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Journal articles on the topic 'Internal communication strategies'
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Ali, Bayad Jamal, Govand Anwar, Bayar Gardi, et al. "Business Communication Strategies: Analysis of Internal Communication Processes." Journal of Humanities and Education Development 3, no. 3 (2021): 16–38. http://dx.doi.org/10.22161/jhed.3.3.4.
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Mazzei, Alessandra, and Silvia Ravazzani. "Internal Crisis Communication Strategies to Protect Trust Relationships." International Journal of Business Communication 52, no. 3 (2014): 319–37. http://dx.doi.org/10.1177/2329488414525447.
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Gottfried, John, Laura DeLancey, and Amanda Hardin. "Talking to Ourselves: Internal Communication Strategies for Reference Services." Reference & User Services Quarterly 54, no. 3 (2015): 37–43. http://dx.doi.org/10.5860/rusq.54n3.37.
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Pellegrino, Giuseppina. "Intranet-based internal communication: routines, knowledge transfer and learning strategies." International Journal of Human Resources Development and Management 4, no. 4 (2004): 390. http://dx.doi.org/10.1504/ijhrdm.2004.005046.
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Стефанова, Dimitrina Stefanova, Василев, and Valentin Vasilev. "Strategies for the development of internal communication in public organization: practical aspects and theoretical dilemmas." Central Russian Journal of Social Sciences 11, no. 2 (2016): 86–93. http://dx.doi.org/10.12737/19383.
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Human resources management has changed considerably for the recent years. Crisis situations of various natures are the major factors of development of the science of management. 
 The subject of this article is the role of crisis and efficient human resources management in the modern organization and the specific role of internal communications. The authors prove that the strategy of internal communications should be an indivisible part of the PR-strategy and HR-strategy. Stages of strategy development and features of the communication audit in public institutions are revealed.
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de Vries, Marit, Bill Rowson, and Xandra Vasse. "The impact of internal communication on customers’ perception of revenue strategies." Research in Hospitality Management 10, no. 2 (2020): 69–74. http://dx.doi.org/10.1080/22243534.2020.1869458.
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Sterling, Lisa. "You’re talking but is anyone listening? Connecting and communicating with employees in a hyper-connected world." Strategic HR Review 16, no. 5 (2017): 211–15. http://dx.doi.org/10.1108/shr-06-2017-0034.
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Purpose The purpose of this case study is to outline the internal communication strategies, tools, techniques and messages that can help organizations to foster transparent, deliberate communication with employees. Design/methodology/approach The author synthesizes three years of learnings and internal research, including regular focus groups and surveys with employees at all levels, to identify the specific steps organizations can take to achieve open and regular communication – and engage employees across the organization. Findings The case study explains key areas to connect and communicate with employees. Practical implications The author believes that the lessons and tactics described in this case study can be applied in all organizations. Originality/value The case study provides a unique set of lessons and best practices the author has uncovered firsthand which organizations can use to shape their own internal communications strategies and boost employee engagement.
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Maier, Carmen Daniela, and Mona Agerholm Andersen. "Strategic internal communication of corporate heritage identity in a hypermodal context." Corporate Communications: An International Journal 22, no. 1 (2017): 36–59. http://dx.doi.org/10.1108/ccij-09-2015-0059.
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Purpose The purpose of this paper is to explore how corporate heritage identity (CHI) implementation strategies are communicated by Grundfos, a 70-year-old global company from Denmark, in their internal history references. Design/methodology/approach Drawing on an interdisciplinary methodological framework related to heritage identity communication, hypertextuality, and multi-modality, it proposes a multi-leveled analysis model through which communicative strategies are explored at the level of four semiotic modes (written text, speech, still image, and moving image) and at the level of their hypermodal interplay. Findings This exploratory case study explains how CHI implementation strategies are communicated in accordance with the potential and constraints of semiotic modes and hyperlinking affordances. The analytical work suggests that the management employs complex CHI implementation strategies in order to strengthen organizational identity and to influence employees’ identification with the company across past, present, and future. Research limitations/implications By examining the semiotic modes’ interconnectivity and functional differentiation in a hypermodal context, this paper expands existing research by extending the multi-modal focus to a hypertextual one. Originality/value By exploring CHI implementation strategies from a hypermodal perspective and by providing a replicable model of hypermodal analysis, this paper fills a gap in the heritage identity research. Furthermore, it can also be of value to practitioners who intend to design company webpages that strategically communicate heritage identity implementation strategies in order to engage the employees in the company’s heritage.
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Daniel, Moise, Georgescu Bogdan, and Zgură Daniel. "Strategies for Interactive Communication, with External and Internal Stakeholders, in Events’ Marketing." Procedia - Social and Behavioral Sciences 46 (2012): 5361–65. http://dx.doi.org/10.1016/j.sbspro.2012.06.439.
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Zaumane, Ieva. "STRATEGIC INTERNAL COMMUNICATION: ANALYSIS OF THE PRACTICE OF REGIONAL HIGER EDUCATIONAL INSTITUTIONS OF LATVIA." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 28, 2021): 551–63. http://dx.doi.org/10.17770/sie2021vol6.6415.
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In the organization's strategic management, internal communication is one of the main components enabling the strategic management process to be carried out. Its role is important in both the planning and implementation of the strategy. Still, in practice, the internal communication’s potential remains untapped, resulting in the pursuit of organizations' strategic objectives. In developing the doctoral thesis, the author has an interest in investigating not only businesses, but also higher education institutions (HEIs), as they are similar organizations to other sectoral institutions, and their processes must be similar. The purpose of this study is to analyse who currently manages the internal communication function of four Latvian regional universities and to what extent the internal communication can be considered strategic. The study reviews international literature on the strategic management of organizations and the strategic management of internal communication. It uses a combined research strategy involving questionnaires and semi-structured interviews with respondents indicating that their university has developed an internal communication strategy.The results show that the internal communication management practices of universities differ since some universities do not clearly define the purpose of internal communication, strategies, and plans, as well as those which merely indicate the existence of internal communication management practices. In all four universities, specialists carry out internal communication in the field of marketing, communication, or human resources management who demonstrate that private business practices are being applied – implementing internal communication in fragmented ways without acknowledging it as a management’s function. The research participants have indicated that internal communication should be managed by the administrative vice-rector. Since the analysed articles show that the employee responsible for the internal communication function should be part of the decision-making process, more in-depth research should be continued which would allow making conclusions whether the administrative vice-rector at the university should take on the strategic management function of internal communication.
