To see the other types of publications on this topic, follow the link: Internal target audience.
Journal articles on the topic 'Internal target audience'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Internal target audience.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Aleshnikova, V. I. "Digital place marketing: interaction practices with target audiences." Vestnik Universiteta 1, no. 7 (2022): 71–81. http://dx.doi.org/10.26425/1816-4277-2022-7-71-81.
Full textAbstract:
The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists. The relevance of the research lies in the increasing role of regional government bodies in ensuring stable socio-economic territorial development in the conditions of the digital economy, external and internal threats, crises, sanctions limitations, as well as in the urgent need for a marketing approach in the management of the territories. The aim of the study is to identify the best practices for using tools for interaction between regional administrations and target audiences and the quality of response to their requests. A set of scientific representations and conceptual developments of Russian and foreign scientists in the field of territory marketing, methods of comparative expert analysis and marketing research formed the methodological basis of the study. The study formulated the main reasons for the use of digital marketing tools in the management of territories. The author raises the problem of formation of competencies among specialists of regional administrations on the use of marketing tools. The research identifies the main types of interactive tools for communication with an external and internal target audience. It assesses the practice of regional administration cooperation with the target audience. The practical value of the study lies in the possibility of using conclusions and recommendations to organize effective interaction of regional administrations with external and internal target audiences.
2
Prokhorov, Andrey V. "Gamification as a tool for increasing the engagement of the university social media audience." Neophilology, no. 1 (2022): 137–43. http://dx.doi.org/10.20310/2587-6953-2022-8-1-137-143.
Full textAbstract:
This work is devoted to the study of various aspects of mediatization of universities activities, inextricably linked with the construction of their digital brands. Mediatization of higher education institutions is often associated with an increase in the intensity of their presence in social media. Presence in social media implies the possibility of broadcasting the key values of the university brand, interaction with target audiences, both external and internal. Active work in social media includes taking into account the characteristics of target audiences, the specifics of their media consumption. One of the important tasks of the “university – audience” interaction is to increase the involvement of the audience, for which universities resort to gamification techniques. Gamification, considered as the use of game mechanics in non-game schemes, is widely used in the fields of education, business, journalism, and marketing.
3
Потапова, К. М., та І. С. Бучарська. "Бізнес-сторінка Facebook «Естетична групова гімнастика»: досвід створення та вимоги функціонування". Mass communication in global and national dimensions, № 13 (27 травня 2020): 106–12. https://doi.org/10.5281/zenodo.3859929.
Full textAbstract:
<strong>Potapova K., Bucharska I. "Aesthetic gymnastics group" Facebook Business Page: experience of creation and requirements of functioning </strong> Modern communication needs innovations and changes that will satisfy its requirements. And social networks have become a kind of implementation of communication. Nowdays the communication means not only “sending messages”, but also publications on social media, reposts of these posts, reactions to them, comments and likes. Business also requires communication, certain relationship with customers and the ability to maintain a positive image of the organization or brand. Thus, in addition to the websites that have already become classic forms of interaction, modern communication has moved to social networks. In this way, everyday communication can become easier. The aim of the article is to consider communication in social networks on the example of a specific organization, determine the target audience and brand requirements, issues of filling the page with content, raising an "active audience" from the start, increasing reader interest and holding their attention on the page and the organization. The issue will be considered on the specific example of a sports school. The Facebook group of the school was created from scratch. Communication is aimed at two audiences: internal and external, which must be constantly supported by interest and development. Each sports organization can choose a relevant topic that will interest both internal and external audience. One of the main conditions of its popularity is regular content and constant reminders. The main tools that journalists use in their work are geolocations, hash tags and “attention hooks”. Texts shouldn’t be long and they may be divided into a large number of paragraphs. Since most Facebook users prefer mobile devices, the readers’ attention is quickly distracted and the eyes are tired, the text doesn’t have to be overloaded, but rather concise. Each publication should contain media files (video or photo content), which are also one of the best means of attracting attention.
4
Tsymbalyuk, S. "ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE." Bulletin of Taras Shevchenko National University of Kyiv Economics, no. 190 (2017): 41–46. http://dx.doi.org/10.17721/1728-2667.2017/190-1/6.
Full text
5
Diorio, Stephen, and Rich Howarth. "The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye." Applied Marketing Analytics: The Peer-Reviewed Journal 10, no. 3 (2024): 227. https://doi.org/10.69554/zubn7528.
Full textAbstract:
The combination of highly focused audience populations and much more precise industry, account and buyer persona-based segments make using deterministic approaches to plan, target, deploy and optimise media and marketing programmes in a business-to-business (B2B) environment a major challenge. Recent media benchmarking data confirms that hyper-pareto economics of audience targeting in B2B marketing can dramatically improve the yield and business impact of investments in paid, owned, earned and shared media programmes. This paper builds on existing academic research into audience targeting by adding qualitative interviews with 100 B2B marketing leaders and specific case examples from Terminus to examine how leading marketers are using probabilistic analytical approaches to shrink the audience bullseye and improve the business impact of media. The paper explores how B2B marketers are taking advantage of advances in analytics and artificial intelligence (AI) to combine company, customer, channel and context data from a variety of internal and external sources to model highly targeted and accurate audiences and segments. It provides a blueprint for how the best marketers are using internal company, opportunity and sales coverage data from customer relationship management (CRM) and first party customer engagement data from paid, owned, earned and shared digital marketing channels as the foundation for targeting audiences and identifying signals of interest, consideration, response and intent. It shows how marketers can further supplement this targeting data foundation with third party contextual data around account structures, audience graphs and buyer intent to continuously improve targeting accuracy with closed loop analysis of customer response data. Shrinking the audience bullseye in this manner allows marketers to improve the financial impact of marketing investments by a third or more, by targeting marketing programmes and resources to prospects in specific accounts, job roles and sales territories while zeroing in on the fraction of prospects who are actively in the market to buy at any time.
6
Brasil, Gisele de Brito, Ivaneide Leal Ataíde Rodrigues, Laura Maria Vidal Nogueira, and Iaci Proença Palmeira. "Educational technology for people living with HIV: validation study." Revista Brasileira de Enfermagem 71, suppl 4 (2018): 1657–62. http://dx.doi.org/10.1590/0034-7167-2017-0824.
Full textAbstract:
ABSTRACT Objective: to validate an educational technology to support the action of health professionals with people living with HIV. Method: methodological study with data collection using a four-point Likert scale for evaluation by eleven judges and 51 people living with HIV. The data were tabulated, processed, and analyzed by inferential and descriptive statistics, Cronbach’s alpha test, and Kruskal-Wallis for reliability and internal consistency analyses. Result: the Cronbach’s alpha was 0.974 for judges and 0.694 for the target audience, reliable values. Kruskal-Wallis tested hypotheses H0 and H1 with significance of 0.05. H0 was accepted with significance of 0.395 for judges and 0.187 for the target audience, demonstrating agreement on the distribution of answers. Judgements with favorable response of at least 70% were considered relevant, according to the performed tests. Conclusion: the technology presents high reliability and good internal consistency, being deemed appropriate.
7
Honcharenko, Maksym. "COMMUNICATION WITH VOTERS: FACTORS OF EFFECTIVE INTERACTION." 39, no. 39 (July 10, 2021): 46–53. http://dx.doi.org/10.26565/2220-8089-2021-39-06.
Full textAbstract:
The present paper is devoted to the study of the phenomenon of communication between politicians and potential voters, its relationship with agitation specific to different target audiences, including the use of modern means of communication. Factors that contribute to successful communication are considered and presented, depending on the specifics of the audience. The problem of effective communication in Ukrainian society is relevant in many areas. Research on this issue takes place in the scientific sphere, non-profit organizations, the public sector, the political environment. The article analyzes the effectiveness of the use of various means of communication with a potential voter, variations in the content and form of information in the interests of increasing political influence. The possibility of analyzing information policy and its adjustment is considered separately. The study of the specifics of the application of various communication technologies demonstrates the possibility, based on objective data, to increase the effectiveness of political communication. As a result, it becomes possible to adjust the tactics of communication between the government and the population, forecasting, detecting and combating dangerous manipulations for society, determining the potential audience of politicians. The analysis provides effective tools for exposing manipulative technologies of political influence. It is proved that the effectiveness of various means of communication is due to external and internal factors inherent in a certain category of potential voters. Among them are the factors of traditionalism of a certain political worldview for a particular area, age and marker status of the target audience, the density and living conditions of the audience, its number, education and financial status.
8
Shokurova, Y. N. "POTENTIAL OF THE CORPORATE MUSEUM AS ONE OF THE TOOLS OF CORPORATE PR." RUSSIAN ELECTRONIC SCIENTIFIC JOURNAL 36, no. 2 (2020): 208–14. http://dx.doi.org/10.31563/2308-9644-2020-36-2-208-214.
