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Journal articles on the topic 'Instagram engagement'

Author: Grafiati

Published: 18 April 2022

Last updated: 25 April 2022

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1

Rahman, Wan Nurhayati Abdul, Dilip S. Mutum, and Ezlika M. Ghazali. "Consumer Engagement With Visual Content on Instagram." International Journal of E-Services and Mobile Applications 14, no. 1 (2022): 1–21. http://dx.doi.org/10.4018/ijesma.295960.

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Despite Instagram’s popularity among the Y and Z generation consumers, social media research investigating factors that can influence customer engagement on Instagram remains limited. The uses and gratifications theory underpins this study which investigates how social media marketing of prominent Malaysian brands on Instagram impacts customer engagement. ScrapeStorm web scraper tool was used to extract posts and comments from the public Instagram accounts of four notable Malaysian brands. The findings reveal that different features of social media, affect consumer engagement differently. Soci

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O’Meara, Victoria. "Weapons of the Chic: Instagram Influencer Engagement Pods as Practices of Resistance to Instagram Platform Labor." Social Media + Society 5, no. 4 (2019): 205630511987967. http://dx.doi.org/10.1177/2056305119879671.

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This article examines the phenomenon of Instagram influencer “engagement pods” as an emergent form of resistance that responds to the reconfigured working conditions of platformized cultural production. Engagement pods are grassroots communities that agree to mutually like, comment on, share, or otherwise engage with each other’s posts, no matter the content, to game Instagram’s algorithm into prioritizing the participants’ content and show it to a broader audience. I argue that engagement pods represent a response to the material conditions of platformized cultural production on Instagram, wh

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Putri, Ivani Nafisa. "THE ASSESSMENT OF INSTAGRAM EFFECTIVENESS AS MARKETING TOOLS ON INDONESIA FASHION LOCAL BRAND." Advanced International Journal of Business, Entrepreneurship and SMEs 3, no. 10 (2021): 01–13. http://dx.doi.org/10.35631/aijbes.310001.

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Fashion local brands are brands of fashion clothing local to a particular country, manufactured and produced locally, including the ones in Indonesia. Fashion is always developing and creating the latest trend in which is a big potential for local fashion brands to take this opportunity because consumers are becoming more selective when it comes to selecting superior, long-lasting, and practical products. In Indonesia, the Fashion Industry is one of the subs that contribute to the creative industry, accounted for 28.29% of the whole creative industry, and ranked 9th in the Global Revenue Ranki

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Austin, Lucinda, Jeanine Guidry, and Michele Meyer. "#GunViolence on Instagram and Twitter." Journal of Public Interest Communications 4, no. 1 (2020): 4. http://dx.doi.org/10.32473/jpic.v4.i1.p4.

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The February 2018 Parkland school shooting quickly initiated passionate social media response on Twitter and Instagram. Research on the effect of large-scale mass shootings, particularly on social media dialogue, is lacking, at a time when emerging research suggests potential for both driving mass contagion and enhancing risk perceptions for public interest communications. This study examines response to the shooting through a content analysis of Instagram and Twitter. Findings revealed that gun violence advocacy and risk perception variables were present more frequently on Instagram, while So

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Barklamb, Amy M., Annika Molenaar, Linda Brennan, et al. "Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts." Nutrients 12, no. 9 (2020): 2839. http://dx.doi.org/10.3390/nu12092839.

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Health promoters have been unable to reach and engage people on social media (SM) to the extent that food industry brands and lifestyle personalities have. The objective of this study was to identify the SM post strategies associated with higher engagement in nutrition and food-related posts using a retrospective content analysis. The six most engaging posts from both Facebook and Instagram’s 10 most successful nutrition and food-related accounts were analysed across four fields. Subjective and objective post strategies were coded on 736 posts, and associations with engagement were explored us

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Carrasco-Polaino, Rafael, Ernesto Villar-Cirujano, and Miguel-Ángel Martín-Cárdaba. "Artivism and NGO: Relationship between image and 'engagement' in Instagram." Comunicar 26, no. 57 (2018): 29–38. http://dx.doi.org/10.3916/c57-2018-03.

