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Journal articles on the topic 'Innovative tourist products'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Havryliuk, S., L. Melko, G. Uvarova, V. Karyuk, and I. Mihus. "IMPLEMENTATION OF THE MODEL OF INNOVATIVE TOURIST PRODUCT IN UKRAINE: FINANCIAL AND ECONOMIC ASPECTS." Financial and credit activity: problems of theory and practice 1, no. 36 (2021): 219–32. http://dx.doi.org/10.18371/fcaptp.v1i36.227769.

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The article presents a scientific discussion on trends and prospects for product innovation in the tourism business. The main objective of the study is to substantiate the nature and role of innovative tourism products in improving the efficiency of economic and product activities of tourism enterprises, the need for their implementation in tourism at its present stage in Ukraine. Analysis of literature sources and existing approaches to solving the problem of implementation of innovative products by tourism enterprises allowed us to formulate conceptual tools in this area, taking into account

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Zhou, Yi, and Shaohan Chen. "Design Innovation of Ethnic Cultural Wisdom Tourism Products Based on Digital Information Technology." Wireless Communications and Mobile Computing 2022 (August 25, 2022): 1–13. http://dx.doi.org/10.1155/2022/1833649.

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With the improvement of people’s living standards, ethnic tourism has begun to develop in an all-round way, and correspondingly, ethnic cultural products have become more and more dazzling. However, the current tourists’ satisfaction with ethnic cultural tourism products is generally low, so the innovative design of tourism products is an important means to improve the satisfaction of tourism products. The purpose of this paper was to use digital information technology to study the innovation of national cultural wisdom tourism product design and to optimize tourism products. This paper first

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3

Chetyrbuk, Olga, та Andrii Holod. "Тhe teoretical principles of an innovative development of the territorial tourist systems". 17, № 17 (30 червня 2023): 181–86. http://dx.doi.org/10.26565/2310-9513-2023-17-16.

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An article is devoted to an analysis and generalization of the theoretical foundations of the innovative development of territorial tourism systems. It has been noted that innovations are the key factor of changes in the tourism sphere, which allows them to increase the level of tourist’s attraction, increase profits, expand the range of tourist services and promote the tourist product on the international market. The approaches of defining tourism innovation concepts in the scientific literature analyzed have been. It has been concluded that versatile terminological approaches provide the pos

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Irina, N. TROSHKINA. "Innovative directions of local tourism development (Experience of the Republic of Khakassia)." Services in Russia and Abroad 16, no. 3 (2022): 64–75. https://doi.org/10.24412/1995-042X-2022-3-64-75.

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The purpose of the article is to consider innovative tourism practices in the Republic of Khakassia. Research objectives: to form an idea of the development of tourism in the region, to present the experience of mass and small tourist products, the emerging ethno-agro-industrial tourist destination. The empirical base of the study was made up of statistical and empirical materials, reports of the Ministry of Economic Development of the Republic of Khakassia. Innovative tourism practices were considered, the experience of the formation of the ethno-agro-industrial direction of tourism in the re

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Irina, N. TROSHKINA. "Innovative directions of local tourism development (Experience of the Republic of Khakassia)." Services in Russia and Abroad 16, no. 3 (2022): 64–75. https://doi.org/10.5281/zenodo.6963608.

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The purpose of the article is to consider innovative tourism practices in the Republic of Khakassia. Research objectives: to form an idea of the development of tourism in the region, to present the experience of mass and small tourist products, the emerging ethno-agro-industrial tourist destination. The empirical base of the study was made up of statistical and empirical materials, reports of the Ministry of Economic Development of the Republic of Khakassia. Innovative tourism practices were considered, the experience of the formation of the ethno-agro-industrial direction of tourism in the re

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6

Latianingsih, Nining, Iis Mariam, and Dewi Winarni Susyanti. "CREATIVE AND INNOVATIVE COMMUNITY-BASED TOURISM MANAGEMENT IN TEGAL WARU, BOGOR." International Journal of Applied Sciences in Tourism and Events 4, no. 2 (2020): 109–14. http://dx.doi.org/10.31940/ijaste.v4i2.2010.

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Tourism provides a significant contribution to development, conventional tourism products are becoming increasingly abandoned and tourists are turning to tourism products that value the environment, nature, culture and special attractions more. How to manage tourist villages in the village of Tegal Waru Ciampea Bogor, in the flexibility and intensity of interaction with the environment and local communities. The purpose of this research is to see how the management of creative and innovative community-based tourism villages (CREANOVA) The approach method used is an empirical normative approach

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Kurniawaty, Erlita, Nani Nani, and Anah Furyanah. "Implementasi Jiwa Inovatif Pedagang pada Objek Wisata Situ Tandon Ciater, Kota Tangerang Selatan." Indonesian Journal of Society Engagement 4, no. 2 (2023): 107–15. http://dx.doi.org/10.33753/ijse.v4i2.141.

