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Relevant bibliographies by topics / Internal brand strategy

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Journal articles
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Academic literature on the topic 'Internal brand strategy'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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Journal articles on the topic "Internal brand strategy"

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Koschmann, Anthony, and Jagdish Sheth. "Brand line extensions: creating new loyalties or internal variety-seeking?" Journal of Product & Brand Management 27, no. 4 (2018): 351–62. http://dx.doi.org/10.1108/jpbm-08-2017-1535.

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Purpose The purpose of this paper is to examine whether line extensions (modified brands) create their own loyalties or induce variety-seeking within the brand. Prior research has explored how the branded house strategy (i.e. multiple products bearing the same brand name) retains customers from competing brands. However, this research investigates loyalty within the brand by comparing loyalty and variety-seeking rates of modified brands. Design/methodology/approach Markov chains examine behavioral loyalty and switching rates of panel households in the USA over several quarters for two family b

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Khatikova, Z. V., and O. L. Ryvkina. "HOTEL HR-BRAND STRATEGY DEVELOPMENT PECULIARITIES." Construction economic and environmental management 77, no. 4 (2021): 98–106. http://dx.doi.org/10.37279/2519-4453-2020-4-98-106.

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The article deals with a hotel HR-brand strategy development peculiarities. HR brand place in a hotel’s personnel management system has been determined. The HR brand platform elements as a system of values and goals that form the basis of personnel potential strategic planning have been specified. The set of hospitality industry enterprise external and internal environmental factors as the objects of strategic analysis within the second stage of HR-brand strategic development process has been clarified. Two main alternatives of this strategy have been highlighted, their essence, structural ele

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Prit, Saren, and Mumuh Mulyana. "Membangun Keunggulan Bersaing Melalui Strategi Umbrella Brand." Jurnal Ilmiah Manajemen Kesatuan 7, no. 3 (2019): 303–12. http://dx.doi.org/10.37641/jimkes.v7i3.279.

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Business and consumer behavior that is always changing and growing rapidly requires companies to make changes in strategy to increase competitive advantage. The purpose of this study is (1) To determine the strategy of internal and external factors in implementing umbrella brand strategy at PT. Indofood as a competitive advantage. (2) To find out the strategy applied in developing the umbrella brand strategy of PT. Indofood Sukses Makmur as a competitive advantage. The results of this study are (1) Brand that has long been known by the people of Indonesia gets a weight of 0.104 and a rating of

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Wang, Yao-Chin, and Yeasun Chung. "Hotel brand portfolio strategy." International Journal of Contemporary Hospitality Management 27, no. 4 (2015): 561–84. http://dx.doi.org/10.1108/ijchm-01-2014-0031.

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Purpose This study aims to develop dimensions and sub-items that explain hotel brand portfolio strategy (HBPS) and explore performance differences among HBPS groups in an effort to improve our knowledge about HBPS. A key ingredient in success for a hotel company is the successful building and management of a strong brand portfolio. Design/methodology/approach This study proposes four dimensions of HBPS: brand portfolio scope, intra-portfolio competition, brand portfolio location and brand portfolio element. By employing ten additional sub-items, the study evaluates the HBPS practices of hotel

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Anees-ur-Rehman, Muhammad, Ho Yin Wong, Parves Sultan, and Bill Merrilees. "How brand-oriented strategy affects the financial performance of B2B SMEs." Journal of Business & Industrial Marketing 33, no. 3 (2018): 303–15. http://dx.doi.org/10.1108/jbim-10-2016-0237.

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Purpose This study aims to examine the relationship between brand orientation and financial performance in business-to-business (B2B) small- and medium-sized enterprises (SMEs). It examines the impact of brand-oriented strategy on financial performance through four branding constructs, namely, internal branding, brand communication, brand awareness and brand credibility. Design/methodology/approach A questionnaire-based survey was conducted to collect data from 250 Finnish B2B SMEs. Confirmatory factor analysis was performed to examine the validity of the constructs, whereas structural equatio

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Saleem, Fathima Zahara, and Oriol Iglesias. "Mapping the domain of the fragmented field of internal branding." Journal of Product & Brand Management 25, no. 1 (2016): 43–57. http://dx.doi.org/10.1108/jpbm-11-2014-0751.

