Relevant bibliographies by topics / Integrated marketing communications

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Integrated marketing communications'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Integrated marketing communications"

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Schultz, Don E. "Integrated Marketing Communications." Journal of Promotion Management 1, no. 1 (1992): 99–104. http://dx.doi.org/10.1300/j057v01n01_07.

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Navarro, Angeles, Maria Sicilia, and Elena Delgado‐Ballester. "Integrated marketing communications." EuroMed Journal of Business 4, no. 3 (2009): 223–36. http://dx.doi.org/10.1108/14502190910992666.

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Chaniago, Erdi Adrimurlan, and Nafiah Ariyani. "Marketing Management's View of Integrated Marketing Communications." Journal of Social Research 2, no. 2 (2023): 589–95. http://dx.doi.org/10.55324/josr.v2i2.668.

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In running a business, it is inseparable from marketing activities, no matter how good the value of the product sold without being balanced with the right marketing, it will not get optimal sales. Today's business activities place marketing as an important part of increasing sales turnover in a business organization. Integrated marketing communications are a part of marketing that plays an important role in increasing sales. However, not all business actors have implemented integrated marketing communications effectively and efficiently. The impact of this is that the message that the seller w
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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi Untuk Usaha Kecil Menengah." Economic Reviews Journal 2, no. 1 (2022): 39–45. http://dx.doi.org/10.56709/mrj.v2i1.39.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness
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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2023): 1–11. http://dx.doi.org/10.47467/manbiz.v3i1.1870.

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 To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the
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Dahl, Stephan, Lynne Eagle, and David Low. "Integrated marketing communications and social marketing." Journal of Social Marketing 5, no. 3 (2015): 226–40. http://dx.doi.org/10.1108/jsocm-07-2012-0031.

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Purpose – The purpose of this paper is to examine the view of integrated marketing communications (IMC) by social marketing practitioners. Specifically, the paper furthers the discussion how a symbiotic relationship between IMC and social marketing can lead to both practical improvements of health-related social marketing campaigns, as well as theoretical advancement of the IMC construct. Design/methodology/approach – Based on semi-structured, in-depth interviews with practitioners, the authors provide exploratory evidence for support for IMC within the social marketing community and highlight
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Grein, Andreas F., and Stephen J. Gould. "Globally integrated marketing communications." Journal of Marketing Communications 2, no. 3 (1996): 141–58. http://dx.doi.org/10.1080/135272696346114.

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Syahputri, Rima Rizki, and Zuhrinal M Nawawi. "Pengaruh Komunikasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2024): 12–22. http://dx.doi.org/10.47467/manbiz.v3i1.582.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness
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Kozak, Kateryna, Roman Bakay, and Roman Leyzerovych. "Integrated marketing communications as a tool for enhancing customer loyalty." Actual problems of innovative economy and law 2025, no. 3 (2025): 82–86. https://doi.org/10.36887/2524-0455-2025-3-17.

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This article examines the role of integrated marketing communications in promoting customer loyalty. The research aims to analyze and summarize existing theoretical and methodological foundations related to integrated marketing communications and substantiate their role in building customer loyalty. The article examines the theoretical and methodological aspects of integrated marketing communications as a crucial tool in modern marketing. It presents various scholarly perspectives on defining integrated marketing communications, emphasizing the importance of consistency and coordination across
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Demko, Mariana, and Yuliya Zintso. "Main tools of integrated marketing communications of banks." Economics of Development 19, no. 3 (2020): 44–50. http://dx.doi.org/10.21511/ed.19(3).2020.05.

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The question of the essence of the main tools of integrated marketing communications in the activity of banks of Ukraine is investigated. Their introduction in the management of Ukrainian banks is becoming relevant nowadays. Influence of such factors as intensification of competition; penetration of foreign banks into the Ukrainian market; expansion of the scope of banks’ activities determine the search for effective tools of integrated marketing communications. The purpose of the study is to substantiate and systematize theoretical and methodological approaches to the application of the main
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Dissertations / Theses on the topic "Integrated marketing communications"

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Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

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<p>This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience</p>
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Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.

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Hobson, Paula Lee. "Integrated marketing communications at community colleges." abstract and full text PDF (free order & download UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1453583.

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Kreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.

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When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. Months of research lead to the conduction of a study, that is to test the perception of IMC in the Swedish market by sampling and sending questionnaires to Swedish marketers. Five Hypotheses were formed to test if each factor has a positive or negative relation
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Camano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.

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The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.
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Leppäniemi, M. (Matti). "Mobile marketing communications in consumer markets." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.

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Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communications in consumer markets. This thesis consists of an introductory section and five papers. The first pa
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Kerr, Gayle. "Consistency and integrated marketing communication : an exploratory study." Thesis, Queensland University of Technology, 1997. https://eprints.qut.edu.au/36301/1/36301_Kerr_1997.pdf.

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This study explores the role of consistency in IMC and ways in which it can be measured. A contribution to the emerging area of IMC is made by drawing on the experiences of marketing communication practitioners in relation to their perceptions of consistency in the practice of IMC. The initial exploratory research in the form of focus groups was expanded upon through a series of in-depth interviews which elaborated on attitudes towards consistency, measurement and IMC. The literature review in Chapter 2 summarises key data from the fields of advertising, public relations, direct response, sa
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Burgmann, Inga. "Integrated marketing communications : implementation and application issues in consumer-focused companies." Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6742.

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This thesis addresses the implementation and application of integrated marketing communications (hereinafter referred to as 'IMC'). The thesis is located within the field of marketing communications and focuses on IMC perceptions and practices within large global and national companies located in the UK and Germany. The aim of this thesis is to understand how and to what extent IMC has developed and is practiced in the selected firms. This study takes the perspective that IMC can only be understood via social actors i. e. via marketing and communication practitioners - including brand managers
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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketin
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Pulver, Megan Le'Ann, Ruben Bravo Castano, Lacie Boyett, et al. "Unicef's Tap Project & Nintendo: Integrated Marketing: Communications Plans for Executive Presentation." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144921.