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Biletska, G., N. Кovtunovych, and N. Shkurenko. "Foreign experience of providing communication in state agencies." Legal horizons, no. 23 (2020): 102–6. http://dx.doi.org/10.21272/legalhorizons.2020.i23.p102.
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The article is devoted to practical aspects of implementation of communication strategies by the state agencies of foreign countries. The emphasized that current globalization processes in the information area, which take place in the international arena, actualize the introduction of effective communications, which play an important role in the internal and external interaction of state agencies with the public. In the article was emphasized that in order to systematically and clearly cover the activities of state agencies, as well as the objective perception and understanding of the population of the processes implemented in the field of public policy, informing the public about planned government initiatives, communication strategies are actively implemented. Also noted that in the countries of the European Union (hereinafter – the EU) communications are considered by the national institutions as a tool for foreign and security policy, international cooperation in the format of strategic partnership with a leading international target audience and regional cooperation with European countries. The authors determined the main tasks of realization of external and internal communications of state institutions. In particular, the ways of realization of communications by the state agencies in Norway, Great Britain and Estonia. The preference of modern advanced information communications in ensuring the interaction of state agencies and the public are outlined. As today society exists in the world of global communication, which includes not only traditional media, periodicals or television, but also social networks, information and communication interaction is becoming more important. Most foreign countries use popular social networks, such as Facebook, Twitter, Instagram, YouTube and others. It is concluded that the establishment of comprehensive, clear and strategic communication of state authorities of Ukraine with the international and national community, taking into account foreign experience and basic principles of government communication, is important for building a democratic state.
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Halpern, Megan, and Michael O'Rourke. "Power in science communication collaborations." Journal of Science Communication 19, no. 04 (2020): C02. http://dx.doi.org/10.22323/2.19040302.
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In this comment, we focus on the ways power impacts science communication collaborations. Following Fischhoff's suggestion of focusing on internal consultation within science communication activities, we examine the ways such consultation is complicated by existing power structures, which tend to prioritize scientific knowledge over other knowledge forms. This prioritization works in concert with funding structures and with existing cultural and social hierarchies to shape science communication in troubling ways. We discuss several strategies to address problematic power structures. These strategies may reveal and thus mitigate problems in individual collaborations, but these collaborations exist within a larger infrastructure in need of systemic change.
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Valadão, Maurício Benício, Valdir Inácio Do Prado Júnior, and Sebastião Benício Costa Neto. "Stress, Leadership Style and Internal Communication Among Teachers of a Higher Education Institution." Fragmentos de Cultura 27, no. 4 (2018): 518. http://dx.doi.org/10.18224/frag.v27i4.5797.
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This article aimed to understand the relation stress, leadership style and internal communication between management and teachers of a higher education private institution in the city of Goiânia-GO. To achieve this, the exploratory method was used, relying on the contribution of such teachers in a focal group. Through the results found, it is understood that the institution must elaborate a number of considerations towards the relation stress and internal communication. To do so, it is highlighted: the comprehension that the lack of a well structured internal communication fosters stress; and the use of strategies that contribute to the implementation of an effective internal communication.
 
 Estresse, Estilo de Liderança e Comunicação Interna entre Docentes de uma Instituição de Ensino Superior
 
 Este artigo buscou compreender a relação estresse, estilo de liderança e comunicação interna entre chefia e docentes de uma instituição de ensino superior privada na cidade Goiânia-GO. Para a sua consecução foi utilizado o método exploratório, contando com a contribuição dos docentes em um grupo focal. Por meio dos resultados encontrados, entende-se que a instituição deve elaborar um conjunto de considerações acerca da relação estresse e comunicação interna. Para tanto, destacam-se: a compreensão de que a falta de uma comunicação interna bem estruturada fomenta o estresse; e a utilização de estratégias que contribuam para a implementação de uma comunicação interna efetiva.
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Knott, Diana, and David Martinelli. "Communication Strategies for State Transportation Research Programs." Transportation Research Record: Journal of the Transportation Research Board 1924, no. 1 (2005): 52–58. http://dx.doi.org/10.1177/0361198105192400107.
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Transportation research is often open ended and difficult to measure in that its beneficiaries may not know how they have been served by research activities and results. This research project sought to ( a) obtain feedback from Ohio Department of Transportation (Ohio DOT) constituents; ( b) develop a strategic communication plan that supports Ohio DOT's overall mission and goals, keeping in mind research office resources; and ( c) develop a communication template that other departments of transportation could model or use. To accomplish those objectives, existing knowledge, attitudes, and behaviors concerning Ohio DOT's research office were obtained through a number of surveys. Those surveyed included the Ohio general public, internal DOT constituents (technical liaisons, administrators and directors, district deputy directors, district research contacts, and FHWA regional center directors), and external DOT constituents (consultants, contractors, transportation committee legislators, and college civil engineering department heads). In addition, a nationwide survey of department of transportation research office directors was conducted to determine the constituents with whom these offices communicate and the means by which they do so. Common areas of interest among constituents were identified; from those, key research-office message points were proposed, as were constituents’ preferred methods of receiving research office information. The study also found that most research office directors believed that they communicated well internally but did not communicate effectively to external audiences. Part of this problem could lie in their failing to utilize communication office personnel, who have the expertise and contacts to spread the word about transportation research.
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Parker, Patricia A., Joann Aaron, and Walter F. Baile. "Breast Cancer: Unique Communication Challenges and Strategies to Address them." Breast Journal 15, no. 1 (2009): 69–75. http://dx.doi.org/10.1111/j.1524-4741.2008.00673.x.
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Johansson, Catrin. "Research on Organizational Communication." Nordicom Review 28, no. 1 (2007): 93–110. http://dx.doi.org/10.1515/nor-2017-0203.
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Abstract Swedish research on organizational communication is characterized by empirical, qualitative research. The tradition of holistic and profound case studies is strong. In this article, a wide definition of organizational communication is employed, including research focusing on both internal and external communication. Research themes and methods are reviewed and discussed. The majority of the studies concern public information, including health communication and crisis communication. Particularly, scholars have studied planning and evaluation of information campaigns concerning health, traffic and environment; and more recently, authority communication during major crises in society. Research focusing on organizations’ internal communication includes topics such as superior-subordinate communication, organizational learning, sensemaking, communication strategies and communication efficiency. Strengths and weaknesses following from this empirical case study research tradition are highlighted. Finally, the contribution of Swedish research in an international perspective is discussed.