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Purpose – The purpose of this paper is to build a comprehensive conceptual framework of internal branding, to demarcate this field from employer branding and to develop an updated definition of internal branding that incorporates the findings of the literature review and emerging views in branding. Design/methodology/approach – This research conducts a systematic review of the internal branding and employer branding literature following previously established procedures. Findings – The major findings of this research are that internal branding comprises five key components within a supportive

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Gabrielli, Veronica, and Ilaria Baghi. "Unveiling the corporate brand: the role of portfolio composition." Journal of Consumer Marketing 37, no. 3 (2020): 279–90. http://dx.doi.org/10.1108/jcm-12-2018-2995.

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Purpose This paper aims to investigate the effects on corporate brand equity when a company moves from a house of brand strategy to a branded house. In fact, recently, most of large companies (Procter & Gamble, Unilever) are managing this swift in order to simplify and optimize their efforts. Design/methodology/approach A total of 433 consumers participated in a between-subject experimental design completing a questionnaire. Each respondent was exposed to one of eight hypothetical scenarios with real-existing brands. A moderated-mediation model was tested. Findings The number of individual

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Anisimova, Tatiana. "Benchmarking desired corporate brand image in relation to stakeholders: a managerial perspective." Qualitative Market Research: An International Journal 17, no. 4 (2014): 441–63. http://dx.doi.org/10.1108/qmr-06-2012-0034.

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Purpose – The purpose of this paper is to use managerial vision of corporate brand in relation to consumers, dealers and frontline employees to generate brand benchmarks. These benchmarks are sets of perceptions on how managers envision corporate brand to be positioned in minds of consumers, dealers and frontline employees. Additionally, this study explores managerial views concerning the importance of corporate branding in relation to an organization and its stakeholders. One of the most important strategic decisions that managers make concerns positioning of a corporate brand in the minds of

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Iskandar, Marcellinus Namas, and Fitri Aprilianty. "Building an Effective Branding Strategy: A Study Case of Raiment." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 9 (2021): 566–67. http://dx.doi.org/10.47405/mjssh.v6i9.1058.

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Since the civilized era, branding has played a very important role in business activities which when people recognize the brand, they have a perceived perception of the object. Seems simple and practical, many people mistakenly think that brand-building is an easy thing to do and therefore many businesses are stuck or even fail because they are not built through the appropriate implementation of strategies. One of which included Raiment, an online platforms-based business which helps people to create or customize clothing products. Having a vision to simplify the process of procuring a clothin

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Vallaster, Christine, and Sylvia von Wallpach. "Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach." Nonprofit and Voluntary Sector Quarterly 47, no. 5 (2018): 984–1006. http://dx.doi.org/10.1177/0899764018776373.

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Literature increasingly acknowledges stakeholders’ voluntary involvement in formerly internal processes and structures of nonprofit organizations. This article contributes to extant literature by investigating how stakeholders get involved in and co-create brand strategy, a core intangible asset for nonprofit organizations. To this end, the article conceptualizes the process of nonprofit brand strategy co-creation from a strategy-as-practice perspective and empirically investigates this process in the context of a child care facility. The article identifies four processes characterizing strate

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Dissertations / Theses on the topic "Internal brand strategy"

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Caster, JoAnna, and Dana Linnes. "Internal Branding in Multinational Firms : A gap analysis of internal stakeholder perceptions." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-26195.

