Log in

Relevant bibliographies by topics / Internal Nation Brand Equity Measurement / Journal articles

To see the other types of publications on this topic, follow the link: Internal Nation Brand Equity Measurement.

Journal articles on the topic 'Internal Nation Brand Equity Measurement'

Author: Grafiati

Published: 5 June 2025

Last updated: 15 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 16 journal articles for your research on the topic 'Internal Nation Brand Equity Measurement.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Anwar, Syed Ferhat, Rezwanul Huque Khan, and Khaled Mahmud. "Internal Nation Brand Equity of Bangladesh: Conceptualization and Measurement." Journal of Business Administration 42, no. 2 (2022): 69–99. https://doi.org/10.5281/zenodo.6825105.

Full text

Abstract:

<em>The study first attempts to design an integrated model which may help in evaluating the nation and next measures the brand value of Bangladesh. Equity measure was assessed at four distinct levels for both Non-Resident Bangladeshi (NRB) citizens as well as Resident Bangladeshi (RB) citizens, termed as, Dimension variable, Wellbeing variable, Component variables, and Utility variables. Results indicate that there is ample scope for improvement and at the same time, it is also apparent that the perception of NRB differs that from the RB regarding various utility factors. Also, results indicat

APA, Harvard, Vancouver, ISO, and other styles

2

Researcher. ""BRAND EQUITY OF INDIAN AUTOMOBILE SECTOR" (WITH SPECIAL REFERENCE TO MYSURU CITY ONLY)." Journal of Management (JOM) 11, no. 3 (2024): 37–52. https://doi.org/10.5281/zenodo.14413098.

Full text

Abstract:

Brands are now seen as "cultural accessories and personal beliefs," and they are becoming a more significant part of both the economy and culture. The process of developing a brand is a value-adding strategy that promotes the image of the good, the firm, and the nation as a whole. The study's goal is to outline the brand equity measurement technique that may be used in the auto sector. The study's findings indicate that both consumer preferences and the state of the industry as a whole have changed and improved over the past several years. To achieve a consistent perception of the company and

APA, Harvard, Vancouver, ISO, and other styles

3

Frias, Dolores M., José-Alberto Castañeda, Salvador del Barrio-García, and Lorenza López-Moreno. "The effect of self-congruity and motivation on consumer-based destination brand equity." Journal of Vacation Marketing 26, no. 3 (2019): 287–304. http://dx.doi.org/10.1177/1356766719886888.

Full text

Abstract:

Achieving destination appeal and a competitive edge is a priority aim of tourist destination managers. The objective of this study is to help explain the formation of brand equity as a competitive strategy for a tourist destination. A model is proposed, in which complementary variables—internal to the consumer—are taken as antecedents of brand equity, namely, motivation to visit a destination and self-congruity. In achieving this aim, the work responds to key gaps in the literature: the measurement of the effectiveness of destination brand equity as a competitive strategy, the need for greater

APA, Harvard, Vancouver, ISO, and other styles

4

Z. Shourov, Reefat. "Does Online Convenience Drive Brand Equity for E-Retailers? Understanding the Factors Influencing Convenience and the Mediating Role of Customer Satisfaction." 14th GCBSS Proceeding 2022 14, no. 2 (2022): 1. http://dx.doi.org/10.35609/gcbssproceeding.2022.2(15).

Full text

Abstract:

Convenience is a central tenet for businesses as consumers desire to reduce decision-making time and effort burdens. This article investigates the influence of online convenience on brand equity in the context of e-commerce businesses in a South Asian emerging nation, Bangladesh. The article also discusses the mediating role of customer satisfaction in the relationship between online convenience and brand equity. In addition, the study examines website attributes, namely, navigational, interactive, and information design, driving online convenience. We conducted an online survey for data colle

APA, Harvard, Vancouver, ISO, and other styles

5

L, Jayarangan. "A STUDY ON BUSINESS SCHOOL BRANDING." Kongunadu Research Journal 5, no. 2 (2018): 64–68. http://dx.doi.org/10.26524/krj274.

Full text

Abstract:

The study stemmed from the idea of “Action belief gap” in the sense that often institutions talk of ideals and when comes to action, it ends up in indifference to it. Vision statement one such thing, often it remains as a mere rhetoric in many companies. While Customer Based Brand Equity (CBBE) is an external litmus test of brand power, this research is an internal driver of brand and Brand Vision, Brand Objectives,Brand Essence, Brand Culture and Brand Resource and Implementation as variables studied. The study was a pan India one with Business Schools across the nation with the use of questi

APA, Harvard, Vancouver, ISO, and other styles

6

Winzar, Hume, Chris Baumann, and Wujin Chu. "Brand competitiveness." International Journal of Contemporary Hospitality Management 30, no. 1 (2018): 637–60. http://dx.doi.org/10.1108/ijchm-11-2016-0619.