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Tramontin Castanha, Eduardo, Ilse Maria Beuren, and Valdirene Gasparetto. "Influência da comunicação interna e do engajamento no desempenho de tarefas de servidores públicos." Las Relaciones Públicas en el nuevo milenio: retos y oportunidades 10, no. 20 (2020): 179–200. http://dx.doi.org/10.5783/rirp-20-2020-10-179-200.
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The involvement of employees with their activities in the work environment can instigate higher levels of commitment to the organization in which they work. Employee commitment can be instigated by adequate levels of internal communication (Walden et al., 2017). In view of the growing concern with the commitment and engagement of employees, managers responsible for internal communication need to know the communication processes so that they can develop strategies that contribute to the construction of engagement (Welch, 2012). The engagement of individuals at work is frequently addressed in the literature as to its effects, but its background is little explored, especially in specific fields, such as in the public area. Thus, this study analyzes the influence of internal communication on task performance, mediated by the engagement of public servants. The study was carried out by means of a survey with 84 civil servants on active duty from a State Secretariat located in the Southern Region of Brazil. After data collection, analyzes were carried out using the Structural Equation Modeling technique, based on Partial Least Squares (PLS), which demonstrates the relationships between multiple variables and respective constructs. The estimation of structural equations was analyzed using SmartPLS 3. The results of the analyzes show a significant and positive effect of internal communication on engagement, which supports the confirmation of hypothesis H1, that there is a positive relationship between internal communication and engagement. This result is consistent with empirical studies that consider that internal communication inspires engagement (Karanges et al., 2015; Verčič & Vokić; 2017). According to Abdullah and Antony (2012), communication induces employees to realize its importance in the organization and to contribute to the organization's strategies and results, as long as they are aware of the strategies and expected results. There was also a positive association between engagement and task performance, which confirms the hypothesis H2, that there is a positive relationship between engagement and task performance. This result corroborates the findings of Shantz et al. (2013), who found a potential mediating role for employee engagement in the relationship between work design and performance, and that employee engagement positively influences task performance. A positive association was also found between internal communication and task performance, which confirms hypothesis H3. This result is in line with the findings of Tsai et al. (2009) and Abugre (2011), that internal communication can be a determinant of task performance. The literature recognizes the need for adequate levels of communication between management and its employees, in view of its positive effect on the performance of employees' activities (Tsai et al., 2009; Neves & Eisenberger, 2012; Rajhans, 2012). The structural model also confirms the partial mediating effect of the engagement variable in the relationship between internal communication and task performance, which supports H4. These findings are consistent with the assumptions of the literature, which considers that internal communication can improve employee performance through engagement, however, when internal communication is performed inappropriately, it can contribute to employee disengagement (MacLeod & Clarke, 2009). These results contribute to the literature by revealing positive and significant effects of internal communication and engagement in the performance of public servants' tasks, until then constructs analyzed in a dissociated way and generally in different fields of this study. They can also contribute with those responsible for internal organizational communication in the elaboration of strategies that instigate engagement and high performance of public servants' tasks.
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Gode, Helle Eskesen. "Employee Ideation on Internal Social Media: Addressing Uncertainty through Dialogue Strategies." International Journal of Strategic Communication 13, no. 5 (2019): 385–403. http://dx.doi.org/10.1080/1553118x.2019.1654481.
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Yalcin, Ibrahim, and Mustafa Seker. "Examination Of Interaction And Statistical Differences Between Information And Communication Within Internal Control And Managers’ Perceived Communication Skills." European Scientific Journal, ESJ 12, no. 8 (2016): 240. http://dx.doi.org/10.19044/esj.2016.v12n8p240.
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Internal control, which plays a proactive and integral role in organizations’ adaptation to changes and alterations that they face, is a dynamic structure that is developed as a result of strategic plans and analyses which contributes greatly to the realizing of organizational strategies. Strategic analysis has two aspects. First one is the aspect that displays the internal characteristics of organization and the second is related to its external environment. Information and communication have vital importance because of being both one of the internal characteristics of organization and one of the compounds of internal control. In the application stage of the research, a face-to-face survey was applied to 373 people selected by simple random sampling, who work at state schools of primary and secondary education in province of Nigde, in Turkey. Hypotheses that were formulated according to research model were analyzed by appropriate statistical methods. Consequently, perceived communication skills of managers are effective on internal control information and communication and there are statistical relationship and significant differences between them.
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Dieltjens, Sylvain, and Priscilla Heynderickx. "Evasive actions in top-down communication." Document Design 2, no. 2 (2001): 210–19. http://dx.doi.org/10.1075/dd.2.2.10die.
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The ambiguity of the we-referent in internal communication documents can make text interpretation difficult. We analyzed the 1999 issues of the ’Maxi Guide’, the weekly top-down briefing of a large Belgian distribution chain. In relational and hybrid texts in particular, the referent of the pronoun often changes within the same text without any textual or graphic indicator. This article will first describe how the use of we is avoided. In total seven strategies were detected (e.g., perspective changes, non-finite clauses, elliptical sentences). They will be explained and illustrated with examples translated from both French and Dutch. Next, the article will outline how we itself operates as an evasive strategy. The examples will demonstrate how similar strategies are used in the two languages.
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Kim, Daewook. "Examining effects of internal public relations practices on organizational social capital in the Korean context." Corporate Communications: An International Journal 23, no. 1 (2018): 100–116. http://dx.doi.org/10.1108/ccij-01-2017-0002.
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Purpose The purpose of this paper is to explore how internal public relations practices (e.g. internal communication and relationship management strategies) enhance employees’ organizational social capital in the Korean context by examining the mediation roles of employee-organization relationships. Design/methodology/approach The researcher then recruited 23 field research assistants to collect data from 23 organizations in South Korea. For the purpose of this study, the researcher trained each of the research assistants, kept the confidentiality of each research participant, and used common methods of data collection. After this training process, the research assistants distributed an online link and encouraged employees in 23 organizations to participate in this survey. From these 23 organizations, 287 participants completed the survey. However, the authors had to delete 11 invalid responses. Consequently, the authors used a total of 276 responses to analyze the data. Findings The results of this study showed that two-way and symmetrical internal communication strategies were associated positively with employee-organization relationships and organizational social capital. Additionally, satisfaction and control mutuality had mediating effects on the relations between internal communication strategies and organizational social capital. Originality/value These results contribute to expanding the functions of internal public relations practices into organizational social capital.
