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Relevant bibliographies by topics / Interactive marketing tools

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Academic literature on the topic 'Interactive marketing tools'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "Interactive marketing tools"

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Schafer, Peter. "Interactive Marketing." Communicare: Journal for Communication Studies in Africa 10, no. 1 (2022): 5–30. http://dx.doi.org/10.36615/jcsa.v10i1.2030.

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Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets. Corporations have begun to realise that constructive forms of marketing communication in such markets imply that all business efforts need to be directed at relationship-building with consumers, Le. all communication instruments, including advertising, personal selling, sales promotion and corporate identity as well as conventional direct and database communication need to draw on personalised and targeted method

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Kutenkov, Evgeniy I. "SPORTS PROMOTION: NEW MARKETING TOOLS AND APPROACHES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 2/5, no. 155 (2025): 169–74. https://doi.org/10.36871/ek.up.p.r.2025.02.05.018.

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The article discusses modern methods and approaches to promoting sports and sporting events in the market. The author analyzes the latest marketing tools that help attract the attention of a wide audience for sports. This article discusses innovative technologies such as virtual and augmented reality, which open up new horizons for interacting with the audience. These technologies allow you to create unique experiences and engage your audience in sporting events, even if they are located at a distance. Special attention is paid to the use of social networks, VR technologies in sports, phone ap

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Shcherban, Elena. "APPLICATION OF INTERNET MARKETING IN ACTIVITY ENTERPRISES." 64, no. 64 (December 30, 2022): 48–54. http://dx.doi.org/10.26565/2524-2547-2022-64-05.

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The article highlights the essence of Internet marketing, its role and opportunities in the distribution of goods and services. I determined the advantages of digital marketing in modern conditions. The purpose of the study is to consider the features of the use of Internet marketing tools, types of distribution channels, interaction with various spheres of consumer life, and to identify features that should be applied in the activities of enterprises. The automated system of information processes is a strategic factor of competition. The tools of interactive marketing are e-mail, promo site,

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Burlitska, Oksana. "The essence of interactive promotion tools as a new trend of communication solutions in retail." Galician economic journal 94, no. 3 (2025): 139–46. https://doi.org/10.33108/galicianvisnyk_tntu2025.03.139.

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The article is devoted to highlighting the essence of the concept of interactive promotion tools as a new trend in the communication strategies of modern retail. The main goals, key advantages in ensuring effective communication with customers, as well as the main difficulties that arise during the implementation of such tools in retail, are analyzed. Interactive tools as an important element in the formation of the latest marketing strategies of retailers are studied. Emphasis is placed on the relevance of using interactive solutions in the field of trade, which contribute to increasing consu

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E. Plank, Richard, and Robert Hooker. "Sales and operations planning." Journal of Research in Interactive Marketing 8, no. 1 (2014): 18–36. http://dx.doi.org/10.1108/jrim-08-2013-0059.

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Purpose – The purpose of this paper is to outline the usage of interactive marketing tools in the area of sales and operations planning (S&OP) to further collaboration among supply chain partners. Emergent challenges and research directions are proposed. Design/methodology/approach – Using extant literature from S&OP, supply chain management and interactive marketing, the authors integrate those to show the value of using interactive marketing tools to further integration across the supply chain of important S&OP processes. Findings – S&OP utilizes sophisticated software to int

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Mushka, Daniella. "GENESIS OF DIGITAL MARKETING IN THE AGE OF DIGITAL REVOLUTION." Innovative Solution in Modern Science 5, no. 60 (2023): 5. http://dx.doi.org/10.26886/2414-634x.5(60)2023.1.

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The article discusses the features of digital marketing in relation to classical, traditional marketing. A special attention is devoted to a review of digital communications and digital marketing tools, which by their nature are targeted, interactive and integrative. The research analyses the technology of digital marketing algorithmization describing the sequence of management decisions made to adapt developing digital marketing tools to the company’s activities. As part of the consideration of modern trends in the development of digital marketing, the author has identified the most effective

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Barvinok, Nataliia, Liudmyla Neshchadym, Oksana Lytvyn, and Svitlana Tymchuk. "INTERACTIVE MARKETING IN THE HOSPITALITY INDUSTRY: DIGITAL TOOLS FOR PROMOTION IN A MULTICULTURAL ENVIRONMENT." Economies' Horizons, no. 1(30) (March 29, 2025): 22–32. https://doi.org/10.31499/2616-5236.1(30).2025.320681.

