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Academic literature on the topic 'Interactive TV (iTV)'

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Published: 4 June 2025

Last updated: 15 July 2025

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Journal articles on the topic "Interactive TV (iTV)"

Bellman, Steven, Anika Schweda, and Duane Varan. "Interactive TV advertising: iTV ad executional factors." Journal of Business Research 65, no. 6 (2012): 831–39. http://dx.doi.org/10.1016/j.jbusres.2011.01.003.

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Bellman, Steven, Anika Schweda, and Duane Varan. "The Importance of Social Motives for Watching and Interacting with Digital Television." International Journal of Market Research 52, no. 1 (2010): 67–87. http://dx.doi.org/10.2501/s1470785310201065.

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Contrary to a key assumption of the TV industry, interaction with digital interactive TV (iTV) programmes and ads is driven as much by social motivations as it is by information seeking. This insight was revealed by a survey of a representative sample of 867 digital TV households in the UK, which has one of the largest and most experienced digital iTV audiences in the world. This new survey used a comprehensive but efficient set of motivation items, so that no important motivations were left out, which may explain why social motivations emerged as important in this study, whereas they have not

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Zhang, Qian, Chao Wu, Han Qiao, and Shouyang Wang. "No advertising, but more sponsorship?" Chinese Management Studies 11, no. 1 (2017): 90–106. http://dx.doi.org/10.1108/cms-01-2017-0001.

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Purpose This paper is dedicated to answer two questions: What is the business model of interactive television (iTV) ad at China’s Spring Festival Gala; and Why the business model of iTV ad creates different commercial values for different firms. Design/methodology/approach The two questions can be summarized as what and why problems; so, this paper adopts the method of the qualitative case study. For the first question, this paper uses the method of system activity diagram to design the business model. For the second question, this paper proposes a new analytical method – voice, incentive and

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Maglavera, Stavroula, George Stalidis, Eleni Sakka, Irini Lekka, Lefteris Leondaridis, and Nicos Maglaveras. "Cost-effective health services for interactive lifestyle management: the PANACEIA-iTV and the e-Vital concepts." Journal of Telecommunications and Information Technology, no. 4 (December 30, 2005): 49–58. http://dx.doi.org/10.26636/jtit.2005.4.345.

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Information technology applications in medicine are rapidly expanding, and new methods and solutions are evolving since they are considered pivotal in the success of preventive medicine. In this paper two different concepts will be presented, the PANACEIA-iTV and the e-Vital concept. PANACEIA-iTV is a home care service provision system based on interactive TV technology and supported by the IST programme of the European Commission. The e-Vital service, supported by the eTEN programme of the European Commission, regards an integrated home care and telemonitoring service chain aimed at large sen

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Shaun, Connell, Tambe Sayali, and Shirsath Kalyani. "Android Based Interactive Service for Self - Learning on Set Top Box." International Journal of Trend in Scientific Research and Development 2, no. 3 (2018): 1538–42. https://doi.org/10.31142/ijtsrd11454.

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Indian Television users are witnessing digitalization that is set to enhance their viewing experience. The television digitalization is set to make set top boxes ubiquitous devices that will transform our perception of TV and viewing experience. With this happening TV will play a greater role in nurturing India through interactive ETV broadcasts as detailed in existing system. The proposed framework will work on the application which will enable support for lecture on demand. This will help the users for Self - learning while at home through Interactive services provided on the Set Top box. Th

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Gobbi, Maria Cristina, and Francisco Machado Filho. "Televisão e Mídias Digitais na América Latina: um cenário em construção." Intercom: Revista Brasileira de Ciências da Comunicação 38, no. 1 (2015): 85–107. http://dx.doi.org/10.1590/1809-5844201514.

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ResumoO texto é resultado inicial do projeto denominado Global iTV, Interactive and Hybrid TV systems: a new advanced scheme for future services and applications in a global environment, contemplado pela Chamada MCTI/CNPq nº 13/2012 – Programa de Cooperação Brasil – União Europeia, direcionado para a área de Tecnologias da Informação e Comunicação (TIC), que tem como mote central desenvolver um padrão que possibilite a interoperabilidade dos diversos sistemas de TV Digital a operarem de forma conjunta, trocando e utilizando informações. Assim, utilizando pesquisa bibliográfica e documental, o

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Bennett, James, and Niki Strange. "The BBC's Second-Shift Aesthetics: Interactive Television, Multi-Platform Projects and Public Service Content for a Digital Era." Media International Australia 126, no. 1 (2008): 106–19. http://dx.doi.org/10.1177/1329878x0812600112.

