Academic literature on the topic 'INSTAGRAM – INTERNET – PERSONAL BRANDING - SOCIAL MEDIA-ZARZĄDZANIE PROFILEM'

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Journal articles on the topic "INSTAGRAM – INTERNET – PERSONAL BRANDING - SOCIAL MEDIA-ZARZĄDZANIE PROFILEM"

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Abidin, Crystal. "Micro­microcelebrity: Branding Babies on the Internet." M/C Journal 18, no. 5 (2015). http://dx.doi.org/10.5204/mcj.1022.

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Babies and toddlers are amassing huge followings on social media, achieving microcelebrity status, and raking in five figure sums. In East Asia, many of these lucrative “micro­-microcelebrities” rise to fame by inheriting exposure and proximate microcelebrification from their social media Influencer mothers. Through self-branding techniques, Influencer mothers’ portrayals of their young’ children’s lives “as lived” are the canvas on which (baby) products and services are marketed to readers as “advertorials”. In turning to investigate this budding phenomenon, I draw on ethnographic case studie
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Black, Taylor C. "Just a Robot Keeping It Real." tba: Journal of Art, Media, and Visual Culture 1, no. 1 (2020). http://dx.doi.org/10.5206/tba.v1i1.7968.

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One of the surprising outcomes of the social media era of the Internet is its internal contradiction between the endless possibilities for fiction, identity play, performance, and lying, and the profile structure, with its insistence on a single, unified, and quantifiable self. Facebook CEO Mark Zuckerberg insists “you have one identity” while the entire history of Internet culture suggests one, in fact, has many. As a result, the meaning of authenticity becomes a crucial point in determining the future of online life, and in this respect, it represents a contradiction that the world of perfor
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Ellison, Elizabeth. "The #AustralianBeachspace Project: Examining Opportunities for Research Dissemination Using Instagram." M/C Journal 20, no. 4 (2017). http://dx.doi.org/10.5204/mcj.1251.

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IntroductionIn late 2016, I undertook a short-term, three-month project to share some of my research through my Instagram account using the categorising hashtag #AustralianBeachspace. Much of this work emerged from my PhD thesis, which is being published in journal articles, but has yet to be published in any accessible or overarching way. I wanted to experiment with the process of using a visual social media tool for research dissemination. I felt that Instagram’s ability to combine text and image allowed for an aesthetically interesting way to curate this particular research project. My rese
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Heřmanová, Marie. "Sisterhood in 5D." M/C Journal 25, no. 1 (2022). http://dx.doi.org/10.5204/mcj.2875.

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Introduction Online influencers play an increasingly important role in political communication – they serve as both intermediaries and producers of political messages. As established opinion leaders in areas such fashion and lifestyle consumption, many influencers recently turned towards more political content (Riedl et al.). For influencers who built their personal brands around aspirational domestic and lifestyle content, the COVID-19 global pandemic created an opportunity (and sometimes even a necessity) to engage in political discourse. The most basic everyday acts and decisions – such as
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Kanai, Akane. "WhatShouldWeCallMe? Self-Branding, Individuality and Belonging in Youthful Femininities on Tumblr." M/C Journal 18, no. 1 (2015). http://dx.doi.org/10.5204/mcj.936.

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As the use of social networks becomes increasingly commonplace, scholars have observed that associated requirements arise relating to how one’s digital self is practised, worked on, and disseminated (Cover; Miller; Papacharissi). Since the earliest forms of online interaction, scholars have tracked the importance of the question of “realness” in identity and social groupings (Burkhalter; Donath; O’Brien). More recently, as people become more connected, connect-able and subject to peer (as well as corporate and government surveillance) (van Zoonen), digital media cultures have increasingly dema
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Lee, Jin, Tommaso Barbetta, and Crystal Abidin. "Influencers, Brands, and Pivots in the Time of COVID-19." M/C Journal 23, no. 6 (2020). http://dx.doi.org/10.5204/mcj.2729.

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In light of the COVID-19 pandemic, where income has become precarious and Internet use has soared, the influencer industry has to strategise over new ways to sustain viewer attention, maintain income flows, and innovate around formats and messaging, to avoid being excluded from continued commercial possibilities. In this article, we review the press coverage of the influencer markets in Australia, Japan, and Korea, and consider how the industry has been attempting to navigate their way through the pandemic through deviations and detours. We consider the narratives and groups of influencers who
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Dissertations / Theses on the topic "INSTAGRAM – INTERNET – PERSONAL BRANDING - SOCIAL MEDIA-ZARZĄDZANIE PROFILEM"

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Pedersen, Anton, and Ester Svensson. "Sociala medier - Avgör det framgång inom arbetssökandet? : En studie av hur rekryterare inom marknadsföringsbranschen ser på arbetssökandes sociala medie-profiler." Thesis, Högskolan i Jönköping, Tekniska Högskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31777.

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Syfte – Syftet med denna rapport är att bidra med information om hur sociala medier används inom rekrytering och hur de kan användas för att öka chanserna för arbetssökande att få jobb inom marknadsföringsbranschen. Metod – För att besvara frågeställningarna användes metoderna studie av sociala medie-profiler och kvalitativa intervjuer. Studien genomfördes för att se hur rekryterare inom marknadsföringsbranschen betraktar en arbetsansökandes sociala medier. Detta gjordes genom att visa upp olika personers sociala medie-profiler och betrakta vad rekryterarna valde att undersöka på profilen. Res
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