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Books on the topic 'Integrated Marketing Communications (IMC)'

Author: Grafiati

Published: 4 June 2025

Last updated: 1 August 2025

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1

Jakacki, Bernard C. IMC: An integrated marketing communications exercise. 2nd ed. South-Western College Pub., 2001.

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2

Watono, A. Adji. IMC, integrated marketing communication that sells: Bring your brand to the top with Indonesian style communication. Gramedia Pustaka Utama, 2011.

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3

Kitchen, Philip J., and Marwa E. Tourky. Integrated Marketing Communications. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-76416-6.

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4

author, Luck Edwina, Barker Nigel author, Sassenberg Anne-Marie author, Shimp Terence A. author, and Andrews J. Craig author, eds. Integrated marketing communications. 5th ed. Cengage, 2018.

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5

Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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6

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Butterworth-Heinemann, 1995.

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7

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Prentice Hall Fiancial Times, 2004.

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8

Kliatchko, Jerry G. Understanding integrated marketing communications. University of Asia and the Pacific, Institute of Communication, 2002.

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9

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. Routledge, 2004.

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10

1956-, Taylor Jonathan, ed. Marketing communications: An integrated approach. 3rd ed. Kogan Page, 2002.

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11

R, Smith P. Marketing communications: An integrated approach. Kogan Page, 1995.

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12

Yeshin, Tony. Integrated marketing communications 2000-2001. Butterworth-Heinemann, 2000.

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13

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Pearson Prentice Hall, 2004.

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14

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Pearson Prentice Hall, 2007.

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15

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. NTC Business Books, 1994.

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16

Yeshin, Tony. Integrated marketing communications: The holistic approach. Butterworth-Heinemann, 1998.

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17

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Prentice Hall, 2002.

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18

Kadia, Shriram. Integrated Marketing Communications for Public Policy. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-5118-3.

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19

Jakacki, Bernard. IMC: An Integrated Marketing Communications Exercise. 2nd ed. South-Western College Pub, 2000.

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20

Incorporated, Stukent. Integrated Marketing Communications and Mimic IMC: Bundle. Stukent, Incorporated, 2022.

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21

Persuit, Jeanne M., and Christina L. McDowell Marinchak, eds. Integrated Marketing Communication. Lexington Books, 2016. https://doi.org/10.5040/9781666998986.

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphas

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22

The IMC Case Book: Cases in Integrated Marketing Communications. Midwest Marketing Education Foundation, 2016.

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23

The IMC handbook: Readings & cases in integrated marketing communications. Racom Communications, 2012.

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24

The IMC Handbook: Readings & Cases in Integrated Marketing Communications. Racom Communications, 2015.

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25

Kelly, Dr J. Steven, and Susan K. Jones. The IMC Sourcebook: Readings and Cases in Integrated Marketing Communications. Independently published, 2018.

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26

Clow, Kenneth E., and Donald E. Baack. IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications. Pearson Education, Limited, 2011.

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27

IMC Plan Pro Handbook for Integrated Advertising, Promotion and Marketing Communications. Prentice Hall, 2008.

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28

McDowell Marinchak, Christina L., and Sarah M. DeIuliis. Corporate Communication and Integrated Marketing Communication. The Rowman & Littlefield Publishing Group, 2023. https://doi.org/10.5040/9781666992700.

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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry exa

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29

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition. 2nd ed. Prentice Hall, 2003.

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30

Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition. Prentice Hall, 2003.

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31

Ogden, James R., and Scott Rarick. The Entrepreneur’s Guide to Advertising. ABC-CLIO, LLC, 2009. http://dx.doi.org/10.5040/9798400646522.

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Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers. Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program. This guide covers all of the m

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32

Yeshin, Tony. Integrated Marketing Communications. Routledge, 2012. http://dx.doi.org/10.4324/9780080495439.

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33

Integrated Marketing Communications. McGraw-Hill Education, 2007.

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34

Integrated Marketing Communications. Routledge, 2012.

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35

Integrated marketing communications. 3rd ed. Pearson Prentice Hall, 2011.

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36

Yeshin, Tony. Integrated Marketing Communications. Taylor & Francis Group, 2012.

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37

Luck, Edwina, Anne-Marie Sassenberg, Terence Shimp, Nigel Barker, and William Chitty. Integrated Marketing Communications. Cengage Learning Australia, 2020.

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38

Linton, Ian. Integrated Marketing Communications. Univ Microfilms Intl, 2000.

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39

Yeshin, Tony. Integrated Marketing Communications. Butterworth-Heinemann Ltd, 2000.

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40

Pickton, David, and Amanda Broderick. Integrated Marketing Communications. Pearson Education, Limited, 2015.

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41

Picton, David. Integrated Marketing Communications. Prentice Hall, 2001.

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42

Integrated Marketing Communications. Pearson Education Canada, 2013.

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43

Integrated Marketing Communications. Thomson.Brooks/Cole/Cengage, 2005.

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44

Percy, Larry. Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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45

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2018. http://dx.doi.org/10.4324/9781315164342.

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46

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9780203553916.

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47

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2008. http://dx.doi.org/10.4324/9780080878294.

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48

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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49

Strategic Integrated Marketing Communications. Routledge, Chapman & Hall, Incorporated, 2014.

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50

Strategic Integrated Marketing Communications. Routledge, 2018.

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