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This article maps out some of the implications of interactivity and convergence for television's textual and industrial forms in relation to the BBC's status as a public service broadcaster. Whilst the digitalisation of television may bring about new textual, industrial and audience configurations, the goals for broadcasters remain the same: to attract viewers in a marketplace where there is increasing competition for screen-based leisure time. John Caldwell's work on ‘second-shift aesthetics’ demonstrates how TV-dot.com synergies must now attempt to ‘master textual dispersals and user navigat

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González-Gómez, Antonia-Alejandra, and Karla Jiménez-Comrie. "Interactive digital TV and its learning tools." Comunicar 13, no. 26 (2006): 93–101. http://dx.doi.org/10.3916/c26-2006-15.

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Interactive Digital TV (IDTV) is a reality in the midst of the Information Society, is expected to allow the development of new interactive systems that may be useful in daily life as well as in other scopes such as education, politics and economics. The implications that IDTV requires to mature settles new challenges for both public and private authorities, and, demands also, new standards for other aspects such as technolgy applications, television industry, legal frames, social envioroments and education fields. This paper presents the basis of IDTV and also looks beyond to explore what are

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Jimenez, Jose Miguel, Miran Taha, Sandra Sendra, and Jaime Lloret. "Interactive Videos in IPTV using Hypervideolinks." Network Protocols and Algorithms 9, no. 3-4 (2018): 77. http://dx.doi.org/10.5296/npa.v9i3-4.12540.

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One of the main advantages of IPTV is the full duplex capability communication between the TV provider and the clients. This interactivity allows the TV providers to obtain extra information from the clients. Moreover, the clients could even take profit of this type communication to allow surfing between videos. This feature cannot be used in Digital Terrestrial Television (DTT). In this paper, we will show the development of an interactive video using hypervideolinks for IPTV services. Moreover, we will detail the protocol procedure between the TV provider and the clients. Some real measureme

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Miranda, Mirtha Fabiana, and Sandra Isabel Casas. "Usable and interactive application generator for Digital TV." DYNA 86, no. 211 (2019): 174–83. http://dx.doi.org/10.15446/dyna.v86n211.75574.

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Interactive Digital TV (iDTV) enhances viewers’ experience and participation by engaging them with an active role. The development of interactive software requires the employment of usability criteria to provide satisfactory experiences for users. In addition, the diverse characteristics of television programs require efficient processes for interactive software development. In Latin America, the process of implementing DTV is in progress, so the current stage of development of interactive applications is too incipient and immature to support industrial, quality-level development. This paper p

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Dissertations / Theses on the topic "Interactive TV (iTV)"

Westlund, Magnus. "Exploring technology and design for interactive TV on tvOS : A game show as an example." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191171.

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This project explores the ability to use “smart” media devices for the TV set as platforms for interactive TV shows. The research approach was research-based design where a prototype was designed, developed, and evaluated with user tests. The project used a Swedish television game show called “På spåret” and an application for tvOS on Apple TV was developed, which allow users to play along with the show. The software implements a model-view-controller architecture and uses the AVFoundation framework for playing video streams together with the UIKit framework to create interactive overlay views

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Ribeiro, João Henrique Ranhel. "TV digital interativa e hipermídia: jogos e narrativas interativas na TVi." Pontifícia Universidade Católica de São Paulo, 2005. https://tede2.pucsp.br/handle/handle/4654.

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Made available in DSpace on 2016-04-26T18:14:39Z (GMT). No. of bitstreams: 1 TV Digital, jogos e narrativas interativas na TVi - Joao Ranhel.pdf: 1240500 bytes, checksum: 4f42fe7170e002d6b0ade972220e94fb (MD5) Previous issue date: 2005-12-19<br>This thesis exposes a survey of new theories, researches and new approaches in the areas of narratology and ludology. It also exposes investigations on feasibility of using the knowledge acquired in such areas in developing new interactive contents for Digital Interactive TV (iTV). Initially the text shows an objective description of technical and o

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Cabral, Nelson Moreira. "Terminal de TV." Master's thesis, Universidade de Aveiro, 2017. http://hdl.handle.net/10773/23725.

