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Dissertations / Theses on the topic 'Internal Rhetoric'
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Vanhille, Jared. "Cultivating Internal Rhetoric: Lessons on Self-Directed Rhetoric from Protestant Meditation Manuals and Modern Metacognitive Theory." BYU ScholarsArchive, 2021. https://scholarsarchive.byu.edu/etd/9030.
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Internal rhetoric describes how individuals engage in self-persuasion. Jean Nienkamp developed a theory of internal rhetoric by drawing on both the rhetorical tradition and the field of psychology. I build on Nienkamp's work by arguing that the Christian meditative practice outlined by Joseph Hall in The Arte of Divine Meditation (1607) and Edmund Calamy in The Art of Divine Meditation (1634) provides a theoretical and practical framework for performing a particular kind of internal rhetoric in which people become the rhetorical critic by reading their own beliefs and knowledge and then become the rhetor by composing self-directed arguments. This process of internal rhetoric aims to increase understanding, rouse affections, and change behavior. Synthesizing Hall and Calamy's meditative approach to internal rhetoric with Gregory Schraw's model of metacognition creates a more complete theory and practice of internal rhetoric, a practice that transforms the very nature of the individual. By bringing scholarship from multiple disciplines into conversation with one another, we can better understand how internal rhetoric is enacted and how to teach it.
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Rahim, Noor Hishmuddian. "Human rights and internal security in Malaysia : rhetoric and reality /." Thesis, Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2006. http://library.nps.navy.mil/uhtbin/hyperion/06Mar%5FRahim.pdf.
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Thesis (M.S. in Security Studies (Civil-Military Relations))--Naval Postgraduate School, March 2006.Thesis Advisor(s): Aurel Croissant, Michael Malley. "March 2006." Includes bibliographical references (p. 119-125). Also available online.
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Kay, Carson S. "Self-Deliberation of U.S. Political Moderates: A Critical Exploration of Internal Rhetorics and Political (Dis)Engagement." Ohio University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1584541226706647.
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Papasolomou, Ioanna C. "The rhetoric and practice of internal marketing in the UK retail bank industry : an exploratory study." Thesis, Keele University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311735.
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Awad, Scrocco Diana Lin. "An Examination of the Literate Practices of Resident Physicians and Attending Physician Preceptors in a Resident-Run Internal Medicine Clinic." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334240629.
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Modzelewski, Ann Shirley. "Internal dialogues: Construction of the self in The Woman Warrior." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2468.
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This thesis considers past autobiographical theory and questions whether it addresses the autobiography of the female writer. Autobiographies of Harriet Jacobs, Margaret Sanger, and Maxine Hong Kingston are examined to reveal their polyvocality, use of the autobiographical "I", and rhetorical strategies maintained in order to create a close relationship with the reader. Particular attention is paid to Mikhail Bakhtin's theory of dialogism and Sidonie Smith's autobiographical "I."
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Zsembery, Celeste Lloyd. "Rhetoric in Dialectical Behavior Therapy: Healing Minds Through Argumentation." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3093.
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The fields of psychology and rhetoric share the goal of improving human mental health and behavior through persuasion. This thesis traces the history of rhetoric and psychology theory, focusing on the parallel theories of Nienkamp's internal rhetoric and Herman's dialogical self. Both theories model the human mind as having multiple psyches that actively interact to interpret human experience and project human behavior. I conclude with a case study of anorexic patients using ethos, pathos, and logos in dialectical behavior therapy (DBT), arguing that principles of rhetoric can help patients with mental disorders cognitively realign their thinking more effectively than drug treatments can.
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Tanase, Karlsson Sandra. "Intern kommunikation under krissituation : en kvalitativ studie av Polismyndighetens interna kommunikation under och efter terrorattentatet i december 2010." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9339.
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Att ha en välfungerande intern kommunikation inom en organisation är av yttersta vikt. Att dessutom ha en välfungerande intern kommunikation under en krishändelse är fundamental. Idag hamnar samhällen och organisationer ofta i olika typer av problematiska och hotfulla situationer. Detta är nästintill oundvikligt. Det som dock är hanterbart är kommunikation kring dessa situationer. Vintern 2010 sattes Polismyndighetens kommunikation på prov i och med ett terrorattentat där en självmordsbombare sprängde sig i centrala Stockholm. Denna uppsats tar sikte på att studera och undersöka polisens interna kommunikation under denna händelse. Avsikten är att redogöra för huruvida retoriska strategier så som retorisk situation, definition och angreppssätt, tagits i beaktande under den interna kommunikationens skapande och förmedlande. Genom användandet av en kvalitativ fallstudie som metod analyserade den interna skriftliga kommunikationen. Studien visar att flera delar inom den interna kriskommunikationen kan sammankopplas med olika retoriska strategier och modeller. Dock finns det delar som kan förbättras rent retoriskt.To have an effective internal communication within an organization is of utmost importance. To also have a well-functioning internal communication during a crisis event is fundamental. Today, communities and organizations are often placed in different types of problematic and threatening situations. This is almost inevitable. However, the communication about these situations is manageable. In the winter of 2010 the communication of the Police Authority were put to the test, because of a terrorist attack that also included a suicide bomber. This essay aims and investigates the police's internal communication process during this event. The intention is to report on whether rhetorical strategies such as rhetorical situation, definition and approach, has been taken into consideration in the internal communication. Through the use of a qualitative case study method the internal written communication were analyzed. The study indicates that several elements within the internal crisis communication can be linked with various rhetorical strategies and models. However, there are parts that can be improved.
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Howard, Robert Glenn. "Passages divinely lit : revelatory vernacular rhetoric on the Internet." Thesis, view abstract or download file of text, 2001. http://wwwlib.umi.com/cr/uoregon/fullcit?p3024516.
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Thesis (Ph. D.)--University of Oregon, 2001.Typescript. Includes vita and abstract. Includes bibliographical references (leaves 270-299). Also available for download via the World Wide Web; free to University of Oregon users.
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Hess, Michael. "Network Frontier: Reframing Exploration and Exploitation in Internet Rhetoric." Thesis, University of Oregon, 2015. http://hdl.handle.net/1794/19198.
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The Internet is a product of the organizational structure of the Office of Science and Research Development, scientific corporate liberalism of Vannevar Bush's post-WWII policies, the process-oriented rhetoric in Science: The Endless Frontier, and Kennedy's commitment to the New Frontier. This thesis first examines the network infrastructure and then the Web in succession, following the common use of the metaphor, which moved from the rhetoric of science in the 1940s to a metaphor that financially and ideologically supported the Pentagon's Advanced Research Project Agency infrastructure in the 1960s and then finally created the value-laden features of the Internet, cyberspace, and its culture in the 1990s. This thesis connects the stages of development of the Internet to uses of the frontier in political rhetoric.
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King, Jason. "The rhetorics of online autism advocacy." [Fort Worth, Tex.] : Texas Christian University, 2009. http://etd.tcu.edu/etdfiles/available/etd-10152009-091905/unrestricted/King.pdf.
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Apple, Angela L. "Apocalypse how? : a generic criticism of on-line Christian Identity rhetoric as apocalyptic rhetoric." Virtual Press, 1998. http://liblink.bsu.edu/uhtbin/catkey/1100451.
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This study explores the complex relationship between radical right rhetoric and the genre of apocalyptic rhetoric. The radical right consists of the White Nationalist and Patriot movements, two common "hate group" movements in the United States. The Klanwatch (1998d) explains that the number of hate groups in the United States grew by 20 percent in 1997. They attribute much of this growth to the movement's use of the Internet. Although these hate groups are highly diverse, Christian Identity is a common theology to which many members of the radical right adhere.This study analyzes two artifacts representational of Christian Identity rhetoric. These artifacts were found on the Web site of the Northwest Kinsmen, a radical right group from the Pacific Northwest. Christian Identity is a "pseudo-Christian" theology that claims that white Christians are the true Israelites and that Jews are actually "children of Satan." Christian Identity followers believe that there will be a racial war (i.e., racial apocalypse) in which white Christians will triumph over the forces of evil (Abanes, 1996).This study utilizes the rhetorical method of generic criticism to determine that the Christian Identity rhetoric present on the Northwest Kinsmen's Web site is apocalyptic rhetoric. Generic theory, the theoretical foundation of this study, argues that rhetorical genres have common situational, substantive, and stylistic features and a common "organizing principle" that unifies the genre. Therefore, this study compares the key features of apocalyptic rhetoric to the Northwest Kinsmen artifacts. Through this study, a greater understanding of the social reality, beliefs, attitudes, and values of the radical right, Christian Identity rhetors is obtained.This study discovers that the Christian Identity rhetoric found on the Northwest Kinsmen's Web site is apocalyptic rhetoric. This study illustrates that these Christian Identity rhetors believe that they are living in a chaotic world of inexplicable problems. Through apocalyptic rhetoric, the rhetors help explain the "crises" facing the audience and therefore restore order in their lives. Specifically, this study shows how these apocalyptic rhetors utilize conspiracy theories to restore order. Additionally, it illustrates how the rhetorical strategies associated with apocalyptic rhetoric (i.e., typology, transfer, and style and language) are used to enhance the credibility of the rhetor and the legitimacy of even the most racist assertions. Finally, this study provides insight into the use of the Internet by radical right groups.Department of Speech Communication
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Kulak, Andrew Michael. "Rhetoric Beyond the Digital/Physical Divide: The Internet and Digital and Physical Hybridity." Diss., Virginia Tech, 2019. http://hdl.handle.net/10919/89488.
