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Journal articles on the topic 'Integrated promotion'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Tomar, Tarun. "Sales and Marketing Promotion." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50583.

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Abstract- This paper researches on the different methods of sales and marketing promotions that are used by companies and the impacts of these practices to consumer behavior and business development. The study will allow exploring the consumer choice, purchase intention, and brand loyalty by comparing both customary and online promotional techniques including discounts, coupons, loyalty programs, and social media advertising. The results obtained through a structured questionnaire (60 respondents) indicate that the choice of buying a product is strongly influenced by promotional techniques and

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Dahana, Kres, Adhi Iman Sulaiman, and Lilik Kartika Sari. "Tourism Village Development through Media Extension and Marketing Promotion Communication." Technium Social Sciences Journal 44 (June 9, 2023): 639–55. http://dx.doi.org/10.47577/tssj.v44i1.8913.

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Tourism villages are community-based and sustainable development, aiming to improve people's welfare, environmental and cultural sustainability, and improve the quality of human resources. Efforts to increase tourist visits to tourist villages by conducting marketing promotions. The key to marketing promotion is proper communication with potential tourists using the right media. The purpose of this study was to analyze the application of integrated marketing communication for tourism village marketing promotions. The theory used is Robyn Blakeman's integrated marketing communication theory. Th

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Andrews, Fiona. "From Policy to Practice: The Development of an Integrated Health Promotion Plan for Children's Services at Plenty Valley Community Health Inc." Australian Journal of Primary Health 9, no. 1 (2003): 71. http://dx.doi.org/10.1071/py03009.

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Current changes in the funding of health promotion in community health in Victoria require community health agencies to integrate health promotion with service delivery. This provides both opportunities and challenges for community health staff. Members of the Children's Service Team at Plenty Valley Community Health Inc. addressed these changes by developing an integrated health promotion plan. The approach used involved identifying client pathways and then integrating opportunities for health promotion interventions into these pathways. Staff perceptions of the process involved in developing

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Untari, Rini, Ricky Avenzora, Dudung Darusman, and Tutut Sunarminto. "Academic Community Perception on the Quality of Nature-based Tourism Promotion Materials in Indonesia." Media Konservasi 24, no. 2 (2019): 186–99. http://dx.doi.org/10.29244/medkon.24.2.186-199.

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The use of technology in the search and delivery of tourism information is growing, although, on the one hand, the conventional tourism information media in the form of printed materials and audio-visual is still a popular source of information for tourists. The decision to visit a tourist destination can be influenced by various factors, one of which is the influence of stimulus from promotional media. Problems that occur, the study of the role of promotion from a comprehensive and integrated perspective has not been done much. Many promotions are interpreted as an effort to convey informatio

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Faizah, Salsabila, and Ria Edlina. "Aktivitas Promosi Wisata Kuliner Ikan Bilih Sebagai Makanan Khas Danau Singkarak Kabupaten Tanah Datar." JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial 4, no. 1 (2024): 262–66. http://dx.doi.org/10.47233/jkomdis.v4i1.1602.

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The problem studied in this research is culinary tourism promotion activities for bilih fish as a typical food of Lake Singkarak in promoting and marketing bilih fish culinary tourism. Based on these problems, this research aims to describe the marketing promotion activities used by UMKMactors at the Tourism Department in carrying out promotional activities for the Ikan Bilih culinary tourism product. The research approach used is descriptive qualitative. The source of research data is the result of observations of the activities of the Tanah Datar Regency Tourism Office and UMKM actors at Lak

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Yustinus, Samuel Simarmata, and Aprianingsih Atik. "Proposed Integrated Marketing Communication Strategy at Serayu Kopi Medan." International Journal of Current Science Research and Review 05, no. 09 (2022): 3564–73. https://doi.org/10.5281/zenodo.7086314.