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Mestrado em Engenharia Eletrónica e Telecomunicações<br>Os sistemas modernos de multimédia proporcionam uma experiência muito rica em termos de conteúdos tanto de vídeo como de áudio bem como de aplicações para a web. O presente trabalho propõe o desenvolvimento de um terminal que suporte essa nova experiência, do tipo Internet TV, em consequência do projeto Europeu FP6 SUIT, com a capacidade de receber sinais de difusão bem como de vídeo a pedido (VoD), VoIP e serviços de internet móvel. O objetivo é ter a capacidade de descodificar até HDTV 1080i/720p/50Hz, demonstrar escalabilidade de vídeo

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Gomes, Eduardo Savino. "TV digital interativa brasileira: Um estudo sobre as possibilidades da narrativa na TV digital interativa brasileira: considerando o SBTVD-T (Sistema Brasileiro de TV Digital Terrestre)." Pontifícia Universidade Católica de São Paulo, 2010. https://tede2.pucsp.br/handle/handle/18061.

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Made available in DSpace on 2016-04-29T14:22:50Z (GMT). No. of bitstreams: 1 Eduardo Savino Gomes.pdf: 2348227 bytes, checksum: a83e459c4c9e20856bc8c086cb3c43c8 (MD5) Previous issue date: 2010-10-29<br>This research relates the concept of Interactive Digital TV, in its aspects technicalcomputing, linking them with new forms of expression of content in order to allow the production of new genres, sub-genres of narrative in television products. It shows that television, from computational systems, becomes from a connected device to a transmission system in a continuous line for a semi-open sys

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Wood, Helen Kathleen. "Interacting with television : morning talk-TV and its communicative relationship with women viewers." Thesis, Open University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343811.

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Wood, Helen Kathleen. "Interacting with television : morning talk-TV and its communicative relationship with women viewers." n.p, 2000. http://ethos.bl.uk/.

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Meneses, Diego Armando de Oliveira. "Archealth : enterprise architecture framework para sistemas telehealth baseados em tv digital interativa." Universidade Federal de Sergipe, 2016. https://ri.ufs.br/handle/riufs/3381.

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From the 1970s to the present time, the World Health Organization (WHO) explains the importance of health promotion in the world. The increased interest in promoting health and increasing health costs for the economies contributed to the recognition of health care as an important area of research. One of the most important aspects of these research currently is the Telehealth, using Information and Communication Technologies (ICT) to try to provide universal access to health. The use of Interactive Digital TV technology helps in accessing remote locations and creates the opportunity to d

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KAZANCIGIL, MUSTAFA ASIM. "A study of data processing in Xlet-based Interactive Digital Television Applications." Doctoral thesis, Università degli Studi di Milano, 2013. http://hdl.handle.net/2434/217572.

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The main goal of this dissertation is to study the Xlet-based interactive applications (such as advertisements, games, government services and early warning applications) in the digital television broadcasting environment and to improve their versatility, usability and interoperability through the simplification of their codes and content management methods. The EU had set an obligation for its member states to begin digital television broadcasting by 2012, therefore the development of such systems prior to this deadline had become a task of utmost importance in recent years. At present, there

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Cox, Dale J. "An evaluation of game controllers and tablets as controllers for interactive TV applications." Thesis, 2012. http://hdl.handle.net/1957/30415.

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There is a growing interest in bringing online and streaming content to the television. Gaming platforms such as the PS3, Xbox 360 and Wii are at the center of this digital convergence; platforms for accessing new media services. This presents a number of interface challenges, as controllers designed for gaming have to be adapted to accessing online content. We conducted a user study examining the limitations and affordances of novel game controllers in an interactive TV (iTV) context and compared them to "second display" approaches using tablets. We looked at task completion times, accuracy a

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Books on the topic "Interactive TV (iTV)"

Abásolo Guerrero, María José, and Gonzalo Olmedo Cifuentes, eds. Proceedings of the X Iberoamerican Conference on Applications and Usability of Interactive TV jAUTI2021. Facultad de Informática (UNLP), 2022. http://dx.doi.org/10.35537/10915/143302.

