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Dissertations / Theses on the topic 'Instagram and social media'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

Berg, Linnea, and Lisa Sterner. "Marketing on Instagram : A qualitative study on how companies make use of Instagram as a marketing tool." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-109786.

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The last years technological developments have lead to significant improvements in Internet usage, availability and the way people interact online. Recent statistics show how Internet and foremost social media usage increases rapidly, which have been noticed by companies, increasing their presence on social media platforms as well. Previous research has extensively been conducted within the area of social media marketing. However, the focus has mainly been put on platforms such as Facebook, Twitter and social media platforms in general. The purpose of this qualitative thesis is to get a deeper

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Algers, Maria. "Museums on Instagram - Engagement with audiences on social media." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22904.

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This thesis will explore the engagement modes of museums on Instagram by looking at the content of 1230 posts published by forty museums in Sweden and New Zealand over a three month time period. The analysis will focus specifically on the museums intention behind each post, with the use of an analytical grid developed by Lotina and Lepik. The museums’ invitations for engagement and participation with their audience will be the main focus of the study, drawing on concepts of civic engagement and the role of public institutions as democratic forums where collaboration is championed. The results

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England, Alexa, Sarah Jenkins, Alex Jackson, Courtney Ray, and Amber McCord. "Social Media and Self-Esteem." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/secfr-conf/2020/schedule/36.

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The common us of social media in everyday life has raised questions on the possible impact it has on individuals’ wellbeing. This study was conducted to determine if there was a correlation between Instagram, a common social media platform, usage and self-esteem of college students. The sample population for this research was 95 undergraduate students at Mississippi State University during the fall semester of 2019. Data was collected via an online survey that included Rosenburg’s Self-Esteem scale and ten additional questions relating to the independent variables and Instagram. The independen

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Mou, Jessie Boxin. "Study on social media marketing campaign strategy -- TikTok and Instagram." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/127010.

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Thesis: S.M. in Management Studies, Massachusetts Institute of Technology, Sloan School of Management, May, 2020<br>Cataloged from the official PDF of thesis.<br>Includes bibliographical references (pages 39-41).<br>Social media is known as "a group of Internet-based applications that builds on ideological and technological foundations of Web 2.0, and it allows the creation and exchange of user generated content (Kaplan and Haenlein 2010, p. 61)." Individual users create their personal profiles, blog and connect with their friends leveraging a variety of functions including profile searching,

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Reis, Gitaine. "EFFECTIVENESS OF SOCIAL MEDIA MARKETING STRATEGIES FOR BEAUTY ACCOUNTS ON INSTAGRAM." Scholarly Commons, 2021. https://scholarlycommons.pacific.edu/uop_etds/3748.

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Social media content strategies have been created and used for years as a way to advertise and influence market decisions in various industries. The reason for their effectiveness should be adequately studied so that we can have a better understanding of which strategies are successful and which ones are not. This study identifies effective social media content strategies, with a focus on brand and customer-centric strategies. After a content analysis of 251 Instagram posts from Huda Beauty and Glossier’s accounts, the hypotheses stating that brand-centric strategies will be more effective and

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Burke, Kayleigh Elizabeth. "Social Butterflies: How Social Media Influencers are the New Celebrity Endorsement." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/78221.

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The rapid growth of visual microblogging platforms, such as Instagram, has created new opportunities for brands to communicate with stakeholders. As these platforms evolve, brands have had to adapt in order to use the available social media platforms to gain visibility in the millennial audience. Recently brands have turned to online 'celebrities' known as a social media influencer (SMI) to distribute information and influence consumers' product perceptions. This specifically has become a common tactic in communication and marketing efforts with the fashion and beauty industry. Ample research

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Hodge, Samarah. "#Menstruation: Instagram Users Challenging Social Stigma." Thesis, Université d'Ottawa / University of Ottawa, 2019. http://hdl.handle.net/10393/38870.