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Wu, Albert W., Cheryl Connors, and George S. Everly. "COVID-19: Peer Support and Crisis Communication Strategies to Promote Institutional Resilience." Annals of Internal Medicine 172, no. 12 (2020): 822–23. http://dx.doi.org/10.7326/m20-1236.
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Karimkhanlooei, Giti, and Narges Vaezi. "Politeness strategies in written communications: the issue of Iranian EFL learners." Journal of Language and Cultural Education 5, no. 3 (2017): 108–26. http://dx.doi.org/10.1515/jolace-2017-0031.
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Abstract The approximation of the pragmatic knowledge of English language learners to native speakers has been a realm of concern for the scholars and researchers in applied linguistics. Thus, this research was an endeavor to figure out the association between the proficiency level and politeness strategies and external/internal modifications in written communication skills in the speech act of requests in Iranian English language learners. To this end, a written Discourse Completion Test (DCT), adapted from Rose (1994), including 8 situations was administered to elicit data from Iran Language Institute120 female and male EFL learners, 60 upper-intermediate and 60 intermediate. The data were sorted out using Brown and Levinson’s politeness strategies taxonomy (Brown and Levinson 1987) and external/internal modifications developed by Faerch and Kasper (1989). The written request utterances provided by each participant were analyzed in terms of frequency and types of politeness strategies, namely, positive, negative, bald on record, and off-record as well as external/internal modifications utilized in requests. The Pearson Chi-Square test results revealed that there was a statistically significant difference between upper-intermediate and intermediate learners’ type of politeness strategies and external/internal modifications.
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Djachrab, Ida Rapida. "ANALISIS MANAJEMEN KOMUNIKASI INTERNAL (Studi Deskriptif Kualitatif pada Yakes Telkom)." Jurnal MAPS (Manajemen dan Perbankan Syariah) 2, no. 2 (2019): 1–9. http://dx.doi.org/10.32483/maps.v2i2.24.
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This research was conducted with the aim to understand and explore the management of internal communication conducted by the Telkom Health Foundation (Yakes Telkom) in the city of Bandung. This research is a qualitative research where data collection is obtained through interviews, observation, and documentation. The technique of selecting informants uses purposive techniques. The data analysis technique used is the interaction model of Miles and Huberman. The study was located at the Takes Telkom Head Office, Jl Cisanggarung no. 2 Bandung.The results of the management analysis of internal communication at Yakes Telkom are (1) The process of management and management of the system in Foundation is done by planning, organizing, moving, directing, coordinating, and supervising. The process is to achieve the goal, namely to minimize miss communication and strengthen the communication relationship between one employee and another; (2) Development of internal communication systems in foundations concerning lack of human resources due to age; (3) Improving the quality of internal communication within the foundation by means of the Foundation to foster social relations with joint picnics and community service; (4) The implementation of business communication for the foundation's internal public is seen from verbal and non-verbal communication, communication patterns that are applied in two directions, selection of channels and communication media verbally and in writing, as well as the completion of the coffee morning and interpersonal humanist and psychological approaches to effective strategies when a problem occurs.
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Farkas, Maia, Rina Hirsch, and Julia Kokina. "Internal auditor communications: an experimental investigation of managerial perceptions." Managerial Auditing Journal 34, no. 4 (2019): 462–85. http://dx.doi.org/10.1108/maj-06-2018-1910.
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Purpose The purpose of this paper is to examine potential determinants of management’s agreement with internal auditor recommendations of an interim assurance engagement. Design/methodology/approach The experiment involved a 2 × 2 × 2 design with internal auditor gender, mode of communication and root cause variables randomly assigned to 228 experienced managers. Findings When the internal auditor includes a root cause for an identified deficiency in an internal audit report, management perceptions of the quality of that report improve. The gender of the internal auditor who communicates the audit finding with management does not significantly impact management’s perceptions. Additionally, communicating the internal audit report via e-mail instead of videoconference results in improved managerial perceptions of the quality of the internal auditor. While improvements in perceptions of internal auditor quality lead to greater agreement with internal auditor recommendations, improvements in perceptions of report quality lead to greater implementation of internal-auditor-recommended remediation strategies. Research limitations/implications The operationalization of the manipulated variables of interest (communication mode, gender and root cause) may limit the generalizability of the study’s results. Practical implications The paper includes managerial implications for internal auditors’ choice of communication mode and inclusion of a root cause in interim internal audit reports. Originality/value This study provides evidence on the factors that could improve management’s perceptions of internal auditors’ work. The findings can help organizations, such as the Institute of Internal Auditors, to better understand how to address the needs of those who communicate with internal auditors.
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Ophilia, Agnetha, and Z. Hidayat. "Leadership Communication during Organizational Change: Internal Communication Strategy: A Case Study in Multinational Company Operating in Indonesia." Academic Journal of Interdisciplinary Studies 10, no. 2 (2021): 24. http://dx.doi.org/10.36941/ajis-2021-0035.
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This research discusses the phenomenon of organizational change or restructuring in a multinational company (PT. X) and how leaders in these organizations carry out communication strategies when conveying changes and messages to their employees regarding the rearrangement of organizational structures. What is the leader's role as a liaison or messenger for effective communication at the local level? This research is a qualitative case study research with descriptive research type, and data were obtained through in-depth interviews, researcher observation, and literature study. This case study's primary focus is to understand and describe the production and reception of messages towards organizational change and know the management and employee's perspective during changes communication through leaders. The semi-structured interviews were conducted to find out how communication deploys, and then the message of change can be accepted by employees.
 
 Received: 21 October 2020 / Accepted: 23 December 2020 / Published: 5 March 2021
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Candidi, Matteo, Arianna Curioni, Francesco Donnarumma, Lucia Maria Sacheli, and Giovanni Pezzulo. "Interactional leader–follower sensorimotor communication strategies during repetitive joint actions." Journal of The Royal Society Interface 12, no. 110 (2015): 20150644. http://dx.doi.org/10.1098/rsif.2015.0644.