Full textAbstract:
In the current economic conditions, both the internal and external image of the company plays a significant role in forming a loyal audience and maintaining a high level of sales. External and internal PR are closely interrelated. Therefore, to achieve the success of the organization, it is necessary to pay attention to each direction. Maintaining a comfortable corporate climate is one of the most important tasks of any company's management. And in difficult conditions for the company, the value of the internal PR function increases many times. A review of existing corporate museums on the territory of the Republic of Bashkortostan, by means of monitoring sites of the company engaged in the creation of such museums "turnkey". We discovered that there is a company such as the Russian Museum and exhibition company, registered in Ufa, which accepts Republican orders, as well as orders from neighboring Republics and in General many leading and leading companies in Russia. Existing corporate museums have a fairly narrow target audience. The first example of a corporate Museum is related to the legal sphere, hence the corresponding audience.
9
Manuilskaya, Kseniya, and Marina Vyrskaya. "Narrow target groups’ response rates in online surveys: empirical study of labor migrants and people with disabilities." Telescope: Journal of Sociological and Marketing Research, no. 2 (April 17, 2019): 28–39. http://dx.doi.org/10.33491/telescope2019.204.
Full textAbstract:
The article presents the cognitive capabilities of online surveys for studying narrow, hard-to-reach target groups. The key issue of a survey conducted with specific audiences is respondents' search and involvement. The authors measured the response rate of labor migrants and people with disabilities according to the findings of the methodical analysis of two online surveys. The article proposes an algorithm of response rate measurement by internal and external parameters. Primary focus is on comparing the effect of using targeted advertising on Facebook and Yandex; the perception of advertising banner analysis in the context of survey's successful finishing; the calculation of response rate and several other indicators. The results of the methodical research indicate the most effective ways of audience involvement in online surveys, the importance of the questionnaire design, especially the first question. The main conclusion is that the test method provided with a set of conditions can be used for studying narrow target groups.
10
Volf, Marina N. "Rhetorical argumentation in popular science discourse: Features and prospects." Vestnik of Saint Petersburg University. Philosophy and Conflict Studies 36, no. 3 (2020): 426–40. http://dx.doi.org/10.21638/spbu17.2020.301.
Full textAbstract:
The nature of popular science discourse in recent decades has acquired a convincing function, while it is addressed to an audience that is not always loyal to science. There are new requirements for writing argumentative popular science texts and they must contain arguments that depend on the target audience. The need for a broad mastery of the skill of writing well-reasoned popular science texts is associated with the issues of understanding how successfully their function has been implemented to convince the audience and thе explication of technologies that help make these texts convincing, including the creation of a database of typical basic arguments. It is believed that the methods of computer analysis used in computational rhetoric can be used to study the argumentative specifics of popular science literature, and rhetorical argumentation should be the most productive approach to argumentation in a popular science text because only it provides ways of interacting with the audience. However, there are constraints for the development of this direction that make it difficult to find and annotate arguments in a popular science text, namely: an ambiguity in understanding the argument and argumentation, modeling various arguments depending on the understanding of their structure and function, and finally, the target audience modeling. Explication of arguments in the text is possible through linguistic markers, but there is a problem of establishing the boundaries of the argument. Identifying the internal structure of text segment relationships solves this problem, however, annotating the text is sensitive to certain methods of modeling argumentation. Based on the basic model of Toulmin’s argument, the special aspects of modeling rhetorical argumentation and its dependence on the target audience are illustrated. It is proposed that the concept of a universal audience can hardly be adapted to practical tasks, and criteria that are consistent with the format of truths and the format of audience values, the implementation of which could bring the target audience closer to an universal one. The author demonstrates the features in the pragma-dialectical approach, which, despite its popularity in computational rhetoric, do not allow it to be fully adapted to popular science discourse.
11
ТАТАРИНОВ К.А., ТАТАРИНОВ К. А., АНИКИЕНКО Н. Н. АНИКИЕНКО Н.Н., А. САВЧЕНКО И, and МУЗЫКА С. М. МУЗЫКА С.М. "EFFECTS OF DIGITAL COMMUNICATIONS." Экономика и предпринимательство, no. 4(165) (June 25, 2024): 755–58. http://dx.doi.org/10.34925/eip.2024.165.4.147.
Full textAbstract:
Времена, когда компании охватывали практически всю аудиторию с помощью классических средств массовой информации, определенно прошли. Цифровизация коммуникаций, в частности, появление социальных сетей, привела к фрагментации целевой аудитории. Сегодня люди перемещаются только по определенным каналам и платформам, находятся в своих сообществах и становятся все более труднодоступными для компаний. Сообщества часто образуют настоящие эхокамеры, в которых нет места чужим. В то же время компании придают большое значение поощрению разнообразия в своих сотрудниках и, таким образом, позиционируют себя как прогрессивные работодатели. Для корпоративного общения важно ориентироваться на неоднородность и разнообразие, подбирая внутреннюю и внешнюю аудиторию на правильных каналах, используя правильный язык в их жизни и коммуникационных мирах, и знакомя их с компанией. В статье делается акцент на электронной почте, как главном цифровом инструменте внутренней и внешней коммуникации. The days when companies reached almost the entire audience through classic media are definitely over. The digitalization of communications, in particular the emergence of social networks, has led to fragmentation of the target audience. Today, people only move through certain channels and platforms, are in their own communities, and are becoming increasingly difficult for companies to reach. Communities often form virtual echo chambers in which there is no place for strangers. At the same time, companies place great importance on promoting diversity in their workforce and thus position themselves as progressive employers. For corporate communication, it is important to target heterogeneity and diversity by targeting internal and external audiences on the right channels, using the right language in their lives and communication worlds, and introducing them to the company. The article focuses on email as the main digital tool for internal and external communication.
12
Adebayo, David Opeyemi, Chinonso Faith Obumneke, Aransi Damilare Ameen, and Bukola Jane David. "Language Advertisement in Vanguard and Punch Newspapers: A Semantic Approach." Path of Science 11, no. 1 (2025): 1006. https://doi.org/10.22178/pos.113-21.
Full textAbstract:
This study investigates the semantic features and language strategies employed in advertisements within two prominent Nigerian newspapers, Punch and Vanguard. Anchored in linguistic theories such as the Denotational, Mentalist, Sense, and Use Theories of Meaning, the research explores how lexical and semantic choices shape consumer perceptions and engagement. The study focuses on three advertisements: Wema Bank, The Alternative Bank (Punch), Blue Diamond Logistics, and Lagos Internal Revenue Service (Vanguard).Findings reveal distinct differences in language use, reflecting the newspapers' editorial styles and target audiences. Punch adopts direct, action-oriented language, appealing to a pragmatic readership by emphasising immediacy and clarity. For example, Wema Bank's "5 for 5 Promo" employs transactional terms like "daily draws" and "N135,000,000 prize," creating urgency and excitement. Similarly, The Alternative Bank uses aspirational phrases like "Be Unstoppable," encouraging empowerment and professional growth.Conversely, Vanguard employs emotive and sophisticated language, resonating with an urban, aspirational audience. Blue Diamond Logistics emphasises credibility and expertise through terms like "global logistics services" and "30-year track record," projecting reliability and international competence. The Lagos Internal Revenue Service ad promotes its eTax platform using language highlighting civic responsibility and convenience, framing tax compliance as a moral obligation.The study underscores the role of semantics in aligning advertisements with cultural and cognitive contexts, demonstrating how language constructs meaning to influence consumer behaviour. Advertisers effectively engage diverse demographics by tailoring linguistic strategies to specific audience profiles. Recommendations include a deeper exploration of cultural and regional factors in advertising language and expanding research to digital media platforms.In conclusion, the nuanced lexical and semantic choices in Punch and Vanguard advertisements exemplify the strategic interplay between language, meaning, and audience engagement in Nigerian print media.
13
Sabar Aritonang Rajagukguk, Mts. Arief, Asnan Furinto, Sri Bramantoro Abdinagoro, and Amalia E. Maulana. "INTERNAL PEOPLE AS THE CORPORATE SOCIAL RESPONSIBILITY (CSR) TARGET AUDIENCE IN THE COVID-19 PANDEMIC ERA: THE CASE OF TOURISM INDUSTRY." Malaysian Journal of Business and Economics (MJBE) 9, no. 1 (2023): 109–19. http://dx.doi.org/10.51200/mjbe.v9i1.2915.
Full textAbstract:
The debate about how CSR be done in a time of crisis has received growing attention in recent years, especially in the wake of the COVID-19 crisis. In line with the previous research that CSR could be done even in times of crisis, the findings revealed that several media to large-sized businesses in Bali have still carried out corporate responsibility programs even the tourism and hospitality industry was arguably hit the hardest. This study uses qualitative research via In-depth Zoom interviews and WhatsApp chat to total of 18 Bali’s medium and large tourism business owners. Theme analysis and comparison were then carried out using the NVivo 12 software. The analysis revealed that CSR during a pandemic is still in accord with Elkington’s framework, which highlighted that internal people are as important CSR target audience. Furthermore, the CSR performed was found to be the bridge to industry survival and sustainability. Business owners realized that social responsibility should start from maintaining their business to foster the internal people. CSR during the pandemic includes dividing tasks to increase effectivity and efficiency in the workplace, upskilling workers, and strong leadership in directing teams to achieve their goals. This study found out that the company survival through genuine internal people management is a relevant approach and should be generalizable in the different industry contexts.