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In community service activities, we explored the implementation of an innovative spirit in tourist traders in Tandon Ciater, South Tangerang City. The background involves the challenges faced by local traders in dealing with dynamic changes in the tourism industry. Our main objective is to understand the extent to which traders in Tandon Ciater implement innovation in their business practices and its impact on the tourist experience. Through a qualitative approach, we investigate traders' efforts in developing new products and services, as well as innovative strategies in marketing and busines

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Arief, Mohammad, Rita Indah Mustikowati, Fathor A. S, and Muh Syarif. "Tourist Destination based on SMEs innovation: a lesson from Madura Island, Indonesia." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 19 (April 5, 2022): 1008–18. http://dx.doi.org/10.37394/23207.2022.19.88.

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Tourism is a potential sector and can provide opportunities in improving the economics. One of the tourist attractions that can increase the tourist visits is the presence of SMEs. When tourists have an interest in tourist destinations, the tourism sector will have competitiveness. In order for tourism competitiveness to increase, SMEs must have an innovation. This study aims to provide a lessons about the SMEs innovative behavior in increasing tourism competitiveness in Madura. Primary data was collected through questionnaires to 33 SMEs in Madura Island who are engaged in the batik sector. T

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Милько, Інна, Тетяна Сак та Ярослава Савчук. "INNOVATIVE MARKETING APPROACHES IN TОURISM". Economic journal of Lesya Ukrainka Volyn National University 4, № 36 (2024): 166–73. http://dx.doi.org/10.29038/2786-4618-2023-04-166-173.

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The article analyzes the activity of the tourism sector of Ukraine and the results of an online survey before the velvet season on traveling in Ukraine during a full-scale war. The regions of Ukraine with a significant increase in budget revenues from tourism entities are identified. The essence of tourism marketing is defined. The most important features of tourist demand formation are characterized. The essence of the tourism product is presented and its typical features are highlighted. New trends in tourism in connection with active digitalization are considered: «e-tourism» (ETravel), «vi

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Krupskyi, Oleksandr P. "Conceptual bases of innovation management of tourism enterprises." Bulletin of the Dnipropetrovsk University. Series: Management Of Innovations, no. 4 (March 11, 2015): 64–71. https://doi.org/10.15421/191509.

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The relevance of the work consists in the following. Tourism is appropriately considered one of the fastest growing sectors of the world economy of the XXI century. Under conditions of permanent economic crisis and therefore intense competition, the main task of the tourist enterprises is to conquer (hold) a leading place in its segment of the market of tourist services, gaining and increasing profits. One way to draw attention of consumers to their services is to offer to the market such a service which would be different from the existing ones. This should be contributed by the implementatio

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KALINICHENKO, Sergiy, Halina OMELCHENKO, Iryna KRUPITSA, Andrey GRIBINYK, and Nadiia HRYSCHENKO. "TOURIST INNOVATIONS AND THEIR ROLE IN INCREASING THE COMPETITIVE ADVANTAGES OF A TOURIST PRODUCT." Ukrainian Journal of Applied Economics 6, no. 3 (2021): 266–72. http://dx.doi.org/10.36887/2415-8453-2021-3-36.

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The tourism industry is considered the most important industry in the world, as it contributes to job creation, increases national income and increases the competitiveness of tourism. Thus, tourism is one of the most promising growing areas in the world economy. This is due to its multifaceted social and economic benefits, which help solve many global problems. As a result, many areas have focused on innovation as one of the renewed forms of competition that provides an innovative tourism product and responds to the ever-changing needs of tourists. Thus, the study aims to study the role of inn

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Bilanyuk, Olha. "Development priorities of Ukrainian-Polish cross-border tourism market in conditions of intensification of European integration processes." Regional Economy, no. 1(91) (2019): 39–46. http://dx.doi.org/10.36818/1562-0905-2019-1-5.

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The development of cross-border tourism markets can not be considered beyond the basic principles of EU development policy - smart, sustainable and inclusive growth. The approach to the development of tourism based solely on the use of cultural and natural resources is unpredictable in modern conditions. European experience proves that it is important to consider tourism not as a sphere in the shadow of the industrial sector, but as an integral part of the regional innovation system and an element of the development of the knowledge economy in the region. At the same time, smart-development of

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13

Коновалова, Елена, Elena Konovalova, Анна Силаева, and Anna Silaeva. "Innovations for tourism and service enterprises." Services in Russia and abroad 8, no. 3 (2014): 96–105. http://dx.doi.org/10.12737/4102.