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Non-verbal communication is the basis of animal interactions. In dyadic leader–follower interactions, leaders master the ability to carve their motor behaviour in order to ‘signal’ their future actions and internal plans while these signals influence the behaviour of follower partners, who automatically tend to imitate the leader even in complementary interactions. Despite their usefulness, signalling and imitation have a biomechanical cost, and it is unclear how this cost–benefits trade-off is managed during repetitive dyadic interactions that present learnable regularities. We studied signalling and imitation dynamics (indexed by movement kinematics) in pairs of leaders and followers during a repetitive, rule-based, joint action. Trial-by-trial Bayesian model comparison was used to evaluate the relation between signalling, imitation and pair performance. The different models incorporate different hypotheses concerning the factors (past interactions versus online movements) influencing the leader's signalling (or follower's imitation) kinematics. This approach showed that (i) leaders' signalling strategy improves future couple performance, (ii) leaders used the history of past interactions to shape their signalling, (iii) followers' imitative behaviour is more strongly affected by the online movement of the leader. This study elucidates the ways online sensorimotor communication help individuals align their task representations and ultimately improves joint action performance.
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Knox, Alexia. "Crisis communication strategies of police organizations subsequent negative public perception and media framing." Proceedings of the International Crisis and Risk Communication Conference 3 (March 10, 2020): 21–24. http://dx.doi.org/10.30658/icrcc.2020.5.
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This research task examines crisis communication strategies of police organizations acting as spokespersons, subsequent negative public perceptions of police organizations, while attempting to understand how external and some internal variables, particularly, human processes of emotions and behaviors of police officers, victims of violence and minority groups, might contribute to negative crisis outcomes, as described in the regenerative crisis model, as the crisis becomes more prevalent and persuasive through media framing.
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Torop, Peeter. "Translation as communication and auto-communication." Sign Systems Studies 36, no. 2 (2008): 375–97. http://dx.doi.org/10.12697/sss.2008.36.2.06.
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If one wants to understand translation, it is necessary to look at all its aspects from the psychological to the ideological. And it is necessary to see the process of translation, on the one hand, as a complex of interlinguistic, intralinguistic, and intersemiotic translations, and on the other hand, as a complex of linguistic, cultural, economic, and ideological activities. Translators work at the boundaries of languages, cultures, and societies. They position themselves between the poles of specificity and adaptation in accordance with the strategies of their translational behaviour. They either preserve the otherness of the other or they transform the other into self. By the same token, they cease to be simple mediators, because in a semiotic sense they are capable of generating new languages for the description of a foreign language, text, or culture, and of renewing a culture or of having an influence on the dialogic capacity of a culture with other cultures as well as with itself. In this way, translators work not only with natural languages but also with metalanguages, languages of description. One of the missions of the translator is to increase the receptivity and dialogic capability of a culture, and through these also the internal variety of that culture. As mediators between languages, translators are important creators of new metalanguages.
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Bratu, Mihaela Laura, and Lucian-Ionel Cioca. "Managerial strategies of the personal values, used to improve engineers communication." MATEC Web of Conferences 290 (2019): 07004. http://dx.doi.org/10.1051/matecconf/201929007004.
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Every person can be described by his behavior in certain situations, but also by the motivation of his actions, a motivation that reflects the individual values. The set of values of each individual is reflected in the everyday tasks, the way of communication, the degree of success of his actions. The higher the values apply in a wider area of life, the higher the personal satisfaction of the individual. Personal values are the internal standards and, at the same time, the inner force that determines us to learn, work and live in a certain way. The paper presents a study of a group of 116 engineers from different fields who sought to identify personal values in order to improve communication at the workplace. It was used The Inventory of Personal Values that measured the analyzed variable. The findings of the research are that management strategies that value the practical and organizational spirit of engineers improve workplace communication, increase employee performance and improve their well-being.
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Kang, Minjeong, and Minjung Sung. "How symmetrical employee communication leads to employee engagement and positive employee communication behaviors." Journal of Communication Management 21, no. 1 (2017): 82–102. http://dx.doi.org/10.1108/jcom-04-2016-0026.
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Purpose The purpose of this paper is to examine how a company’s symmetrical internal communication efforts could influence its employees’ perception of relationship outcomes with the company and the subsequent employee communication behaviors about the company to others and their turnover intention. Additionally, the mediation effects of employee-organization relationship (EOR) quality between symmetrical internal communication and employee engagement were tested. Design/methodology/approach The study collected the data from a survey of randomly selected 438 individuals who work as sales representatives of the case organization. Respondents were randomly selected through stratified sampling. For the overall statistical procedure, this study adopted the two-step structural equation modeling: on the basis of the final measurement model analysis from confirmatory factor analysis, the proposed structural model was tested using latent variables. Findings The findings of this research clearly demonstrate: employee/internal communication management is linked with employee engagement; employee engagement enhances supportive employee communication behaviors and reduces turnover intention. Also, the mediation results show strong mediation of EORs on the effects of symmetrical internal communication on employee engagement. Research limitations/implications Employees’ communication behaviors such as megaphoning and scouting have special strategic values to organizations. With information seeking, selecting, forwarding, and sharing behaviors of employees, organizations may obtain more valuable information than through formal procedures and channels. Professional literature has long been supporting the importance of fostering positive employee communication behaviors (ECBs), suggesting that WOM and information from the employees deemed as most trustworthy by the external publics. ECBs about their organizations may be viewed as a testament of the quality of EOR. This study results show that employee engagement plays a key role in creating positive ECBs. Practical implications Pragmatically, as noted in the findings, symmetrical communication is an important factor that leads to positive ECB. To facilitate employees’ favorable communication regarding an organization, therefore, the organization needs to practice a two-way, employee-centered symmetrical communication system in its everyday communication management. Communication managers are advised to nurture internal communication practices that listen to the employees and invite their participation in addition to providing complete and fair information to employees. Second, by showing the significant positive influence of EOR on employee engagement and ECB, the finding of the study suggests that strategic relationship management with internal publics affect overall management effectiveness. Hence, organizational managers need to adopt various relationship cultivation strategies in their communication with employees, which have been previously proposed by several studies. Originality/value The findings of the study demonstrated that the effects of employee relationship management and symmetrical internal communication indeed exist beyond ECBs to the actual managerial outcomes. The findings also suggest a three-stage model of employee communication management: employee/internal communication management antecedents; employee engagement; and supportive outcomes of effective employee communication programs, such as supportive/extra ECBs.