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In many societies there is a stigma surrounding menstruation. It is often perpetuated through representations in advertisements as well as lack of open discussions. This thesis investigates ways that people are presenting menstruation on the social media platform Instagram and concludes that this is a space which allows the normative menstruation discourse to be challenged. Instagram is a widely used app that allows users to interact with others through sharing photos and has the potential to be a space for empowerment and challenging dominant ideologies. Publicly accessible photos were collec

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Althobaiti, Rehab. "The Motivations and Uses of Instagram." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etd/3411.

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Instagram is revolutionary in social media and networking, but little is known about the factors, social or psychological, that motivate users to become constant users on this app. A comprehensive survey was created, 277 college-aged Instagram users responded about their motivation, attitude, purpose, and primary activities regarding Instagram. The results show that Instagram users have five fundamental social and psychological motives: social interaction, archiving, self-expression, escapism, and peeking. Results showed that males were different from females in the following areas of using In

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Karlsson, Gabriella. "The Social Media Muse." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23195.

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The social media influencer is becoming a prominent trope in contemporary media culture. In her Instagram performance artwork Excellences & Perfections, Amalia Ulman imitated the content and lifestyle of different types of influencers for five months in 2014, gaining attention and inciting controversy when she finally revealed her hoax. She captured problematic aspects of performativity online, examined how it related to tropes and myths in our culture, and ultimately to our sense of identity. By analysing images from her work and comments from her followers at the time, this thesis aims to un

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Pavlovic, Emilia, and Ida Mårtén. "Vad gör att inlägg på Instagram leder till försäljning? : En kvantitativ studie om Instagrams påverkan på konsumenter." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-40465.

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Introduction: Companies’ interest in social media have been radically increased recently. Marketing is no longer the same as it has been before and today's society has left the traditional marketing behind. Society has contributed to the fact that companies have realized the need to possess and utilize social media as a marketing strategy. Aim: The purpose of the study is to find out which post leads to sales on Instagram and which products can be sold on Instagram. Method: The study is based on a quantitative research method where the response is analyzed from Microsoft Excel and SPSS. Result

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Fast, Sofia. "Är Instagram orsaken till din låga självkänsla? : En kvantitativ studie för undersökning av korrelation mellan självkänsla och Instagram." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75020.

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Today, social media is becoming more and more common in people's everyday lives. Several studies that have shown that connection to social media has a connection with the person's wellbeing. The purpose of this study was to examine whether there is a connection between a person's self-esteem and the use of social media Instagram, but also see how it differed between men and women. Instagram was chosen because it is a newer social media and is very unexplored. The hypothesis before the study was that there is a connection between Instagram and self-esteem, and that women use Instagram more than

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Erixon-Ågren, Malin, and Anny Wang. "Marknadsföring på Instagram : Det digitala skyltfönstret." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26368.

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In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social media creates a new place for companies to market themselves and mostly how they are using the social network Instagram. The amount of swedes using Instagram is 28% and that is the double of what it was a year ago. This creates a whole new place for companies to market themselves and most importantly; it’s free. Our question at issue is In what way is fashion and interior design companies using marketing and Web 2.0 on Instagram and how does it reach individuals? To get an answer we contacted eight

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Bengtsson, Sabrina, Cecilia Wiklund, and Granquist Angelica Wass. "Musikbolags kommunikationsprocess via social media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-32278.

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SAMMANFATTNING Titel: Musikbolags kommunikationsprocess via social media Författare: Sabrina Bengtsson, Angelica Wass Granquist och Cecilia Wiklund Handledare: Joachim Timlon Kurs: Kandidatuppsats 15 hp i Företagsekonomi inriktning Marknadsföring, Music & Event Management, Linnéuniversitetet, Hösttermin 2013-2014. Forskningsfråga Hur kommunicerar svenska musikbolag med sina kunder genom social media? Syfte Syftet med uppsatsen är att beskriva hur kommunikationsprocessen ser ut via social media, analysera hur svenska musikbolag kommunicerar via sociala medier samt ge rekommendationer till h

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Dahlberg, Tom. "Kroppsideal via Instagram." Thesis, Högskolan Dalarna, Idrotts- och hälsovetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:du-22614.

