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1

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 6th ed. South-Western, Cengage Learning, 2012.

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2

O'Guinn, Thomas C. Advertising and integrated brand promotion. 3rd ed. Thomson/South-Western, 2003.

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3

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Pearson Prentice Hall, 2004.

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4

J, Semenik Richard, Allen Chris T, and Kaufmann Hans Ruediger 1958-, eds. Advertising and integrated brand promotion. 6th ed. Cengage Learning, 2012.

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5

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Pearson Prentice Hall, 2007.

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6

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 4th ed. Thomson/South-Western, 2006.

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7

T, Allen Chris, and Semenik Richard J, eds. Advertising and integrated brand promotion. 5th ed. South-Western Cengage Learning, 2009.

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8

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Prentice Hall, 2002.

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9

Donald, Baack, ed. Integrated advertising, promotion, and marketing communications. 4th ed. Prentice Hall, 2010.

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10

Clow, Kenneth E. Integrated advertising, promotion, and marketing communication. Prentice Hall, 2002.

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11

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Pearson, 2016.

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12

A, Belch Michael, and Guolla Michael Angelo, eds. Advertising & promotion: An integrated marketing communications perspective. 3rd ed. McGraw-Hill Ryerson, 2008.

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13

A, Belch Michael, ed. Advertising and promotion: An integrated marketing communications perspective. 6th ed. McGraw-Hill, 2004.

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14

A, Belch Michael, ed. Advertising and promotion: An integrated marketing communications perspective. 8th ed. McGraw-Hill, 2008.

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15

A, Belch Michael, ed. Advertising and promotion: An integrated marketing communications perspective. 8th ed. McGraw-Hill Irwin, 2009.

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16

A, Belch Michael, ed. Advertising and promotion: An integrated marketing communications perspective. 5th ed. Irwin/McGraw-Hill, 2001.

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17

A, Belch Michael, ed. Advertising and promotion: An integrated marketing communications perspective. 9th ed. McGraw-Hill Irwin, 2012.

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18

A, Belch Michael, and Belch George E, eds. Advertising and promotion: An integrated marketing communications perspective. 4th ed. Irwin/McGraw-Hill, 1998.

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19

Belch, George E. Introduction to advertising and promotion: An integrated marketing communications perspective. 3rd ed. Irwin, 1995.

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20

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated marketing communications. 4th ed. Dryden Press, 1997.

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21

SEMENIK, OGUINN ALLEN. Integrated Brand Promotion. 2014.

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22

The Open The Open Courses Library. Promotion: Integrated Web Communications. Independently Published, 2019.

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23

(Editor), Thomas C. O'Guinn, Chris T. Allen (Editor), and Richard J. Semenik (Editor), eds. Advertising & Integrated Brand Promotion. 4th ed. Thomson South-Western, 2006.

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24

Integrated Advertising, Promotion, & Marketing Communications. 2002.

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25

Promotion and integrated marketing communications. South-Western Thomson Learning, 2002.

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26

Promotion and Integrated Marketing Communications. AIPI, 2006.

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27

Semenik, Richard J. Promotion and Integrated Marketing Communication. South-Western Educational Publishing, 2001.

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28

O'Guinn, Thomas, Richard J. Semenik, and Chris Allen. Advertising and Integrated Brand Promotion. 3rd ed. South-Western College Pub, 2002.

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29

Advertising and Integrated Brand Promotion. Cengage Learning, 2022.

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30

Advertising and Integrated Brand Promotion. Cengage Learning, 2018.

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31

Advertising and Integrated Brand Promotion. Cengage Learning, 2014.

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32

Advertising and Integrated Brand Promotion. Cengage South-Western, 2008.

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33

Baack, Donald, and Kenneth Clow. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2013.

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34

Clow, Kenneth. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2017.

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35

Baack, Donald, and Kenneth Clow. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2020.

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36

Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2014.

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37

Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2013.

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38

Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2017.

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39

Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2022.

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40

Baack, Clow. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2007.

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41

Baack, Donald, and Kenneth Clow. Integrated Advertising, Promotion and Marketing Communications. Pearson Education, Limited, 2013.

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42

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion and Marketing Communications. Pearson Education, Limited, 2015.

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43

Baack, Donald. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2017.

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44

Clow, Kenneth E. Integrated Advertising, Promotion and Marketing Communications. Pearson Education, Limited, 2011.

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45

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2013.

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46

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion and Marketing Communications. Pearson Education, Limited, 2011.

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47

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2012.

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48

Baack, Donald, and Kenneth Clow. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, 2021.

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49

Clow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. Pearson Education, Limited, 2013.

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50

Clow, Kenneth. Integrated Advertising, Promotion, and Marketing Communications. Pearson, 2017.

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