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Abrori, Husnan. "HUMAS SEBAGAI METHOD OF COMMUCATION DALAM MEMBENTUK IMAGE MADRASAH." AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM 2, no. 2 (2018): 161–66. http://dx.doi.org/10.33650/al-tanzim.v2i2.397.
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In every public relations institution has a role, because through public relations the strategy plan forms the public opinion of educational service users of an institution both negative and positive opinions. This study aims to determine how the public relations communication strategy in forming a positive public opinion so that the image of the institution becomes good and has an impact on marketable institutions. In this study the authors used a qualitative descriptive approach. The public relations communication strategy in the Public Relations Section of MTs Nurul Yaqin is by implementing two communications, internal communication and external communication. The difficulty in communication strategies in the public relations department of MTs Nurul Yaqin is the quality of human resources who still lack the mastery of communication techniques. To achieve the goal of MTs Nurul Yaqin Public Relations in shaping the image of the institution, it requires team cohesiveness, sincere work, discipline and professionalism in public relations.
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Iftikhar, Rehab, Ralf Müller, and Tuomas Ahola. "Crises and Coping Strategies in Megaprojects: The Case of the Islamabad–Rawalpindi Metro Bus Project in Pakistan." Project Management Journal 52, no. 4 (2021): 394–409. http://dx.doi.org/10.1177/87569728211015850.
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This study focuses on crises in megaprojects and on the strategies used to cope with them. The context examined is the Islamabad–Rawalpindi Metro, a megaproject in Pakistan. Our empirical data comprise semistructured interviews, illustrative materials, and archival data, analyzed using grounded theory. In the crisis management model, we divide crises into four categories: (1) internal technical/economic; (2) internal social; (3) external technical/economic; and (4) external social crises; and link them to six distinct coping strategies: communication, coordination, resource mobilization, planning and multitasking, negotiation, and compensation. We observe that the first three of these strategies are generic in nature, whereas the three latter are crisis-specific strategies.
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Villa, Sebastián, Paulo Gonçalves, and Tonny Villy Odong. "Understanding the contribution of effective communication strategies to program performance in humanitarian organizations." Journal of Humanitarian Logistics and Supply Chain Management 7, no. 2 (2017): 126–51. http://dx.doi.org/10.1108/jhlscm-05-2016-0021.
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Purpose The purpose of this paper is to employ concepts drawn from communication theory to develop a structural model that it is hoped will improve the understanding of the impact of effective communication mechanisms on the performance of humanitarian organizations. Design/methodology/approach The research is based on a case study of a single humanitarian organization. The authors designed a cross-sectional study, collecting data using structured questionnaires and interviews. Structural equation modeling was used to test and estimate the model. Findings Estimations show that the proper design of internal manuals and procedure guidelines, coupled with formal strategies to foster stakeholder dialogue in organizations and increase the perceived performance of humanitarian programs. Practical implications The paper discusses the importance of designing effective communication strategies that permit humanitarian organizations to use their communication channels properly and improve operations based on lessons learned and the concerns of stakeholders. Originality/value This paper builds on the foundations provided by communication theory to develop a model that explains how communication affects performance in humanitarian organizations. The study further builds on a case study to test the theoretical model.
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Aguolu, Osita, Anthony Igwe, Chinwe Okoyeuzu, and Wilfred I. Ukpere. "Strategies and constraints for effective communication in internal auditing quality assurance delivery in the university system." International Journal of Education Economics and Development 9, no. 3 (2018): 248. http://dx.doi.org/10.1504/ijeed.2018.094283.
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Ukpere, Wilfred I., Chinwe Okoyeuzu, Anthony Igwe, and Osita Aguolu. "Strategies and constraints for effective communication in internal auditing quality assurance delivery in the university system." International Journal of Education Economics and Development 9, no. 3 (2018): 248. http://dx.doi.org/10.1504/ijeed.2018.10015394.
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Calonge, David Santandreu, Pablo Medina Aguerrebere, Patrik Hultberg, and Melissa Connor. "Were Higher Education Institutions Communication Strategies Well Suited for the COVID-19 Pandemic?" Journal of Education and Learning 10, no. 4 (2021): 1. http://dx.doi.org/10.5539/jel.v10n4p1.
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The immediacy of the COVID-19 pandemic highlighted the sheer importance of internal and external communication with stakeholders. Universities had to rapidly grasp an unfolding and fast-changing crisis, gauge their level of preparedness, review decision and implementation processes, devise strategies, and adapt communication approaches. This exploratory study conducts a literature review in order to identify relevant studies that address how higher education institutions communicated to their stakeholders during the COVID-19 pandemic. The review of the literature revealed that although many higher education institutions had disaster recovery plans in place, few were well-equipped for a disruption of global proportions. Using a grounded theory approach, five important themes emerged from the relevant studies.
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Lee, Yeunjae, Katie Haejung Kim, and Jeong-Nam Kim. "Understanding the impacts of issue types and employee–organization relationships on employees’ problem perceptions and communicative behaviors." Corporate Communications: An International Journal 24, no. 3 (2019): 553–68. http://dx.doi.org/10.1108/ccij-12-2018-0127.
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Purpose The purpose of this paper is to examine the impact of different types of corporate issues and employee–organization relationships (EORs) on employees’ perceptions of the issues and on their communicative actions. Specifically, this study investigates how employees who have experienced an internal or an external issue within their organizations differently perceive the organizational issue and engage in positive and/or negative communicative behaviors. Design/methodology/approach An online survey was conducted with 363 full-time employees in large-sized companies in the USA who have experienced any internal or external issues within the past six months. Findings Employees are more cognitively aware of and feel more involved and less constrained in solving an internal company issue than an external one. Experiencing internal issues has led employees to share negative information about their organization externally. The quality of EORs pre-issue significantly increases employees’ involvement and positive communication behavior and decreases constraint levels and negative communication behaviors regarding an issue. Practical implications Corporate communication and public relations practitioners should incorporate strategic internal communication strategies to preemptively manage internal issues and to avoid them from evolving into internal crises. Originality/value This study is among the first to distinguish internal and external issues perceived by internal stakeholders and to examine their impacts on employees’ issue-specific perceptions and communicative behaviors. This study also provides significant practical guidelines for corporate communication practitioners and leaders by explicating the strategic role of issue type and employee behaviors in issue management.
