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Relevant bibliographies by topics / Insurance marketing

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Academic literature on the topic 'Insurance marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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Journal articles on the topic "Insurance marketing"

1

Zekaj, Besnik. "Marketing in Insurance Industry, Marketing Functions in Insurance Industry." European Journal of Multidisciplinary Studies 2, no. 1 (2016): 33. http://dx.doi.org/10.26417/ejms.v2i1.p33-39.

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According to the logic of economic laws of market economy, the existence of enterprises is determined by it as to organize and realize the sale of their products and services. So, insurance companies or companies in this case can only exist if developed, increasing their activities in the field of insurance services that offer their clients. The need for marketing development in the field of insurance as service activities, in economic conditions of today's market it is necesery increase, so even the functioning of the insurance market today depends on the marketing of products that insurnace

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Reema, E.K. "Comparative Study Between Effectiveness Of Traditional And Modern Marketing Channels With Special Reference To Insurance Industry." International Journal of Advance and Applied Research 10, no. 5 (2023): 221–27. https://doi.org/10.5281/zenodo.8120052.

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This study investigates the effectiveness of different marketing channels on customers in the insurance industry.The research objectives include assessing the effectiveness of traditional and modern marketing channels, analyzing factors influencing customer preferences, and identifying strengths and weaknesses of these. The research design employed is a descriptive research design, aiming to systematically describe and analyze customer perceptions and preferences. A judgment sampling technique is utilized to select participants based on their expertise and knowledge. The population consists of

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FEDOROVYCH, Iryna, and Halyna KULYNA. "FEATURES OF MARKETING IN INSURANCE ACTIVITY." WORLD OF FINANCE, no. 4(73) (2023): 129–41. http://dx.doi.org/10.35774/sf2022.04.129.

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Introduction. The peculiarities of insurance marketing are determined, on the one hand, by the nature of the insurance service, and on the other, by the specifics of the insurance market. In modern conditions, the role of insurance marketing in the activities of insurance companies is growing, which is connected with the change in lifestyle and the risks that arise, increased competition in the insurance market, the development of digital technologies, and the growing awareness of the need and role of insurance in protection against risks. Therefore, a necessary condition for the successful op

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N., Piabari,, Horsfall, O. H., and Linus, K. N. "Social Media Marketing and Marketing Performance of Insurance Companies in Port Harcourt, Rivers State." British Journal of Management and Marketing Studies 8, no. 2 (2025): 79–93. https://doi.org/10.52589/bjmms-8t8efyp5.

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The study examined “social media marketing and marketing performance of insurance companies in Port Harcourt, Rivers State". A sample size of 40 respondents comprising of claims department, finance/ accounting department, risk management department, customer service department and regular customers of Leadway Assurance, Custodian & Allied Insurance, Niger Insurance and FBNA Insurance companies in Port Harcourt metropolis. A judgmental sampling technique was used to select insurance companies in Port Harcourt. The finding revealed that Blog marketing, Facebook marketing, Twitter marketing a

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Ćurčić, Nikola, Ivan Piljan, and Zoran Simonović. "Marketing concept in insurance companies." Ekonomika 65, no. 3 (2019): 21–33. http://dx.doi.org/10.5937/ekonomika1903021c.

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Lashchyk, Iryna, and Anna Blavt. "MITIGATING RISKS FOR INSURANCE COMPANIES ACTIVITIES IN WAR CONDITIONS THROUGH INSURANCE MARKETING TOOLS." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 29(57) (2023): 25–29. http://dx.doi.org/10.25264/2311-5149-2023-29(57)-25-29.

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The article examines the activities of insurance companies during martial law, considering the significant changes to the economic landscape caused by war. It identifies insurance marketing as a crucial tool for balancing the insurance sector under these challenging conditions. The study aims to analyze the potential of insurance marketing in ensuring the effectiveness of insurance companies’ operations during martial law. It specifically focuses on the role of insurance marketing in overcoming threats and risks resulting from military actions in Ukraine, which contribute to the crisis state o

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Njegomir, Vladimir. "Marketing in insurance: The importance of efficient insurance claims management." Civitas 8, no. 2 (2018): 30–39. http://dx.doi.org/10.5937/civitas1802030n.