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Syfte Dagens teknik har medfört en explosion av nätbaserade sociala medier där bilder av träning och kroppar är ett tydligt fenomen. Syftet med detta arbete har varit att undersöka hur kroppsideal skapas och framställs på internet och framförallt sociala medier. Till hjälp användes frågeställningarna: Hur gestaltar manliga fitness-profiler sig själv och sina kroppar på den nätbaserade tjänsten Instagram? Finns det kopplingar mellan dessa profilers kroppsgestaltningar och specifika kroppsideologier? (Rosenmann & Kaplan, 2014) Metod Arbetet utfördes med netnografisk metod i grunden, en metod

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Azizi, Maria, and Hilda Scott. "Användning av Instagram : Självkänsla och kroppsmissnöje." Thesis, Mälardalens högskola, Akademin för hälsa, vård och välfärd, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-35963.

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Tidigare forskning har funnit ett samband mellan sociala medier och attityder till sig själv. Syftet med denna studie var att undersöka om det finns ett samband mellan användningen av Instagram, självkänsla och kroppsmissnöje samt om det finns några könsskillnader eller åldersskillnader avseende detta. Sammanlagt besvarade 232 gymnasister och högskolestudenter enkäten som mätte användning av Instagram samt graden av självkänsla respektive kroppsmissnöje. Av deltagarna var 132 kvinnor. Resultaten visade att det inte fanns något samband mellan användningen av Instagram och graden av självkänsl

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Back, Therese. "Instagram : En plattform för fotografer att marknadsföra sig genom hashtags." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37954.

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Det nya medielandskapet har medfört att fotografer behöver anpassa sig. Sociala medier har orsakat att pressorganisationerna enklare kan få tillgång till allmänhetens bilder, till följd av det minskar andelen heltidsanställda fotografer. Många fotografer använder Instagram, en populär social applikation som används av 500 miljoner aktiva användare dagligen. Applikationen används av fotografer för att de vill dela med sig av sitt arbete och expandera kontaktnätet, för att det eventuellt bidrar till nya jobb. På Instagram kan hashtags användas för att placera bilder i kategorier, vilket gör det

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Julia, Ramstedt. "Sociala mediet Instagram och dess påverkan på välmående : En kvantitativ studie som undersöker hur Instagram påverkar studenters välmående utifrån social jämförelse och socialt stöd." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-79917.

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Sociala medier används av miljarder människor världen över och har visat sig kunna påverka välmående. Studiens syfte var att ta reda på hur studenter upplever att Instagram påverkar deras välmående och hur detta kan kopplas till social jämförelse och socialt stöd. Mer specifikt undersöktes samband mellan studenters upplevda välmående och upplevelse av social jämförelse på Instagram samt upplevelse av socialt stöd på Instagram. Studien undersökte också samband mellan studenters upplevelse av socialt stöd och social jämförelse på Instagram. Undersökningen genomfördes med en enkät som besvarades

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Johansson, Moa, and Felicia Olsson. "Instagram som instrument för marknadsföring." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-212.

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I dagens digitala samhälle har sociala medier blivit en allt mer självklar del i vardagen för många människor. Näthandeln växer för varje år som går medan den fysiska detaljhandeln går allt sämre, därför är det viktigt för den renodlade fysiska butiken att synas även på internet för att påminna kunderna om att de finns. För de företag som inte väljer att ha en webbshop är sociala medier en möjlighet att vara närvarande dygnet runt och kommunicera med sina kunder på internet. En grupp butiker som har svårt att sälja sina produkter över internet är second hand butiker, eftersom de oftast bara ha

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Engelin, Katharina. "Sustainability on Social Media - A content analysis of how the #sustainability is represented on the social media platform Instagram." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23255.

