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Journal articles on the topic 'Insurance marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Zekaj, Besnik. "Marketing in Insurance Industry, Marketing Functions in Insurance Industry." European Journal of Multidisciplinary Studies 2, no. 1 (2016): 33. http://dx.doi.org/10.26417/ejms.v2i1.p33-39.

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According to the logic of economic laws of market economy, the existence of enterprises is determined by it as to organize and realize the sale of their products and services. So, insurance companies or companies in this case can only exist if developed, increasing their activities in the field of insurance services that offer their clients. The need for marketing development in the field of insurance as service activities, in economic conditions of today's market it is necesery increase, so even the functioning of the insurance market today depends on the marketing of products that insurnace

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Reema, E.K. "Comparative Study Between Effectiveness Of Traditional And Modern Marketing Channels With Special Reference To Insurance Industry." International Journal of Advance and Applied Research 10, no. 5 (2023): 221–27. https://doi.org/10.5281/zenodo.8120052.

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This study investigates the effectiveness of different marketing channels on customers in the insurance industry.The research objectives include assessing the effectiveness of traditional and modern marketing channels, analyzing factors influencing customer preferences, and identifying strengths and weaknesses of these. The research design employed is a descriptive research design, aiming to systematically describe and analyze customer perceptions and preferences. A judgment sampling technique is utilized to select participants based on their expertise and knowledge. The population consists of

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FEDOROVYCH, Iryna, and Halyna KULYNA. "FEATURES OF MARKETING IN INSURANCE ACTIVITY." WORLD OF FINANCE, no. 4(73) (2023): 129–41. http://dx.doi.org/10.35774/sf2022.04.129.

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Introduction. The peculiarities of insurance marketing are determined, on the one hand, by the nature of the insurance service, and on the other, by the specifics of the insurance market. In modern conditions, the role of insurance marketing in the activities of insurance companies is growing, which is connected with the change in lifestyle and the risks that arise, increased competition in the insurance market, the development of digital technologies, and the growing awareness of the need and role of insurance in protection against risks. Therefore, a necessary condition for the successful op

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N., Piabari,, Horsfall, O. H., and Linus, K. N. "Social Media Marketing and Marketing Performance of Insurance Companies in Port Harcourt, Rivers State." British Journal of Management and Marketing Studies 8, no. 2 (2025): 79–93. https://doi.org/10.52589/bjmms-8t8efyp5.

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The study examined “social media marketing and marketing performance of insurance companies in Port Harcourt, Rivers State". A sample size of 40 respondents comprising of claims department, finance/ accounting department, risk management department, customer service department and regular customers of Leadway Assurance, Custodian & Allied Insurance, Niger Insurance and FBNA Insurance companies in Port Harcourt metropolis. A judgmental sampling technique was used to select insurance companies in Port Harcourt. The finding revealed that Blog marketing, Facebook marketing, Twitter marketing a

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Ćurčić, Nikola, Ivan Piljan, and Zoran Simonović. "Marketing concept in insurance companies." Ekonomika 65, no. 3 (2019): 21–33. http://dx.doi.org/10.5937/ekonomika1903021c.

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Lashchyk, Iryna, and Anna Blavt. "MITIGATING RISKS FOR INSURANCE COMPANIES ACTIVITIES IN WAR CONDITIONS THROUGH INSURANCE MARKETING TOOLS." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 29(57) (2023): 25–29. http://dx.doi.org/10.25264/2311-5149-2023-29(57)-25-29.

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The article examines the activities of insurance companies during martial law, considering the significant changes to the economic landscape caused by war. It identifies insurance marketing as a crucial tool for balancing the insurance sector under these challenging conditions. The study aims to analyze the potential of insurance marketing in ensuring the effectiveness of insurance companies’ operations during martial law. It specifically focuses on the role of insurance marketing in overcoming threats and risks resulting from military actions in Ukraine, which contribute to the crisis state o

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Njegomir, Vladimir. "Marketing in insurance: The importance of efficient insurance claims management." Civitas 8, no. 2 (2018): 30–39. http://dx.doi.org/10.5937/civitas1802030n.

