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Books on the topic 'Internal branding'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Kreutzer, Ralf T. Internal Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-06889-9.

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2

Schmidt, Holger J., ed. Internal Branding. Wiesbaden: Gabler, 2008. http://dx.doi.org/10.1007/978-3-8349-9550-6.

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3

Rößler, Ayla. Internal City Branding. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24588-7.

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4

Schottler, Bettina Karin. Internal Branding im Krankenhaus. Wiesbaden: Springer Fachmedien Wiesbaden, 2020. http://dx.doi.org/10.1007/978-3-658-31072-1.

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5

Saunderson, Lynda. An evaluation of an internal branding programme. [S.l: The Author], 2003.

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6

Schmidt, Holger J. Internal Branding: Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen. Wiesbaden: Gabler, 2007.

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7

Vallaster, Christine. Services branding: The role of leadership during the internal brand building process in multicultural organisations. Birmingham: Birmingham Business School, 2003.

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8

Nadyeina, Tatyana, Lyubov Goncharova, Oskar Goykhman, and Mariya Koshlyakova. Business communication in the service: documentary, speech, branding, and advertising technologies. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24602.

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Abstract:

Comprehensive study guide includes the basic content of a number of disciplines of the professional cycle, necessary for development of skills of referencing, annotating and composing business texts with the aim of providing intellectual services in the course of internal administration and promotion of the organization in the process of external communication. Meets the requirements of Federal state educational standard of higher education of the last generation. Designed for bachelors and masters in training areas "Service", "Advertising and public relations"; may be used when training in similar areas and obtaining additional education, as well as those who would like to work or works in the area of provision of services of an intellectual nature as administrators (secretaries and office managers), secretaries, assistants supervisor, speech writers or image-makers.

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9

Gerstman, Richard, and Herbert M. Meyers. Branding @ the digital age. New York: Palgrave, 2001.

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10

Chiaravalle, Bill. Branding for dummies. Hoboken, N.J: John Wiley, 2007.

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11

Chiaravalle, Bill. Branding For Dummies. New York: John Wiley & Sons, Ltd., 2006.

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12

Cocoran, Ian. The art of digital branding. New York, NY: Allworth Press, 2011.

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13

Ries, Al. The 22 Immutable Laws of Branding. New York: HarperCollins, 2002.

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14

Grams, Chris. The ad-free brand: Secrets to building successful brands in a digital world. Indianapolis, Ind: Que Pub., 2012.

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15

Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. New York: American Management Association, 2010.

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16

Mathieson, Rick. The on-demand brand: 10 rules for digital marketing success in an anytime, everywhere world. New York: American Management Association, 2010.

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17

Mathieson, Rick. The on-demand brand: 10 rules for building brands in an anytime, anywhere digital world. New York: American Management Association, 2010.

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18

Laura, Ries, ed. The 11 immutable laws of Internet branding. New York: HarperBusiness, 2000.

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19

Board, Conference, ed. Branding on site: Customer relationships in the digital marketplace. New York: Conference Board, 2001.

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20

Follow me!: Creating a personal brand with Twitter. Indianapolis, IN: John Wiley & Sons, 2012.

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21

McColl, Peggy. Viral explosions!: Proven techniques to expand, explode, or ignite your business or brand online. Franklin Lakes, NJ: Career Press, 2010.

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22

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. New York, NY: Palgrave Macmillan, 2014.

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23

Internet branding for lawyers: Building the client-centered website. Chicago, Ill: American Bar Association, 2012.

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24

Brand Avatar: Translating virtual world branding into real world success. New York: Palgrave Macmillan, 2009.

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25

1946-, Weiss Alan, ed. Million dollar web presence: Leverage the web to build your brand and transform your business. Irvine, Calif: Entrepreneur Media, 2012.

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26

City branding and new media: Linguistic perspectives, discursive strategies and multimodality. Houndmills, Basingstoke, UK: Palgrave Macmillan, 2014.

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27

Viral explosions: Proven techniques to expand, explode, or ignite your business or brand online. Franklin Lakes, NJ: Career Press, 2010.

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28

Cum să devii un Nimeni: Mecanismele notorietății, branduri personale și piața media din România. București: Humanitas, 2009.

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29

Branddigital: Simple ways top brands succeed in the digital world. New York, NY: Palgrave Macmillan, 2008.

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30

Keyes, Whitney. Five ways to amp up your marketing and accelerate business. Pompton Plains, NJ: Career Press, 2012.

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31

BrandDigital: Simple ways top brands succeed in the digital world. Basingstoke: Palgrave Macmillan, 2009.

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32

Adamson, Allen P. BrandDigital: Simple ways top brands succeed in the digital world. Basingstoke: Palgrave Macmillan, 2009.

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33

The better mousetrap: Brand invention in a media democracy. London: Kogan Page, 2013.

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34

Tuten, Tracy L. Advertising 2.0: Social media marketing in a web 2.0 world. Westport, Conn: Praeger Publishers, 2008.

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35

H, Chasser Anne, ed. Domain names rewired: Strategies for brand protection in the next generation of the Internet. Hoboken, N.J: John Wiley & Sons, 2013.

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36

Tuten, Tracy L. Advertising 2.0. Santa Barbara: Greenwood Publishing Group, 2010.

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37

American Institute of Graphic Arts., ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. Berkeley, CA: New Riders, 2006.

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38

American Institute of Graphic Arts, ed. The brand gap: How to bridge the distance between business strategy and design : a whiteboard overview. Indianapolis, Ind: New Riders Pub., 2003.

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39

Brands: Meaning and value in media culture. New York: Routledge, 2005.

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40

The ad-free brand: Secrets to building successful brands in a digital world. Indianapolis, Ind: Que Pub., 2012.

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41

H, Levine Edward, ed. Deep branding on the Internet: Applying heat and pressure online to ensure a lasting brand. Roseville, Calif: Prima venture, 2000.

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42

Faw, Larissa. How tweens & teens use social media and what brands are doing to intercept their attention. New York: EPM Communications, Inc., 2009.

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43

Baker, Bob. Poor Richard's branding yourself online: How to use the Internet to become a celebrity or expert in your field. Denver, Colo: Top Floor, 2001.

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44

How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que Pub., 2013.

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45

Rappaport, Stephen D. Listen first!: Turning social media conversations into business advantage. Hoboken, N.J: John Wiley & Sons, 2011.

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46

Branding Inside Out: Internal Branding in Theory and Practice. Kogan Page, Limited, 2017.

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47

KIMPAKORN, NARUMON. Service Brand Equity: The Linkage Between Internal and External Branding. VDM Verlag Dr. Müller, 2011.

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48

Leenhouts, Ellen, and Marc van Eck. Het succes van Internal Branding: Een sterk merk bouwen en onderhouden. ADFORMATIE, 2015.

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49

Rößler, Ayla. Internal City Branding: Ein empirisch validiertes Modell zur internen, identitätsbasierten Markenführung von Städten. Springer Gabler, 2018.

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50

Branding@thedigitalage. Basingstoke: Palgrave, 2001.

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