14
Nuraulia, Mugniza, and Aprianingsih Atik. "Proposed Marketing Strategy to Increase the Awareness of Bulan Imunisasi Anak Nasional (BIAN) in Bandung City." International Journal of Current Science Research and Review 06, no. 07 (2023): 3942–53. https://doi.org/10.5281/zenodo.8112621.
Full textAbstract:
Abstract : Bulan Imunisasi Anak Nasional or BIAN is an Health Ministry of Republic Indonesia program that aims to enhance the children’s health by immunize them with a mass Complete Immunization and Follow-Up Immunization in Indonesia especially for the children that did not have immunize yet since the pandemic in 2020. Bandung City which is included in West Java Province has the lowest coverage of BIAN Immunization among the other City/Districts in West Java. This research is aimed to figure out what factors affected the low coverage of BIAN Immunization in Bandung City and analyze the situation regarding the field report in the implementation phase and how to solve it by applying better strategies in upcoming BIAN events. The analysis that was conducted are External and Internal Analysis to find what factors that related to the issue. In the External Analysis, the author uses Customer Analysis, Stakeholder Analysis, and PESTEL Analysis to indicate any external factors that affected the low coverage of BIAN Immunization. In the Internal Analysis, the author uses Tangible Analysis, Intangible Analysis, and Interview Data from stakeholders that hold the event. There are several findings in External and Internal Analysis especially in Advertisement and Public Relation became the strong factor that affected the main issue because of low awareness of the target audience. From several analyses and the findings, there are four proposed strategies to increase the awareness of the target audience to participate in the event to enhance the coverage of the immunization in Bandung City. The first one is improvement in Public Relation strategy that needs to be more organized and comprehensive especially with external parties. The second strategy is improvement in Advertisement strategy, especially in social media activation and Advocacy Advertisement. The third strategy is collaboration with brands that have a strong family image in the health sector. The fourth strategy is initiation in having Key Opinion (KOL) as the face of BIAN in Bandung City. In academic recommendation, the next author should consider the current situation of the target audience especially in their awareness towards the event and the current coverage of the immunization.
15
Sholihah, Zhafirah, and Ahmad Junaidi. "Analisis Instagram Direktorat Jenderal Perhubungan Laut dalam Menjangkau Generasi Muda." Prologia 8, no. 1 (2024): 1–9. http://dx.doi.org/10.24912/pr.v8i1.21490.
Full textAbstract:
Technological advances have made people switch into new media which marked by internet, smartphones, and digital platformsespecially social media. Currently, the massive development of social media has made organizations and government agencies begin to switch to using social media, especially Instagram for publication activities. This is also what the Public Relations Team of Direktorat Jenderal Perhubungan Laut does by utilizing Instagram to reach its target audience; gen z and millennials. This study uses a qualitative research approach with a case study method. There are three theories used, such as government public relations, generation z and millennials, and New Media Theory by Pierre Levy. Based on DJPL's Instagram analysis, it shows that Dirjan Perhubungan Laut prioritizes creative and interactive content production on Instagram, change the appearance of the Instagram account to be more relatable for younger audiences, improves the capabilities of the internal team, and forms an external community consisting of the younger generation so that it can attract their attentions to reach its target audience, specifically Gen Z and Millennials. Kemajuan teknologi yang kian pesat membuat manusia berpindah ke era media baru yang ditandai dengan adanya internet, ponsel pintar, dan kemunculan platform digital yaitu media sosial. Saat ini, perkembangnya media sosial yang masif membuat organisasi maupun instansi pemerintah mulai beralih menggunakan media sosial khususnya Instagram sebagai sarana publikasinya. Hal itu pula yang dilakukan oleh Humas Direktorat Jenderal Perhubungan Laut dengan memanfaatkan Instagram dalam menjangkau sasaran audiensnya, yaitu generasi z dan milenial. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan metode studi kasus. Terdapat tiga teori konsep yang digunakan, yaitu humas pemerintah, generasi Z dan milenial, dan teori New Mediaoleh Pierre Levy. Berdasarkan analisis Instagram @djplkemenhub151, menunjukkan bahwa Instagram Direktorat Jenderal Perhubungan Laut mengutamakan produksi konten yang kreatif dan interaktif, merombak tampilan Instagramnya menjadi lebih kekinian agar terhubung dengan generasi muda, meningkatkan kemampuan tim internal, serta membentuk komunitas eksternal yang beranggotakan generasi muda agar dapat menarik perhatian sehingga dapat memperluas sasaran audiensnya yakni generasi Zdan milenial.
16
Ndini, Ayu Sekar. "Digital Marketing Strategy Analysis “Lagoon Avenue Mall” Towards Sustainable Development Goals 5 Target." Jurnal Wanita dan Keluarga 5, no. 2 (2024): 175–201. https://doi.org/10.22146/jwk.16450.
Full textAbstract:
This study examines the digital marketing strategy of Lagoon Avenue Mall Sungkono Surabaya in promoting Sustainable Development Goal 5 (SDG 5), focusing on women's empowerment. Employing a qualitative approach, the research delves into the strategies implemented by the mall's internal team and insights from community partners and event organizers who have collaborated with the mall. The combination of internal and external perspectives provides a comprehensive view of the digital marketing efforts and the challenges faced in achieving SDG 5. The findings indicate that while Lagoon Avenue Mall has succeeded in targeting specific market segments and developing mall-based events, several areas require enhancement. Challenges include imprecise audience targeting, inadequate campaign performance evaluation, lackluster content, and low user engagement. Administrative issues related to rental contracts, uncertainty about non-financial collaboration benefits, and competition from other malls also pose significant obstacles. The study offers actionable recommendations for improving the digital marketing strategy to better support SDG 5 goals, particularly in empowering women. By refining these strategies and addressing the identified challenges, Lagoon Avenue Mall can more effectively contribute to sustainable development and meet the objectives of the SDG agenda.
17
Khatikova, Z. V., and O. L. Ryvkina. "HOTEL HR-BRAND STRATEGY DEVELOPMENT PECULIARITIES." Construction economic and environmental management 77, no. 4 (2021): 98–106. http://dx.doi.org/10.37279/2519-4453-2020-4-98-106.
Full textAbstract:
The article deals with a hotel HR-brand strategy development peculiarities. HR brand place in a hotel’s personnel management system has been determined. The HR brand platform elements as a system of values and goals that form the basis of personnel potential strategic planning have been specified. The set of hospitality industry enterprise external and internal environmental factors as the objects of strategic analysis within the second stage of HR-brand strategic development process has been clarified. Two main alternatives of this strategy have been highlighted, their essence, structural elements, implementation process peculiarities from the standpoint of external and internal branding have been specified. Hotel brand positioning principles through a key message to the target audience have been formulated.
18
Afanas'eva, A., and E. Danilova. "THE PROCESS OF FORMING A SYSTEM OF INTERNAL CORPORATE COMMUNICATIONS." Management of the Personnel and Intellectual Resources in Russia 13, no. 4 (2024): 62–66. https://doi.org/10.12737/2305-7807-2024-13-4-62-66.
Full textAbstract:
The article updates the level of internal corporate communications and their activities in terms of the efficiency and quality of interaction between employees of the organization, solving production problems, fulfilling the positions assigned to employees and the formation of an internal corporate socio-psychological climate. The study determined that one of the basic principles of a modern human resource management system is the creation of the conditions necessary for the effective management of communication flows. In the course of the author’s research, the main modern channels for internal communications in the company are identified and the features of using a certain information dissemination channel are presented, the choice of which is determined by the level of desired coverage, the degree of importance and significance of the broadcast information, and the size of the target audience. The article pays special attention to the basic stages, conditions of formation and criteria for the effectiveness of the company’s internal corporate communications system.
19
Djumaniyazova, Djeren, and Sevara Sherdjanova. "MATERIALLARNI BAHOLASHDAGI YONDASHUV VA METODLAR." TAMADDUN NURI JURNALI 12, no. 63 (2024): 405–8. https://doi.org/10.69691/cxftf820.
Full textAbstract:
The article examines approaches to evaluating teaching materials used in English as a Foreign Language (EFL) instruction. Materials are defined as key learning resources, including textbooks, flashcards, web-based resources, and reading books. The process of material evaluation is divided into two stages: external evaluation, which provides a general overview of the content and target audience, and internal evaluation, which focuses on analyzing language skills, structure, and the sequence of presentation. Particular attention is given to models and recommendations developed by linguists such as Williams, Breen, McDonough, Shaw, and Grant.
20
Dzoban, Oleksandr. "Strategic Communications: the Problem of the Essence Understanding." International Relations: Theory and Practical Aspects, no. 2 (June 11, 2018): 254–64. https://doi.org/10.31866/2616-745x.2.2018.133361.
Full textAbstract:
The purpose of this article is to compare in a general the main points of view on the issue of the strategic communications and justification on the basis of their dependence on the technological revolution and globalization. Was used the whole complex of philosophical, general scientific and specific methods of research, peculiar to the Humanities, taking into account their interrelation and complementarity. The article analyzes the scientific approaches to the strategic communication understanding, provides the most characteristic traits of the definition. The author specifies the factors of the rapid strategic communications development; its major components (public diplomacy, public relations, information and psychological operations) and technologies (the image-making, branding, intercultural communication, reputation management, spin-doctor). It is proved that in modern conditions the internal and interstate conflicts solving applying to information and information technology becomes of a greater importance; the latter development changes the management and communication principles and methods, having formed the revolution basis the in the field of international relations and military affairs. It is noted that “new media” through their accessibility to a social networking cause serious challenges for strategic communicators, thus resulting in serious cybersecurity threats on the Internet and information warfare deployment between strategic communicators from different countries with a global audience engagement. As a result it is concluded that strategic communication been determined by a scientific and technological revolution and globalization with their further development depends on these two phenomena as well as people’s ability to react these challenges in time.