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The X Ibero-American Conference on Applications and Usability of TVDI jAUTI 2021 is an organization of the Department of Electricity, Electronics and Telecommunications and the WiCOM-Energy Research Group of the University of the Armed Forces ESPE together with RedAUTI (Thematic Network on Applications and Usability of Interactive Digital Television). This year's edition was held from December 2 to 3, 2021 in the city of Sangolquí, Ecuador, taking place online. This book brings together 18 works presented on the design, development and experiences of applications for interactive digital televi

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Kopytowska, Monika. The Televisualization of Ritual. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190636647.003.0017.

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This chapter demonstrates how contemporary ‘media culture’ has altered the way we experience and communicate religion and explains the role which language and other semiotic resources play in mediating religious experience and transforming the notion of sacred space, sacred time and a sense of communion based on collective emotion. The underlying assumption is that media together with religious institutions proximize the spiritual reality to believers and create a community of the faithful by reducing various dimensions of distance and providing the audience with a sense of participation and i

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Book chapters on the topic "Interactive TV (iTV)"

Hölbling, Günther, Tilmann Rabl, and Harald Kosch. "Overview of Open Standards for Interactive TV (iTV)." In Multimedia Semantics — The Role of Metadata. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-77473-0_3.

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Angeluci, Alan César Belo, Gustavo Moreira Calixto, Maria Luiza Morandini, Roseli de Deus Lopes, and Marcelo Knorich Zuffo. "Interactive TV Interoperability and Coexistence: The GLOBAL ITV Project." In Communications in Computer and Information Science. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-22656-9_1.

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Bidner, Annika, Julia Lindberg, Olof Lindman, and Kinga Skorupska. "Deploying Enhanced Speech Feature Decreased Audio Complaints at SVT Play VOD Service." In Digital Interaction and Machine Intelligence. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11432-8_28.

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AbstractAt Public Service Broadcaster SVT in Sweden, background music and sounds in programs have for many years been one of the most common complaints from the viewers. The most sensitive group are people with hearing disabilities, but many others also find background sounds annoying. To address this problem SVT has added Enhanced Speech, a feature with lower background noise, to a number of TV programs in VOD service SVT Play. As a result, when the number of programs with the Enhanced Speech feature increased, the level of audio complaints to customer service decreased. The Enhanced Speech feature got the rating 8.3/10 in a survey with 86 participants. The rating for possible future usage was 9.0/10. In this article we describe this feature’s design and development process, as well as its technical specification, limitations and future development opportunities.

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Aleksić, Veljko. "iTV." In Advanced Technologies and Standards for Interactive Educational Television. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-0253-2.ch006.

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The television has been a part of everyday lives of many generations. Even though using other interactive digital screen-based media technologies is gaining momentum, the number of consumers is still holding strong in the court of TV. The answer to the need of modern society to control the content and information for the end-user made the existence of interactive television technology a valid evolutionary alternative as a sort of compromise. However, as excessive use (misuse) of technology can have various detrimental effects on the users, the question of uncontrolled iTV exposure time risk arises, especially having in mind that a significant proportion of this new media's consumers are children and adolescents.

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Khadraoui, Momouh, Béat Hirsbrunner, D. Khadraoui, and F. Meinköhn. "Multimedia Standards for iTV Technology." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch136.

