Relevant bibliographies by topics / Insurance service marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Insurance service marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Insurance service marketing"

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Zekaj, Besnik. "Marketing in Insurance Industry, Marketing Functions in Insurance Industry." European Journal of Multidisciplinary Studies 2, no. 1 (August 30, 2016): 33. http://dx.doi.org/10.26417/ejms.v2i1.p33-39.

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According to the logic of economic laws of market economy, the existence of enterprises is determined by it as to organize and realize the sale of their products and services. So, insurance companies or companies in this case can only exist if developed, increasing their activities in the field of insurance services that offer their clients. The need for marketing development in the field of insurance as service activities, in economic conditions of today's market it is necesery increase, so even the functioning of the insurance market today depends on the marketing of products that insurnace companies offer customers through insurance market. In theoretical terms it is defined as the marketing concept of the market, management and leadership in the company, which instead of former production orientation, the orientation of the market inaugurates the general policy of the enterprise. Marketing plays a key role in insurance market to meet supply and demand, because insurance products are products that are not seen, not touched, but exist only in the form of pledges. Selling a promise requires a confidence, a belief that the service provider will be realized if the loss will occur. In any other economic or economic subject, whether manufacturer or service does not have such kind of product. Marketing insurance plays a manifold, on the one hand made product promotion security, then raise the awareness of citizens about models of protection from risks , increased reliability to consumers , the cost of paying for the promise given by the insurer if a loss occurs will accomplished.
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Klose, Allen J. "Commentary: customer service insurance." Journal of Services Marketing 7, no. 1 (January 1993): 55–58. http://dx.doi.org/10.1108/eum0000000002533.

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Prymostka, Olena. "Life insurance companies marketing strategy in the digital world." Insurance Markets and Companies 9, no. 1 (October 2, 2018): 70–78. http://dx.doi.org/10.21511/ins.09(1).2018.06.

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The research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number of insured persons, premiums and profit growth.Sector of financial services is characterized by an increase in the level of competition, life insurance compelled to compete with pensions funds, banks and other financial institutions in order to defend their market share. Insurance companies marketing strategy determines how an insurer can best achieve its goals and objectives, keep existing customers and attract new ones with minimal costs.Keeping all the above problems around the study would attempt to study all the factors that contributed to the effective marketing strategies. This paper presents different marketing strategies that are taken up in life insurance services keeping in view external and internal environment of the company.
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O'Connor, Genevieve Elizabeth. "The impact of insurance coverage on consumer utilization of health services." International Journal of Bank Marketing 33, no. 3 (May 18, 2015): 276–97. http://dx.doi.org/10.1108/ijbm-05-2014-0061.

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Purpose – The purpose of this paper is to identify how need for service, enabling factors and pre-disposing characteristics influences access to service. In addition, the authors seek to examine the moderating influence of pre-disposing variables on the relationship between insurance and health services utilization. Design/methodology/approach – The authors utilize data from a major metropolitan hospital in the USA to test and extend the behavioral model of health care. Findings – Results indicate that insurance and pre-disposing variables have a direct impact on type of health service utilization. However, the insurance effect is found to vary by demographic factors. Research limitations/implications – This paper is limited to secondary data. Future work can incorporate both attitudinal and behavioral measures to obtain a more comprehensive evaluation of services access. Practical implications – The research offers a tactical framework for management to segment consumer markets more effectively. Social implications – Through the framework, management will have the requisite knowledge to target segmented populations based on need, insurance, and pre-disposing variables which will help improve access to services and clinical outcome. Originality/value – The findings of this paper will serve as a basis for future research exploring the influence of insurance on access to services.
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Horyslavets, Pavlo, Mariia Plonka, and Viktor Trynchuk. "Experience marketing and its tools in promoting the insurance services." Innovative Marketing 14, no. 1 (May 18, 2018): 41–48. http://dx.doi.org/10.21511/im.14(1).2018.05.