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In this dissertation, I report findings from three case studies of rhetoric about the internet based on a rhetorical theory of the internet as physical and digital hybrid. I understand digital and physical hybridity as connections between physical and digital objects enabled by the internet that trouble a delineation between digital and physical space. I begin my study by tracing the history of the internet and its relationship with materiality. While the vastness of the internet is not something that can be readily understood, it is something that spreads across space and time, resulting in effects that demand rhetorical response. I describe rhetorics of purification as rhetorical responses to the internet that isolate physical and digital objects and ascribe to these objects different qualities. These rhetorics can be productive in rendering the internet and its effects salient within different discourses, but they can also be limiting in terms of aspects of the internet that they elide. To situate my work, I review literature in the field focused specifically on the emergence of digital rhetoric and its theories, methods, and objects of inquiry. I describe a primary method of rhetorical analysis for locating rhetorical strategies used to account for internet technology in different discourses, with supplementary methods including distant reading and interface analysis. In the first case study, I consider a social media app that leveraged smartphone geolocation technology to situate anonymous online discourse within physical locations and analyze responses to the service and posts on the app. In the second case study, I consider legal decisions in the United States focusing on the rhetorical moves that make internet interactions matter within the context of internet surveillance and privacy rights. In the final case study, I consider online-only writing courses and the impact of online platforms on pedagogy through a procedural interface analysis. In conclusion, I focus on the relevance of these studies to ongoing conversations in digital rhetoric concerning social media, internet privacy, and pedagogy.Doctor of Philosophy
This dissertation considers the internet from the perspective of rhetoric, which is the study of the theory and practice of written, spoken, and other modes of communication and debate. I report findings from three case studies about the internet in terms of digital and physical hybridity and rhetorics of purification. Digital and physical hybridity refers to the internet in terms of connections between physical objects (like people, buildings, and the environment) and digital objects (like data and computer code) that make a distinction between the two kinds of objects difficult. This means that the internet itself cannot be completely reduced to physical or digital components, even though it sometimes is in communication. Rhetoric where this distinction between digital and physical occurs can be understood as a rhetoric of purification because digital and physical objects are separated, or purified, from the deeper network of relationships between physical and digital objects which makes up the internet and the common reality both kinds of objects share. Rhetorics of purification can make the internet easier to understand and communicate about, but they can also overlook the deeper effects of the internet and its relationships with places, people, and communities. This dissertation takes up three different case studies related to rhetorics of purification. To demonstrate how this theory relates to the field, I review literature in rhetoric that considers digital texts, interfaces, and the internet in different ways in response to changes in technology. To study rhetoric surrounding the internet, I used a method of rhetorical analysis applied to different texts related to the internet. I combined this method with several methods of computer-assisted analysis including analysis of large bodies of text and interface analysis. I applied these methods within three different case studies. Each case study considers examples of rhetoric that represents the internet as distinct physical and digital components. In my first case study, I consider a social media service that used location information from users’ devices to situate anonymous online discourse within physical communities and analyze responses to the service. In my second case study, I consider legal decisions in the United States about internet surveillance and privacy rights. My analysis focuses on the rhetorical moves that are used in the legal decisions that relate the internet to the privacy of individuals and groups. In my final case study, I consider online-only writing courses and the impact of online platforms on teaching. In conclusion, I focus on the findings from these case studies and their relevance to ongoing conversations in the field concerning social media, internet privacy, and online teaching.
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Ding, Zhao. "The Internet Meme as a Rhetoric Discourse: Investigating Asian/Asian Americans' Identity Negotiation." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1429219266.
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Vetter, Matthew A. "Teaching Wikipedia: The Pedagogy and Politics of an Open Access Writing Community." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1427278094.
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Lawrence, Sarah M. "A Rhetoric of Self-Injury: Establishing Identity and Representing the Body in Online Self-Injury Forums." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1605881084509116.
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Stamper, Amber M. "Witnessing the Web: The Rhetoric of American E-Vangelism and Persuasion Online." UKnowledge, 2013. http://uknowledge.uky.edu/english_etds/3.
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From the distribution of religious tracts at Ellis Island and Billy Sunday’s radio messages to televised recordings of the Billy Graham Crusade and Pat Robertson’s 700 Club, American evangelicals have long made a practice of utilizing mass media to spread the Gospel. Most recently, these Christian evangelists have gone online. As a contribution to scholarship in religious rhetoric and media studies, this dissertation offers evangelistic websites as a case study into the ways persuasion is carried out on the Internet. Through an analysis of digital texts—including several evangelical home pages, a chat room, discussion forums, and a virtual church—I investigate how conversion is encouraged via web design and virtual community as well as how the Internet medium impacts the theology and rhetorical strategies of web evangelists. I argue for “persuasive architecture” and “persuasive communities”—web design on the fundamental level of interface layout and tightly-controlled restrictions on discourse and community membership—as key components of this strategy. In addition, I argue that evangelical ideology has been influenced by the web medium and that a “digital reformation” is taking place in the church, one centered on a move away from the Prosperity Gospel of televangelism to a Gospel focused on God as divine problem-solver and salvation as an uncomplicated, individualized, and instantaneously-rewarding experience, mimicking Web 2.0 users’ desire for quick, timely, and effective answers to all queries. This study simultaneously illuminates the structural and fundamental levels of design through which the web persuades as well as how—as rhetoricians from Plato’s King Thamus to Marshall McLuhan have recognized—media inevitably shapes the message and culture of its users.
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Flores, Daniel. "Shaping ethos a perspective of the Hillary Rodham Clinton presidential campaign's online rhetorical strategies, January-December 2007 /." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2007. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.
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Bean, Marta B. "Shots, Everybody? : British Anti-smallpox Vaccination and the Development of Multifaceted Anti-vaccine Rhetoric on Internet Parenting Forums." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/390.
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Vaccination is an important public health measure that can help reduce disease at the population level. Substantial evidence exists that vaccines are safe and effective at reducing the incidence of diseases like pertussis, measles and cervical cancer. However, on Internet parenting forums, parents discuss whether or not vaccination is the right choice for their children. In this thesis, I highlight the historical context of the anti-vaccine movement in mid 19th century to early 20th century Victorian Britain in the era of compulsory smallpox vaccination. Vaccination in this time was a very different and more overtly dangerous process, and preexisting dissenting movements took up anti-vaccination as a cause. Today, the rhetoric on Internet parenting forums has grown to include arguments of safety, efficacy and necessity of vaccination. I gathered much of the information from the mothering.com and mumsnet.com parenting forums, and other websites like Sanevax.org.
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Overbey, David W. "Verifying web-based information detailed accounts of web use in real time /." [Kent, Ohio] : Kent State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=kent1196445421.
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Thesis (Ph. D.)--Kent State University, 2007.Title from PDF t.p. (viewed July 15, 2008). Advisor: Christina Haas. Keywords: Web use; Writing studies; Credibility studies; Media studies; Rhetoric. Includes survey instrument. Includes bibliographical references (p. 144-148).
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Chan, Haw-fung Victor, and 陳可風. "Hong Kong English and the internet." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1999. http://hub.hku.hk/bib/B31951806.
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Costa, Sílvia Scola da. "A constituição do ethos do idoso no Facebook: argumentação e retórica." Pontifícia Universidade Católica de São Paulo, 2017. https://tede2.pucsp.br/handle/handle/20525.