Full text

Abstract:

Purpose This paper aims to introduce the concept of consumer-based brand value (CBBV), a change in the perspective of brand-equity and brand value from one where the brand is considered separately from other brands. The purpose of this paper is threefold: highlighting the theoretical difference between brand equity and brand value (Raggio and Leone, 2007); conceptually linking brand equity with brand value and then with brand competitiveness; and demonstrating a straightforward method for scholars and practitioners to measure brand value and then to forecast and simulate brand competitiveness.

APA, Harvard, Vancouver, ISO, and other styles

7

Lahrech, Abdelmounaim, Katariina Juusola, and Mohamed Eisa AlAnsaari. "Toward more rigorous country brand assessments: the modified country brand strength index." International Marketing Review 37, no. 2 (2020): 319–44. http://dx.doi.org/10.1108/imr-06-2019-0152.

Full text

Abstract:

PurposeThis study focuses on country branding indices. The main purpose of this study is to build an objective country brand strength index using secondary data. The new index, the Modified Country Brand Strength Index (MCBSI), builds on Fetscherin's (2010) Country Brand Strength Index (CBSI) but uses more rigorous methods and design to create a complementary index to be used together with the survey-based Anholt–GfK Nation Brands Index (NBI). The MCBSI also utilized human development, which is an important dimension of country brands not captured by CBSI.Design/methodology/approachThe MCBSI a

APA, Harvard, Vancouver, ISO, and other styles

8

Ajay, Singh Chandel, and Punam Mishra Dr. "DECIPHERING THE ANTECEDENTS OF BRAND AVOIDANCE AMONGST MILLENNIALS IN INDIA." Manager - The British Journal of Administrative Management 57, no. 145 (2021): 109–25. https://doi.org/10.5281/zenodo.5976420.

Full text

Abstract:

<strong>ABSTRACT</strong> This study aims to conceptualize brand avoidance by developing and validating a psychometric scale through a series of studies following the ground rules set by Churchill (1979) for developing better measures. A potential criticism of previous studies on brand avoidance lies in their reliance on only in-depth interview dialogue to portray a descriptive picture of what Brand avoidance means, from the customers’ perspective. Existing literature also lacks attempts to develop a scale. Current study tries to fulfil these gaps. Study screens and creates potential the

APA, Harvard, Vancouver, ISO, and other styles

9

Fukutake, Katsuyuki, Manual Carcao, Aida Inbal, et al. "New Data on the Safety and Efficacy of Recombinant FXIII in Patients with Congenital FXIII A-Subunit Deficiency." Blood 124, no. 21 (2014): 1520. http://dx.doi.org/10.1182/blood.v124.21.1520.1520.

Full text

Abstract:

Abstract Introduction Recombinant FXIII (rFXIII) represents a new treatment opportunity for patients with congenital FXIII A-subunit deficiency. Monthly prophylaxis with 35 IU/kg rFXIII was shown to effectively control bleeding with an annualized bleeding rate (ABR) of 0.138 bleeds requiring treatment per patient per year and an excellent safety profile (Inbal A, et al. Blood 2012;119:5111-7). PK analysis revealed first-order elimination of rFXIII with a geometric mean half-life of 13.6 days. All patients had a mean FXIII trough activity level of >0.1 IU/mL (Kerlin B, et al.JTH 2013;11:235)

APA, Harvard, Vancouver, ISO, and other styles

10

ARMUTLU, İsnur İnci. "The Effect and Measurement of Public Relations On Brand Equity." ADAM AKADEMİ Sosyal Bilimler Dergisi, April 15, 2023. http://dx.doi.org/10.31679/adamakademi.1264658.

Full text

Abstract:

The present study examines public relations (PR), its impact on concepts such as corporate communications, and integrated marketing, and its role in creating, maintaining, and shaping brand equity. Also, the interaction between the company's reputation and brand equity is one of the other essential criteria examined in this study. After examining the techniques for measuring corporate reputation and brand equity, we used two models of Fombrun's Reputation Quotient and Aaker's Brand Equity to measure these two criteria. We have included GSM operators such as Turkcell, Vodafone, and Avea. Using

APA, Harvard, Vancouver, ISO, and other styles

11

Dr., Phan Thi Yen, Dang Vinh Dr., and Dang Van Thanh Dr. "THE INFLUENCE OF UNIVERSITY BRANDING ON HIGH SCHOOL STUDENTS' ACADEMIC MAJOR AND INSTITUTION CHOICE." June 7, 2025. https://doi.org/10.5281/zenodo.15431606.

