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Murphy, Melvin Murphy. "Internal Strategies for Assessing Organizational Communication Channel Effectiveness." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/3406.
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Evolving communication technology, the increased volume of information needed by businesses, and the intensified competitive environment have made internal company communication more critical to business success. The purpose of this multiple case study was to explore strategies used by managers and leaders of 3 law firms in the Commonwealth of Virginia for assessing the effectiveness of their organization's internal communication channels. The participating firms were recognized by their peers as being exceptionally well-managed. Data from interviews and company documents were analyzed through the conceptual lens of the channel expansion theory and the use of software coding to identify patterns and themes. Three important themes emerged: informal assessment strategies, indirect assessment strategies, and efficient versus timely assessments. The first theme suggested the effectiveness of an informal assessment strategy, depending on the size and complexity of the organization. The second theme reflected the effectiveness of an indirect assessment for organizations that lack the resources to support a more direct and specific assessment process. The third theme reflected the participants' perceptions of informal and indirect assessments may be more efficient, the feedback from the assessments are often less timely. Managers may consider these themes in formulating communication policies. The findings of this case study may have implications for positive social and economic change. Small professional service firms, such as legal firms, provide important services to individuals, families, and businesses in their community.
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Svensson, Niklas, and Olivia Gasnier. "Information strategies : A Qualitative study in the retail sector." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-186807.
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Purpose The goal of this research is to define top-down and bottom-up approaches as well as the communication processes and the information flow to see how it is used and matched with day-to-day activities in several retail stores. To meet this goal, the following research questions have been formulated: ● How do organizations use information strategies such as top-down and bottom-up management? ● What are the means to be used in information strategies so that the envisaged objectives can be achieved? Method To meet that objective, a study has been performed on seven store managers from seven different retail shops through interviews from which the empirical data has been gathered. The latter has been combined with a theoretical framework to achieve the purpose. Findings Based on the empirical results taken from the seven store managers, the authors were able to see and understand how each of them was using information strategies and what were the challenges and improvements related to it. Limitations The authors chose to limit their research to the retail industry in Sweden, therefore the outcome of this study cannot be applied to other industries or countries. Moreover, the interviews have been only given to store managers, which implies that the employees’ perspective on the subject is not analyzed here.
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Calheiros, Carmen Lúcia Nunes de Paula. "Estratégias sensíveis na comunicação organizacional o caso da campanha “uma vida leva à outra”." Universidade Federal de Juiz de Fora, 2015. https://repositorio.ufjf.br/jspui/handle/ufjf/193.
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Previous issue date: 2015-08-31<br>Esta dissertação objetiva analisar as causas e efeitos do emprego da afetividade na comunicação, sobretudo, na comunicação organizacional. Para a avaliação do objeto de estudo, utilizamos como procedimentos metodológicos uma ampla pesquisa bibliográfica, entrevistas qualitativas em profundidade e grupo focal, a fim de medir os efeitos da campanha de marketing interno da MRS Logística sobre os maquinistas – o maior contingente de empregados da empresa. Foram analisadas também as peças da campanha interna de sensibilização para as questões relativas à prevenção de acidentes do trabalho. Partindo das questões identitárias, notadamente da identidade brasileira, o estudo utiliza-se de elementos constituintes da identidade nacional – como a figura do Homem Cordial - para mostrar a importância que as mensagens que suscitam a emoção despertam no imaginário da recepção. O estudo sobre a história da ferrovia também nos permite considerar aspectos simbólicos e traços de identidade que reforçam a mensagem de fundo mais emotivo para esse público. Também a neurociência, os estudos do comportamento humano nas empresas e o apelo ao sensível nos ajudam a compor a pesquisa.<br>This assay aims to analyze the causes and effects of the use of affective communication, especially in organizational communication. For the assessment of the subject matter, we use as instruments a wide bibliographical research, qualitative in-depth interviews and focus groups in order to measure the effects of internal marketing campaign MRS Logística about drivers - the largest contingent of company employees. It also evaluates the parts of the internal campaign to raise awareness of the issues concerning the prevention of occupational accidents. Building on identity issues, notably the Brazilian identity, the study makes use of the components of national identity - as the figure of the man Cordial - to show the importance of the messages that arouse emotion awaken at the reception imaginary. The study on the history of the railroad also allows us to consider symbolic aspects and identity traits that reinforce the more emotional background message to that audience. Also neuroscience, the study of human behavior in business and appeal to sensitive help us compose the research.
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Muñoz, Gutiérrez Sebastian Alejandro. "Estrategia e implementación de la comunicación interna de crisis: la visión de los comunicadores organizacionales." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653867.
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La presente investigación analizará cómo la planificación y aplicación de la comunicación interna de crisis en una empresa de retail es empleada para difundir el plan de reactivación post-cuarentena a sus colaboradores. En la misma se identificarán los factores que influyeron en la elección de la estrategia y el desarrollo de su implementación desde la perspectiva de los comunicadores organizacionales. Para realizar el estudio con un diseño fenomenológico desde un paradigma interpretativo, la técnica de recolección de datos será la entrevista semiestructura. Los informantes de esta investigación serán los líderes del departamento de comunicación interna de la empresa de retail, dedicados al planeamiento e implementación del plan de comunicación, así como a los consultores de su agencia de comunicación interna, encargados de brindar soporte a la implementación del plan de reactivación post-cuarentena. Se realizará un análisis temático para analizar las entrevistas dado que permitirá buscar e identificar temas importantes para la descripción del fenómeno.<br>This research will analyze how the planning and application of internal crisis communication in a retail company is used to disseminate the post-quarantine recovery plan to its employees. It will identify the factors that influenced the choice of strategy and the development of its implementation from the perspective of organizational communicators. To carry out the study with a phenomenological design from an interpretive paradigm, the data collection technique will be the semi-structured interview. The informants of this investigation will be the leaders of the internal communication department of the retail company, dedicated to the planning and implementing the communication plan, as well as the consultants of its internal communication agency, responsible for providing support to the implementation of the post-quarantine recovery plan. A thematic analysis will be carried out to analyze the interviews given that will seek and identify important topics for the description of the phenomenon.<br>Trabajo de investigación
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Maluszynska, Anna, and Kristina Torstensson. "Strategies for establishing a new successful brand on the Swedish market." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2130.
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<p>Background: Companies establishing a new brand on the Swedish market have to face competition from already established brands. This makes it interesting to investigate which branding strategies companies use in order to establish a new successful brand. </p><p>Purpose: The purpose of the thesis is to investigate which branding strategies companies should use in order to establish a new successful brand on a competitive Swedish market. </p><p>Research method: The study was realized with the help of five qualitative interviews. These interviews were conducted at five diverse companies possessing recently established brands on a competitive Swedish market. </p><p>Results: Our investigation has lead to the formation of a model, which depicts the most important factors for the strategies that companies should use in order to establish a new successful brand on a competitive Swedish market. We have found that the starting point for these strategies should be the brand motto for product brands and the business concept for corporate brands, from which the core values and the positioning strategies should be derived. In order to communicate the brand to the market, the brand name is an important factor which should preferably be unique. The distribution is also an important factor for this communication, since the distributor is the ambassador who mediates the brand to the customer. The market communication in turn should in the first place consist of unconventional channels such as editorial text when possible. For companies possessing a large marketing budget, brand building commercial, for instance TV-commercial should also be invested in. The marketing communication serves as a means to gain good customer relationships. Finally, it is important to have a consistent branding strategy as well as an internal loyalty toward the brand.</p>
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Vicuña, Solari Alexandra. "Gestión de la comunicación interna y el clima organizacional para generar compromiso laboral." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653887.
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Frente al panorama actual de incertidumbre a causa de la pandemia del coronavirus, las organizaciones se han visto obligadas a adaptar sus estrategias y contenidos de comunicación a las altas necesidades de información por parte del público para mantener el compromiso de estos hacia la organización a la que pertenecen. La presente investigación plantea el análisis de la gestión de la comunicación interna corporativa y el clima organizacional para comprender el desarrollo del compromiso laboral de estos en una empresa de fabricación y venta de electrodomésticos. El motivo de esta yace en los recientes hallazgos sobre la relación de la felicidad percibida y generada en el entorno de trabajo y su posible relación con el compromiso de los colaboradores hacia la empresa, así como la relación de la comunicación interna con la construcción de un clima organizacional percibido como positivo. La metodología empleada será cualitativa, ya que se analizará la relación entre la comunicación interna y el clima organizacional, dos aspectos intangibles muy relevantes en cuanto a las relaciones laborales desde la perspectiva de los colaboradores, quien serán los entrevistados.<br>Faced with the current panorama of uncertainty due to the coronavirus pandemic, organizations have been forced to adapt their communication content and strategies to the high information needs of their different audiences to maintain their commitment to the organization. This research proposes the analysis of the management of corporate internal communication and the organizational climate to understand the development of their work commitment in a company that manufactures and sells household appliances. The reason for this lies in the recent findings on the relationship of happiness perceived and generated in the work environment and its possible relationship with the commitment of employees to the company, as well as the relationship of internal communication with the construction of a positive perceived organizational climate. The methodology used will be qualitative, since the relationship between internal communication and the organizational climate will be analyzed, two highly relevant intangible aspects in terms of labor relations from the perspective of the collaborators, who will be the interviewees.<br>Trabajo de investigación
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Fernandes, Angela. "O diálogo nas organizações: a ouvidoria interna sob a óptica das Relações Públicas." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-31082015-114214/.