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The article examines modern approaches to the use of interactive marketing in the hospitality industry, focusing on its importance for personalizing services in a multicultural environment. The impact of globalization processes, which create new challenges for enterprises due to increased competition and growing consumer demands, is considered. The need to adapt marketing strategies to the cultural, linguistic and behavioral characteristics of customers is highlighted, which allows you to create unique offers that meet the needs and expectations of different audiences. The main attention is pa

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Tetyana, Tetyana. "Startup marketing: features, digital tools, and promotion channels." Marketing and Digital Technologies 1, no. 7 (2023): 107–19. http://dx.doi.org/10.15276/mdt.7.1.2023.8.

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The aim of the article. The purpose of the article is to study the digital marketing tools of a startup in terms of marketing strategy following the stage of the life cycle, the entire target audience of the product. The results of the analyzes. We consider a marketing startup as an activity aimed at comprehensive market research and the needs of the startup's target audience, ensuring sales and customer loyalty, and maximizing profits based on the promotion of ideas to the market. The differences between a marketing startup and classic marketing are as follows: a marketing startup involves ex

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Bangkara, B. M. A. S. Anaconda, Eka Hendrayani, Cahyani Pratisti, Rudianto, and Hermiyetti. "The Effectiveness of Digital-Based Marketing Science Teaching Innovation." International Journal of Social Science and Business 7, no. 4 (2023): 843–53. http://dx.doi.org/10.23887/ijssb.v7i4.68188.

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This research emerged in response to the challenge of improving students' academic success in marketing science. With the development of digital technology, digital-based teaching methods are considered as potential innovations to enrich the learning experience. The main objective of this study is to evaluate the effectiveness of digital-based teaching innovations. It includes understanding whether the use of digital tools and interactive methods enhances students' understanding of marketing science concepts and academic performance. This study is a case study that focuses on the implementatio

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Sak, T. V. "Modern digital tools for marketing analytics." Marketing and Digital Technologies 8, no. 4 (2024): 33–43. https://doi.org/10.15276/mdt.8.4.2024.3.

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The aim of the article. The use of modern analytical platforms and digital tools in marketing analytics is becoming an integral part of marketing activities, enabling companies to enhance the efficiency of their operations and remain competitive in the market. This article aims to explore contemporary approaches and digital tools for marketing analytics, as well as to identify their role in strategic decision-making processes. Analysis results. The article analyzes modern approaches to marketing analytics and its role in improving business competitiveness. It examines the key stages of the ana

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Dissertations / Theses on the topic "Interactive marketing tools"

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Kamvysselis, Maria Ioannis 1976. "Design for marketing : interactive market research tools." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/89332.

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Тімошова, Ольга Євгенівна, Ольга Евгеньевна Тимошова та Olha Yevhenivna Timoshova. "SMS-реклама як метод інтерактивного маркетингу". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32766.

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Альтернативні методи реклами, засновані на застосуванні інформаційних технологій, за належного використання можуть стати одним з найбільш ефективних досягнень маркетингу. Пропонуємо розглянути такий його метод, як sms-реклама, яка набуває все більшої популярності. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32766

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Öberg, Theodor, and Marcus Oldby. "Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34998.

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This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails.

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Nyblom, Oscar. "Analysing the digital marketing tool Digital Plattform : Identifying issues users are experiencing when using a digital marketing tool for the first time." Thesis, Linköpings universitet, Institutionen för datavetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-176573.

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Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plattform’ by Digital Marknadsplan, this study examines how to make design suggestions to improve user experience by using theories in interaction design and insights from user tests that highlights common issues. It turns out there are common issues that has been highlighted trough a heuristic analysis

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Ohrelius, Josephine, and Olga Tytarenko. "The significance of participation as a marketing tool." Thesis, Gotland University, Institutionen för humaniora och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-548.