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The article serves to substantiate the expediency of innovation in tourism. The authors provide specific examples of innovations which benefitted the tourist industry, and suggest new approaches to management that tourism and service enterprises could implement. The authors also carry out an in-depth comprehensive analysis of the elements that ensure the tourist industry’s adaptability to the changes in the types of tourism and, hence, in marketing strategies, innovative services, products and processes.

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Sudirjo, Frans, Tirta Yoga, and Haqibul Mujib. "The Effect of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the West Java Tourism Industry." West Science Interdisciplinary Studies 2, no. 06 (2024): 1257–68. http://dx.doi.org/10.58812/wsis.v2i06.1023.

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This study examines the impact of Green Branding, Relational Marketing, and Product Innovation on Perceived Customer Value in the context of the West Java tourism industry. A quantitative approach using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was employed to analyze data collected from tourists visiting various destinations in West Java. The results indicate that Green Branding, Relational Marketing, and Product Innovation significantly influence tourists' perceptions of value. Specifically, Green Branding initiatives emphasizing environmental sustainability, relati

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Yeh, Tsu-Ming, Shun-Hsing Chen, and Tsen-Fei Chen. "The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan." Sustainability 11, no. 4 (2019): 1041. http://dx.doi.org/10.3390/su11041041.

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Tourism factories are tourist attractions with values of manufacturing, culture, history, tourism, and recreation, providing a series of activities for tourists to experience the products and the manufacturing process in the mode of experiential marketing so as to enhance their cognition for the products and the corporate image. With the establishment of numerous tourism factories in Taiwan, to be competitive it is essential for the factories to develop unique and innovative modes that are difficult to imitate. This study explores experiential marketing, service innovation, customer satisfacti

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Okhota, Vitalii. "Innovative approaches to the formation of competitive tourism products (services): foreign and domestic experience." INNOVATIVE ECONOMY, no. 1-2 (2021): 108–13. http://dx.doi.org/10.37332/2309-1533.2021.1-2.15.

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Purpose. The aim of the article is systematization of innovative approaches to the formation of competitive tourism products (services), provided by foreign and domestic experience. Methodology of research. The following methods are used to achieve the above goal: a systematic approach – to establish a complete set of innovative solutions; generalizations and unifications that allow to establish the most optimal and acceptable approaches to the formation of competitive tourism products (services). Findings. Based on the study of domestic and foreign experience in the formation of competitive t

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Čavić, Dejan, Marija Radojković, and Milena Vujanović. "Innovative food products as a basis for the development of rural tourism in Vojvodina." Ekonomika poljoprivrede 67, no. 4 (2020): 1283–95. http://dx.doi.org/10.5937/ekopolj2004283c.

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The subject of the review article is the development of rural tourism based on innovative food products. The aim of this paper is to identify key forms of rural entrepreneurial tourism in Vojvodina. Gastronomy plays a significant role in presenting the culture and way of life of a certain area and reflects new trends in tourism-related to authenticity, sustainability, healthy lifestyle, and revival of tradition. The development of rural tourism should be based on efficient investment in the tourist offer through entrepreneurial projects that are in line with modern demand trends, including the

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18

Zontek, Z., and E. Lipianin-Zontek. "Scenarios of the future - modelling of innovative tourist products." Visnyk of the Lviv University. Series Geography 1, no. 43 (2013): 406–16. http://dx.doi.org/10.30970/vgg.2013.43.1635.

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The aim of this article is to indicate the directions of the development of tourist sector innovativeness in the south region of Silesian Province. In the article was self-characterized the essence of modelling innovative products during the cycle of product life. There were presented chosen results of research in region and scenario planning method, used for indication of main changes in tourist sector - with special pressure on the innovativeness. Key words: Tourist products, Innovation, Future

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Havrylova, Havrylova. "TOURISM PRODUCT OF MYKOLAIV REGION: OPPORTUNITY AND INNOVATIONS." GEOGRAPHY AND TOURISM, no. 49 (2019): 56–64. http://dx.doi.org/10.17721/2308-135x.2019.49.56-64.

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Goal. The purpose of the article is consider the possibility of introducing innovations in relation to new or existing tourist products in Mykolaiv region. Method. In the process of writing the article, methods of theoretical analysis were used. Results. The article is devoted to the implementation and innovations of tourism product in Mykolaiv region. The possibilities of introducing innovations in relation to new or existing tourist products in the Mykolaiv region are considered. The types of innovations in tourism are analyzed, opportunities of tourist potential of Mykolayiv region are anal

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20

Mikeladze, Lali, and Eka Devidze. "Talking Tourist Places, as the Innovative Platform in Tourism (Marneuli Municipality)." International Journal of Social Sciences 4, no. 1 (2024): 153–64. http://dx.doi.org/10.55367/lxhu4882.