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Forms of broadcast media, such as TV and radio, are considered passive because the consumer simply receives the message and does not choose whether or not view or to listen (other than by changing the channel). Interactive television (iTV) is changing this. It gives users control over the programs they receive, as well as a range of online services such as electronic programming guides, e-mail, e-commerce, games, interactive advertising, video on demand (VOD), and Web browsing. This is taking place by creating enhanced programming and offering compelling interactive services. The iTV market is growing at a remarkable rate. Its services have been launched across many countries, including in much of Europe and the U.S. According to the state of interactive TV 2005 report from Kagan Research at present (http://www.kagan.com/), 34.1 million households subscribe to iTV services, and the number of subscribers is expected to reach 69 million by 2009. Revenues from electronic transactions for games, television, or t-commerce (television commerce), and interactive advertising are estimated to reach $2.4 million by 2009. During the same period, we estimate that the interactive services segment will generate $780 million in operator revenue or cable, digital broadcast satellites (DBS), and telecoms. The switch from analog TV to digital television is referred to as the digital TV (DTV) transition. We expect that in the coming decade most broadcast signals will become digital. In 1996, the U.S. Congress authorized the distribution of an additional broadcast channel to each TV broadcaster so that they could introduce DTV service while simultaneously continuing their analog TV broadcasts (http://www.dtv.gov/consumercorner.html). In Europe several countries have already started making digital transmissions, and gouvernment has developed a roadmap that indicates when all transmissions will be digital. For the industry point of view, over the past few years it has been developing and selling devices for digital transmission and reception. The growing integration trend between personal computers and digital TV will affect the birth of new emerging markets for interactive TV broadcasting and Web TV. They can offer several different simultaneous TV programs, with visual and sound quality that is equal to or better than what is generally available nowadays. In addition, broadcasters can simultaneously transmit a variety of other information through a data bit stream to both enhance TV programming and to provide entirely new services (http://www.dtv.gov/consumercorner.html). Both set-top boxes (STB) and DTV are able to handle digital content. The advantages of DTV consist of audio and video quality improvement, providing more channels, more languages per channel, and additional data, for instance applications delivering.

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Roibás, Anxo Cereijo, and Stephen Johnson. "Pervasive iTV and Creative Networked Multimedia Systems." In Ubiquitous and Pervasive Computing. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-960-1.ch042.

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Roibás, Anxo Cereijo, and Stephen Johnson. "Pervasive iTV and Creative Networked Multimedia Systems." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch157.

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This article presents a research project carried out at the BT Mobility Research Center with the aim of developing appropriate applications for pervasive iTV, paying special attention to the personal and social contextual usage of this media within the entertainment, work, and government environments. It prospects a future trend in the use of pervasive interactive multimedia systems in future communications scenarios for mobile and pervasive iTV, that is, the use of handhelds as interfaces to extend and enhance the TV experience outside the home boundaries. The new scenarios discussed in this article are based on the assumption that mobile phones interconnected with other surrounding interfaces (e.g., iTV, PCs, PDAs, in-car-navigators, smart-house appliances, etc.), will be decisive in the creation of pervasive interactive multimedia systems. With its recent development into becoming an interactive system, TV seems to increasingly replace traditional “passive” TV platforms through active viewers- participation (Lamont & Afshan, 1999). Moreover, interactive television gives viewers the opportunity to extend their UX of television for activities that currently occur more typically on the Web (Steemers, 1998). These activities are consequent to the enhanced communication possibilities that have been enabled by new media: users can browse information, personalize their viewing choices, play interactive games, carry out e-commerce activities (shopping, banking, voting, etc.), and play increasingly active roles in broadcast programs (to the extent of interacting with other viewers). At the same time, recent technological developments in handsets have converted them into tools for creation, editing, and diffusion of multimedia content. The last mobile phones are equipped with large screen, color display, photo and video camera, and with functionalities as MMS, video call, image, sound, and video editing software. As an intrinsic characteristic of these interfaces, all these operations can be done in any place, time, and environment. This freedom of action can lead to scenarios of pervasive multimedia interaction. In fact, a nomadic generation of users will benefit from pervasive interactive multimedia systems on many levels, not only by merely having access to TV broadcast on their handhelds or playing active roles in interacting with TV programs. The most challenging aspect of iTV is indeed the creativity and the one-to-one connectivity that this medium can enable. This attribute will allow users to become “multimedia-content producers”: They will create content in multimedia formats and share it with others. This research attempts to identify the mutual influence between technology and society. This phenomenon is particularly evident with social technology designed to integrate into household routines. Making effective predictions about new technology requires exploring the critical disconnections between the ways in which such technologies are produced and the ways in which they are consumed, or rejected (Fischer, 1992; Lee & Lee, 1995).

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Prata, Alcina. "Interactive Television Evolution." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch102.