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Lieka, Tetiana. "MARKETING TOOLS ROLE IN THE FORMATION OF MODERN INSURANCE BUSINESS MODELS." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 27(55) (2022): 67–72. http://dx.doi.org/10.25264/2311-5149-2022-27(55)-67-72.

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Introduction. A unique feature of the insurance business is revealed in the fact that the sale of the insurance product precedes its actual execution. Provision of the insurance service is probabilistic in nature, that is, the client receives an insurance payment only if insurance event specified in the insurance contract occurs. Therefore, the need for insurance in most cases is not realized by the potential policyholder, unlike other needs. This can explain the high interest in the use of effective marketing tools, their constant review and evaluation of effectiveness. The purpose. The purpo

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Repilova, Maria M., and Oksana G. Gortsevskaya. "CURRENT ISSUES OF INSURANCE MARKETING." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/7, no. 156 (2025): 129–39. https://doi.org/10.36871/ek.up.p.r.2025.03.07.015.

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The article is devoted to the study of the influence of behavioral factors and consumer psychology on the choice of insurance products in the Russian market. With the growing competition and diversity of insurance services, understanding customer motivation and behavior is becoming a key success factor for insurance companies. The paper analyzes the current state of the Russian insurance market, examines the main trends and challenges, and examines key behavioral aspects such as risk appetite, possession effect, and emotional responses (fear, trust). Based on statistical data, the main factors

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Zwier, Sandra. "Insurance-based marketing (IBM): a prevalent marketing strategy." Journal of Financial Services Marketing 26, no. 3 (2021): 160–68. http://dx.doi.org/10.1057/s41264-021-00090-4.

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Feng, Fangyan. "The Problems and Strategies of Life Insurance Marketing in China." Law and Economy 1, no. 5 (2022): 47–51. http://dx.doi.org/10.56397/le.2022.12.06.

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With the rapid development of economy and the continuous improvement of people’s material living standards, social production and life have entered the stage of prosperity. While focusing on improving the quality of life, people have also strengthened their awareness of hardship and crisis. Life insurance plays an increasingly important role in people’s lives in China. The marketing models and strategies of life insurance are constantly innovating and developing, which is both an opportunity and a challenge for China’s life insurance industry. With the continuous development of China’s insuran

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Zhou, Weilun. "Impacts of Customer Psychology Analysis on Insurance Marketing Models and Strategies." Finance and Market 5, no. 2 (2020): 14. http://dx.doi.org/10.18686/fm.v5i2.1888.

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<p>In recent years, China's insurance industry is developing rapidly and China has become the world's second largest insurance market. As a modern service-oriented industry, insurance is undergoing a transition from a large-scale to a competitive industry and plays an increasingly significant role in people's social life. From the perspective of traditional insurance marketing, this article analyses the features of insurance products and the models and current status of insurance marketing. It explores the existing problems in traditional and internet insurance marketing and provides sug

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Seri Utami Ningsih, SH. "Direct Selling dalam Usaha Perasuransian Perspektif Hukum Islam." Al - Muamalat: Jurnal Hukum dan Ekonomi Syariah 5, no. 1 (2020): 87–103. http://dx.doi.org/10.32505/muamalat.v5i1.1504.

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Insurance companies such as PT. Life Insurance Central Asia Raya, PT. Prudential Life Insurance, PT. Generali Indonesia Life Insurance, PT. Tugu Mandiri Life Insurance, PT. MNC Life Insurance, PT. Asuransi Jiwasraya (Persero), and PT. Sequis Life Life Insurance has marketed one of its insurance products with a direct sales system or better known as direct selling. Direct selling does not include the marketing channels stipulated in the Financial Services Authority Regulation (POJK) No. 23 of 2015 concerning Insurance Products and Marketing of Insurance Products. Based on the POJK, direct selli

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Anyadighibe, Joseph A., Aniebiet Etuk, Edim Eka James, and Rose Stephen. "Effect of Promotional Mix on the Marketing of Insurance Services." Journal of Business and Management Studies 3, no. 2 (2021): 125–34. http://dx.doi.org/10.32996/jbms.2021.3.2.13.

