups Can Avoid Death from Innovation Theater. Independently Published, 2021.

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20

Vellani, Saleema. Innovation Starts with I. Jetlaunch Publishing, 2021.

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21

Vellani, Saleema. Innovation Starts with I. Jetlaunch Publishing, 2021.

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22

Vellani, Saleema. Innovation Starts with I. Jetlaunch Publishing, 2021.

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23

Fernandez, Obie, and Owens Trevor. Lean Enterprise: How Corporations Can Innovate Like Startups. Wiley & Sons, Incorporated, John, 2014.

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24

Fernandez, Obie, and Owens Trevor. Lean Enterprise: How Corporations Can Innovate Like Startups. Wiley & Sons, Limited, John, 2014.

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25

Fernandez, Obie, and Owens Trevor. Lean Enterprise: How Corporations Can Innovate Like Startups. Wiley & Sons, Incorporated, John, 2014.

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26

Tavana, Macy. Guide to Corporate Innovation : How to Tap Partnerships Between Large Corporates and Startups: Practical Steps and Common Mistakes for Startup Business. Independently Published, 2021.

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27

Trevor, Owens. The lean enterprise: How corporations can innovate like startups. Wiley, 2014.

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28

Ries, Ryan. Lean Startup: An Innovative Plan to Launch a Successful Business. Independently Published, 2020.

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29

Taliberti, Fernando. 10 Reasons Why Startups Outperform Incumbents in the Innovation Game. Independently Published, 2015.

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30

Ohr, Ralph-Christian, and Frank Mattes. Scaling-Up Corporate Startups: Turn Innovation Concepts into Business Impact. Independently Published, 2018.

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31

Moacir de Miranda Oliveira Jr., Fernanda Ribeiro Cahen, and Felipe Mendes Borini. Startups and Innovation Ecosystems in Emerging Markets: A Brazilian Perspective. Palgrave Macmillan, 2019.

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32

Fostering Innovation in Venture Capital and Startup Ecosystems. IGI Global, 2024.

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33

Technology, Innovation and Entrepreneurship Part III: My Startup. Lulu Press, Inc., 2011.

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34

Venuvinod, Patri K. Technology, Innovation and Entrepreneurship Part III: My Startup. CreateSpace Independent Publishing Platform, 2011.

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35

Fostering Innovation in Venture Capital and Startup Ecosystems. IGI Global, 2024.

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36

Fostering Innovation in Venture Capital and Startup Ecosystems. IGI Global, 2024.

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37

Technology, Innovation and Entrepreneurship Part III: My Startup. Lulu Press, Inc., 2011.

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38

Fostering Innovation in Venture Capital and Startup Ecosystems. IGI Global, 2024.

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39

Kuwada, Willy. Ways for Startups to Innovate Faster : Insightful Tips to Achieve Successful Outcomes: How Startup Can Get Access and Leverage in Larger Corporations. Independently Published, 2021.

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40

Nielsen, Soren. Death by Innovation Theater: 10 Corporate Innovation Lessons Learned by a Startup. 972979, 2021.

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41

Nayani, Umran. I to N of Startup Innovation: How to Build an Innovation Practice. Independently Published, 2021.

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42

Global Trends in Technology Startup Project Development and Management: From Innovation to Startup Creation. Springer International Publishing AG, 2023.

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43

Buffardi, Annalisa, and Lello Savonardo. Digital Cultures, Innovation and Startup: The Contamination Lab Model. Bocconi University Press, 2020.

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44

Rowan, Andrew P. Startup Vietnam: Innovation and Entrepreneurship in the Socialist Republic. Mascot Books, 2019.

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45

Technology transfer: Comparing innovation in corporate and startup contexts. 2010.

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46

Bernstein, Edward, and James A. Euchner. Lean Startup in Large Organizations: Overcoming Resistance to Innovation. Productivity Press, 2022.

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47

Press, Scorpio Digital. FINTECH: Beginner Guide to Fintech Innovation, Regulation and Startup. Independently published, 2019.

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48

Buffardi, Annalisa, and Lello Savonardo. Digital Cultures, Innovation and Startup: The Contamination Lab Model. Bocconi University Press, 2020.

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49

Bernstein, Edward, and James A. Euchner. Lean Startup in Large Organizations: Overcoming Resistance to Innovation. Productivity Press, 2022.

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50

Bernstein, Edward, and James A. Euchner. Lean Startup in Large Organizations: Overcoming Resistance to Innovation. Productivity Press, 2022.

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