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Lieka, Tetiana. "MARKETING TOOLS ROLE IN THE FORMATION OF MODERN INSURANCE BUSINESS MODELS." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 27(55) (2022): 67–72. http://dx.doi.org/10.25264/2311-5149-2022-27(55)-67-72.

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Introduction. A unique feature of the insurance business is revealed in the fact that the sale of the insurance product precedes its actual execution. Provision of the insurance service is probabilistic in nature, that is, the client receives an insurance payment only if insurance event specified in the insurance contract occurs. Therefore, the need for insurance in most cases is not realized by the potential policyholder, unlike other needs. This can explain the high interest in the use of effective marketing tools, their constant review and evaluation of effectiveness. The purpose. The purpo

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Repilova, Maria M., and Oksana G. Gortsevskaya. "CURRENT ISSUES OF INSURANCE MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/7, no. 156 (2025): 129–39. https://doi.org/10.36871/ek.up.p.r.2025.03.07.015.

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The article is devoted to the study of the influence of behavioral factors and consumer psychology on the choice of insurance products in the Russian market. With the growing competition and diversity of insurance services, understanding customer motivation and behavior is becoming a key success factor for insurance companies. The paper analyzes the current state of the Russian insurance market, examines the main trends and challenges, and examines key behavioral aspects such as risk appetite, possession effect, and emotional responses (fear, trust). Based on statistical data, the main factors

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Zwier, Sandra. "Insurance-based marketing (IBM): a prevalent marketing strategy." Journal of Financial Services Marketing 26, no. 3 (2021): 160–68. http://dx.doi.org/10.1057/s41264-021-00090-4.

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Dissertations / Theses on the topic "Insurance marketing"

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Onn, Keet Peng. "Lifetime values in the direct marketing of insurance." Thesis, Lancaster University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282387.

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Dewan, Novi. "Indian life and health insurance industry a marketing approach." Wiesbaden Betriebswirtschaftlicher Verl. Gabler, 2007. http://d-nb.info/987455737/04.

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Gcabashe, Thuso. "The role of content marketing on the vehicle insurance industry." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/32704.

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Rapid technological progress has transformed the communication process, specifically the consumption and distribution of information. Through technological progress, the world has become a smaller place by bridging the gap between individuals and bringing them together. From a marketing perceptive, this has resulted in the Internet becoming one of the most significant sources of information for both consumers and marketing practitioners. With immeasurable access to information, consumers specifically have been empowered as they can search for the best and lowest products or services. The objec

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Liu, Hong Juan. "Customer profitability modelling for direct marketing of business insurance to SMEs." Thesis, Lancaster University, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.539664.

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Sayadian, Razmik. "A comparative analysis of marketing life insurance policies in the UK." Thesis, University of Sheffield, 1990. http://etheses.whiterose.ac.uk/14457/.

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This research study involves a comparative analysis of marketing life insurance in the UK. The main objectives of this study are: (1) to investigate the attitudes of marketing managers of the large and the small life and composite insurance companies towards marketing life insurance; (2) to investigate the variables which influence life insurance purchasing behaviour; and (3) to conduct a comparative analysis of the attitudes of marketing managers, the insured and the non-insured towards the variables under investigation. The design of this study is by facets. The facet approach helped to comp

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Hastings, William J. "An empirical investigation into the risk taking behaviour of the family dyad decision unit with special reference to insurance." Thesis, Glasgow Caledonian University, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.371415.

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Ali, Nadir. "Internal marketing : an exploratory study of the implementation of internal marketing in small insurance brokers in the UK." Thesis, Bournemouth University, 2010. http://eprints.bournemouth.ac.uk/15933/.

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There is an increasing interest in research on internal marketing in the marketing services literature. This has arisen largely from the suggestion that internal marketing contributes to services companies' success through its role in developing customer orientation among employees, leading to a consistently high level of customer service quality. Most research on internal marketing has however been conducted in large firms and consequently research in this field in small firms is scarce. Specifically, research on internal marketing in small insurance brokers has been limited despite the signi

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Peng, Hsin-Hsiang, and 彭信翔. "Analysis of Life Insurance Marketing in China: A Case Study of Internet Insurance Marketing." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/369f8n.