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Television was a brilliant invention because it is capable of transporting us anywhere (Perera, 2002). Since its first production, in 1928, it never stopped spreading. In fact, while the Internet European penetration rate rounds 40-60% the TV penetration rate rounds 95-99% (Bates, 2003), which means that almost every home has, at least, one TV set. However, the TV paradigm which has traditionally occupied the largest share of consumer leisure time is now changing. In fact, and as a result of the so-called “digital revolution,” TV is now undergoing a process of technological evolution. The traditional TV sets and programs (which are typically passive programs) are being replaced by digital TV sets, which allow a long list of new interactive services and programs, concretely, interactive television (iTV). There is no doubt that iTV, which can be defined as a TV system that allows the viewer to interact with an application that is simultaneously delivered, via a digital network, in addition with the traditional TV signal (Perera, 2002) will replace the traditional TV viewing habits. In spite of being a recent phenomenon in terms of use, in the last 20 years, many research groups have worked in iTV development. Their progress over time is going to be addressed in the next section. However, due to the enormous quantity of telecommunications or cable trials launched it was impossible to present them all. Thus, only the more significant are referred.

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Prata, Alcina. "Interactive Television Research Opportunities." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch103.

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There is no doubt that interactive TV (iTV), which may be defined as a TV system that allows the viewer to interact with an application that is delivered simultaneously, via a digital network, in addition to the traditional TV signal (Perera, 2002), will replace traditional passive TV viewing habits. In fact, this technology enables a wide range of new interactive services, applications, and features that are becoming increasingly successful. In regard to interactive services, we have the traditional iTV service (which implies interacting with an application that is simultaneously broadcasted along with the TV program), the electronic program guide (EPG) which allows the management of the enormous amount of available channels/programs and the easy selection of them based on different criteria (title, author, date, time, genre, etc.), and Internet services which include e-mail, chat, WWW, shopping, banking, and so forth. As far as iTV applications are concerned, and following Livaditi, Vassilopoulou, Lougos, and Chorianopoulos (2003), it is possible to identify four basic categories of content: entertainment (content associated with films, series, and quizzes); information (content associated with news of all kind); transactions (content used to order/purchase goods), and communication (content that involve or require the exchange of messages). The success of iTV has mostly been due to the possibility of using different kinds of services, applications, and features through a unique and trustable device such as TV. Considering that European Internet penetration rates of around 40-60% and TV penetration rates of around 95-99% (Bates, 2003), we may anticipate a bright future for this new technology. However, as happens with any recent and emergent area, in spite all the advantages, there are many difficulties to overcome and research to be carried out. The main goal of this article is to bring together in one single source the most important research opportunities associated with iTV and, in some cases, present specific suggestions for future developments. For the purpose of this article, it is assumed that the person who interacts with an iTV system may be considered as a viewer (when viewing a traditional TV program and from a mass communication perspective) but also a User (when using the iTV application and from a Human Computer Interface - HCI - perspective). Thus, henceforth those who interact with iTV will be designated as Viewers/Users (V/Us).

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Bernhaupt, Regina, David Wilfinger, and Thomas Mirlacher. "Personalizing the TV Experience." In Mass Customization for Personalized Communication Environments. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-260-2.ch009.

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Personalized services and products are only successful when the usage context is taken into consideration. For interactive TV services, where usage is typically taking place in a living room, the question on how to develop an interaction technique to enable personalization is central. Based on an extensive literature review a set of requirements for personalized iTV services was developed. Following these requirements, a case study from interactive TV, called vocomedia, shows the development of an interaction concept for interactive TV supporting personalization by using a fingerprint recognition.

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Conference papers on the topic "Interactive TV (iTV)"

Lucena, Vicente. "Session details: ITV authoring and production." In EuroITV '11: 9th International Interactive TV&Video Conference. ACM, 2011. http://dx.doi.org/10.1145/3253062.

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Almeida, Pedro. "Session details: ITV systems and technologies." In EuroITV '11: 9th International Interactive TV&Video Conference. ACM, 2011. http://dx.doi.org/10.1145/3253054.

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Wang, S. C., C. T. Chih, and K. Q. Yan. "A Smart MVC-iTV Framework for Interactive TV." In 2009 International Joint Conference on Computational Sciences and Optimization, CSO. IEEE, 2009. http://dx.doi.org/10.1109/cso.2009.192.