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<strong>ABSTRACT:</strong> Serayu Kopi is a food and beverage business that sells food and beverages, especially those made from coffee. Serayu Kopi was founded in 2017 with a vision to become a cafe that serves high quality food and drinks from local ingredients. Currently, Serayu Kopi has 18 employees to support its operational activities. Currently, Serayu Kopi is facing a problem where there is a very significant decline in sales from 2020. This is because the promotional mix has not been maximized to achieve sales targets. The author conducts internal and external analysis to reach the ro

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Aesthetika, Nur Maghfirah, and Poppy Febriana. "Integrated Marketing Communication Bawean Island Tour." Prosiding Semnasfi 1, no. 1 (2018): 276. http://dx.doi.org/10.21070/semnasfi.v1i1.1163.

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Bawean Island which is within the scope of Gresik Regency has the potential of nature, culture, and religiontourism. The natural resources that have this potential will develop if managed and promoted with an effective and efficient strategy. The purpose of this study to analyze the communication strategy used by the local government of Gresik Regency in promoting potential tourism in Bawean Island. In this qualitative descriptive study the primary data was obtained through in-depth interviews with the head of Departement of Culture Tourist Youth and Sport in Gresik. The questions in the inter

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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi Untuk Usaha Kecil Menengah." Economic Reviews Journal 2, no. 1 (2022): 39–45. http://dx.doi.org/10.56709/mrj.v2i1.39.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness

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Syahputri, Rima Rizki, and Zuhrinal M Nawawi. "Pengaruh Komunikasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2024): 12–22. http://dx.doi.org/10.47467/manbiz.v3i1.582.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness

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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2023): 1–11. http://dx.doi.org/10.47467/manbiz.v3i1.1870.

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  To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the

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ZHANG, JU-LIANG. "INTEGRATED DECISION ON PRICING, PROMOTION AND INVENTORY MANAGEMENT." Asia-Pacific Journal of Operational Research 29, no. 06 (2012): 1250038. http://dx.doi.org/10.1142/s0217595912500388.

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Firms often utilize promotion (such as coupons, advertisements, recruitment of excellent salespeople, and leafleting etc.) and dynamic adjustment of price to manage customers as well as proper production/inventory plan to satisfy the customers to get maximal profit in a firm. The decision on promotion and pricing and the decision on production/inventory must support each other. This paper addresses coordinated decision on pricing, promotion(non-price promotion) and inventory management. Specifically, we study a single item, periodic review model. The demand function is a linear demand function

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Dieter, Daniel G. "Advertising and integrated brand promotion, (8th Edition)." Southern Communication Journal 84, no. 1 (2018): 61–62. http://dx.doi.org/10.1080/1041794x.2018.1542740.

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Pronk, Nicolaas P. "Integrated Worker Health Protection and Promotion Programs." Journal of Occupational and Environmental Medicine 55 (December 2013): S30—S37. http://dx.doi.org/10.1097/jom.0000000000000031.

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Syafa Aziz Syaputra, Hasbullah Azis, and Rahmat Wisudawanto. "Integrated Marketing Communication dalam Mempromosikan Wisata Waduk Gajah Mungkur di Era Digital." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 4 (2024): 212–38. http://dx.doi.org/10.47861/tuturan.v2i4.1304.

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Tourism plays a crucial role as a key driver of economic growth and national development, making the planning and promotion of this sector essential. This study aims to analyze the Integrated Marketing Communication (IMC) strategies implemented by DISPORA in promoting tourism at the Gajah Mungkur Reservoir in the digital era. A qualitative approach was employed to illustrate the IMC strategies used to attract visitors. The findings of the study indicate that DISPORA's IMC strategy has been successful in building a strong brand image and attracting tourists through word-of-mouth marketing, soci

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Sofiyawati, Nenie. "STRATEGI PROMOSI TEBAR HEWAN KURBAN DOMPET DHUAFA DALAM PERSPEKTIF KOMUNIKASI PEMASARAN TERINTEGRASI." TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN 3, no. 3 (2023): 645–63. http://dx.doi.org/10.55047/transekonomika.v3i3.447.

