Relevant bibliographies by topics / Integrated marketing communications complex

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Integrated marketing communications complex'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Integrated marketing communications complex"

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MARTSYNOVSKYI, V. V. "Update of approaches in the research of «complex of integrated marketing communications»." Market Relations Development in Ukraine №2(261)2023 85 (May 4, 2023): 37–44. https://doi.org/10.5281/zenodo.7895525.

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The subject of research is a set of specific features inherent to integrated marketing communications at the current stage. The purpose of writing the article is to update and systematize the approaches available in Ukraine in the study of integrated marketing communications, to determine the prospects for their improvement, to define the term «complex of integrated marketing communications», which would correspond as closely as possible to the current state of its development. The methodology of the study: methods of analysis and synthesis; comparison and generalization; empirical
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TerentevA, Nataliya, and Ye PAVELCHUK. "INTEGRATED MARKETING COMMUNICATIONS AS A FACTOR OF EFFECTIVE ENTERPRISE DEVELOPMENT." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 249–53. http://dx.doi.org/10.31891/2307-5740-2021-300-6-39.

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In today’s competitive environment, companies must constantly interact with existing and potential customers. At the same time, the basic tools of marketing communications are no longer effective enough. An integrated approach to the formation of a complex of marketing communications is thus able to help companies strategically build communication with consumers. Multilateral study of the concept of integrated marketing communications and its differences from the complex of marketing communications is the basis for determining its role in the formation of communications between businesses and
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MARTSYNOVSKYI, V. V. "Integrated marketing communications: history of development." Market Relations Development in Ukraine №4(263)2023 100 (June 27, 2023): 80–88. https://doi.org/10.5281/zenodo.8087842.

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The subject of research is the term «integrated marketing communications» and others that preceded its appearance, a set of their specific features. The purpose of writing the article is to systematize and generalize data related to the history of the emergence and development of the concept of «integrated marketing communications» and those related to it. The methodology of the study: methods of analysis and synthesis; comparison and generalization. The study results. The article is devoted to issues of the historiography of the concept of integrated marketing communic
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Šķiltere, Daina, and Santa Bormane. "CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 25, 2018): 478. http://dx.doi.org/10.17770/sie2018vol1.3406.

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Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communicat
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Martsynovskyi, Volodymyr. "RESEARCH ON THE EFFECTIVENESS OF USING SAAS AND OTHER ARTIFICIAL INTELLIGENCE BASED TOOLS IN THE COMPLEX OF INTEGRATED MARKETING COMMUNICATIONS FOR ICT ENTERPRISES." Economies' Horizons, no. 4(29) (December 18, 2024): 190–204. https://doi.org/10.31499/2616-5236.4(29).2024.317198.

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The subject of research is artificial intelligence (AI) tools that can be used for the purposes of the complex of integrated marketing communications (CIMC) at information and communication technology enterprises (ICT-enterprises). The purpose of research is to confirm the hypothesis of the priority role of AI tools for the effectiveness of the integrated marketing communications complex in the activities of information, communication and technology enterprises in 2024. The study also aimed to improve the previously developed classification of AI tools by functional categories, identify the mo
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Zimina, N. "Method of integrated marketing communications in achieving industrial policy objectives." Bulletin of Science and Practice, no. 11 (November 14, 2017): 289–96. https://doi.org/10.5281/zenodo.1048493.

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This article discusses the possibility of applying the method of integrated marketing communications and effectiveness of its use in achieving the objectives of the industrial policy of the region. The article presents the characteristics of the elements of the complex of integrated marketing communications, and the possibility and the expediency of their use are proved in the campaigns which are directed on formation of attractive image of the region for the effective achievement of the cluster mechanism of realization of industrial policy and successful development of industrial parks. This
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MARTSYNOVSKYI, V.V. "Overview of the most common concepts of integrated marketing communications." Market Relations Development in Ukraine №5(264)2023 98 (July 13, 2023): 82–92. https://doi.org/10.5281/zenodo.8142248.