21
Turoman, Nora, Rachel Heyard, Simon Schwab, Eva Furrer, Evie Vergauwe, and Leonhard Held. "Using an expert survey and user feedback to construct PRECHECK: A checklist to evaluate preprints on COVID-19 and beyond." F1000Research 12 (June 1, 2023): 588. http://dx.doi.org/10.12688/f1000research.129814.1.
Full textAbstract:
Background: The quality of COVID-19 preprints should be considered with great care, as their contents can influence public policy. Efforts to improve preprint quality have mostly focused on introducing quick peer review, but surprisingly little has been done to calibrate the public’s evaluation of preprints and their contents. The PRECHECK project aimed to generate a tool to teach and guide scientifically literate non-experts to critically evaluate preprints, on COVID-19 and beyond. Methods: To create a checklist, we applied a four-step procedure consisting of an initial internal review, an external review by a pool of experts (methodologists, meta-researchers/experts on preprints, journal editors, and science journalists), a final internal review, and an implementation stage. For the external review step, experts rated the relevance of each element of the checklist on five-point Likert scales, and provided written feedback. After each internal review round, we applied the checklist on a set of high-quality preprints from an online list of milestone research works on COVID-19 and low-quality preprints, which were eventually retracted, to verify whether the checklist can discriminate between the two categories. Results: At the external review step, 26 of the 54 contacted experts responded. The final checklist contained four elements (Research question, study type, transparency and integrity, and limitations), with ‘superficial’ and ‘deep’ levels for evaluation. When using both levels of evaluation, the checklist was effective at discriminating high- from low-quality preprints. Its usability was confirmed in workshops with our target audience: Bachelors students in Psychology and Medicine, and science journalists. Conclusions: We created a simple, easy-to-use tool for helping scientifically literate non-experts navigate preprints with a critical mind. We believe that our checklist has great potential to help guide decisions about the quality of preprints on COVID-19 in our target audience and that this extends beyond COVID-19.
22
Antunes, M., A. Schmitt, and A. Pasqual Marques. "AB1538-HPR AMIGOS DE FIBRO (FIBRO FRIENDS): VALIDATION OF AN EDUCATIONAL PROGRAM TO PROMOTE THE HEALTH OF PATIENTS WITH FIBROMYALGIA IN BRAZIL." Annals of the Rheumatic Diseases 81, Suppl 1 (2022): 1871.1–1871. http://dx.doi.org/10.1136/annrheumdis-2022-eular.2197.
Full textAbstract:
BackgroundHealth education is a very important tool in the treatment of people with fibromyalgia. Health education acts as an excellent non-pharmacological treatment to promote health in fibromyalgia.ObjectivesTo validate a multidisciplinary educational program to promote the health of people with fibromyalgia in Brazil, called Amigos de Fibro.MethodsThis is a methodological research with 45 individuals with fibromyalgia (target audience) and 23 health professionals (expert judges). Both groups used an instrument to assess the objectives, themes and proposed actions, relevance, writing style and structure of the program using the Delphi technique. The Content Validity Index (CVI) ≥ 0.78 and Kappa Coefficient ≥ 0.61 were used to analyze and validate the data.ResultsAll items evaluated in both groups had a considerable minimum CVI and Kappa Coefficient to be valid. In the global assessment of Amigos de Fibro, the CVI of the target audience judges was 0.95, while the expert judges presented a value of 0.90. The Kappa Coefficient of the target audience judges was 0.85 and that of the expert judges was 0.90. Therefore, the instrument proved to be validated.ConclusionAmigos de Fibro was considered valid for its content and internal consistency, therefore, valid to be used by health professionals with the target audience in Primary Health Care in Brazil, allowing them to act as promoters of their health.References[1]Antunes MD, Couto LA, Bertolini SMMG, Rocha Loures FCN, Schmitt ACB, Marques AP. of interdisciplinary health education programs for individuals with fibromyalgia: A systematic review. Journal of Education and Health Promotion. 2021;10(64):1-8. Doi: https://dx.doi.org/10.4103%2Fjehp.jehp_592_20[2]Antunes M, Schmitt A, Marques AP. Ab0912-hpr Amigos de Fibro (Fibro Friends): educational program to promote the health of people with fibromyalgia in Brazil. 2021; Annals of the Rheumatic Diseases 2021;80:1478.[3]García-Ríos MC, Navarro-Ledesma S, Tapia-Haro RM, Toledano-Moreno S, Casas-Barragán A, Correa-Rodríguez M, et al. Effectiveness of health education in patients with fibromyalgia: a systematic review. European Journal of Physical and Rehabilitation Medicine. 2019;55(2):301–13, 2019. Doi: https://doi.org/10.23736/S1973-9087.19.05524-2AcknowledgementsThis study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001Disclosure of InterestsNone declared
23
Bok, Jared. "Voluntarism and Coercion." Social Sciences and Missions 36, no. 1-2 (2023): 149–78. http://dx.doi.org/10.1163/18748945-bja10070.
Full textAbstract:
Abstract Research on Franciscan missionaries in California has traditionally either emphasized or excused their use of physical violence on indigenous people. This paper adopts a “boundaries” approach to highlight and explain how Franciscans were able to both advocate for and eschew physical coercion on the same target audience without any perceived contradiction. The paper argues that unidirectional group boundaries, often mundane and unproblematic, may, in some instances, validate a paradoxical combination of external voluntarism and internal coercion when employed institutionally. The study concludes with a discussion of the relevance of these theoretical concepts to religion and coercion in contemporary society.
24
Popova, Elizaveta Anatolievna. "Цифровая аудитория фармацевтического рынка России". Вестник МИРБИС, № 17(17) (23 квітня 2019): 96–104. http://dx.doi.org/10.25634/mirbis.2019.1.12.
Full textAbstract:
The article describes the key characteristics of the target Internet audience of the Russian pharmaceu- tical market. The author has collected and systematized statistical information on three key audiences of the phar- maceutical market with the use of modern metrics of the description of target audience on the Internet. The study was conducted at three interrelated levels, each of which contains focused data on the topic under consideration - a description of the Internet audience in the world, a description of the Internet audience in Russia, a description of the Internet audience in the Russian pharmaceutical market. Based on the study, it is concluded that the importance of Internet promotion for key market participants and it is assumed that doctors and pharmacists are gradually increasing the use of the Internet in the feld of health, as well as increasing their participation in reliable online medical services for the prevention of diseases. Статья посвящена описанию ключевых характеристик целевой интернет-аудитории фармацевтического рынка России. Автором была собрана и систематизирована статистическая информация по трем ключевым аудиториям фармацевтического рынка с использованием современных метрик описания целевой аудитории в Интернете. Исследование проводилось на трёх взаимосвязанных уровнях, каждый из которыхсодержитсфокусированныеданныепорассматриваемойтеме-описаниеаудиторииИнтернетавмире, описание аудитории интернета России, описание аудитории интернета фармацевтического рынка России. На основании исследования сделан вывод о важности интернет продвижения для ключевых участников рынка и сделано предположение, что врачи и провизоры постепенно наращивают использование потенциала интернета в области здравоохранения, а также увеличивают свое участие в надежных медицинских онлайн- сервисах с целью профилактики заболеваний.
25
Karo-karo, Dewi Sartika, and Lina Sinatra Wijaya. "STRATEGI KOMUNIKASI VISIONET DALAM MEMBANGUN CITRA UNTUK GENERASI MILENIAL." Metacommunication: Journal of Communication Studies 4, no. 2 (2019): 167. http://dx.doi.org/10.20527/mc.v4i2.7084.
Full textAbstract:
This study aims to describe the communication strategies carried out by VisioNet. The communication strategy applied, has a positive impact on both company members and prospective employees especially the millennial generations. This is a descriptive qualitative research. For gathering the data, the in depth-interview to the millennials generations is used. The results of this study indicate that VisioNet carried out the communication strategy through various media, such as social media (Instagram, facebook, youtube) and printed media (brochures, bulletins, x-banners, banners). In addition, Internal communication through seminars and general classes is also used to build the internal relations with the employees. VisioNet also carries out an employer brand through website, social media, job fair, newsletter/release, publication, seminar general classes and also some events to build the image of the company among the target audience.
26
Shevchenko, Olena, and Anatoliy Yalovets. "Anti-Ukrainian narratives of Russia in the global information space." Wschód Europy. Studia humanistyczno-społeczne 8, no. 2 (2023): 155–72. http://dx.doi.org/10.17951/we.2022.8.2.155-172.