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The project EU4Business-Connecting Companies, managed by Euro-chambers and funded under the EU4Business initiative of the European Union, launched in 2009 to deepen and strengthen relations between the European Union (EU), its Member States, and its six Eastern neighbors (Armenia, Azerbaijan, Belarus, Georgia, Moldova, and Ukraine) (EU4Business, n.d.) The project involved collaborating with two organizations: "Travel Agency Saba" in Tbilisi, Georgia, and "Movimento Life Beyond Tourism-Travel to Dialogue Srl Soc. Ben" in Florence, Italy. The primary goal of this collaboration was to promote cro

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Paliy, Natalya. "Innovative Factors in the Development of Modern Tourism." Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika 26, no. 3 (2024): 110–21. https://doi.org/10.15688/ek.jvolsu.2024.3.9.

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This paper presents an analysis of the impact of innovation on modern tourism. Innovative factors and opportunities related to tourism are considered: digitalization, development of online booking platforms; artificial intelligence tools; natural language processing (NLP) systems; personalization of supply and demand; social networks to promote tourism products and tourist destinations; geoanalytics and content analysis tools for managing tourist flows. The stabilizing tourism market is largely exposed to exogenous factors, and its potential is often underestimated. For the sustainable develop

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YUSUF, Oluwatoyin Idowu Susan, and Justina Akhere NZEI. "Innovative Visitor Attraction Products and Services in a Digital World and Tourists' Satisfaction in the Hospitality/Tourism Industry." GPH-International Journal of Business Management 8, no. 01 (2025): 126–39. https://doi.org/10.5281/zenodo.14807832.

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Despite the abundance of technology in this current dispensation, there is still inadequate knowledge of certain visitor attraction products or services in the tourism industry which often results into low patronage owing to tourist dis-satisfaction, and this therefore calls the attention of researchers. This study hereby examines the effect of implementing visitor attraction innovative products and services in a digitalized world to enhance tourist satisfaction in the hospitality and tourism industry. The dimensions of the predictor variable include; AI-Enhanced cultural tours, astute travel

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Shulhina, Liudmyla. "Methodology for Forecasting Revenues from the Sale of Innovative Products in the Domestic Tourism Market." Marketing of Scientific and Research Organizations 41, no. 3 (2021): 95–114. http://dx.doi.org/10.2478/minib-2021-0016.

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Abstract This article presents a methodology for forecasting the expected sales of innovative tourism products in the domestic market. The principles of the product life cycle concept and consumer behavior theory are taken as starting points for calculating the sales volumes of an innovative product as well as the rate of its penetration into the market. A method of measuring the level of consumer commitment to a travel agency and its offerings is posited, and the relationship between the structure of the target market and market activity in purchasing tourist products is demonstrated. Deep ma

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Kudinova, I. "Innovative tourism product as a factor in the development of the tourism industry." Bioeconomics and Agrarian Business 11, no. 2 (2020): 33–40. http://dx.doi.org/10.31548/bioeconomy2020.02.033.

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The research of the conformation and development of innovative tourist products is a current problem today. The article summarized and systematized the innovative features of the tourist product in order to build the tourist industry and increase the competitiveness of the tourist industry. It stated that innovation is a necessary process in creating a new attractive tourist product, also in creating сonducive conditions for intensifying the activity of investors in the tourist sphere of the country. The following types of innovations in the tourist industry are listed, namely: product, techno

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Marchenko, Oksana, Marina Salnikova, and Katerina Shevelova. "The innovative forms in the regional management of the tourism activities." University Economic Bulletin, no. 43 (November 20, 2019): 27–34. http://dx.doi.org/10.31470/2306-546x-2019-43-27-34.

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Actuality of the theme of the research. At the present stage of the development of the economic relations, the globalization processes are covered all spheres of the world economy, including the tourist industry. The activation of the development of the domestic tourist industry and the overcoming of the negative tendencies will become possible through the introduction of the innovations into the industry. According to the world experience, the widespread use of the innovations can lead to the creation of the competitive tourist products and the services in the national and the international m

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Pantović, Danijela, Marijana Seočanac, and Nataša Đorđević. "Cultural values, tourism valorization and authenticity: The case of Vrnjačka Banja." European Journal of Applied Economics 20, no. 1 (2023): 93–106. http://dx.doi.org/10.5937/ejae20-42657.