Full text

Abstract:

This study investigates the influence of university brand factors on high school students' decision-making in the context of a transitioning economy. Drawing on theories of service marketing, organizational branding, and brand equity, the study proposes a multi-dimensional model incorporating brand loyalty, brand attachment, and brandsupporting behavior as key outcome constructs. Additionally, internal branding and organizational culture are examined as antecedent variables that shape brand equity in higher education. A mixed-methods approach is employed, including qualitative focus group disc

APA, Harvard, Vancouver, ISO, and other styles

12

Dr., Phan Thi Yen, Dang Vinh Dr., and Van Thanh Dang. "THE INFLUENCE OF UNIVERSITY BRANDING ON HIGH SCHOOL STUDENTS' ACADEMIC MAJOR AND INSTITUTION CHOICE." June 7, 2025. https://doi.org/10.5281/zenodo.15433593.

Full text

Abstract:

This study investigates the influence of university brand factors on high school students' decision-making in the context of a transitioning economy. Drawing on theories of service marketing, organizational branding, and brand equity, the study proposes a multi-dimensional model incorporating brand loyalty, brand attachment, and brandsupporting behavior as key outcome constructs. Additionally, internal branding and organizational culture are examined as antecedent variables that shape brand equity in higher education. A mixed-methods approach is employed, including qualitative focus group disc

APA, Harvard, Vancouver, ISO, and other styles

13

"Does Online Convenience Drive Brand Equity for E-Retailers? Understanding the Factors Influencing Convenience and the Mediating Role of Customer Satisfaction." Journal of Economic Research & Reviews 3, no. 3 (2023). http://dx.doi.org/10.33140/jerr.03.03.12.

Full text

Abstract:

Convenience is a central tenet for businesses as consumers desire to reduce decision-making time and effort burdens. This article investigates the influence of online convenience on brand equity in the context of e-commerce businesses in a South Asian emerging nation, Bangladesh. The article also discusses the mediating role of customer satisfaction in the relationship between online convenience and brand equity. In addition, the study examines website attributes, namely, navigational, interactive, and information design, driving online convenience. We conducted an online survey for data colle

APA, Harvard, Vancouver, ISO, and other styles

14

Hermanto, S.ST., MM., Ahmad. "DAMPAK STRATEGIS PROGRAM CSR TERHADAP KINERJA MEREK, EKUITAS MEREK DAN REPUTASI PERUSAHAAN DI NEGERA BERKEMBANG : PENGUJIAN TERHADAP TEORI META ANALISIS." Jurnal Manajemen Bisnis Krisnadwipayana 5, no. 1 (2017). http://dx.doi.org/10.35137/jmbk.v5i1.77.

Full text

Abstract:

Currently CSR is a sustainable development strategy for the distribution of welfare of the people in various countries around the world through corporation activity. Therefore, on the effort of increasing welfare of nation state, government establishes the development model towards CSR corporation program as the spreading welfare strategy. This study seeks to investigate whether the strategic effect of CSR program activities on brand performance, industrial brand equity and corporate reputation in order to understand the real effects of actual CSR activities. This research to investigate and t

APA, Harvard, Vancouver, ISO, and other styles

15

"Designing a branding model for providing healthcare services in Iran." Iranian Red Crescent Medical Journal, October 10, 2021. http://dx.doi.org/10.32592/ircmj.2021.23.10.1317.

Full text

Abstract:

Background: Branding in the field of healthcare services leads to transparency and utility in the type of services, differentiation of services in the minds of patients, and their trust in health centers. Therefore, the present study aimed to provide a branding model in the field of healthcare services. Methods: A mixed-method approach was utilized to develop a branding model for providing healthcare services. The study population for the qualitative phase included 20 academic and organizational experts using snowball sampling and the Delphi technique. For the quantitative phase, 830 people wh

APA, Harvard, Vancouver, ISO, and other styles

16

Chariatte, Jerome, and Diana Ingenhoff. "Country reputation." DOCA - Database of Variables for Content Analysis, January 7, 2025. https://doi.org/10.34778/4k.

Full text

Abstract:

Country reputation is a central target construct in research on country-of-origin effects, international public relations, and especially public diplomacy. Public Diplomacy is about building up international relationships in a networked environment and creating a favorable (foreign) public opinion about the country to advance its goals (Wu & Wang, 2019; Zaharna, 2020). We can distinguish four important attitudinal key constructs relevant to public diplomacy: The country’s image, identity, reputation, and brand. Buhmann and Ingenhoff (2015) systematize the conceptual differences along two b

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!