Full textAbstract:
The article examines the anti-Ukrainian narratives that russian propaganda produces and spreads to various target audiences, in particular, to the Ukrainian and russian populations and citizens of Western countries. It is shown that the goals of russian propaganda differ depending on the audience, in particular, for Ukraine's foreign partners, russian narratives justify the need to seize Crimea, the importance of russian patronage over Ukraine, and the legitimacy of the separation of part of the East. For the russian domestic consumer, the purpose of narratives is to shift attention from internal problems to external factors; to explain the need for russian support of the self-proclaimed "republics" as part of the "russian peace" and to show that putin's regime has no alternative. For the Ukrainian population, it is to show the inability of the authorities to solve the internal problems of the state, the fallacy of the chosen path of European integration, and the inability of the leadership of Ukraine to carry out reforms. The authors also showed how russian propaganda messages evolved in the russian information space, as well as how the information space of Ukraine changed after the start of the full-scale invasion. A conclusion is made about the informational resistance of Ukrainian society in relation to russian narratives after the start of a full-scale invasion.
27
Kairupan, Natasha Helena, Susanne Dida, and Heru Ryanto Budiana. "CORPORATE REBRANDING OF GRAMEDIA STORE (CORPORATE REBRANDING DI GRAMEDIA STORE)." EDUTECH 15, no. 3 (2017): 265. http://dx.doi.org/10.17509/edutech.v15i3.4872.
Full textAbstract:
Abstract. The purposes of this research are to determine the stages of analysis, planning, and evaluation of corporate rebranding process of Gramedia Book Store to be Gramedia Store to rise stakeholder’s awareness. The method used is descriptive qualitative with positivism paradigm. The technique of collecting data through in-depth interview, observation, and literature study. The result of this research showed the analysis stage by analyzing the market through insights and foresights, brand audit through SWOT analysis, and identifying opportunities. The planning stage is by determine the purpose of the planning process and then determine the target audience, consist of external and internal customer. The planning of external customer by renaming and change of corporate identity, and marketing planning using communication channel (above the line and below the line). The planning of internal customer by Brand Induction, training, inspiration briefing at store, and innovation competition. The evaluation of rebranding process of Gramedia Store is having a focus group discussion with customer, media monitoring, and presentation to BOD.Keywords : Process, Corporate Rebranding, Stakeholder Awareness, Corporate Identity, Gramedia StoreAbstrak.Tujuan penelitian ini adalah untuk mengetahui bagaimana tahapan analisis, perencanaan, dan evaluasi proses corporate rebranding Gramedia Book Store menjadi Gramedia Store untuk meningkatkan stakeholder awareness. Pendekatan yang digunakan adalah kualitatif dengan paradigma positivisme dan jenis studi deksriptif. Teknik pengumpulan data yang dilakukan melalui wawancara mendalam, observasi, dan studi pustaka. Berdasarkan hasil penelitian, tahapan analisis dilakukan dengan menganalisis pasar melalui insights dan foresights, audit merek dengan analisis SWOT, dan mengidentifikasi peluang. Dalam tahapan perencanaan dengan menentukan tujuan kemudian menentukan target audiens, yaitu eksternal dan internal. Perencanaan kepada external customer dilakukan dengan perubahan nama dan identitas perusahaan, melakukan perencanaan publikasi dan pemasaran menggunakan saluran komunikasi baik above the line dan below the line. Perencanaan kepada internal customer dilakukan dengan mengadakan brand induction, training, briefing inspirasi, dan lomba inovasi. Evaluasi dalam proses rebranding Gramedia Store dilakukan dengan focus group discussion dengan customer, media monitoring, dan presentasi ke BOD.Kata kunci : Proses, Corporate Rebranding, Stakeholder Awareness, Identitas Perusahaan, Gramedia Store
28
Savchuk, Galina A., and Kristina M. Cherepanova. "CORPORATE SOCIAL RESPONSIBILITY OF BUSINESS AS A TOOL FOR THE FORMATION OF THE BRAND OF THE NORTHERN TERRITORY FOR THE INTERNAL TARGET AUDIENCE." Sign problematic field in mediaeducation 49, no. 3 (2023): 44–52. http://dx.doi.org/10.47475/2070-0695-2023-49-3-44-52.
Full textAbstract:
The article considers the communicative potential of corporate social responsibility of subsoil user companies in the northern territories of Russia as a tool for the formation of a territorial brand for the internal target audience living in northern settlements with an unfavorable climate. The purpose of the study is to determine the formation of the KhMAO brand for residents of this territory and the role of corporate social responsibility of subsoil user companies in this process. From the authors’ point of view, the presence of a strong brand of the northern territory, in addition to the population’s knowledge of its heraldic symbols and emotional attachment to the place of residence, is expressed in a high degree of involvement of residents in public life and the desire to continue living in this territory.The study was conducted in October-December 2022 by an online survey, which was attended by residents of the Khanty-Mansiysk Autonomous Okrug - Yugra: large cities and small settlements (n=287).The results of the study show that the KhMAO can be considered as a brand: its residents highlight the unique qualities of the place of residence, about half give it a positive assessment, most know heraldic symbols, about a third plan to continue living in this territory. The study also revealed that knowledge of CSR programs implemented by subsoil user companies and their assessment as eff ective is higher among those residents of the territory who plan to continue living in this territory. This is especially noticeable on the example of the rural settlement of Salym, the data for which were analyzed separately. This approach to the analysis was chosen because a number of large projects are being implemented in the territory of this settlement within the framework of corporate social responsibility by the oil company Salym Petroleum Development.The results of the study allowed us to conclude about the eff ectiveness of corporate social responsibility as a tool for building and strengthening the brand of the northern territory for the internal target audience, to identify the most promising areas of this activity and to show the importance of its information support
29
Vanessa Valencia Eleora, Silvi Alin Dhiya, Encang Saepudin, and Rinda Aunillah Sirait. "Implementasi Teknik Motion Graphic pada Editing Video Animasi “Produk Aman, Kulit Nyaman”." NUSANTARA Jurnal Pengabdian Kepada Masyarakat 5, no. 3 (2025): 01–15. https://doi.org/10.55606/nusantara.v5i3.5257.
Full textAbstract:
The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.
30
Mahoney, Nicholas, Tracy Gladstone, Daniela DeFrino, et al. "Prevention of Adolescent Depression in Primary Care." Californian Journal of Health Promotion 15, no. 2 (2017): 01–12. http://dx.doi.org/10.32398/cjhp.v15i2.1895.
Full textAbstract:
Background and Purpose: Depression affects millions of adolescents in the United States each year. This population may benefit from targeted preventive interventions. We sought to understand the internal factors that affect the ability of healthcare organizations to implement an intervention that involves mental health screening and depression prevention treatment of at-risk adolescents in primary care settings. Methods: From November 2011 to July 2016 we conducted a study of the implementation of a multisite (N=30) phase 3 randomized clinical trial of an Internet-based depression prevention intervention program (CATCH-IT). We describe the prevalence of internal barriers on the screening and enrollment process by reporting REACH (the proportion of target audience exposed to the intervention). Results: A total of 369 adolescents were randomized into the intervention or control program. Mean REACH values for the study clinics were 0.216 for screening and 0.181 for enrollment to CATCH-IT. Mean REACH enrollment lost due to internal barriers was 0.233. This translated to 4,691 adolescents lost at screening and 2,443 adolescents lost at enrollment due to internal barriers. Conclusion: We propose a model of the implementation process that emphasizes the importance of positive relational work that assists in overcoming internal barriers to REACH. We also provide implications for policy and practice.
31
Poltarykhin, Andrey L., Sergei A. Filin, Maksim A. Ponomarev, Vadim E. Izhevsky, and Gulmira K. Isaeva. "STRATEGIC MANAGEMENT OF THE ENTERPRISE BASED ON IMPROVED METHODS OF ECONOMIC ANALYSIS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/1, no. 135 (2023): 9–18. http://dx.doi.org/10.36871/ek.up.p.r.2023.03.01.002.
Full textAbstract:
The study is devoted to the analysis of the factors of the external environment, internal capabilities and resource potential of Miratorg to determine the existing state of affairs at the enterprise and identify strategic opportunities for its further successful development. The following strategic solutions were proposed for the development of the enterprise: maintaining an aggressive strategy with tactics for the development of both the product and the market; entering a new market segment, covering a target audience previously unavailable to the company. It was concluded that strategic management in the work of the Miratorg agricultural holding allows the company to use a fairly wide set of tools to develop an activity strategy.
32
Karacaoğlu, Ömer Cem. "Curriculum Evaluation Questionnaire According to Participant Opinions." European Journal of Contemporary Education and E-Learning 1, no. 3 (2023): 19–31. http://dx.doi.org/10.59324/ejceel.2023.1(3).02.
Full textAbstract:
This research deals with the development of a questionnaire to evaluate curricula based on participant views. The research aims to determine the sub-factors, factor loadings, item-total correlations and alpha reliability coefficient of the developed questionnaire. The study involves curricula with a wide target audience and aims to evaluate various dimensions of curricula based on participant views through this questionnaire. For the pre-application and item analysis, a study was conducted with 178 participants who completed an in-service curriculum of a state institution. Data were interpreted through frequencies, percentages and arithmetic averages. The reliability of the questionnaire was assessed with alpha internal consistency coefficient and the results showed that the developed questionnaire was usable. The research aims to contribute to the evaluation of curricula according to participants' views. The findings show that the developed questionnaire is a reliable and valid measurement tool. The alpha internal consistency coefficient was found to be high at 0,88, which supported that the measurement of the questionnaire was reliable.