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In recent years, there has been an increasing research interest and potential of cultural heritage tourism. The potential of the Republic of Serbia's cultural legacy has, however, received little attention. The paper, after providing a theoretical framework in the context of cultural heritage tourism, analyzes the impact of tourism commercialization and authenticity on the loyalty and satisfaction of tourists in Vrnjačka Banja using PLS-SEM method. The results of this study make it possible to identify the potential for new segments of tourism and new tourist offers. The originality of the pap

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Pranatha, Prima Setia Judha, Emik Rahayu, Izza Ulumuddin Ahmad Asshofi, and Cindy Citya Dima. "Pelatihan Inovasi Olahan Singkong Getuk Mawar di Kampung Wisata Keceh Asmoro Mangunharjo Tembalang Kota Semarang." Jurnal Abdimas Pariwisata 6, no. 1 (2025): 71–78. https://doi.org/10.36276/jap.v6i1.770.

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Training on Cassava Rose Getuk Processing Innovation in Keceh Asmoro Tourism Village, Mangunharjo, Tembalang, Semarang City. Several villages in the Semarang area have the potential to be developed into attractive tourist destinations, both for local and foreign tourists, natural tourist attractions such as the Ungaran mountains and the beaches around Semarang are also special attractions. One of the tourist villages in Semarang City that is currently being developed is the Keceh Asmoro Mangunharjo Tembalang Tourism Village pilot. This village is a unique tourist destination because it has tou

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Kyfyak, Vasil, and Oleksandr Kyfyak. "Digitalization of processes of tourist destinations development in Western Ukrainian border regions." Herald of Ternopil National Economic University, no. 2(96) (July 10, 2020): 162–73. http://dx.doi.org/10.35774/visnyk2020.02.162.

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Introduction. The processes of formation and development of tourist destinations in the border regions of Western Ukraine testify to the growing influence of Internet resources; mobile platforms and applications; use of various software and other digital products on tourism development. The urgent issue remains the introduction of information and communication technologies and the formation of a system of relations between the tourist and the tourist destination. In view of this; the article is devoted to the study of the use of digital technologies in the development of tourist destinations.

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NURASHEVA, К., M. MAULETKAZY, A. MADYSHEVA, and Zh OMARKHANOVA. "CREATION OF INNOVATIVE TOURISM PRODUCTS IN THE TOURISM INDUSTRY OF KAZAKHSTAN." Bulletin of the International University of Tourism and Hospitality 8, no. 2 (2025): 195–206. https://doi.org/10.62867/3007-0848.2025-2.13.

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Kazakhstan’s tourism industry, endowed with rich natural and cultural resources, is actively evolving in response to global trends. However, the development of innovative tourism products (ITPs) remains a critical challenge. This article explores the potential and necessity of introducing ITPs as a key driver for enhancing the country's tourism appeal and competitiveness. The study employs methods of generalization, statistical analysis, and comparative evaluation to identify existing gaps and benchmark Kazakhstan’s performance against leading tourism destinations such as France and Turkey. Pa

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Muhyl, Kateryna. "FACTORS OF THE INNOVATIVE DEVELOPMENT OF THE INTERNATIONAL MARKET OF TOURIST SERVICES." INNOVATIVE ECONOMY, no. 2 (2023): 154–59. http://dx.doi.org/10.37332/2309-1533.2023.2.20.

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Purpose. The aim of the article is to systematize and characterize the factors of innovative development of the international market of tourist services. Methodology of research. General scientific and special methods were used in the research process, in particular the method of a systematic approach, based on which the approaches and factors of innovative development of the international market of tourist services were categorized. A guide to the method of comparison, necessary for a comparative assessment of the views of scientists regarding the studied issues, has also been implemented. Ab

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Mudra, I. Wayan, Mercu Mahadi, and Ni Kadek Karuni. "INOVASI PRODUK KRIYA DI BALI." Gorga : Jurnal Seni Rupa 9, no. 1 (2020): 56. http://dx.doi.org/10.24114/gr.v9i1.17796.

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AbstrakBali merupakan daerah destinasi wisata dunia yang dikunjungi wisatawan asing dari berbagai negara. Bali sebagai tujuan wisata menyediakan produk-produk kriya inovatif untuk disuguhkan kepada wisatawan asing dan wisatawan nusantara. Tujuan penelitian ini adalah untuk mendiskripsikan produk-produk kriya inovatif yang telah dihasilkan perajin Bali dalam memenuhi kebutuhan pariwisata. Penelitian ini merupakan penelitian sampel menggunakan pendekatan proposive sampling dan teknik pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Dokumentasi juga dilakukan melalui media

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Sukhov, R. I. "Possibilities for involving of creative industries in the tourist product development." Services in Russia and Abroad 17, no. 5 (2023): 17–30. https://doi.org/10.5281/zenodo.10419893.