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O Diálogo nas Organizações: a ouvidoria interna sob a óptica das Relações Públicas é resultado de um trabalho ligado à linha de pesquisa Políticas e Estratégias de Comunicação da Escola de Comunicação e Artes da Universidade de São Paulo. Ele reúne contribuições teóricas das áreas da Comunicação Organizacional e Relações Públicas com o objetivo de observar a comunicação interna como dimensão subutilizada nas organizações brasileiras diante dos desafios apresentados para a efetividade organizacional nos cenários complexos da alta modernidade. Neste sentido, adota-se a pesquisa qualitativa, como recurso metodológico exploratório para a análise de estudo de cinco casos representativos de organizações nacionais. Desta forma, observam-se as ouvidorias internas organizações públicas e privadas, como fenômenos do campo da comunicação organizacional contemporânea por meio de entrevistas semi-estruturadas com gestores, realizadas no período entre agosto a outubro de 2008, bem como sob o olhar de correntes teóricas da área das Relações Públicas estratégicas. As questões norteadoras apontam para interface e maior integração entre as atividades da ouvidoria interna e a comunicação. Os dados coletados nesta pesquisa contribuem para a discussão da comunicação organizacional interna compreendida em sua dimensão estratégica, mas também sociocultural na qual os indivíduos podem ressignificar suas perspectivas identitárias e o sentido de trabalho, considerando-a, ainda, como diálogo pressuposto na inter-relação entre organização e públicos internos.<br>The dialogue in the organizations: the internal ombudsman section under the view of the Public Relations is the result of a study linked to the research group Policies and Communication Strategies of the Communication and Art School of the São Paulo University. It gathers theoretical contributions from the Organizational Communication and Public Relations aiming at observing the internal communication as a sub-utilized dimension in the Brazilian organizations, which face the challenges presented for the organizational effectiveness within the complex scenarios of the post-modernity. Thus, the qualitative research approach is adopted as an exploratory methodological resource for analyzing five case studies which represent national organizations. This way, internal ombudsman sections of public and private institutions are observed, as phenomena of the contemporary organizational communication field, by means of semi-structured interviews made with managers between August and October 2008, as well as under the view of theoretical grounds of the strategic Public Relations area. The guiding questions point out to the interface and greater integration between the activities of the internal ombudsman section and communication. Data gathered in this research contribute for a discussion of internal organization communication understood not only in its strategic dimension, but also in its sociocultural dimension in which individuals can re-signify their identitary perspectives and the meaning of work, considering them as a presupposed dialogue in the inter-relation between organization and internal public.
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Hume, Jessica Mary. "Strategic internal communication in international non-governmental organisations." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24843.
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The role and importance of international non-governmental organisations (INGOs) has increased with globalisation and the growth of global institutions. Not only do INGOs play a major role in aid delivery in developing countries, they also serve as the voice of the people in the growing global governance system. Thus they have an increasing impact on the social and economic welfare of people around the world. For this reason, the performance and management of INGOs is vital. However, research on their management is lacking. INGOs possess unique characteristics including complex environments, value-based missions and no financial bottom line. Therefore, management practices, like internal communication, that are generally developed for for-profit organisations need to be evaluated for suitability within the INGO context. Strategic internal communication has been identified as driving organisational performance. Internal communication can be defined as strategic when its purpose is to align internal stakeholders with the organisation’s strategic intent. By facilitating strategic alignment, internal communication can play a critical role in organisational performance. Research on strategic internal communication is limited and virtually non-existent when considered within the INGO context. However, by considering communication management theory, strategic management theory and NGO management theory, it is possible to develop theoretical propositions on the strategic functioning of internal communication in INGOs. In particular, the theory suggests that a postmodern approach to strategic management and strategic internal communication can assist INGOs in addressing many of the challenges they face. This study explores the strategic functioning of internal communication in INGOs through exploratory, qualitative case studies. The evidence shows that internal communication in INGOs does not generally function strategically. However, the function is recognised as having potential to improve the performance of these organisations. In particular, there is support for the suitability of a postmodern approach to strategic internal communication in INGOs.<br>Dissertation (MPhil)--University of Pretoria, 2010.<br>Communication Management<br>MPhil<br>Unrestricted
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Tollstoy, Johanna, and Zara Thornsäter. "A Communicative Identity : A qualitative study of an organisation's creation and communication of their identity." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19092.
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Both as leader and employee you need a perception of the organisational identity. The purpose of this thesis is to identify leaders’ perception of using communication to develop and implement the organisational identity with the employees and also to identify how the internal work with the organisational identity can contribute in making the employees good ambassadors for the organisation. Data has been gathered through qualitative interviews with four leaders at a future large organisation. By connecting and analysing the empirical findings with relevant theories we came to the conclusion that the leaders’ percept the communication as vital and that they consider creating the foundation of the organisational identity as their responsibility. They value co-creation and an open communication with the employees. We make the conclusion that ongoing communication is essential for including employees in the development of the organisational identity and in making these good ambassadors.
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Tange, Lotte, Annika Löwgren, and Ted Jan Post. "Internal Corporate Communication : Aligning Employees for Strategic Sustainable Development." Thesis, Blekinge Tekniska Högskola, Institutionen för strategisk hållbar utveckling, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-16400.
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Making a societal transition towards sustainability is a global concern of ever increasing urgency. Succeeding in this mission requires all societal sectors to be on board and contribute. This thesis focuses on the transformation of the corporate sector, namely how Internal Corporate Communication (ICC), i.e. communication between senior management and employees, can be designed to engage employees in working with sustainability. This thesis uses a conceptual model developed for ICC and employee engagement and applies it in the specific context of ICC with regards to sustainability in medium- to large-sized companies in Northern Europe. Through interviewing practitioners working with ICC on sustainability in ‘model’ sustainability companies, the research aims to discern best practices on how to design ICC about sustainability to engage employees. The results show that ICC can be a useful tool when it comes to engaging employees in working with sustainability, and the findings are summarized as guidelines for content creation and methods to use to facilitate engagement creation for sustainability. The discussion elaborates on how these guidelines can be used together with the Strategic Sustainable Development approach to facilitate companies’ journeys towards sustainability.
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Chabane, Karim, and Diana Larsson. "Internal Communication Within and Between Two IT Departments : From a Managerial and Employee Perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-262758.
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Introduction (Purpose) - The main purpose for this study is to study internal communication challenges from a managerial and employee perspective in two interrelated IT departments. Furthermore this study aims to give suggestions for how organizations can improve their internal communication within and between departments. Design/methodology/approach - The research setting took place in a Swedish telecom company where data was collected during 10 weeks. An abductive scientific approach was used with an extension of mixed methods with a triangulation design. Interviews and survey were made to both managers and employees as primary data, whereas different kinds of observations, informal interviews and meetings, intranet and employee satisfaction scores were used as secondary data. Findings - Findings show several internal communication challenges, such as different definitions of what internal communication stands for, too many media channels put strains on the internal communication within and between IT departments which results in unsynchronization. The organizational structure itself creates internal communication challenges as a result of not sharing common goals and strategies, but also responsibility issues which leads to misunderstanding and conflicts. To improve internal communication challenges between the departments, some of the following examples were found; the need of overcoming unsynchronization, shared goals and strategies, common messages from head managers in order to reduce problems related to co-operation between the departments and desideration of an interactive communication tool. Practical implications – Deal with misunderstandings to prevent internal communication challenges. Interrelated departments should strive for alignment through common goals and strategies. More interactive communication tools such as social networks could promote more effective internal communication. Originality/value – Rich data collection by using mixed methods resulted in empirical findings that address internal communication challenges between two IT departments with an organizational structure that reminds of a line-and-staff organization from a managerial and employee perspective.<br><p>This thesis has been professionally proofread</p>
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Magnusson, Sara, and Andreas Johanssen-Hagen. "- Jag har en idé! - Vad sa du, sa du? : En studie om den kommunikativa förmågans betydelse för kreativitet i stora organisationer." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-31360.