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Authors: JoAnna Caster & Dana Linnes Tutor: Setayesh Sattari Title: Internal Branding in Multinational Firms- A Gap Analysis of Internal Stakeholder Perceptions Background: As globalization increases, the topic of internal branding has grown in popularity, particularly as a way for firms to secure a competitive advantage in the global marketplace. The topic is quite new however, and there are many aspects that have not been fully explored, including the influence of internal stakeholder perceptions on a firm’s internal brand and related support activities. Purpose: The purpose of this rese

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Sten, Ulrika, and Basso Gabriel De. "Samspelet mellan varumärke och medarbetarnas föreställningar : En uppsats om hur Hemköps medarbetare ser på den interna varumärkeshanteringen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-37571.

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This paper observes intern branding and the relation between coworker and brand. It is a mapping study that investigates relations, variables and other factors that affect the integration between coworkers and brand, how they relate to each other. In terms of doing the study, the food chain Hemköp has participated for interviews. Store managers and team managers have been interviewed in different stores around Stockholm. The idea of the study comes from the lack of intern branding and that most literature and research focus on the external perspective, aimed at the costumer. Some researchers m

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Dufour, Baïdouri Armelle. "L'identité numérique : un levier d'innovation pour les marques ?" Thesis, Paris 2, 2013. http://www.theses.fr/2013PA020057/document.

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La généralisation de l’usage d’Internet et le développement simultané du web 2.0 avec l’apparition des réseaux sociaux numériques (RSN) ont conduit à l’apparition d’une présence numérique pour les internautes : l’identité numérique (IN). Constituée d’une superposition d’identités faites de données personnelles, déclaratives et comportementales, cette nouvelle forme d’identité est caractérisée par des modes d’expression de soi divers particulièrement visibles sur les RSN et en particulier sur le site Facebook. Simultanément, l’affranchissement de l’individu des cadres sociaux traditionnels le c

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Albazi, Hanin, and Nicole Lenhart. "Strategisk användande av sociala medier inom bankbranschen : En studie om informationschefers varumärkestänkande i förhållande till sociala medier." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19614.

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Rosa, Renata Ferreira da. "Ecommerce as internationalization strategy: an exploratory study based on premium fashion brazilian brands: case study of farfetch." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15954.

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Submitted by Renata Ferreira da Rosa (renatafrosa@gmail.com) on 2016-03-15T13:54:22Z No. of bitstreams: 1 Renata Rosa - Ecommerce as Internationalization Strategy.pdf: 6115288 bytes, checksum: 8a7d99af826e68ad0e5589c5c23a1251 (MD5)<br>Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Prezada Renata, Somente a numeração das páginas está incorreta, a numeração deve contar da 1 pagina mas só aparecer o numero na introdução. exemplo: introdução pagina 11 na pagina anterior não aparece o numero. Ana Luiza Holme 37993492 on 2016-03-15T14:02:33Z (GMT)<br>Submitted by Renata Ferreir

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Rubertsson, Johan, and Alexander Unger. "How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15545.

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Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. The thesis is written on behalf of the Swedish company Svenska Cellulosa AB that is currently working on a market segmentation project for their baby products category. Purpose The purpose of this thesis is to develop a standardized process for evaluating and measuring the value of a segmentation process.

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Randimbiarisoa, Ravaka. "Les fans de marques et les réseaux sociaux numériques : approche par le concept d'identité sociale." Thesis, Aix-Marseille, 2015. http://www.theses.fr/2015AIXM5902.

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Les marques suscitent un engouement particulier qui témoigne de la place qu’elles prennent désormais dans la vie d’un grand nombre de personnes, notamment dans la construction de leur identité sociale. Ce phénomène est encore plus accentué pour les fans de marques. Elles deviennent ainsi des symboles sociaux qui servent de supports de communication pour l’expression de leur identité sociale. C’est en effet à travers la communication que se développe cette construction identitaire. Or, depuis quelques années, les réseaux sociaux numériques sont devenus d’importants espaces de communication pour

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Öhman, Beatrice, and Emma Gustafsson. "Kompetensförsörjning till tjänster som kräver spetskompetens : Fokus på kommunal verksamhet belägen på landsbygden." Thesis, Högskolan i Skövde, Institutionen för handel och företagande, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-18570.