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碩士<br>淡江大學<br>中國大陸研究所碩士班<br>103<br>Because of history, product character and policy, industry of life insurance market in Mainland China is hightly concentrate and is an oligopoly market. At this age, people use internet frequently; internet marketing is one of important way for selling goods. How to increase benefit of Internet insurance is an essential issues that insurance company work hard for. According to this, I want to discuss the connection between marketing structure and Internet insurance in Mainland China, and analyze internet insurance that it’s marketing approach and insurance co

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Lee, Shu-Yuan, and 李淑媛. "Life Insurance Marketing Potential Analysis." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/60347054340380140771.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>96<br>The purpose of this study was to explore the market potential of the insurance industry. The factors of decision making in purchasing investment-oriented insurance policy was also been examined. By applying the specific case analysis, the researcher indicated the best combination which provides the best return rate and the lowest risk rate. Investment-oriented insurance policy not only has been broadly accepted globally, it but also has been the main policy and been sold for years in domestic market. The finding of this study could provide the insurance

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Lin, Yan-Sheng, and 林彥昇. "Motor Insurance Marketing Channel in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/w8z78j.

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碩士<br>銘傳大學<br>風險管理與保險學系碩士班<br>93<br>In the past years the market of motor insurance in our country was controlled by few channels. It resulted in the insurance companies suffering from higher marketing cost for writing business. Consequently, making use of the new marketing channel for insurance services was desired so that the oligopoly of motor insurance market controlled by a few channels may be diminished. Therefore, this research was aimed at the study of the current status of the channels through which the motor insurances were purchased by the consumers and of the development of new mar

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Books on the topic "Insurance marketing"

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1945-, Kabumba Ijuka, Sebuufu Samwiri K, Omagor Charles, National Insurance Corporation (Uganda), and National Insurance Corporation Top and Middle Management Personnel Seminar on the Marketing of Insurance Services in Uganda: Leading Issues for the 1990s (1991 : Kampala, Uganda), eds. Marketing insurance. National Insurance Corp., 1992.

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Université Laval. Chaire en assurance. Colloque international. Marketing et assurance =: Marketing and insurance. Agence d'ARC, 1985.

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Akintayo, L. A. Insurance marketing in Nigeria. CSS Bookshops, 2006.

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Goodwin, Dennis W. Life and health insurance marketing. FLMI Insurance Education Program, 1989.

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Anyaso, Nduka O. Insurance marketing in West Africa. BIMA Africa Limited, 2005.

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Nigel, Dyer, Watkins Trevor, and London & Edinburgh Insurance Group., eds. Marketing insurance: A practical guide. 2nd ed. Kluwer, 1988.

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Nigel, Dyer, and Anderson Roger, eds. Marketing insurance: A practical guide. Kluwer, 1986.

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Allen, Sharon B. Life and health insurance marketing. 2nd ed. LOMA, 1998.

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Cherubini, Sergio. Marketing delle assicurazioni. UTET, 1988.

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Schmidt, Michael. Marketing der Rückversicherung. VVW, 1994.

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Book chapters on the topic "Insurance marketing"

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Moschis, George P. "Marketing Insurance." In Marketing to the Aging Population. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-13097-7_12.

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Maggioni, Massimiliano, and Giuseppe Turchetti. "Insurance Marketing." In Springer Texts in Business and Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-319-52851-9_24.

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Watkins, Trevor, and Stephen Diacon. "Marketing Insurance Services." In A Guide to Insurance Management. Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-07495-2_13.

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Batat, Wided. "The customer experience in the banking and insurance sector." In Experiential Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003022565-7.

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McGregor, Heather J. "Permanent Health Insurance." In Macmillan Dictionary of Marketing and Advertising. Macmillan Education UK, 1990. http://dx.doi.org/10.1007/978-1-349-20900-2_13.

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Barron, John M., and Michael E. Staten. "The Marketing of Credit Life Insurance." In Consumer Attitudes Toward Credit Insurance. Springer US, 1996. http://dx.doi.org/10.1007/978-1-4613-1327-4_6.

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Baku, Anita Asiwome Adzo. "Financing Healthcare and Health Insurance." In Health Service Marketing Management in Africa. Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-16.

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Robson, Julie, Jillian Farquhar, and Samreen Ashraf. "Brand Spillover within the Insurance Ecosystem: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_58.