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Economic development is rapidly growing. In the late 20th century, the experience economy is gaining in importance. When choosing a particular product or service, the priority is given to that impressing the buyer at the psychological level and causing some feelings and emotions. The urgency of this article is due to the need for a more detailed study of the marketing processes development in the current context. The principles of the experience economy formation are considered, and four sectors of impressions are also clarified. The article researches and systematizes scientific views on the experience marketing – a new direction of the relationship between the insurance brand and real and potential consumers of insurance products, and considers how its tools can be implemented. The essence of the experience marketing concept is defined. The article analyzes the experience marketing instruments – the event communication of insurance companies, the peculiarities of the insurance museums operated in different countries of the world. Particular attention is paid to event marketing as an effective tool for advancing insurance services.
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Buehler, Pascal, and Peter Maas. "Consumer empowerment in insurance." International Journal of Bank Marketing 36, no. 6 (September 3, 2018): 1073–97. http://dx.doi.org/10.1108/ijbm-12-2016-0182.

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Purpose The purpose of this paper is to enhance the understanding of consumer empowerment in the relationship between consumers and service providers. It draws on self-efficacy theory to conceptualize consumer empowerment and explain the impact on perceived performance risk in insurance decision making. Design/methodology/approach This study employs data collected from an online survey involving 487 consumers in Switzerland, who recently decided on an insurance service. A structural equation model quantifies both the psychological effects on consumers’ perception of insurance services and behavioral effects on their decision-making process. Findings Perceived consumer empowerment is conceptualized by perceived self-efficacy and perceived controllability. Both have a significant impact on perceived performance risk, while the former is partially mediated by the preference to delegate the decision to a surrogate. Moreover, customers’ involvement in the purchase process moderates both the direct and indirect effect of perceived self-efficacy on perceived performance risk. Research limitations/implications The results are based on consumers’ perceptions from a single country. Furthermore, consumers’ perceptions were surveyed with a time lag after the decision-making process. To increase rigor, perceptions should be collected during decision making. Practical implications Results show that consumer empowerment can be employed as a risk reduction strategy. Consumers with self-efficacy and controllability beliefs perceive significantly less performance risk; however, practitioners should consider that consumers are also motivated to make decisions independently rather than delegating their decisions. Furthermore, consumer empowerment depends on consumer will. For largely indifferent consumers, empowerment does not affect risk or decision delegation preference. Originality/value The study is among the few empirical works to examine the effects of consumer empowerment on the consumer-service provider relationship on an individual level. Furthermore, applying consumer empowerment in relationship marketing implies a shift in research focus to the question of how consumers construe decision-making situations rather than objectively measuring the state of consumer relationship.
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Nowotarska-Romaniak, Beata. "Customer Loyalty on the Insurance Services Market in Poland." Marketing of Scientific and Research Organizations 36, no. 2 (June 1, 2020): 77–89. http://dx.doi.org/10.2478/minib-2020-0018.

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AbstractInsurance companies are currently carrying out tasks related to building trust, image creation and giving distinctive features to intangible insurance services, which is associated with paying more attention to the packaging of the service than to the service itself. The packaging of the insurance service consists of people, the appearance of branches, the availability of insurance services and flexibility in customer service. For insurance companies, the knowledge of not only marketing practice, but also the knowledge about customer behaviours or factors affecting their loyalty is becoming important. The purpose of the article is to review the loyalty on the insurance services market in Poland and to examine the factors influencing it. The article discusses the methods of testing customer loyalty on the insurance services market. On the other hand, based on the results of the survey, factors affecting customer that may affect customer loyalty satisfaction are presented.
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Yu, Tsu-Wei, and Lu-Ming Tseng. "Examining the role of commercial long-term care insurance in long-term care services." International Journal of Bank Marketing 37, no. 2 (April 1, 2019): 565–78. http://dx.doi.org/10.1108/ijbm-01-2018-0007.

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PurposeThe purpose of this paper is to explore the role of commercial long-term care insurance (LTCI) in long-term care (LTC) services, and to elucidate the mediating roles of service quality and relationship satisfaction in the relationship between customization and loyalty. In addition, this study offers important recommendations for policy makers in formulating policy aimed at supporting the industry and regulating its customer relationships in life insurers in Taiwan.Design/methodology/approachStudy participants were policyholders of life insurance in Taiwan with experience in purchasing commercial LTCI. They were investigated through in-depth interviews and surveys. The hypotheses were tested using the structural equation modeling (SEM) analysis of variance.FindingsThe findings of this study are important for policy makers in formulating policy aimed at supporting the industry and regulating its customer relationships.Originality/valueThis study represents the first attempt to investigate the role of LTCI in LTC services in Taiwan. Likewise, this study improves our understanding of the main issues relating to the effect of customization on policyholder loyalty, and the partially mediating role of service quality and relationship satisfaction in the insurance marketing context.
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Tsai-Jyh, Chen. "Marketing Channels and Underwriting Service Quality of Life Insurance." International Review of Financial Consumers 1, No. 1 Oct 2016 (October 1, 2016): 9–24. http://dx.doi.org/10.36544/irfc.2016.1.2.