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Secretaria da Educação do Estado de São Paulo - SEE
This thesis, inserted in the research line Reading, Writing and Teaching of Portuguese Language, of the Program of Postgraduate Studies in Portuguese Language of the Pontifical Catholic University of São Paulo, has as its theme the study of the construction of the ethos of the elderly in the relationship Social page: Facebook. When placing himself in the digital social network, the clerk assumed the authorship of what he writes: if he writes of himself, if he uses multimodality for such, he is an author and a character. Networking does not have to be a "truth," but it needs to be believable and, in that sense, persuasive. Language, on the other hand, translating man and revelation, objectively or in a less explicit way, the character of being ascertained by the unveiling of the rhetorical devices used does not reveal itself. To make this possible, we collected thirty-six senior profiles on the page and analyzed the rhetorical manifestation of character-building traits in line with Aristotle's studies of the passions and character manifested by young, old, and elderly of his time. We also collected twenty youth profiles and twenty adult profiles so that we could carry out a comparative analysis and understand whether the discursive form of character manifestation that Aristotle preached more than two thousand years ago remains, to a lesser or greater degree, in the Virtual reality experienced nowadays, for digital natives, as by digital immigrants. With the aid of modern studies of rhetoric, we understand that in verbal interaction through Facebook, ethos, pathos, and logos, they intermingle for a single discursive purpose: to attain an adherence of the other, at least by deliberation or by simple delight. In this way, the rhetorical act is filled with very idiosyncratic action, without, however, hiding the impulsive and thematic postures of a generation. An analysis has revealed expressive manifestations about a posting of euphoric passions and traits of character still remaining in contemporary society or in the choice of the themes in question, in a rhetorical discourse very expressive and revealing a way to be an elder in contemporary society
Esta tese, inserida na linha de pesquisa Leitura, Escrita e Ensino de Língua Portuguesa, do Programa de Estudos Pós-Graduados em Língua Portuguesa da Pontifícia Universidade Católica de São Paulo, tem como tema o estudo da construção do ethos dos idosos no Facebook. Ao se colocar na rede social digital, o escrevente assume a autoria do que escreve: se escreve de si, se utiliza a multimodalidade para tal, é autor e personagem. O que se coloca em rede não precisa ser a “verdade”, porém precisa ser verossímil e, nesse sentido, persuasivo. A linguagem, por outro lado, traduz o homem e revela, objetivamente ou de modo menos explícito, o caráter possível de ser averiguado pelo desvendar dos artifícios retóricos utilizados no revelar-se. Para que isso fosse possível colhemos trinta e seis perfis de idosos na página e analisamos a manifestação retórica de traços de constituição do caráter em consonância com os estudos de Aristóteles sobre as paixões e sobre caráter manifestado por jovens, adultos e velhos de seu tempo. Colhemos também vinte perfis de jovens e vinte perfis de adultos para que pudéssemos realizar uma análise comparativa e entender se a forma discursiva de manifestação do caráter que Aristóteles pregou há mais de dois mil anos mantém-se, em menor ou maior grau, vigente na realidade virtual vivenciada hoje, tanto pelos nativos, quanto pelos imigrantes digitais. Com o auxílio dos modernos estudos da Retórica, entendemos que, na interação verbal por meio do Facebook, ethos, pathos e logos se entremeiam para um único propósito discursivo: conquistar a adesão do outro, seja pelo julgamento, pela deliberação ou por simples deleite. Desse modo, um ato retórico é repleto de ação muito idiossincrática, sem, entretanto, esconder posturas passionais e temáticas de uma geração. A análise revelou manifestações expressivas sobre a postagem de paixões eufóricas e traços de caráter ainda remanescentes na sociedade contemporânea quer na escolha dos temas apresentados aos leitores do facebook quer na manifestação, explícita ou velada, de um discurso retórico muito expressivo e revelador de um modo de ser velho na sociedade contemporânea
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Holst, Susanne. "Kärlek eller bara en fling? : En retorisk komparativ analys av Match och Victoria Milans TV-reklamfilmer." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9533.
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Denna studie ämnar belysa de två företagen Match och Victoria Milans TV-reklamfilmer. Det primära syftet är att undersöka vilka retoriska grepp Match och Victoria Milan använder sig av i reklamfilmerna för att värva nya betalande medlemmar till webbplatserna. Genom retorisk analys granskas respektive reklamfilm. De retoriska teorier som används är ethos, pathos, logos -triaden och de semiotiska aspekterna denotation och konnotation. I mitt arbete analyserar jag även videoproduktionstekniken för att belysa kameravinklar. Med hermeneutik som vetenskaplig ansats tolkas reklamfilmerna med hjälp av den hermeneutiska cirkeln som tillvägagångssätt. Det sekundära syftet med detta arbete är att jämföra likheter och skillnader mellan reklamfilmerna. De frågor jag ställer är 1) vilka likheter och skillnader finns i reklamfilmerna och 2) hur skiljer sig könsmönstret åt mellan reklamfilmerna. För att synligöra de strukturer som finns kommer jag att använda mig av strukturalistisk teori. Victoria Milan har fram till idag enbart producerat en reklamfilm som analyseras. Match har däremot producerat flera reklamfilmer och jag har därför valt att granska den senaste av dessa reklamfilmer. Analysen visar att båda reklamfilmernas styrka och persuasiva effekt ligger i att de förenar rationella och emotionella apeller – att den tänkta mottagaren både känner igen sig i reklamfilmerna och att de innehåller argument. Reklamfilmerna vilar på strukturalistiska binära motsatspar som ligger till grund för hur mannen och kvinnans roll i reklamfilmerna framställs/upplevs olika. I Matchs reklamfilm är det mannen som styr. I Victoria Milans reklamfilm är det kvinnan som är aktiv. En slutsats som dras är att två undermedvetna frågor väcks hos mottagaren, ”det kan bli verklighet” (Match) och ”det kan bli bättre” (Victoria Milan). Genom denna emotionella påverkan ingjuts hopp i det undermedvetna hos de tänkta målgrupperna. Hoppet mottagaren känner är ett starkt retoriskt grepp som båda företagen använder sig av. Att hitta en ursäkt till ett dåligt beteende blir dock Victoria Milans främsta retoriska grepp. Nyckelord: ethos, pathos,logos- triaden, visuell retorik, TV-reklamfilm, hermeneutik, binärt motsatsförhållande, dejting, internet, Barthes, Lévi-StraussThis study aims to highlight the two firms Match and Victoria Milan's television commercials. The primary purpose is to explore the rhetorical strategies Match and Victoria Milan use in the commercials to attract new paying members to the sites. Each advertisement is examined through rhetorical analysis. The rhetorical theories used are the triad of ethos, pathos, logos and the semiotic aspects of denotation and connotation. In my work I also analyze video production technology to illuminate the camera angles. With hermeneutics as a scientific approach I will interpret the commercials by using the hermeneutic circle approach.The secondary objective of this work is to compare the similarities and differences between the commercials. The questions I ask are 1) the similarities and differences in the commercials and 2) how different gender patterns differ between the commercials. To visualize the structures that exist, I will use structuralist theory. Victoria Milan has until today only produced one television commercial that is analyzed. Match, however, produced several commercials and I have therefore chosen to examine the most recent of these commercials. The analysis shows that both advertising films strength and persuasive power lies in that they combine the rational and emotional Apelles – the intended recipient both recognize themselves in the commercials and that the commercials contain arguments. The Promotional Films are based on structuralist binary opposites that form the basis of how man and woman's role in advertising films are produced / perceived differently. In the Match commercial the man is in control. In the Victoria Milan commercial the woman is the one who is active. One conclusion is that two sub-conscious issues are raised by the recipient, "it can become areality" (Match), and "it could be better" (Victoria Milan). This emotional influence instilles hope in the subconscious of the intended target groups. The hope they feel is a strong rhetorical approach that both companies use. Finding an excuse for bad behavior, however, is Victoria Milan's main rhetorical strategy. Keywords: triad of ethos, pathos, logos, visual rhetoric, television commercials, binary opposition, dating, internet, Barthes, Lévi-Strauss
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Bergner, Malin, and Linda Eriksson. "Hur narrativt berättande påverkar mottagandet av skriftlig intern kommunikation." Thesis, Högskolan i Gävle, Avdelningen för arbetshälsovetenskap och psykologi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-32718.