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The increasing presence of sustainability in multiple contexts of today’s societies has led to the phe- nomenon of proliferating representations of the term. A lack of consensus towards the terminology within theory and media representations formed the base for uncertain understandings in public. Corre- spondingly, this supports the argument for investigating the public’s representation of sustainability to contribute knowledge about the current understanding of the term in public. As a platform for open and globalized communication, social media, Instagram in specific, is considered as the re

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Kneifl, Kimberly. "Capturing perceptions: Instagram and the High Line." Thesis, Kansas State University, 2016. http://hdl.handle.net/2097/32693.

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Master of Landscape Architecture<br>Landscape Architecture/Regional and Community Planning<br>Stephanie A. Rolley<br>The public’s fascination for using tools to view the landscape dates as far back as mid-1600. The Claude Glass, while void of definitive origin, gained popularity among tourists and amateur artists as a way to replicate the picturesque landscape first embraced by French painter, Claude Lorrain. The iPad, in conjunction with the Instagram App, offers today’s viewer a similar experience with the modern convenience of saving and disseminating the views to the masses. While the r

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Akinboboye, Abisoluwa. "Health Communication via Social Media: How Pharmaceutical Companies are using Instagram for Corporate Social Responsibility." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3731.

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This study examines the depth of audience engagement with six dimensions of Corporate Social Responsibility (CSR) via the Instagram platforms of pharmaceutical companies. Recent research on the relationship between CSR and health communication has established a robust link between both variables but created a gap on the level of audience engagement. Drawing on Voluntary Disclosure, Agenda Setting and Media System Dependency theories, this study finds that voluntary communication of CSR strategies has the maximum potential to set the agenda for audience engagement on social media. The remodeled

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O'Brien, Kendall. "The Cultivation of Eating Disorders through Instagram." Scholar Commons, 2015. http://scholarcommons.usf.edu/etd/6004.

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A profusion of research has been dedicated to the effects of new media on body image. In an attempt to explain the inflation of eating disorders, several researchers have turned to the cultivation theory, postulating that increased interaction with these medias will lead to internalizations of the messages they disseminate. The over presence of extremely thin models and actresses can create a new reality for media users, who begin to equate thinness with beauty, power, femininity and happiness. While an abundance of research has delved into the impact of this thin ideal through television and

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Beijer, Frida, and Pernilla Widelund. "Identitetspresentation på Instagram : En studie i användares upplevelser och attityder till sin identitetspresentation på Instagram." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18920.

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In recent years, the internet has exploded of images. Not at least in the popular photo-sharing network Instagram as one of the fastest growing social network for the moment. Millions of people around the world share pictures and expose themself for friends and family. We were therefore interested in which experiences and attitudes users have towards their identities in relation to their self-image and self-presentation on Instagram. Furthermore, whether they in general have a primary interest in using Instagram as a tool to experiment with images to present their identity on Instagram, in whi

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Kadivar, Nima, and Branzell Lina Eek. "Social Media Influencers : Vad tycker dagens kvinnor?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21996.

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I takt med den ökade betydelsen av symbolisk konsumtion har begreppet Social Media Influencers, SMI, grundats. SMI är ett samlingsbegrepp för de oberoende personer som genom sina sociala medier påverkar och inspirerar sina följare genom att vara en förebild inom mode, skönhet, livsstil, hälsa och inredning. SMI representerar dagens opinionsledare då de genom sina sociala medier sprider marknadsföring som människor uppfattar som uppriktig och genuin. Idag används SMI strategiskt av företag för att nå ut till kunder på ett individualiserat och anpassat sätt. Den här nya typen av marknadsföringss

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Arndt, Tina. "Instagram-Auftritte deutscher Hochschulbibliotheken." Hochschule für Wirtschaft, Technik und Kultur Leipzig, 2017. https://slub.qucosa.de/id/qucosa%3A21117.

