Relevant bibliographies by topics / Instagram-shopping

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  2. Dissertations / Theses
  3. Books
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Academic literature on the topic 'Instagram-shopping'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Instagram-shopping"

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Apiraksattayakul, Chayada, Savvas Papagiannidis, and Eleftherios Alamanos. "Shopping via Instagram." International Journal of Online Marketing 7, no. 4 (2017): 1–20. http://dx.doi.org/10.4018/ijom.2017100101.

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This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a quantitative methodology. A convenience sample of 200 Thai customers was selected in order to complete the questionnaire. The accumulated data was analysed via multiple regression in order to test the study's hypotheses. The results suggest that four aspects contribute positively towards customer purchase intentio
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Fransiska, Vinia, and Sinta Paramita. "Live Shopping dalam Industri Komunikasi Digital melalui Instagram." Prologia 4, no. 1 (2020): 67. http://dx.doi.org/10.24912/pr.v4i1.6435.

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Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity
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Wulandari, Yolla, Rahmad Husein, and Anni Holila Pulungan. "Types of Speech Functions Used by Online Shopping Frauds." LINGUISTIK TERAPAN 17, no. 3 (2021): 291. http://dx.doi.org/10.24114/lt.v17i3.22456.

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In today’s world, shopping on Instagram is quickly becoming the preferred way for consumers to not only learn about new brands and products on Instagram, but also purchase them in just a few simple steps.One of the top issues of online shopping is its security concerns.Online shopping fraud is one of a cybercrime which often occurs lately. Fraudsters usually manipulate their victims through their language used. In order to manipulate their victim, a fraud should be able to use the speech function or linguistic function in the proper context of conversation to build trust of their victim. This
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Wulandari, Yolla, Rahmad Husein, and Anni Holila Pulungan. "Types of Speech Functions Used by Online Shopping Frauds." LINGUISTIK TERAPAN 17, no. 3 (2021): 291. http://dx.doi.org/10.24114/lt.v17i3.22456.

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In today’s world, shopping on Instagram is quickly becoming the preferred way for consumers to not only learn about new brands and products on Instagram, but also purchase them in just a few simple steps.One of the top issues of online shopping is its security concerns.Online shopping fraud is one of a cybercrime which often occurs lately. Fraudsters usually manipulate their victims through their language used. In order to manipulate their victim, a fraud should be able to use the speech function or linguistic function in the proper context of conversation to build trust of their victim. This
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Resty, Fenisi, and Mayroza Wiska. "PENGARUH KEPERCAYAAN DALAM MEDIASI PERCEIVED OF RISK TERHADAP NIAT BERBELANJA ONLINE DI MEDIA SOSIAL INSTAGRAM (STUDI PADA WANITA DI KOTA PADANG)." Jurnal Manajemen Universitas Bung Hatta 16, no. 1 (2021): 31–40. http://dx.doi.org/10.37301/jmubh.v16i1.18345.

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One of the effective social media for online shopping is Instagram. Shopping online on social media Instagram, consumers only see products in photos, catalogs and videos without knowing the quality of the product, because buyers do not meet directly with the seller only through gadgets, cellphones or computers. Trust is the main capital in online shopping. This research was conducted to examine the influence of trust in perceived of risk mediation on the intention to transact online shopping on social media Instagram. The sample of this research is 120 women in Padang City. The research method
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Triwidisari, Asri, Ahmad Nurkhin, and Muhsin Muhsin. "The Relationships Between Instagram Social Media Usage, Hedonic Shopping Motives and Financial Literacy on Impulse Buying." Dinamika Pendidikan 12, no. 2 (2018): 170–81. http://dx.doi.org/10.15294/dp.v12i2.13565.