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Syfte: Syftet med uppsatsen är att öka förståelsen för hur en kommunal verksamhet på landsbygden, belägen nära en större stad, kan attrahera och behålla individer med spetskompetens. Detta då det råder kompetensbrist och demografiska förändringar. Vidare avser uppsatsen att undersöka vilka faktorer som kan påverka kompetensförsörjningen samt hur möjliga och befintliga arbetstagare uppfattar dessa. Med faktorer menas exempelvis belöningar, förmåner eller verksamhetens kommunikation med omvärlden. Teoretisk referensram: Den teoretiska referensramen bottnar i begreppen spetskompetens och kompeten

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Novák, Michal. "Komplexní marketingová strategie v online prostředí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223301.

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This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.

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Hartley, Philip David. "The development of an internal brand strategy for a post-merged organisation." Thesis, 2004. http://hdl.handle.net/10321/2137.

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Submitted in partial fulfilment of the requirements for the Degree of Masters in Business Administration, Durban Institute of Technology, 2004.<br>This thesis describes and analyses the integration process of mergers and acquisitions, which is often blamed for the failure of such undertakings. It explains the status quo for internal branding in general and in the environment of mergers and acquisitions. The two aspects are integrated in such a manner as to develop an internal brand strategy that resolves many of the common integration problems. Since the traditional focus on branding is

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Books on the topic "Internal brand strategy"

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Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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Frank, Andersen Tim, ed. Brand building on the Internet. Kogan Page, 2000.

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American Institute of Graphic Arts., ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. New Riders, 2006.

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American Institute of Graphic Arts, ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. New Riders Pub., 2003.

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H, Chasser Anne, ed. Domain names rewired: Strategies for brand protection in the next generation of the Internet. John Wiley & Sons, 2013.

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Faw, Larissa. How tweens & teens use social media and what brands are doing to intercept their attention. EPM Communications, Inc., 2009.

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John, Volkmann, ed. Momentum: How companies become unstoppable market forces. Harvard Business School Press, c2003., 2003.

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Brand Media Strategy Integrated Communications Planning In The Digital Era. Palgrave MacMillan, 2010.

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Mowat, Jon. Video marketing strategy: Harness the power of online video to drive brand growth. 2018.

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Twitter is not a strategy: Rediscovering the art of brand marketing. 2014.

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Book chapters on the topic "Internal brand strategy"

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Dong, Jing, and Xiao Wan. "A Economic Analysis of Internal Mechanism of Multi-brand Strategy." In LISS 2013. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40660-7_81.

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Feng, Ying. "Brand Marketing Strategy of Rural Tourism in the Era of Mobile Computer Internet." In Application of Intelligent Systems in Multi-modal Information Analytics. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-74811-1_52.

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Li, Yan, Yangyang Deng, Chunya Li, and Yang Yang. "Brand Shaping Strategy of Characteristic Towns Under the Background of “Internet +” Based on Rooted Culture." In Advances in Intelligent Systems and Computing. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-2568-1_130.

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Matiatou, Maria. "Internal Branding as Innovation Tenet." In Brand Culture and Identity. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7116-2.ch010.

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Innovation as a core value for most organizations is not simply the application of new technology to achieve a business goal: it must be directly expressed through brand experience. Brand driven innovation is human centric. New ideas require a welcoming organizational culture, positive mindsets and internal advocacy to grow. Businesses can really innovate when employees become their brand evangelists. In this chapter, we initially explore internal branding values and tactics. We assess its role as critical bridge over vision, culture and image gaps in case studies to bring awareness on success and risk factors. Employee perceptions of communication practices are captured and matched to aspiration, missions and organizational values. From this premise, we establish internal branding as practice that affects the company's ability to innovate effortlessly and organically. The strong liaison between diffusion of innovation and brand endorsement is confirmed, consolidating the vital role of internal branding in the implementation of an organization's business strategy.