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Untersuchungsziel der vorliegenden Arbeit ist herauszufinden, welche Chancen das soziale Netzwerk Instagram für deutsche Hochschulbibliotheken bietet und in welcher Art und Weise diese umgesetzt werden. Darüber hinaus wird untersucht, wie deutsche Hochschulbibliotheken organisiert sind, um ihre Auftritte und Profile auf sozialen Netzwerken zu pflegen. Die Ergebnisse werden mit Hilfe einer Analyse von Beiträgen auf Instagram, sowie Experteninterviews gewonnen. Die Arbeit richtet sich an Social-Media-Beauftragte deutscher Hochschulbibliotheken, aber auch anderer Bibliothekstypen. Ebenso richtet

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Villar, Burga Gonzalo Alonso. "La publicidad nativa en Instagram mediante influencers." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653093.

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Durante los últimos años el uso de personajes influenciadores, más conocidos como influencers, va en auge. Se puede observar el incremento de estrategias publicitarias en las que incluyen a estas personas, ya que los consideran como pieza fundamental en una campaña publicitaria. Estos, si bien es cierto, se han convertido en un recurso para las marcas, poco a poco se hallan en la necesidad de implementar distintas estrategias como la realización de publicidad nativa en Instagram, variable que se explicará más adelante, para así poder llegar de forma óptima a la audiencia. Lo que busca la publi

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Anongdeth, Amanda, and Barre Halima Imam. "Instagram profile’s effect on influencer credibility : A qualitative study on how the influencer-follower relationship is affected by the influencers credibility in relation to their Instagram profile." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-44166.

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Background: Through digitalization, it has now allowed people to be more linked through different social media platforms and has led to an increase in the use of these platforms such as Facebook, YouTube, Twitter and Instagram. Compared to other social media, Instagram has the highest level of involvement through time spent on the app. Influencer marketing has increased with the numbers 325% in Google searches within the year 2017. Companies use influencer marketing as a tool where the firm is collaborating with influencers. Next year, approximately two-thirds of the marketing departments will

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Karlsson, Lisa, and Felicia Ericsson. "Instagrams påverkan på män och kvinnor. : En kvalitativ studie om skillnader mellan kvinnor och mäns påverkan av reklam på Instagram." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44340.

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Instagram är en gratis mobilapplikation för socialt nätverk som ger privatpersoner, såväl som företag möjligheten att dela videos och fotografier med varandra. Idag fungerar Instagram även som en plattform för företags reklam och marknadsföring, vilket har påverkat användares konsument-och köpbeteende. Uppsatsens syfte är att undersöka om det finns några skillnader i köpbeteende mellan kvinnor och män efter de har blivit påverkade av reklam på plattformen Instagram och på så sätt bidra med kunskap som kan intressera företag i deras digitala marknadsföringsstrategier. Studien är genomförd genom

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Longley, Emily. "Like Me: Generation Z, Instagram, and Self-Branding Practices." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/scripps_theses/1093.

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The newest generation, raised and immersed in today's hyper-consumer culture, has learned to define the self within a neoliberal and capitalist framework in which self-branding and ascribing to hegemonic principles appears imperative to one’s personal success.

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Johnsson, Östergren Amanda, and Linnea Alldrin. "Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88877.

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Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). From a consumer perspective, branding helps direct customers in choosing what they want to buy (Tarnovskaya and Bertilsson, 2017). This way, they spend less time focusing on the type of product and its qualities, because they can instead look at the products they are a

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Burman, Erica, and Anna Jonsson. "Personliga varumärken på Instagram : En studie om Instagrams roll för unga fastighetsmäklares marknadsföring av sig själva." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38256.

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The tough and steadily increasing competition within the brokerage industry places greater pressure on self-marketing with the goal of distinguishing oneself from the competitors. This study examines, through a quantitative in combination with a qualitative approach, how real estate agents work with their personal brands as well as how they convey this through Instagram to distinguish themselves among the increasing number of competitors. Through a combination of a quantitative and qualitative study in the form of questionnaires and semi- structured interviews, supplementary answers are given,

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Hedberg, Emelie, and Agnes Haverling. "Hashtagg hälsa : En studie av hur hälsa presenteras på Instagram." Thesis, Stockholms universitet, Institutionen för pedagogik och didaktik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-130376.