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Due to the increasing importance of acquiring technological tools in communication strategies, and while taking into account that non-Governmental Organizations (NGO) use Instagram as a potential artivist tool to disseminate their initiatives and needs, the present article aims to investigate the form and content of photographs published in the social website Instagram during 2017 by the 20 most relevant NGOs at the international level. Specifically, we study the choice of formal elements, such as the design and editing, the intended purpose and feeling of the message transmitted in the photog

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Flaviana, Aneu Karlob, and Syahputra Syahputra. "ANALISIS KONTEN POST INSTAGRAM TERHADAP ONLINE ENGAGEMENT." JURISMA : Jurnal Riset Bisnis & Manajemen 11, no. 2 (2021): 111–36. http://dx.doi.org/10.34010/jurisma.v11i2.3063.

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Penelitian ini didasari oleh latar belakang untuk mencari tahu bagaimana pengaruh tipe post terhadap online engagement di lima coffee shop di Bandung dan bagaimana pengaruh waktu posting terhadap online engagement di lima coffee shop tersebut. Selain itu, penelitian ini juga bertujuan untuk menemukan rekomendasi pengelolaan posting di lima akun coffee shop untuk meningkatkan online engagement. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dengan mengambil data post yang diunggah oleh lima akun Instagram coffee shop dari bulan September 2018 hingga Agustus 201

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Rahmawati, Tria Yulia, Miranti Kartika Dewi, and Ilham Reza Ferdian. "Instagram: its roles in management of Islamic banks." Journal of Islamic Marketing 11, no. 4 (2019): 841–61. http://dx.doi.org/10.1108/jima-11-2018-0213.

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Purpose This study aims to explore Instagram’s role in management practices of Islamic banks, particularly in Indonesia. The facts that presently Instagram is one of the fastest-growing social media platforms globally and Indonesia has the fourth highest number of Instagram users make this study increasingly relevant to observe how Instagram assists businesses in training trust by engaging users through visual content. Design/methodology/approach A comparison and an analysis of nine Indonesian Islamic banks’ use of Instagram was conducted, considering whether Instagram can potentially serve as

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Guidry, Jeanine P. D., Ashlee N. Sawyer, Candace W. Burton, and Kellie E. Carlyle. "#NotOkay: Stories About Abuse on Instagram and Twitter." Partner Abuse 11, no. 2 (2020): 117–39. http://dx.doi.org/10.1891/pa-d-18-00037.

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Social media platforms like Twitter and Instagram have recently been used as venues for discussing abusive relationships and sexual violence. This study examines the ways in which social media users and how Twitter and Instagram users engaged with these posts by analyzing 500 Twitter and 500 Instagram posts focused on #NotOkay using a quantitative content analysis. There were marked differences between the posts on the two platforms as well as between engagement with these posts: Instagram overall elicited a higher median level of engagement than Twitter as well as more frequent expressions of

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Gonzalez-Carrion, Erika-Lucia, and Ignacio Aguaded. "Engagement y evolución de instagramers hispanohablantes de moda." Revista Latina, no. 77 (July 28, 2020): 231–52. http://dx.doi.org/10.4185/rlcs-2020-1456.

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Introducción: Con el auge tecnológico y el despliegue de dispositivos digitales, el fenómeno instagramer se convierte en una revolución global, produciendo un cambio del paradigma comunicativo, del que América Latina y España no quedan exentas; se requiere un análisis respecto al compromiso de los usuarios en la participación e interacción con los contenidos online. Metodología: Principalmente cuantitativa-descriptiva, con extracción de datos por medio de las herramientas de monitoreo SocialBlade y Fan Page Karma, que facilitan información sobre la actividad y engagement de los influencers en

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Girsang, Chyntia Novy, and Dorien Kartikawangi. "Two-Way Symmetrical Communication Pattern: Company Strategy to Build Engagement Through Social Media." Jurnal Komunikasi 13, no. 2 (2021): 271. http://dx.doi.org/10.24912/jk.v13i2.11191.

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Engagaement in social media plays a significant role in stakeholders management. This study aims to describe the corporate communication strategy in building engagement through two-way symmetrical communication on Instagram social media content, as well as the engagement formed therein. This research uses a constructivist paradigm, qualitative approach with case study on Sinar Mas’ Instagram. Primary data collection was done by in-depth interviews, while secondary data was obtained by observations on Sinar Mas’ Instagram. The results show that corporate strategy to build engagement is by desai

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Valentini, Chiara, Stefania Romenti, Grazia Murtarelli, and Marta Pizzetti. "Digital visual engagement: influencing purchase intentions on Instagram." Journal of Communication Management 22, no. 4 (2018): 362–81. http://dx.doi.org/10.1108/jcom-01-2018-0005.