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This study was on the effect of promotional mix on the marketing of insurance services. It aimed to examine the effects of advertising, personal selling, public relations, and direct marketing on the marketing of insurance services. A cross-sectional survey research design was adopted. Primary data were obtained from 182 employees of four (4) insurance companies using a structured questionnaire. The hypotheses developed for the study were statistically tested using inferential statistics (multiple linear regression) in the Statistical Package for the Social Sciences (SPSS 23). Consequently, it

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Ningsih, Seri Utami. "DIRECT SELLING DALAM USAHA PERASURANSIAN DI INDONESIA PERSPEKTIF HUKUM ISLAM." Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan 7, no. 1 (2020): 73. http://dx.doi.org/10.29300/mzn.v7i1.2909.

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Insurance companies such as PT. Life Insurance Central Asia Raya, PT. Prudential Life Insurance, PT. Generali Indonesia Life Insurance, PT. Tugu Mandiri Life Insurance, PT. MNC Life Insurance, PT. Asuransi Jiwasraya (Persero), and PT. Sequis Life Life Insurance have marketed one of their insurance products with adirect sales system, or better known as direct selling, which was developed by insurance agents by recruiting insurance agents in a row. This paper explains how the Financial Services Authority (OJK) controls the marketing of insurance businesses and the view of Islamic law on the prac

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Ningsih, Seri Utami. "Direct Selling dalam Usaha Perasuransian di Indonesia Perspektif Hukum Islam." Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan 7, no. 1 (2024): 66. http://dx.doi.org/10.29300/mzn.v7i1.2564.

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Insurance companies such as PT. Life Insurance Central Asia Raya, PT. Prudential Life Insurance, PT. Generali Indonesia Life Insurance, PT. Tugu Mandiri Life Insurance, PT. MNC Life Insurance, PT. Asuransi Jiwasraya (Persero), and PT. Sequis Life Life Insurance have marketed one of their insurance products with a direct sales system, or better known as direct selling, which was developed by insurance agents by recruiting insurance agents in a row. This paper explains how the Financial Services Authority (OJK) controls the marketing of insurance businesses and the view of Islamic law on the pra

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Hamidah, Nur, and Muhammad Saleh. "STRATEGI PEMASARAN PT. ASURANSI ALLIANZ LIFE SYARIAH KPM PAGARALAM." Jurnal Pendidikan Ekonomi (JURKAMI) 8, no. 1 (2023): 120–29. http://dx.doi.org/10.31932/jpe.v8i1.2311.

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Increasingly more people are becoming aware of the value of having insurance protection, and the government is supporting the expansion of the life insurance sector. Due to the introduction of new companies, the competition in the sharia life insurance market is becoming more intense, necessitating the use of an effective and efficient marketing strategy by PT. Asuransi Allianz Life Syariah in order to remain competitive and hold onto its market share. The goal of this study was to ascertain the Allianz Life Syariah Insurance's Pagaralam City marketing strategy from a sharia perspective. This

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Syed Maruf, Reza, and Iqbal Mohammed Masum. "Life Insurance Marketing in Bangladesh." DIU Journal of Business and Entrepreneurship 2, no. 02 (2007): 88–103. http://dx.doi.org/10.36481/diujbe.v02i2.qvbrfq88.

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Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in consideration of a premium undertakes to pay a certain sum of money either on the death of the insured or on the expiry of a fixed period. On the other hand, marketing is managing profitable relationship with customers. The present paper has attempted to critically describe the marketing of insurance in Bangladesh. For this study 110 respondents have been interviewed which includes 10

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Reza, Syed Maruf, and Mohammed Masum Iqbal. "Life Insurance Marketing in Bangladesh." DIU Journal of Business and Economics 2, no. 2 (2024): 87–103. https://doi.org/10.5281/zenodo.14059189.

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Insurance, which is called unsought product in marketing, is defined as a co-operative device to spread the loss caused by a particular risk and life insurance is explained as the contract, whereby the insurer in consideration of a premium undertakes to pay a certain sum of money either on the death of the insured or on the expiry of a fixed period. On the other hand, marketing is managing profitable relationship with customers. The present paper has attempted to critically describe the marketing of insurance in Bangladesh. For this study 110 respondents have been interviewed which includes 10

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Smith, Weldon L., and Vinay Kothari. "Marketing of Health Insurance Services." Health Marketing Quarterly 2, no. 2-3 (1985): 145–54. http://dx.doi.org/10.1300/j026v02n02_14.