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Matiatou, Maria. "Internal Branding as Innovation Tenet." In Enhancing Knowledge Discovery and Innovation in the Digital Era. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-4191-2.ch016.

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Innovation as a core value for most organizations is not simply the application of new technology to achieve a business goal: it must be directly expressed through brand experience. Brand driven innovation is human centric. New ideas require a welcoming organizational culture, positive mindsets and internal advocacy to grow. Businesses can really innovate when employees become their brand evangelists. In this chapter, we initially explore internal branding values and tactics. We assess its role as critical bridge over vision, culture and image gaps in case studies to bring awareness on success and risk factors. Employee perceptions of communication practices are captured and matched to aspiration, missions and organizational values. From this premise, we establish internal branding as practice that affects the company's ability to innovate effortlessly and organically. The strong liaison between diffusion of innovation and brand endorsement is confirmed, consolidating the vital role of internal branding in the implementation of an organization's business strategy.

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Mondal, Abu Sayeed, and Dilip Roy. "A Case-Based Identification of Internal and External Issues for Branding Strategies." In Cases on Branding Strategies and Product Development. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7393-9.ch001.

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In this chapter, the authors offer a strategic platform to pinpoint the variables for developing branding strategies. The case elicits the internal and external aspects of a brand. These two aspects are considered to be the starting point of the strategic roadmap to reach success. A detailed discussion on the brand's internal and external aspects has been made with the help of a successful case. However, the authors go beyond the identification of internal and external aspects of brands and suggest a scheme for arriving at branding strategies. Basically, these two aspects of brands have been matched and a four-cell strategic guideline has been developed. The authors call this four-cell strategic guideline C4 strategy matrix, wherein four types of branding strategies (Continuity, Caution, Change, and Correction) are available.

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Slavova, Milanka, and Neva Yalman. "Behavioral Branding as a Customer-Centric Strategy." In Customer-Centric Marketing Strategies. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-2524-2.ch019.

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Behavioral branding is an integral part of contemporary business strategy. It aims to align external brand promise with employees’ brand building. Two-way branding strategy reinforces the brand and increases customer satisfaction because people are the ones who convey the message regardless of their hierarchical level or job description. The purpose of this chapter is to provide conceptual discussion on the major issues of behavioral branding, to summarize the existing models so far developed in various conceptual and empirical studies, and to present the two-way branding strategy construct. It reviews the critical success factors of behavioral branding, and based on the arguments from the existing body of knowledge, presents strategy, internal communication, leadership, and the organizational culture as the most important and effective ones. Finally, the influence of behavioral branding strategy on the marketing and financial performance of the company is discussed.

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Slavova, Milanka, and Neva Yalman. "Behavioral Branding as a Customer-Centric Strategy." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch066.

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Behavioral branding is an integral part of contemporary business strategy. It aims to align external brand promise with employees' brand building. Two-way branding strategy reinforces the brand and increases customer satisfaction because people are the ones who convey the message regardless of their hierarchical level or job description. The purpose of this chapter is to provide conceptual discussion on the major issues of behavioral branding, to summarize the existing models so far developed in various conceptual and empirical studies, and to present the two-way branding strategy construct. It reviews the critical success factors of behavioral branding, and based on the arguments from the existing body of knowledge, presents strategy, internal communication, leadership, and the organizational culture as the most important and effective ones. Finally, the influence of behavioral branding strategy on the marketing and financial performance of the company is discussed.

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Sousa, Andrea, João Fernandes Thomaz, Eulália Santos, Aquilino Felizardo, and Carlos Francisco Silva. "The Perception of Employee Effect and Brand in Industry and Services." In Advances in Business Strategy and Competitive Advantage. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2963-8.ch006.

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Employee brand effect is a process that values the management of human resources in organizations and contributes to a real and concrete diagnosis of the relational environment inside organizations by promoting internal marketing in people management. This process results from the increase of actions in the domain of interpersonal relationships, which result from the informality of social exchanges in the organization. The present study covered 30 Portuguese organizations from the center region of Portugal in the services and industry areas that responded to a questionnaire survey measuring the process. The results show that in the industry sector there is a greater variation in the employee branding process through mentoring and helping relationships and also a greater variation in the organizational integration domain through the dynamics of interpersonal relationships, which consequently leads to the perception that employee branding effect is more positive in industry employees.