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Kim, Jonathan S., and Saburo Katsuki. "Analysis of the Image of Japanese Life Insurance Companies." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_125.

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Comanac, Andrada, Paola Musile Tanzi, and Fabio Ancarani. "Insurance Companies and E-Marketing Activities: An Empirical Analysis in the Italian Market." In The "Dematerialized" Insurance. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-28410-1_4.

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Conference papers on the topic "Insurance marketing"

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"RURAL INSURANCE MARKETING." In Seminar On Rural Market in India: An Unexplored Terrain. ELK Asia Pacific Journals, 2015. http://dx.doi.org/10.16962/elkapj/si.rmi-2015.2.

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Sun, GuozHen. "Database Marketing IN Life Insurance Marketing Development Strategy." In 2016 5th International Conference on Social Science, Education and Humanities Research. Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.190.

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Njegomir, Vladimir. "Strateški marketing menadžment u osiguranju." In Prouzrokovanje štete, naknada štete i osiguranje. Institut za uporedno pravo, Udruženje za odštetno pravo, Pravosudna akademija, 2023. http://dx.doi.org/10.56461/zr_23.ons.27.

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Marketing activities are extremely important for the success of insurance companies and must be supported by the highest levels of management and coordinated with other business activities of insurance companies, especially claims settlement. Having that in mind, it is necessary to have a strategic marketing commitment of the insurance company. The aim of the research in the paper is to consider the importance of strategic marketing for success in the business of insurance companies.

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Lee, Jang Hee. "Ubiquitous channel-based marketing in insurance industry." In Business 2015. Science & Engineering Research Support soCiety, 2015. http://dx.doi.org/10.14257/astl.2015.84.05.

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Amron. "E-WOM in the marketing of inter island insurance." In 2017 International Seminar on Application for Technology of Information and Communication (iSemantic). IEEE, 2017. http://dx.doi.org/10.1109/isemantic.2017.8251837.

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Huang, Xinai. "Analysis of Problems of Insurance Marketing and Innovation Path." In 4th International Conference on Management Science, Education Technology, Arts, Social Science and Economics 2016. Atlantis Press, 2016. http://dx.doi.org/10.2991/msetasse-16.2016.147.

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Xu, Dishi, Xianggang Hua, and Shuobo Xu. "Marketing Strategies Management for Heng An Standard Life Insurance." In 2011 International Conference on Information Technology, Computer Engineering and Management Sciences (ICM). IEEE, 2011. http://dx.doi.org/10.1109/icm.2011.250.

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Pu, Junting, and Hongmei Zhang. "Research on Insurance Marketing under the Internet Financial Model." In Fifth Symposium of Risk Analysis and Risk Management in Western China (WRARM 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/wrarm-17.2017.48.

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Harun, Nurul Aida, Mohd Nazri Mohd Noor, and Afrah Hayati Abdul Rahman. "Relationship Marketing in Insurance Industry: A Systematic Analysis of Literatures." In First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/piceeba-18.2018.47.

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Shrestha, Love Shankar, Abeer Alsadoon, P. W. C. Prasad, Haritha Sallepalli Venkata, and Amr Elchouemi. "Rise of Social Media Marketing: A Perspective on Health Insurance." In 2019 5th International Conference on Advanced Computing & Communication Systems (ICACCS). IEEE, 2019. http://dx.doi.org/10.1109/icaccs.2019.8728510.

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Reports on the topic "Insurance marketing"

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Kazianga, Harounan, and Zaki Wahhaj. Enhancing access to weather index agricultural insurance in Burkina Faso: a new marketing approach. International Initiative for Impact Evaluation (3ie), 2020. http://dx.doi.org/10.23846/tw13fe07.

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Volkova, Nataliia P., Nina O. Rizun, and Maryna V. Nehrey. Data science: opportunities to transform education. [б. в.], 2019. http://dx.doi.org/10.31812/123456789/3241.

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The article concerns the issue of data science tools implementation, including the text mining and natural language processing algorithms for increasing the value of high education for development modern and technologically flexible society. Data science is the field of study that involves tools, algorithms, and knowledge of math and statistics to discover knowledge from the raw data. Data science is developing fast and penetrating all spheres of life. More people understand the importance of the science of data and the need for implementation in everyday life. Data science is used in business

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones

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