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Onn, Keet Peng, and Alan Mercer. "The direct marketing of insurance." European Journal of Operational Research 109, no. 3 (1998): 541–49. http://dx.doi.org/10.1016/s0377-2217(98)00024-1.

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Du, Xiaoxue, Jennifer Ifft, Liang Lu, and David Zilberman. "Marketing Contracts and Crop Insurance." American Journal of Agricultural Economics 97, no. 5 (2015): 1360–70. http://dx.doi.org/10.1093/ajae/aav024.

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Prykaziuk, Nataliia, and Kateryna Marchenko. "MARKETING STRATEGIES OF INSURANCE COMPANIES UNDER DIGITALIZATION: MODERN PRACTICE AND PROSPECTS OF DEVELOPMENT." Economic Analysis, no. 32(1) (2022): 236–47. http://dx.doi.org/10.35774/econa2022.01.236.

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A comparative analysis of marketing strategies of selected Ukrainian and foreign insurers was conducted using the selected criteria. Based on this analysis, the peculiarities of marketing strategies of Ukrainian and foreign insurance companies are clarified, namely the formulation of the insurance company's mission and communication of corporate social responsibility for greater personalization of the insurance company, the use of brand marketing activities to promote the insurer's brand and its insurance products. marketing channels to attract consumers. The importance of the formulated missi

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Žarković, Nebojša. "Marketing of insurance brokerage and agency." Tokovi osiguranja 36, no. 4 (2020): 21–52. http://dx.doi.org/10.5937/tokosig2002021z.

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The subject of research in this paper is the marketing of insurance brokerage and agency as an area that has long been neglected in developed countries. Until recently, almost no one in our country dealt with these issues. The paper presents the concept and importance of marketing of insurance brokerage and agency, as well as the basic starting points for its implementation - market situation, changes in the behaviour of insured persons, the eff ect of technological progress, and the attitudes of brokers and agents towards marketing. The necessity of connection with the marketing of an insuran

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Iryna, Panchenko, and Stovba Tetiana. "Modern practice of implementing marketing and sales activities of agricultural enterprises: strategic and innovative aspects." Actual problems of innovative economy and law 2025, no. 1 (2025): 87–92. https://doi.org/10.36887/2524-0455-2025-1-22.

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The article explores key aspects of marine risk insurance as an integral element of risk management in maritime transport and trade. It reveals the nature and categories of marine risks, highlighting the significance of insurance in protecting the interests of shipowners, cargo owners, and other participants in maritime activities. It examines the main categories of insurance: hull insurance, cargo insurance, liability insurance for shipowners, freight insurance, and loss of profit insurance. The primary legal aspects of marine insurance regulation are analyzed through national legislation and

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Prymostka, Olena. "Life insurance companies marketing strategy in the digital world." Insurance Markets and Companies 9, no. 1 (2018): 70–78. http://dx.doi.org/10.21511/ins.09(1).2018.06.

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The research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number

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Surjono, Welly, and Umi Narimawati. "Optimizing PBPU Satisfaction And PBPU Loyalty Through Competitive Advantages Supported By Marketing Strategies, PBPU Involvement And PBPU Trust In BPJS Health In West Java Province." JEMPER (Jurnal Ekonomi Manajemen Perbankan ) 4, no. 1 (2022): 45. http://dx.doi.org/10.32897/jemper.v4i1.1064.

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Health is a basic human need that will affect the quality of human life itself which in turn has an impact on the human development index of a country, therefore the Indonesian Government launched the National Health Insurance program by establishing an institution or agency that manages the National Health Insurance, namely BPJS Health. The government through BPJS Health has a target market of all Indonesian people to participate in the JKN program, so BPJS Health can provide satisfaction to participants and create participant loyalty through its competitive advantages compared to other simil

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Mustafa, Aziam. "The Effect of Marketing Strategies on the Performance of Travel Insurance." International Journal of Business and Management 2, no. 5 (2018): 1–8. http://dx.doi.org/10.26666/rmp.ijbm.2018.5.1.