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Mason, Alicia, Lynzee Flores, Pan Liu, Kenzie Tims, Elizabeth Spencer, and T. Gabby Gire. "Disaster communication." Journal of Hospitality and Tourism Insights 2, no. 3 (2019): 241–59. http://dx.doi.org/10.1108/jhti-03-2018-0021.
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Purpose The purpose of this paper is to understand the crisis communication strategies used by the Caribbean medical tourism industry in the 2017 hurricane season, and also evaluate the quality of the disaster communication messages delivered via digital mediums. Design/methodology/approach This study includes a comprehensive, qualitative content analysis of 149 risk and crisis messages from 51 healthcare organizations distributed through digital media. The medical tourism providers (MTPs) include hospitals, medical tourism facilitators, practitioners/private physicians, specialty clinics, and dental and cosmetic providers. Findings Nearly half of the MTPs included in the data set delivered no post-disaster information to external audiences. The most prominent post-disaster message strategy utilized was conveying operational messages. Furthermore, an unexpected finding was the sheer magnitude of unrelated health-oriented and promotional destination marketing content disseminated before, during and after these events. Research limitations/implications This analysis excludes internal organizational channels of communication which may have been used to communicate risk and crisis messages during these events (i.e. employee e-mails, announcements made through intercom systems, etc.). Our analysis does not include content disseminated through medical tourism forums (i.e. Realself.com, Health Traveler’s Forum, FlyerTalk Forum). Practical implications Small-scale MTPs can improve on any weaknesses through proactive planning and preparation by creating organizational goals to complete basic crisis communication training courses and in doing so support the applied professional development of disaster and crisis responders in the Caribbean region. Second, MTPs exposed to similar risks of natural disasters may use these findings for comparative analysis purposes to support their own organizational planning. Finally, this study supports the continued utility of the National Center for Food Protection & Defense guidelines for analyzing and evaluating organizational performance. Originality/value Currently much of the academic scholarship of applied disaster communication narrowly focuses on the response strategies of one organization, or analyzes one social media platform at a time (i.e. Twitter). A strength of this analysis is the inclusion of an organizational sector (i.e. Caribbean medical tourism providers) and the range of platforms from which the content was captured (e.g. websites, org. blogs and social media networks).
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Smith, Matthew J., Phil D. J. Birch, and Dave Bright. "Identifying Stressors and Coping Strategies of Elite Esports Competitors." International Journal of Gaming and Computer-Mediated Simulations 11, no. 2 (2019): 22–39. http://dx.doi.org/10.4018/ijgcms.2019040102.
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Researchers have examined some of the psychological aspects of competing at a high level in esports. The present study aims to build on this literature by examining the various stressors faced and the associated coping strategies employed by seven esports competitors. The interviews were inductively analysed, and the findings illustrated a range of internal (e.g., communication issues, lack of shared team goals) and external (e.g., event audience, media interviews) stressors that the participants faced. Following this, the coping strategies used to deal with these stressors were deductively analysed. A number of emotion- (e.g., breathing, relaxation), problem- (e.g., intra-team communication after matches), and approach- (e.g., team camps, delegating roles) coping strategies were described by participants. Avoidance coping strategies were predominantly highlighted as being used during games. Results are considered in line with how applied practitioners might support players to develop strategies to deal with stressors, which might in turn lead to performance enhancements.
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Roschuni, Celeste, Elizabeth Goodman, and Alice M. Agogino. "Communicating actionable user research for human-centered design." Artificial Intelligence for Engineering Design, Analysis and Manufacturing 27, no. 2 (2013): 143–54. http://dx.doi.org/10.1017/s0890060413000048.
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AbstractIn human-centered design, user research drives design decisions by providing an understanding of end users. In practice, different people, teams, or even companies manage each step of the design process, making communication of user research results a critical activity. Based on an empirical study of current methods used by experts, this paper presents strategies for effectively communicating user research findings across organizational or corporate boundaries. To build researcher–client relationships, understand both user and client needs, and overcome institutional inertia, this paper proposes viewing user research clients asusersof user research outcomes. This reframing of the crafting of communication across boundaries as a parallel internal human-centered design process we refer to as adouble ethnography.
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Purwowidodo, Agus, and Muhamad Yasin. "DEVELOPMENT OF CORPORATE MARKETING COMMUNICATION (CMC) BRANDING MODEL IN IAIN TULUNGAGUNG: TOWARD THE ERA OF WORLD CLASS UNIVERSITY." AL-TANZIM: Jurnal Manajemen Pendidikan Islam 5, no. 1 (2021): 115–28. http://dx.doi.org/10.33650/al-tanzim.v5i1.1882.
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The study describes and analyzes the use of corporate marketing communication strategies towards Higher Education at the international level. This study used a qualitative descriptive method, with the research site at IAIN Tulungagung. The research subjects are members of the academic community, teaching staff, education staff and stakeholders. The research period was for the 2018/2019 academic year. The results showed that the typology of the marketing or promotion model used collaboration between internal parties (academics, stakeholders) and external parties (institutions, channel partners, media, government, industrial bodies and institutions, the educational community and the general public). Its implementation uses corporate advertising, sponsorship, sales presentations, online activities, branding, corporate advertising, press releases, press conferences, events, and awards. The study implications deal with the increase in: (1) Higher Education Identity, Image, Reputation; (2) Higher Education Social Responsibility (CSR); (3) media relation effectiveness; (4) more efficient marketing communications; (5) the more intensive Internal Communication System; (6) investor relation improvement; (7) conducive relations with the Government, and (8) the reliability in overcoming crisis communication. These have an impact on improving the quality of IAIN Tulungagung toward the level of International Higher Education.
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Purnamaningsih, Esti Hayu. "Personality and Emotion Regulation Strategies." International Journal of Psychological Research 10, no. 1 (2017): 53–60. http://dx.doi.org/10.21500/20112084.2040.
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The emotions has many important functions in our life such as in relation of interpersonal communication, and health. In interpersonal communicative function aimed to signal to other information about internal state. Emotions manifests in specific cognitive, behavioural, and physiological reactions, thus closely related to health. There is wide variety of ways for individuals to regulate their emotion. In this regard, there are two kindsof emotion regulation strategy; first Antecedent-focused emotion regulation consisting of situation selection, situation modification, attentional deployment, cognitive change and second, Response-focused emotion regulation consisting of suppression. The purpose of this research is to investigate personality factors relatewith emotion regulation strategies. 339 students from Faculty of Psychology, Universitas Gadjah Mada were participating in this study and given The Big Five Personality Factors (Ramdhani, 2012, adaptation), and the modified version of the Emotion Regulation Scale was used, Emotion Regulation Questionnaire (John & Gross,2004) which measure personality and emotion regulation respectively. Using multiple regression analysis, the study indicated that personality predicts emotion regulation strategies.