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It seems popular to showcase a healthy lifestyle today. Microblogging apps like Instagram are utilized to share pictures of the gym, healthy food and results from various exercises, but what is really considered healthy in today's society? The aim of this thesis was to examine why and how individuals create representations of health in the realm of Instagram. We examined representations of health, what it means to be healthy to Instagram users, and their intentions with their picture-posting. This thesis is based on social constructivist theory, theories concerning narcissism and identity, Gof

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Warnimont, Emily. "Women Agvocates' Approaches to Using Instagram." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.

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Andreasson, Jennifer, and Louise Hildebrand. "#SponsoredPost : En kvalitativ studie av hur samarbeten mellan Influencers och företag konstrueras på Instagram." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35058.

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Under år 2016 har marknadsföringsstrategin influencer marketing, att låta inflytelserika personer dela budskap om varumärken online i form av sponsrade innehåll, ökat i popularitet. Den här uppsatsen ämnar öka förståelsen kring hur Influencers konstruerar inlägg som är sponsrade av företag på medieplattformen Instagram i Sverige idag. Vår ambition är att bidra med kunskap inom området marknadskommunikation, som företag i sin tur kommer kunna använda sig av i framtida samarbeten. I den här studien använder vi oss av en kvalitativ innehållsanalys för att undersöka sponsrade inlägg från åtta olik

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Wang, Jenny. "How do we look on Instagram? : A communication strategy for Swedish branding agencies." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-55381.

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Marketing today is no longer mainly about using traditional medias to reach a desired public. As consumers are moving to the digital world for information search, social media has provided new possibilities for companies to market themselves online. Newly started branding agencies often have a limited budget for marketing, but the need to increase brand awareness is high. In this situation, social media will be a good solution, because it is easy to use, cost effective and has a great range of reach to the desired target group. Instagram is a photo-sharing based app where the communication is

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Bergkvist, Hanna, and Sabina Palmér. "Upplevelser i Sociala Medier : En studie om användares upplevelser på den sociala medieplattformen Instagram." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45528.

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Företag lägger allt större vikt vid skapandet av upplevelser för konsumenter, vilket utgör det fjärde ekonomiska erbjudandet. Upplevelseindustrin växer samtidigt som varor och tjänster i allt högre grad blir digitaliserade. Användandet av sociala medier ökar även och det har skett en förskjutning mot visuella sociala medier där bilder står i centrum. Upplevelser existerar även i digitala miljöer och det finns information om hur företag bäst bör utforma dessa. Med anledning av att det saknas en tydlig definition av begreppet upplevelser i litteraturen samt att det saknas ett konsumentperspektiv

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Gustafsson, Lisa, and Lisa Hedström-Hulterstam. "Instagram, från inspiration till stress : En kvalitativ intervjustudie om kvinnors upplevelser, känslor och reflektioner kring användandet av Instagram." Thesis, Linköpings universitet, Psykologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-156610.

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Vårt syfte med den här studien var att undersöka hur kvinnor i åldrarna 20–35 år tänker och reflekterar över sitt Instagramanvändande och bilderna de exponeras för. Vi valde att arbeta utifrån en grundad teori och datan samlades in genom semistrukturerade intervjuer som transkriberades och sedan analyserades parallellt med datainsamlingen. Genom denna analysprocess kom vi fram till tre olika kategorier: Perfektionism på Instagram, Det filtrerade livet och Instaddiction. Resultatet visade att en perfekt bild på Instagram inte enbart syftar till ett estetiskt vackert motiv eller en välgjord redi

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Linnell, Pontus, and Hannevig Camilla Schjøtt. "Normer på Instagram." Thesis, Blekinge Tekniska Högskola, Institutionen för teknik och estetik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-16489.