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PurposeThe purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as liking, sharing, commenting and following, and their intention to purchase the product depicted in the visual communications.Design/methodology/approachAn experimental design was used to measure the effect of branded Instagram images on a sample of active Instagram users. Two features of Instagram images (subject’s gaze: direct vs indirect; product salience: low vs high) were manipulated and their interactive

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Rubanova, T. D. "Book public pages in Instagram." Bibliosphere, no. 1 (April 29, 2020): 39–45. http://dx.doi.org/10.20913/1815-3186-2020-1-39-45.

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The peculiarity of the Russian-language Instagram segment is that for many users it has become the platform for text self-expression and discussions (including on reading issues). This explains the fact that many publishers and bookstores create their own Instagram accounts to promote book products. The purpose of the article is to identify the marketing potential of book public pages in Instagram. The author sets the following tasks: to identify successful practices of publishers and bookselling organizations in Instagram; analyze them from the point of view of text content, visual design; id

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Balan, Carmen. "Does brand posting behaviour influence follower engagement on Instagram?" Proceedings of the International Conference on Business Excellence 11, no. 1 (2017): 687–97. http://dx.doi.org/10.1515/picbe-2017-0073.

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Abstract The Instagram application captured the attention of hundreds of millions of users. The goal of this paper was to study whether there is a statistically significant relationship between the posting behaviour of corporate retail brands on Instagram and follower engagement. The proxy variables used to describe the posting behaviour were: number of days with posts, number of posts and existence of calls to action within posts. The proxy variables for engagement were the number of likes, as well as the sum of likes and comments for each post. The study referred to the Instagram activity of

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Brown Jarreau, Paige, Nicole Smith Dahmen, and Ember Jones. "Instagram and the science museum: a missed opportunity for public engagement." Journal of Science Communication 18, no. 02 (2019): A06. http://dx.doi.org/10.22323/2.18020206.

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Science museums are missing an opportunity to promote informal education, scientific literacy, public engagement and public visibility of scientists outside of museum walls via Instagram. With an analysis of 1,073 Instagram posts, we show that museums are using Instagram as a promotional broadcasting tool, with a focus on end results of collections and curation work over communication of museum-led discovery and science as a process. We suggest that science museums create more Instagram posts that offer educational information and visibility of exhibit creation and museum researchers' work beh

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Amalia, Rizka, Yugih Setyanto, and Nigar Pandrianto. "Upaya Departemen Marketing Communication dalam Membangun Engagement (Studi Kasus pada Instagram @musllimahdailycom)." Kiwari 1, no. 1 (2022): 84. http://dx.doi.org/10.24912/ki.v1i1.15515.

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Muslimahdaily.com makes Instagram a means to communicate with the public. This research was conducted with the aim of finding out what efforts the Marketing Communication team has made in building engagement on Instagram, knowing the content strategy of the Marketing Communication team in building Instagram engagement, knowing the content preferences of @Muslimahdailycom followers. The theory used in this research is communication, computer mediated communication (CMC), social media. This research uses a qualitative approach with a case study method. Data obtained by conducting observations, i

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Fithriya, Dwi Nur Laela. "CAPAIAN UNGGAHAN KONTEN AKUN INSTAGRAM GEMBIRA LOKA ZOO (GLZOO) YOGYAKARTA TERHADAP ONLINE ENGAGEMENT PADA MASA PANDEMI COVID-19." Jurnal Sosiologi Reflektif 15, no. 1 (2020): 81. http://dx.doi.org/10.14421/jsr.v15i1.1980.

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The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that

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Duh, Helen Inseng, and Thabile Thabethe. "Attributes of Instagram influencers impacting consumer brand engagement." International Journal of Internet Marketing and Advertising 15, no. 5 (2021): 1. http://dx.doi.org/10.1504/ijima.2021.10034199.

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Duh, Helen Inseng, and Thabile Thabethe. "Attributes of Instagram influencers impacting consumer brand engagement." International Journal of Internet Marketing and Advertising 15, no. 5/6 (2021): 477. http://dx.doi.org/10.1504/ijima.2021.118261.

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Kuswibowo, Christian, and Citra Yuniar Darmawan. "ANALISA PROMOTION STRATEGY DAN ENGAGEMENT AKUN INSTAGRAM PADA HOTEL NEW AYUDA BOGOR." Jurnal Manajemen Universitas Bung Hatta 17, no. 1 (2022): 74–84. http://dx.doi.org/10.37301/jmubh.v17i1.19996.