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Howard, Jeffrey N. "Communication and Sign Stealing in Baseball: Pitcher-Catcher “Hot-Key” Sign Indicator Obfuscation via Situational Game Data." International Journal of Sport Communication 10, no. 3 (2017): 281–89. http://dx.doi.org/10.1123/ijsc.2017-0064.
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The game of baseball and its internal cryptic communication system has always been vulnerable to sign stealing. By systematically studying the signals of an opponent so as to decrypt and intercept opponent communications, one can garner valuable insight into future events and strategies. Such “theft of signals” can lead teams to frequently change their sign indicator, should they suspect it has been compromised. The current paper presents a theoretical process of “hot” sign indicator obfuscation whereby the pitcher and catcher use unique hot indicator values that are generated after each pitch via an algorithm derived from randomly changing situational and/or scoreboard data.
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Chaochotechuang, Preecha, Farhad Daneshgar, and Stavros Sindakis. "Innovation Strategies of New Product Development (NPD)." International Journal of Knowledge and Systems Science 6, no. 2 (2015): 57–75. http://dx.doi.org/10.4018/ijkss.2015040104.
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Current literature indicates a high rate of New Product Development (NDP) failure. Many believe that the main reason behind such failures is the way the NPD process is managed. This includes a lack of clear project definition, too much focus on internal processes and procedures ignoring customer needs and requirements, lack of communication and knowledge transfer among various people within the organization, etc. The current study provides an analytical tool in the form of a two dimensional matrix that maps various stages of the NPD process to the existing innovation strategies. This analytical tool can then be used by business analysts to assess the degree of innovativeness of various activities involved in NPD process, as a basis for enhancing the effectiveness of the overall product development initiatives.
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Koroliova, Valeriia. "Confrontational communicative strategies in dramaturgy: classics vs modernity." Culture of the Word, no. 91 (2019): 104–11. http://dx.doi.org/10.37919/0201-419x-2019.91.9.
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Conflict is the main genre of play and the driving force behind drama. Internal communication of contemporary dramaturgical discourse is to some extent tense and uncomfortable which is motivated by the generic specificity of play and expressed in non-combining of communicative intentions of characters. Conflict strategies are verbalized by conflict, including strategies of manipulation and speech aggression. The strategy of language aggression involves usage of tactics of insult, irony, criticism, mockery, provocation and more. A confrontational manipulation strategy can be expressed in tactics of threat, indignation, rejection, pressure, demands, etc. These tactics are aimed at seizing the communicative space to impose one’s interests on a partner. During a conflict confrontational strategies in contemporary plays are characterized by usage of tactics with a high degree of negativity that, at the conflict peak, transform insult into the goal of communication in itself. The strategy of language aggression involves usage of tactics of insult, irony, criticism, mockery, provocation and more. The purpose of speech aggression tactics is to express a negative assessment of the addressee and to reduce his or her self-esteem. In I. Kotliarevsky’s plays characters using the tactics of insult or reproach make sure to comment explaining to the addressee the reasons for their language aggression. At the same time in modern dramaturgy the image or criticism is largely autonomous. Confrontation is one-sided in the process of language communication. When intensified confrontational stimuli can be both stimulus and response responses. At the same time plays of I. Kotliarevsky lack open confrontation, which exacerbates conflict of a communication situation. Modern plays show a broader and more aggressive range of confrontational tactics as well as more active usage of them. I. Kotliarevsky’s characters often show desire to alleviate the conflict, as soon as possible to get out of the conflict situation, using weakened tactics of confrontation.
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Birlik, Seval, and Jagdish Kaur. "BELF expert users: Making understanding visible in internal BELF meetings through the use of nonverbal communication strategies." English for Specific Purposes 58 (April 2020): 1–14. http://dx.doi.org/10.1016/j.esp.2019.10.002.
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Caroli, Eve. "Internal Versus External Labour Flexibility: The Role of Knowledge Codification." National Institute Economic Review 201 (July 2007): 107–18. http://dx.doi.org/10.1177/0027950107083056.
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This article uses a competence-based approach to the firm in order to analyse the recent destabilisation of internal labour markets. We argue that increasing knowledge codification made possible by the diffusion of information and communication technologies has made competences less dependent upon individuals. Knowledge has been increasingly embodied in firms themselves, which has played an important role in lowering the relative cost of human resource management strategies based on external labour flexibility. As a consequence, recourse to external labour markets has developed, which may harm firms' innovative capabilities in the long run.
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Webber, Cleber da Costa, Jorge Oneide Sausen, Kenny Basso, and Claudionor Guedes Laimer. "Remodelling the retail store for better sales performance." International Journal of Retail & Distribution Management 46, no. 11/12 (2018): 1041–55. http://dx.doi.org/10.1108/ijrdm-08-2017-0162.
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PurposeThe purpose of this paper is to demonstrate the relationship between strategic remodelling of the retail store and the performance of companies in the retail sector.Design/methodology/approachThe method used was a quantitative and descriptive survey of 93 cases from a sample of 329 retail stores from three chains that had remodelled some of their retail stores.FindingsThe results showed that strategic remodelling improved the performance of the stores surveyed, demonstrating the importance of retail store management as a strategic resource that can improve performance and competitiveness. Applying the balanced scorecard (BSC) perspectives, the retail store strategies had a greater influence on the dimension of internal processes than on other dimensions. Specifically, lighting is the redesign strategy that provides the best performance result.Practical implicationsThe findings offer support to managers who are considering modifications to the retail store. Decisions about strategies related to external visual communication, internal layout, internal visual communication, fixtures, painting of the store, lighting, location of the store and visual merchandising can make a difference in the pursuit for better performance across a range of dimensions.Originality/valueThis paper contributes to both the retail strategy and marketing literature by evidencing the link between specific retail remodelling strategies and performance using the BSC dimensions.
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Karo-karo, Dewi Sartika, and Lina Sinatra Wijaya. "STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL." Metacommunication: Journal of Communication Studies 4, no. 2 (2019): 167. http://dx.doi.org/10.20527/mc.v4i2.7084.
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This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.