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<em>Creative industries and creative tourism are the innovative spheres of human activity. Scientific research on creative industries and creative tours began to appear in Russian practice relatively recently. Therefore, the study analyses the most interesting scientific works of domestic and foreign researchers to determine the essence of creative industries and creative economy and their relationship with tourism. Special attention is paid to the creative clusters in Russia, a new scientific research direction. The author identifies creative clusters, their levels from the point of view of t

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Karimovа, Azizа. "THE NEED TO IMPROVE CREDIT SUPPORT FOR INNOVATIVE DEVELOPMENT OF TOURISM ENTERPRISES." INNOVATIONS IN ECONOMY 4, no. 1 (2021): 56–62. http://dx.doi.org/10.26739/2181-9491-2021-1-8.

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This article examines the effectiveness and role of tourism, which contributes to the intensive development of the economy. One of the problems faced by the subjects of this activity, i.e. the problems of financing, is considered. Special attention is paid to the need for credit support, the effectiveness of which will lead to additional job creation, contributes to the increase of the country’s budget and will provide high-quality service for consumers of tourist products. The analysis of tourist activity is also carried out, and suggestions are given for the further development of this spher

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MAGHNAOUI, Dr LAMYA. "Innovation and Tourism: Between Territorial Reproduction and Sustainable Development." International Journal of Social Science and Economics 2, no. 2 (2022): p21. http://dx.doi.org/10.22158/ijsse.v2n2p21.

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The Ourika Valley, located less than an hour from the red city of Marrakech, is now experiencing various and rapid environmental, demographic, socio-cultural, economic changes, etc. These changes also affect traditional productive systems and the local way of life.Its authentic and unspoiled places, with a good reputation and a wealth of therapeutic processes and treatments based on natural products and medicinal plants in a territory. This strong potential at the level of products and resources linked to well-being tourism, until now not well exploited, and omitted on the part of those respon

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Gladkey, Oleksandr. "PROMOTION OF VINNITSA CITY TOURISM PRODUCT ON THE TOURIST MARKET OF UKRAINE." GEOGRAPHY AND TOURISM, no. 44 (2018): 92–109. http://dx.doi.org/10.17721/2308-135x.2019.44.92-109.

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Goal. The purpose of this article is investigation of promotion of Vinnitsa city tourism product on the tourist market of Ukraine. Method. The methodological basis of the research is the basis of scientific dialectics. The main methods of research are statistical, analytical, comparative-geographical, graphic, formalization method, SWOT analysis, PEST analysis. Results. The features of Vinnitsa tourist products promotion on the Ukrainian tourism market are revealed. The tourist potential of Vinnitsa is analyzed. The most visited tourist destinations are highlighted. The monitoring of the touri

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Yuriy, M. LAGUSEV, and HUSIN Abir. "Visual projection as a factor in increasing the efficiency of tourism activitits." Service plus 17, no. 2 (2023): 67–77. https://doi.org/10.5281/zenodo.8232458.

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The article examines innovative technologies of the light image in tourism as one of the most important elements in the promotion of tourism products and territories. For the article, several modern scientific and creative works were analyzed. While electronic and polytechnic technologies are used for aesthetic purposes, innovative lighting solutions are created for purposes that are more global. They are designed to expand the possibilities of international communication and interaction with a new reality containing traditional aesthetic concepts, but with artistic meaning. On the other hand,

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Olena, Sergiichuk, and Tanana Svitlana. "INNOVATION SYSTEM OF QUALITY MANAGEMENT OF SERVICES SECTOR AS COMPULSORY COMPONENT OF TOURISM DEVELOPMENT." University Economic Bulletin 36/1 (April 17, 2018): 59–64. https://doi.org/10.5281/zenodo.1219831.

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The subject of research is theoretical and practical questions of using of innovative systems of quality management of system the services sector. The purpose of the article – to analyze the innovative system of quality management system service sector and it role in activization of development tourism. Methods of the research. Methods of theoretical generalization and comparison, system analysis are used in the article. The results of the research. Activization of tourist services sector determines of necessity the development and implementation of quality management system as compulsor

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Bohatyryova, G. A., and V. V. Barabanova. "INNOVATIVE MARKETING TOOLS FOR THE PROMOTION OF A TOURIST PRODUCT." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (77) (2022): 9–19. http://dx.doi.org/10.33274/2079-4819-2022-77-2-9-19.