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The subject of research is the concept of a complex of integrated marketing communications according to the key elements of marketing planning (models according to the components of the marketing mix). The purpose of writing the article is the systematization and generalization of information about existing concepts, which are based on various models of the key elements of marketing planning of the complex of integrated marketing communications. The methodology of the study: methods of analysis and synthesis; comparison and generalization. The study results. The article is devoted to the funct
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Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

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In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti
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Bogdan, Nataliia M., Illia M. Pysarevskyi, Olga M. Ivanova, and Mariia M. Pokolodna. "Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business." Business Inform 6, no. 533 (2022): 137–42. http://dx.doi.org/10.32983/2222-4459-2022-6-137-142.

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The article examines the marketing communications used by enterprises of the travel industry. The purpose of the article is to study the latest marketing communications and develop directions for their application in the enterprises of the tourism and hotel business. The necessity of formation and implementation of marketing communication policy that meets the specifics and goals of the enterprise in order to achieve a high level of competitiveness and desired result of activity is substantiated. The features and structure of the complex of marketing communications of tourism industry enterpri
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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their st
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Dissertations / Theses on the topic "Integrated marketing communications complex"

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Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

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<p>This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience</p>
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Сагер, Людмила Юріївна, Людмила Юрьевна Сагер, Liudmyla Yuriivna Saher, Алла Миколаївна Дядечко, Алла Николаевна Дядечко, and Alla Mykolaivna Diadechko. "Integrated marketing communications: theoretical bases." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/16300.

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Hobson, Paula Lee. "Integrated marketing communications at community colleges." abstract and full text PDF (free order & download UNR users only), 2008. http://0-gateway.proquest.com.innopac.library.unr.edu/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:1453583.

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Kreidly, Fikrie, Abdikadar Aden, and Adnan Tvrtkovic. "Integrated Marketing Communications : A quantitative study of the perceptions of integrated marketing communications in the Swedish market." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35476.

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When planning to implement a marketing tool such as Integrated Marketing Communication (IMC) into ones company, marketers need to know what IMC means or is perceived to be in their environment. The definition of IMC is shown in the background chapter of this study and more definitions are stated in the theoretical frame chapter as well. Months of research lead to the conduction of a study, that is to test the perception of IMC in the Swedish market by sampling and sending questionnaires to Swedish marketers. Five Hypotheses were formed to test if each factor has a positive or negative relation
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Camano, Javier. "Integrated Marketing Communications: Branding Plan for Medicare y Mucho Mas." BYU ScholarsArchive, 2006. https://scholarsarchive.byu.edu/etd/472.

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The purpose of this paper is to explain the appropriate and effective use of branding as a vital part of the communication process of an organization. In addition, this project will help identify issues to improve enthusiasm for the use of the brand, help managers become aware of brand loyalty, and show how to measure the effectiveness of the brand.
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Leppäniemi, M. (Matti). "Mobile marketing communications in consumer markets." Doctoral thesis, University of Oulu, 2008. http://urn.fi/urn:isbn:9789514288159.

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Abstract This dissertation aims to examine the theoretical and empirical foundations of the mobile marketing phenomenon. While numerous studies have yielded important insights into this topic, the existing mobile marketing literature appears to be inconsistent and somewhat fragmented. With the help of two action research projects, interviews of mobile marketing practitioners, and an online survey, this study aims to contribute to our understanding of the nature of mobile marketing communications in consumer markets. This thesis consists of an introductory section and five papers. The first pa
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Burgmann, Inga. "Integrated marketing communications : implementation and application issues in consumer-focused companies." Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6742.

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This thesis addresses the implementation and application of integrated marketing communications (hereinafter referred to as 'IMC'). The thesis is located within the field of marketing communications and focuses on IMC perceptions and practices within large global and national companies located in the UK and Germany. The aim of this thesis is to understand how and to what extent IMC has developed and is practiced in the selected firms. This study takes the perspective that IMC can only be understood via social actors i. e. via marketing and communication practitioners - including brand managers
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Hanpongpandh, Peeraya. "A comparison of perceptions of public relations, marketing, and advertising educators toward integrated marketing communications." Virtual Press, 1994. http://liblink.bsu.edu/uhtbin/catkey/917012.