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This paper investigates the relationship between marketing channels and underwriting service quality with focus on two major channels: salesperson and bancassurance. Based on the data of life insurance in Taiwan, the empirical analysis shows that the traditional salesperson channel has competitive advantages in underwriting service quality. This result supports the coexistence of salesperson and bancassurance because previous literature indicated bancassurance more cost-efficient than a salesperson. The empirical result shows that insurers with more dependence on salesperson channel present lower complaint ratio and higher contract persistency due to better service quality. The empirical result also indicates that service quality has a significantly positive impact on insurer’s reputation. This finding implies that the insurers with more dependence on bancassurance should take additional competitive strategies to maintain the long-term customer relation.
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Zhou, Weilun. "Impacts of Customer Psychology Analysis on Insurance Marketing Models and Strategies." Finance and Market 5, no. 2 (May 28, 2020): 14. http://dx.doi.org/10.18686/fm.v5i2.1888.

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<p>In recent years, China's insurance industry is developing rapidly and China has become the world's second largest insurance market. As a modern service-oriented industry, insurance is undergoing a transition from a large-scale to a competitive industry and plays an increasingly significant role in people's social life. From the perspective of traditional insurance marketing, this article analyses the features of insurance products and the models and current status of insurance marketing. It explores the existing problems in traditional and internet insurance marketing and provides suggestions for improving the models and strategies of insurance marketing based on customer psychology.</p>
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Dissertations / Theses on the topic "Insurance service marketing"

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Šyvokaitė, Jurgita. "Rinkodaros taikymas lietuvos draudimo paslaugų rinkoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_175641-70735.

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Master thesis, 65 pages, 18 pictures, 4 table, 39 literature sources, 5 appendages, Lithuanian language. The object of the work- insurance service marketing. The subject of the work - the research of the insurance service marketing. The aim of the work – to establish and estimate service marketing significance in an insurance business and to make suggestions of marketing implementation for companies. The goals of the work: 1.To analyse the nascency determinant elements of insurance service marketing. 2.To settle and describe a conception, functions, and essential things of insurance service marketing. 3.To analyze the peculiarities of the insurance service marketing and their determinant elements. 4.With reference to facts, to settle the size of Lithuanian insurance service market, to measure the structure of insurance service suppliers’ market and its competitive ability. 5.To find out consumers’ opinion about insurance service. 6.To estimate need and conditions of insurance service marketing implementation. Methods of the research: empirical research (questionnaire), unstruktural interview, analysis and synthesis of nonfiction, statistical material analysis, graphics, comparable, generalization. Analysing Lithuanian and foreign countries nonfiction and periodic literature about insurance service marketing, it is defined the organization particularity of the insurance service marketing, its expedience of adaptability and facility in Lithuanian insurance companies.
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Kumassah, William, and Mevludin Mujcinovic. "The Aronda "Black Box" - Bridging the Gap of Mistrust in Insurance Service Relationships : A Study of Damage Adjustment as a Critical Episode." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9903.

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Problem: The nature of insurances, and indeed the customer-provider relationship in insurance services, lends itself to distinctive characteristics. These characteristics have particular implications on overall perceived service and relationship quality, and thus customer retention. The arguably singular characteristic of mutual mistrust prevalent in insurance service relationships, is a source for costs and lost profitability for insurance companies in Sweden. Bridging the “gap of mistrust”, potentially offered by a seemingly simple service, could entail significant benefits for both parties in an insurance service relationship.

 

Research Questions: Does the Aronda Service have the potential to improve a damage adjustment process in a provider-customer insurance service relationship?

 

  • Can a more effective damage adjustment process improve an insurance service relation between provider and customer?
  • To what extent do the providers perceive that the damage adjustment process is critical to a customer’s stay or switch decisions in an insurance service relationship?