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This study aims to determine the promotion strategy on Social media Instagram New Ayuda Hotel at Puncak Bogor. The analysis of the promotion strategy in this study uses the promotion mix theory which consists of 5 strategies, namely: Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. This research is a type of qualitative descriptive research. Data collection methods in this study were interviews, observation, and documentation. In this study, the validity of the data was tested using a triangulation examination technique. To test the validity of the data in th

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Anindyaputri, Rachmi, Agus Rusmana, and Neneng Komariah. "Hubungan customer engagement melalui Instagram @perpustakaandikbud dengan minat kunjungan perpustakaan di kalangan follower aktif." Jurnal Kajian Informasi & Perpustakaan 8, no. 2 (2020): 221. http://dx.doi.org/10.24198/jkip.v8i2.25919.

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The internet in the business world have led to new promotion forms using social media known as customer engagement, a series of activities carried out by social media users to engage with brands or organizations. The Ministry of Education and Culture’s Library via Instagram @perpustakaandikbud as institutions that provide information services used social media in their promotional activities. This study aimed to determine the customer engagement’s correlation through Instagram @perpustakaandikbud with interest in visiting the library among active followers. This study used quantitative methods

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Muljono, Ancilla Quena, Ashanta Maktasaridewi Setiadi, Eka Ardianto, and Yudo Hartono. "Eksplorasi Message Strategy dan Sub-Process Consumer Engagement di Akun Instagram @Netflixid." Kajian Branding Indonesia 1, no. 1 (2019): 49–68. http://dx.doi.org/10.21632/kbi.1.1.49-68.

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Topik online consumer engagement menjadi topik yang semakin populer bagi riset pemasaran dikarenakan perannya yang penting dalam menciptakan keunggulan kompetitif merek. Tujuan dari penelitian ini adalah untuk mengidentifikasi berbagai jenis message strategy yang digunakan oleh akun Instagram @netflixid dan jenis consumer engagement sub-processes di dalam kolom komentar @netflixid. Penelitian ini mengeksplorasi bagaimana message strategy membentuk karakter dari consumer engagement sub-processes dan dalam pengembangannya terhadap consumer engagement rate. Penelitian ini menggunakan pendekatan k

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Wahid, Risqo M. "Optimalisasi Pemasaran Melalui Media Sosial pada Usaha Kopi The Andalusia di Palembang sebagai Strategi Bertahan Selama Pandemi Covid-19." Jurnal Nasional Pengabdian Masyarakat 2, no. 1 (2021): 39–48. http://dx.doi.org/10.47747/jnpm.v2i1.384.

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Abstract This community engagement programme (CEP) aims to implement Instagram Ads and investigate its efficacy as a tool for social media marketing. The participant in this CEP was an MSME named The Andalusia located in Palembang, Indonesia. Its official Instagram account is @the.andalusia.id. The CEP applied an exploration study method resembling action research. The results prove that the CEP enhances the participant's social media engagement and reach. The CEP further optimises sales and help the participant to survive the Covid-19 pandemic. Abstrak Pengabdian kepada Masy

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Tafesse, Wondwesen, and Bronwyn P. Wood. "Followers' engagement with instagram influencers: The role of influencers’ content and engagement strategy." Journal of Retailing and Consumer Services 58 (January 2021): 102303. http://dx.doi.org/10.1016/j.jretconser.2020.102303.

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Su, Leona Yi-Fan, Meaghan McKasy, Michael A. Cacciatore, Sara K. Yeo, Alexandria R. DeGrauw, and Jennifer Shiyue Zhang. "Generating Science Buzz: An Examination of Multidimensional Engagement With Humorous Scientific Messages on Twitter and Instagram." Science Communication 44, no. 1 (2021): 30–59. http://dx.doi.org/10.1177/10755470211063902.

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This study investigates the types of humor embedded in funny scientific posts on social media and their effects on engagement. We mapped the landscape of such posts on Twitter and Instagram through content analysis of their message attributes. Regression analyses were then conducted to examine how different humor types, communicative functions, and visual attributes were associated with liking, retweeting, and commenting. On Twitter, wordplay and satire were found to be positively related to posts’ engagement levels, while anthropomorphic humor was negatively associated with the presence of co

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Cuevas-Molano, Elena, Luis Matosas-Lopez, and Cesar Bernal-Bravo. "Factors Increasing Consumer Engagement of Branded Content in Instagram." IEEE Access 9 (2021): 143531–48. http://dx.doi.org/10.1109/access.2021.3121186.