33
Karacaoğlu, Ömer Cem. "Curriculum Evaluation Questionnaire According to Participant Opinions." European Journal of Contemporary Education and E-Learning 1, no. 3 (2023): 19–31. https://doi.org/10.59324/ejceel.2023.1(3).02.
Full textAbstract:
This research deals with the development of a questionnaire to evaluate curricula based on participant views. The research aims to determine the sub-factors, factor loadings, item-total correlations and alpha reliability coefficient of the developed questionnaire. The study involves curricula with a wide target audience and aims to evaluate various dimensions of curricula based on participant views through this questionnaire. For the pre-application and item analysis, a study was conducted with 178 participants who completed an in-service curriculum of a state institution. Data were interpreted through frequencies, percentages and arithmetic averages. The reliability of the questionnaire was assessed with alpha internal consistency coefficient and the results showed that the developed questionnaire was usable. The research aims to contribute to the evaluation of curricula according to participants' views. The findings show that the developed questionnaire is a reliable and valid measurement tool. The alpha internal consistency coefficient was found to be high at 0,88, which supported that the measurement of the questionnaire was reliable.
34
Konopyanova, G. A., Zh Y. Baikenov, A. A. Mambetkaziyev, and Z. S. Mukhambetova. "Analysis of Using Social Networks in Promoting University Educational Services." Economics: the strategy and practice 18, no. 2 (2023): 107–22. http://dx.doi.org/10.51176/1997-9967-2023-2-107-122.
Full textAbstract:
The article is devoted to studying the promotion of university educational services in the digital environment and developing recommendations for increasing the effectiveness of this area of their marketing activities. A review of the literature and the use of general and unique methods of scientific cognition made it possible to clarify the role of Internet tools in the communication patterns of a modern university and determine groups of external and internal target audiences. It has been established that the primary means of university digital media communication are the website and social networks. An analysis of the digital profiles of universities on websites made it possible to identify shortcomings related to both the content and the technical side: problems with updating and duplicating information, non-compliance with the sequence of stages of the sales funnel, restrictions on access to information, difficulty in navigation, and lack of mobile versions. Audit and content analysis of university social networks were conducted using quantitative and qualitative indicators. Quantitative analysis revealed the most significant demand for such platforms as Instagram and Facebook. The quality of using social networks as promotion tools is reduced due to the lack of corporate identity and poor consideration of the interests and needs of the target audience. The authors compiled SWOT-analysis of strengths and weaknesses, opportunities and threats of Internet resources of Kazakhstan universities and proposed stages, structure and content of the strategy for promoting university educational services in the digital environment.
35
Basova, S. N., N. P. Sidorova, T. A. Toropova, and A. P. Shestopalko. "The image of the leading cultural institution of the Far East in sociological assessments." POWER AND ADMINISTRATION IN THE EAST OF RUSSIA 107, no. 2 (2024): 105–16. http://dx.doi.org/10.22394/1818-4049-2024-107-2-105-116.
Full textAbstract:
The article presents the results of the assessment of the state cultural institution’s image on the example of the Khabarovsk Regional Musical Theater, its external and internal context. They reflect the images of cultural institutions of the regional center that have been developed in public opinion, obtained through a pilot survey of the target audience – recipients of their services, their needs, preferences, expectations and requirements, as well as ratings of competitors on information portals. As a result of the study, it was found that the image is an important competitive advantage of cultural institutions and has a significant impact on their overall activities and success in the market. It is worth noting, that it is important for cultural institutions to pursue an effective policy on the formation and management of reputation and corporate image, using available technologies, tools, means and resources for this purpose. The analysis of the Khabarovsk Musical Theater's external image showed that it contributes to the stable leadership position that the Theater occupies in the market of cultural and leisure services of the Khabarovsk Territory. Therefore, in order to maintain and strengthen the image, it is necessary to continue to adhere to the current reputation concept, while taking into account the interest of the audience in the variety of cultural events held by the Theater. To strengthen the internal image of the Theater, the management of the institution needs to pay attention to the development of corporate culture and financial support for employees.
36
Quaye, Emmanuel Silva, and Yvonne Saini. "Kaya FM: the challenge of an afropolitan positioning." Emerald Emerging Markets Case Studies 11, no. 2 (2021): 1–35. http://dx.doi.org/10.1108/eemcs-06-2020-0182.
Full textAbstract:
Learning outcomes Amongst other things, at the end of this case discussion, the student should be able to: diagnose situational factors that contribute to a brand’s positioning; explore important issues in implementing brand positioning strategies; use relevant models for understanding a firm’s internal and external environments to inform strategic decisions about customers and competition; demonstrate an understanding of target audience; identify the unique attributes of the competition to inform a firm’s positioning and competitive strategy. Case overview/synopsis Kaya FM derives its name from the isiZulu word “ikhaya”, which means “home”. The name reflects the mission of the radio station to provide a home for black South Africans who were denied many opportunities during the apartheid era in South Africa. Kaya FM has been broadcasting since 1997, following the deregulation of the media landscape in South Africa. However, by 2018, the radio landscape has become very challenging. Mainstream advertisers still do not consider Kaya FM as a preferred channel to reach their target audience. Overall, radio listenership is dwindling and advertising sales growth is not encouraging. Greg Maloka, Kaya FM’s station manager is considering how to preserve the station’s unique positioning as it competes with both more dominant stations and new entrants so that Kaya FM can truly be a home for Afropolitans for many years to come. Complexity academic level Honour’s and master’s level, as well as executive education delegates. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 8: Marketing.
37
Sumampouw, Carly Stiana Scheffer. "DESTINATION BRANDING AS A STRATEGY TO INCREASE POSITIVE IMAGE OF INDONESIA." Jurnal Organisasi dan Manajemen 12, no. 2 (2016): 203–12. http://dx.doi.org/10.33830/jom.v12i2.62.2016.
Full textAbstract:
Usaha untuk meningkatkan citra bangsa Indonesia, baik internal maupun eksternal merupakan pekerjaan rumah yang berkelanjutan. Dalam kajian Public Relations, termasuk dalam matakuliah PR program ataupun kampanye PR. Pemerintahan Jokowi telah memformulasikan Nawa Cita dalam memimpin negara ini, sementara Kementerian Pariwisata telah memformulasikan suatu kampanye berjudul Wonderful Indonesia atau Pesona Indonesias ejak 1 Januari 2011. Artikel ini menggunakan konsep destination branding serta menggunakan Pengabdian kepada Masyarakat (PkM) sebagai aplikasi konsep yang diwujudkan di dalam kelas Capstone. Kegiatan PkM ini telah berjalan sejak Agustus hingga Desember 2016. Luaran dari PkM ini berbentuk kampanye komunikasi yang mempromosikan satu atau lebih tujuan wisata di Indonesia. Kampanye ini menargetkan khalayak domestic atau turis lokal. Luaran dari proyek ini ialah program audio-visual berdurasi 30 menit yang menayangkan destinasi tertentu di Indonesia, iklan komersil dari sponsor dan iklan layanan masyarakat. Program ini dipancarteruskan melalui media sosial. Dua target utama kampanye ini adalah; pertama, target khalayak yang menonton melalui media sosial. Lalu komunitas yang diangkat melalui pojek PkM ini merupakan target utama kedua. Tulisan ini merupakan proposal PkM serta progress dari kampanye komunikasi yang dilakukan.
 
 The effort to increase the image of Indonesia as a country, both internally and externally, has been a continuous homework. In Public Relations, the subject is called PR program or PR campaign. Whilst, President Jokowi’s administration has formulated Nawa Cita in leading this country, the Ministry of Tourism has formulated a campaign Wonderful Indonesia or Pesona Indonesia since January 1st, 2011.This article highlights destination branding as a concept and use Pengabdian kepada Masyarakat (PkM) as the application of the concept, internalized in a subject called Capstone. This PkM project will have been running since August until December 2016. The output of this PkM will be in a form of communication campaign which will promote one or more designated touristic pace in Indonesia. This campaign aims at mainly domestic audience or local tourists. The output of this project is a 30-minute audio-visual program which broadcasts about a particular destination in Indonesia, TVC from sponsor(s) and Public Service Announcement (PSA). This program will be spread through social media. There are mainly two targets of this campaign; first, the main target is the audience of social media. The community which was profiled by this program will be our second main target of this PkM project. This writing is about PkM proposal as well as the progress of the communication campaign.
38
Taylor, Michael L. "Special Collections Exhibitions: How They Pay Dividends for Your Library." RBM: A Journal of Rare Books, Manuscripts, and Cultural Heritage 19, no. 2 (2018): 121. http://dx.doi.org/10.5860/rbm.19.2.121.