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This research aims to determine the effect of using instagram social media and hedonic shopping motives to impulse buying media and to know whether financial literacy is able to moderate the influence of instagram social media use and hedonic shopping motives to impulse buying. This type of research is quantitative research. The population of this research was students of Accounting Economics Education Study Program of Economics Faculty of Universitas Negeri Semarang (UNNES). The research sample was 110 students of class of 2013 which chosen by using purposive sampling technique. The data was
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Fauziah, Fauziah. "USE OF ONLINE SHOP IN INSTAGRAM IN WOMEN'S CONSUMPTIVE BEHAVIOR IN JAKARTA." Majalah Ilmiah Bijak 15, no. 2 (2018): 115–26. http://dx.doi.org/10.31334/bijak.v15i2.200.

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The rise of shopping through online stores on Instagram makes women in Jakarta a problem in this case. Generally women do online shopping not only on the mere needs, for the sake of and the lifestyle of a country called wasteful or better known as consumptive behavior or consumerism behavior. This study used qualitative research methods. The results of research conducted on six people obtained information from online consumer behavior in Jakarta has entered the consumer category or online shopping on large Instagram for women, online shopping or online stores are more interested in shopping pr
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Efrianti, Efrianti, and Nurul Ilmi Idrus. "Preloved Shopping." Emik 3, no. 1 (2020): 55–79. http://dx.doi.org/10.46918/emik.v3i1.578.

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Online shopping has become part of public shopping activities, through social media such as Facebook, Instagram, etc., with various shopping convenience. Since the rise of online businesses, Instagram is one of the most popular shopping media, both for new and preloved goods. While a number of existing literatures concentrate on online shopping with various new items, little if any deals with preloved shopping with specific items, focusing on its management. This article fills this gap.
 This study was conducted on social media Instagram on preloved goods seller accounts through which pre
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Fernandes, Ervina, Hatane Semuel, and Michael Adiwijaya. "The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya." Petra International Journal of Business Studies 3, no. 1 (2020): 23–36. http://dx.doi.org/10.9744/ijbs.3.1.23-36.

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This study examines whether online advertising on social media Instagram influences purchase intention
 through shopping motivation. The study uses causal quantitative research methods with 110 respondents using
 purposive sampling techniques. The results show that Instagram social media online advertising has a positive
 effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services.
 Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely,
 utilitarian motivation do
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Hidayat, Wahyutama Fitri, Rangga Sanjaya, and Ali Mustopa. "Analisis Niat Pembelian Pada Instagram Online Shopping Menggunakan Information Acceptance Model (IACM)." Bianglala Informatika 8, no. 1 (2020): 22–30. http://dx.doi.org/10.31294/bi.v8i1.7837.

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Along with the development of technology and information, it also has an impact on the product sales media, one of which is through Instagram online shopping. The results of the surf show that comments (electronic word of mount) are on Instagram online shopping. This study aims to analyze the effect of the electronic word of month (EWOM) on purchase intentions using the Information Acceptance Model (IACM) model. The method used in this research is descriptive quantitative to find out the cause and effect relationship of IACM variables. The population in this research is Instagram users who hav
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Dissertations / Theses on the topic "Instagram-shopping"

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Stålbalk, Brodin Linnea, and Rita Malkhasian. "Från att konsumera medier till att konsumera varor : En studie om hur Instagram-användare upplever och förhåller sig till konsumtion på applikationen." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43973.

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In a short period of time, the internet has become more of an essential asset for people to perform their daily tasks. With the consumption of products and services reaching an all-time high, impulse buying has become a growing issue. Instagram is one of the world’s most popular social media platforms and recently launched new shopping functions. While earlier studies show entertainment- and social motives for usage of Instagram, market drivers show that Instagram plays a central role in today’s online shopping. The purpose of this study is to investigate if Instagram can influence its users t
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Blomqvist, Eriksson Erica, and Rebecca Järkemyr. "Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39538.

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Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. Further, the easy access of mobile devices makes it effortless to purchase products endorsed by influencers. Previous research exists about Influencer marketing, m-shopping and impulse buying behavior. However, an opportunity was found to study the relation of the
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Heredia, Arias Jimena Alexandra, and Rios Cesar David Horruitiner. "Factores que más influyen en el proceso de compra a través de instagram en boutiques de moda femenina en lima en el segmento millennial." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/655569.