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Kaufmann, Hans Ruediger, and Agapi Manarioti. "Consumer Engagement in Social Media Platforms." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch025.

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If ‘to be social' is the sum of people's online interaction intentions, that can be monitored by marketers but not coerced, how can we make best use of these powerful new media? The answer lies in understanding the internal, psychological needs that are fulfilled by the social media and how they are demonstrated and testified by liking, sharing and engaging in general with specific pieces of content, while rejecting others. In this environment, marketers are called to develop a “brand as a person” strategy, in order for their brands to mingle and interact with consumers beyond the traditional marketing communication framework. In this chapter, we explore and discuss the strategic use of the social media as a concept that needs to be thoroughly understood but seemingly hasn't been yet by a large majority of marketers.

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Conference papers on the topic "Internal brand strategy"

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Yu, Xiaoyan. "The Interactive Strategy of Customer Brand Community Based on Brand Community Identity." In 2020 International Conference on E-Commerce and Internet Technology (ECIT). IEEE, 2020. http://dx.doi.org/10.1109/ecit50008.2020.00037.

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Grzesiuk, Kalina, and Monika Wawer. "EMPLOYER BRANDING THROUGH SOCIAL MEDIA: THE CASE OF LARGEST POLISH COMPANIES." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.42.

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The main purpose of this article is to evaluate the current state of network communication channels in an organization and to propose recommendations for their development as a part of external em-ployer’s brand-building strategy by an example of selected Polish enterprises. This paper reviews the social network tools used thus far by the 100 Largest Polish Private Companies listed in 2017 Forbes Magazine report. The analysis involves not only their Internet presence and the way these enterprises are presented but also the level of interactivity of their activities in selected social media (e.

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Fok, Wendy W. "The Internet of Things: Making Cities — AndThe Way They Use Technology — Smarter." In 2016 ACSA International Conference. ACSA Press, 2016. http://dx.doi.org/10.35483/acsa.intl.2016.49.

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Minerva Tantoco was named New York City’s first chief technology officer last year, charged with developing a coordinated citywide strategy on technology and innovation. We’re likely to see more of that as cities around the country, and around the world, consider how best to use innovation and technology to operate as “smart cities.”The work has major implications for energy use and sustainability, as cities take advantage of available, real-time data – from ‘smart’ phones, computers, traffic monitoring, and even weather patterns — to shift the way in which heating and cooling systems, landsca

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Mitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.

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Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial

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Fjeldberg, Egil Romsås, Yngve Bolstad Johansen, Lodve Hugo Olsborg, Geir Frode Kvilaas, Tor-Ole Jøssund, and Harish Datir. "X-RAY DIFFRACTION, X-RAY FLUORESCENCE, AND NEUTRON INDUCED SPECTROSCOPY BASED CORRECTION TO IVAR AASEN GEOMODEL: AN OILFIELD FROM THE NORWEGIAN NORTH SEA." In 2021 SPWLA 62nd Annual Logging Symposium Online. Society of Petrophysicists and Well Log Analysts, 2021. http://dx.doi.org/10.30632/spwla-2021-0042.

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Abstract:

The Ivar Aasen (IA) oilfield is located on the Gudrun Terrace on the eastern flank of the Viking Graben in the Norwegian North Sea. The field was discovered in 2008. The reservoir is located within a sedimentary sequence of Mid-Jurassic to Late-Triassic age, which consists of shallow marine to fluvial, alluvial, floodplain and lacustrine deposits overlying a regionally extensive, fractured calcrete interval. The sequence exhibits a complex mineral composition and is heterogeneous at a scale below that of a logging sensor. Shale layers, re-deposited shale and what was first believed to be redep

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