 

Purpose: The aim of the thesis is two-fold:

  1. The aim is to investigate and describe the impact of the damage adjustment process in customer relationships between the privately insured and property insurance companies in Sweden
  2. And to assess, the potential of the Aronda Service to improve customer relations for insurance companies by improving (in terms of customer satisfaction) the damage adjustment process.

Methodology: A qualitative method with deductive reasoning was used. The highly contextual nature of customer-provider relationships was deemed, for the purpose of the study, best suited using a qualitative method. Data collection comprised of interviewing several professionals pertaining to the field of property insurance and damage adjustment, academic literature, peer-reviewed articles, and Ph.D. Dissertations.

 

 

 

Theoretical Approach: The theoretical approach is based on consolidation of widely used theories in the field of service and relationship in the “Critical episode on insurance relationships” perspective, presented by Mikael Gidhagen, Senior lecturer at Uppsala University, Sweden. Although the perspective is originally created for B2B relationships, proved great applicability and relevance.

 

Empirical foundation: The empirical foundation consisted of a number of interviews with respondents with extensive corporate and private insurance industry experience. The secondary empirical information was gathered from governmental, consumer services, and industry regulatory bodies’ websites and publications.

Conclusion: The uncovered prominent issues in insurance relationships between private individuals and property insurance service providers can at the very least be aided, if not solved, to the benefit of both parties by the proposed digital version of the Aronda “Black Box”. As the importance of documentation in more cases of insurance claims than not are paramount, and by decreasing the coverage knowledge gap of customers, facilitating a matching of service expectations and actual service delivery, customer satisfaction can be more readily achievable for insurance provider. A readily achievable level of customer satisfaction, in turn, means probably prolonged customer retention, and ultimately higher profitability for the insurance companies. As “it cost more to attract a customer, than it does to keep one.”

 

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Jaensson, Jan-Erik. "Marknadsorientering i tjänsteföretag : en studie av försäkringsbolag." Doctoral thesis, Umeå universitet, Företagsekonomi, 1997. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-62071.

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The background to this thesis is found in the growing importance of the marketing concept. The concept has been used frequently in articles in the past few years, in spite of lack of consensus about what it is. To make a contribution to the theoretical field the theories about service marketing and market orientation had to be examined and the relevant factors drawn out to construct a model for describing market orientation in service companies. The theoretical examination resulted in the follo­wing three components that together constitutes the foundation of the marketing concept in service companies: market information, the support system and the customer meeting. The main purpose of this thesis is to describe and analyze the marke­ting concept in service companies. Within this purpose the study also will identify which driving forces and obstacles affects market orientation. To a certain extent the process towards market orientation also is examined. The first analyses of the two insurance companies showed that the de­gree of activity in working with the factors that constituted the marketing concept varied. In general they had worked with approximately the same factors almost in the same way. In so doing they had worked more with some of the conceptual and behavioral factors than with the others. The cases differed from the theoretical frame of reference, as expected. However, the differences were impossible to explain with the component model. New analyses of the empirical data showed other factors that had influenced the market orientation process in the companies. The new factors could be divided into four groups depending on whether they were considered as internal or external factors and whether they were driving forces or obstacles for the process. One original component that proved to be of great importance in the market orientation process was market information. Neither of the insu­rance companies had worked with that component in a systematic way to find out, for example, the customers needs and wants. The study resulted in a more dynamic model of the market orientation process - the cycle model. It visualize the relation between the compo­nents and it also adds on a time perspective to market orientation, since it is supposed to continue over time.
digitalisering@umu
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Fainas, Paulius. "Gyvybės draudimo ir ilgalaikio investavimo produktų pardavimo proceso tobulinimas UAB „Finsaltas“." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090617_095936-22018.