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: Travel Insurance is a trade of complexity involving variety of independent components such as hotels, transports, tour operators, travel agents, various governments and private bodies. Hence, the demand for travel insurance is influenced by various factors: economy, institution, society and demographic. The objective of this research is to discern the effect of marketing strategies upon travel insurance services in Malaysia. Organizations own a marketing department that is responsible for the progress of sales volume, development of new products and adequacy of customer satisfaction and main

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Albdour, Ahmad Wasfi Mohammad, Manal Ali Almarashdah, Mohammed Almomani, Hebah Makhamreh, Ro’aa Adnan Mustafa, and Hisham Ali Shatnawi. "The Impact of Social Marketing on Enhancing Customer’s Loyalty for Jordanian Insurance Companies." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 21 (July 26, 2024): 1633–41. http://dx.doi.org/10.37394/23207.2024.21.133.

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This research examines the effect of social marketing on improving brand devotion among insurance company customers in Jordan. Utilizing descriptive and analytical methods, the study surveyed northern province customers in Jerash, Irbid, and Ajloun. Of the 300 questionnaires distributed, 288 were gathered, a 96% response rate. The data underwent various statistical analyses including regression, t-tests, and variance analysis. The results show that social marketing among Jordanian insurance customers significantly and favorably increases the behavioral and attitudinal components of brand loya

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Irmayani, Ni Wayan Dian, and I. Gede Sudiarsa. "Marketing Strategy of Allisya Protection Plus at Allianz STAG Genteng Biru: Islamic Economic Perspective." Indonesian Journal of Interdisciplinary Research in Science and Technology 2, no. 3 (2024): 257–66. http://dx.doi.org/10.55927/marcopolo.v2i3.7997.

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This research is motivated by the lack of awareness of the Indonesian people about the importance of insurance in future life. Therefore, a strong strategy is needed from the agents to market insurance to the public and to survive to develop the company, especially Allianz Insurance and Allianz STAG Blue Tile partners. This study is a field study using descriptive qualitative methods with research subjects consisting of core subjects and supporting subjects, namely Business Partners, business executives and allisya Protection Plus customers. The results of this study indicate that the marketin

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Sizon, Yulia E., and Olga N. Uglitskikh. "INSURANCE MARKETING AS A KEY FACTOR IN INCREASING THE VISIBILITY OF AN INSURANCE COMPANY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 9/3, no. 150 (2024): 104–12. https://doi.org/10.36871/ek.up.p.r.2024.09.03.014.

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The authors examine the current state of the insurance industry and the role of marketing in the development and improvement of the insurance sector. Factors that have a negative impact on the development of the insurance industry are identified. As a result of the study, the directions of activity of insurance organizations in carrying out marketing and the influence of marketing tools on improving the quality of customer service, developing new tech-nologies in the insurance sector, ensuring economic efficiency and financial sustainability of insurance activities were identified.

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Dr., H. Christy Cynthia, T. Jebasheela Dr., and Maheswari V. "MARKETING OF INSURANCE PRODUCTS BY THE NATIONAL INSURANCE COMPANY LIMITED, RAJAPALAYAM." International Journal of Current Research and Modern Education 2, no. 1 (2017): 47–54. https://doi.org/10.5281/zenodo.290275.

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Insurance is a way of reducing uncertainty of occurrence of an event. Insurance is an investment. Its basic purpose is to derive plans to counteract the financial consequences of unfavorable events. Insurance is a social device for eliminating or reducing the cost to society to certain types of risks. Insurance is essentially a co-operative endeavor. It is the function of the insurance to protect the few against the heavy financial impact of anticipated misfortunes by spreading losses among many who are exposed to risks of similar misfortune. In general, insurance can be broadly classified as

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Mahriani, Elida, Hendrianto Hendrianto, and Nur Arista. "Implementasi Strategi Pemasaran Model Segmentassi Terhadap Produk Asuransi Kebakaran." Syar'Insurance: Jurnal Asuransi Syariah 8, no. 2 (2022): 67–76. http://dx.doi.org/10.32678/sijas.v8i2.7277.