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The purpose of this study is to gain understanding of how the communicative ability affects creativity in an organization. Qualitive research with semi-structured questions with a purpose of collecting material from four respondents. Research Question -How do large organizations work with the communicative ability? -How should organizations work with the communicative ability to increase the creativity among their employees? Conclusion: -Organisations should work with a communication strategy that allows the staff to be a part of the communication ability. -The organisation's staff should have an awareness of how the communication ability work and how to use it by example education. -Clear goals and visions where the staff knows its importance and feel an involvement in the organisation. -Organisations should have an open environment that allows the staffs ideas and creative suggestions. -Using various communication channels as individuals absorb information differently. -A creative channel, a digital tool where the staff can help with creative suggestions. -A leadership that will help the staff to engage in the communication ability.<br>Syftet med studien är att få en förståelse om hur den kommunikativa förmågan påverkar kreativiteten i stora organisationer. En kvalitativ forskningsmetod med deduktiv ansats och semi-strukturerade intervjumetoder har använts i uppsatsen. Forskningsfrågor -Hur arbetar stora organisationer med den kommunikativa förmågan? -Hur ska organisationer arbeta med den kommunikativa förmågan för att öka kreativiteten? Slutsats: -Organisationer ska arbeta med en kommunikationsstrategi som tillåter personalen att vara en del av den kommunikativa förmågan. -Organisationens personal ska ha en medvetenhet om hur den kommunikativa förmågan fungerar samt hur den ska användas genom exempelvis utbildningar. -Tydliga mål och visioner där personalen vet sin betydelse och kännner en delaktighet i organisationen. -Organisationer ska ha ett öppet klimat som tillåter personalens idéer och kreativa förslag. -Att använda varierande kommunikationskanaler eftersom individer tar åt sig information olika. -En kreativitetskanal, ett digitalt verktyg där personalen kan bidra med kreativa förslag. -Ett ledarskap som hjälper personalen att engagera sig i den kommunikativa förmågan.
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Govender, Thomas. "Changing employee behaviour through strategic communication." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/29699.
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Businesses that actively engage in integrated internal communication practices should theoretically be more likely to foster employee engagement during change management interventions. Competitive forces and a dynamic business environment compel most organisations to continuously review the relevance of their current business operating model. As a result, organisations develop new strategies or revise existing ones. Part of the change management process of executing a strategy is the ability to communicate it to employees, in a manner that ensures alignment between strategy and employee. The communication process therefore must seek to effect behavioural changes among its recipients. This paper investigates the practices of a business unit of an organisation in the financial services sector which has recently undertaken an extensive strategic communication exercise. Through a series of survey questions and interviews, the research seeks an answer to the question of whether integrated internal communication initiatives are effective in changing employee behaviour. Furthermore, the report investigates the forces that either inhibit or promote internal communication; and engages communication practitioners to determine whether return on investment metrics are implemented that link internal communication initiatives to financial performance. Results from the research revealed that strategic communication does have the capacity to affect employee engagement, but if left unchecked, factors such as language, distance and education have the capacity to inhibit effective communication initiatives. Furthermore, the absence of financial metrics and indicators related to the strategic communication initiative render it improbable to determine a return on investment for the internal communication initiative.<br>Dissertation (MBA)--University of Pretoria, 2012.<br>Gordon Institute of Business Science (GIBS)<br>unrestricted
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Guild, Justin M. "Extending situational theory to internal publics : Q methodology within a strategic management process." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1397374.
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This Q study revealed how dominant coalition members of an Indianapolis, Ind. —based non-profit organization approached and interpreted problems within a strategic management process — a necessary area to study in pubic relations considering the dearth of research of internal publics within the field.The same forty-eight statement Q sort was used in two time periods to track movement of communication behavior among members: a pre-sort before the process and a post-sort at the end.Using a public relations theory, the situational theory of publics, as a framework, the Q sort was aligned with the theory's dependent variables of active and passive communication behavior. The data from the completed Q sorts was then entered into the PQMethod software. Four factors were identified in the pre-sort, and two factors were identified in the post-sort.Findings indicate that the four pre-sort groups lacked consensus in their behavior on how to approach problems. However, the two post-sort groups exhibited a change in behavior, showing consistency in their interpretation of problems. In the context of this research, dominant coalition members can be segmented by their communication behavior, not just by their positions inside an organization.<br>Department of Journalism
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Gaultier, Sydney. "Interculturalité et pluralité interne : incidences intergénérationnelles et représentation topique des mécanismes de défense et stratégies de coping." Thesis, Grenoble, 2012. http://www.theses.fr/2012GRENH035.
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Les recherches en psychologie clinique interculturelle décrivent avec pertinence les aménagements psychiques et/ou psychopathologiques engagés par les processus acculturatifs. Cependant, se pose la question de la façon dont les différentes cultures au carrefour desquelles se situe un sujet vont interagir entre elles au sein même de l'individu. Ainsi, la rencontre des cultures ne se produit pas uniquement dans le champ social, mais aussi dans l'espace psychique, de sorte que l'interculturel ne décrit pas simplement un phénomène extérieur, mais plus singulièrement une composition subjective. Pouvons-nous produire une représentation topique de cette pluralité interne ? Que nous apporterait-elle dans la compréhension du sujet interculturel ? Afin de répondre à ces questions, nous proposons une approche interdisciplinaire et transversale entre ces deux « commutateurs » du social en l'individu que sont le Surmoi et l'habitus. La modélisation d'un « acteur pluriel » (Lahire, 2001), à l'image des matrices de socialisation et espaces sociaux auxquels il participe, servira de socle à partir duquel nous penserons la pluralité interne du sujet interculturel. Les dispositifs de régulation psychique (mécanismes de défense et stratégies de coping) seront nos indicateurs. Notre étude porte sur la comparaison de sujets (N=497) autochtones et issus d'une immigration, en fonction de l'aire géographique et culturelle d'origine et du degré d'ascendance immigrée. Nos résultats concordent globalement avec l'hypothèse d'un sujet interculturel sur le modèle d'un acteur pluriel. Cette perspective nous permet de proposer une représentation topique de l'incidence de l'interculturalité comme pluralité interne, mais aussi, à un niveau empirique de dégager une représentation dynamique des incidences de l'immigration sur les sujets qui en sont issus<br>Research in intercultural clinical psychology describes the psychic and/or the psychopathological changes incurred by the acculturation process. However, the question arises of how different cultures will interact with each other within the psychological space of the individual. Thus, the meeting of cultures does not only occur within the social field, but also within the psychicological space. The intercultural aspects do not simply refer to an outside reality, but more particularly to a subjective experience. Can we produce a representation of this internal plurality? What would be its contribution in understanding the intercultural domain? To answer these questions, we propose a transversal and interdisciplinary approach that strives to understand how the two social "switches" of the individual operates, that is the superego and the habitus. The modeling of a "plural actor" (Lahire, 2001), in the image of socialization matrices and social spaces to which he belongs, will serve a basis from which the internal plurality of cultures will be addressed. The regulatory mechanisms of the psychic (the defense mechanisms and the coping strategies) will be our indicators. Our study focuses on the comparison between non-immigrant and immigrant individuals (N=497), in function of their geographical and cultural origin, and the degree of immigrant descent. Our results are consistent with the hypothesis according to which an intercultural topic should be integrated in the model of a plural actor. This perspective allows us to provide a clear picture of the impact of multiculturalism as internal plurality, but also to generate a dynamic representation of the effects of immigration on related topics
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Menclová, Eliška. "Interní komunikace jako součást komunikační strategie Národní galerie." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203766.
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The thesis deals with the issue of internal communication at the National Gallery in Prague. The first part is focused on theoretical concepts, historical development and definition of the substance and means of internal communication. The essence of the work consists of situational analysis of current conditions at the National Gallery in Prague in terms of internal communication, with an emphasis on conceptual changes and communication strategy. The conclusion of the analytical part is dedicated to the evaluation of questionnaire survey, formulation of the strategy and design of communication plan, concrete activities and recommendations in the internal communication according to particularity of public cultural sector.
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Seeley, Amanda Janette. "Power and Trust/Transparency: A Force to Be Reckoned With When Applied to Internal Strategic Communication In the Department of Defense." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3286.
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This Master's thesis sets out to learn why internal strategic communication is not improving as quickly as one might hope in one office of the Department of Defense. Many articles support the need for improved internal strategic communication. But during the author's summer internship, she noted the communications team struggled to make this happen. The author therefore wondered why these communication professionals were not successful. What is hindering their success? Two earlier research papers showed trust, transparency, leadership, diversity and conflict were all connected to internal strategic communication- either positively or negatively. But one new theme arose from these studies: that of power. The current study employs an exploratory case study to look more closely at why power may be a factor- as well as exploring any other possible reasons in order to answer why internal communication is not improving very quickly in this one office. Current and former members of a strategic communication team were asked for their opinions through open ended survey questions about experiences they had illuminating these concepts. Those responses were triangulated with documents and participant observation. This study illustrates that themes including lack of trust, transparency, empowerment, and inappropriate use of power, all play a role in the success or failure of internal strategic communication. The literature helps explain why these themes are having such an impact.