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Lee, Eun Jeong. "The Effects of Instagram Hashtags on Social Capital and Online Civic Engagement." International Journal of Interactive Communication Systems and Technologies 7, no. 1 (2017): 48–58. http://dx.doi.org/10.4018/ijicst.2017010104.

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This article applies social capital frameworks to examine the effects of Instagram hashtag use on heterogeneous and homogeneous networks as well as online civic engagement. Using an online survey of college students (N = 193), the results revealed that using Instagram hashtags for communication, connection, learning about people, and emotional support played an important role in the formation and strength of both heterogeneous and homogeneous networks. The study also found that heterogeneous networks are highly associated with informing current events and public affairs whereas homogeneous net

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Safitri, Yulianne, Lidya Wati Evelina, and Naufal Egha Syahputra. "THE INFLUENCE OF SOCIAL MEDIA BRANDING ON CUSTOMER ENGAGEMENT FOR JAKARTA SUSTAINABLE TRANSPORT." International Journal of Organizational Business Excellence 3, no. 2 (2021): 41–48. http://dx.doi.org/10.21512/ijobex.v3i2.7122.

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The researchaimedto understand the relationship and influence of Instagram @mrtjkt social media branding on customer engagement as an effort to increase the use of MRT as sustainable green transportation to reduce traffic congestion and pollution in Jakarta. The quantitative research approach with a survey method was carried out to 100 respondents from the total population on Instagram Followers @mrtjkt. The quantitative analysis was implemented using correlation test, coefficient determination test, and simple regression analysis. The data validity techniqueswerethe validity test, reliability

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Henderson, Alesha, Carrie A. Miller, Arnethea L. Sutton, and Jeanine P. D. Guidry. "#TripleNegativeBreastCancer on Instagram." Health Education & Behavior 48, no. 5 (2021): 567–74. http://dx.doi.org/10.1177/1090198120985450.

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Little is known about how triple negative breast cancer (TNBC) is discussed on the visual social media platform, Instagram. A greater understanding of the experiences of TNBC survivors that are documented on this platform may inform us of how this group of survivors cope with this rare, but aggressive form of breast cancer. This study analyzed a random sample ( N = 501) of Instagram posts using the hashtag #triplenegativebreastcancer. Using a quantitative content analysis, posts were coded for the presence of health belief model constructs as well as the presence of treatment-related experienc

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Nur Oktaviani, Vanessya Berliana, and Itca Istia Wahyuni. "Strategi Pembentukan Customer Engagement Akun @ Kamargadget Melalui Campaign Team Han Ji Pyeong." Al-KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN 9, no. 1 (2022): 99. http://dx.doi.org/10.31602/al-kalam.v9i1.6332.

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Konten yang menarik pada media sosial instagram dapat membangun customer engagement, salah satunya ialah konten yang diunggah oleh Kamar Gadget pada campaign Team Han Ji Pyeong. Kamar Gadget memiliki engagement tertinggi diantara kompetitornya. Penelitian ini menjelaskan strategi pembentukan customer engagement Kamar Gadget melalui campaign Team Han Ji Pyeong pada media sosial instagram dengan menggunakan metode kualitatif yang pengumpulan datanya dilakukan melalui wawancara serta observasi dengan paradigma konstruktivis. Konsep teori yang digunakan ialah customer engagement. Hasil penelitian

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Rahman, Kazi Turin. "Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+." SEISENSE Business Review 1, no. 3 (2021): 1–11. http://dx.doi.org/10.33215/sbr.v1i3.676.

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Purpose- This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understand what content posted by streaming services fosters engagement on this platform. Design/Methodology- A combined total of 230 Instagram posts appearing between January 14 and February 28, 2021, were extensively analyzed. The goal was to examine the post objectives, features, and emotional elements ac

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Metzler, Julian Matthias, Dimitrios Rafail Kalaitzopoulos, Laurin Burla, Gabriel Schaer, and Patrick Imesch. "Examining the Influence on Perceptions of Endometriosis via Analysis of Social Media Posts: Cross-sectional Study." JMIR Formative Research 6, no. 3 (2022): e31135. http://dx.doi.org/10.2196/31135.

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Background Social media platforms, such as Facebook and Instagram, are increasingly being used to share health-related information by “influencers,” regular users, and institutions alike. While patients may benefit in various ways from these interactions, little is known about the types of endometriosis-related information published on social media. As digital opinion leaders influence the perceptions of their followers, physicians need to be aware about ideas and beliefs that are available online, in order to address possible misconceptions and provide optimal patient care. Objective The aim

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Binti Abdul AZIZ, Nur Halimah. "Pengaruh Keterlibatan Merek, Komunikasi Merek, Dan Interaktivitas Merek Pada Keterikatan Merek Media Sosial." Jurnal Ilmiah Manajemen Kesatuan 9, no. 3 (2021): 201–10. http://dx.doi.org/10.37641/jimkes.v9i3.472.