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Integrated communication channels make it easier for the market to capture promotional messages. Mistakes in designing marketing communication strategies will have an impact on messages that cannot be conveyed. This can damage the company's image because the market cannot find the benefits of the product. This study aims to analyze the promotion strategy of the Dompet Dhuafa Sacrificial Animal Stocking program using the Integrated Marketing Communication (IMC) perspective presented by Philip Kotler and Gary Armstrong. This research applies a qualitative-inductive descriptive method using libra

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Putri, Amalia Rosyadi. "Event Sebagai Media Branding Institusi." Dakwatuna: Jurnal Dakwah dan Komunikasi Islam 7, no. 1 (2021): 21. http://dx.doi.org/10.54471/dakwatuna.v7i1.922.

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Promotional activities at a corporate will progress if they have various innovative ideas in promoting products. In this case, not only through advertisements or offers or sponsorships and brochures, but it is necessary to add the latest ideas or breakthroughs in promotion to create a corporate brand. There are many things that companies can do to carry out promotions, one of which is to hold an event with Integrated Marketing Communication to increase pranding in institutions. This paper is an important conceptual framework in analyzing the urgency of envent as an institutional branding mediu

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Zaruba, Viktor, and Irina Parfentenko. "Methods of using websites in integrated business promotion of enterprises." Economy of Industry 2, no. 94 (2021): 125–40. http://dx.doi.org/10.15407/econindustry2021.02.125.

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The use of digital tools in marketing communications has become an obvious precondition for a successful business. At the same time, the modern concept of holistic marketing establishes that the purpose of marketing communications is to promote business of a firm, which includes not only the promotion of its goods and services, but also the management of its relations with all stakeholders. These provisions fully apply to Ukrainian industrial enterprises that seek to develop foreign sales markets. In the paper the concept of a site was chosen as the key term for research of marketing online co

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Rahmat Kinasih, Lintang Cahya, and Muhammad Sufyan Abdurrahman. "Digital Integrated Marketing Communications Strategies in Building Local Cultural Image for Achieving Tourism Sustainability: The Role of Local Community Involvement." Jurnal Indonesia Sosial Teknologi 5, no. 11 (2024): 5321–36. https://doi.org/10.59141/jist.v5i11.1276.

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This study explores the impact of Digital Integrated Marketing Communications (DIMC) strategies and local cultural image promotion on tourism sustainability, with a focus on local community involvement as a moderating factor. The primary objective is to understand how effective digital marketing and cultural promotion contribute to sustainable tourism practices and how community engagement enhances these effects. A quantitative research design was employed, utilizing Structural Equation Modeling (SEM) for data analysis. Data were collected from 200 respondents, including tourists and stakehold

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Eun, Duk-Soo. "A Study on the Regulations of Public Visual Media for the Promotion of Public Design: Focusing on Public Design Guidelines and Traffic Safety Guidelines." korea soc pub des 7 (December 31, 2022): 17–28. http://dx.doi.org/10.54545/kspd.2022.7.17.

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Public visual media is a Public Design area that plays a major role in promoting public design. In terms of public visual media, based on the Act on Public Design Promotion, most local governments are presenting directions for integrated improvement through enactment of public design promotion ordinances, establishment of public design guidelines, and operation of the Public Design Promotion Committee. but road signs, traffic safety signs, and private information signs are all separated and treated as separate facilities. Therefore, this study focused on the current status of public visual med

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Шадрина, Л. Ю., and И. А. Соболева. "Communication tools for online marketing of online schools: an integrated approach." Экономика и предпринимательство, no. 10(123) (November 15, 2020): 1495–99. http://dx.doi.org/10.34925/eip.2020.123.10.299.