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This thesis sought to answer the research question: How do the top educators in the area of public relations, marketing, and advertising perceive the concept of integrated marketing communications as compared to one another?The mail survey applying Q methodology was sent to 15 top educators in each of the three fields in the United States for a total sample of 45 educators. A total of twenty-five responses were returned representing 55.5 percent of the sample. When the respondents were analyzed by discipline, there were eight responses from the pubic relations educators, nine from the marketin
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Pulver, Megan Le'Ann, Ruben Bravo Castano, Lacie Boyett, et al. "Unicef's Tap Project & Nintendo: Integrated Marketing: Communications Plans for Executive Presentation." Thesis, The University of Arizona, 2011. http://hdl.handle.net/10150/144921.

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Tuominen, Pasi Petteri. "Integrated marketing communications and brand tribalism in a postmodern hospitality reputation management process." Thesis, University of Hertfordshire, 2013. http://hdl.handle.net/2299/10060.

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Internet and Social Networking Services have made accessing information as easy as lifting a finger and consumer can easily ‘Google’ the cheapest airlines, find reviews and opinions online or look up the restaurant whose name was on the tip of their tongue (Sparrow et al., 2011). Organisations must focus on developing methods of reaching and servicing customers that appeal to a new generation and utilise the advantages of new media (Moutinho et al., 2011). Social networking services, (mobile) websites, location-based services, and group bargaining are among the most recent forms of brand build
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Books on the topic "Integrated marketing communications complex"

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Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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author, Luck Edwina, Barker Nigel author, Sassenberg Anne-Marie author, Shimp Terence A. author, and Andrews J. Craig author, eds. Integrated marketing communications. 5th ed. Cengage, 2018.

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Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Butterworth-Heinemann, 1995.

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Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Prentice Hall Fiancial Times, 2004.

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Kliatchko, Jerry G. Understanding integrated marketing communications. University of Asia and the Pacific, Institute of Communication, 2002.

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1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. Routledge, 2004.

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1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. Kogan Page, 2002.

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R, Smith P. Marketing communications: An integrated approach. Kogan Page, 1995.

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Yeshin, Tony. Integrated marketing communications 2000-2001. Butterworth-Heinemann, 2000.

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Book chapters on the topic "Integrated marketing communications complex"

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Groucutt, Jonathan, and Cheryl Hopkins. "Integrated Marketing Communications." In Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-33606-4_9.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-12.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-13.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-14.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-15.

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Eagle, Lynne, Barbara Czarnecka, Stephan Dahl, and Jenny Lloyd. "Integrated campaign development: advertising." In Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003089292-11.

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Camilleri, Mark Anthony. "Integrated Marketing Communications." In Tourism, Hospitality & Event Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-49849-2_5.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing. Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing. Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-10.

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Hossain, Muhammad Ismail, Nasrin Akter, and Abureza M. Muzareba. "Integrated Marketing Communications." In Marketing in a Transition Economy. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-3553-2_10.

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Conference papers on the topic "Integrated marketing communications complex"

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Li, Ang, and Shilong Pan. "Realizing Complex Integrated Reconstructive Spectrometers Using Inverse Approach." In 2024 22nd International Conference on Optical Communications and Networks (ICOCN). IEEE, 2024. http://dx.doi.org/10.1109/icocn63276.2024.10648513.

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Bachelder, E., M. Godfroy-Cooper, A. Kahana, M. Rottem-Hovev, and J. D. Miller. "Multimodal Cueing and Assessment of Pilot Engagement During Low Level Flight." In Vertical Flight Society 74th Annual Forum & Technology Display. The Vertical Flight Society, 2018. http://dx.doi.org/10.4050/f-0074-2018-12747.