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This study aims to explain the effect of brand involvement, brand communication, and brand interactivity on brand engagement J.CO Indonesia Instagram. The population of this study is J.CO Donuts & Coffee customers, and the sample is J.CO Donuts & Coffee customers that follow company official Instagram. Using purposive sampling technique, a total of 120 respondents is asked to fill the questionaire as main survey data sources. The results show that partially Brand Involvement has a positive and significant effect on Social Media Brand Engagement, Brand Communication has a positive and s

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Triana, Rinanda, Nurdin Hidayah, and Daeng Noerdjamal. "RANCANGAN PENGELOLAAN SOCIAL MEDIA MARKETING ENGAGEMENT." Jurnal IPTA 9, no. 1 (2021): 188. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p19.

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This research intends to designed the engagement management of facebook and instagram of Management Unit of Jakarta Historical Museums formed by 3 major elements in managing social media interactions namely creator-related features, contextual features, and content features. This study used kualitatif method with descriptive approach by conducting interviews with companies and visitors, also observation on their social media. Which the results be analyzed using the Miles and Huberman analysis model and tested the validity of the data using source triangulation technique. The results of this re

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Kim, Yunhwan, and Jang Hyun Kim. "Using photos for public health communication: A computational analysis of the Centers for Disease Control and Prevention Instagram photos and public responses." Health Informatics Journal 26, no. 3 (2020): 2159–80. http://dx.doi.org/10.1177/1460458219896673.

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This study aims to explore the use of Instagram by the Centers for Disease Control and Prevention, one of the representative public health authorities in the United States. For this aim, all of the photos uploaded on the Centers for Disease Control and Prevention Instagram account were crawled and the content of them were analyzed using Microsoft Azure Cognitive Services. Also, engagement was measured by the sum of numbers of likes and comments to each photo, and sentiment analysis of comments was conducted. Results suggest that the photos that can be categorized into “text” and “people” took

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Arumsari, Rizki Yantami, Yanuar Rahman, and Bijaksana Prabawa. "PAPARAN KONTEN VISUAL PADA FEED INSTAGRAM KOPI TOKO DJAWA SELAMA PANDEMI COVID-19." Desain Komunikasi Visual Manajemen Desain dan Periklanan (Demandia) 6, no. 2 (2021): 343. http://dx.doi.org/10.25124/demandia.v6i2.3698.

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Semenjak adanya pandemi COVID-19 yang melanda dunia, termasuk Indonesia, pemerintah menghimbau untuk tetap di rumah saja dan memberlakukan Pembatasan Sosial Berskala Besar (PSBB) yang membuat aktivitas jual beli menurun hingga para pemilik kafe harus menutup usahanya sementara bahkan selamanya. Kopi Toko Djawa merupakan kafe yang tidak pernah sepi pengunjung, namun karena harus mematuhi himbauan pemerintah, akhirnya mereka pun harus membuat aturan baru yakni pelanggan hanya bisa melakukan take away. Agar pelanggan tetap terikat dengan Kopi Toko Djawa walau secara online, pengelola Kopi Toko Dj

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Li, Yiyi, and Ying Xie. "Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement." Journal of Marketing Research 57, no. 1 (2019): 1–19. http://dx.doi.org/10.1177/0022243719881113.

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Are social media posts with pictures more popular than those without? Why do pictures with certain characteristics induce higher engagement than some other pictures? Using data sets of social media posts about major airlines and sport utility vehicle brands collected from Twitter and Instagram, the authors empirically examine the influence of image content on social media engagement. After accounting for selection bias on the inclusion of image content, the authors find a significant and robust positive mere presence effect of image content on user engagement in both product categories on Twit

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Safitri, Anggi Aldila. "Pengaruh Karakteristik Pesan pada Media Sosial dalam Membentuk User Engagement." JURNAL LENSA MUTIARA KOMUNIKASI 5, no. 2 (2021): 128–44. http://dx.doi.org/10.51544/jlmk.v5i2.2434.