Full textAbstract:
A successful library exhibition is usually seen as one that attracts large numbers of visitors and improves their knowledge of a topic. The ways that exhibitions benefit library staff, library collections, and library operations are much less frequently considered. Though secondary, these internal outcomes are an important part of how libraries profit from exhibitions, in the same way that stock dividends supply a substantial percentage of overall investment returns. This essay views exhibition curatorship as a form of professional and organizational development and calls attention to how it helps librarians develop skills, knowledge, resources, and relationships that enhance library services and staff careers. Librarians at small- and medium-sized institutions without professionally trained exhibitions staff are the target audience, but the perspectives outlined here are broadly relevant.
39
Murugova, Elena V., and Yulia V. Verbovataya. "Pragmatic Architectonics of Stand-Up Comedy: Actor’s Image, Addressee’s Factor, Interactivity." Current Issues in Philology and Pedagogical Linguistics, no. 3 (September 25, 2023): 172–82. http://dx.doi.org/10.29025/2079-6021-2023-3-172-182.
Full textAbstract:
Stand-up comedy is interpreted in the study as a discourse pattern, perfect for the “cynical” opposition of all aspects of real eventfulness. Fixing the relevant areas of implicit (usually socially labeled) knowledge, not always covered by traditional institutional sources, bringing this knowledge to the target audience are important discourse functions performed by comedians in their appropriate roles. It is established that the actor puts on the mask of an ordinary representative of society, against the background of a comic distortion of reality, he voices “marginal” metaphorical meanings that form the current everyday routine, expressing anger and despair about vicious and weak manifestations inherent in human nature. The comedy genre allows performers to demonstrate a personal view of the world order, to realize their place in the world around them. It is concluded that these possibilities become the central element of the identity of the actor-comedian, determine the parameters of who he objectively is, fix his finding between the internal state and the external manner of behavior that can be recognized by the audience. The comedian is like a creative “persona”, a psychological entity with special characteristics that can be publicly noticed, recognized and used by representatives of a certain culture as a whole. The scenarios generated by the comedian are investigated, which can be traditional or situational (specific to the current communication environment). Their switching in the actor’s discourse determines the nature of the relationship with the audience from complete collusion to confrontation with it.The humorous potential of the actor’s judgments programs a sudden cognitive shift in the audience’s consciousness, which is generated by the discrepancy between perceived meanings and generally accepted mental models of explication of meanings from linguistic units, the effect of deceived expectations. The viewer experiences an unexpected change of psychological state due to spontaneous changes in the interpretation of individual words, phrases or the actor’s narrative as a whole. At the same time, the actor’s jokes do not always correspond to the comedy genre, as a rule, they acquire a deeply tragic content.
40
Jarah, Baker Akram Falah, Nidal Zaqeeba, Mefleh Faisal Mefleh Al-Jarrah, Abdalla Mohammad Al Badarin, and Zeyad Almatarneh. "The Mediating Effect of the Internal Control System on the Relationship between the Accounting Information System and Employee Performance in Jordan Islamic Banks." Economies 11, no. 3 (2023): 77. http://dx.doi.org/10.3390/economies11030077.
Full textAbstract:
The goal of the current study is to determine how the internal control system (ICS) in Jordanian Islamic banks affects the link between the accounting information system (AIS) and employee performance (EP). The study’s target audience is actual Jordanian Islamic Bank workers, and a sample of 92 respondents, representing a response rate of about 70.22%, was selected from a total of 131 participants, themselves divided among 105 branches of Islamic Banks in Jordan. According to the data, there is a clear correlation between the AIS, which comprises information quality (IQ), system quality (SQ1), and service quality (SQ2), and the EP in Jordanian Islamic Banks, at a significance level of 0.00. Furthermore, it was demonstrated that the impact of the ICS on the relationship between AIS and EP in Jordanian Islamic banks was statistically significant.
41
Sokolovska, Olena, Natalya Danko, and Anastasiia Mykhalchuk. "The analysis of the hotel-restaurant enterprise for the development of marketing strategy, on the example of the restaurant "Milena"." 14, no. 14 (December 30, 2021): 161–68. http://dx.doi.org/10.26565/2310-9513-2021-14-16.
Full textAbstract:
The subject of the study is the analysis of the hotel and restaurant enterprise in order to develop a marketing strategy on the example of the restaurant "Milena". In the era of comprehensive informatisation of society, market competition plays an important role in predicting and planning the long-term development of enterprises, which is based on strategic management of the efficiency of business processes. The aim of the article is to analyse the specific enterprise of the hotel and restaurant sphere in order to develop an effective marketing strategy. Many entrepreneurs consider it unnecessary to keep a marketing department at the company or spend 30% of profits on marketing. After analysing the works of today’s scientists, the concept of marketing strategy was formulated, namely, it is a prism of certain actions and methods through which the enterprise is formed and operates. The enterprise working in modern market economy, in order to improve its performance, should constantly analyse the internal and external environment, the actions of competitors, to study the needs of consumers and trends of their changes. The aim of the assignment is to analyse the activities of the hotel and restaurant enterprise "Milena"; to identify the strengths and weaknesses of the restaurant; to analyse the target audience in Kharkiv city and the work of competitors. The methods are: the analysis of the restaurant and its competitors social media networks; to conduct a survey of the target audience and analyse the results of the survey. Results: the necessary measures for the rebranding of the restaurant were proposed. It was suggested to introduce new technologies in the enterprise. It is recommended to pay attention to the younger audience of Kharkov city. Conclusions: the general indicators and indicators of the marketing activity of restaurants were analysed. To be successful, the restaurant must be able to meet the expectations of consumers, understanding the reasons why customers choose a particular type of restaurant. Moreover, as the consumer market becomes increasingly fragmented, restaurants must be aware of the needs to differentiate their customer segment and attract target customers by focusing on their important restaurant attributes when choosing a dining location. This comparison states managers and managers of Milena restaurant the actions and tactics of competitors successfully promoting their marketing activities.
42
PODAR, BOGDAN. "THE ROLE OF NARRATIVES AND MYTHS IN SHAPING POLITICAL DISCOURSE: EVOLUTIONS OF WAR STORIES IN ZELENSKYY’S DISCOURSE DURING THE FIRST YEAR OF THE 2022 RUSSIAN-UKRAINIAN WAR." STYLES OF COMMUNICATION 17, no. 1/2025 (2025): 101–34. https://doi.org/10.31178/sc.17.1.03.
Full textAbstract:
The leader's discourses are crucial in times of crisis. The war in Ukraine represents one such scenario: state representatives and political leaders were required to manage a communication process that provides information and builds trust among internal and external audiences. As the Ukrainian President, Volodymyr Zelenskyy, communicated with greater frequency at the beginning of the war and focused on multiple myths, narratives, and themes, the goal of this research is to analyze the strategic use and evolution of narratives and myths in the public speeches of Ukrainian President during the first year of the war, as this period was the most crucial in terms of establishing the Ukraine position and gaining international recognition and help. Thus, the research aims to identify narrative patterns and mythical structures that align with key moments of the military conflict. We propose a mixed methodology for text analysis supported by computational linguistics software programs [KH Coder; Sketch Engine]. The results suggest that the Ukrainian President's speeches have changed in terms of narratives and themes, length, frequency, or target audience directly depending on the progress of the war; each speech (structure, themes, references) and the way it was constructed is strategically aligned with the military evolution of the Russian-Ukrainian conflict.
43
Dragalin, Iuliana, and Mariana Radov. "The strategy of outdoor advertising companies and their contribution to the development of the sector." Studia Universitatis Moldaviae. Științe Economice și ale Comunicării, no. 11(01) (July 2023): 9–18. http://dx.doi.org/10.59295/sum11(01)2023_02.
Full textAbstract:
Whether you want to increase your brand awareness or improve your bottom line, the article shows how advertising strategies can impact your business and industry growth. The process of strategic management in the advertising branch aims to align the internal resources of the advertising agency to environmental changes in order to develop competitive advantages. The magnitude of this challenge is great, as the arena of this sector has changed significantly. An advertising strategy helps define each team member’s role in achieving goals—whether it’s connecting with a target audience, attracting customers, or reaching new sales quotas. Most of the work will fall to the company’s marketing department, but everyone from the product team to the support staff can play a role in helping the company achieve its goals and increase its bottom line.
44
Skripnichenko, L., and V. Perederiy. "METHODS FOR PREVENTION OF INTERPERSONAL CONFLICTS IN THE ORGANIZATION." Management of the Personnel and Intellectual Resources in Russia 13, no. 2 (2024): 43–47. http://dx.doi.org/10.12737/2305-7807-2024-13-2-43-47.
Full textAbstract:
The purpose of the study was to develop effective methods for the prevention of interpersonal conflicts of specialists in the field of engineering design. The empirical basis of the study was: a methodology for assessing the psychological climate in the class (author L.N. Lutoshkin); test of aggressiveness — author L.G. Pochebut. The study showed that the surveyed target audience has an average degree of favorability of the socio-psychological climate. To improve the effectiveness of the presented recommendations, a unified preventive program “Corporate Social Intranet” was developed. The implementation of the proposed recommendations will prevent conflict interactions in the organization, improve the socio-psychological climate, increase motivation for selflearning, collective work, achieve personal and team results, reduce errors in the delegation process, increase loyalty, employee engagement, and establish internal organizational communications.
45
Saldanha, Avil, and Rekha Aranha. "Pricing and content – Netflix’s dilemma in India." Emerald Emerging Markets Case Studies 12, no. 4 (2022): 1–14. http://dx.doi.org/10.1108/eemcs-12-2021-0411.