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<p>The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that have contributed with their views on the issue. The respondents were selected due to their background in the professional marketing field. The method is qualitative and is based on semi-structured interviews. The conclusions of the research demonstrate that the concept participation could be rank

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Aofeng, Zhuang, and Bao Han. "Virtual Reality in Marketing—An explorative study." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12148.

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Recently, virtual reality (VR), as a new form of technology is developing and evoking public interest. VR technology can provide an artificial realistic environment controlled by body movements. The technology has been applied in many areas for example movies and other entertainments. It provides interactive experiences and it is still developing to many other new fields like medicine and the military.It is exciting to look into how virtual reality technology can be helpful to some new areas such as marketing. The purpose of this thesis is to try to find out whether virtual reality technology,

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Van, der Merwe Michelle Caroline. "Marketing communication methods used by tour operators in Gauteng." Diss., 2003. http://hdl.handle.net/10500/738.

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The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continuall

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O'Malley, Katherine Anne. "Systems analysis and design of an interactive marketing tool for a destinations' e-commerce strategy." 2002. http://www.lib.ncsu.edu/theses/available/etd-06182002-160148/unrestricted/etd.pdf.

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Hsueh, Hui-Ling, and 薛惠齡. "A study of correlation between Social network structure, Strategic alliance members’ interaction and Co-brand marketing-- A small and medium enterprise of hand tool as a case study." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/62443512520212317498.

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碩士<br>東海大學<br>管理碩士在職專班<br>97<br>Taiwan, in the global competition of OEM manufacturing business has long lost its place to China in the last decade. In light of the experience in Japan and the States, the manufacturing sector in Taiwan would have to choose the path of establishing a private brand that is well known in a global scale or at least a leading one in a specific region if it wants to stay competitive. It is however noted that about 97% of the manufacturing sector in Taiwan is of Small and Medium Enterprise (SME) with very limited resources to spend on branding which usually takes lon

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Books on the topic "Interactive marketing tools"

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Peppers, Don. Enterprise one to one: Tools for competing in the interactive age. Currency Doubleday, 1997.

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Aleshnikova, Vera. Introduction to Territory Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1200565.

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The textbook allows you to form competencies in the field of specialized marketing activities - territory marketing. In the theoretical part of the manual, modern concepts, technologies, methods and strategic aspects of territory marketing are outlined; an idea is given about the specifics of the tools of marketing management of the territory, including digital marketing, cluster marketing, crowdsourcing, branding; individual aspects of interaction with consulting firms are considered. To consolidate theoretical knowledge and form practical skills in each chapter, the theoretical material is a

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Dalelio, Corinne M. Interactive Media and Society. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9781666995183.

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A 2023 Choice Reviews Outstanding Academic Title In this book, Corinne M. Dalelio analyzes how the rise of interactive media over the last few decades has had enormous impacts on every aspect of American society—the ways in which we organize, produce, consume, engage, entertain, and inform. Yet the vestiges of the one-way, broadcast model of the media industries continue to be primary, prominent, and persuasive in our culture, Dalelio argues. This book offers clarity and insight into the current media landscape by first outlining what it is that makes interactive media distinct from that which

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Russell, Cristel Antonia, Dale W. Russell, and Joel W. Grube. Substance Use and the Media. Edited by Kenneth J. Sher. Oxford University Press, 2015. http://dx.doi.org/10.1093/oxfordhb/9780199381678.013.19.

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This chapter reviews the research relating to substance use portrayals and marketing in media. Research suggests that alcohol and tobacco marketing through traditional advertising, but also through product placements in film and television and other new forms of promotion, are prevalent. Youth may be especially exposed to these marketing efforts. New interactive electronic media, including social media, mobile phones, and games are increasingly important marketing tools. Overall, there is good evidence that exposure to tobacco marketing and portrayals are related to smoking behaviors, especial

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Carson, Christie. Performance, Presence, and Personal Responsibility. Edited by James C. Bulman. Oxford University Press, 2017. http://dx.doi.org/10.1093/oxfordhb/9780199687169.013.8.