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В статье рассматриваются особенности продвижения образовательных услуг в онлайн-школах, изучаются структурные элементы системы интернет продвижения. В рамках маркетинговой стратегии систематизируются инструменты интернет продвижения, описываются ключевые характеристики. Авторы приходят к выводу, что комплексный подход является наиболее эффективным способом взаимодействия с потенциальными потребителями и иными аудиториями. The article discusses the features of promoting educational services in online schools, examines the structural elements of the Internet promotion system. As part of the mark

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Цапук, Дмитрий, and Dmitriy Tsapuk. "Marketing programs and the promotion of global cities on the international tourist market." Service & Tourism: Current Challenges 9, no. 2 (2015): 14–24. http://dx.doi.org/10.12737/11391.

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The article suggests the analysis of activities to promote global cities in the international tourist markets. The leading position of global cities, not only in economics but also in attracting tourists, demands an urgent review of the main trends and methods of their promotion for possible application in the largest Russian cities. Using examples of dozens leading global cities the author highlights a number of key marketing programs of promotion of global cities on tourist markets - such as special programs for visitors and maintaining interaction with tourists, the use of social networking

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Gilang Kurniawan, Faisal Tomi Saputra, and Mochammad Mirza. "Analisis Komunikasi Pariwisata Disbudpar Kota Tangerang dalam Event Pariwisata Festival Cisadane 2024." Da'watuna: Journal of Communication and Islamic Broadcasting 4, no. 6 (2024): 2031–40. https://doi.org/10.47467/dawatuna.v4i6.4890.

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The Cisadane Festival is an annual event organised with the aim of preserving culture in Tangerang City. This festival is one of the large and lively tourist agendas because there are various interesting events presented. Thus, it needs to be promoted to increase the number of tourist visits. This research aims to analyse and find out how the Tourism Communication of the Tangerang City Culture and Tourism Office in promoting the Cisadane Festival held in Tangerang City, as well as to examine the obstacles that exist in the promotion process carried out. This research uses the theory of integra

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Whitelaw, Sandy, Chris Topping, Michele McCoy, and Lindsay Turpie. "Promoting integration within the public health domain of physical activity promotion." Journal of Integrated Care 25, no. 3 (2017): 174–85. http://dx.doi.org/10.1108/jica-01-2017-0002.

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Purpose The purpose of this paper is to report and critically reflect on the methodological processes involved in a formal attempt to promote health and social integration in the rarely reported public health domain of physical activity promotion. Design/methodology/approach A quality improvement (QI) methodology was deployed, comprising three elements: a diagnostic tool that assessed strategic and practice positions; a half-day workshop that brought senior leaders together for to reflect this evidence; and a structured process that sought to generate proposals for future integrated action. A

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O’Donohoe, Stephanie, and Aidan Kelly. "Advertising and Promotion: An Integrated Marketing Communications Approach." International Journal of Advertising 29, no. 3 (2010): 501–4. http://dx.doi.org/10.2501/s0265048710201282.

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Birse, Elizabeth, and Irving Rootman. "Implications of health promotion for integrated health systems." Leadership in Health Services 12, no. 1 (1999): 1–5. http://dx.doi.org/10.1108/13660759910249684.

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Jha, BK, Anup Kumar, Shweta Kumari, and Neetu Kumari. "ICT application for promotion of integrated farming system." Oryza-An International Journal on Rice 60 (February 7, 2023): 71–77. http://dx.doi.org/10.35709/ory.2023.60.0.6.

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ICT is an umbrella term that includes communication devices like computer, mobile phone, radio, television, network hardware, satellite system etc. as well as services like audio and video call, text and multimedia messages. During first decade of twenty- first century, there had been spurt in experimentation of ICT in agriculture by the government, private, co-operative and non-government organizations (NGOs). The initiatives gave mixed result of success and failures. The initial challenges like lack of power back up, poor connectivity, high cost, lack of computer literacy and absence of digi

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Tartaglia, Andrea, Massimo Babudri, Filippo Salucci, Riccardo Pacini, and Annamaria Sereni. "Integrated tools for quality promotion and project control." TECHNE - Journal of Technology for Architecture and Environment, no. 27 (June 10, 2024): 167–76. http://dx.doi.org/10.36253/techne-15129.