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Sociala medier är ett hett tema i samhällsdebatten runt om i världen, och det är inte utan anledning. Dagens unga är uppkopplade och håller sig uppdaterade på internet från de vaknar till de lägger sig. Ett av de mest populära och kändaste sociala medier plattformarna är Instagram. Unga lägger på denna plattformen ut bilder i stor mängd. Detta ledde in oss på följande frågeställning: “Vilka visuella normer finns det på instagram?” För att få reda på detta använde vi oss av bildanalyser där vi analyserat bilder från olika instagramkonton tillhörande fem kändisar och tre influencer. Resultatet g

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Lindblom, Frida. "Konstnärliga strategier på Instagram : En jämförande studie om Arvida Byström och Cindy Shermans närvaro på Instagram." Thesis, Karlstads universitet, Institutionen för samhälls- och kulturvetenskap (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78876.

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This essay examines Instagrams as platforms for displaying and promoting art, this by looking at two photo artists, Arvida Byström and Cindy Sherman who are active on Instagram to varying degrees. The essay goes through how their feed is structured and how they shape their feed to reflect their identity as artists. A formal and a semiotic analysis is done on their feeds and selected images from their feeds. The result of the study shows that Arvida Byström uses here instagram to promote her art while Cindy Sherman focus more on her everyday life and shows a more casual approach to Instagram.

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Tiderman, Emmelie, and Karin Nedler. "En strategiskt konstruerad verklighet : syften till självrepresentation på Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-339563.

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The phenomenon focused on in this study is that while many young adults experience pressure regarding their Instagram use, the use is widespread. Furthermore, there are different purposes to the use, which are rarely analyzed from a strategic communication perspective. Therefore, the essay provides more insights from that point of view, regarding the expression of identity and social media’s role in that process. The purpose of this essay is to examine how individuals work with self representation on Instagram, if they have a clear image of what they want to convey and whether they implement i

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Kristiansen, Natalie, and Linn Fernebrand. "Hur skönhetsinfluencers skapar interaktion genom Instagraminlägg : En studie av bild-, inläggs- och interaktionsvariablers påverkan på interaktion- och affektionsvärde." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-44463.

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I det ständigt förändrande digitala landskapet har det för företag växt fram nya möjligheter för marknadskommunikation och sociala media marknadsföring (SMM) har blivit en stor del av företags marknadsstrategier. En växande trend är att använda sociala media influencers (SMI) för exempelvis reklamsamarbeten eller varumärkesexponering. Forskning inom området tyder på att marknadskomunikation med hjälp av SMI:s är effektivt men varför en del SMI:s är mer effektiva än andra framgår inte tydligt. Därför valdes detta område som fokus för studien, med syftet att undersöka vilka variabler inlägg med

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Thompson, Ellen. "How People Use Instagram to Cultivate or Break Their Social Network." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1301.

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Abstract 1,000,000,000,000 people use Instagram and many use it on a daily basis, yet surprisingly few studies have been conducted to better understand how this social media platform affects our lives. This study is proposed to better understand how people use specific functions within the application for relationship maintenance. Participants will complete an online survey in which they will be randomly assigned to a hypothetical Instagram post. They will be told to imagine that it is either posted by a close friend or by an acquaintance in order to better understand how people treat in-group

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Amon, Agustina. "Sharing the Pain in Social Media: A Content Analysis of #thinspiration Images on Instagram." Digital Commons @ East Tennessee State University, 2018. https://dc.etsu.edu/etd/3421.

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#Thinspiration is an online trend that depicts thin-ideal media content specifically found on the social medium Instagram. The images found under the #thinspiration intend to inspire weight loss while encouraging and/or glorifying dangerous behaviors that are usually attributed to eating disorders including anorexia nervosa (AN), bulimia nervosa (BN) and eating disorder not otherwise specified (EDNOS). This study provides a content analysis of thinspiration imagery on the popular social networking site Instagram. A set of 300 randomly selected images was coded. Images tended to objectify women

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de, Aquino Carlsson Alissa. "Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-69900.