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The growth of the internet in Indonesia provides an alternative for people looking for entertainment. In this case, it has been surveyed by a trusted source wearesociat.com, which produces data that internet growth in Indonesia has increased from year to year, namely by 54.7% in 2018 and continues to grow to 56% in 2019 of the total population in Indonesia. This shows that internet growth in Indonesia has increased by 17.3% in the 2018-2019 period (Nofriansyah, 2020:20). If in the past they had entertainment such as watching videos or films via television or radio, now people can access entert

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Yulianita, Neni, Nurrahmawati Nurrahmawati, and Anne Maryani. "Analysis of the Anti-Corruption Campaign for Engagement and Action on Social Media." MIMBAR : Jurnal Sosial dan Pembangunan 36, no. 1 (2020): 110–18. http://dx.doi.org/10.29313/mimbar.v36i1.5352.

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.The problem of corruption in Indonesia is at an alarming point. Corruption often occurs in fairly complex public services, such as licensing issues, procurement of goods and services, etc. Those kinds of services are considered 'profitable' which triggered the opportunities for corruption. This problem needs to be overcome through a new solution that can become the best. The object of research is the anti-corruption campaign conducted by the Corruption Eradication Commission (KPK) through Instagram and Facebook. The purpose of this research is to find out, analyze, and discuss the involvement

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Crowe, C. "The Impact of Social Media Engagement from a Pathology Department During COVID." American Journal of Clinical Pathology 156, Supplement_1 (2021): S163—S164. http://dx.doi.org/10.1093/ajcp/aqab191.349.

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Abstract Introduction/Objective The events of the past year brought into stark relief the importance and impact of social media and digital communications for pathology departments as managed by an intra-departmental team of communications professionals. The University of Alabama at Birmingham Department of Pathology is home to nearly 100 faculty, more than 200 staff members and close to 40 trainees. The department’s internal communications team consists of a director of communications and content coordinator, both full time employees. Prior to the COVID pandemic, the team hosted departmental

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Chandra, Christine Natalia, and Wulan Purnama Sari. "Pengaruh Content Marketing terhadap Customer Engagement (Studi Pada Akun Instagram LazadaID)." Prologia 5, no. 1 (2021): 191. http://dx.doi.org/10.24912/pr.v5i1.10116.

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The change in marketing to the digital era causes marketers to be able to adjust technological developments and consumer interests, especially among Millennial Generation and Z Generation. LazadaID is one of the e-commerce in Indonesia, one of the marketing strategies implemented by Lazada is to use social media with content marketing to create customer engagement. This research wanted to know the effect of marketing content on customer engagement. This research uses a quantitative research with descriptive research. In this study using the survey method as a data method. The research was cond

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Adi, Ana, Roman Gerodimos, and Darren G. Lilleker. "“Yes We Vote”: Civic Mobilisation and Impulsive Engagement on Instagram." Javnost - The Public 25, no. 3 (2018): 315–32. http://dx.doi.org/10.1080/13183222.2018.1464706.

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Budge, Kylie, and Alli Burness. "Museum objects and Instagram: agency and communication in digital engagement." Continuum 32, no. 2 (2017): 137–50. http://dx.doi.org/10.1080/10304312.2017.1337079.

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Skrzypczak, Tomasz, Klaudia Błachnio, Tomasz Górnicki, et al. "Association between the Desire for Breast Augmentation and Instagram Engagement: A Cross-Sectional Survey among Young Polish Women." International Journal of Environmental Research and Public Health 18, no. 19 (2021): 10317. http://dx.doi.org/10.3390/ijerph181910317.

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The impact of social media on the eagerness to undergo aesthetic breast surgery is unknown. We aimed to evaluate the association between Instagram engagement and the willingness to undergo breast augmentation. Women aged between 19–34 years old participated in an online survey. Of the 1560 respondents, 1226 (78.59%) met the inclusion criteria. BMI, bra type, bra cup size, education, and level of activity on Instagram increased the willingness to undergo breast augmentation (OR = 1.520, p = 0.020). Moreover, concurrent Snapchat use (OR = 1.348, p = 0.024) and the number of published posts on a

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Vogel, Erin A., Jamie Guillory, and Pamela M. Ling. "Sponsorship Disclosures and Perceptions of E-cigarette Instagram Posts." Tobacco Regulatory Science 6, no. 5 (2020): 355–68. http://dx.doi.org/10.18001/trs.6.5.5.