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Objective. The objective of the article is to determine the marketing component of the tourist product, to reveal the role of innovative marketing tools for the promotion of the tourist product on the market; to consider goals, tasks and functions of the promotion process. Methods. Theoretical and methodological basis of the research is the position of modern economic theory, management theory, scientific works of domestic and foreign scientists in the field of marketing. The research applies methods that provide its logical essence such as the method of a systemic approach, the dialectical me

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Descals-Tormo, Asensi, María-José Murgui-García, and José-Ramón Ruiz-Tamarit. "A new strategy for measuring tourism demand features." National Accounting Review 6, no. 4 (2024): 480–97. http://dx.doi.org/10.3934/nar.2024022.

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<p>Understanding tourist behavior, demand elasticities, and the purchasing power of regular tourists visiting a destination is of great interest to the tourism industry for business strategy and to governments for tourism public policy. Here, we propose a new method to empirically estimate the own-price and cross-price elasticities of demand for tourist goods and services, as well as an innovative way to measure the average tourist's marginal utility of income. In the tourism sector, we consider that there are two relevant markets: one for tourist goods and services and the other for acc

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Lepetiuk, V. B. "GEODESY, CARTOGRAPHY AND AERIAL PHOTOGRAPHY." GEODESY, CARTOGRAPHY AND AERIAL PHOTOGRAPHY 92,2020, no. 92 (2020): 55–67. http://dx.doi.org/10.23939/istcgcap2020.92.055.

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Analyzing GIS technologies` products for strengthening the tourist attractiveness of the destination and research of possibilities of GIS-technologies at the formation of a tourist product is the purpose of this work. The relevance of this study lies in the need to apply innovative approaches to GIS technologies` usages in the development of national tourism products. The research methodology is based on the application of the statistical method of data processing, the cartographic method of research with the use of GIS, and the method of spatial analysis. General scientific, systematic and in

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Aluculesei, Alina-Cerasela, and Daniel Avram. "THE OPPORTUNITY OF DEVELOPING RURAL WELLBEING TOURISM IN PUGLIA REGION, ITALY IN THE TIME OF COVID-19 PANDEMIC." SWS Journal of SOCIAL SCIENCES AND ART 2, no. 3 (2021): 1–10. http://dx.doi.org/10.35603/ssa2020/issue3.01.

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The tourism industry is facing nowadays a wide range of issues caused by the COVID-19 pandemic or accentuated by it. The dramatic decline in tourist flows in every destination forced stakeholders to rethink the actual model of business and to adapt to the new reality. The need for social distancing and the fear of tourists to visit crowded places prepared the field for more sustainable tourist activity, based on green products and services. In this context, new and innovative products like rural wellness tourism can take momentum and offer the visitors the opportunity of spending the free time

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Ruziyeva, G.F. "Opportunities to increase the efficiency of consumer service through diversification of national craftsmanship products in Bukhara region." Towards a new economy, pedagogy and technology 1, no. 2 (2025): 89–102. https://doi.org/10.5281/zenodo.15595086.

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<strong>Abstract. </strong>This article examines ways to develop and diversify national crafts in the Bukhara region. The possibilities of strengthening the regional economy by combining handicraft products with modern demand and tourism are analyzed. Diversification is proposed to increase the range of products, develop online trading platforms, improve the quality of service, and introduce digital marketing. Also, through the mobile application «Do it yourself», tourists will have the opportunity to get acquainted with the activities of craftsmen, purchase products, and obtain in

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Tsymbala, Olga, and Yulia Dorosh. "INNOVATIVE PRODUCTS ON THE MARKET OF GASTRONOMIC TOURISM IN UKRAINE (ON THE EXAMPLE OF CHEESE FACTORIES OF LVIV REGION)." GEOGRAPHY AND TOURISM, no. 68 (2022): 16–23. http://dx.doi.org/10.17721/2308-135x.2022.68.16-23.

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Purpose. To analyze the current state of development of gastronomic tourism in Lviv region, in particular, the area related to the activities of dairy farms engaged in cheese making and presenting their products and services in the tourist market of the region; to systematize data on key areas of their work, to reflect the specifics of the formation of the tourist offer; describe the main tourist services; cartographically visualize the location of tourist-oriented cheese factories within the region. Method. The study used the method of scientific systematization of information to identify tho

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Godlewski, Grzegorz. "Innovations in the Polish tourism sector in the eyes of consumers – selected examples." Studia Periegetica 29, no. 1 (2020): 127–41. http://dx.doi.org/10.5604/01.3001.0014.1260.