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Darbo tema Gyvybės draudimo ir ilgalaikio investavimo produktų pardavimo proceso tobulinimas UAB „Finsaltas“; Darbo tikslas Išanalizuoti, įvertinti ir pateikti rekomendacijas kaip pagerinti gyvybės draudimo ir ilgalaikio investavimo produktų pardavimo procesą; Darbo uždaviniai • Išanalizuoti esamą UAB „Finsaltas“ pardavimo procesą; • Identifikuoti pardavimo proceso tobulintinas sritis, naudojant kokybinio tyrimo metodą. • Parengti pasiūlymus pardavimo proceso tobulinimui; Tyrimo metodai • Giluminis interviu; Darbo rezultatai Darbo metu buvo pasiūlyti vadybiniai sprendimai, padėsiantys: 1. pagerinti pardavimo procesą; 2. palengvinti naujų konsultantų įvedimo į darbą procesą; 3. užtikrinti kryptingą konsultantų kvalifikacijos kėlimą; 4. sumažinti nutraukiamų sutarčių skaičių (t.y. pagerinti pardavimų ir aptarnavimo kokybę); 5. rezultate – padidinti pardavimus.
Work title Improvement of Life Insurance and Long Term Investment Products Sales' Process at UAB „Finsaltas“; Work goal To analyze, evaluate and provide recommendations for improvement of the sales process of life insurance and long term investment products at a life insurance agency; Work tasks • To analyze sales process at UAB „Finsaltas“; • Using qualitative research identify sales process areas which require improvement,. • Give recommendations for sales process improvement; Methods of analysis • Depth interview Work outcomes There were recommended management solutions leading to: 1. Sales process improvement; 2. Facilitation of the process of introducing new agents to work; 3. Ensuring coherent process of agents’ qualification improvement; 4. Decrease of the number of lapsed policies (i.e. to improve sales and service quality); 5. As a result – to increase sales volume.
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Onn, Keet Peng. "Lifetime values in the direct marketing of insurance." Thesis, Lancaster University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.282387.

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Stumke, Francois. "Increasing the competitve advantage of the smaller short-term insurance intermediary." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/d1012447.

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In a fragmented and competitive industry, it is likely for the smaller roleplayer to be challenged in terms of competitiveness and market share. It is, therefore, important for the smaller organisation to etch its position in the market, by increasing its competitive advantage. In a milieu where there is a shift in distribution dynamics and the balance of power, and an increase in consumerism, the need to react is a pressing issue to be addressed by the smaller player. In the context of this study, the small and medium-low-impact intermediary in the South African short-term insurance industry is under pressure from, among others, direct distribution models and the increasing volume of the medium-high and high-impact intermediaries. It is determined in this study that the intermediary is challenged by all five market forces, as postulated by Porter in the model of “the five forces that shape industry competition”. The intermediary organisation must adopt positioning strategies, and differentiate its offering, in order to stay relevant in the industry. The short-term insurance intermediate industry is classified as a service industry; and therefore, it has unique factors to attend to. The positioning and differentiation strategies must be implemented without compromising the service quality levels. Furthermore, in the development of positioning strategies, it is essential to investigate the traditional marketing mix, while amplifying the mix with contemporary views of the subject. These form the basis of the positioning strategy; and from there, differentiation offerings can be shaped. A survey analysis of the product suppliers aims to identify the most important strategies for success. The study relies on the industry knowledge of the executives of these organisations, to steer the positioning strategies of the intermediary to fit in with their own positioning in the marketplace.
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Gomes, Nuno Rodrigo Vinhas da Costa. "Plano de marketing revisitado para o sector segurador em Portugal." Master's thesis, Universidade de Évora, 2011. http://hdl.handle.net/10174/15147.

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O objectivo principal deste Trabalho de Projecto é conceber um Plano de Marketing para o Sector Segurador português. Em termos metodológicos, realizaram-se diversas pesquisas bibliográficas para fazer o levantamento dos temas em estudo e revisitaram-se dezasseis Modelos de Plano de Marketing da literatura da última década. A revisão bibliográfica efectuada mostrou que as empresas que não concebem um Plano de Marketing não desenvolvem tantas actividades de Marketing que lhes possibilitem implementar com sucesso o conceito e alcance do Marketing. Esta pesquisa permitiu elaborar um Modelo de Plano de Marketing aplicável ao Sector Segurador. A Análise SWOT foi efectuada com base numa pesquisa exploratória, com recurso a fontes secundárias e entrevistas semi-estruturadas. Tendo em conta a Estratégia do Sector e a Análise SWOT, foram estabelecidos os Objectivos de Marketing, a Estratégia de Marketing, o Plano de Acção, o Plano de Controlo e o Plano de Contingências para o Sector Segurador que, no seu conjunto, formam o objecto deste Trabalho de Projecto, o Plano de Marketing do Sector Segurador português, com um horizonte temporal de aplicação até Dezembro de 2012; ABSTRACT:The main objective of this Research Work is to devise a Marketing Plan for the Portuguese Insurance Sector. In methodological terms, we start for literature revision in order to study sixteen Models of Marketing Plan from the last decade. According to the literature review, we found that firms which not conceive a Marketing Plan do not develop the Marketing Activities necessary to implement with success the concept and scope of Marketing. With this research we create a Model Marketing Plan applicable to the Insurance Sector. The SWOT Analysis was based on exploratory research, using secondary sources and semi-structured interviews. Given the Sector's strategy and SWOT Analysis, we define the main objectives of Marketing Objectives, the Marketing strategy, the Action Plan, the Control Plan and the Contingency Plan for the Portuguese Insurance Sector which, taken together, form the subject of this Research Work, the Marketing Plan for the Portuguese Insurance Sector, with a time horizon of application until December 2012.
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Suslavičiūtė, Neringa. "UADB „Ergo Lietuva“ paslaugų rinkodaros strateginės kryptys." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_121545-29967.