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What remains of the 2012 Globe to Globe Festival through the globeplayer.tv seems to have yoked neo-Victorian ideals of the 1851 Great Exhibition to twenty-first-century social media marketing tools. The globeplayer.tv helps to spread the Globe brand internationally but at a price. This chapter argues that the festival she experienced was much more than a product and that individual productions within it reclaimed, as well as wrote back to, imperial attitudes and the project of civilizing the natives through Shakespeare. Linking analysis to the reassessment of history as experience and digital

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Gorwa, Robert. Poland. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190931407.003.0005.

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This chapter provides the first overview of political bots, fake accounts, and other false amplifiers in Poland. Based on extensive interviews with political campaign managers, journalists, activists, employees of social media marketing firms, and civil society groups, the chapter outlines the emergence of Polish digital politics, covering the energetic and hyper-partisan “troll wars,” the interaction of hate speech with modern platform algorithms, and the recent effects of “fake news” and various sources of apparent Russian disinformation. The chapter then explores the production and manageme

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Book chapters on the topic "Interactive marketing tools"

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Moes, Anne, Marieke L. Fransen, Tibert Verhagen, and Bob Fennis. "From Direct Marketing Toward Interactive Marketing: The Evolving Interactive Marketing Tools." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_3.

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Idrees, Sadia, Gianpaolo Vignali, and Simeon Gill. "Interactive Marketing with Virtual Commerce Tools: Purchasing Right Size and Fitted Garment in Fashion Metaverse." In The Palgrave Handbook of Interactive Marketing. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-14961-0_15.

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Gkikas, Dimitris C., Marios C. Gkikas, and John A. Theodorou. "A Comprehensive Marketing and Diffusion Strategy Protocol for Marine Life Protection, Restoration and Conservation; the Case of Endangered Pinna Nobilis." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_69.

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AbstractThis paper presents a comprehensive marketing and diffusion strategy protocol aimed at protecting, restoring, and conserving marine life populations, with a specific focus on the case of the noble pen shell (fan mussel) Pinna nobilis (P. nobilis). The P. nobilis is a critically endangered species of bivalve mollusk found in the Mediterranean Sea, playing a crucial role in maintaining ecological balance and serving as an indicator of environmental health. The protocol consists of various components designed to maximize impact of the Pinna-SOS project referred to “Innovative Actions for

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Huang, Edgar, Jing Wang, and Tianjiao Liu. "Interactive E-Health Tools for Patients on Chinese Hospitals’ Web Sites." In Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-11815-4_11.

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Paschinger, Elena. "Creative tourism marketing and social media management." In Creative tourism: activating cultural resources and engaging creative travellers. CABI, 2021. http://dx.doi.org/10.1079/9781789243536.0020.

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Abstract Creative tourism, due to its interactive nature and lively cultural exchange between locals and travellers, particularly lends itself to the opportunities presented by social media marketing. This is especially true when it comes to blogs, video posts, or (live) story updates on social media. Care should be given to always have a professional strategy in content marketing: choosing one social media platform over another has to be in line with your company's strategic communication goals and may be aided by other competent partners, such as professional digital content creators. Furthe

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Torregrosa, Marta, Cristina Sánchez-Blanco, Patricia SanMiguel, and Jorge del Río Pérez. "Instagram: Digital Behavior in Luxury Fashion Brands." In Fashion Communication in the Digital Age. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-38541-4_2.

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AbstractSocial media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media platforms for communication and marketing for the luxury fashion industry and is a key marketing tool for brand equity, brand loyalty and brand preference. This study examines how luxury fashion brands relate to their consumers on Instagram through seven quantitative variables (engagement, fans, interaction, number of likes, number of comments, number of publications and publications per day)

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Roberts, Mary L. "Interactive Brand Experience." In Advances in Electronic Marketing. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch006.

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E-marketing has evolved from an environment that was solely direct response to one that includes significant opportunities for brand development. Internet marketing uses a rich set of tools to create exceptional customer experience that results in strong relationships with the brand. Off-line tools like elements of the brand and image-building promotional programs are as important as ever in building brand equity. To those have been added online tools, including personalization, customization, cocreation, purchase-process streamlining, self-service, brand community, rich media, product self-de

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Paul, Baines, Rosengren Sara, and Antonetti Paolo. "Promotion II: Configuring the Marketing Communications Mix." In Marketing. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780192893468.003.0018.