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Syftet med studien var att undersöka hur ett internt meddelande uppfattas av mottagaren, beroende på om meddelandet är positivt eller negativt, samt om det finns skillnad i mottagandet av meddelandet när det är strikt faktabaserat alternativt framfört med ett narrativt berättande. Digitala enkäter skickades till mottagare via sociala medier. Enkäten innehöll fyra olika texter, två meddelanden var narrativt utformade och två strikt faktabaserade. Frågorna i enkäten var utformade för att besvara om mottagandet påverkas av textstatus (retoriskt vs fakta), samt om skillnader fanns mellan valens (positivt vs negativt laddat meddelande). Mottagandet mättes på en likertskala utifrån dimensionerna öppenhet, förståelse och tydlighet. Resultatet visar på att retoriskt berikade meddelanden tagits emot bättre i alla tre dimensionerna, oberoende om budskapet var positivt eller negativt.The purpose of the study was to investigate how a written internal message is perceived by a recipient depending on whether the message is phrased positive or negative, and whether the message is strictly fact-based or presented in a narrative. This study was conducted through digital surveys which were sent to the recipient via social media. The questionnaire contained four different texts, two messages were presented in a narrative and two were strictly fact-based. Further, the messages are designed in the way that two messages have a negative message and the other two are designed with positive messages. The questions in the survey are designed to answer whether the reception is affected by text status (rhetorical vs. factual) and whether differences exist between the valence (positive vs. negatively charged message). Reception was measured on a Likert scale based on the dimensions of openness, understanding and clarity. The result shows that the rhetorically enriched message was better received, regardless of whether the message was positive or negative.
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Kindblom, Louise. "DET AMERIKANSKA PRIMÄRVALET I NÄRBILD : En kvantitativ studie av hur Barack Obama och Hillary Clinton framställs och kommunicerar på Internet." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106757.
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Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.
Material/Method: Quantitative content analysis
Main results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama. It exist a high level of interactivity in the videos on YouTube. The degree of interactivity is much lower on the official websites.
Both Hillary Clinton and Barack Obama use a lot of rhetoric figures in their speeches. Regarding all three types of figures Barack Obama uses them more than Hillary Clinton. Both candidates have a high degree of positive body language. Hillary Clinton has a higher degree of positive body language than Barack Obama who in a comparison with her uses gestures with more negative associations.
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Dangler, Douglas Kevin. "Write now a dramatistic view of internet messenger tutorials /." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1095767435.
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Thesis (Ph. D.)--Ohio State University, 2004.Document formatted into pages; contains 209 p. Includes bibliographical references. Abstract available online via OhioLINK's ETD Center; full text release delayed at author's request until .
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Figueiredo, Neto Celso. "Persuasão e entretenimento: a publicidade-entretenimento se configura como estratégia comunicativa que resgata a retórica aristotélica." Pontifícia Universidade Católica de São Paulo, 2008. https://tede2.pucsp.br/handle/handle/5114.
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Previous issue date: 2008-09-22This doctorate work has as it is main objective the description and analysis of the phenomena called advertainment, which is a new communication strategy for advertising. The advertainment should be understood as a new paradigm in advertising since it has changed some of the fundamental processes of the advertising as we know it. Concerning the consumer, advertainment inverts the information flow, once it makes the consumer search, download, play and forward to his friends films from brands instead of being a simple receptor of advertising during the TV break. On the creative side, it is fundamental to build captivating stories to incentive consumers to forward these commercials to their friends. For this process to succeed it is needed a great deal of consumer involvement, only achieved if the advertising incorporates the rhetoric elements described by Aristotle in his elocucio, which is pathos, ethos and logos integrated within the message. In building messages which aggregate the Aristotle persuasive technics of captivating stories to be distributed throughout internet. With advertainment, advertising creates a new tool with high level of persuasiveness that allows brands to reach a different standard in communicating with their customers. Instead of transmitting information regarding products and incentive the purchase, advertising can be a source of entertainment, achieving a new status from the consumer point of view, becoming pleasant and desirable
O presente trabalho de doutoramento tem por objetivo descrever e analisar o fenômeno intitulado publicidade-entretenimento, ou advertainment, que se constitui em uma nova estratégia de comunicação publicitária. A publicidade-entretenimento se configura como um novo paradigma da publicidade ao alterar alguns processos fundamentais da sua atividade. Em nossa pesquisa verificaram-se as hipóteses de que o advertainment inverte o fluxo de informação, fazendo com que o usuário busque, baixe, execute e divulgue os comerciais das marcas anunciantes, ao invés de ser apenas um receptor das mensagens no intervalo da programação. Do ponto de vista criativo, notou-se que é necessário que se construa narrativas cativantes para que o consumidor se sinta incentivado a divulgar o conteúdo da publicidade. Para que todo o processo ocorra, é necessário grande envolvimento do consumidor, esse envolvimento só é possível quando a publicidade incorpora os elementos retóricos descritos por Aristóteles em seu elocucio, ou seja pathos, ethos e logos integrados em um discurso envolvente. Ao construir mensagens que agregam as técnicas persuasivas aristotélicas ao domínio da construção de narrativas cativantes e aos usos e costumes de navegação na Internet, a publicidade-entretenimento cria uma nova ferramenta de alto poder persuasivo que permite que as marcas passem a comunicar-se com seus consumidores em um patamar diferenciado. Essa mudança indicia uma nova linguagem para a publicidade e uma diferente relação entre marcas e consumidores por meio da publicidade. Ao invés de serem meras transmissoras de informações acerca dos produtos e incentivadoras das compras, a publicidade se transforma em fonte de entretenimento atingindo um novo status aos olhos do consumidor e tornando-se agradável e desejável
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Fye, Carmen Michelle. "Composition and technology: Examining liminal spaces online." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1950.
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This thesis examines how composition studies have been, and continue to be, shaped by the cultural values of exclusion; this field is "continually magnif[ied] and reproduc[ed] in the complex social conditions connected with those values in fundamental ways much like educational systems in general."
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Rachal, Windy Satterlee. "Rhetorical functions of language and media in health education : effects of metadiscourse and the Internet on readers' attitudes and knowledge about stress management." Virtual Press, 2002. http://liblink.bsu.edu/uhtbin/catkey/1238741.
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Much of what technical communicators know about language use is based on spoken or written communication; however, newer media complicate those boundaries. Spoken and written language differ primarily in the use of metadiscourse, language that aids interpretation of propositions. While research shows that metadiscourse aids in retention and attitude change in both print and speech, none exists to show whether this is true in a medium like the Internet, which has qualities of both. Technical communicators need this information because they must compose similar messages in several media: advertising, system help, business training, and health education are commonly delivered in multimedia formats, primarily in print and the Internet.Most critical of these messages is health education, in which technical communicators must make treatment accessible to patients at home. Not only does this task require clear communication, but also it requires convincing patients to attend to the information, have positive attitudes about illness or self-care, and remember the information-these are the ingredients needed for learning. With good reason, healthcare providers are investing many resources into Internet health education, but technical communicators lack guidance on effective use of the medium. Research in this area focuses on measuring outcomes of existing programs rather than on systematically identifying what works and why.The present study examined language use (i.e., metadiscourse) and medium (i.e., Internet) in health education about stress management. This study reviews existing research in these areas and posits persuasion and social influence theory as a basis for understanding the persuasive abilities of health educational materials, or the abilities of the materials to convince patients to learn health information, change attitudes about illness and treatment, and change health-related behaviors.To test this theory, 120 students from a Southern university voluntarily read interventions developed to isolate the effects of metadiscourse and media on cognitive processing, attitudes, behavior intentions, and knowledge. Repeated measure multivariate analyses revealed that regardless of metadiscourse or medium, participants' knowledge about stress management increased and was maintained over time; however, favorable attitudes were not maintained over time. Results indicate that peripheral rather than central route persuasion occurred, and, therefore, knowledge gains are likely to be short-term. Suggestions for future research are provided and recommendations for theoretical development are discussed.Department of English
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Domínguez, Martín Eva Maria. "Periodismo inmersivo: Fundamentos para una forma periodística basada en la interfaz y la acción." Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/108956.
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L'impacte de tecnologies com la realitat virtual juntament amb la influència narrativa dels videojocs han afavorit el que anomenem una retòrica immersiva, una forma de relatar amb recursos visuals i interactius per tal d’aconseguir un alt grau d'immersió de l'usuari. Entenem per periodisme immersiu una pràctica periodística emergent que aplica les tecnologies i recursos necessaris amb aquest objectiu. Per bé que el periodisme immersiu té la seva expressió màxima amb l'aplicació de la tecnologia de realitat virtual immersiva, també es poden aplicar recursos per a la immersió a través de la pantalla digital. Es proposen els components expressius per a un periodisme immersiu basat en la capacitat visual de la interfície i la possibilitat d'acció en el relat i s’analitzen les seves aplicacions periodístiques.El impacto de tecnologías como la realidad virtual junto con la influencia narrativa de los videojuegos han favorecido lo que damos en llamar una retórica inmersiva, una forma de relatar con recursos visuales e interactivos cuyo objetivo es conseguir un alto grado de inmersión del usuario. Entendemos por periodismo inmersivo una práctica periodística emergente que aplica las tecnologías y recursos necesarios para conseguir dicho fin. Si bien el periodismo inmersivo tiene su mayor expresión con la aplicación de la tecnologia de realidad virtual inmersiva, también se pueden aplicar recursos para la inmersión a través de la pantalla digital. Se proponen los componentes expresivos para un periodismo inmersivo basado en la capacidad visual de la interfaz y la posibilidad de acción en el relato y se analizan sus aplicaciones periodísticas.
