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Books on the topic 'Integrated marketing communication (IMC)'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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1

Jakacki, Bernard C. IMC: An integrated marketing communications exercise. 2nd ed. Cincinnati, Ohio: South-Western College Pub., 2001.

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2

Watono, A. Adji. IMC, integrated marketing communication that sells: Bring your brand to the top with Indonesian style communication. Jakarta: Gramedia Pustaka Utama, 2011.

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3

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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4

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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5

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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6

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

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7

Vos, Marita. Integrated communication: Concern, internal and marketing communication. 4th ed. Netherlands: Eleven Intl. Pub., 2011.

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8

Vos, M. F. Integrated communication: Concern, internal and marketing communication. Utrecht: Lemma, 1999.

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9

Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

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10

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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11

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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12

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. New York, NY: Routledge, 2004.

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13

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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14

Clow, Kenneth E. Integrated advertising, promotion, and marketing communication. Upper Saddle River, N.J: Prentice Hall, 2002.

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15

Donald, Baack, ed. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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16

Marketing communications: An integrated approach. London: Kogan Page, 1993.

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17

Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western Thomson Learning, 2002.

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18

Strategies for implementing integrated marketing communications. Lincolnwood, Ill: NTC Business Books, 1997.

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19

John, Burnett. Introduction to marketing communication: An integrated approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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20

Yeshin, Tony. Integrated marketing communications: The holistic approach. Oxford: Butterworth-Heinemann, 1998.

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21

Integrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.

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22

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River: Pearson, 2016.

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23

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J: Prentice Hall, 2002.

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24

Sirgy, M. Joseph. Integrated marketing communications: A systems approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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25

F, Schultz Heidi, ed. Zheng he ying xiao chuan bo: IMC, the next generation. Beijing: Zhongguo cai zheng jing ji chu ban she, 2005.

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26

The bare bones introduction to integrated marketing communication. Lanham: Rowman & Littlefield, 2008.

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27

Integrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.

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28

Value-added public relations: The secret weapon of integrated marketing. Lincolnwood (Chicago) Ill., U.S.A: NTC Business Books, 1998.

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29

Jakacki, Bernard. IMC: An Integrated Marketing Communications Exercise. 2nd ed. South-Western College Pub, 2000.

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30

IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications. Prentice Hall, 2008.

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31

Clow, Kenneth E., and Donald E. Baack. IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications. Pearson Education, Limited, 2011.

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32

The IMC Handbook: Readings & Cases in Integrated Marketing Communications. Racom Communications, 2015.

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33

Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition. Prentice Hall, 2003.

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34

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition. 2nd ed. Prentice Hall, 2003.

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35

IMC PlanPro Exercises. Pearson Education, Limited, 2006.

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36

American Productivity & Quality Center. Integrated Marketing Communication. Amer Productivity Center, 1998.

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37

Juska, Jerome M. Integrated Marketing Communication. Routledge, 2017. http://dx.doi.org/10.4324/9781315526812.

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38

Wells, William D., Charles Wood, Sandra Moriarty, and Nancy Mitchell. Advertising & IMC: Principles and Practice. Pearson, 2018.

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39

Moriarty, Sandra. Advertising & IMC: Principles and Practice,. Pearson, 2014.

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40

Wells, William D., Sandra Moriarty, and Nancy D. Mitchell. Advertising and IMC: Principles and Practice. Pearson Education, Limited, 2011.

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41

Advertising and IMC: Principles and Practice. Pearson Education, Limited, 2012.

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42

Wells, William, Sandra Moriarty, and Nancy Mitchell. Advertising and IMC: Principles and Practice. Pearson Education, Limited, 2011.

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43

Jakachi, Bernard. Integrated Marketing Communication Exercise. Intrepid Traveler, 1997.

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44

Pickton, David, and Amanda Broderick. Integrated Marketing Communications. Pearson Education, Limited, 2015.

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45

Integrated Marketing Communications. McGraw-Hill Education, 2007.

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46

Yeshin, Tony. Integrated Marketing Communications. Butterworth-Heinemann Ltd, 2000.

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47

Wells, William D., Sandra Moriarty, and Nancy D. Mitchell. Advertising and IMC: Principles and Practice, Global Edition. Pearson Education, Limited, 2015.

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48

Wood, Charles. Advertising and IMC: Principles and Practice, Global Edition. Pearson Higher Education & Professional Group, 2018.

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49

IMC, The Next Generation. New York: McGraw-Hill, 2004.

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50

Hlavac, Randy. Social IMC: Social strategies with bottom-line ROI. 2014.

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