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Public administrations, called upon to integrate the principles and criteria of Do No Significant Harm (DNSH) and Environmental Socia, Governance (ESG) in the planning, design and production of their investments, now find themselves operating within new decision-making scenerios and models, in the very broad framework of standards, including specialised ones, certification protocols and framework levels for sustainability assessment and reporting. This paper reports on a research experience aimed at defining tools and guidelines to incentivise and assess the environmental and social quality of

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Xhelili, MSc Nermin, and MSc Shukrie Morina. "Impact of integrated communication system in development of company Pestova-VIPA." ILIRIA International Review 3, no. 1 (2015): 103. http://dx.doi.org/10.21113/iir.v3i1.101.

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Nowadays it is important that every company understands the importance of marketing and handle it as its integrated part, because marketing activities present a cornerstone for longer survival of the company in the market. Apart from price, place (distribution) and product, another marketing element is the promotion, given that promotion is an important part of integrated communication system. Integrated communication system are tools by which companies tend to inform, persuade consumers either directly or indirectly for products and services they offer.Paper explains theoretical aspect, but c

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Fong Yee Chan, Fanny. "The perceived effectiveness of overt versus covert promotions." Journal of Product & Brand Management 29, no. 3 (2019): 321–34. http://dx.doi.org/10.1108/jpbm-06-2018-1912.

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Purpose The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model. Design/methodology/approach A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full fact

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Bali, Ozkan, Metin Dagdeviren, and Serkan Gumus. "An integrated dynamic intuitionistic fuzzy MADM approach for personnel promotion problem." Kybernetes 44, no. 10 (2015): 1422–36. http://dx.doi.org/10.1108/k-07-2014-0142.

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Purpose – One of the key success factors for an organization is the promotion of qualified personnel for vacant positions. Especially, the promotion of middle and senior managers play an important role in terms of organization’s success. In personnel promotion problem in which the candidates are nominated within the organization and they have been working for a specific period of time and are known in their organization, the candidates should be evaluated based on their recent as well as past performances to make right selection for the vacant position. For this reason, the purpose of this pap

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Yishana, Gu, Dong Jingchen, Zang Jiyuan, and Yang Xiaoying. "Parallel Promotion and Integrated Development: A Technology Roadmap for Promoting New-Generation Intelligent Manufacturing." Chinese Journal of Engineering Science 20, no. 4 (2018): 19. http://dx.doi.org/10.15302/j-sscae-2018.04.004.

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Abdur Rozaki and Siti Rohaya. "Memberdayakan Desa Melalui Pariwisata Berbasis BUMDES." Engagement : Jurnal Pengabdian Kepada Masyarakat 3, no. 1 (2019): 1–20. http://dx.doi.org/10.29062/engagement.v3i1.46.

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In overcoming the problems of economic, many rural communities in Gunung Kidul Regency have switched to developing natural asset-based village tourism. The village tourism management is mostly carried out through BUMDes. The problem of developing rural tourism is the problem of tourism promotion, where the process of promoting village tourism tends to be carried out separately, especially through online promotion. It has an impact on tourists who are not easy to find tourist destination maps of villages in Gunung Kidul Regency. This study uses a combination of asset-based approach and integrat

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Ekasari, Silvia, Sri Yanna, Esti Nur Wakhidah, Gusti Noorlitaria Achmad, and Musran Munizu. "Sales Promotion and Personal Selling in Support of Integrated Marketing Strategy." International Journal Of Education, Social Studies, And Management (IJESSM) 5, no. 2 (2025): 826–31. https://doi.org/10.52121/ijessm.v5i2.791.

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At this time, marketing activities have a very important role in the business world, and are even the key to business success. Strategy is essentially planning and management to achieve a goal. However, to achieve these goals, strategy does not function as a roadmap that only shows how operational tactics are. Likewise with the strategy which is a guide to communication planning to achieve predetermined goals. The purpose of this study is to discuss how far sales promotion and personal selling in support of integrated marketing strategy. The research uses a literature review. The type of data

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Mallappiang, Nasiratunnisaa, Andi Agustang, and Andi Muhammad Idkhan. "Policy Implementation of Luwu Regional Library Development Policy." PINISI Discretion Review 5, no. 2 (2022): 219. http://dx.doi.org/10.26858/pdr.v5i2.31112.