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Zezulka, Vojtěch. "Analýza komunikační strategie uvnitř společnosti TNT Express spojené se změnou identity značky." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201581.
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The objective of this thesis is to analyze the communication strategy within TNT Express and its critical evaluation. The theoretical part is devoted to marketing and its tools, the brand and its importance and corporate identity and its ingredients. I introduce the company TNT Express and its strategy in the practical part. It is followed by the SWOT analysis. Then I analyze various communication activities related to the change of the brand identity. Based on identified problems that have arisen with the change in the company I will propose their solution.
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Fenton, Dennis, and Jesper Gardeblad. "Intranätets betydelse för organisationskultur och intern kommunikation : En fallstudie om anställdas upplevda användbarhet av intranätet som information- och kommunikationsverktyg." Thesis, Högskolan i Gävle, Media- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36235.
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Anställdas upplevda användbarhet av intranät som informations- och kommunikationsverktyg En enkätstudie i samarbete med ICA Gruppen AB om hur intranätet Worknet används och upplevs ur ett medarbetarperspektiv. En organisation ställer höga krav på den interna kommunikationen. Den ska fungera väl, inspirerande och felfritt. En intern kommunikation som är effektiv har förmågan att ge de anställda en möjlighet att kommunicera med varandra. Den förmågan skapar en vi-anda. Detta gäller även om alla inte befinner sig på samma plats. Syftet med studien är att undersöka hur intranätet upplevs på ICA Gruppen AB från medarbetarnas perspektiv. Vad kan förbättras och förändras? På vilket sätt använder man intranätet och kan intranätet stärka den organisationskultur som lever inom ICA Gruppen AB? Studien utfördes med ett enkätformulär. Vi valde att lägga 14 enkätfrågor på intranätet som anställda fick möjlighet att svara på. De allra viktigaste resultaten som kom fram i studien var att majoriteten var nöjda med intranätet. Dock vill respondenterna se en förbättrad sökfunktion, både grafiskt och tekniskt. Intranätets nuvarande utformning bidrog till en viss “vi-känsla” inom organisationen men de fanns synpunkter där bland annat mer lokala nyheter efterfrågades. Man ville bygga ut den interna sidan med mer riktade nyheter. Resultatet visar att intranätet stärker organisationskulturen.
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Hui, Chui Ying. "Broadcast algorithms and caching strategies for mobile transaction processing." HKBU Institutional Repository, 2007. http://repository.hkbu.edu.hk/etd_ra/781.
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Zapletal, Vojtěch. "Návrh konceptu účinné vnitrofiremní komunikace v mezinárodním korporátu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-403846.
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Hlavním cílem předkládané absolventské práce je na základě kritické analýzy stávajícího stavu vnitrofiremní komunikační strategie, navrhnout žádoucí změny podporující efektivní vnitrofiremní komunikaci ve zvoleném mezinárodním korporátu.
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Larsson, Victor, and Douglas Lindberg. "“Hej då Landstinget!” : En kvalitativ studie om tolkandet av kommunikationen i samband med organisationsförändringen inom Region Uppsala." Thesis, Uppsala universitet, Medier och kommunikation, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-341697.
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This study focuses on how the internal communication within Region Uppsala and their administrations has been conducted and perceived during 2017 as the organisation went from being the county of Uppsala to becoming Region Uppsala. The goal and the research questions have been to understand how internal stakeholders interpret the strategic change communication from the management of Region Uppsala and how the management also interpret their own communication. The study relies on three main questions which has been - What goals have the management of Region Uppsala had with the communication during the change? - How has the management of Region Uppsala interpreted the communication during the change? - How has internal stakeholder interpreted the communication during the change? The study uses Laurie K. Lewis (2011) studies of organisational change as a theoretical framework while the study also has a perspective on communication as sense making and constitutive of the organisation, which has helped to clarify the meaning of strategic communication. The methods being used has been qualitative interviews as well as a qualitative content analysis of printed material. The results from the empirical data shows that it is within the interpretation of communication that meaning is created and that meaning can differentiate depending on the interpretation. This study contributes to the field of strategic communication and strategic communication during change.
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Gnojek, Michaela, and Emelie Ljungblad. "Kommunicerad Talang : Kartläggning och utvärdering av Talang 2010´s externa kommunikation." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-8915.
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This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010’s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect. For studying the strategic communication interviews was held with the Marketing Director of Talang 2010, a person in the marketing workgroup in Kalmar and an expert in management and communication strategies. This showed that the Marketing Director of Talang 2010 and the person in the workgroup in Kalmar had another view of the result than the receivers. They felt that they had accomplished their goals by reaching out to more people than before and having more people in the audience than last year, but the survey shows that the public wanted more information about the event. By using contextually different strategies Talang 2010 reached the same result in Kalmar as in Stockholm with a full crowd during all the audition days. With the budget that was available for this year Talang 2010 could have a good use of cheaper options like internet or word of mouth to reach out to even more people.
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Fichet, Hugues, and Laurent Giraud. "How the information flow is processed in project-based companies compared to others and how it affects strategic drift." Thesis, Umeå University, Umeå School of Business, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1255.
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<p>In a competitive environment which needs constant strategic adaptation, the companies look for the best way to stick to markets’ trends. The way the company is organized can optimize both the required strategic adaptation and the performance of the human capital by enhancing the flow of information for instance.</p><p>Some companies are organised in a very special way and adopt a project-structure. We therefore have inquired about these project-structures and their ability to favour communication in order to enable better performance. Then comes the reason for our work, we wonder: How is information flow processed in project-based companies compared to others and how it affects strategic drift?</p><p>Existing theories concerning strategy, communication and organisation has been confronted in order to create an original lens through which we look at companies. Based on this lens are qualitative interviews led to collect empirical data from two hierarchical levels in four companies with very different businesses.</p><p>After analysis, the study shows that the strategic drift is well known by companies. Good communication is recognised as a way to tackle this strategic drift and is high on companies’ agenda. The project-structure owns several assets (like customization, size and resilience) which make it better to process information flow and which eventually reduce or eliminate the strategic drift. Yet, classical organisations and project-structures seem to create synergy for a company which uses adequately both, regarding the type of business.</p>
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Mendoza, Kelly Marie. "PROTECTION AND EMPOWERMENT: EXPLORING PARENTS' USE OF INTERNET MEDIATION STRATEGIES WITH PRETEENS." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222156.
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Mass Media and Communication<br>Ph.D.<br>This document presents a dissertation research study that examined parents of preteens and the protectionist and empowerment Internet mediation and media literacy strategies they reported using to guide their child's use of the Internet. Parents' use of protectionist and empowerment strategies, their confidence level in enacting these strategies, their attitudes about efficacy of these strategies, and the relationship among their attitudes about children's use of the Internet to these areas were examined. The study used an online survey (N=236) of parents who have preteens with Internet access at home, and parent interviews from a sample of the survey respondents (N=40), to gather data from a nationwide sample of parents. Parents were asked questions about their use of, confidence in, and perceptions of effectiveness of protectionist and empowerment Internet mediation strategies, what topics related to Internet use they have discussed with their child, and overall their attitudes about the Internet and children. The survey results show that the majority of parents use a combination of protectionism and empowerment strategies, but more heavily use protectionist Internet mediation overall. Parents reported high confidence in using most of the strategies, with slightly less (but still notably high) confidence in using empowerment strategies. Even though parents reported feeling confident using empowerment strategies, they used them much less than protectionist strategies. Protectionist strategies were also ranked as more effective than empowerment ones. Parents' attitudes about the Internet were also associated with behaviors. Parents' level of comfort in using the Internet and computers was positively associated with their overall engagement in their preteens' Internet use, whether protectionism or empowerment. Parental attitude about the Internet being a good place for their child was associated with the likelihood to use protectionist strategies. However, parents who did not believe the Internet was a good place for their kids tended to talk about more Internet behavior topics with their child. The interviews with parents revealed a typology of protectionist and empowerment strategies with three major themes and several subthemes. The first theme included strategies for monitoring the Internet, the second illustrated the types of protectionist and empowerment behaviors parents use, and the third theme encompassed the values that emerged regarding parents' family communication and roles, comparisons to other families, and hopes about the potential benefits of the Internet in their child's life. Among the three themes parents voiced their life experiences, feelings, and concerns and how those influenced their decisions around protectionism or empowerment. Similar to the survey results, the interviews show that most parents used protectionist strategies, with the most widely used strategies including "POS" (parent over shoulder), and having the child use the Internet in a public space in the home. Few parents who were interviewed co-surf online with their preteens, ask questions about the websites their kids visit, or encourage their kids to create things online. However, parents who worked in fields related to media and technology were more likely to use empowerment strategies. The interviews revealed that parents' use of protectionist or empowerment strategies is complex, and is interwoven with their attitudes, values, concerns, and hopes for the potential of the Internet for their child. This study challenges the field to consider four myths about parents and Internet mediation, including: 1) Parents are either protectionist or empowerment, but not usually both; 2) Parents who are more confident using Internet mediation strategies will use them more often; and 3) Parents who think the Internet is not a good place for kids are more likely to use protectionist strategies; and 4) Parents who are uncomfortable with technology are more likely to use protectionist strategies. Possible reasoning for these misconceptions about parents, and how this speaks to research in the field, are explored. This study encourages parent media literacy education efforts to include a balance and progression in protectionist and empowerment strategies by proposing a Stair Steps of Parent Internet Mediation framework. This framework explains an aspirational process for parent education around the Internet to guide future efforts for those who work in parent media literacy education.<br>Temple University--Theses
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Alves, Joana Cristina Correia. "A importância da comunicação interna e das atividades de Team Building." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2012. http://hdl.handle.net/10400.5/5131.