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Tyrimo objektas – UADB „Ergo Lietuva“ paslaugų rinkodara. Tyrimo tikslas – suformuoti UADB „Ergo Lietuva“ paslaugų rinkodaros strategines kryptis. Iškeltam tikslui pasiekti sprendžiami tokie uždaviniai: 1) išnagrinėti mokslinę – metodinę literatūrą, susijusią su draudimo paslaugų rinkodara bei jos taikymu draudimo veikloje, nustatyti pagrindines rinkodaros funkcijas, strategijas ir jų reikšmę; 2) parengti tyrimo metodiką draudimo bendrovės „Ergo Lietuva“ rinkodaros strateginio planavimo būklei nustatyti; 3) išanalizuoti draudimo paslaugų rinkodaros aplinką bei jos poveikį strateginiams rinkodaros sprendimams. Tyrimo metodai. Analizuojant teorinę draudimo rinkodaros reikšmę taikyti bendramoksliniai tyrimo metodai – sisteminė ir lyginamoji mokslinės literatūros analizė, mokslinės literatūros studijavimas ir apibendrinimas. Tyrimo metodinį pagrindą sudaro empirinio tyrimo metodika. Atliekant rinkodarinės veiklos tyrimą naudoti kiekybiniai ir kokybiniai tyrimo metodai: analizė ir sintezė, apklausos metodas. Tyrimo laikotarpis: 2004 – 2009 metai. Tyrimo rezultatai: • pirmame darbo skyriuje išnagrinėta draudimo paslaugų rinkodaros samprata ir funkcijos, draudimo rinkodaros komplekso elementų strategijos, draudimo rinkodaros strategijų reikšmės. • antrajame skyriuje pateikiama draudimo bendrovės ,,Ergo Lietuva“ charakteristika, rinkodaros aplinkos analizė, bendrovės taikomos rinkodaros strategijos, draudimo paslaugų vartotojų nuomonės tyrimo metodika. • trečiajame skyriuje... [toliau žr. visą tekstą]
The object of the research – the service marketing of the insurance company „Ergo Lietuva“. The aim of the research – to formulate the strategic aspects of the insurance company‘s „Ergo Lietuva“ services marketing. To achieve the aim, the following problems are being solved: 1) to analyse the scientific – methodical literature related with the insurance services marketing and its application in the insurance activity, as well as, determine the basic marketing functions, strategies and their significance; 2) to prepare the methodology of the research in order to define the strategic planning condition of the insurance company „Ergo Lietuva“ marketing; 3) to analyse the environment of the insurance services‘ marketing, including its impact on the strategic marketing decisions. Research methods. The analysis of the theoretic significance of insurance marketing integrates general research methods, such as, systemic and comparative analysis of scientific literature, the study of scientific literature and generalizations. The methodical basis of the research includes the methodology of the empiric research. While conducting the analysis of the marketing activity, the following quantitative and qualitative research methods have been applied: analysis and synthesis, as well as, the interview method. Research period: 2004 – 2009. Results of research: • the first section of the work explicates the notion of insurance services marketing and its functions, the strategies of... [to full text]
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Cestr, David. "Specifická role marketingu v oblasti zdravotního pojištění." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75484.