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This study aims to measure the implementation of regional library development service policies in Luwu Regency based on 4 indicators, namely: development and arrangement of library service systems, promotion of library services and promotions, development of future library services, and development of integrated service systems with libraries and information centers. This study uses a quantitative method with non-probability sampling technique that is exploratory, the determination of the sample is carried out by purposive sampling involving 194 respondents consisting of: Regional Librarians.

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Пащук, О.Б. "МЕТОДИКА ПРОСУВАННЯ ПРОДУКТУ У ВИСОКОКОНКУРЕНТНІЙ НІШІ НА МАРКЕТПЛЕЙСІ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 29 (25 червня 2021): 39–45. https://doi.org/10.5281/zenodo.5145366.

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Digital product sales platforms provide an increasing volume of trade transactions due to the convenience in product selection, customer-oriented service. Digital trading platforms or marketplaces provide companies with platform-integrated product promotion tools, automatically leading to creating unique selling business models in a digital environment. This article aimed to develop a methodology for promoting a product in a highly competitive niche on marketplaces. The author noted that for advertising to be effective, it is necessary to choose the right promotional solutions that meet advert

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Simabur, Lisda Ariani. "Model Komunikasi Pemasaran di Pemerintah." Media Wisata 18, no. 2 (2021): 251–62. http://dx.doi.org/10.36276/mws.v18i2.104.

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Government Marketing Communication Model: Promotion Mix For Tourism Destinations In West Halmahera District. As One Of The Districts In North Maluku province, West Halmahera Regency has tourism potential, which is rich in beauty on land and at sea. Therefore, to introduce tourism potential to the community, a Marketing Communication Model in the Government is needed (Promotion Mix of Tourist Destination Areas in West Halmahera Regency). This study aimed to determine the integrated marketing communication strategy of the West Halmahera Regency Tourism Office in attracting tourists. This study u

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Putranto, Andi, Aditya Revianur, Syifa Oktavia, et al. "Penggunaan Wahana Digital dalam Promosi dan Pemasaran Batik sebagai Kontekstualisasi Pelestarian Cagar Budaya." Bakti Budaya 5, no. 1 (2022): 25–39. http://dx.doi.org/10.22146/bakti.4074.

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The development of marketing has increasingly taken advantage of digital platforms. The use of digital marketing through social media can effectively and efficiently promote Candi Banyunibo and batik Banyunibo. Batik Banyunibo is a handicraft which is made by the local community. The digital promotion has many advantages because it can attract more tourists to visit Candi Banyunibo to know Batik Banyunibo. This program contributes to producing and promoting Batik Banyunibo using a digital platform based on the preservation of cultural heritage. Promotional activities using Instagram by creatin

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Ramadhan, Dayan Ramly, and Nur Rokhman. "Segmentation-Based Sequential Rules For Product Promotion Recommendations As Sales Strategy (Case Study: Dayra Store)." IJCCS (Indonesian Journal of Computing and Cybernetics Systems) 14, no. 3 (2020): 243. http://dx.doi.org/10.22146/ijccs.58107.

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One of the problems in the promotion is the high cost. Identifying the customer segments that have made transactions, sellers can promote better products to potential consumers. The segmentation of potential consumers can be integrated with the products that consumers tend to buy. The relationship can be found using pattern analysis using the Association Rule Mining (ARM) method. ARM will generate rule patterns from the old transaction data, and the rules can be used for recommendations. This study uses a segmented-based sequential rule method that generates sequential rules from each customer

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Sukma, Putri, and Herna. "Integrated Marketing Communication Strategy of Tourism Awarness Groups in Order to Promote Tourism Village." Jurnal Spektrum Komunikasi 12, no. 1 (2024): 92–104. http://dx.doi.org/10.37826/spektrum.v12i1.668.