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The presence of fire insurance products offered by insurance companies to the public is to provide protection and guarantee for loss or damage to property caused by fire. The segmenting model marketing strategy includes the dominant marketing strategy applied to market fire insurance products. People who have a low or high level of property fire risk are the target market. In the application of this segmenting model marketing strategy, although it has been effective and successful in marketing products, there are still obstacles that result in insurance products not reaching significant sales

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Prayoga, Rendi, and Nuri Aslami. "Saluran Pemasaran Dalam Memasarkan Produk Asuransi." VISA: Journal of Vision and Ideas 1, no. 2 (2021): 129–39. http://dx.doi.org/10.47467/visa.v1i2.804.

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Marketing channels carry out the work of moving products from producers (insurance companies) to consumers/customers. It can overcome the time, place, and ownership gaps that separate products and services from those who need and want them. In practice, this marketing channel must also have product marketing channel management in accordance with OJK regulations. As well as any conflicts that occur in the marketing channel in marketing insurance products. Therefore, the purpose of this article is to provide an explanation of the marketing channels in detail in marketing insurance products to th

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Osipenko, Maria, Zhiwei Shen, and Martin Odening. "Is there a demand for multi-year crop insurance?" Agricultural Finance Review 75, no. 1 (2015): 92–102. http://dx.doi.org/10.1108/afr-12-2014-0043.

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Purpose – The purpose of this paper is to examine the aggregate demand for single- and multi-year crop insurance contracts and to discuss market potential for multi-year crop insurances. Design/methodology/approach – In this paper the authors develop a dynamic discrete choice model of insurance alternatives, in which single- and multi-year insurance contracts are offered to heterogeneous risk averse farmers. The farmers determine their insurances choices based on inter-temporal utilities. Findings – The results show that in a competitive insurance market with heterogeneous risk averse farmers,

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Kajwang, Ben. "Effects of digital marketing practices on performance of insurance sector." International Journal of Business Ecosystem & Strategy (2687-2293) 4, no. 4 (2022): 89–95. http://dx.doi.org/10.36096/ijbes.v4i4.357.

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Digital marketing practices have had explosive growth in the past decade, especially in the insurance sector of developing countries. In particular, the internet has been instrumental in providing digital marketing services to customers from the insurance sector. The purpose of this study, therefore, is to assess the effect of digital marketing practices on the performance of the insurance sector. A desktop literature review was used for this purpose. Relevant seminal references and journal articles for the study were identified using Google Scholar. The inclusion criteria entailed papers that

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Upadhyay, Mahesh Prasad. "Impact of Relationship Marketing on Customers Loyalty." Nepalese Journal of Management Research 4, no. 1 (2024): 7–10. http://dx.doi.org/10.3126/njmgtres.v4i1.63693.

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Relationship marketing is the efforts done by insurance companies making long lasting and profitable relationship with these customers. The main objective of this research is to analysis impact of relationship marketing to make customer’s brand loyal towards insurance companies of Chitwan. In this regards, results are found out the personalized service makes customers’ brand loyal towards insurance company of Chitwan. Thus relationship marketing ensures to make brand loyal towards insurance companies.

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Ussania, Indah, and Nuri Aslami. "Saluran Distribusi Pemasaran Asuransi." Mimbar Kampus: Jurnal Pendidikan dan Agama Islam 21, no. 1 (2022): 43–52. http://dx.doi.org/10.47467/mk.v21i1.874.

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Product distribution is one of the marketing process's activities. Many product manufacturers do not sell to end users directly. This is due to the fact that cost distribution is typically the primary reason corporations do not sell items to end customers. The marketing channel is in charge of getting the product from the manufacturer (the insurance company) to the consumer/customer. This can overcome the owner of a product or service's isolation from the people who require it in terms of time, location, and property. This marketing channel, in reality, necessitates product marketing channel m

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Warni, Zubaidah, Alditya Aris Rinandy, Pantani Dahlan, and Triana Sri Gunarti. "THE EFFECT OF DIGITAL MARKETING ON INCREASING INTEREST IN PURCHASING MOTOR VEHICLE POLICIES IN GENERATION Z IN PALEMBANG CITY." Jurnal Manajemen 12, no. 1 (2024): 84–91. http://dx.doi.org/10.36546/jm.v12i1.1111.