The impact of virtual reality technologies as well as the influence of gaming narratives have favored what we call immersive rhetoric, a storytelling form based on visual and interactive resources which aim to achieve a high degree of user immersion. Immersive journalism we understand as an emerging journalistic practice that applies the technologies and resources needed to achieve that goal. While immersive journalism has its greatest expression in the application of immersive virtual reality technology, immersive tecniques can also be applied through the digital display. We first propose the expressive components for immersive journalism based on the visual interface and then we analize their journalistic applications.
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Spinuzzi, Clay I. (Clay Ian). "Appropriating Language on the Usenet." Thesis, University of North Texas, 1994. https://digital.library.unt.edu/ark:/67531/metadc501079/.
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The Usenet is a global computer conferencing system on which users can affix textual messages under 4500 different categories. It currently has approximately 4,165,000 readers, and these .readers have appropriated language by adapting it to the Usenet's culture and medium. This thesis conceptualizes the Usenet community's appropriation of language, provides insights into how media and media restrictions cause their users to appropriate language, and discusses how future media may further cause users to appropriate language. With the Usenet we have a chance to study a relatively new community bound by relatively new technology, and perhaps we can learn more about the appropriation process by studying the two.
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Wheeler, Ramona Dee. "Blogging in Defense of Themselves: Social Media Implications for Rhetorical Criticism and the Genre of Apologia." BYU ScholarsArchive, 2013. https://scholarsarchive.byu.edu/etd/3940.
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The advent of social media has provided an arena where barriers to entry are low. Individuals may persuade, question others and defend both their philosophies and their actions. This study examines the classic role of rhetorical criticism as it may apply in new media venues. A blog written by a public figure was examined through a synthesis of rhetorical criticism analyses derived from Ware and Linkugel, Vartabedian, and Downey. Four strategies and associated positioning in the practice of apologia were identified in selected blog posts, indicating the genre of apologia applies to social media apologies and extends the genre of apologia. Rhetorical criticism was found to be an effective tool in identifying rhetorical postures and strategies used in social media.
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Karlsson, Linnea, and Jasmine Svanström. "Julia och eliterna : En studie av hur näthatsdebatten utvecklades till en medial lavin." Thesis, Linnéuniversitetet, Institutionen för medier och journalistik (MJ), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28153.
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English title: Julia and the elite. A study of how the Internet hatred developed into a media avalanche. Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were given the opportunity to tell the entire Swedish population about the hate and threats they had been exposed to online. In this thesis we want to investigate what topics end up on the media´s agenda, how a piece of news is developed and framed. Questions: How does a piece of news considered highly newsworthy develop from when it first appears in the media until it gradually disappears? How and why did Internet hatred end up on the media´s agenda? How does the media framed the Internet hatred? Theory: To be able to answer the questions formulated in this thesis, the following theories have been used: Agenda-Setting theory, framing theory, news valuation and media logic. Method: Quantitative content analysis of news broadcasts and debate shows from TV, radio and newspapers. Additionally a qualitative content analysis by support of a rhetorical and semiotic analysis of two debate articles and one TV feature. Result: The online hate debate was to be divided into two main debates concerning how to handle online hate in terms of the law and men who hate women in the public sphere. The majority of those who participate in the online hate debate belong to some form of either media, political, legal or academic elite. More than halv of those who fight for the online hate-cause belong to the media elite. Julia, who participate in Uppdrag Granskning on SVT, is one of the most prominent citizens who campaign for the cause. Conclusion: The most important conclusion in this thesis is that the Internet hatred predominantly centred on Julia and the different elite groups. The media elite was both the victim and the fiercest campaigner for the cause. Even though online hate was described as a general problem in society, it was primarily framed as a problem for the media elite. An event will be considered highly newsworthy and will end up on the media´s agenda if it is, among others, unexpected, sensational and somehow focused on an elite group. A news story is more likely to turn into a media avalanche if it raises interest and engages a large audience, as it leads to an increased demand for more articles in the news reporting.
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Lindholm, Viktoria. "Konsthallar och gallerier på nätet : En retorisk analys om konsten att övertyga om (samtids)konst." Thesis, Linköping University, Department for Studies of Social Change and Culture, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-12303.
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Uppsatsen undersöker retoriken runt konst på fyra konstverksamheters hemsidor. Konsthallarna och gallerierna som undersöks är alla belägna på landsbygden eller i mindre samhällen i Sverige. Dessa är Bjurbäcks konsthall, Virserums konsthall, Neon Gallery samt Galleri Astley. De frågor som ställs till materialet är: Vilken konst är det som presenteras och hur lyfts den fram? Vilka retoriska medel använder man sig av, och vem vänder man sig till? I vilka sammanhang presenteras konst? Vilken relation och vilket synsätt till konst förmedlas? Vilken relation till platsen och miljön där konsthallen och galleriet är belägen förmedlas?
För att undersöka hur konstverksamheternas retorik är upplagd på hemsidorna har framförallt de klassiska begreppen ethos, logos och pathos fungerat som analysverktyg så som de används i metoden retorikanalys. Retorikanalys menar Brigitte Mral är en användbar metod som kan hjälpa oss att försöka förstå och tolka budskap. Hur bilder och design på olika sätt samspelar med texten har också varit viktigt att undersöka. Den redovisade analystexten i uppsatsen visar på samband mellan bild- och textretorik och hur dessa tillsammans bildar en gemensam retorik.
Teorier som används i uppsatsen ger perspektiv på begreppet konst. Förutom filosofiska definitionsförsök av vad konst är eller kan vara, presenteras här föreställningar om konst i relation till tre områden: företag, teknologi och media.
Ytterligare en teoretisk ingång som tolkats som relevant i uppsatsen, är att se på den lokala platsen i relation till nationen, EU och den globala världen.
Resultatet i uppsatsen visar att de fyra konstverksamheterna valt olika sätt att marknadsföra konst på sina respektive hemsidor, men trots detta är retoriken för samtidskonst ofta ganska traditionell. Hemsidan kan uppfattas som en kombinerad informations- och marknadsföringskanal. Den måste kunna fungera för olika målgrupper, såsom samarbetspartners, finansiärer, skolor, med mera. Detta är något som problematiseras i uppsatsen.
The essay examines the rhetoric around art on four art galleries´ homepages. The art galleries that are examined are all located on the countryside or in smaller towns in Sweden. With their Swedish names the examined objects are the following: Bjurbäcks konsthall, Virserums konsthall, Neon Gallery and Galleri Astley. The questions that are set to the material are: What kind of art is presented and how is it conveyed? Which rhetorical instruments are used and which target groups do they aim at? In which context is art presented? Which relation to art and which perspective on art is mediated? Which relation to the site and the environment where the art galleries are located is conveyed?
The classical concepts ethos, logos and pathos - as they are used in Rhetorical analysis - have been used as instruments to investigate how the rhetoric about art is applied. Brigitte Mral means that Rhetorical analysis is a useful method to help us understand and interpret messages. How pictures and design in different ways interplay with the text, has also been important to investigate. The presented analysis in the essay shows the connections between text- and visual rhetoric, and how these elements together form a common rhetoric.
Theories that are used in the essay give perspectives on the concept of art. Definitions about what art can be are presented mainly from a philosophical perspective. But the idea of art is also presented in relation to three other spheres such as companies, technology and the media.
Another theoretical input interpreted as relevant in the essay, is the perspective on the local place in relation to the nation, EU and the global world.
The result in the essay shows that the four art galleries have chosen different ways to market art on their respective homepages. Despite this is the rhetoric on contemporary art mainly traditional. The homepage can be considered as a combined information- and marketing channel. It must function for different target groups such as collaborative partners, financiers, schools, etc. This is examined and discussed in the essay.