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The main target of this Master thesis is to find out health insurance company's possibilities in creating marketing plans and their implementation. The health insurance company is a specific subject which has different marketing tools as well as other responsibilities and legislative limitations. First part describes theoretical principles, methods and tools of marketing. Those are later applied to the field of public health insurance. Basic information about health insurance, its creation, formation and development concludes this passage. Second section deals with analysis of particular health insurance company, its marketing plan, budget, strategy, etc. An evaluation survey which depicts general public awareness of health insurance companies and their activities is also included in this part.
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Madubanya, Peter Petrus Malesela. "The influence of customer relationship management on customer loyalty at a South African life insurance company." Thesis, Cape Peninsula University of Technology, 2015. http://hdl.handle.net/20.500.11838/2043.

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Thesis (MTech (Business Administration))--Cape Peninsula University of Technology.
This thesis is prompted by the discussions around Customer Relationship Management (CRM) in the financial industry and life insurance companies in particular. The study seeks to gain better understanding of the influence that CRM has on Customer Loyalty in a selected South African life insurance company. While CRM has been approached by academics and practitioners from different perspectives, literature seems to be viewed as inconsistent and fragmented on this concept. The concept of CRM is a new approach by management in South Africa and it is due to this fact that there are not sufficient studies on it. The purpose of this thesis is to investigate the influence of Customer Relationship Management on customer loyalty in Metropolitan. To achieve this purpose, a questionnaire was distributed amongst selected Metropolitan customer service offices nationally and a selected number of customers were approached to participate in the study. The findings show that Customer Relationship Management has an influence on customer loyalty and that Metropolitan does employ the principles of Customer Relationship Management.
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Books on the topic "Insurance service marketing"

1

Gibson, Michael F. Intro to the home service distribution system. Atlanta, GA: Life Office Management Association, 1999.

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Clients first!: Building insurance sales through service excellence. [Chicago, Ill.]: Dearborn Financial Pub., 1990.

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Morgan, Robert E. Relationship marketing at the service encounter: The case of life insurance. Cardiff: University of Wales, Cardiff Business School, 1992.

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Dempsey, Carl. Internal marketing: A comparasion of the approaches, implementations, and successes of internalmarketing between high and low quality service providers. Dublin: University College Dublin, 1995.

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Les, Abromovitz, ed. Insuring quality: How to improve quality, compliance, customer service, and ethics in the insurance industry. Boca Raton, Fla: St. Lucie Press, 1998.

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Andresen, Runar P. International services marketing and the case of international general insurance. Manchester: UMIST, 1993.

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United States. Congress. House. Committee on Financial Services. Subcommittee on Capital Markets, Insurance, and Government Sponsored Enterprises. Insurance product approval: The need for modernization : hearing before the Subcommittee on Capital Markets, Insurance, and Government Sponsored Enterprises of the Committee on Financial Services, U.S. House of Representatives, One Hundred Seventh Congress, first session, June 21, 2001. Washington: U.S. G.P.O., 2001.

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Mertens, Michael. Kundentypologien im Versicherungsgeschäft mit Privatkunden. Bergisch Gladbach: J. Eul, 1992.

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Karen, File, ed. Marketing to family business owners: A toolkit for life insurance professionals. Cincinnati, Ohio: National Underwriter, 1995.

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Advertising financial products and services: Proven techniques and principles for banks, investment firms, insurance companies, and their agencies. New York: Quorum Books, 1986.

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Book chapters on the topic "Insurance service marketing"

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Baku, Anita Asiwome Adzo. "Financing Healthcare and Health Insurance." In Health Service Marketing Management in Africa, 199–210. New York : Routledge, 2020.: Productivity Press, 2019. http://dx.doi.org/10.4324/9780429400858-16.

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Pozza, Ilaria Dalla, Lionel Texier, and Julie Robson. "Creating Customer Value through Multichannel Service Delivery: A Study of the French Insurance Market: An Abstract." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 443–44. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-02568-7_124.

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Watkins, Trevor, and Stephen Diacon. "Marketing Insurance Services." In A Guide to Insurance Management, 208–27. London: Palgrave Macmillan UK, 1990. http://dx.doi.org/10.1007/978-1-349-07495-2_13.

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"EXCLUSION FOR KEYS LEFT IN VEHICLE/UNATTENDED VEHICLE Compliance with a sales/marketing code." In Insurance Law and the Financial Ombudsman Service, 133–46. Informa Law from Routledge, 2013. http://dx.doi.org/10.4324/9780203718568-18.