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This chapter focuses on the concept of the marketing communications mix. It acknowledges the struggle of organizations to find the right mix of tools, messages, and media that allows them to engage with their target audiences effectively and economically. Many organizations apply a range of different tools, messages, and media while also redistributing their investments in favour of digital or interactive media. Moreover, due to the dramatic influence of technology on the communication industry, organizations have to configure the communications mix considerably. The chapter also highlights th

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Goldkind, Lauri, and John G. McNutt. "Social Media and Social Change." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch065.

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Technological advances in communications tools, the Internet, and the advent of social media have changed the ways in which nonprofit organizations engage with their various constituents. Nonprofits now have a constellation of tools including: interactive social media sites, mobile applications (apps), Websites, and mash-ups that allow them to create a comprehensive system for mobilizing supports to advocate for changing public policies. From Facebook to Twitter and from YouTube to Pinterest, communicating to many via words and images has never been easier. The authors explore the history of n

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Rao, Bharat, and Louis Minakakis. "Online Marketing Strategies in the Information Economy." In Internet Marketing Research. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch001.

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On-line marketers are fast pushing the boundaries of the field through a combination of creative content, the use of in-depth market knowledge, and the deployment of interactive and analytical technological tools. Targeted on-line marketing has emerged as a viable form of reaching customers on the Internet. In addition to providing a cheap and effective way of reaching qualified and interested end customers, it offers several other advantages in the way marketers can establish long-term customer relationships, leading ultimately to retention and loyalty. In this paper, we offer an introduction

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Conference papers on the topic "Interactive marketing tools"

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Maier, Alina, Mirabela Ioana Lupu, Cristina Maria Canja, Cristina Padureanu, Vasile Padureanu, and Alex Stefan Olaru. "MANAGE THE CREATION AND PRESENTATION OF BEVERAGE MENUS IN FOODSERVICE OPERATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s04/31.

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Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the establishment, respond to the needs and preferences of customers, but also inspir

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Candrea, Adina Nicoleta, Ioana Simona Ivasciuc, and Ana Ispas. "ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s16/91.

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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this paper specifically examines how advanced artificial intelligence, such as OpenAI�

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Шадринцева, Милена Андреевна. "QR CODES AS ONE OF THE MODERN INTERACTIVE MOBILE MARKETING TOOLS." In Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Декабрь 2020). Crossref, 2021. http://dx.doi.org/10.37539/seh294.2020.79.41.013.

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Cтатья является обзором QR-кодов как технологии: их характеристик и вариаций, и как инструмента маркетинга: возможностей и целесообразности их применения в рекламной кампании. Также в статье приведены примеры успешного внедрения QR-кодов в маркетинговые стратегии известных крупных компаний, позволяющие сделать выводы об их полезности в сфере маркетинга на практике. The article is an overview of QR codes as a technology: their characteristics and variations, and as a marketing tool: the possibilities and expediency of their use in an advertising campaign. The article also provides examples of t

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Niculescuciocan, Cristina, Andreealarisa Boboc, Mariacristina Mitrica (padure), and Aida Catana. "MIXING MODERN TEACHING METHODS WITH ONLINE MARKETING TOOLS FOR ROMANIAN STUDENTS." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-243.

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The main focus of higher education nowadays is no longer the educator or the educatee, but the educational unit which is usually made up of trainers, trainees, methods, context(s). All these elements contribute to the actual level of competence that defines and describes today’s and tomorrow’s professionals. The strong link between providers of education and educatees lies within the methods used in courses, but also in the educational context, which relies upon the current social and cultural reality. This is where efficient marketing tools intervene and may even change the course of action.

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Ndambakuwa, Madeline. "Mastery in the Age of AI: A New Paradigm of Learning and Creativity for a Dynamic Future." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-017.