Full textAbstract:
Learning outcomes The learning outcomes of this study are as follows:1. Analyze the pricing strategy followed by Netflix in India;2. Examine the challenges faced by media companies, including over-the-top (OTT) service providers, in developing content for target consumers in emerging markets; and3. Evaluate the dynamics of the Indian OTT industry and understand the effect of external and internal factors on the growth of Netflix in India. Case overview/synopsis This case discusses the dilemma faced by Netflix in India regarding pricing and content. Netflix was accused of hurting the religious and political sentiments of Indians by broadcasting bold shows such as Sacred Games and A Suitable Boy. Netflix is caught in a dilemma between its pursuit to achieve its target of achieving 100 million subscribers from India versus continuing its profitable high pricing strategy. Another key dilemma is regarding the streaming of attractive bold content which may occasionally hurt the religious/political sentiments of some Indians or stream only safe content which may be deemed as boring by its young target audience. Complexity academic level Undergraduate and postgraduate students studying Marketing courses in Commerce and Business Management streams can use this case. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.
46
Merkus, Sander, Mirella Minkman, and Marjolein Camphuijsen. "Innovative Supervision on Organizational Networks: finding the suitable scale." International Journal of Integrated Care 23, S1 (2023): 602. http://dx.doi.org/10.5334/ijic.icic23702.
Full textAbstract:
Introduction: Organizing integrated care in networks of collaborating care organizations is a complex challenge. One of the aspects of this challenge concerns determining the suitable scale of such networks. Scale is not a simple question of macro/meso/micro but an outcome of the interplay between many different interests, values and perceptions of organizations participating in a network. Another aspect of the challenge of integrated networks is the organization of the supervision of these networks. Contemporary arrangements and instruments for supervision are mostly aimed at individual organizations and not aimed at a integrated network of organizations and the specific functioning of such a network. Supervision on a network as-a-whole instead of individual participant, could make it more feasible for those participants to overcome their own specific interest in order to strive for the common interest of the network.
 Organizing innovative supervision on networks and determining the suitable for networks are two connected and interfering challenges. Our workshop will inform about this challenge and on our first research findings from the extensive research program “External and Internal Supervision Methods and Modalities for Organizational Networks Addressing Complex Societal Issues (EISON)”, developed by Professor Minkman, amongst others.
 Context & problem: Integral care networks are already always searching and negotiating for het most suitable scale for there endeavors. What are the borders of the network, which organizations should be included? There are several factors in play to determine the suitable scale, in dynamic and complex ways. Meanwhile, when a network is formed, both internal and external supervision of the network should be organized in an innovative manner. This is in itself a puzzling task, and the dynamic and negotiation of finding a suitable scale makes it even harder. 
 Target audience: We aim to check and validate our initial findings, valuable to improve the discussion about the appropriate scale of integrated care network, and what this means for the supervision of the network-as-a-whole. Our primary target audience consists of participants in long term care organizations operating in integral networks and directors of those participating organizations. However, all professionals involved in integrated care networks can participate.
 Facilitation: The workshop will be facilitated by Sander Merkus, senior researchers at Vilans. He will be accompanied by two other researchers from the EISON project - these are yet to be determined, but would probably be Roman Pankow (Tilburg University) and Marjolein Camphuijsen (VU Amsterdam). 
 
 They will first give and introduction (10 minutes), then continue with a case study example and preliminary findings (20 minutes). Then we will engage in active interaction with the audience, in order to reflect on the findings: are they recognizable, are there any examples from other networks that the members of the audience can give (20 minutes), and we will finish with 5 minutes of feedback and closing, summarizing the key learnings to take home: an increased consciousness for the importance of innovative network supervision, while increasing the sensitivity for matters of scale in integrated care networks. 
47
Groshev, I. V., A. V. Gorbenko, I. V. Antonenko, and V. N. Voronin. "Peculiarities of the influence of the electoral properties of candidates on voting behavior of voters." Vestnik Universiteta, no. 3 (April 12, 2019): 177–88. http://dx.doi.org/10.26425/1816-4277-2019-3-177-188.
Full textAbstract:
The problem of impact resistant and variables of electoral properties of candidates for for voting behavior of voters. In particular, it is shown that all factors determining the voting behavior of voters are graded on a fi ed (internal), weakly dependent on agitation characteristics and properties and external candidates voting factors of choice are highly dependent on the impact of social and communication activities of election campaigns has been presented. The classification of models of electoral behavior of voters, the structure of its determination. The author’s defi tion of electoral candidate properties, including objective-personal and socio-political attributes through subjective reflection electorate gradually form a holistic perception of the candidate, thereby defining his image in the mind of the voter, which is the end product of the electoral impact of candidate properties for the target audience during campaigning has be given.
48
Turanina, Neonila A., Olga Y. Murashko, Galina A. Kulyupina, Irina F. Zamanova, and Igor N. Perepelkin. "Scientific School Image Development of a University Based on the System of Public Relations." International Journal of Criminology and Sociology 9 (April 5, 2022): 1935–38. http://dx.doi.org/10.6000/1929-4409.2020.09.226.
Full textAbstract:
The article considers the problem of educational institution promotion in the external socio-cultural environment via innovative management, in particular, the Public relations system. The solution to this problem is important in terms of fierce competition in the educational services market. The authors draw attention to the fact that scientific schools as unique associations of university science representatives can be considered as one of the effective elements of the university image policy development. They outlined the primary tasks of the university scientific school positive image development in the public relations system, PR tools are highlighted in the internal university environment and in the external sphere of the university, where the following segments are considered as the target audience: the scientific community outside the university, potential employers of university graduates, and the population represented by potential applicants and their parents.
49
Basyuk, Taras, and Andrii Vasyluk. "Popularization of commercial Internet resources with use of social media." Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka". Serìâ Ìnformacìjnì sistemi ta merežì 8 (December 5, 2020): 11–20. http://dx.doi.org/10.23939/sisn2020.08.011.
Full textAbstract:
A methodological basis for building a decision support system for the promotion of commercial online resources using social media technologies was developed by the authors in the article. An analysis of the features of search engine promotion using social networking technologies and services has been carried out, which revealed that, currently, the implementation of the latter requires the use of new approaches to promotion. An analysis of SMOs and SMMs promoted models was carried out, which allowed us to identify the main factors that are used to promote commercial online resources. In accordance with SMM the brand community metric (defined by both community engagement and content relevance timelines to increase relevance); blogosphere metric (a collection of blogs that cover information about a commercial online resource); indicator of reputation management of the company (brand); personal branding metric (the aggregate of information generated by the company and stakeholders) are defined and mathematically described among them. The SMO model involves working with the internal structure and elements of the interface and incorporates the following principles: creating accessible and readable content; adding relevant information to the needs of the target audience; usability (usability); adding multimedia elements (widgets). The work resulted in the development of an algorithm for promoting commercial Internet resources that uses passive and active promotion strategies. The passive strategy includes the following steps: concept building and competitor analysis, filling the group with relevant information, conducting personal branding, promoting thematic media, attracting a target audience, estimating the number of conversions to a commercial resource. An active strategy is used to increase the number of visitors and consists of creating their own information sites, promoting multimedia elements and collaborating with related resources.
50
Tiara Pratiwi, Ina Novita Sari, and Yuliana Riana Prasetyawati. "Model Kerangka Kerja Sosialisasi Identitas Baru JAKTV." Communications 2, no. 1 (2020): 33–50. http://dx.doi.org/10.21009/communications.2.1.3.
Full textAbstract:
Perkembangan pasar dan pengubahan gaya hidup audience umumnya menuntut perusahaan untuk beradaptasi seperti dilakukannya repositioning terhadap target market dan citra perusahaan untuk menjaga eksistensi serta memperluas pangsa pasar, salah satu upaya yang dilakukan yaitu pengubahan identitas perusahaan. Industri televisi menjadi salah satu industri yang terdampak, karena kini masyarakat bisa menyaksikan tayangan televisi melalui handphone. Akibat hal tersebut, JAKTV turut melakukan pengubahan identitas perusahaan berupa pengubahan logo dan tagline serta menjalankan proses sosialisasi sejak 1 Januari 2018. Penelitian ini bertujuan untuk menganalisa dan mengevaluasi implementasi taktik public relations dalam menyosialisasikan logo dan tagline baru JAKTV. Teori rebranding dan konsep public relations tools digunakan untuk menganalisa kegiatan sosialisasi dengan metode penelitian kualitatif deskriptif melalui wawancara mendalam dengan teknik wawancara terstruktur kepada tim public relations JAKTV hingga salah satu pemirsa JAKTV sebagai metode pengumpulan data, sementara metode pengambilan sampel quota sampling yang dilakukan kepada pihak internal dan eksternal perusahaan sehingga menghasilkan 5 narasumber. Penelitian ini menghasilkan model kerangka kerja dari proses sosialisasi identitas baru JAKTV. Disarankan agar peneliti selanjutnya dapat melakukan penelitian mengenai persepsi dari target publik JAKTV terhadap repositioning JAKTV dari MY CITY MY TV menjadi Dari Jakarta untuk Indonesia.