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The development of technology in this day and age has grown rapidly. Many entrepreneurs use technology to market goods and services. Digital marketing is one way entrepreneurs develop markets for goods and services. Digital Marketing is now also used by non-bank financial services companies such as insurance companies. Many insurance companies develop technology to market insurance policies. Motor Vehicle Insurance Policy is one of the insurance products that is often echoed through digital media platforms. In addition to marketing through social media, companies also innovate by developing In

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Dalimunthe, Mei Habibah, and Nuri Aslami. "Perencanaan dan Strategi Pemasaran Asuransi." VISA: Journal of Vision and Ideas 1, no. 1 (2021): 54–67. http://dx.doi.org/10.47467/visa.v1i1.760.

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The purpose of this article is to find the marketing plans and strategies that a company needs to develop its business. Because, as we know, the challenges for the Indonesian insurance industry are increasing with the number of foreign insurance companies, which is a direct result of globalization. In the next era, called globalization, Indonesian insurance / reinsurance companies will work to develop their insurance business with the "invasion" of foreign insurance / reinsurance companies with strong capital, reliable technology and human resources. Must be. And reinsurance in other countries

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Oluwabiyi, O. E. "Relationship Marketing and Customer Purchase Decision of Insurance in Lagos State, Nigeria." Journal of Marketing and Communication 5, no. 1 (2022): 93–117. http://dx.doi.org/10.53819/81018102t4062.

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The purchasing behavior of the nation’s insuring public determines the performance of the risk management and investment functions of insurance service, and its overall contribution to the development of the economy. In Nigeria, the contribution of insurance to the nation’s GDP is extremely low at 0.4% as majority of the population live without insurance protection. The low level of customer’s patronage may be attributed to inadequate application of relationship marketing factors. This study examined the influence of relationship marketing dimensions of customer awareness, customer trust, cust

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Horyslavets, Pavlo, Mariia Plonka, and Viktor Trynchuk. "Experience marketing and its tools in promoting the insurance services." Innovative Marketing 14, no. 1 (2018): 41–48. http://dx.doi.org/10.21511/im.14(1).2018.05.

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Economic development is rapidly growing. In the late 20th century, the experience economy is gaining in importance. When choosing a particular product or service, the priority is given to that impressing the buyer at the psychological level and causing some feelings and emotions. The urgency of this article is due to the need for a more detailed study of the marketing processes development in the current context. The principles of the experience economy formation are considered, and four sectors of impressions are also clarified. The article researches and systematizes scientific views on the

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Dr., Roshan Lal Rohilla. "Performance of Multiple Marketing Channels of Life Insurance Industry in India." International Journal of Innovative Science and Research Technology 8, no. 3 (2023): 1892–912. https://doi.org/10.5281/zenodo.7800779.

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Marketing channels play a significant role in selling insurance products. Insurance is a subject matter of persuasion so without an intermediary it is difficult to sell insurance products, but with the advent of information technology selling insurance products directly through the website or technology-enabled intermediary has become a direct route in the performance and growth of insurance companies and the insurance penetration and density. Further, after the opening of the insurance sector for private and foreign companies, new marketing channels have come into existence; these newly emerg

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Susmita, Dita Ayu, and Nuri Aslami. "Potensi Teknologi dan Media Sosial Dalam Meningkatkan Pemasaran Produk Asuransi Syariah." VISA: Journal of Vision and Ideas 1, no. 3 (2021): 274–87. http://dx.doi.org/10.47467/visa.v1i3.809.

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As the largest Muslim country, the country occupied by 236,53 The population is Muslim, if this is used and used as an opportunity for sharia insurance to develop rapidly in this country. Indonesia should have the potential to become the largest Muslim country where most of the Muslim population uses sharia products, especially sharia insurance. In fact, the current fact is that not many Indonesian Muslims use banking and non-banking products on the basis of sharia principles. AAJI's data report, if users of insurance products in Indonesia still reach 7.5%, and only 5% of them are users of sha

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Susmita, Dita Ayu, and Nuri Aslami. "Potensi Teknologi dan Media Sosial Dalam Meningkatkan Pemasaran Produk Asuransi Syariah." VISA: Journal of Vision and Ideas 2, no. 1 (2021): 39–52. http://dx.doi.org/10.47467/visa.v2i1.809.