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The tourism industry has an important role as one of the driving forces of national economic growth. One of them is Kelawi Tourism Village in Lampung. The tourism village is managed by tourism awareness groups (Pokdarwis) which are individuals who have an interest and care about the development of local tourism based in rural areas. The purpose of this study is to analyze the integrated marketing communication strategy carried out by Pokdarwis Minang Rua Bahari in an effort to promote Kelawi Tourism Village. This research uses the constructivism paradigm with a qualitative descriptive approach

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Liu, Yang, Xiao Yang, Cuiling Zhu, and Jie Meng. "Drugs Sale Forecasting Based on SVR Integrated Promotion Factors." Journal of Physics: Conference Series 1910, no. 1 (2021): 012056. http://dx.doi.org/10.1088/1742-6596/1910/1/012056.

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PRDIĆ, NEDELJKO, and SARA KOSTIĆ. "INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION." Kultura polisa, no. 45 (July 3, 2021): 363–74. http://dx.doi.org/10.51738/kpolisa2021.18.2r.5.03.

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Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing

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Zainullin, S. B., D. V. Burmistrov, V. S. Markova, and V. K. Sakhipova. "SALES PROMOTION MODELS AND STRATEGIES IN INTEGRATED MARKETING COMMUNICATIONS." OpenScience 4, no. 1 (2022): 105–17. http://dx.doi.org/10.51632/2658-7939_2022_4_1_105.

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Bush, Robert, Sandra Capra, Selina Box, David McCallum, Stephanie Khalil, and Remo Ostini. "An Integrated Theatre Production for School Nutrition Promotion Program." Children 5, no. 3 (2018): 35. http://dx.doi.org/10.3390/children5030035.

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Snetselaar, Linda, Lois Ahrens, Kenton Johnston, Karen Smith, Donna Hollinger, and Jason Hockenberry. "A Participatory Integrated Health Promotion and Protection Worksite Intervention." Topics in Clinical Nutrition 31, no. 1 (2016): 36–46. http://dx.doi.org/10.1097/tin.0000000000000056.

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Edwards, Peter. "A systems approach for the promotion of integrated aquaculture*." Aquaculture Economics & Management 2, no. 1 (1998): 1–12. http://dx.doi.org/10.1080/13657309809380209.

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Kelly, M. P., B. G. Charlton, and P. Hanlon. "The four levels of health promotion: An integrated approach." Public Health 107, no. 5 (1993): 319–26. http://dx.doi.org/10.1016/s0033-3506(05)80123-4.

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King, Andrew. "Review: Advertising & Promotion: An Integrated Marketing Communications Approach." Media International Australia 137, no. 1 (2010): 165–66. http://dx.doi.org/10.1177/1329878x1013700127.

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Pronk, Nicolaas P., Deborah L. McLellan, Michael P. McGrail, et al. "Measurement Tools for Integrated Worker Health Protection and Promotion." Journal of Occupational and Environmental Medicine 58, no. 7 (2016): 651–58. http://dx.doi.org/10.1097/jom.0000000000000752.

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Antonova, Irina Yu. "INTEGRATED MARKETING COMMUNICATIONS AS A TOOL FOR PRODUCT PROMOTION." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/10, no. 141 (2023): 166–71. http://dx.doi.org/10.36871/ek.up.p.r.2023.12.10.016.

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In market conditions, an important factor of high competitiveness is the development of an effective marketing mix, one of the main elements of which is communication policy. Advertising, sales promotion, relationships with the public, direct marketing are the main means of marketing communications of an enterprise. Synthetic means of the marketing communications system, such as branding, sponsorship, participation in exhibitions and fairs, also have a great influence on the promotion of goods. They can be used separately, but it is better to create a system of integrated marketing communicati

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Oh, Eun-Hwan. "The review of Japanese community-based integrated health promotion." Korean Journal of Health Education and Promotion 41, no. 5 (2024): 81–87. https://doi.org/10.14367/kjhep.2024.41.5.81.

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