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Objectives: Instagram influencers have many followers and are often paid to promote products, including e-cigarettes. This experimental study assessed effects of sponsorship disclosures on perceptions of e-cigarette Instagram influencer posts. Methods: Young adult e-cigarette users (age 18-29; N = 917) were randomly assigned to 3 experimental conditions varying the clarity of sponsorship disclosure on simulated Instagram influencer posts: clear (eg, "#sponsored"), ambiguous (eg, "#sp"), or no disclosure (ie, vaping-related hashtags only). After viewing each of 4 Instagram posts featuring a fic

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Abdul Aziz, Ahmad Zaki. "OPTIMASI INSTAGRAM SEBAGAI MEDIA PENYAMPAIAN PESAN DAKWAH." JURNAL SYNTAX IMPERATIF : Jurnal Ilmu Sosial dan Pendidikan 1, no. 4 (2020): 138. http://dx.doi.org/10.36418/syntax-imperatif.v1i4.52.

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Di era yang serba digital ini, Instagram telah menjadi salah satu sosial media favorit dengan pengguna mencapai lebih dari 1 miliar orang. Oleh karena itu, Instagram merupakan pilihan cocok untuk perkembangan dakwah kita selaku da’i atau orang yang memiliki kompetensi khusus dibidang dakwah. Akan tetapi, tak sedikit pula yang sudah mencoba menyampaikan dakwah melalui media Instagram ini, namun penyampaiannya kurang efektif. Padahal sudah membuat konten, tetapi ternyata kontennya kurang menarik. Lebih parahnya, ditambah pula dengan minimnya pengetahuan tentang bagaimana konten yang dimina

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Zeler, Ileana, Cristina Aguilera Morilla, and Andrea Oliveira. "La comunicación de los activistas en Instagram: el caso de los influencers de habla hispana." Redmarka. Revista de Marketing Aplicado 24, no. 2 (2020): 26–43. http://dx.doi.org/10.17979/redma.2020.24.2.6987.

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Instagram se ha convertido en una herramienta de comunicación clave para los activistas. En esta red social, los influencers activistas difunden contenidos con la finalidad de que sus seguidores conozcan y se adhieran a las causas que defienden. Así, este estudio tiene como objetivo conocer la gestión comunicativa de los principales influencers activistas en Instagram. Para ello, se estudió el nivel de actividad, el contenido y el nivel de engagement que presentan, y se analizaron 913 posts de los 8 principales influencers activistas de habla hispana en Instagram. Los resultados revelan que es

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Balan, Carmen. "NIKE ON INSTAGRAM: THEMES OF BRANDED CONTENT AND THEIR ENGAGEMENT POWER." CBU International Conference Proceedings 5 (September 22, 2017): 13–18. http://dx.doi.org/10.12955/cbup.v5.894.

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Instagram is the fastest developing new media of high interest to marketers. As at December 21, 2016, the community included 600 million Instagrammers. This paper explores the problem of whether various themes of branded content differ significantly in their engagement power (ability to generate likes, views, and comments). The methodological approach consists of online monitoring of content in posts of a leading brand, Nike, for its 17 verified-badge Instagram accounts. The study focused on posts during the month of February 2017. The chi-square goodness of fit test (for one variable) was app

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Pereira, Armanda, Paula Magalhães, Sara Teixeira, et al. "“COVID-19 in Trials and Tribulations” Project: A Self-Regulation-Based Support Response for Confined Families through Social Networks." International Journal of Environmental Research and Public Health 19, no. 3 (2022): 1910. http://dx.doi.org/10.3390/ijerph19031910.

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The COVID-19 pandemic has placed today’s society in an unprecedented scenario. During Portugal’s first home confinement period (March–July 2020), the online-based “COVID-19 in Trials and Tribulations” project was implemented to support families with school-aged children. The project was grounded on the self-regulation framework and delivered through Facebook® and Instagram® pages. Being responsive to ongoing developments of the pandemic, activities were conveyed in two phases. Phase 1 occurred during lockdown (school was suspended). Phase 2 occurred while students were enrolled in at-distance

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Horan, Tyler. "Commercial Limits to Personality: Instagram Influencers and Commoditized Content Receptivity." Societies 11, no. 3 (2021): 77. http://dx.doi.org/10.3390/soc11030077.

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Social media influencers-individuals who utilize various forms of network power on social networks occupy a unique identity space. On the one hand, their network power is often tied to their social identity as creators of engaging material. On the other hand, their ability to promote commercial products and services steps outside the traditionally distinct commercial–social, occupational–personal divides. In this work, the network morphologies of influencers are explored in relation to their delivery of sponsored and non-sponsored content. This article explores how the disclosure of content as

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