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Ghosh, Meghdoot, and Indrajit Ghosal. "Service Quality Perceptions of the Customers in the Insurance Sector in West Bengal." In Advances in Marketing, Customer Relationship Management, and E-Services, 298–308. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0143-5.ch017.

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The quality of the service is a pre-requisite for any service organization's market performance and subsequently, economic performance. Managers in any service sector are under increasing pressure to demonstrate that their services are customer-focused and that continuous performance improvement is being delivered. Given the financial and resource constraints under which service organizations must manage it is essential that customer expectations are properly understood and measured and that, from the customers' perspective, any gaps in service quality are identified. Measuring Service Quality becomes indispensable for any service organization to monitor and control the quality of service delivery and enjoy competitive advantage.
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Sharma, Bhawana, and Tulika Sood. "Case Study on Relationship Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services, 22–26. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4357-4.ch003.

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A paradigm shift has occurred in the concepts of marketing from the production concept to the societal concept. A prominent concept today is the customer concept, which aims to build loyalty and lifetime value by creating, maintaining, and enhancing relationships with the customer by addressing individual customer needs. Relationship marketing is a bifurcation from the customer concept, which seeks to earn and retain long-term preferences, business, and ultimately, a marketing network. In relationship marketing, both parties collaborate on identifying needs to fulfill. Immediate sales are not of prime concern in this model. Organizations should understand the fact of when–and how–to use relationship marketing. The five R’s of Relationship Marketing are Relationship, Realization, Response, Relevance, & Respect. This case study addresses relationship marketing focusing on a service industry (i.e. Insurance Industry). A Sales representative needs to bond well with all his clients in order to be able to meet their expectations as required. Therefore, an employee with good PR skills is sure to climb the ladder of success. The protagonist in the case study, Mr. Sahil Sharma, an Employee of AFRO-INDIA Insurance Ltd., guides and trains his entire team to build, maintain, and enhance their relationship with their clients. This will not only make the clients loyal to the organization, but also will also make them brand ambassadors through word of mouth.
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Oberoi, Sumit, and Pooja Kansra. "Motivating Antecedents and Consequences of Blockchain Technology in the Insurance Industry." In Advances in Marketing, Customer Relationship Management, and E-Services, 276–85. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8081-3.ch017.

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Quantum leaps in technology affect all phases of business models over numerous industries and are the fundamental characteristic of any technological revolution. Emerging technologies provide new avenues for industries to increase their competitive advantage and enhance the economic progression. The aim of this study is to advance a theoretical model on motivating antecedents and consequences of blockchain technology in insurance industry based on the evidence from past literature. This chapter is approached from the theoretical viewpoint, so it meticulously assesses and examines the prior literature to debate on the role of blockchain technology in the insurance industry. The outcome of the present study is dispassionate and corresponding to the conclusions of the prior literature. Blockchain helps in achieving innovation, augmenting transparency, refining data standards, and advancing an integrated approach for quality service. Thus, the espousal of blockchain in insurance is developing very quickly, and it has become the default platform for the complete insurance industry.
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Ebrahimi, Maryam. "Analytics in Public Policy Related to Service Sector." In Web Services, 185–203. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7501-6.ch012.

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Big Data is transforming industries such as healthcare, financial services and banking, insurance, pharmacy, and telecommunication. Big Data concerns datasets that are not only big, but also high in variety and velocity, which makes them difficult to manage applying traditional tools and techniques. Big Data causes multitude benefits and advantages for industries such as marketing and selling, fraud detection, competitive advantage, risk reduction, and finally decision making and policy making. Due to the rapid growth of such data, methodologies and conceptual architectures need to be studied and provided in order to handle and extract value and knowledge from these data. The purpose of this chapter is studying Big Data benefits, characteristics, methodologies, and conceptual architectures in five different industries. Finally, according to the studies, a comprehensive methodology and architecture are proposed which might be applicable in service sector and one of the useful outcomes can be public policies.
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Diacon, Stephen, and Trevor Watkins. "Insurance marketing." In Marketing Financial Services, 236–61. Elsevier, 1995. http://dx.doi.org/10.1016/b978-0-7506-2247-9.50014-4.

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"Insurance marketing." In Marketing Financial Services, 248–73. Routledge, 2010. http://dx.doi.org/10.4324/9780080938318-16.

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