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Tese de Mestrado em Comunicação Social na especialização de Comunicação Estratégia<br>A presente dissertação de Mestrado analisou a estratégica de comunicação interna adotada pela Vodafone Portugal, assim como o nível de importância dado às atividades de Team Building na respetiva organização.
As atividades de Team Building estão a obter cada vez mais importância no seio das organizações, por alegadamente assegurarem a melhoria do ambiente de trabalho e conduzirem a uma maior produtividade dos seus colaboradores. Por sua vez, a comunicação interna é uma das variáveis que promove o compromisso dos funcionários e serve ainda para dar a conhecer os objetivos, visão e missão da empresa.
Em termos metodológicos, recorreu-se ao método do estudo de caso, à técnica de inquérito por questionário e à pesquisa bibliográfica.<br>This research aims to analyze the process strategic communication in Vodafone Portugal, as well the importance of team building in this organization.
Team Building activities are gaining increasing importance within organizations for allegedly ensure the improvement of the working environment and hence lead to higher productivity of their employees. In turn, internal communication is one of the variables that promotes commitment of staff and further serves to inform about the goals, vision and mission of the company.
A case study, a questionnaire survey and documentary research were used to accomplish this objective.
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Ribeiro, Luis Miguel Silva. "From a project to an organisation: a Strategic Communication’s approach." Master's thesis, Faculdade de Ciências Sociais e Humanas, Universidade Nova de Lisboa, 2014. http://hdl.handle.net/10362/12175.
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Relatório de Estágio apresentado para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Ciências da Comunicação, área de especialização em Comunicação Estratégica<br>The concept of Strategic Communication has been gaining ground in the organisational world, namely in the financial and banking industry. Companies can no longer sustain a simply tactical communication function and turn to a more strategic approach, in order to properly manage the organisation’s identity, Image and reputation, to increase employees’ identification and to help them in pursuing its mission.
This report aims at providing an overview of traineeship carried out at the Marketing and Communications department of BNP Paribas Securities Services in Lisbon, highlighting the challenges faced and the solutions adopted. Taking into account that the organisation is a recent one, and built upon a non-traditional business model, the report looks into the emergence and evolution of the communication processes over the implementation of the organisation, while stressing the need for a more strategic approach to communication. After an analysis of the current situation and employees’ perception of communication phenomena within the organisation, this report pin points the areas that need closer attention in terms of communication, in order for the organisation to become increasingly more coherent and purposeful. Finally, it summarises a learning experience and unveils the path travelled by a changing organisation towards building and implementing a Strategic Communication function.
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Králíková, Zuzana. "Komunikační strategie CuteShop s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-16772.
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This diploma thesis examines the current communication strategy in a company which is doing an on-line business. It lists recommendations, how this strategy should be changed. It shows communication strategy, communication mix, Internet marketing and on-line business in the theoretical part. In the practical part is a description of communication strategy on a specific company CuteShop s.r.o. Survey was carried out in the practical part to examine the customers opinions about the used communications strategy. At the end of this diploma thesis are all the recommendations, how should the company make the communication strategy better to attract more costumers.
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Ye, Jiali. "Maintaining Online Friendship: Cross-Cultural Analyses of Links among Relational Maintenance Strategies, Relational Factors, and Channel-Related Factors." unrestricted, 2006. http://etd.gsu.edu/theses/available/etd-10092006-150113/.
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Thesis (Ph. D.)--Georgia State University, 2006.<br>1 electronic text (153 p.) : digital, PDF file. Title from title screen. Jaye Atkinson, committee chair; Cynthia Hoffner, Yuki Fujioka, Merrill Morris, Elisabeth Burgess, committee members. Description based on contents viewed Mar. 26, 2007. Includes bibliographical references (p. 115-135).
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Broklová, Jaroslava. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224398.
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The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-able segment is chosen. The last part of the thesis evaluates the current state of the communication mix and based on the results of the second part of the thesis a new communication mix of reconditioning studio Figuraline is proposed.
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Benešová, Eliška. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317065.
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This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Ho, Lap-hang Charles. "A comparison of business strategies between Microsoft and Netscape on the Internet browser market /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19877699.
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Kepekci, Ali Caglar. "A content analysis of value-based advertising strategies on the Internet." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1730.
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Gulliksson, Peder, and Jonathan Riis. "A case study of IoT companies active in the Swedish market; online marketingstrategies and online communication." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34959.
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Měřička, Radim. "Komunikační strategie pro firmu Chytej.cz." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222399.
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The thesis deals with potentialities of a company, whose activities are focused in the intrnet environment. Together with maintaining a fisherman portal, the company is involved in producing instructional and narrative movies with fishing themes. In the thesis, different ways to approach special interest groups are discussed, as well as different means of advertising services to these groups. The thesis concludes in several proposals, that may result in the company growth.
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Nordfjell, Josefin, and Viktoria Lindqvist. ""Det ska kännas i hjärtat" : En fallstudie om medarbetares föreställningar om Umeå universitet, den interna kommunikationen samt hur den bidrar till dessa föreställningar." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-118930.
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“You have to feel it in your heart - a case study of the employees perception about Umeå university, the internal communication and how the communication contributes to this perception”. This study is based on that deficiency is common in internal communication in a authority that consists of several different units and different occupational levels. In an authority there is variety of units, employees with different occupational levels, a hierarchical structure and laws and regulations that must be followed. Because of these characteristics, a clear internal profile might be of extra importance. The internal profile will reflect the external perception, the authority’s image. This study examines how the internal communication of an authority like Umeå University works. The aim was to find out the employees perception of Umeå University and what their perceptions of the internal communication are. The method to examine this has mainly been based on group interviews conducted with focus groups representing different occupational levels. In summary the interviews indicate that there is a common perception of the university's identity among the different occupational levels. For example, words like: young, wide, open and norrländskt. These words were not based on any official core values of the university but were brought up by the participants. Umeå university have a vision which all participants had seen before and recognized, "The University of Umeå face the future with boundless knowledge". But they found it hard to grasp the vision with related goals, they felt overall and difficult to apply in their daily work. The results showed that the focus groups believe that there are many different subcultures at Umeå University. One reason for the formation of subcultures may simply be that Umeå University is an authority and there are certain factors that affect the University's properties. Keywords: Internal communication, organizational communication, organizational identity, organizational culture, communication process, vision, subculture.
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Holmberg, Simon. "Intern kommunikation inom Svenska Handelsbanken AB, utifrån ett kontorschefsperspektiv : Vikten av organisatorisk strategi och kultur för den interna kommunikationsprocessen." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-166735.