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Este paper tiene como objetivo analizar los factores más influyentes dentro del proceso de compra en Instagram para la categoría de boutiques de moda femenina. Se analizarán aspectos determinantes del social commerce a través del estudio de su tipo de estética visual y el contenido generado por la misma compañía, así como del eWOM dentro de Instagram para identificar cuáles influyen positivamente en la etapa de evaluación de compra del consumidor. Esta investigación es de tipo cuantitativo, cuyos resultados serán obtenidos a través de una encuesta online aplicada a 400 mujeres millennials a mo
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Wara, Ummul. "A Framework for Fashion Data Gathering, Hierarchical-Annotation and Analysis for Social Media and Online Shop : TOOLKIT FOR DETAILED STYLE ANNOTATIONS FOR ENHANCED FASHION RECOMMENDATION." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-234285.

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Due to the transformation of different recommendation system from contentbased to hybrid cross-domain-based, there is an urge to prepare a socialnetwork dataset which will provide sufficient data as well as detail-level annotation from a predefined hierarchical clothing category and attribute based vocabulary by considering user interactions. However, existing fashionbased datasets lack either in hierarchical-category based representation or user interactions of social network. The thesis intends to represent two datasets- one from photo-sharing platform Instagram which gathers fashionistas im
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LEE, CHIAU CHI, and 李巧琪. "Exploring the Social Shopping Behavior of Instagram by UTAUT." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2pek49.

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碩士<br>國立高雄應用科技大學<br>企業管理系<br>105<br>In this era of technology explosion, the transformation of the consumer shopping patterns, and the advent of the retailing, its commercial potential is endless. How to grasp this wave of business boom, the subject to maintain a close relationship with consumers to seek sustainable development becomes the main mission for enterprises. Consequently, this study, social media as the scope of the research, aimed to investigate the effects of Behavior Intention based on the application of Performance Expectancy, Effort Expectancy, Social Influence, Perceived Inter
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Nascimento, Marta Oom Bilbao do. "The impact of social media advertising content types on e-commerce performance." Master's thesis, 2021. http://hdl.handle.net/10400.14/35433.

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Nowadays, Social Networking Sites has become part of the daily routine of the majority of people with an important role in their lives, not only to connect and interact with other users but also to gather and share information. To take this fact as an opportunity, managers used SNS as a channel to advertise their products/services. This dissertation explores the better decision of the type of content for a digital campaign in a SNS context, to increase the interaction with the user and impact his behaviour on the respective e-commerce promoted. To this end, an Instagram campaign from a Portug
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Simões, Inês Filipa Moreira de Brito. "Web 2.0 shaping the future of retail : the rise of social commerce through instagram in the portuguese market." Master's thesis, 2020. http://hdl.handle.net/10400.14/29765.

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Supersonic change is the most accurate expression to describe the current Digital context: throughout the past years, through the constant innovation, the Digital has gained a massive relevance in our lives being present in every phase of our day fulfilling informational, social or functional needs. Bringing together Digital and Business is not only the recognition of an incredibly powerful channel, but also an unavoidable step. Within this reflection, Social Media Networks arise as the new platforms to explore business opportunities for e-commerce practices, creating a new way of buying for c
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Books on the topic "Instagram-shopping"

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Cooper, Simone. Instagram Shopping - Wie du Deine Produkte Ohne Onlineshop Kostenfrei und Einfach Auf Instagram Verkaufen Kannst. Independently Published, 2020.

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Book chapters on the topic "Instagram-shopping"

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Apiraksattayakul, Chayada, Savvas Papagiannidis, and Eleftherios Alamanos. "Shopping via Instagram." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch049.