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Low-level flight missions can be complex, at times requiring any or all of the following: maneuvering and navigating over challenging terrain, scanning for hostile or friendly units, operation in degraded visibility, radio communications, and decision-making in uncertain and dynamics environments. These conditions, and time, will affect mental workload (MWL) and performance. While direct performance measurements are normally available, information on pilot workload must either be obtained through (intrusive) subjective measures directly from the pilot, or inferred using indirect measurements.
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Minculete, Gheorghe, and Sorin Minculete. "APPROACHES TO COMPANIES’ PERSONNEL EDUCATIONAND TRAINING IN THE FIELD OF DIGITAL MARKETING." In eLSE 2019. Carol I National Defence University Publishing House, 2019. http://dx.doi.org/10.12753/2066-026x-19-166.

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new world of marketing is constantly evolving and under these conditions, managers of modern companies are acting through training to adapt and manage the changes that take place in the digital world. Under the new conditions of the digital economy, company trainers are working to train managers and marketers in order to adapt to the demands of modern, highly complex businesses that evolve at a faster rate. Consequently, they act in line with the revolutions in both manufacturing and software industries when new digital marketing strategies are introduced. Therefore, the instrumentation of Agi
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El Adawiyah, Sa’diyah, Tria Patrianti, Meilani Dhamayanti, Nurul Intan Pratiwi, Siti Seituni, and Rahmanita Ginting. "Integrated Marketing Communications Sharia Banking Economy." In International Conference on Social, Economics, Business, and Education (ICSEBE 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220107.017.

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Marrone, Teresa, and Pierpaolo Testa. "Brand algorithms and social engagement in digital era." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002562.

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The world we live in today is pervaded by digital, the net is increasingly present and mixes the dimensions of the physical and the virtual, changing the way we understand, decide and evaluate things and also the way we do business. Artificial intelligence (AI) and related technologies are transforming the way we think and do marketing and the way companies relate to consumers and society.Internet has assumed a key role in nurturing innovation within business ecosystems. AI, big data and Internet of things (IoT) are key drivers of the current revolution in the way of communicating and relating
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Cvjetković, Milena, Milovan Cvjetković, and Saša Stepanov. "The Role of Integrated Marketing Communications in Building a Brand and Improving Business Performance." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.s.p.2021.77.

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Organizations through various forms of marketing communica­tions strive to increase brand awareness and create a brand image in the market. Through these communications, relationships between consumers and companies are developed, to build customer loyalty. Correlation re­lations showed that there is a great dependence between the variables of marketing communication and the variables of brand building and business performance. The regression model found that marketing communications have the greatest impact on brand recognition in the market, highlighting the impact of public relations and di
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Durresi, Mimoza, Illiana Shukallari, and Arjan Durresi. "Ad Hoc Wireless Communications for Marketing Purposes." In 2012 Sixth International Conference on Complex, Intelligent, and Software Intensive Systems (CISIS). IEEE, 2012. http://dx.doi.org/10.1109/cisis.2012.146.

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Wang, Qiwan. "Parameter Optimization and Simulation in Implementing Integrated Marketing Communications." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.318.

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Zhechev, Vladimir. "Rethinking integrated marketing communications - the household services industry perspective." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.175.

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Milev, Minko, Emilia Georgieva, Galina Petrova, Todorka Kostadinova, and Denislava Angelova. "Application of integrated marketing communications in the dental laboratory practice - overview." In The 4th Electronic International Interdisciplinary Conference. Publishing Society, 2015. http://dx.doi.org/10.18638/eiic.2015.4.1.456.

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Reports on the topic "Integrated marketing communications complex"

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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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African Open Science Platform Part 1: Landscape Study. Academy of Science of South Africa (ASSAf), 2019. http://dx.doi.org/10.17159/assaf.2019/0047.

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This report maps the African landscape of Open Science – with a focus on Open Data as a sub-set of Open Science. Data to inform the landscape study were collected through a variety of methods, including surveys, desk research, engagement with a community of practice, networking with stakeholders, participation in conferences, case study presentations, and workshops hosted. Although the majority of African countries (35 of 54) demonstrates commitment to science through its investment in research and development (R&amp;D), academies of science, ministries of science and technology, policies, rec
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