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Calixto, Gustavo M., Alan C. B. Angeluci, Laisa C. de P. Biase, Roseli de D. Lopes, and Marcelo K. Zuffo. "Diversity and flexibility for interactive TV: GLOBAL ITV project." In 2016 IEEE International Symposium on Consumer Electronics (ISCE). IEEE, 2016. http://dx.doi.org/10.1109/isce.2016.7797378.

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Campelo, David, Telmo Silva, and Jorge Ferraz de Abreu. "Recommending Personalized Informative Contents on iTV." In TVX '17: ACM International Conference on Interactive Experiences for TV and Online Video. ACM, 2017. http://dx.doi.org/10.1145/3084289.3084292.

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Almeida, Pedro, Jorge Ferraz de Abreu, Silvia Fernandes, and Eliza Oliveira. "Content Unification in iTV to Enhance User Experience." In TVX '18: ACM International Conference on Interactive Experiences for TV and Online Video. ACM, 2018. http://dx.doi.org/10.1145/3210825.3213558.

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Khadraoui, Momouh, B. Hirsbrunner, D. Khadraoui, P. Lorenz, N. Juillerat, and M. Courant. "Interactive TV using a Framework of Smart Multimedia Objects (SMO-ITV)." In 2007 IEEE International Conference on Signal Processing and Communications. IEEE, 2007. http://dx.doi.org/10.1109/icspc.2007.4728603.

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Maglaveras, N., I. Lekka, I. Chouvarda, et al. "Congenital heart disease patient home care services using the interactive TV: the PANACEIA-ITV approach." In Computers in Cardiology, 2003. IEEE, 2003. http://dx.doi.org/10.1109/cic.2003.1291243.

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Gurjao Mesquita, Marcio, and Osvaldo de Souza. "Interactive applications for digital TV using internet legacy - a successful case study." In 2006 International Telecommunications Symposium. IEEE, 2006. http://dx.doi.org/10.1109/its.2006.4433321.

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Moraes, Daniel de Sousa, Polyana Bezerra da Costa, Antonio J. G. Busson, José Matheus Carvalho Boaro, Carlos de Salles Soares Neto, and Sergio Colcher. "On the Challenges of Using Large Language Models for NCL Code Generation." In Anais Estendidos do Simpósio Brasileiro de Sistemas Multimídia e Web. Sociedade Brasileira de Computação - SBC, 2023. http://dx.doi.org/10.5753/webmedia_estendido.2023.236175.

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A significant concern raised in the domain of authoring tools for interactive Digital TV (iDTV) has been their usability when considering the target audience, which typically consists of content creators and not necessarily programmers. NCL (Nested Context Language), the declarative language for developing interactive applications for Brazilian Digital TV and an ITU-T Recommendation for IPTV services, is a simple declarative language but not an easy tool for non-technical authors. The proliferation of Large Language Models (LLMs) has recently instigated substantial transformations across sever

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Reports on the topic "Interactive TV (iTV)"

Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o

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Baloch, Imdad, Tom Kaye, Saalim Koomar, and Chris McBurnie. Pakistan Topic Brief: Providing Distance Learning to Hard-to-reach Children. EdTech Hub, 2020. http://dx.doi.org/10.53832/edtechhub.0026.

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The COVID-19 pandemic has resulted in mass school closures across the world. It is expected that the closures in low- and -middle-income countries (LMICs) will have long-term negative consequences on education and also on broader development outcomes. Countries face a number of obstacles to effectively delivering alternative forms of education. Obstacles include limited experience in facing such challenges, limited teacher digital and pedagogical capacity, and infrastructure constraints related to power and connectivity. Furthermore, inequalities in learning outcomes are expected to widen with

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Yatsymirska, Mariya. MODERN MEDIA TEXT: POLITICAL NARRATIVES, MEANINGS AND SENSES, EMOTIONAL MARKERS. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11411.

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The article examines modern media texts in the field of political journalism; the role of information narratives and emotional markers in media doctrine is clarified; verbal expression of rational meanings in the articles of famous Ukrainian analysts is shown. Popular theories of emotions in the process of cognition are considered, their relationship with the author’s personality, reader psychology and gonzo journalism is shown. Since the media text, in contrast to the text, is a product of social communication, the main narrative is information with the intention of influencing public opinion

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