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Raymond, Lucie. "La construction médiatique de la revendication « antisystème » : enquête sur les stratégies de création et de renouvellement d’une (im)posture journalistique et politique." Thesis, Sorbonne université, 2020. http://accesdistant.sorbonne-universite.fr/login?url=http://theses.paris-sorbonne.fr/2020SORUL071.pdf.
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Cette recherche interroge la construction médiatique de la revendication « antisystème » sur une période de plus de trente ans (1990-2020). Notre problématique questionne les modalités de construction et de renouvellement de la « posture antisystème », en lien avec les transformations de l’écosystème médiatique au sein duquel évoluent les figures porteuses de cette revendication. Pour ce faire, nous proposons, dans un premier temps, d’identifier et de classer les figures de l’« antisystème » pour examiner, dans un second temps, leurs trajectoires médiatiques et discursives. Trois principaux axes analytiques guident cette démarche. En premier lieu nous montrons comment une rhétorique du ressentiment permet aux acteurs de l’« antisystème » de construire une double image de « combattant » et de « victime » du « système ». Nous proposons ensuite d’étudier le potentiel médiagénique des figures étudiées, c’est-à-dire la manière dont elles s’adaptent aux supports et aux formats par lesquels elles sont médiatisées. Nous examinons ainsi les procédés sémio-discursifs qui permettent aux « antisystème » d’interagir avec les grands médias d’information qu’ils critiquent par ailleurs, tout en déployant une « panoplie » communicationnelle sur l’internet. Enfin, nous proposons d’étudier la manière dont les personnalités de l’« antisystème » construisent des espaces numériques « contre-informationnels » pour imposer une vision du monde en lien avec leur idéologie politiqueThis research questions the media construction of the "anti-system" claim over a period of more than thirty years (1990-2020). Our thesis problematic questions the modalities of construction and renewal of the "anti-system posture", in connection with the transformations of the media environment within which these figures evolve. We first work on identifying and classifying the « anti-system » figures; we then examine their media and discursive trajectories. Three main analytical points guide this analysis. We first demonstrate the building of a rhetoric of resentment, which allows the anti-system actors to present themselves as both “fighters” and “victims” of “the system”. We then study the mediagenic potential of these figures: we therefore analyse their ways of adapting to the media and formats in which they are mediated. We thus examine the semio-discursive processes through which the "anti-system" interact with the major information media they are criticising, while deploying at the same time a communicational "panoply" on the Internet. We finally study their construction of “counter informational” spaces online, to spread their vision of a world in line with their political ideology
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Smith, Jennifer. "Theorizing Digital Narrative: Beginnings, Endings, and Authorship." VCU Scholars Compass, 2012. http://scholarscompass.vcu.edu/etd/316.
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Since its development, critics of electronic literature have touted all that is “new” about the field, commenting on how these works make revolutionary use of non-linear structure, hyperlinks, and user interaction. Scholars of digital narrative have most often focused their critiques within the paradigms of either the text-centric structuralist model of narrativity or post-structuralist models that implicate the text as fundamentally fluid and dependent upon its reader for meaning. But neither of these approaches can account completely for the unique modes in which digital narratives prompt readerly progression, yet still exist as independent creative artifacts marked by purposive design. I argue that, in both practice and theory, we must approach digital-born narratives as belonging to a third, hybrid paradigm. In contrast to standard critical approaches, I interrogate the presumed “newness” of digital narratives to reveal many aspects of these works that hearken to print predecessors and thus confirm classical narratological theories of structure and authorship. Simultaneously, though, I demonstrate that narrative theory must be revised and expanded to account for some of the innovative techniques inherent to digital-born narrative. Across media formats, theories of narrative beginnings, endings, and authorship contribute to understanding of readerly progress and comprehension. My analysis of Leishman’s electronically animated work Deviant: The Possession of Christian Shaw shows how digital narratives extend theories of narrative beginnings, confirming theoretical suitability of existing rules of notice, expectations for mouseover actions, and the role of institutional and authorial antetexts. My close study of Jackson’s hypertext my body: a Wunderkammer likewise informs scholarship on narrative endings, as my body does not provide a neatly linear plot, and thus does not cleanly correspond to theories of endings that revolve around conceptions of instabilities or tensions. Yet I argue that there is still compelling reason to read for narrative closure, and thus narrative coherence, within this and other digital works. Finally, my inquiry into Pullinger and Joseph’s collaboratively written Flight Paths: A Networked Novel firmly justifies the theory of implied authorship in both print and digital environments and confirms the suitability of this construct to a range of texts.
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Salem, Manel. "The british Conservative Party under Margaret Thatcher's leadership : conservatism seen from within." Thesis, Montpellier 3, 2017. http://www.theses.fr/2017MON30041.
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Cette thèse aborde le sujet du conservatisme britannique, notamment le conservatisme de1979 jusqu’à 1990, la période qui correspond aux mandats de Margaret Thatcher. Ce travail vise à démontrer que la continuité a été l’aspect déterminant du parti conservateur depuis les XVIIIe et XIXe siècles. Les valeurs premières du conservatisme ont continué à être appliquées avec l’avènement de Margaret Thatcher au pouvoir même si elle incarnait, pour beaucoup de gens, le changement. Ceci apparait dans les discours que Margaret Thatcher tenait quand elle était leader de l’opposition. Le changement était nécessaire selon elle car la société britannique était stagnante. En effet, Thatcher ne pouvait pas accepter ce qu’elle considérait comme étant une « société oisive ».Dès son jeune âge, elle avait appris que travailler dur était à la fois une responsabilité et un plaisir. Ce plaisir-là émane des principes d’indépendance et de persévérance auxquels elle a toujours cru très profondément. Dans ce sens, le changement signifie essentiellement la remise en question du consensus de l’après-guerre, conçu pour aider le pays et ses habitants à se reconstruire. Margaret Thatcher était déterminée à démanteler la social-démocratie keynésienne qui avait imprégné la politique britannique depuis la Seconde Guerre mondiale à cause des circonstances changeantes. L’originalité de sa politique réside dans l’abandon du consensus de l’après-guerre largement basé sur l’état providence et l’intervention de l’état ainsi que l’encouragement des membres de la société à être autonomes et indépendants en plus d’une économie forte et capable de s’autoréguler sans avoir besoin d’intervention de la part du gouvernement. La liberté, l’individualisme et l’autonomie sont les conséquences ultimes de la dérégulation. Ces valeurs étaient les valeurs premières du conservatisme et leur application durant les années quatre-vingt n’étaient que retour au vieux parti conservateur. La continuité du parti conservateur, qui a été interrompue par le keynésianisme du parti travailliste, a été alors rétablie. Pour prouver de cette continuité, un nombre de documents d’archives ont été étudiés au Churchill Archives Centre à Cambridge; des archives telles que les procès-verbaux des réunions du parti conservateur et les discussions qui se sont déroulées entre conservateurs. Par ailleurs, savoir comment les conservateurs eux-mêmes définissent le conservatisme britannique élucide la nature du conservatisme. Pendant longtemps, le parti conservateur a été considéré comme étant le parti monolithique par excellence. Mais le retour en force d’autres partis, comme le parti travailliste après la Seconde Guerre mondiale, a poussé les conservateurs à réfléchir davantage, à innover, à créer des thinks tanks et à ne plus avoir peur d’exprimer leurs opinions diverses. Désormais, ils ne craignent plus le changement, partant du principe que « les choses doivent changer pour qu’elles restent identiques » (The Leopard by Giuseppe Tomasi di Lampedusa). Une large partie de cette thèse porte sur la politique économique. La variable de la politique économique constitue peut-être le critère de réussite le plus visible notamment du fait qu’il est aisément quantifiable, et révèle que l’économie a toujours été une priorité chez les conservateurs. Selon Margaret Thatcher par exemple, le keynésianisme de l’après-guerre avait échoué et devait être abandonné. Pour Thatcher, le problème majeur à résoudre n’était pas le chômage mais l’inflation. La dichotomie entre continuité et changement sera analysée non seulement dans les discours publics de Margaret Thatcher mais aussi dans les discussions internes du parti conservateur. La pléthore de définitions et opinions pose également la question de l’héritage de la dame de fer, à travers son successeur John Major et des événements contemporains tels que le BrexitThis thesis focuses on the dynamics of continuity and change within the Conservative Party from 1979 to 1990, the period of Margaret Thatcher’s premierships. The aim of this thesis is to demonstrate that continuity had been the defining feature of the Conservative Party since the 18th and 19th centuries. The implementation of the primary values of early Conservatism continued with the advent of M. Thatcher to power although she represented, for many people, the epitome of change. This was all the more obvious in Margaret Thatcher’s public speeches when she was Leader of the Opposition. Change was, to her, necessary since British society was stagnant. In fact, Mrs. Thatcher could not accept what she considered as an “idle society.” When she was very little, Mrs. Thatcher learned that working hard was not only a duty but also an enjoyment. These feelings emanated from the values that she dearly cherished such as independence and perseverance. In this sense, therefore, change only meant the questioning of the postwar consensus. The policies implemented during the consensus period aimed at helping Britain and her citizens reconstruct. Margaret Thatcher was determined to dismantle the