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In an era where artificial intelligence (AI) is reshaping industries and transforming society, both the educational and business landscapes must adapt to remain relevant. Madeline Ndambakuwa's proposed conceptual framework, "Nurturing Creativity, Community, and Mastery in the Age of AI," offers a forward-thinking approach that addresses the unique challenges and opportunities presented by this technological revolution. It is imperative to evolve and transform traditional methodologies in education and business to align with the rapidly changing technological environment. The framework is ancho

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Zakaitė, Ernesta, and Rita Jakutienė. "Analysis of the communication of the non-governmental organization "Unikalus gyvenimas" on the social network Facebook." In Applied Scientific Research. Šiaulių valstybinė kolegija / Higher Education Institution, Lithuania, 2023. http://dx.doi.org/10.56131/tmt.2023.2.2.164.

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In a modern organization, successful communication is an extremely important process in order to achieve set goals and aspirations. Proper communication can contribute to the formation of the image, the organization's marketing strategy, reaching target audiences, maintaining relations with the public, and attracting sponsors. The growing popularity of social networks encourages organizations to use this tool more and more actively and communicate in an interactive space. The article analyzes the concept of communication, types, channels and tools of organizational communication. The concept o

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"Educational Technology in IT and Marketing Education - The Experience of Early Thai Educators [Abstract]." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4199.

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Aim/Purpose: The paper aims to discuss the experience of early Thai educators in adopting Educational Technology in IT and Marketing Education. Background: As the world become increasingly digitized, educators need to keep up through the use of educational technology to effectively increase learning efficiency. Methodology: Conducting an interview. Contribution: A hands-on teaching experience in Marketing and IT areas through the use of Educational technology. Findings: The use of educational technology in Thailand can be found in three main areas namely data transfer, interactive online class

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PRICOPOAIA, Oana, and Irina SUSANU. "THE IMPACT OF USING SOCIAL MEDIA PLATFORMS IN BUSINESS PROMOTION." In International Management Conference. Editura ASE, 2022. http://dx.doi.org/10.24818/imc/2021/05.10.

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Social media is not just about socializing or interpersonal communication, it is about the transmission of information in order to influence public opinion and to shape a particular consumption behavior. Social media can be considered media of the future because companies promote Internet activity to attract the attention of the target audience. Social media platforms are an effective, interactive, and fast means of communication for both individuals and the legal persons. For companies present in the online environment, the connection with customers is direct, the campaign promotion can be mo

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Tan, Zhengtang, Yufan Zhou, Shuang Lin, Meizhen Den, Zhuyun Yuan, and Shunshun Tang. "Types of children's cultural and creative products based on card sorting method." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004821.

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Children's cultural and creative products, designed specifically for the child demographic, aim to subtly influence children by integrating high-quality cultural resources through diverse design techniques. These products help children understand cultural content such as history, geography, local customs, and artistic aesthetics, thereby fostering cultural confidence. Despite the wide range of children's cultural and creative products, including educational toys and cultural heritage tools, there is a lack of a scientific and systematic method for classifying these products. This gap affects t

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Bianciardi, Fabio, Nicolò Salamone, Claudio Colangeli, et al. "NVH Prediction and Real-Time Auralization for Virtually Assembled Vehicles: An Overview of the Technology." In Noise and Vibration Conference & Exhibition. SAE International, 2023. http://dx.doi.org/10.4271/2023-01-1091.

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<div class="section abstract"><div class="htmlview paragraph">The current trend toward hybrid and electric automotive powertrains increases the complexity of the vehicle development and integration work for the NVH engineers. For example, considering that the combustion noise is reduced or absent, secondary noise sources like drivetrain, auxiliary systems, road and wind noise become of relevance in terms of vehicle noise comfort. This trend combined with the shortening of vehicle development cycle, the increased number of vehicle variants and an increasingly competitive marketing l

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Reports on the topic "Interactive marketing tools"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o

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ERSHOVA, E. EXPERIMENTAL MARKETING: INTERACTION WITH THE BUYER IN A PANDEMIC. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-1-18-22.

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The article describes the trends in the development of experimental marketing, the main application strategies are considered. The described practice of using the use of experimental marketing tools gives an idea of the possibilities of interaction with the consumer in the conditions of social distancing.

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