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Bakgrund och Problem: Banker spelar en viktigt roll i det finansiella systemet. Tidigare finansiella kriser och skandaler har ofta relaterats till bristfällig hantering av strategi och intern kontroll inom banker. Vikten av en väl fungerande intern kontroll inkluderande intern kommunikation inom banker har därmed blivit allt större. Det är genom den interna kommunikationsprocessen som organisationers strategiska mål och värderingar tydliggörs för anställda, vilket utgör grunden för dess företagskultur. Att uppnå en effektiv intern kommunikation som både engagerar och inkluderar anställda blir idag allt viktigare i och med den höga förändringstakt och osäkerhet som präglar samhället. Syfte: Syftet med denna uppsats är att genom ett kontorschefsperspektiv undersöka hur Svenska Handelsbanken AB:s interna kommunikationsprocess beskrivs, samt hur den relaterar till bankens företagskultur och dess övergripande strategi. Metod: För att besvara studiens frågeställning har författaren utfört semi-strukturerade intervjuer med sex (6) kontorschefer inom Svenska Handelsbanken AB. En kompletterande dokumentstudie av utvalda dokument utgivna av banken har därtill undersökts för att öka studiens trovärdighet. Empirin har analyserats utifrån teori inom ämnen såsom strategi, företagskultur och organisatorisk kommunikation. Slutsats: Studien visar att intern kommunikation är ett komplext område att hantera inom Svenska Handelsbanken AB. Organisationens decentraliserade struktur tillför ett stort egenansvar för respektive kontor att utveckla dess interna kommunikation. Studien visar att de intervjuade kontorscheferna har god förståelse och kunskap angående bankens strategi, mål och värderingar. Detta uppnås genom en flexibel två- samt tre-vägs kommunikation inom banken. Resultaten indikerar även att daglig praxis inom kontoren i vissa fall går före mer formella policys.<br>Background and Problem: Banks play an important role in the financial system. Previous financial crises and scandals have often been related to inadequate management of strategy and internal control within banks. The importance of an effective internal control and thus internal communication within banks has therefore become ever greater. It is through the internal communication process that organizations’ strategic goals and values are made clear to employees, which forms the basis of their corporate culture. Achieving effective internal communication that both engages and includes employees is becoming increasingly important, considering the high rate of change and uncertainty that characterize the society. Aim: The purpose with this study is through a perspective of office managers to investigate how Svenska Handelsbanken AB’s internal communication process is described, as well as how it is related to the banks corporate culture and its strategic goals and values. Method/Empirics: To answer the aim of the study the author has performed semi-structured interviews with six (6) office managers working for Svenska Handelsbanken AB. Additionally a document study of selected documents was done to reinforce the credibility of the study. The empirical data has been analyzed through theoretical subjects such as strategy, corporate culture, and organizational communication. Conclusion: The study shows that internal communication is a complex area to handle within Svenska Handelsbanken AB. The decentralized structure of the organization adds responsibility for each office to develop its internal communication. The study shows that the interviewed office managers have a good understanding and knowledge of the bank’s strategy, goals, and values. This is achieved through a flexible two- and three-way communication process. The results also indicate that, in some cases, daily practice within the offices precedes more formal policies.
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van, der Schans Caitlin. "Visual Change Management in Dutch Retail Organizations : an Exploratory Study on Using Visualizations as a Strategic Tool During Change." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42869.
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Background: Organizations today are having to initiate the necessary changes as they are pressured to keep up with market environments that often yield unpredictable and complex events. When initiating, and more importantly, attempting to implement these changes, the theory states that 70% of these efforts fail. One of the reasons behind this high rate of failure is the ineffective internal communication during strategic change, which results in misunderstandings and perhaps even resistance among employees. Here, building on previous research, it is argued that visual management can play an important role. However, the current theory lacks empirical research that investigates or examines the current usage of visualizations as a strategic tool during change, as the majority focuses on providing literature reviews or theoretical frameworks. Research question: To what extend do organizations use visualizations within the process of organizational change? Purpose: The purpose of this dissertation is to get a better understanding of the usage of visualizations as a strategic tool during the process of organizational change. Method: In order to fulfil the purpose of the thesis and to be able to explore the research question, a quantitative research design was chosen. The data for this thesis was collected through a web-based questionnaire among organizations situated in The Netherlands. A specification was made towards organizational structure whereas the retail sector can be characterised as having multiple hierarchical levels. The survey consisted of three parts each dedicated to a sub-question relating to the main research question. In total, 282 respondents participated in the research. Theoretical framework: An overview of the current literature is provided starting with describing the topic of change, where several aspects such as the factors supporting and hampering change and the process of strategic change are discussed. In addition, a specification is made towards communication, where especially internal communication during change is highlighted. The final component in this theoretical framework is visualizations, which is discussed by summarizing what the current theory states regarding characteristics, types, strategic usage and the field of visual management. All of this through a strategic scope and within the setting of organizational or strategic change. Findings: In this dissertation, it was discovered that a very low amount of organizations perceives their change efforts to be successful. This may be due to things not always going according to plan, where interestingly, a high number of organizations did state that plans are created during strategic or organizational change. Secondly, the data showed how organizations are already showing a significant use of visualizations as a strategic tool during change. However, the more ‘complex’ visualizations scored noticeably lower on usage and frequency. Lastly, within the findings of this thesis it became apparent that organizations perceive the usage of visualizations during change to be very positive. Especially high numbers were found on how using visualizations can lead to employees better understanding why the changes are needed.
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Kozáková, Andrea. "Návrh komunikační strategie pro obchodní firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222090.
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The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.
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Platen, Sara von. "Intern kommunikation och meningsskapande vid en strategisk organisationsförändring : en studie av Sveriges Televison." Doctoral thesis, Örebro University, Department of Humanities, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-827.
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<p>Abstract</p><p>Planned change and change-related communication are perceived very differently by the members of an organization. Strongly varying perceptions of new tasks, work processes and goals make joint action difficult and cause the failure of many change initiatives. The purpose of this study is to investigate how internal communication and sensemaking processes contribute to the perception of strategic change among the members of a public service organization. The following questions are answered: How does the management plan and perform internal communication during a strategic change of the Swedish public service television company Sveriges Television (SVT)? How do the members of the organization make sense of a strategic change and the internal communication related to the changes that are planned and carried out?</p><p>A social constructivist perspective combined with theories of sensemaking, communication, social identities, roles, groups, power and status constitutes the analytical framework. The investigation is designed as two case studies of the SVT production facilities in Malmö and Örebro. The empirical material consists mainly of personal interviews. Written documents and observations have also been used. The case studies took place between 2002 and 2004. Some main conclusions are as follows:</p><p>1) Internal communication is central for how members of an organization make sense of, and participate in, major change. Yet, not even in ideal communication situations do the employees experience that the information has been sufficient and that they have been included in the change process. There are thus reasons for more balanced expectations of what is possible to achieve with internal communication during strategic change. 2) The most influential factor determining how people make sense of change-related communication is the practical everyday reality that constitutes their frames of reference. The reluctance to consider, and act upon, how other individuals conceive of a situation leads to misdirected internal communication and gaps of understanding. 3) Organizational identities, group membership, roles and status function as frames of reference when employees make sense of changes. But irrespective of whether the changes take place on an organizational, departmental or group level, personal identities are the most influential frames of reference for interpreting organizational change. The investigation thus establishes an order of precedence for frames of reference that has important implications for internal communication during strategic change.</p><p>The thesis contributes to sensemaking theories by demonstrating their extensive ability to explain mutually related phenomena, such as attention, resistance and self-fulfilling prophecies. The apparent ability to explain basically all sensemaking-related issues in organizations, and thus leading to reductionism, is also concluded to be one of the weaknesses of the theories. By connecting sensemaking theories with roles, social identities and power, the study contributes to clarifying the frame concept.</p><p>Key words: internal communication, sensemaking, strategic change, public service, Sveriges Television, frames of reference, organizational identity, roles, status.</p><p>Kontakt: saradalfelt@yahoo.se</p>
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Beckman, Caroline, and Stina Steen. "Hur intern och extern kommunikation bidrar till företags strategiska hållbarhetsarbete : En kvalitativ flerfallstudie av hur e-handelsföretag kommunicerar internt och externt med intressenterna kund och stat." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-148950.
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Bakgrund: I dagens samhälle blir hållbarhet allt viktigare, vilket innebär att företag måste ta ett större ansvar när det kommer till hållbarhet. Det har i tidigare forskning inte framkommit hur e-handelsföretag i Sverige kan kommunicera hållbarhet med kund och stat. Genom intern och extern kommunikation vill vi undersöka hur den kommunikationen kan bidra till företags strategiska hållbarhetsarbete. Forskningsfrågor: Hur kommunicerar företagen sitt hållbarhetsarbete internt? Hur kommunicerar företagen och staten med varandra vid olika förändringar? Hur sker kommunikationen av hållbarhet mellan företagen och kund? Hur reagerar företagen strategiskt på den externa kommunikationen? Syfte: Syftet med uppsatsen är att förstå och analysera hur intern och extern kommunikation kan bidra till e-handelsföretags strategiska hållbarhetsarbete genom att jämföra två företag. Slutsats: Resultatet av studien visar att intern och extern kommunikation bidrar till företags strategiska hållbarhetsarbete. Det är viktigt för företag att ha en tvåvägskommunikation med staten, för att på så sätt hålla sig uppdaterad om nya lagar eller förordningar införs. Att använda kommunikationskanaler för att kommunicera företags hållbarhet till kund samt att lyssna på kunders efterfrågan är ytterligare en slutsats om företags externa kommunikation. Vidare bidrar den interna kommunikationen till företags strategiska arbete, genom att ha bra hållbarhetsrutiner och processer så kan företag snabbt reagera på det som kommuniceras externt. Kunskapsbidrag: Genom att belysa vilken roll den interna och externa kommunikationen har och hur viktigt det är att kommunicera med sina externa intressenter bidrar studien till en ökad förståelse hur intern och extern kommunikation kan bidra till företags strategiska hållbarhetsarbete.<br>Background: Today, sustainability is of more importance, which means that companies must take a bigger responsibility when it comes to sustainability. In previous research, no one has studied how Swedish e-commerce can communicate sustainability to customers and government. Through internal and external communication, we want to examine how this type of communication, can contribute to a corporate strategic sustainability work. Research questions: How do the company communicate sustainability internally? How do the company communicate with the government when it comes to changes? How do the company communicate sustainability with customer? How does the company react strategically on external communication? Aim: The aim of this study is to understand and analyze how internal and external communication can contribute to corporation´s strategic sustainability work by comparing two companies. Conclusion: The result of the research shows that internal and external communication contributes to corporate strategic sustainability work. It is important for companies to have a two-way communication with the government, in order to be updated if new laws or regulations are introduced. Using communication channels to communicate corporate sustainability work to customers as well as listening to customer demand, is another conclusion regarding corporate external communication. Furthermore, internal communication contributes to corporate strategic sustainable work, by having good sustainability routines and processes, can companies quickly respond to what is communicated externally. Research contributions: By highlighting the role of internal and external communication and the importance of communicating with its external stakeholders, the study contributes to an increased understanding of how internal and external communication can contribute to a corporation´s strategic sustainability work.