Keynesian social democracy that had permeated British politics since World War Two because of changing circumstances. The novelty of her politics lay in getting rid of the postwar consensus, broadly based on the welfare state and government intervention and encouraging a society whose members should be self-reliant and independent in addition to a strong economy capable of self-regulating without the need for regulation from the government. Freedom, individualism and autonomy were the ultimate consequences of deregulation. These values were the original values of Conservatism and their implementation in the 1980s was nothing but a return to Old Tory Conservatism. The continuity of the Conservative Party, which was interrupted by the politics of Keynesianism of the Labour Party, had therefore been reestablished. In order to trace this continuity, a number of archival material have been studied in the Churchill Archives Centre in Cambridge; archival material such as the minutes of the Conservative Party or the discussions that took place among Conservatives. Besides, how members of the Conservative Party themselves define British Conservatism sheds light on the nature of Conservatism. The Conservative Party has been considered to be the monolithic party par excellence but as a result of the increasing influence of other parties, notably the Labour Party after World War Two, Conservatives became more aware of the need to think more, innovate, create thinks tanks and express their distinct opinions more widely. They were no longer afraid of change given that “Everything needs to change, so that everything can stay the same” (The Leopard by Giuseppe Tomasi di Lampedusa). An important part of this thesis deals with the economy. The variable of economic policy is perhaps the most visible criterion of success namely because it is easily quantifiable. It also reveals that economy has always been a priority among Conservatives. For Margaret Thatcher for instance, the Keynesianism of the postwar era had failed and should be abandoned. According to Thatcher, inflation was the problem to solve, not unemployment. The dichotomy between continuity and change will be analyzed not only in the public speeches of Margaret Thatcher but also the internal discussions of Conservatives. This plethora of definitions and opinions also concerns the legacy of the Iron Lady mainly through her successor, John Major, in addition to contemporary events such as the Brexit
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Huen, Bobby K. "Bloggers and Their Impact on Contemporary Social Movements: A Phenomenological Examination of the Role of Blogs and Their Creators in the LGBT Social Movements in Modern United States." NSUWorks, 2015. http://nsuworks.nova.edu/shss_dcar_etd/30.
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The Internet is a ubiquitous feature in everyday life, but its application to social movements has yet to be completely understood. This phenomenological study examines the lived experiences of bloggers who focused on the gay, lesbian, bisexual, and transgender (LGBT) movement in the United States to understand the impact bloggers and their work as online activists have on existing LGBT social movement organization and operation. Data collection is gathered from semi-structured and open-ended interviews with four social movement bloggers using web-conference software over the course of three months. The results of this study indicated that internet has empowered individual activists, allowing them to gather a following and share their views to a large audience over the web, independent from existing social movement organizations. Consequently, bloggers and online activists maintain a relationship with existing social movement structure that is both collaborative and antagonistic. The results of this study contribute to the current understanding of social movement organizations as well as the impact of technological innovations on social movement advocacy.
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"Assemblages of Radicalism: The Online Recruitment Practices of Islamist Terrorists." Doctoral diss., 2014. http://hdl.handle.net/2286/R.I.27545.
Full textAbstract:
abstract: This dissertation explores the various online radicalization and recruitment practices of groups like al-Qaeda and Hezbollah, as well as Salafi Jihadists in general. I will also outline the inadequacies of the federal government's engagement with terrorist / Islamist ideologies and explore the ways in which early 20th century foundational Islamist theorists like Hasan al-Banna, Sayyid Qutb, and Abul ala Mawdudi have affected contemporary extremist Islamist groups, while exploring this myth of the ideal caliphate which persists in the ideology of contemporary extremist Islamist groups. In a larger sense, I am arguing that exploitation of the internet (particularly social networking platforms) in the radicalization of new communities of followers is much more dangerous than cyberterrorism (as in attacks on cyber networks within the government and the private sector), which is what is most often considered to be the primary threat that terrorists pose with their presence on the internet. Online radicalization should, I argue, be given more consideration when forming public policy because of the immediate danger that it poses, especially given the rise of microterrorism. Similarly, through the case studies that I am examining, I am bringing the humanities into the discussion of extremist (religious) rhetorics, an area of discourse that those scholars have largely ignored.Dissertation/Thesis
Doctoral Dissertation English 2014
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Young-Johnson, Connie. "Barack Obama and the rhetoric of a black president." 2013. http://hdl.handle.net/2152/23219.
Full textAbstract:
This dissertation analyzes the discourse of Obama’s speeches to argue my thesis that Obama won election by virtue of his rhetorical speechmaking but more specifically, his ability to manage race in those speeches. I define and refer to Obama’s rhetorical handling of race in his speechmaking throughout the campaign as the rhetoric of race management. By rhetorical race management, I mean the strategic use of race (or obfuscation of race) in one’s discourse to manage or affect the audience’s beliefs or opinions of the listener. From a communication-based standpoint, understanding how race operated in this election requires us to examine the history of racism in the United States as well as critical scholarly work on the subject.
Understanding how Obama was able to manage race in his rhetoric is necessary because it forces us to perhaps reexamine and scrutinize the 2008 Presidential election more carefully for several reasons. As rhetorical scholars, if we are in the business of understanding how our icons and politicians can potentially manipulate and use our rhetorical signs and symbols against us—or in spite of us--it is in our best interest to understand why the process occurred and why we allowed it to happen.
I suggest that Obama’s deliberate attempt to weave ideological constructs like patriotism and the American Dream into his campaign strategy obfuscated his representation as the marginalized “other” and created a new political identity that has little to do with marginalization. By examining the theories of scholars like Kenneth Burke, Henry Louis Gates Jr., Walter Fisher, and Dana Cloud, I outline how race and racism historically operated in our political elections, from both a sociopolitical, or quantitative perspective, as well as a critical perspective. By using a multimethod analysis, we are better positioned to understand how Barack Obama successfully played the race card in the Presidential Election of 2008. More importantly, I argue in my conclusion why his use of rhetorical race management, was absolutely necessary if he were to become the first African-American president in a historically racist country.text
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Herrington, Tyanna K. "From paper to digitized expression a treatment of intellectual property issues in application to rhetoric and technical communication /." 1997. http://catalog.hathitrust.org/api/volumes/oclc/39267542.html.
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Trojanová, Monika. "Jazyková správnost a nesprávnost jako argument v internetových diskuzích." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337323.
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The diploma thesis titled "Language Correctness and Incorrectness as an Argument Used in Online Discussions" deals with a language criticism which is used as an argument in online discussions. Firstly, the thesis frames language and speech, argumentation, rhetoric, and communication. Then it introduces online discussions and describes how they work, and how they contribute to communication. It is also focused on the users as creators of content in online discussions. The thesis analyzes the corpus of online discussions in which the argumentation based on language correctness and incorrectness is contained. According to communication situations, the thesis classifies by what language criticism is started, what arguments are used by the critics, how the critized react, and how the others perceive language criticism. The research also examines the consequence of language criticism in online discussions. The goal of the thesis is to determinate whether and how language incorrectness may affect information value of particular post, and how the arguments based on language correctness and incorrectness are used.
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Klika, Jan. "Rétorika uživatelů vybraných asynchronních diskusí na internetu." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-312545.
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Master thesis called "Users rhetoric of selected asynchronous discussions on the Internet" studies culture of language and rhetorical cultivation in the selected discussion pieces from the three news servers, namely Aktuálně.cz., iDnes.cz and Neviditelný pes. Under many of these virtual newspaper articles there are discussions that are meant to develop read ideas and opinions. This discussion space is accessible for practically everyone who has an access to the Internet, which is one of the characteristics and advantages of network media over traditional ones. However limitations of traditional media anticipated the use of appropriate and cultivated language. Network media have different characteristics and asynchronous discussion make other demands on language in them. Natural language is the basic communication medium, which is the primary content of most mass media. In the practical part there is an examination of users speech behavior in these discussions. The rhetorical analysis is used there, which allows a holistic view of speech including its argumentative construction. The aim is to find out what this type of online dialogues is characteristic from the point of view of rhetoric.