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Books on the topic "Integrated marketing communications"

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Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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author, Luck Edwina, Barker Nigel author, Sassenberg Anne-Marie author, Shimp Terence A. author, and Andrews J. Craig author, eds. Integrated marketing communications. 5th ed. Cengage, 2018.

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Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Butterworth-Heinemann, 1995.

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Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Prentice Hall Fiancial Times, 2004.

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Kliatchko, Jerry G. Understanding integrated marketing communications. University of Asia and the Pacific, Institute of Communication, 2002.

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1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. Routledge, 2004.

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1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. Kogan Page, 2002.

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R, Smith P. Marketing communications: An integrated approach. Kogan Page, 1995.

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Yeshin, Tony. Integrated marketing communications 2000-2001. Butterworth-Heinemann, 2000.

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Book chapters on the topic "Integrated marketing communications"

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Groucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-12.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-13.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-14.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-15.

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Camilleri, Mark Anthony. "Integrated Marketing Communications." In Tourism, Hospitality & Event Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49849-2_5.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-10.

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Hossain, Muhammad Ismail, Nasrin Akter, and Abureza M. Muzareba. "Integrated Marketing Communications." In Marketing in a Transition Economy. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3553-2_10.

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Hendershot, Angie, Lisa Loewen, Charles Marsh, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 6th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003380108-10.

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Conference papers on the topic "Integrated marketing communications"

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Zhang, Xiaojie, and Fangfang Li. "Intelligent E-Commerce Marketing System Based on Mobile Multi Agent." In 2024 International Conference on Integrated Intelligence and Communication Systems (ICIICS). IEEE, 2024. https://doi.org/10.1109/iciics63763.2024.10859369.

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Xie, Qian. "Marketing Strategy Support System based on Temporal Fusion Transformer." In 2025 3rd International Conference on Integrated Circuits and Communication Systems (ICICACS). IEEE, 2025. https://doi.org/10.1109/icicacs65178.2025.10969006.

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Liu, Bing. "Marketing Resource Allocation in Automotive Enterprises Based on Hermit Crab Optimization." In 2025 3rd International Conference on Integrated Circuits and Communication Systems (ICICACS). IEEE, 2025. https://doi.org/10.1109/icicacs65178.2025.10968561.

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Ma, Shiwei. "Marketing Recommendation Algorithm for New Media Platform Based on Data Analysis." In 2025 3rd International Conference on Integrated Circuits and Communication Systems (ICICACS). IEEE, 2025. https://doi.org/10.1109/icicacs65178.2025.10968742.

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Roopalatha, N., Dhanalakshmi K, G. N. P. V. Babu, P. Vamsi Krishna, Anvesh Perada, and Harun Kumar Mulagapati. "Enhancing Human Resource Management Practices in Marketing Companies Using Dual Graph Attention Networks." In 2025 3rd International Conference on Integrated Circuits and Communication Systems (ICICACS). IEEE, 2025. https://doi.org/10.1109/icicacs65178.2025.10968426.

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Malhotra, Abhiraj. "System of Intelligent Marketing for Healthcare Goods to Hospital." In 2024 1st International Conference on Sustainable Computing and Integrated Communication in Changing Landscape of AI (ICSCAI). IEEE, 2024. https://doi.org/10.1109/icscai61790.2024.10866683.

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Wen, Jia. "Short Video E-Commerce Marketing of Convolutional Neural Network Based Transfer Learning with Visual Geometry Group16." In 2024 International Conference on Integrated Intelligence and Communication Systems (ICIICS). IEEE, 2024. https://doi.org/10.1109/iciics63763.2024.10859704.

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Srivastava, Saurabh, Sundarapandiyan Natarajan, S. Sivagnana Bharathi, Archana Yadav, Rashmita Singh, and R. Arun. "Omnichannel Marketing Strategies: Bridging the Gap Between Online and Offline Retail Experiences Using DCNN-BiLSTM Technique." In 2024 International Conference on Integrated Intelligence and Communication Systems (ICIICS). IEEE, 2024. https://doi.org/10.1109/iciics63763.2024.10859835.

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Turlapati, Venkata Ramaiah, T. Thirunavukkarasu, G. Aiswarya, Kiran Kumar Thoti, Kotigari Reddi Swaroop, and R. Mythily. "The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on Prophet ARIMA-LSTM Model." In 2024 International Conference on Integrated Intelligence and Communication Systems (ICIICS). IEEE, 2024. https://doi.org/10.1109/iciics63763.2024.10859525.

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Kiran, Dipti, Shweta Nagar, and Indrajeet Singh. "Unlocking Market Potential: The Intersection of Buy Now Pay Later, Digitalization, and Marketing Strategies." In 2024 1st International Conference on Sustainable Computing and Integrated Communication in Changing Landscape of AI (ICSCAI). IEEE, 2024. https://doi.org/10.1109/icscai61790.2024.10866129.

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Reports on the topic "Integrated marketing communications"

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Muna, Cut Nailil. INTEGRATED MARKETING COMMUNICATION PADA HERI PEMAD MANAGEMENT STUDI KASUS INTERNATIONAL ARTJOG MMXIX. ResearchHub Technologies, Inc., 2025. https://doi.org/10.55277/researchhub.yw72d7rg.1.

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DePrez, Brad. Building an Athletics Brand Through Integrated Marketing Communication: A White Paper of Best Practices. Iowa State University, 2019. http://dx.doi.org/10.31274/cc-20240624-324.

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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