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This study presents an empirical investigation as to the key determinants of purchase intention towards clothing on Instagram. A conceptual model has been created, based upon the relevant literature and research questions of this study, which has subsequently been evaluated through a quantitative methodology. A convenience sample of 200 Thai customers was selected in order to complete the questionnaire. The accumulated data was analysed via multiple regression in order to test the study's hypotheses. The results suggest that four aspects contribute positively towards customer purchase intentions (perceived social value, perceived price value, perceived quality value and perceived benefits) while, in contrast, risk perceptions have been found to adversely impact upon customer purchase intentions. Two other aspects, perceived emotional value and electronic word of mouth, have been found to have no significant influence upon purchase intentions.
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Panachuenvongsak, Pankarn, and Olusoyi Richard Ashaye. "Identifying Key Important Factors Affecting Consumer Purchase Behaviour On Luxury Brand Through the Use of Instagram." In Advances in Business Information Systems and Analytics. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2547-0.ch005.

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Purchasing via the internet is one of the most rapidly growing forms of shopping, which has overcome traditional retailing since late 1998. In this chapter, factors related to online and social media shopping and the benefits of using social media will be discussed. Instagram application, tendency of using brand name, online consumer behaviour, and Thai consumer behaviour towards the use of social media will also be illustrated to review what the key factors important in online shopping mentioned in previous research are.
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Ho, Ree C., and Teck Choon Teo. "Consumer Socialization Process for the Highly Connected Customers." In Strategies and Tools for Managing Connected Consumers. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9697-4.ch001.

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Over the past two decades, social media has developed exponentially and significantly changed the customers' shopping behavior. Social media apps enable customers to interact with retailers and other customers closely, and influences their purchase decision. Hence, it is small wonder that businesses are investing time and resources to promote their products and brand image on social media applications. Instagram is best known for its enriched visual features in both image and footage and suitable for developing strong brand engagement. It is a viable platform for businesses to promote their products to customers. This chapter proposes a framework of product learning process with the use of Instagram. It contributes in effective management of social media marketing and provides marketers with the guidelines in using Instagram creatively to roll out customer engagement strategies.
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Ghose, Anindya. "What the Smartphone Has Changed." In Tap. The MIT Press, 2017. http://dx.doi.org/10.7551/mitpress/9780262036276.003.0003.

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This chapter discusses the impact of smartphones on consumer behavior. The proliferation of smartphones has changed the way people create and consume any kind of content. Whether streaming music on Apple Music or Spotify, uploading pictures and videos on a social networking site such as Snapchat or Instagram, or writing a review on Amazon, we now have the ability to create or consume content in a frictionless manner. During the early days of internet shopping, consumers used to browse online but make the actual purchase offline. Today, thanks to mobile devices, many consumers often browse in a brick-and-mortar shop and then complete the transaction online on their devices. Perhaps one of the biggest changes has been in mobile how businesses interact with their audiences. For instance, location-based services have enabled advertisers to alter content depending on what part of a city or even which block of a city the consumer is in.
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Agustiansyah, Z., and D. Mardhiyah. "The influence of endorser credibility, brand credibility, and brand equity on the purchase intention in online shopping: The Instagram phenomenon." In Advances in Business, Management and Entrepreneurship. CRC Press, 2020. http://dx.doi.org/10.1201/9780429295348-51.

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Conference papers on the topic "Instagram-shopping"

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Selwendri, Dr, and Dr Rumyeni. "The Implementation of Technology Acceptance Models in the Online Shopping Activity Through Social Media Instagram Among University of Sumatra Utara Students." In 2nd International Conference on Social and Political Development (ICOSOP 2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/icosop-17.2018.98.

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Reports on the topic "Instagram-shopping"

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Pookulangara, Sanjukta, Jacqueline Parr, Lindsey Tanoff, and Kimberly Nix. Insta-shopping: Examining use of Instagram for shopping online using Theory of Reasoned Action. Iowa State University, Digital Repository, 2017. http://dx.doi.org/10.31274/itaa_proceedings-180814-1807.

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