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Nocasian, Mihaela V. Young Marilyn J. "Creating community over the net a case study of Romanian online journalism /." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-11152005-123622.
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Thesis (Ph. D.)--Florida State University, 2005.Advisor: Marilyn J. young, Florida State University, College of Communication, Dept. of Communication. Title and description from dissertation home page (viewed Jan. 27, 2006). Document formatted into pages; contains vi, 222 pages. Includes bibliographical references.
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"Chinese readability analysis and its applications on the internet." 2007. http://library.cuhk.edu.hk/record=b5893108.
Full textAbstract:
Lau Tak Pang.Thesis submitted in: October 2006.
Thesis (M.Phil.)--Chinese University of Hong Kong, 2007.
Includes bibliographical references (leaves 110-122).
Abstracts in English and Chinese.
Abstract --- p.i
Acknowledgement --- p.v
Chapter 1 --- Introduction --- p.1
Chapter 1.1 --- Motivation and Major Contributions --- p.1
Chapter 1.1.1 --- Chinese Readability Analysis --- p.1
Chapter 1.1.2 --- Web Readability Analysis --- p.3
Chapter 1.2 --- Thesis Chapter Organization --- p.6
Chapter 2 --- Related Work --- p.7
Chapter 2.1 --- Readability Assessment --- p.7
Chapter 2.1.1 --- Assessment for Text Document --- p.8
Chapter 2.1.2 --- Assessment for Web Page --- p.13
Chapter 2.2 --- Support Vector Machine --- p.14
Chapter 2.2.1 --- Characteristics and Advantages --- p.14
Chapter 2.2.2 --- Applications --- p.16
Chapter 2.3 --- Chinese Word Segmentation --- p.16
Chapter 2.3.1 --- Difficulty in Chinese Word Segmentation --- p.16
Chapter 2.3.2 --- Approaches for Chinese Word Segmentation --- p.17
Chapter 3 --- Chinese Readability Analysis --- p.20
Chapter 3.1 --- Chinese Readability Factor Analysis --- p.20
Chapter 3.1.1 --- Systematic Analysis --- p.20
Chapter 3.1.2 --- Feature Extraction --- p.30
Chapter 3.1.3 --- Limitation of Our Analysis and Possible Extension --- p.32
Chapter 3.2 --- Research Methodology --- p.33
Chapter 3.2.1 --- Definition of Readability --- p.33
Chapter 3.2.2 --- Data Acquisition and Sampling --- p.34
Chapter 3.2.3 --- Text Processing and Feature Extraction . --- p.35
Chapter 3.2.4 --- Regression Analysis using Support Vector Regression --- p.36
Chapter 3.2.5 --- Evaluation --- p.36
Chapter 3.3 --- Introduction to Support Vector Regression --- p.38
Chapter 3.3.1 --- Basic Concept --- p.38
Chapter 3.3.2 --- Non-Linear Extension using Kernel Technique --- p.41
Chapter 3.4 --- Implementation Details --- p.42
Chapter 3.4.1 --- Chinese Word Segmentation --- p.42
Chapter 3.4.2 --- Building Basic Chinese Character / Word Lists --- p.47
Chapter 3.4.3 --- Pull Sentence Detection --- p.49
Chapter 3.4.4 --- Feature Selection Using Genetic Algorithm --- p.50
Chapter 3.5 --- Experiments --- p.55
Chapter 3.5.1 --- Experiment 1: Evaluation on Chinese Word Segmentation using the LMR-RC Tagging Scheme --- p.56
Chapter 3.5.2 --- Experiment 2: Initial SVR Parameters Searching with Different Kernel Functions --- p.61
Chapter 3.5.3 --- Experiment 3: Feature Selection Using Genetic Algorithm --- p.63
Chapter 3.5.4 --- Experiment 4: Training and Cross-validation Performance using the Selected Feature Subset --- p.67
Chapter 3.5.5 --- Experiment 5: Comparison with Linear Regression --- p.74
Chapter 3.6 --- Summary and Future Work --- p.76
Chapter 4 --- Web Readability Analysis --- p.78
Chapter 4.1 --- Web Page Readability --- p.79
Chapter 4.1.1 --- Readability as Comprehension Difficulty . --- p.79
Chapter 4.1.2 --- Readability as Grade Level --- p.81
Chapter 4.2 --- Web Site Readability --- p.83
Chapter 4.3 --- Experiments --- p.85
Chapter 4.3.1 --- Experiment 1: Web Page Readability Analysis -Comprehension Difficulty --- p.87
Chapter 4.3.2 --- Experiment 2: Web Page Readability Analysis -Grade Level --- p.92
Chapter 4.3.3 --- Experiment 3: Web Site Readability Analysis --- p.98
Chapter 4.4 --- Summary and Future Work --- p.101
Chapter 5 --- Conclusion --- p.104
Chapter A --- List of Symbols and Notations --- p.107
Chapter B --- List of Publications --- p.110
Bibliography --- p.113
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Караульных, Д., and D. Karaulnyh. "Твиттер Владимира Жириновского: лингвориторический анализ : магистерская диссертация." Master's thesis, 2017. http://hdl.handle.net/10995/54408.
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Master's thesis is devoted to the analysis of records in Twitter by Vladimir Zhirinovsky.
In the introduction, the research objectives are specified, the observations of specialists considering the features of Vladimir Zhirinovsky's image are summarized, and the research hypothesis is formed. The first chapter considers modern Internet communication, describes its forms and genres, establishes a functional range of blogs of politicians. In the second chapter, the results of a free associative experiment are given, which allow us to establish the rhetorical potential of the keywords that occur in Twitter. The syntactic component of Twitter is analyzed. When considering lexical means, special attention is paid to socio-political, socio-economic vocabulary, and separately examined axiologically marked vocabulary. The conclusion includes formulations of the final results of the study.Магистерская диссертация посвящена анализу записей в Твиттере Владимира Жириновского. Во введении отмечаются целевые установки исследования, обобщаются наблюдения специалистов, рассматривающих особенности имиджа Владимира Жириновского, формируется гипотеза исследования. В первой главе рассматривается современная интернет-коммуникация, описываются ее формы и жанры, устанавливается функциональный диапазон блогов политиков. Во второй главе приводятся результаты свободного ассоциативного эксперимента, позволяющие установить риторический потенциал ключевых слов, встречающихся в Твиттере политика. Анализируется синтаксическая составляющая Твиттера политика. При рассмотрении лексических средств особое внимание уделяется общественно-политической, социально-экономической лексике, отдельно рассматривается аксиологически маркированная лексика. Заключение включает формулировки итоговых результатов исследования.
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(11104764), Allegra W. Smith. "Digital Age: A Study of Older Adults' User Experiences with Technology." Thesis, 2021.
Find full textAbstract:
Older adults aged 60+ represent the fastest growing segment of the US population, yet they are rarely seen as users of technology. Members of this age cohort often struggle with the material and conceptual requirements of computing—such as clicking small targets or remembering usernames and passwords for account logins—leading them to adopt technologies like smartphones and social media at much lower rates than their younger counterparts. Digital devices and interfaces are not typically designed with older adult users in mind, even though all users are always aging, and the “silver economy” represents a powerful, and often untapped, market for technological innovations. The little existing research in this area often conflates age with disability, framing elders according to a deficit model. While it is certainly important to consider the impacts that aging bodies have on technology use, they are not the sole factor shaping usage for older age cohorts. Moreover, if we reduce elder users to their “impairments,” we risk stereotyping them in ways that curtail design possibilities, as well as these users’ possibilities for full participation in digital life. For this reason, studies of technology users aged 60+ and their communities are necessary to shed light on the multifaceted needs of older age cohorts, and the interventions into technology design, documentation, and education that can help them reach their digital goals.
To build an understanding of the unique technology use of a group of the oldest Americans (aged 75+), as well as to assess their needs and desires for digital engagement, I conducted interviews and observations with computer users in a senior living community. Data collection revealed a great diversity of computing purposes and activities, ranging from social functions such as email and messaging, to managing finance and medicine, to art and design applications, and beyond. Moreover, participants’ accounts of how and where they developed their computing skills shed light on their motivations for engaging with technology, as well as their fears of technology’s intrusiveness. Analysis of participants’ performance on a series of digital tasks yielded insights into physical and cognitive factors, as well as a clear divide in forms of knowledge and mental models that older adults draw upon when attempting to engage with technology. To conclude, I provide recommendations for technology design and education, as well as future research to account for age as a factor mediating user experience.