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Bodin, Carolina. "Kommunikationens roll i kvalitetsutvecklingsprocesser." Thesis, Mittuniversitetet, Institutionen för kvalitets- och maskinteknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-40263.
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Den här studien har tittat närmare på kommunikationens roll vid kvalitetsutvecklingsprocesser, framförallt när det gäller strategisk kommunikation och i vilken utsträckning det tillämpas internt. Trots den allmänt utbredda vetskapen om att kommunikation är en nödvändig faktor i kvalitetsutveckling är det inte självklart hur och varför strategisk kommunikation ska ingå i kvalitetsutveckling. Studien granskar fyra olika organisationer inom privat och offentlig verksamhet för att ta reda på hur och till vilken grad man involverar kommunikationsavdelningen i arbetet med kvalitetsutveckling. Studien tittar även på varför det ser ut som det gör och vilka konsekvenser förfarandet medför. Då kvalitetsutveckling alltid handlar om någon form av förändring är det särskilt viktigt att arbeta strategiskt med kommunikationen för att bidra till tryggare medarbetare i ett så tidigt skede som möjligt. Det är viktigt att det finns ett starkt stöd hos ledningen och att kommunikationen prioriteras. Studien visar att det behövs mer kunskap, kontinuitet och rutiner för att bedriva ett framgångsrikt strategiskt kommunikationsarbete vid kvalitetsutvecklingsprocesser.<br>This study has focused on the role of communication in quality development processes, especially in terms of strategic communication and to what extent it is applied internally. Despite the widespread knowledge that communication is a necessary factor in quality development, it is not obvious how and why strategic communication should be included in quality development. The study examines four different organizations within the private and public sector to find out how and to what extent the department of communication is involved in the work of quality development. It examines why it looks like it does and what consequences the procedure entails. As quality development always is about some form of change, it is especially important to work strategically with communication to contribute to the feeling of comfort amongst employees at the earliest possible stage. It is important that there is strong support from the management and that communication is prioritized. The study shows that more knowledge, continuity and routines are needed to conduct successful strategic communication work in quality development processes.<br><p>2020-06-26</p>
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Mendlíková, Iva. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225324.
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Diplomová práce se zaměřuje na analýzu současné marketingové strategie společnosti Erasmus Life Lisboa. Specifikuje faktory jak vnitřního tak vnějšího okolí, které ji nejvíce ovlivňují. Na základě výsledků těchto analýz navrhuje změny v uplatnění marketingových přístupů
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Ahad, Diana, and Anisa Jusic. "Kommunikationsprocessen av strategiska frågor : En studie av fyra storbanker." Thesis, Linköpings universitet, Företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-63278.
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Bakgrund och problem: Intresset för organisationen som ett socialt system har ökat uppmärksamheten av organisationens inre förhållanden och kommunikationen internt. I många organisationer avsätter ledning ofta mycket tid åt formulering av strategiska frågor, som inte kommuniceras ut tillräckligt och därmed inte används av medarbetare. För att medarbetare inte ska uppfatta strategier som innehållslösa är det viktigt att kommunikationsprocessen preciserar och konkretiserar strategin. Arbetsprocessen har utvecklats och idag ställs det höga krav på kunskap hos medarbetare, vilket i sin tur ställer krav på ökad information. Det innebär att det har blivit allt viktigare att medarbetare är involverade i organisationens mål och förhållningssätt till olika frågor. De flesta organisationer klagar på dålig kommunikationsförmåga, chefer klagar på att informationen inte når fram till medarbetare och att dessa inte följer riktlinjerna, medan medarbetare klagar på att beslut och information inte kommuniceras tillräckligt till dem. Synen på kommunikation ger ofta en bild av att kommunikation är något enkelt, där det sända och det mottagna meddelandet är identiska med varandra. Detta leder till en övertro på den egna kommunikationseffektiviteten i organisationen. Syfte: Syftet med studien är att beskriva den interna kommunikationsprocessen av strategiska frågor samt att bedöma dess effektivitet. Metod: Det här är en studie av fyra storbanker, som bygger på kvalitativ metod, där fyra intervjuer har ägt rum på ledningsnivå och fyra intervjuer på lokalnivå. Slutsatser: Studien har kommit fram till att väldigt lite ansträngningar läggs ned på att kommunicera strategiska frågor från ledningsnivå till lokalnivå. Kommunikationen sker via enkla kanaler, främst via intranätet, med förutsättning att medarbetare korrekt ska förstå budskapet. På grund av budskapets komplexitet och de enkla kanaler som används, finns det risk att budskapet misstolkas på lokalnivå. Motivation i kommunikationsprocessen spelar en viktig roll, men tyvärr motiverar bankerna sina medarbetare i begränsad omfattning. Kommunikationsprocessen av strategiska frågor utgör idag en linjär kommunikation, som behöver effektiviseras. För att effektivisera kommunikationsprocessen behövs andra kommunikationskanaler, klarare budskap och mer motivation. Det krävs en nätverksbetonad syn på kommunikation.<br>Background and problem: The interest of the organization as a social system has increased the attention of the organization's internal relationships and internal communication. In many organizations management often spend much time on formulation strategic issues, which is not communicated sufficiently and thus not used by employees. In order that employees shall not perceive strategies as vacuous, it is important that the communication process clarifies and concretes the strategy. The process of work has been developed and today there is a high demand of knowledge among employees, which in turn need increased information. This means that it has become increasingly important that employees are involved in the organization's goals and approaches to different issues. Most organizations are complaining of poor communication ability, managers are complaining that the information does not reach the employees and that these do not follow the guidelines, while employees are complaining that decisions and information are not sufficiently communicated to them. The view of communication often gives a picture of communication being something simple, where the send and the received message is identical to one another. This leads to an over-reliance of the communication effectiveness in the organization. Objective: The aim of this study is to describe the internal communication process of strategic issues and to assess its effectiveness. Method: This is a study of four universal banks, which is based on a qualitative approach, where four interviews have taken place at management level and four interviews at local level. Conclusion: The study has concluded that very little attempt is made to communicate strategic issues from management level to local level. Communication takes place through simple channels, primarily through the intranet, with the condition that employees will correctly understand the message. Because of the complexity of the message and the channels used, there is a risk that the message will be misinterpreted at the local level. Motivation in the communication process plays an important role, but unfortunately the banks motivate their employees to a limited extent. The communication process of strategic issues represents today a linear communication, which needs to be more effective. To make the communication process more effective requires other communication channels, clearer message and more motivation. A network approach of communication is needed.
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Janczukowicz, Ewa Czeslawa. "QoS management for WebRTC : loose coupling strategies." Thesis, Ecole nationale supérieure Mines-Télécom Atlantique Bretagne Pays de la Loire, 2017. http://www.theses.fr/2017IMTA0010/document.