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The purpose of the article is to analyse selected aspects of innovation in the Polish tourism sector from the perspective of consumers and to highlight those areas where innovative solutions should be implemented. The author uses empirical data to verify the following hypothesis: consumers’ perception of innovations concerning tourism products in the Polish market varies considerably and depends on respondents’ characteristics. The study was based on information collected from 407 respondents using the computer-assisted web interview method (CAWI), which constituted a country-wide quota sample

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Adamovsky, Alexander, and Yaroslav Kulayets. "THE ESSENCE OF TOURIST DESTINATION AND METHODS OF ITS DEVELOPMENT RESEARCH." Economic scope, no. 197 (February 12, 2025): 262–69. https://doi.org/10.30838/ep.197.262-269.

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This study aims to deeply understand the essence of the tourist destination and analyze effective methods of its development in the context of modern challenges and trends in the tourism industry. The topic's relevance is due to the growing importance of tourism as one of the leading sectors of the world economy and the need to ensure the sustainable development of tourist regions. Today's global changes, such as digitalization and social transformations, require finding innovative approaches to managing tourist destinations to achieve their long-term competitiveness. The research methodology

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Сильчева, Людмила, and Lyudmila Silcheva. "The tourist potential of Kolomna: analytical aspects." Services in Russia and abroad 8, no. 7 (2014): 0. http://dx.doi.org/10.12737/7475.

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In modern conditions an important activity in the tourism industry of the Russian Federation is studing tourism markets for domestic tourism, attracting tourist flows in the small towns Russia through the development of new original sightseeing tours and tourist routes, the creation and development of innovative tourism infrastructure. According to the concept of the modern suburbs, great attention is paid to the development of priority points to attract tourists and tourist resources of the most important destinations in the region. In Moscow suburbs, there is a tourist route &#34;G

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Adamchуk, Oleksandr. "Innovative sources of increasing the competitiveness of rural green tourism enterprises." University Economic Bulletin, no. 46 (September 1, 2020): 38–45. http://dx.doi.org/10.31470/2306-546x-2020-46-38-45.

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The subject of research is the theoretical and practical aspects of the definition and implementation of innovations, forms and directions of innovation in order to increase the competitiveness of rural green tourism enterprises. The aim of the work is to identify innovative sources of increasing the competitiveness of rural green tourism enterprises and substantiate the factors, components and tools for innovation in a knowledge economy, digital technologies, non-cash payments, high-speed Internet. The methodological basis of the article were the theoretical and methodological provisions of m

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Kyfiak, Oleksandr. "Pricing as a component of a marketing strategy for the development of tourism destinations in the West-Ukrainian border areas." Herald of Ternopil National Economic University, no. 1(91) (January 1, 2019): 51–59. http://dx.doi.org/10.35774/visnyk2019.01.051.

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Based on the analysis and observation of the effective use of tourism opportunities in West-Ukrainian border areas, the study defines the following key tourist attractions: historical, cultural and architectural sights; unique natural recreational resources; proximity to borders and transport accessibility; organized local cross-border circulation (border- crossing by tourists, local residents, businesspeople); ethnic ties; knowledge of languages, traditions, customs and rituals; cross-border cooperation and membership in European regions; developed frontier infrastructure; the capacity of bor

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Roman, Michał. "THE IMPORTANCE OF A SUSTAINABLE AND SMART GROWTH ECONOMY IN TOURISM." sj-economics scientific journal 21, no. 2 (2016): 168–80. http://dx.doi.org/10.58246/sjeconomics.v21i2.349.

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The article aims to present the essence of sustainable and smart growth tourism. Smart and sustainable tourist industry may contribute to: improvement in the economic, territorial and social coherence of Poland, a rise in workforce qualifications, introduction of innovative services and use of modern management tools, rational adaptation and use of urban, rural and forested areas for tourism, an increase in social involvement and employment as well as co-operation between businesses, improvement in competitiveness of domestic tourism companies and services they provide (offers, tourist product

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Smyrnov, Ihor, and Olha Liubitseva. "Tourist Business During the Pandemic COVID-19: World and Ukraine Experience." Bulletin of Kyiv National University of Culture and Arts. Series in Tourism 3, no. 2 (2020): 196–208. https://doi.org/10.31866/2616-7603.3.2.2020.221278.

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It is becoming increasingly clear that tourism is one of the most affected sectors of the COVID-19 pandemic. Although travel directions during the pandemic have changed and decreased significantly, the tourism business in Ukraine and many leading tourism countries is looking for a way out of the predicament, any opportunity to recover and offer travellers innovative tourism products. For the 9 months since the spread of the coronavirus pandemic and the introduction of lockdown in most tourist destinations, the tourism business has invented new forms of meeting the needs of travellers, develope

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