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As the largest Muslim country, the country occupied by 236,53 The population is Muslim, if this is used and used as an opportunity for sharia insurance to develop rapidly in this country. Indonesia should have the potential to become the largest Muslim country where most of the Muslim population uses sharia products, especially sharia insurance. In fact, the current fact is that not many Indonesian Muslims use banking and non-banking products on the basis of sharia principles. AAJI's data report, if users of insurance products in Indonesia still reach 7.5%, and only 5% of them are users of sha

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Oluwabiyi, O. E., O. U. Asikhia, and T. K. Egwuonwu. "The Influence of Relationship Marketing on Customer Perception of Insurance in Lagos State, Nigeria." British Journal of Marketing Studies 10, no. 6 (2022): 37–54. http://dx.doi.org/10.37745/bjms.2013/vol10n63754.

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The public perception of insurance all over the world is central to the patronage and consumption of insurance services. Notwithstanding the huge population of over 190 million people in Nigeria, the insurance premium penetration rate of 0.7% of GDP is very low in comparison with other markets around the world. While customer perception of insurance is an expression of attitude, extant studies has shown that relationship marketing is a strategic tool that can be used to influence consumer behavior. Hence, this study examine the influence of relationship marketing on customer perception of insu

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Kurnia, Kurnia, and Rani Rifani. "The Personal Selling & Digital Marketing on Purchase Decision of Insurance Policy." Economics and Digital Business Review 1, no. 2 (2020): 109–17. http://dx.doi.org/10.37531/ecotal.v1i2.16.

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This study aims to analyze the effect of personal selling and digital marketing on purchasing decisions for insurance policies at PT. QBE General Insurance Indonesia, Makassar Branch. This research data comes from the results of questionnaires to 87 customers of PT. QBE, Makassar Branch. Regarding the purchase decision of an insurance policy using a multiple regression analysis system, the results of the study indicate that personal selling and digital marketing have a partial effect on purchasing decisions with digital marketing. The results of this study also show that personal selling and d

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SAMBO, HALIMA SANI, HARUNA BABAGANA IBRAHIM, SCOLASTICA N. SHALL, et al. "EXAMINING THE ROLE OF MARKETING RESEARCH ON INCREASED PROFITABILITY IN NICON INSURANCE COMPANY KADUNA STATE NIGERIA." GUSAU JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES 4, no. 1 (2023): 80–97. http://dx.doi.org/10.57233/gujeds.v4i1.6.

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The objective of this study was to examine the influence of marketing research on the profitability of NICON insurance in Kaduna State, Nigeria. The study adopted survey research sampling the opinion of 14 staff of NICON Insurance, composed of senior management staff, administrative staff, and marketing staff. Their opinion was collected using a structured questionnaire. The data obtained was analyzed by tabulation and percentages, and the formulated hypotheses were tested using the Pearson Correlation Coefficient method. The findings revealed that marketing research exerts a statistically sig

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Dr.E.L.Ramar and Mrs.R.Gayathri. "A Study on Issues in Marketing of Life Insurance Services in India." A Study on Issues in Marketing of Life Insurance Services in India 7, Sp 1 (2019): 122–24. https://doi.org/10.5281/zenodo.3595740.

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Insurance and economic development in India manifest straight effective correlation  on the ballooning  track way. Insurance companies, both life and nonlife, have been playing the role of  nancial conciliator and accomplish remarkably useful functions in our economy. In India, Insurance sector was opened for private participation with the enactment of the IDRA Act 1999. Since then, 22 private companies have been established in life insurance sector. All these players are actively introducing inventive products to meet the peculiar needs of intended policyholders. However, life insu

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Sidelnyk, Natalia, Viktoriya Margasova, and Vyacheslav Duzhyi. "Marketing and management in insurance: impact of innovations measures." Marketing and Management of Innovations 5, no. 2 (2021): 231–42. http://dx.doi.org/10.21272/mmi.2021.2-19.

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Nowadays insurance industry has huge innovation potential. Several key vectors for developing the concept of insurance tech include machine learning, business analytics, consumer protection rules, Big Data, artificial intelligence, neural networks, blockchain, and telematics. Technological innovations become widespread only when a community that supports them emerges, and COVID-19 has rapidly accelerated the changes that were already in full swing to a greater extent than any other factor. COVID-19 has helped reinforce the story and illustrate the results that technologies achieve on a large s

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