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Depuis plusieurs années, on observe une multiplication des services de communication en temps réel de type Over-The-Top (OTT). Ces solutions utilisent l¿Internet « best-effort » et s¿adaptent aux fluctuations du réseau. Néanmoins, il est discutable que l¿approche OTT soit suffisante pour fournir une qualité de service de communication acceptable quelles que soient les conditions réseaux. Dès lors, est-il possible d¿utiliser l¿assistance réseau pour améliorer la qualité de service des solutions OTT ?Pour traiter cette question, nous étudions tout d¿abord les solutions OTT, et particulièrement la technologie WebRTC. Nous identifions trois stratégies de couplage lâche qui permettent de tirer parti des mécanismes réseaux pour améliorer la qualité de service des solutions OTT.Nous vérifions la pertinence de ces stratégies dans le contexte de la gestion du trafic. On identifie deux approches de gestion du trafic adaptées à WebRTC : 1) qui assure des délais d¿attente courts quel que soit le trafic ou 2) qui isole le trafic sensible. On évalue ces solutions et leur impact sur WebRTC, pour les réseaux d¿accès filaire (uplink, ADSL et fibre). Les résultats obtenus montrent que les pratiques actuelles de gestion du trafic ne sont pas adaptées au trafic WebRTC. De plus, les solutions proposées assurent plus d¿équité entre le trafic WebRTC et TCP et elles permettent d¿éviter que le trafic WebRTC soit désavantagé et elles améliorent la qualité de communication.Enfin, ces solutions de la gestion du trafic sont positionnées dans le contexte des stratégies de couplage proposées. A partir de là, on fournit des recommandations pour améliorer la qualité WebRTC avec l¿assistance du NSP<br>The number of real-time Over-The-Top (OTT) communication services has increased in the recent years. OTT solutions use the best-effort Internet delivery and rely on mechanisms built into the endpoints to adapt to underlying network fluctuations. Nevertheless, it is questionable if this approach is enough to provide acceptable quality of communication regardless the network conditions. Therefore, can network assistance be used to improve the quality of OTT real-time communication services?To address this question, we study OTT solutions with a focus on WebRTC. We identify three loose coupling strategies that leverage network mechanisms for improving OTT communication services quality.We verify the pertinence of these coupling strategies in the context of traffic management. We identify two approaches of traffic management solutions adapted to WebRTC traffic: 1) aiming at assuring lower queuing delays regardless the traffic or 2) isolating the sensitive traffic. We study the impact of identified traffic management solutions on WebRTC for wireline access networks (uplink, ADSL and fiber). The obtained results show that current Internet engineering practices are not well adapted to the WebRTC traffic, but are optimized for TCP traffic. Furthermore, the proposed solutions ensure more fairness between WebRTC and TCP flows and consequently enable avoiding WebRTC traffic starvation and improve the overall quality of the communication.In the final analysis, the evaluated traffic management solutions are positioned in the context of identified coupling strategies. Based on this assessment, we provide recommendations of improving WebRTC quality with the assistance of NSP
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Karlsson, Sabina, and Marie Magnusson. "Genom vilka strategier använder gamla medier de nya? : En kvalitativ studie om TV-aktörernas användande av sociala medier." Thesis, Karlstads universitet, Fakulteten för ekonomi, kommunikation och IT, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7766.
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Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social media Number of pages: 54 Authors: Marie Magnusson och Sabina Karlsson Tutor: Karin Fast Course: Media and Communication Studies C Period: Spring 2011 University: Karlstad University Purpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media. Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4. Main results: Our result is that there isn’t any big difference between SVT and TV4 in the way they’re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don’t have to think about it. Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television.<br>Titel: Genom vilka strategier använder gamla medier de nya? En kvalitativ studie om TV:aktörernas användande av sociala medier Antal sidor: 54 Författare: Marie Magnusson och Sabina Karlsson Handledare: Karin Fast Kurs: Medie- och kommunikationsvetenskap C-nivå Period: Våren 2011 Universitet: Karlstads Universitet Syfte/Mål: Syftet med den här studien är att undersöka vilka strategier och varför två svenska TV-aktörer, SVT och TV4, använder sig av sociala medier. Vår förtida uppfattning är att SVT som public servicebolag och TV4 som kommersiell aktör kan ha olika syften med sitt användande av sociala medier. Metod: Kvalitativa intervjuer har gjorts med informanter från SVT och TV4. Resultat: På vilket sätt och vilka sociala medier man använder sig av verkar i grunden vara det samma hos båda aktörerna, SVT och TV4. Men SVT måste mer specifikt se efter att reklam inte existerar, medan TV4 som är kommersiella inte behöver rätta sig efter det. Nyckelord: Sociala medier, konvergens, kommersialisering, kommunikation, Internet, public service, television.
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Syed, Muhammad Fahad. "Various resource allocation and optimization strategies for high bit rate communications on power lines." Phd thesis, INSA de Rennes, 2010. http://tel.archives-ouvertes.fr/tel-00480261.
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Ces dernières années, le développement des réseaux de communication indoor et outdoor et l'augmentation du nombre d'applications conduisent à un besoin toujours croissant de transmission de données à haut débit. Parmi les nombreuses technologies concurrentes, les communications par courant porteur en ligne (CPL) ont leur place en raison des infrastructures déjà disponibles. La motivation principale de cette thèse est d'augmenter le débit et la robustesse des systèmes CPL à porteuses multiples afin qu'ils puissent être utilisés efficacement dans les réseaux domestiques et pour la domotique. Le thème de ce travail de recherche est d'explorer différentes approches de modulation et de codage de canal en liaison avec plusieurs schémas d'allocation et d'optimisation des ressources. L'objectif est ici d'améliorer les capacités des CPL et d'être concurrent face aux autres solutions de communication à haut débit et de faire face efficacement aux inconvénients inhérents au réseau d'alimentation. Un certain nombre de stratégies d'allocation des ressources et d'optimisation sont étudiées pour améliorer les performances globales des systèmes CPL. La performance d'un système de communication est généralement mesurée en termes de débit, de marge de bruit et de taux d'erreur binaire (TEB) de la liaison. La maximisation de débit (RM) est étudiée pour les systèmes OFDM (en anglais orthogonal frequency division multiplexing) et LP-OFDM (en anglais linear precoded OFDM) sous la contrainte de densité spectrale de puissance (DSP). Deux contraintes différentes de taux d'erreur ont été appliquées au problème RM. La première contrainte est la contrainte de TEB crête où toutes les sous-porteuses ou séquences de précodage doivent respecter le TEB cible. Avec la deuxième contrainte, contrainte de TEB moyen, différentes sous-porteuses ou séquences de précodage sont affectées par des valeurs différentes de TEB et une contrainte de TEB moyen est imposée sur le symbole complet OFDM ou LP-OFDM. Les algorithmes d'allocation sont également proposés en prenant en compte les gains de codage de canal dans le processus d'allocation des ressources. En outre, un nouveau schéma de minimisation de TEB moyen est introduit qui minimise le TEB moyen de systèmes pour un débit donné et un masque imposé de DSP. Pour l'allocation des ressources dans un système à porteuses multiples, il est généralement supposé que l'état du canal (CSI) est parfaitement connu par l'émetteur. En réalité, les informations de CSI disponibles au point d'émission sont imparfaites. Aussi, nous avons également étudié des schémas d'allocation des ressources dans le cas de systèmes OFDM et LP-OFDM en prenant compte, et de manière efficace, les impacts des estimations bruitées. Plusieurs chaînes de communication sont aussi développées pour les systèmes OFDM et LP-OFDM.
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Li, Yingying. "Examining Stakeholder Relationships in Chinese Public Relations Practice: A Case Study of LinkedIn China and Its Sub-Brand Chitu." BYU ScholarsArchive, 2016. https://scholarsarchive.byu.edu/etd/6025.
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This qualitative, single case study research analyzes the stakeholder relationship cultivation strategies employed by LinkedIn China and its sub-brand Chitu. It also examines the extent to which the propositions of stakeholder theory and relationship management theory are applicable in a Chinese public relations context. Observations were made through analysis of documentation, interviews, direct observations and participant-observation. The results show that stakeholder theory and relationship management theory alone could not adequately explain the ways in which LinkedIn China and Chitu establish and maintain relationships with their stakeholders. This research discovered that additional theories are needed to explain LinkedIn China's success in relationship building. These theories include the Arthur W. Page Society's Building Belief Model and its Page principles; moreover, relationships between LinkedIn China and its stakeholders were forged and cultivated through CEO communication, personal influence, and issues management. The study also reviews how Guanxi, as an evolving cultural factor, affects LinkedIn China's decision-making and public relations strategies. Finally, this study offers practical insights for foreign organizations that need to nurture relationships with stakeholders in China.
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Moravec, Michal. "Firemní kultura m&m Arts." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-222814.
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The master´s thesis analyses company culture of m&m Arts which effects on e-market and application of the latest trends in image, psychology, communication and so one. The object of this business work is modern conception of company culture which bring much more comfort for all customers and improve relations between customers and company. The product of this work is more new customers and company visibility.
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Hjärne, Jessika, and Elin Bergh. "Skapa ditt digitala skyltfönster : En studie om skapandet och betydelsen av dendigitala identiteten i mediebranschen." Thesis, Linnéuniversitetet, Institutionen för samhällsvetenskaper, SV, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19407.
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Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit’s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We’ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We’ve used Bauman’s theory about consumer society, Montoya’s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material. We’ve found that a digital identity plays animportant role in the professional context in the media industry and cansometimes be crucial if a person gets a job or not. The first thing to do whenbuilding a digital identity is to find your core value, set goals and define thetarget audience in order to adapt to this when you convey your message. It’salso important to choose the right channel to carry the message through. Thedigital identity also needs to be updated and maintained regularly.