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The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. A study was conducted on 200 Instagram posts from four different fitness influencers. A total of 638 speech acts were coded using a typology by John Searle (1979). The typology consists of the speech acts representatives, directives, commissives, expressives and declaratives. Two speech acts were also added by the researchers;

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Landqvist, Isa. "Inspiration, stress och strävan efter likes : En kvalitativ studie om vad personer upplever med att använda sig av Instagram och Snapchat." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-88891.

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There has been a change in society today towards a greater media usage. The use of social media is increasing and we are active in updating and sharing our everydaylife. ’What will happen’, ’what is happening’ and ’what has happended’ arepublished on social media. Which are the incentives for us to use social media? Which are the pros and cons in using social media? The objective with this dissertation is to exam what people experience by using Instagram and Snapchat. Which are the pros and cons with publishing posts and read what others are publishing? In this dissertation I have choosen to l

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Lindstens, Nicolina, and Kajsa Thorsén. "Är sociala medier verkligen sociala? -En kvantitativ studie om hur och varför Örebro universitets studenter nyttjar det sociala mediet Instagram." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75149.

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In a society where media use is increasingly fragmented, social media expand people’s media practices and satisfy peoples’ needs in new ways. Instagram is currently the social media platform with the highest growth of users around the world. The purpose of this study is to examine what needs of information, entertainment, self-confirmation and social connections are being fulfilled by Instagram-use. By applying Uses and Gratifications theory, the study analyzes the motivations behind Instagram use and how needs are fulfilled through user practices. The study builds on a quantitative survey (n=

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Wåger, Carl. "ADHD och Instagram : En intervjustudie om unga människor med ADHD:s strategier för att hantera de negativa aspekterna av Instagram." Thesis, Södertörns högskola, Medieteknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37880.

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This study aims to investigate how people with ADHD are affected by the social media application Instagram. The experiences examined are how three Instagram users with ADHD are affected by Instagram. If they find that there are some underlying needs and motives for why they use Instagram and in which case they are. Their diagnosis also gives rise to depressive tendencies and it is therefore investigated how they handle this when using Instagram. In addition, their strategies for using Instagram are investigated. How they help them to reduce the negative impact of Instagram. The study further d

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Contreras, Michael A. "CROSSFIT, INSTAGRAM, AND THE MEDIATING EFFECTS OF SOCIAL COMPARISON ON SELF-ESTEEM." Scholarly Commons, 2021. https://scholarlycommons.pacific.edu/uop_etds/3731.

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Over the last 15 years there has been a dynamic shift within the fitness industry, particularly for women. For decades, women were expected to participate in aerobic-based workouts and maintain a thin figure. This thin ideal has been harmful to women and contributed to low levels of self-esteem. CrossFit diverges from aerobics by encouraging strength training and teaching women that workouts can be functional, and beauty does not only lie in one’s aesthetics. The emergence and growth of CrossFit is shifting fitness-related gender norms and expectations, and possibly contributing to higher

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Hietanen, Otto, and Martin Zetterman. "Det polisiära självporträttet -En kvalitativ innehållsanalys av @Polisen på Instagram." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-71919.

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During the past recent years the Police presence on social media in Sweden has grown. These new tools and resources have resulted in a change of practise in communication. This qualitative study intends to identify how the Swedish Police have portrayed themselves on the social media platform Instagram, in relation to organizational identity theory and strategic communication theory, during the period 1 January to 26 October 2018. This has been done by applying a multimodal critical discourse analysis method to 13 Instagram posts, posted on the official national swedish Police Instagram account

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Blomberg, Caroline, and Elin Johansson. "Att vara eller att inte vara äkta på Instagram. : En kvalitativ studie om hur aktiva användare upplever sin användning och framställning på Instagram." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78857.

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In today's society we spend more time on social media than ever before. 61% of all Sweden's internet users are active on Instagram, this makes the social media platform the second most used application after Facebook. The aim of this study was to explore how active users on Instagram, so-called prosumers, experience their own use and self-presentation on Instagram. We chose to conduct ten qualitative semi-structured interviews. We sought to create an understanding of how prosumers use the application and whether there are any usage standards that are important in how they want to present the

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